12182017Mon
Last updateTue, 12 Dec 2017 7pm
“That guy who baby sits jewelry stores”

“That guy who baby sits jewelry stores”

Longtime jeweler fires up retired ambulance to off...

Floyd & Green Jewelers celebrating 25th anniversary

Floyd & Green Jewelers celebrating 25th anniversary

For Steve Floyd & Tom Williams, it seems like ...

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports, a leading diamond jewelry manufa...

GA jeweler makes ‘Black Panther’ ring for Marvel movies

GA jeweler makes ‘Black Panther’ ring for Marvel movies

Hans and Lynn Allwicher, co-owners of Jewelry Expr...

Other News

Precious gems bear messages from Earth’s molten heart

Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terr...

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Industry Events

GIA reports well attended Jewelry Career Fair and Open House

GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual e...

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On The Move

Responsible Jewellery Council expands into the silver supply chain

Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion add...

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What's New

GN Diamond unveils Diamond Hunt

GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and ...

Readmore

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Featured Articles

Latest News

Precious gems bear messages from Earth’s molten heart

5 DAYS AGO
Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terraces of Chivor, a legendary emerald site in northe...

Readmore

2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

5 DAYS AGO
2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

(RICHMOND, Vir.) - Richmond’s independent jewelers are pleased to announce that their 2017 Jewels for Children raffle raised $9,450 for the Children’s Hospital Foundation of Richmond at the Children’s Hospital Foundation Ball held November 3 at the Country Club of Virginia. The annual raffle, organiz...

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GIA reports well attended Jewelry Career Fair and Open House

17 DAYS AGO
GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual event at GIA’s Carlsbad World Headquarters was bust...

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IGI presents at AliExpress event ahead of Major Chinese Ecommerce Day

17 DAYS AGO

(SHANGHAI, China) - The International Gemological Institute’s (IGI) Shanghai team delivered a lecture at the AliExpress “Double Eleven Jewelry Industry Gold Sellers Training Session” in Hangzhou, China. AliExpress is an ecommerce platform owned by Alibaba (currently the world’s largest retailer).

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Responsible Jewellery Council expands into the silver supply chain

5 DAYS AGO
Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion adds another key sector to the RJC’s remit, helping t...

Readmore

Jewelry writer Diana Jarrett nabs top notch kudos

5 DAYS AGO
Jewelry writer Diana Jarrett nabs top notch kudos

Popular gemologist-journalist earns Top Ten spot in 2017 national competition

(NEW YORK) - American Federation of Mineralogical Societies (AFMS) has announced the results of their annual Bulletin Editors Contest. Prolific journalist Diana Jarrett ranked in the Top Ten leaderboard among a hoard of Nort...

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GN Diamond unveils Diamond Hunt

11 DAYS AGO
GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and has responded by now offering retailers the abilit...

Readmore

Brad Huisken introduces retail sales training app

17 DAYS AGO

(DENVER) – As retailers face more pressure from online competition, it’s important for brick-and-mortar stores to make the most of every sales opportunity they have. Brad Huisken’s IAS Training provides sales associates and managers with the tools to build customer relationships and increase sales, a...

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Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

5 DAYS AGO
Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

Yoooo, Adrian! This is Adrian, the greeter at The Diamondaire in Saint Charles, Illinois. Adrian is a rescue pup from the Animal Welfare League in Chicago Heights. Lauren & Billy Metzer took her in about a year and a half ago and she went right to work greeting customers, protecting the store an...

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Furry friends on the job: Otto from Kester Jewelry store

11 DAYS AGO
Furry friends on the job: Otto from Kester Jewelry store

Otto the laser welding cat is a 4 year old rescue kitty. The second feline featured in our Furry Friends, Otto is the 4th kitty in 45 years to grace the Kester Jewelry store in Craig, Colorado, where he works side-by-side with owner Richard Tyser. 

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The Marketing Minute: Trend Spotting

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Train the Trainer Course announces lower prices, fall dates

Brad Huisken of IAS Training and frequent speaker at jewelry events around the world has announced fall dates and lower pricing for his Train the Trainer Course. This training seminar is exclusively for owners, managers, sales managers, and sales trainers. The fall dates and locations are Minneapolis, MN, Sept 30 - Oct 2; Dallas, TX, Oct 13 - 15; Sacramento, CA, Oct 20 - 22; and Charlotte, NC, Nov 3 - 5, 2009.

Huisken believes that the sales manager/trainer has the toughest job in the store. He or she has to do a great job of leading their staff in order to maximize every selling opportunity. The most valuable asset that a retail store has is the salespeople that are face to face with the customer. If that person isn't trained and coached on the floor in real situations, it may cost a store hundreds of thousands of dollars a year in lost revenue and profits.

Huisken says: "I hear from retail store owners that I have trained my staff and they just aren't doing it. The responsibility lies with the sales manager to make sure that the staff is doing it. Whether it is adding-on, turning over a sale, converting a repair to sale, handling objections, up-selling, creating customers for life, instituting an effective clientele process, planting seeds for future purchases - the success or failure of a store is in the hands of the person running the sales floor. This is specifically why I developed this course - to give the sales manager/trainer the tools, knowledge, experience, and confidence to go back to their store and really make a difference in producing positive results on the sales floor."

"I did an add-on yesterday because I stopped myself and heard your voice!" said Julie O'Brien, Graduate Gemologist, Les Olson Jewelers. "It was a very substantial fancy multi-diamond pendant sale and I was so excited to have closed it! In my excitement, I moved forward before he changed his mind. I put it in a gift box and before I presented it to the customer, I put the matching ring in the box and suggested the match. He took it! He then cut me off and told me not to show him anything else. It was my biggest sale outside of the bridal department in 23 years! Kudos obviously to myself, but also thanks to you. Attending your class and having it all in the frontal lobe, readjusted my confidence level. Thanks Brad. You're awesome!"

According to Huisken, a sales manager/trainer's job is: "To provide the leadership, knowledge, training, incentives and consequences in order to recruit, hire, train, and maintain a successful staff." This course give the sales manager/trainer these tools.

"Today, as a retail store owner, I use the contents of this course every minute, every hour, every day of the week. It's an arsenal I can't be without - especially in a challenging economy. It is the single most important tool in sustaining and growing my business," said Ara Darakjian, Darakjian Jewelers, Southfield, MI.

Huisken adds: "This course will allow retail store owners, managers and sales trainers to give their staffs the help that they need in order to maximize the productivity of individual salespeople along with maximizing the sales and profits of the store. Only through training, knowledge, and education can a jeweler flourish in today's highly competitive marketplace. It is time to take training out of the back room and put it on the sales floor through one on one coaching and training. Now retailers can provide their customers with the skilled professionals that they expect and give salespeople the tools that they need in order to maximize every selling opportunity. I want to provide the retail store owner/manager and their staffs with the tools that they need to not only survive but to dramatically increase sales and profits!"

For more information, a brochure and pricing contact IAS Training at 800-248-7703, fax 303-936-9581, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.iastraining.com.


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