02252018Sun
Last updateThu, 22 Feb 2018 4pm
Parker’s Karat Patch carves out big local niche

Parker’s Karat Patch carves out big local niche

It was an unlikely career for Kristin and Terrence...

Libby Brown, the perfect fit to lead the Atlanta Jewelry Show

Libby Brown, the perfect fit to lead the Atlanta Jewelry Show

My mom always said, “Raise a child in the way he s...

Retailer Roundtable: What is your business outlook for 2018?

Retailer Roundtable: What is your business outlook for 2018?

“Based on our December 2017 sales, which were up 2...

Travis Piper, the $1 Million Man

Travis Piper, the $1 Million Man

In 1997, Travis Piper went off to college with an ...

Other News

January retail sales remain strong after holidays

January retail sales remain strong after holidays

Up 5.4 percent over last year

(WASHINGTON) - An improving economy kept January retail sales nearly as good as the holiday season’s strong showing - dropping only 0.26 percent seasonally adjusted from December - and fueled a healthy 5.4 percent increas...

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Industry Events

JIS Miami, Centurion South Beach Show to co-locate in October

JIS Miami, Centurion South Beach Show to co-locate in October

(NORWALK, Conn.) - This October, the 2018 JIS Miami October Show and the Centurion South Beach Show will be co-locating their events in the beautifully remodeled Miami Beach Convention Center in the heart of South Beach, Florida. The co-location follo...

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On The Move

Wilkerson and CH Hakimi join the Plumb Club

Wilkerson and CH Hakimi join the Plumb Club

The Plumb Club is pleased to announce the addition of two new members: Wilkerson and CH Hakimi.  These two companies will complement the Association’s nearly 50 members, representing over 100 brands and will join the other important and leading compa...

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What's New

Jewelers Mutual unveils nationwide JM Care Plan™ program

Jewelers Mutual unveils nationwide JM Care Plan™ program

Jewelry and watch plans generate additional revenue for retail jewelers

(NEENAH, Wis.) - In its latest move to support the prosperity of the jewelry industry, Jewelers Mutual Group introduces JM Care Plan™ to retail jewelers throughout the United State...

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Featured Articles

Retailer Roundtable: With repairs, what’s your response when asked about switching a diamond?

Retailer Roundtable: With repairs, what’s your response when asked about switching a diamond?

Q: With repairs, what’s your response when asked about switching a diamond?  

“I think the industry is still feeling the effects of that high profile [NBC] Dateline story from 2005 when a New York-based jeweler was caught and arrested for doing just th...

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Latest News

January retail sales remain strong after holidays

4 DAYS AGO
January retail sales remain strong after holidays

Up 5.4 percent over last year

(WASHINGTON) - An improving economy kept January retail sales nearly as good as the holiday season’s strong showing - dropping only 0.26 percent seasonally adjusted from December - and fueled a healthy 5.4 percent increase year-over year, the National Retail Federation (...

Readmore

Unique Settings offering completely free Custom CAD Designs in March

4 DAYS AGO
Unique Settings offering completely free Custom CAD Designs in March

(NEW YORK) - Unique Settings of New York, a premier bridal and fine jewelry manufacturer is proud to announce that all their Custom CAD Designs will be completely free throughout the month of March – “no gimmicks, no catches.” During March, all Custom CAD Designs are free including but not limited to, ...

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JIS Miami, Centurion South Beach Show to co-locate in October

2 DAYS AGO
JIS Miami, Centurion South Beach Show to co-locate in October

(NORWALK, Conn.) - This October, the 2018 JIS Miami October Show and the Centurion South Beach Show will be co-locating their events in the beautifully remodeled Miami Beach Convention Center in the heart of South Beach, Florida. The co-location following a $620 million renovation of the venue, promi...

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Jewelers for Children announces annual Rings of Strength

10 DAYS AGO
Jewelers for Children announces annual Rings of Strength

The annual Jewelers for Children Rings of Strength will be held on Thursday, May 31, at Mandalay Bay Resort and Casino in Las Vegas. The very popular event includes options for a 5K walk or run, a challenging bike ride in the scenic foothills of Red Rock Valley, or a less strenuous, street level bik...

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Wilkerson and CH Hakimi join the Plumb Club

17 DAYS AGO
Wilkerson and CH Hakimi join the Plumb Club

The Plumb Club is pleased to announce the addition of two new members: Wilkerson and CH Hakimi.  These two companies will complement the Association’s nearly 50 members, representing over 100 brands and will join the other important and leading companies that exhibit in the Plumb Club Pavilion at th...

Readmore

ASHI announces winner for latest Lovebright Sweepstakes

24 DAYS AGO
ASHI announces winner for latest Lovebright Sweepstakes

(NEW YORK) - ASHI Diamonds has announced the winner of their Lovebright Sweepstakes. Among all the retailers that participated in the Sweepstakes, Bohland Jewelers from Ashland, Ohio had the highest number of participant entries and the winner was randomly selected from their customer participation l...

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Jewelers Mutual unveils nationwide JM Care Plan™ program

4 DAYS AGO
Jewelers Mutual unveils nationwide JM Care Plan™ program

Jewelry and watch plans generate additional revenue for retail jewelers

(NEENAH, Wis.) - In its latest move to support the prosperity of the jewelry industry, Jewelers Mutual Group introduces JM Care Plan™ to retail jewelers throughout the United States. JM Care Plan is a program designed to increase ...

Readmore

Hoover & Strong, Polygon announce launch of online diamond auction service to Polygon Members

4 DAYS AGO
Hoover & Strong, Polygon announce launch of online diamond auction service to Polygon Members

Hoover & Strong announced February 14 a new partnership with Polygon to offer their Harmony Diamond Auctions to Polygon members directly through the Polygon platform. The auctions are ideal for retail jewelry and pawn brokers to sell secondary market/over the counter goods, or for any seller to ...

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Furry friends on the job: Jordyn of First Class Diamonds & Jewelry

3 DAYS AGO
Furry friends on the job: Jordyn of First Class Diamonds & Jewelry

This is Jordyn, the “furry daughter” of Joanne and Jim McGhee, owners of First Class Diamonds & Jewelry in Dothan, Alabama. The precious Maltese works as the store greeter. An avid fan of Alabama football, Jordyn loves to wear the team colors to work. She works every day except Football Saturdays wh...

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Furry friends on the job: Ned from Southern and Mid-America Jewelry News

10 DAYS AGO
Furry friends on the job: Ned from Southern and Mid-America Jewelry News

Say hello to Ned. He is the 3-year-old Australian Shepherd of Chris Smith, publisher of Southern and Mid-America Jewelry News . While Ned drops in at the office from time to time, he generally works from home. We’d love to have Ned come in every day, but we’ve already got a full time office dog here (Ho...

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The Marketing Minute: Trend Spotting

4 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

4 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

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Sales Growth Expert The # 1 most important word in Selling

For decades the most important words in marketing have been:

  1. Free
  2. Sale
  3. Guarantee
Want to get someone's attention in an advertisement? Show them the words Free or Sale. Want to increase your closing rate? Increase the value of your Guarantee.

But selling and marketing, although the successful sales professionals do both well, are different. Marketing is getting the customer/prospect into your store or getting an appointment with them at their chosen location.

Selling is closing the deal, making the sale, convincing the customer/prospect that your products and services are worth more to them than their money. The top sales producers know it is much, much more. They know that selling is ‘solving the customers problems, needs and wants.'

So the # 1 most important word in selling is SOLUTIONS.

The next time you want an appointment with a customer/prospect first find out the problems, needs and wants your products and services will solve for them. For example, if you sell forklifts it is fair to think the solutions the buyer is looking for includes the need to move materials/products around a warehouse setting in a safe, efficient cost effective manner.

The sales professional that shows the buyer how the benefits of the forklift will accomplish this, and the company's benefits will make the sale faster and usually at higher profits than the order taker who wastes the buyer's time telling him about all the features the machine has. When you show the buyer the solutions to their problems, needs and wants by selling your benefits, not features, you will also close the sale faster.

Move one step further and discover the buyer's individual problems, needs and wants and provide the solutions for them. All you have to do is ask them what they are. "Mr. Smith, what material handling problems are you looking to solve with a new forklift?" "Mr. Smith, what unique needs do you need to solve in your material handling process?"

It does not matter what product or service you sell. If you provide the SOLUTION to the customer's problems, needs and wants easier for them than your competition, you will be the one who gets the sale.

OK, now I know someone is thinking, "All my customers have the problem of not wanting to pay a fair price for my products and services." I am the first to agree price is very important, but it's an obstacle that you can overcome.

You overcome the price objection by increasing the benefits you provide the buyer. I know you have heard that time and time again. But now go one step more. Put a dollar value on your benefits. Now you are not only addressing the customer's problem (money), you are doing it with the benefits that will solve their other problems, needs and wants.

Here are 4 ways to turn your intangible benefits into a dollar amount that will show the customer/prospect you offer a better value.
  1. Examples of how others have suffered money loss when not using your benefit (horror stories).
  2. Testimonials showing the dollar value others put on your intangibles.
  3. Ask the customer what he/she feels the dollar value of your benefits are.
  4. Tell the customer the dollar value of your benefits. (You are the Expert)
The steps to selling solutions
  1. Determine the buyer's problems, needs and wants (general and specific).
  2. Determine and create benefits that will solve those problems, needs and wants.
  3. Put a dollar value on your benefits.
All you have to do is combine these steps with the closing technique(s) you like. My favorite of the 23 closing techniques in my book, "How To Take Customers Away From Your Competition" are:
  • Closing Techniques #3 - Pros & Cons Close
  • Closing Techniques #5 - The Choice Close
  • Closing Techniques #7 - Higher Price Agreement Close
Use discount code - PROFITCLUB - for 40% off my book "How To Take Customers Away From Your Competition" and all my other 4 books and audio CD's:
  • "Join The Profit Club"
  • "99 Of The Greatest Sales Tips Of All Time"
  • "Bad Business Assumptions That Cost You Sales And Profits"
  • "You're Not Lost Until You Are Out Of Gas"
Go to www.BobJanet.com, click on products or the books at the top, add books and/or CD's to your cart and use discount code - PROFITCLUB.




Invite Bob Janet to help your sales professionals and sales support staff increase sales and profits. Bob's selling and marketing skills and techniques are based on 40 plus years of "Been there, Done that" front-line experiences. His long and proven track record of success combined with his unique speaking and teaching ability makes him uniquely qualified to present selling and marketing skills and techniques to business owners, sales professionals and sales support staff. For more information contact Bob at 704-882-6100, This email address is being protected from spambots. You need JavaScript enabled to view it. or www.BobJanet.com.

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