03282017Tue
Last updateSun, 26 Mar 2017 4pm
GJA, AJA announce 2017 Convention dates

GJA, AJA announce 2017 Convention dates

The Georgia Jewelers Association (GJA) and Alabama...

Diamond shipping scam impacts 20-plus diamond wholesalers

Diamond shipping scam impacts 20-plus diamond wholesalers

Since November, an estimated 20 or more diamond ve...

Other News

Crime against U.S. jewelers increases for first year since 2012

Crime against U.S. jewelers increases for first year since 2012

(NEW YORK) - Jewelers’ Security Alliance (JSA) has released its 2016 Annual Crime Report covering crime against the jewelry industry in the United States. The total number of crimes against the industry increased from 1,117 in 2015 to 1,245 in 2016, a...

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Industry Events

Stuller hosts mini conference for jewelry group

Stuller hosts mini conference for jewelry group

Leading Jewelers Guild visits global headquarters

(LAFAYETTE, La.) - Stuller recently partnered with the Leading Jewelers Guild (LJG) to host a one-day conference at its global headquarters in Lafayette, Louisiana, giving members of the guild an entire...

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On The Move

Jane Kirk appointed Executive Director of NC Jewelers Association

Jane Kirk appointed Executive Director of NC Jewelers Association

(RALEIGH, N.C.) - The North Carolina Jewelers Association (NCJA) is pleased to announce the appointment of Jane Kirk as Executive Director, effective immediately. The Board’s action comes with the fullest confidence that Kirk will be an excellent stew...

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What's New

ASHI launches 2017 Lovebright Collection Book

ASHI launches 2017 Lovebright Collection Book

ASHI is excited to launch the 2017 Lovebright Collection Book for all of their retail partners to share with their customers. ASHI reports the positive feedback they have received from their retailers, and the overwhelming desire to ignite and promot...

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Featured Articles

Bill Spencer talks jewelry, family and the secret to a successful 3rd generation family business

Bill Spencer talks jewelry, family and the secret to a successful 3rd generation family business

Seventy three years and three generations is a long time to operate a jewelry store. Especially when, according to a Jewelers Board of Trade statistic, over 1,500 jewelry business owners ceased operating in 2016. Yes, that includes wholesalers, manuf...

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Latest News

Crime against U.S. jewelers increases for first year since 2012

5 DAYS AGO
Crime against U.S. jewelers increases for first year since 2012

(NEW YORK) - Jewelers’ Security Alliance (JSA) has released its 2016 Annual Crime Report covering crime against the jewelry industry in the United States. The total number of crimes against the industry increased from 1,117 in 2015 to 1,245 in 2016, an increase of 5.8%. Total dollar losses also incre...

Readmore

JA examines pending legislative issues most important to jewelry industry

5 DAYS AGO
JA examines pending legislative issues most important to jewelry industry

Jewelers of America’s (JA) latest Legislative Update covers some of the big policy initiatives - including comprehensive tax reform, a potential import tax and the FTC’s “Cultured Diamond” terminology - that are in play for 2017 and their impact on jewelry businesses.

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Stuller hosts mini conference for jewelry group

5 DAYS AGO
Stuller hosts mini conference for jewelry group

Leading Jewelers Guild visits global headquarters

(LAFAYETTE, La.) - Stuller recently partnered with the Leading Jewelers Guild (LJG) to host a one-day conference at its global headquarters in Lafayette, Louisiana, giving members of the guild an entire day of education and networking.

Readmore

GJA, AJA announce 2017 Convention dates

27 DAYS AGO
GJA, AJA announce 2017 Convention dates

The Georgia Jewelers Association (GJA) and Alabama Jewelers Association (AJA) have announced they will cohost their annual Convention on March 31- April 2. Now in its 9th year, the two state organizations will join forces at the Marriott Grand National Resort & Robert Trent Jones Golf Trail in O...

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Jane Kirk appointed Executive Director of NC Jewelers Association

27 DAYS AGO
Jane Kirk appointed Executive Director of NC Jewelers Association

(RALEIGH, N.C.) - The North Carolina Jewelers Association (NCJA) is pleased to announce the appointment of Jane Kirk as Executive Director, effective immediately. The Board’s action comes with the fullest confidence that Kirk will be an excellent steward of NCJA’s goals and an advocate for North Caro...

Readmore

Belair Time Corp. names Chuck Goedtke Southeastern Sales Manager

27 DAYS AGO

Belair Time Corporation has announced the appointment of long-time watch industry veteran Chuck Goedtke to Southeastern Regional Sales Manager. Chuck will be covering Florida, Georgia, Tennessee, Alabama, Mississippi and Kentucky for Belair.

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ASHI launches 2017 Lovebright Collection Book

13 DAYS AGO
ASHI launches 2017 Lovebright Collection Book

ASHI is excited to launch the 2017 Lovebright Collection Book for all of their retail partners to share with their customers. ASHI reports the positive feedback they have received from their retailers, and the overwhelming desire to ignite and promote their store’s diamond sales, has been extremely ...

Readmore

ASHI launches the I DO Bridal Sweepstakes

19 DAYS AGO
ASHI launches the I DO Bridal Sweepstakes

Announces winner of #LovebrightValentine Sweepstakes

(NEW YORK) - ASHI is excited to launch the I DO Bridal Sweepstakes, to kickoff the wedding season for its retail partners. Retailers will be able to attract bridal shoppers to their stores, through various social media platforms, and let every bride...

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Buddy’s Big Give

You may not know Buddy or his jewelry stores in North Carolina but one thing's for sure, you can't miss his car. With big diamond magnets strewn all over it, along with the logo for his most recent promotion, no one can miss Buddy's car - and that's exactly the point.

Owner of Buddy's Jewelry (Mount Olive, Dunn & Goldsboro, NC), Thomas Turner was looking for ways to give back to a community that has supported him for more than sixty years. When he heard other jewelers using raffles to raise money for charity he got to thinking, ‘maybe we can do something like that. How about we give away a car?' And just like that Buddy's Big Give was born.

Buddys
The Volkswagen EOS convertible North Carolina based Buddy's Jewelry is raffling off in
their Buddy's Big Give promotion. All the proceeds collected will be donated to local schools and charities.

When Mr. Tommy, as he is affectionately known, gathered his employees to tell them his latest philanthropic idea, no one expected him to say he wanted to give away a car, but that's exactly what they heard.

Buddy's Jewelry has been a mainstay in Mt. Olive for the past 45 years. Thomas Turner proposed the idea of raffling off a car with the proceeds donated to local schools and charities. Immediately everyone started pitching in ideas, naming people to help get the contest up and running, as well as deciding the specifics of the program.

With his staff on board they started polling their clients asking what make and model would be most appealing. In the meantime Thomas Turner called a family friend who also ran the local car dealership and told him about their idea. Within a few weeks Thomas Turner purchased a Volkswagen EOS convertible and, three months after Mr. Tommy pitched the idea to his staff, Buddy's Big Give began.

"Everyone started getting really excited," recalls Kristen Moody, sales associate at the store. "We agreed to have the car decaled with the name of the contest and big images of diamonds covering the body of the car so that as we drove it between stores people would notice the contest."

Buddy's Big Give was designed to generate money for the sole purpose of giving that money away. Mr. Tommy wanted to sell $5 raffle tickets and let the buyer designate to which school or charity they wanted the money to go. The staff made it very clear that the car would have a few miles on it. Mr. Tommy allows the staff to drive it between all three locations to advertise the program.

The first raffle ticket for the car was sold August 2008 and the contest is still going on. Each month Buddy's staff sells hundreds of tickets and then, at the end of that month, draws one name from that month's sales. The monthly winners receive a $500 shopping spree in Buddy's and their names are put in the drawing for the car which is slated for November 2009.

"We've been intentional about making our customers wait a year on the drawing," states Kristen. "We really wanted to give everyone time to hear about the contest and see the car. We also wanted to raise a lot of money for the schools. We didn't want to start the contest and a few weeks later end it."

It seems that patience has paid off. Buddy's has seen a marked increase in ticket sales and store traffic. They've also seen an increase in new prospective customers come through the doors just to buy a raffle ticket.
"We've really created a buzz in the community and in the store about this car. People are dying to know who is going to win it and we've maximized the amount of money we've raised for charity."

With the final drawing less than a month away, the local ‘buzz' continues to grow. The staff is busy preparing the dinner reception at which the winner will be announced. And, the money keeps coming in. In total, Buddy's Big Give Away has generated thousands of dollars from hundreds of tickets sold. And all of the proceeds go directly to the purchaser's charity of choice.

"We're proud that we've been able to raise this much money for our local schools and charities," exclaims Kristen. "We really want to help the community that has been so good to us for so many years. We are all in this together and this is our way of saying thank you."

The Mt. Olive community has supported Buddy's since it opened in 1945. Buddy Turner found a love for watch making while recovering from tuberculosis as a young man. The medical centers would teach watch making to the infirm while they were bedridden and Buddy took a great interest in it. As soon as he was healthy again he found a storefront in the heart of downtown Mt. Olive, NC and opened the doors to Buddy's Jewelry.

Today, Buddy's son Thomas Turner is at the helm of the company and has been since the late seventies. He joined his father after obtaining his engineering degree and working several years for a chemical company. Thomas watched the Mt. Olive community, as well as Dunn and Goldsboro, embrace his family's store generation after generation, and he strives to find ways to give back to them with charitable giving like this program.

His children are now a part of the company, and they also recognize how the people of these small towns have supported their family's business. Scott Mohiser, stepson to Thomas, heads up Goldsboro while daughter Brandi Worth manages the Mt. Olive store.

When the winning ticket is drawn this month there will be one lucky person taking home a Volkswagen Eos. But the real winners are the children who are already benefiting from the extra funds donated to their schools. Buddy's Big Give makes everyone a winner!

Be sure to follow up with Thomas Turner and everyone at Buddy's to see just how this contest ends. You can call them at 910-892-1827.


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