06022015Tue
Last updateSun, 31 May 2015 7pm
Colored gemstones trends and treatments updates

Colored gemstones trends and treatments updates

As jewelry store owners ready themselves for the J...

24K Rose Co. introduces new gift for Dads, Grads & Golfers

24K Rose Co. introduces new gift for Dads, Grads & Golfers

(MINNEAPOLIS ) - 24 Karat Rose & Loyalty Co. is...

Atlanta Jewelry Show to offer GIA® Diamond Grading Lab at August Show

Atlanta Jewelry Show to offer GIA® Diamond Grading Lab at August Show

(ATLANTA) - As part of an ongoing effort to expand ...

Pre-selling Tucson creates increase in custom work

Pre-selling Tucson creates increase in custom work

Many jewelry store owners gamble on their Vegas je...

3 pros take top honors in Bench Pressure Challenge

3 pros take top honors in Bench Pressure Challenge

After four battles between jewelry-design masters,...

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Lafonn announces launch of new website

Lafonn announces launch of new website

(CYPRESS, Calif.) - Lafonn, the jewelry brand known for offering luxurious designs at a price within reach, announces the launch of their new website. ...

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Guarantee an entry into the 2015 Bank of America Chicago Marathon with Jewelers for Children

1 DAY AGO
Guarantee an entry into the 2015 Bank of America Chicago Marathon with Jewelers for Children

Jewelers for Children (JFC) has guaranteed entries for the 2015 Bank of America Chicago Marathon to be held on October 11. This means that runners participating in the Chicago Marathon can not only run in one of the Abbott World Marathon Majors, but they can raise funds for JFC at the same time.

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Reporting cash transactions; file electronically for security and speed

1 DAY AGO

By Suzan Flamm, Senior Counsel Jewelers Vigilance Committee

(NEW YORK) - Our industry has long been familiar with the obligation to report to the U.S. Treasury Department when sellers receive over $10,000 in cash. Some companies submit many 8300 Forms every year documenting these transactions, and oth...

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Jewelry shines at the Jewelers of America Fashion Show at AGS Conclave

1 DAY AGO
Jewelry shines at the Jewelers of America Fashion Show at AGS Conclave

Showcased fine jewelry from 27 jewelry designers

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, produced the Jewelers of America Fashion Show at American Gem Society (AGS) Conclave in front of a standing room only crowd of AGS...

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Select By Centurion coming to Dallas Ritz Carlton, August 30-31

1 DAY AGO

(DALLAS) - The Select By Centurion Show returns for its sixth consecutive year to the beautiful Ritz Carlton Hotel in Dallas for its annual show. Timed to coincide with the final holiday buying needs of mainstream better fine jewelry stores, this invitation only show will take place Sunday and Monday...

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ASHI Diamonds appoints Ron Delger to represent Pacific Northwest region

1 DAY AGO

(NEW YORK) - ASHI Diamonds, a premier diamond jewelry manufacturer servicing over 1,000 fine independent retail jewelers in North America for over 30 years, is pleased to announce the addition of Ron Delger as their sales representative and marketing consultant for the Pacific Northwest Region of Was...

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Hoover & Strong announces new hires

1 DAY AGO

Hoover & Strong, a manufacturer and refiner precious metals since 1912, is pleased to announce the appointment of a new National Sales Representative and a new Diamond Manager.

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Lafonn announces launch of new website

1 DAY AGO
Lafonn announces launch of new website

(CYPRESS, Calif.) - Lafonn, the jewelry brand known for offering luxurious designs at a price within reach, announces the launch of their new website. The user-friendly desktop and mobile site contain beautiful imagery, responsive design, and engaging content.

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Diamond Banc offers 360 degrees of liquidity services for the retail jeweler

1 DAY AGO
Diamond Banc offers 360 degrees of liquidity services for the retail jeweler

Diamond Banc is offering what they describe as “an industry changing menu of financial services” to the retail jeweler. They are eager to partner with select retailers who want to quickly transform their revenue stream by assisting their clients not only when they wish to buy jewelry, but also when ...

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Buddy’s Big Give

You may not know Buddy or his jewelry stores in North Carolina but one thing's for sure, you can't miss his car. With big diamond magnets strewn all over it, along with the logo for his most recent promotion, no one can miss Buddy's car - and that's exactly the point.

Owner of Buddy's Jewelry (Mount Olive, Dunn & Goldsboro, NC), Thomas Turner was looking for ways to give back to a community that has supported him for more than sixty years. When he heard other jewelers using raffles to raise money for charity he got to thinking, ‘maybe we can do something like that. How about we give away a car?' And just like that Buddy's Big Give was born.

Buddys
The Volkswagen EOS convertible North Carolina based Buddy's Jewelry is raffling off in
their Buddy's Big Give promotion. All the proceeds collected will be donated to local schools and charities.

When Mr. Tommy, as he is affectionately known, gathered his employees to tell them his latest philanthropic idea, no one expected him to say he wanted to give away a car, but that's exactly what they heard.

Buddy's Jewelry has been a mainstay in Mt. Olive for the past 45 years. Thomas Turner proposed the idea of raffling off a car with the proceeds donated to local schools and charities. Immediately everyone started pitching in ideas, naming people to help get the contest up and running, as well as deciding the specifics of the program.

With his staff on board they started polling their clients asking what make and model would be most appealing. In the meantime Thomas Turner called a family friend who also ran the local car dealership and told him about their idea. Within a few weeks Thomas Turner purchased a Volkswagen EOS convertible and, three months after Mr. Tommy pitched the idea to his staff, Buddy's Big Give began.

"Everyone started getting really excited," recalls Kristen Moody, sales associate at the store. "We agreed to have the car decaled with the name of the contest and big images of diamonds covering the body of the car so that as we drove it between stores people would notice the contest."

Buddy's Big Give was designed to generate money for the sole purpose of giving that money away. Mr. Tommy wanted to sell $5 raffle tickets and let the buyer designate to which school or charity they wanted the money to go. The staff made it very clear that the car would have a few miles on it. Mr. Tommy allows the staff to drive it between all three locations to advertise the program.

The first raffle ticket for the car was sold August 2008 and the contest is still going on. Each month Buddy's staff sells hundreds of tickets and then, at the end of that month, draws one name from that month's sales. The monthly winners receive a $500 shopping spree in Buddy's and their names are put in the drawing for the car which is slated for November 2009.

"We've been intentional about making our customers wait a year on the drawing," states Kristen. "We really wanted to give everyone time to hear about the contest and see the car. We also wanted to raise a lot of money for the schools. We didn't want to start the contest and a few weeks later end it."

It seems that patience has paid off. Buddy's has seen a marked increase in ticket sales and store traffic. They've also seen an increase in new prospective customers come through the doors just to buy a raffle ticket.
"We've really created a buzz in the community and in the store about this car. People are dying to know who is going to win it and we've maximized the amount of money we've raised for charity."

With the final drawing less than a month away, the local ‘buzz' continues to grow. The staff is busy preparing the dinner reception at which the winner will be announced. And, the money keeps coming in. In total, Buddy's Big Give Away has generated thousands of dollars from hundreds of tickets sold. And all of the proceeds go directly to the purchaser's charity of choice.

"We're proud that we've been able to raise this much money for our local schools and charities," exclaims Kristen. "We really want to help the community that has been so good to us for so many years. We are all in this together and this is our way of saying thank you."

The Mt. Olive community has supported Buddy's since it opened in 1945. Buddy Turner found a love for watch making while recovering from tuberculosis as a young man. The medical centers would teach watch making to the infirm while they were bedridden and Buddy took a great interest in it. As soon as he was healthy again he found a storefront in the heart of downtown Mt. Olive, NC and opened the doors to Buddy's Jewelry.

Today, Buddy's son Thomas Turner is at the helm of the company and has been since the late seventies. He joined his father after obtaining his engineering degree and working several years for a chemical company. Thomas watched the Mt. Olive community, as well as Dunn and Goldsboro, embrace his family's store generation after generation, and he strives to find ways to give back to them with charitable giving like this program.

His children are now a part of the company, and they also recognize how the people of these small towns have supported their family's business. Scott Mohiser, stepson to Thomas, heads up Goldsboro while daughter Brandi Worth manages the Mt. Olive store.

When the winning ticket is drawn this month there will be one lucky person taking home a Volkswagen Eos. But the real winners are the children who are already benefiting from the extra funds donated to their schools. Buddy's Big Give makes everyone a winner!

Be sure to follow up with Thomas Turner and everyone at Buddy's to see just how this contest ends. You can call them at 910-892-1827.


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