04262015Sun
Last updateWed, 01 Apr 2015 12am
NCJA and SCJA to “horse around” at 2015

NCJA and SCJA to “horse around” at 2015

North Carolina and South Carolina jewelers will re...

Four generations and 115 years of Waller & Company Jewelers

Four generations and 115 years of Waller & Company Jewelers

One of the oldest African American retailers in th...

Cause for celebration - Atlanta Jewelry Show 65th anniversary edition

Cause for celebration - Atlanta Jewelry Show 65th anniversary edition

(ATLANTA) - Buoyed by strong Christmas and Valentin...

Obaku introduces new styles for Spring/Summer 2015

Obaku introduces new styles for Spring/Summer 2015

Obaku, makers of an exclusive collection of watche...

Rembrandt Charms® debuts new charm just in time for Mother’s Day

Rembrandt Charms® debuts new charm just in time for Mother’s Day

(WILLIAMSVILLE, N.Y.) - Rembrandt Charms debuts its...

  • Newsletter

  • Latest Post

  • Most Read

Other News

Industry Events

Jewelers for Children announces 2015 Rings of Strength Tour

Jewelers for Children announces 2015 Rings of Strength Tour

The 2015 edition of the Jewelers for Children Rings of Strength Tour will be held for Thursday, May 28, 2015 in Las Vegas. This will be the third inst...

Readmore

Loading...

On The Move

What's New

Southern Gates® debuts new Spring Collection

Southern Gates® debuts new Spring Collection

(CHARLESTON, S.C.) - The Southern Gates® 2015 Spring Collection is now available from The Cargo Hold, Inc. The 2015 Spring Collection includes more tha...

Readmore

Loading...

Featured Articles

From flea markets to estate jewelry market leader

From flea markets to estate jewelry market leader

With Millennials marrying in record numbers, “something old” includes more than a handed down wedding dress. Ernest Perry, owner of Perry’s Fine Antiq...

Readmore

Loading...

Latest News

Hoover & Strong reports Fairmined Gold gaining new ground in the U.S.

25 DAYS AGO
Hoover & Strong reports Fairmined Gold gaining new ground in the U.S.

In the Peruvian desert, lies a small gold mining town by the name of Relave. Families here have depended on small-scale mining since the 1980s when economic hardship and conflict drove numerous families to settle as informal miners. Starting out without basic infrastructure, they worked the tailings...

Readmore

JA offering Members Scholarships

25 DAYS AGO

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, funds scholarships for members on renowned industry diploma, professional development and certification programs. JA awards scholarships during the enrollment period from Februar...

Readmore

NCJA and SCJA to “horse around” at 2015

25 DAYS AGO
NCJA and SCJA to “horse around” at 2015

North Carolina and South Carolina jewelers will return to “horse around” together May 15-17 at the Marriott Grande Dunes in Myrtle Beach, SC.  The same dates as Triple Crown horse race Preakness Weekend!  The North Carolina Jewelers Association and the South Carolina Jewelers Association are togethe...

Readmore

Jewelers for Children announces 2015 Rings of Strength Tour

25 DAYS AGO
Jewelers for Children announces 2015 Rings of Strength Tour

The 2015 edition of the Jewelers for Children Rings of Strength Tour will be held for Thursday, May 28, 2015 in Las Vegas. This will be the third installment of the popular event. Start time will be at 5:30 a.m. outside the tour bus entrance at the Mandalay Bay Resort Casino.  Participants will be a...

Readmore

Chris Glaser forms CAD/CAM consultancy

25 DAYS AGO
Chris Glaser forms CAD/CAM consultancy

Chris Glaser is proud to announce the formation of his new company, Glaser Cad Cam Advisers, LLC. The new company began operation in February serving both retail and manufacturing jewelers’ CAD/CAM needs, providing revolutionary design software, EnvisionTec 3D Printing solutions and state-of-the-art...

Readmore

Jewel-Craft, Inc. announces acquisition of LogoArt®

25 DAYS AGO
Jewel-Craft, Inc. announces acquisition of LogoArt®

(ERLANGER, Ky.) - Jewel-Craft, Inc. announced it has officially acquired the thriving licensed jewelry manufacturer, LogoArt®, returning the brand to its original birthplace. The family-owned and operated full-service jewelry repair and manufacturing trade shop enters the licensed jewelry market with...

Readmore

Southern Gates® debuts new Spring Collection

25 DAYS AGO
Southern Gates® debuts new Spring Collection

(CHARLESTON, S.C.) - The Southern Gates® 2015 Spring Collection is now available from The Cargo Hold, Inc. The 2015 Spring Collection includes more than twenty new sterling silver items inspired by the historic wrought iron gates found throughout legendary gardens and courtyards.

The new Spring Collec...

Readmore

Obaku introduces new styles for Spring/Summer 2015

25 DAYS AGO
Obaku introduces new styles for Spring/Summer 2015

Obaku, makers of an exclusive collection of watches with a focus on simple, serene design, is pleased to introduce new styles for Spring/Summer 2015. Included are new styles in men’s watches with Super Luminous indexes and fully open designed dials in various sunray colors, including navy blue, gunm...

Readmore

Sterling Reputation trademarks “Silver... The New Gold™”

(SUNRISE, Fla.) - What do you do when gold rises to $1,000 an ounce but you sell silver? The smart jewelry manufacturer selling silver tries to find a way to promote their merchandise. Sterling Reputation, located in Sunrise, Florida did just that with a new marketing campaign directed at jewelry stores. Sterling Reputation's new tagline, "Silver...The New GoldTM", is being used in all their advertisements and marketing pieces.

The campaign is not to discredit the value of gold, but to remind consumers that silver is a great metal that can produce beautiful jewelry. Steve Berkowitz, owner of Sterling Reputation stated, "We wanted to let our stores know that we offer a high quality product that customers will want to wear."

The cost of gold rose to over $1,000 an ounce in early 2008 and published reports stated that the economy was forcing customers to cut back on discretionary spending. Sterling Reputation started to make customer service calls to accounts to find out how their businesses were doing. "We were hearing from our customers that sales have been down in their stores in regards to gold and higher ticket items, but that our jewelry was still selling. We found that our stores were still looking for high quality jewelry that wasn't expensive and we had the right product," said Berkowitz.

Feeling that this was something that they could benefit from, the phrase, "Silver... The New GoldTM" was born. "We also wanted to change the perception in retailer's minds about silver, and it should be offered to customers as an option while shopping," he added.

Because Sterling Reputation prides itself in offering sterling silver jewelry with a rhodium finish, the collection has become a great alternative for stores that would like to complement their showcases with an affordable line. Sterling Reputation hopes to continue on this trend with a recently launched 2009 supplement offering 50 new styles.

Sterling Reputation is a truly unique jewelry company specializing in fine .925 sterling silver with a rhodium finish that resembles platinum and virtually eliminates tarnishing. To learn more about Sterling Reputation, please visit the company website at www.sterlingreputation.com or call (954) 578-1880.


Columnist



Media Kit