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Other News

Southern Jewelers Guild reviews popular industry Facebook groups

Southern Jewelers Guild reviews popular industry Facebook groups

It’s been about 6 months since I first wrote about the industry-only, closed Facebook group named Jewelers Helping Jewelers. In the last 6 months, it has been my pleasure to watch this group continue to flourish, and grow from the 3500 members it had...

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Industry Events

GIA seminars on synthetic diamonds and diamond treatments announced for August Atlanta Jewelry Show

GIA seminars on synthetic diamonds and diamond treatments announced for August Atlanta Jewelry Show

(ATLANTA, Ga.) - For the first time at the Atlanta Jewelry Show, GIA (the Gemological Institute of America) will offer two seminars focused on identifying synthetic diamonds and diamond treatments. The seminars will be offered on Sunday, August 13 dur...

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On The Move

Finalists and judges announced for 2017 Saul Bell Design Awards

Finalists and judges announced for 2017 Saul Bell Design Awards

Rio Grande, the organizer of the Saul Bell Design Awards ( www.saulbellaward.com ), is pleased to announce the finalists of the 17th annual international jewelry-making and hollowware competition, as well as the two panels of experts tasked with judgin...

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What's New

Hoover & Strong introduces certified lab grown diamond selection

Hoover & Strong introduces certified lab grown diamond selection

Hoover & Strong has announced the addition of certified lab grown diamonds to their product selection.

“Hoover & Strong continues to lead the ethical jewelry movement with its newest addition of Harmony Lab Grown Diamonds. We have always felt ...

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Featured Articles

GA jeweler fosters, develops jewelry designing talent

GA jeweler fosters, develops jewelry designing talent

When Douglas Meadows was looking to phase out PANDORA last summer, his bench jeweler with jewelry designing skills and sales prowess stepped in to fill the inventory vacuum with in-house, hand-fabricated mainly sterling silver fashion jewelry. At sim...

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Latest News

Southern Jewelers Guild reviews popular industry Facebook groups

6 DAYS AGO
Southern Jewelers Guild reviews popular industry Facebook groups

It’s been about 6 months since I first wrote about the industry-only, closed Facebook group named Jewelers Helping Jewelers. In the last 6 months, it has been my pleasure to watch this group continue to flourish, and grow from the 3500 members it had when I first wrote about it, to where it stands n...

Readmore

Artist donates paintings to benefit Jewelers for Children

13 DAYS AGO
Artist donates paintings to benefit Jewelers for Children

Noted jewelry designer and artist Reena Ahluwalia has donated two original, museum quality paintings to be auctioned at the Jewelers for Children (JFC) Facets of Hope event in Las Vegas. The paintings, Portal of Empowerment and Brilliance Pink Diamond, show highly nuanced, hyper-realistic diamonds w...

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GIA seminars on synthetic diamonds and diamond treatments announced for August Atlanta Jewelry Show

6 DAYS AGO
GIA seminars on synthetic diamonds and diamond treatments announced for August Atlanta Jewelry Show

(ATLANTA, Ga.) - For the first time at the Atlanta Jewelry Show, GIA (the Gemological Institute of America) will offer two seminars focused on identifying synthetic diamonds and diamond treatments. The seminars will be offered on Sunday, August 13 during the Fall Show, held August 12 - 14, 2017 at th...

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JA to host events and Certification exams at JCK Las Vegas

6 DAYS AGO
JA to host events and Certification exams at JCK Las Vegas

Member-only cocktail party, JA Sales and Management Professional Certification exams included

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, is offering a variety of events, promotions and certification opportunities during La...

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Finalists and judges announced for 2017 Saul Bell Design Awards

13 DAYS AGO
Finalists and judges announced for 2017 Saul Bell Design Awards

Rio Grande, the organizer of the Saul Bell Design Awards ( www.saulbellaward.com ), is pleased to announce the finalists of the 17th annual international jewelry-making and hollowware competition, as well as the two panels of experts tasked with judging the finalists’ work.

Readmore

ASHI Diamonds appoints Al Minor as National Director of Sales

20 DAYS AGO
ASHI Diamonds appoints Al Minor as National Director of Sales

(NEW YORK) - ASHI Diamonds is pleased to announce the appointment of Al Minor as their National Director of Sales. Al’s appointment is part of ASHI’s marketing and expansion strategy that will enable it to better service independent jewelers in the United States.

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Hoover & Strong introduces certified lab grown diamond selection

6 DAYS AGO
Hoover & Strong introduces certified lab grown diamond selection

Hoover & Strong has announced the addition of certified lab grown diamonds to their product selection.

“Hoover & Strong continues to lead the ethical jewelry movement with its newest addition of Harmony Lab Grown Diamonds. We have always felt that lab grown diamonds are the ultimate ethical a...

Readmore

Stuller releases Tools, Equipment, and Metals 2017-2018 catalog

6 DAYS AGO
Stuller releases Tools, Equipment, and Metals 2017-2018 catalog

(LAFAYETTE, La.) - Prime manufacturer and global distributor, Stuller has announced the release of its newest tools catalog, Tools, Equipment, and Metals 2017-2018.

“This 600+ page catalog is the resour

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Sterling Reputation trademarks “Silver... The New Gold™”

(SUNRISE, Fla.) - What do you do when gold rises to $1,000 an ounce but you sell silver? The smart jewelry manufacturer selling silver tries to find a way to promote their merchandise. Sterling Reputation, located in Sunrise, Florida did just that with a new marketing campaign directed at jewelry stores. Sterling Reputation's new tagline, "Silver...The New GoldTM", is being used in all their advertisements and marketing pieces.

The campaign is not to discredit the value of gold, but to remind consumers that silver is a great metal that can produce beautiful jewelry. Steve Berkowitz, owner of Sterling Reputation stated, "We wanted to let our stores know that we offer a high quality product that customers will want to wear."

The cost of gold rose to over $1,000 an ounce in early 2008 and published reports stated that the economy was forcing customers to cut back on discretionary spending. Sterling Reputation started to make customer service calls to accounts to find out how their businesses were doing. "We were hearing from our customers that sales have been down in their stores in regards to gold and higher ticket items, but that our jewelry was still selling. We found that our stores were still looking for high quality jewelry that wasn't expensive and we had the right product," said Berkowitz.

Feeling that this was something that they could benefit from, the phrase, "Silver... The New GoldTM" was born. "We also wanted to change the perception in retailer's minds about silver, and it should be offered to customers as an option while shopping," he added.

Because Sterling Reputation prides itself in offering sterling silver jewelry with a rhodium finish, the collection has become a great alternative for stores that would like to complement their showcases with an affordable line. Sterling Reputation hopes to continue on this trend with a recently launched 2009 supplement offering 50 new styles.

Sterling Reputation is a truly unique jewelry company specializing in fine .925 sterling silver with a rhodium finish that resembles platinum and virtually eliminates tarnishing. To learn more about Sterling Reputation, please visit the company website at www.sterlingreputation.com or call (954) 578-1880.


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