| » Make Us Your Home Page |
 |
|
|
|
 Get Involved
|
Atlanta Jewelry Show’s August SJTA U educational series to feature the African Leopard, other industry experts
The African leopard is the most successful and adaptable predator on earth. And, as Atlanta Jewelry Show attendees will find out during the August 9-11, 2008 edition, his tactics can help them in their own “hunt for excellence.”
(ATLANTA) – The African leopard is the most successful and adaptable predator on earth. And, as Atlanta Jewelry Show attendees will find out during the August 9-11, 2008 edition, his tactics can help them in their own “hunt for excellence.” Scheduled for Sunday, August 10 from 9-10:30 am, the keynote address, “The Hunt for Market Share!™ - Lessons from the African Leopard - Making & Keeping Clients, Customers and Profits In a Global Economy,” is just one of many creative, idea-packed programs comprising the full-scale SJTA U educational series.
Led by Kivi Bernhard, CEO and founder of Kivi International LLC, “The Hunt for Market Share” looks at some of the leopard’s special traits, including his intrinsic belief in himself and how that makes him the master of the solo hunt, and how that can be applied to today’s retail environment. Presented like nothing Atlanta Jewelry Show attendees have seen before, the program’s award-winning video footage, combined with Kivi’s international flare and gifted speaking style, will leave everyone roaring for more. “As we attempt to master our own individual ‘hunt’ for excellence while building an effective and sustainable business, we must first learn to trust ourselves while simultaneously creating meaningful and significant relationships with our customers,” notes Bernhard. During the program, Bernhard will infuse, motivate and empower attendees with a dose of P-PMS, Positive - Predatory Mind Set. It will lead you to yourself, allowing you to take precise inventory of your exact tooling and apparatus, to trust it and to take it with you into the global market place. This is critical, cutting-edge business and life thinking that has been incorporated into the MBA program of the renowned Coles School of Business, Kennesaw State University. “We’re delighted to bring such a creative program to the show,” adds Carol Young, executive director, Southern Jewelry Travelers Association (SJTA), producers of the semi-annual Atlanta Jewelry Show. “When retailers walk away from our shows with fresh new ideas to take back to their stores, we’ve achieved our goal. With the outstanding line-up of speakers and topics we’re bringing together in August, we’re definitely arming retailers with practical tips and proven tools that they can quickly put to work in their stores – and see results.” In addition to the keynote address, retailers can choose from an array of other programs listed below. Advance registration is suggested for the Lunch & Learn programs. To pre-register, call 800-241-0399 or 404-634-3434 or register online at www.atlantajewelryshow.com Saturday, August 9 Casting 101 Speaker: Linus Drogs, President, AU Enterprises 9:30 -10:45 a.m. The ancient practice of lost wax casting is used to create a variety of pieces, from the simple to the extraordinarily complex. Bringing more than two decades of casting expertise, Linus Drogs, President of AU Enterprises and newly named Casting Consultant for the Palladium Alliance International, will present a detailed overview of all aspects of lost wax casting. Discussions will include model preparation, investing, and casting of both medium and high temperature metals. Linus will also field general casting questions, including defect analysis and process suggestions. The 3 P’s: Promotion, Pricing and Production Speaker: Chris Ploof, Chris Ploof Design Studio 11 a.m. – 12:15 p.m. When it comes down to selling your work, being an excellent metalsmith is not enough to compete in today’s economy. Other very important factors stand out – namely: Promotion - being able to effectively promote yourself and your work; Pricing - having a clear understanding of how to correctly price your time and materials; and Production - having the ability to fill all of the orders once they start flowing in! Join Chris Ploof as he shows you how to correctly profit from design. Lunch & Learn (reservations requested) 15 Guaranteed Strategies For Targeting Ideal Prospects and Increasing Sales With Existing Customers Speaker: James Porte, President, Porte Marketing Group 12:15 – 1:30 p.m. Whether you’re looking for new ways to increase daily traffic, to compete with the Internet more effectively, or to generate more business with your existing accounts, you won’t want to miss this seminar. Join James Porte as he highlights techniques and marketing strategies that will help you acquire new customers, maintain your loyal customers, increase customer referrals, and make your communication more relevant and timely so that you can locate the ideal customer and start moving your business forward into the holiday season. The Devil’s In The Details - Little Things That Will Have A Big Impact On 2009 Speaker: Tom Shay, CSP, author, educator & retail veteran, Profits Plus 1:30-2:30 p.m. There is plenty of information and advice in the media telling you what is happening in the economy. But, what about your business? This Tom Shay session shares things you should do, things you should not do and things you should stop doing to help your business to weather this challenging economic time. Internet Marketing Exclusively for Jewelers Speaker: Brad Simon, Bench Media 2:45 – 4 p.m. This insightful program is not another dull seminar that teaches you how to build a website. Calling on his extensive online marketing experience with Bench Media, Brad Simon will explore the ins and outs of blogging, search engines, e-mail marketing campaigns, spam management, social network sites and the future of adding online video to your website. In addition to leaving this seminar knowing how to use the Internet for marketing, you’ll also have detailed information on all that it offers to promote your store to your current and potential customers. Sunday, August 10 Keynote address: The Hunt for Market Share!™ Lessons from the African Leopard – Making & Keeping Clients, Customers and Profits in a Global Economy Speaker: Kivi Bernhard CEO and founder of Kivi International LLC 9 – 10:30 am Three Steps to Increasing Your Profit Margin Speaker: Tom Shay, CSP, author, educator & retail veteran, Profits Plus 10:45 am - Noon Your financial statements have a wealth of information within them. This information can be useful in increasing the profitability of your business. Unless you know how to interpret the information, the wealth will not show up on your bottom line. Attend this Tom Shay session and see how a few minutes of your time can pay great rewards to you and your business. Lunch & Learn (reservations requested) How To Act Up!.. And Accept Change Painlessly During Challenging Economic Times Speaker: Nadia Bilchik, television anchor, author & President, Greater Impact Communication 12:15 – 1:30 pm We all know the power of positive energy and how important it is in attracting business. Especially in challenging economic times when changes may be required. There is no one better to speak on change and how to stay upbeat during those times than Nadia Bilchik. Her resume reads like a journalism graduate’s dream with CNN Airport Network, CNN International and MNET Television, all having major roles in her career development. Yet, when her family relocated to Atlanta in 1997 from South Africa, she had to learn how to change with the times and reinvent herself to fit into her newfound home. Nadia will show you how to accept change, how to make the most of new situations and most importantly how to move on positively and “act with your energy up,” even when you are feeling down or when your business is not going according to your plan. You can draw people and business to you when you exude positive energy, radiate confidence and face the challenges head on! Copies of Nadia’s Book, “The Little Book of Big Networking Ideas, A Guide to Expert Networking” will be available following the seminar. Fear, Change and the Future of the Diamond Industry Speaker: Maarten De Witte, (GIA) G.G.& (AGS) C.G., Director of Research – Diamond Wizard® Hearts On Fire Company 1:45-2:45 pm Sponsored by the Georgia GIA Alumni Association Admission: $10 donation to the Georgia GIA Alumni Association to help the organization develop more educational programs like these for independent jewelry retailers. Does the fluctuating diamond business keep you up at night? As jewelers, the business of diamonds is constantly changing and presenting us with new challenges. These changes affect everyone from miners to consumers, and from monopoly to multi-channel marketing. What can we learn from the challenges of the past? What can we do in the future? Maarten de Witte is not a clairvoyant, but he knows that it doesn’t take Wizardry to understand that opportunity is best created when we switch our mental gears from reactive to proactive. With the revolutionary processes and ideas that are occurring in diamond manufacturing and marketing, you can be fully prepared for the future of the diamond business. Diamonds & Diamond Simulants. Hot Topics to Consider: Natural, Created, Enhanced and More Speaker: Patrick Stout, C.G., appraiser and American Services Manager, A.G.S. 3:00-4:00 pm It’s a changing world for retailers regarding diamonds and diamond simulants. While natural diamonds will always be a key component of your jewelry inventory, consumer attitudes on created diamonds, “conflict diamonds,” enhanced diamonds, colored diamonds and simulants such as synthetic moissanite, are affected by the fashion world and by information in the press. In this session, Patrick Stout provides some interesting insights on selling, both ethically and effectively, these different products; the technical aspects of these products; the pros and cons of selling enhanced and/or synthetic goods; and how to overcome objections and avoid the pitfalls of selling alternative merchandise. While these products might provide you with a way to expand your business and whether or not you decide to handle these types of merchandise in your store, you still need to know how to discuss them with your clients professionally, ethically and accurately. For more information please visit www.atlantajewelryshow.com or phone 800-241-0399 or 404-634-3434. | ||||||||||||||||||
|
| |||||||||||||||||||
Print
E-mail
Comments 0