Southern Jewelry News

An open letter to my jewelry competition

09:18

May

2008

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Article Autor: Bob Janet

Sales Growth Expert

Dear competition,

Thank you...

Thank you so much for helping me increase my sales. Thank you for helping me take your customers away from you. Thank you for enabling me to not only hold my own, but actually increase my profits during this present major slow down in business.

Because without your lack of aggressiveness in marketing to your customers and without your willingness to cut back on continuing to build relationships with your customers it would have been a lot more expensive for me to establish and build a better relationship with your customers than you have.
If you had not cut back your efforts to expand your customer base and help your customers buy your products, I would have had to spend a lot more time and money showing them how I solve their problems needs and wants for them, better than you do.

Thank you competitors for assuming your customers would stay with you when you cut back your service to them. Thank you for allowing me to get my foot in the door when they felt neglected because you cut back the number of marketing impressions you made to them each month.

Thank you competitors for assuming I would also be less aggressive in contacting and following up with your customers. Making it much easier for me to become the seller they can count on being there when they make a buying decision.

Thank you for cutting back on your product training. Thank you for allowing my sales professionals and sales support staff to become the experts in the market.

Yours truly,

The aggressive seller in your jewelry market, the one taking your customers away from you.

PS: A special thank you to all of my competitors that have cut back your sales and marketing training, allowing my sales staff and sales support staff to walk right in and become the seller of choice for your previous customers.
Bob Janet - Sales consultant/trainer, speaker, author of “Join The Profit Club” combines 40 plus years as owner/operator of professional, retail, manufacturing and service businesses with his unique teaching and storytelling ability to motivate, educate and inspire business professionals of all levels and all industries for increased sales & profits. Contact Bob at 800-286-1203, or e-mail Bob@BobJanet.com.