05282016Sat
Last updateTue, 24 May 2016 9pm
JA fights for jewelers on Capitol Hill

JA fights for jewelers on Capitol Hill

Association continues to promote industry policy p...

Drive-through jewelry store?

Drive-through jewelry store?

With no serious injuries and a great attitude, own...

Russell Mefford - Jeweler by day, Southern Rocker by night

Russell Mefford - Jeweler by day, Southern Rocker by night

If you’re a Southern rock fan you know the differe...

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Lafonn celebrates 5 Years at JCK with Anniversary Collection & Gold MacBook giveaway

Lafonn celebrates 5 Years at JCK with Anniversary Collection & Gold MacBook giveaway

(CYPRESS, Calif.) - Lafonn, the brand known for luxury within reach, will celebrate its 5th Anniversary at JCK with a Gold MacBook Giveaway to one luck retailer and an Anniversary Collection.

To enter to win, retailers must complete an entry form (whil...

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Industry Events

Top 5 Reasons to attend JCK Las Vegas

Top 5 Reasons to attend JCK Las Vegas

(NORWALK, Conn.) - The countdown to Las Vegas Jewelry Week has begun. With 2 weeks left until show time, JCK Las Vegas has announced some attributes, features, and amenities that indicate both their readiness and allure. Here are the Top 5 Reasons not...

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On The Move

PhotoScribe jewelry inscription service now operating exclusively from IGI

(NEW YORK) - The International Gemological Institute (IGI) – creators of diamond laser inscription, Laserscribe - has announced that jewelry inscription service, PhotoScribe, will operate solely from the Institute’s New York laboratory.

PhotoScribe las...

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What's New

Michou Jewelry announces marriage of two popular collections

Michou Jewelry announces marriage of two popular collections

When Michou Jewelry founder Michele Sonner thinks back, the seeds of a relationship began over a decade ago, when Michou unveiled the first pieces in its One-of-a-Kind collection.

Michou Jewelry has always been a gem-focused line, thanks to Sonner’s e...

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Featured Articles

Retailer Roundtable: What was your best store promotion?

Retailer Roundtable: What was your best store promotion?

Q: What was your best store promotion?

“For a number of years we’ve held a VIP event and an 11-Hour Sale usually scheduled after Thanksgiving Day and before early December. The VIP event is like a customer appreciation event in that we cater to our to...

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Latest News

Lafonn celebrates 5 Years at JCK with Anniversary Collection & Gold MacBook giveaway

3 DAYS AGO
Lafonn celebrates 5 Years at JCK with Anniversary Collection & Gold MacBook giveaway

(CYPRESS, Calif.) - Lafonn, the brand known for luxury within reach, will celebrate its 5th Anniversary at JCK with a Gold MacBook Giveaway to one luck retailer and an Anniversary Collection.

To enter to win, retailers must complete an entry form (while supplies last) at Lafonn’s JCK booth #B19179 bet...

Readmore

JA offering Certification exams at JCK Las Vegas

3 DAYS AGO

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, is offering its renowned Sales and Management Professional Certification exams at the JCK Show. In 2015, the number of jewelry professionals who completed JA Professional Certifi...

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Top 5 Reasons to attend JCK Las Vegas

10 DAYS AGO
Top 5 Reasons to attend JCK Las Vegas

(NORWALK, Conn.) - The countdown to Las Vegas Jewelry Week has begun. With 2 weeks left until show time, JCK Las Vegas has announced some attributes, features, and amenities that indicate both their readiness and allure. Here are the Top 5 Reasons not to miss JCK Las Vegas 2016 (Friday, June 3 - Mond...

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GIA announces dates for New York Jewelry Career Fair

17 DAYS AGO
GIA announces dates for New York Jewelry Career Fair

GIA’s Jewelry Career Fair will return to New York City on Monday, July 25, 2016. Dozens of gem and jewelry companies will be looking to hire skilled and motivated professionals at every career stage. The free event is expected to draw crowds similar to last year’s event in New York, which attracted ...

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PhotoScribe jewelry inscription service now operating exclusively from IGI

3 DAYS AGO

(NEW YORK) - The International Gemological Institute (IGI) – creators of diamond laser inscription, Laserscribe - has announced that jewelry inscription service, PhotoScribe, will operate solely from the Institute’s New York laboratory.

PhotoScribe laser inscription service specializes in laser engrav...

Readmore

Rio Grande announces winners of 16th annual Saul Bell Design Award

3 DAYS AGO
Rio Grande announces winners of 16th annual Saul Bell Design Award

At a celebration dinner held May 15 during the Santa Fe Symposium® in Albuquerque, NM, Rio Grande announced the winners of the 16th annual Saul Bell Design Award competition. Through rigorous judging, a panel of judges chose first- and second-place winners in each of six competitive categories, as w...

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Michou Jewelry announces marriage of two popular collections

3 DAYS AGO
Michou Jewelry announces marriage of two popular collections

When Michou Jewelry founder Michele Sonner thinks back, the seeds of a relationship began over a decade ago, when Michou unveiled the first pieces in its One-of-a-Kind collection.

Michou Jewelry has always been a gem-focused line, thanks to Sonner’s early training as a gemologist, which instilled a d...

Readmore

Dazzling Paws Jewelry debuts new Spring Collection

3 DAYS AGO
Dazzling Paws Jewelry debuts new Spring Collection

(PLOVER, Wis.) - Dazzling Paws Jewelry has announced a large expansion of their original dog themed sterling silver jewelry collection. The new product line debuts a grand assortment of styles ready for spring.

Myra Westphal, company President, created these pieces with the sunny seasons in mind. “Our...

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Sterling Reputation trademarks “Silver... The New Gold™”

(SUNRISE, Fla.) - What do you do when gold rises to $1,000 an ounce but you sell silver? The smart jewelry manufacturer selling silver tries to find a way to promote their merchandise. Sterling Reputation, located in Sunrise, Florida did just that with a new marketing campaign directed at jewelry stores. Sterling Reputation's new tagline, "Silver...The New GoldTM", is being used in all their advertisements and marketing pieces.

The campaign is not to discredit the value of gold, but to remind consumers that silver is a great metal that can produce beautiful jewelry. Steve Berkowitz, owner of Sterling Reputation stated, "We wanted to let our stores know that we offer a high quality product that customers will want to wear."

The cost of gold rose to over $1,000 an ounce in early 2008 and published reports stated that the economy was forcing customers to cut back on discretionary spending. Sterling Reputation started to make customer service calls to accounts to find out how their businesses were doing. "We were hearing from our customers that sales have been down in their stores in regards to gold and higher ticket items, but that our jewelry was still selling. We found that our stores were still looking for high quality jewelry that wasn't expensive and we had the right product," said Berkowitz.

Feeling that this was something that they could benefit from, the phrase, "Silver... The New GoldTM" was born. "We also wanted to change the perception in retailer's minds about silver, and it should be offered to customers as an option while shopping," he added.

Because Sterling Reputation prides itself in offering sterling silver jewelry with a rhodium finish, the collection has become a great alternative for stores that would like to complement their showcases with an affordable line. Sterling Reputation hopes to continue on this trend with a recently launched 2009 supplement offering 50 new styles.

Sterling Reputation is a truly unique jewelry company specializing in fine .925 sterling silver with a rhodium finish that resembles platinum and virtually eliminates tarnishing. To learn more about Sterling Reputation, please visit the company website at www.sterlingreputation.com or call (954) 578-1880.


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