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Last updateSun, 01 Mar 2015 8pm
From flea markets to estate jewelry market leader

From flea markets to estate jewelry market leader

With Millennials marrying in record numbers, “some...

Take a proactive approach to jewelry retailing

OJA seminar to offer sales techniques, JA certific...

Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

Dorothy Lee Thrift Burke, 90, co-founder of Burkes...

AJA, GJA to co-host annual Convention April 10 – 12

AJA, GJA to co-host annual Convention April 10 – 12

The Alabama Jewelers Association (AJA) and Georgia...

Jewelers of America names 2015 GEM Awards winners

Jewelers of America names 2015 GEM Awards winners

(NEW YORK) - Jewelers of America (JA), the national...

Elisa Ilana’s Lollies Collection has something for everyone

Elisa Ilana’s Lollies Collection has something for everyone

(OMAHA, Neb.) - The Elisa Ilana Collection offers d...

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AISociety AiCertify-2015 debuts with a Global Valuation Standard

The AISociety - Appraisers International Society (AIS) began live and self-study global, online, offerings of AiCertification™2015 at the start of Feb...

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Cas-Ker Company releases 8th edition catalog

(CINCINNATI) - The Cas-ker Company has released the eighth edition of its Tools and Supplies for Jewelers and Watchmakers. The new edition comes with a...

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Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

27 DAYS AGO
Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

Dorothy Lee Thrift Burke, 90, co-founder of Burkes Fine Jewelers in Kilmarnock, Virginia - a family owned and operated fine jewelry and repair store - died on December 31, 2014.

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AISociety AiCertify-2015 debuts with a Global Valuation Standard

27 DAYS AGO

The AISociety - Appraisers International Society (AIS) began live and self-study global, online, offerings of AiCertification™2015 at the start of February with the live, AiResidence sessions of its 5-course series of Valuation Appraisal courses to AIStandard v4.0 for gems, jewelry, watches and othe...

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AJA, GJA to co-host annual Convention April 10 – 12

27 DAYS AGO
AJA, GJA to co-host annual Convention April 10 – 12

The Alabama Jewelers Association (AJA) and Georgia Jewelers Association (GJA) wish to invite all retail jewelers and vendors to the 2015 annual co-hosted Convention at Marriott’s Grand National Resort & Robert Trent Jones Golf Trail in Opelika, Alabama.

The educational program features industry s...

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Take a proactive approach to jewelry retailing

27 DAYS AGO

OJA seminar to offer sales techniques, JA certification opportunity

The Oklahoma Jewelers Association (OJA) invites retail jewelers in Oklahoma and surrounding states to attend a seminar developed to enhance sales techniques targeting today’s multiple generations of jewelry buyers.

Lynn Baldwin and Darc...

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Bulova celebrating 140th anniversary in 2015

27 DAYS AGO

Esteemed watchmaker commemorates 140 years of consistent creativity and innovation

(NEW YORK) - Since 1875, Bulova has been renowned as a force for innovation in timekeeping, known for its dedication to creativity, artistry and craftsmanship. In 2015, to mark 140 years of impressive achievements and a...

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Jewelers Mutual Insurance Company earns 28 consecutive A+ Superior Ratings from A.M. Best Company

27 DAYS AGO

(NEENAH, Wis.) - Jewelers Mutual Insurance Company has earned 28 consecutive A+ Superior financial strength ratings from A.M. Best Company, a highly respected insurance rating and information source. Founded in 1913, Jewelers Mutual is an insurer dedicated solely to serving the jewelry industry in th...

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Cas-Ker Company releases 8th edition catalog

27 DAYS AGO

(CINCINNATI) - The Cas-ker Company has released the eighth edition of its Tools and Supplies for Jewelers and Watchmakers. The new edition comes with an expanded collection of equipment from it’s seventh edition release in 2013, and contains new reference material for watchmakers and jewelers to make...

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GIA to issue revised Colored Stone and Pearl Reports

27 DAYS AGO

(CARLSBAD, Calif.) - GIA has announced, effective Feb. 1, they began issuing revised Colored Stone and Pearl Reports and launched Report Check enhancements. The revised reports feature improved gemstone images and language that reflects the most current gemological terminology. Report Check for color...

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Sterling Reputation trademarks “Silver... The New Gold™”

(SUNRISE, Fla.) - What do you do when gold rises to $1,000 an ounce but you sell silver? The smart jewelry manufacturer selling silver tries to find a way to promote their merchandise. Sterling Reputation, located in Sunrise, Florida did just that with a new marketing campaign directed at jewelry stores. Sterling Reputation's new tagline, "Silver...The New GoldTM", is being used in all their advertisements and marketing pieces.

The campaign is not to discredit the value of gold, but to remind consumers that silver is a great metal that can produce beautiful jewelry. Steve Berkowitz, owner of Sterling Reputation stated, "We wanted to let our stores know that we offer a high quality product that customers will want to wear."

The cost of gold rose to over $1,000 an ounce in early 2008 and published reports stated that the economy was forcing customers to cut back on discretionary spending. Sterling Reputation started to make customer service calls to accounts to find out how their businesses were doing. "We were hearing from our customers that sales have been down in their stores in regards to gold and higher ticket items, but that our jewelry was still selling. We found that our stores were still looking for high quality jewelry that wasn't expensive and we had the right product," said Berkowitz.

Feeling that this was something that they could benefit from, the phrase, "Silver... The New GoldTM" was born. "We also wanted to change the perception in retailer's minds about silver, and it should be offered to customers as an option while shopping," he added.

Because Sterling Reputation prides itself in offering sterling silver jewelry with a rhodium finish, the collection has become a great alternative for stores that would like to complement their showcases with an affordable line. Sterling Reputation hopes to continue on this trend with a recently launched 2009 supplement offering 50 new styles.

Sterling Reputation is a truly unique jewelry company specializing in fine .925 sterling silver with a rhodium finish that resembles platinum and virtually eliminates tarnishing. To learn more about Sterling Reputation, please visit the company website at www.sterlingreputation.com or call (954) 578-1880.


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