08022015Sun
Last updateSat, 01 Aug 2015 7pm
Veteran rep Carolyn Woltz Lennon retires

Veteran rep Carolyn Woltz Lennon retires

After 30+ years on the road covering North Carolin...

Shinola brings back American-made watches

Shinola brings back American-made watches

Business leaders that turn adversity into opportun...

Cargo Hold launches new line of classic, colorful bracelets

Cargo Hold launches new line of classic, colorful bracelets

(CHARLESTON, S.C.) - CARGO™ Enamel is the latest co...

Endless Jewelry strengthens senior management and secures investment

Endless Jewelry strengthens senior management and secures investment

“We proudly announce that we are strengthening the...

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Southern Jewelers Guild debuts

Southern Jewelers Guild debuts

Focuses on marketing, digital assets & retailer/vendor connective services

After several years of research, and months of planning, the Southern Jewelers Guild will have its official launch at the August, 2015 Atlanta Jewelry Show.

The concept, cre...

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Industry Events

International Gemological Institute brings IGI D-Show to West India

(JAIPUR, India) – Independent gem certification and appraisal institute, The International Gemological Institute (IGI), hosted the first west India IGI D-Show - a buyer-seller knowledge meet - at Jaipur’s Fairmont Hotel June 13-15. The event enabled m...

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On The Move

Wholesale Moissanite expands its network of partners

(RALEIGH, N.C.) - Wholesale Moissanite, located in Research Triangle Park (RTP) in North Carolina, is an international wholesale-to-retail authorized distributor for Charles & Colvard created Moissanite. Wholesale Moissanite has been and continues...

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What's New

Designs by HC introduces the PINK Collection

Designs by HC introduces the PINK Collection

(NEW YORK) - Up and coming brand, Designs by HC has reported great success with their new PINK Collection launched this year at the LUXURY Show by JCK. Designs by HC believes they have found a new niche with the new collection, a change of pace to it’...

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Featured Articles

United Precious Metals Refining – steady growth since 1988

United Precious Metals Refining – steady growth since 1988

Established in 1988, United Precious Metals Refining (United) was founded by previous employees of the former P.M. Refining Co. in Buffalo, NY. A team of well experienced management, sales, office, assaying, refining, melting and fabrication personne...

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Latest News

Southern Jewelers Guild debuts

12 HOURS AGO
Southern Jewelers Guild debuts

Focuses on marketing, digital assets & retailer/vendor connective services

After several years of research, and months of planning, the Southern Jewelers Guild will have its official launch at the August, 2015 Atlanta Jewelry Show.

The concept, created by Ann Glynn, President of GJB, Inc., and Exe...

Readmore

JVC introduces new Guide to Intellectual Property Law

12 HOURS AGO

(NEW YORK) - The Jewelers Vigilance Committee (“JVC”) is pleased to announce the release of its latest publication, “I’ve Got An Idea! JVC’s Guide to Intellectual Property Law”. This handbook is intended for any business in the jewelry industry that is interested in learning more about how to protect...

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International Gemological Institute brings IGI D-Show to West India

12 HOURS AGO

(JAIPUR, India) – Independent gem certification and appraisal institute, The International Gemological Institute (IGI), hosted the first west India IGI D-Show - a buyer-seller knowledge meet - at Jaipur’s Fairmont Hotel June 13-15. The event enabled more than 938 successful meetings between participa...

Readmore

Countdown begins to Select By Centurion Show in Chicago

12 HOURS AGO

(CHICAGO) - The 2015 Select By Centurion Show in Chicago is gearing up and ready to go later this month with a roster of elite manufacturers and trend-setting designers, plus gourmet meals, luxury accommodations, and targeted education sessions perfect to get ready for the holiday selling season. Ful...

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Veteran rep Carolyn Woltz Lennon retires

10 HOURS AGO
Veteran rep Carolyn Woltz Lennon retires

After 30+ years on the road covering North Carolina, South Carolina and part of Virginia, sales representative Carolyn Woltz Lennon has announced her retirement. Carolyn began her career in 1983 with CMI Jewelry Wholesale in Raleigh, NC. She went on to represent Minneapolis, MN-based Jewelmont then ...

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Wholesale Moissanite expands its network of partners

11 HOURS AGO

(RALEIGH, N.C.) - Wholesale Moissanite, located in Research Triangle Park (RTP) in North Carolina, is an international wholesale-to-retail authorized distributor for Charles & Colvard created Moissanite. Wholesale Moissanite has been and continues to be a leading distributor for Charles & Col...

Readmore

Designs by HC introduces the PINK Collection

10 HOURS AGO
Designs by HC introduces the PINK Collection

(NEW YORK) - Up and coming brand, Designs by HC has reported great success with their new PINK Collection launched this year at the LUXURY Show by JCK. Designs by HC believes they have found a new niche with the new collection, a change of pace to it’s classic product - The Timeless Collection - of d...

Readmore

Cargo Hold launches new line of classic, colorful bracelets

11 HOURS AGO
Cargo Hold launches new line of classic, colorful bracelets

(CHARLESTON, S.C.) - CARGO™ Enamel is the latest collection of classic jewelry items offered from the popular jewelry wholesaler, Cargo Hold, Inc. The new collection features high quality braided and stitched European leather bracelets, paired with Italian enamel accents, for a colorful yet classic l...

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Advertising Prepress


Southern Jewelry News / Mid-America Jewelry News is MAC based. The primary or preferred file format for all advertisements is Adobe Acrobat PDF. The secondary file formats are Encapsulated Post Script(.eps), Post script (.ps) and Tiff (.tiff)

 

Supported Files

  • Iomega Zip Drive - 100MB or 250MB
  • CD-ROM disks
  • Please label your disk to include: Name of advertiser, Issue date, Size of ad, Contact name and phone number


Include All Supporting Files

  • PDF files: All images & fonts must be embedded
  • EPS/PS/TIFF Sfiles: All images & fonts must be embedded
  • Native files: must include printer fonts, screen fonts, graphics, and images


Digital Specifications

  • CMYK printer only. All RGB,LAB or Pantone images must be converted to CMYK.
  • 200 dpi for halftones. 300 dpi resolution for 4/C. Scanning of line art must have minimum resolution of 600 dpi.
  • Offset printing has a dot gain of 30% -35%. Prepare your scans and screens to accommodate dot gain


Line Screen for Supplied Film

  • Optimum line screen: 85-110 (Max. 133-with prior approval)
  • Recommended maximum color density: 240
  • Right Reading emulsion down negatives.
  • CMYK Color Specifications for Separations (see table below):
Highlight Midtone Shadow
Cyan 0% - 5% 35% - 55% 70% - 75%
Magenta 0% - 2% 35% - 55% 50% - 60%
Yellow 0% - 2% 35% - 55% 50% - 60%
Black 0% 0% - 20% 40% - 45%

 


Disclaimer

  • Southern Jewelry News / Mid America Jewelry News is not responsible for reproduction quality of any submitted material not in compliance with the specifications outlined above.
  • When Southern Jewelry News / Mid America Jewelry News converts RGB, LAB, or Pantone images to CMYK, color match may vary due to conversion algorithms.





RECOMMENDED GUIDELINES FOR COLD WEB PRINTING

  1. Limit overprints to two colors. If this is not possible then limit the placement to a section of the page as opposed to placement over the entire page.
  2. Overprints should be surrounded by a rule of at least 1 point. This covers any minor registration problems and adds to the appeal of the overprint. Tint boxes and color photos look bad even if slightly out of register.
  3. Thin lines, fine serifs and small or medium type should be restricted to one color (not a color build). All colored type should be reproduced using a minimum of colors to avoid difficulty with registration.
  4. When type is to be surprinted, the background should be no heavier than 30% in any one color and no more than 90% total in all four colors for legibility.
  5. Reverse type should use dominant color (usually 70% or more) for shape of letters. When practical and not detrimental to the appearance of the image, make the type in subordinate colors slightly larger to minimize registration problems. Small type and fine serifs should not be used for reverse type. The surrounding tone must be dark enough to ensure legibility.
  6. Drop shadows should be a minimum of 3 point type.
  7. Knockouts work best in solid color.
  8. Avoid using 4 color black type or rules; it will never register completely.
  9. The minimum printable dot is 3%. Materials should be prepared with this limit in mind.
  10. The screen angles of the colors should be 30 degrees apart, with the yellow placed 15 degrees from the other colors and between the cyan and magenta or the cyan and black.
  11. Special care should be taken with vignettes of fade away edges where the fade away is made up of more than one color because color balance is difficult to maintain. In many cases, the fade away edges are best reproduced in black only.
  12. When a solid black background is desired, add at least 30% cyan to that background. Without the added cyan, uneven inking will become more apparent.
  13. Remember to factor in dot gain when looking at tint blocks and photos. The printed piece will not look like the screen. Think C-M-Y-K not R-G-B.



GUIDELINES FOR SEPIATONES:

Sepiatones are grayish brown or olive brown.

Highlight Midtone Shadow
Cyan 0% - 5% 35% - 55% 70% - 75%
Magenta 0% - 3% 10% - 20% 10% - 20%
Yellow 2% - 5% 20% - 45% 45% - 55%
Black 55% - 75% 30% - 55% 55% - 75%



GUIDELINES FOR FOUR COLOR & BLACK AND WHITE SEPARATIONS:

These readings are only a starting point, adjustments may be needed according to the type of original. Hue's may vary depending on substrates. Press inline conflicts may cause inking variations.

Highlight Midtone Shadow
Cyan 0% - 5% 20% - 30% 40% - 55%
Magenta 0% - 5% 20% - 30% 40% - 55%
Yellow 0% - 5% 20% - 30% 40% - 55%
Black 2% - 10% 35% - 50% 65% - 75%

 

 

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