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Last updateWed, 26 Aug 2015 10pm
Veteran rep Carolyn Woltz Lennon retires

Veteran rep Carolyn Woltz Lennon retires

After 30+ years on the road covering North Carolin...

Shinola brings back American-built watches

Shinola brings back American-built watches

Business leaders that turn adversity into opportun...

Cargo Hold launches new line of classic, colorful bracelets

Cargo Hold launches new line of classic, colorful bracelets

(CHARLESTON, S.C.) - CARGO™ Enamel is the latest co...

Endless Jewelry strengthens senior management and secures investment

Endless Jewelry strengthens senior management and secures investment

“We proudly announce that we are strengthening the...

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Harmon Group’s 3 steps to handle negative comments on social media

Harmon Group’s 3 steps to handle negative comments on social media

Social media platforms have created a unique public forum for consumers to quickly spread their opinions and experiences with brands across the web for other consumers to read. And while social media can serve as a great tool to build brand loyalty a...

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Industry Events

Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

August 2015 Edition Filled With New Resources, New Initiatives, Fun Networking Events

(ATLANTA) - The Atlanta Jewelry Show capped off its 65 th Anniversary year with fresh finds, new initiatives, educational and networking events and a festive finale tha...

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On The Move

Wholesale Moissanite expands its network of partners

(RALEIGH, N.C.) - Wholesale Moissanite, located in Research Triangle Park (RTP) in North Carolina, is an international wholesale-to-retail authorized distributor for Charles & Colvard created Moissanite. Wholesale Moissanite has been and continues...

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What's New

Retail consulting services for events now available from SimplexDiam

With more than 30 years experience providing jewelers with unique and exceptionally priced inventory along with premium service, SimplexDiam is proud to announce its new consulting services to help jewelers maximize their assets.

SimplexDiam can now h...

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Featured Articles

United Precious Metals Refining – steady growth since 1988

United Precious Metals Refining – steady growth since 1988

Established in 1988, United Precious Metals Refining (United) was founded by previous employees of the former P.M. Refining Co. in Buffalo, NY. A team of well experienced management, sales, office, assaying, refining, melting and fabrication personne...

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Latest News

Harmon Group’s 3 steps to handle negative comments on social media

4 DAYS AGO
Harmon Group’s 3 steps to handle negative comments on social media

Social media platforms have created a unique public forum for consumers to quickly spread their opinions and experiences with brands across the web for other consumers to read. And while social media can serve as a great tool to build brand loyalty and to foster customer relationships, it can also s...

Readmore

How jetsetting thieves who stole over $3M in diamonds, jewelry were caught

4 DAYS AGO
How jetsetting thieves who stole over $3M in diamonds, jewelry were caught

When Portland, Oregon police department Det. Eric McDaniel and Sgt. Brian Hughes began to interrogate a thief who had robbed a local jeweler, they had no idea they were about to learn that the con man would lead them to a nationwide crime spree masquerading as a shopping spree.

A pair of diamonds wor...

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Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

12 DAYS AGO
Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

August 2015 Edition Filled With New Resources, New Initiatives, Fun Networking Events

(ATLANTA) - The Atlanta Jewelry Show capped off its 65 th Anniversary year with fresh finds, new initiatives, educational and networking events and a festive finale that truly celebrated the Association’s 65 years. Fro...

Readmore

24 Karat Club Southeastern U.S. holds 41st annual Banquet

19 DAYS AGO
24 Karat Club Southeastern U.S. holds 41st annual Banquet

 

Mary Hayes, Hayes Jewelry in Mobile, AL named 2015 Jeweler of the Year

(ATLANTA) - The 24 Karat Club Southeastern United States (SEUS) hosted its 41st annual black-tie Banquet at the Atlanta Country Club on August 8th. The elite event was well attended with approximately 200 leaders of the jewelry in...

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Veteran rep Carolyn Woltz Lennon retires

29 DAYS AGO
Veteran rep Carolyn Woltz Lennon retires

After 30+ years on the road covering North Carolina, South Carolina and part of Virginia, sales representative Carolyn Woltz Lennon has announced her retirement. Carolyn began her career in 1983 with CMI Jewelry Wholesale in Raleigh, NC. She went on to represent Minneapolis, MN-based Jewelmont then ...

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Wholesale Moissanite expands its network of partners

29 DAYS AGO

(RALEIGH, N.C.) - Wholesale Moissanite, located in Research Triangle Park (RTP) in North Carolina, is an international wholesale-to-retail authorized distributor for Charles & Colvard created Moissanite. Wholesale Moissanite has been and continues to be a leading distributor for Charles & Col...

Readmore

Retail consulting services for events now available from SimplexDiam

5 DAYS AGO

With more than 30 years experience providing jewelers with unique and exceptionally priced inventory along with premium service, SimplexDiam is proud to announce its new consulting services to help jewelers maximize their assets.

SimplexDiam can now help convert your assets into the maximum amount of...

Readmore

Hoover & Strong introduces Guaranteed Recycled Diamonds in their Harmony Diamond Auctions

5 DAYS AGO
Hoover & Strong introduces Guaranteed Recycled Diamonds in their Harmony Diamond Auctions

Hoover & Strong has announced they are now offering guaranteed recycled diamonds in their online Harmony Diamond Auctions.

Virginia based eco-friendly refiner Hoover and Strong is an avid supporter of the “green” movement and feels it is their social, environmental and moral obligation to produce...

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Sterling Reputation trademarks “Silver... The New Gold™”

(SUNRISE, Fla.) - What do you do when gold rises to $1,000 an ounce but you sell silver? The smart jewelry manufacturer selling silver tries to find a way to promote their merchandise. Sterling Reputation, located in Sunrise, Florida did just that with a new marketing campaign directed at jewelry stores. Sterling Reputation's new tagline, "Silver...The New GoldTM", is being used in all their advertisements and marketing pieces.

The campaign is not to discredit the value of gold, but to remind consumers that silver is a great metal that can produce beautiful jewelry. Steve Berkowitz, owner of Sterling Reputation stated, "We wanted to let our stores know that we offer a high quality product that customers will want to wear."

The cost of gold rose to over $1,000 an ounce in early 2008 and published reports stated that the economy was forcing customers to cut back on discretionary spending. Sterling Reputation started to make customer service calls to accounts to find out how their businesses were doing. "We were hearing from our customers that sales have been down in their stores in regards to gold and higher ticket items, but that our jewelry was still selling. We found that our stores were still looking for high quality jewelry that wasn't expensive and we had the right product," said Berkowitz.

Feeling that this was something that they could benefit from, the phrase, "Silver... The New GoldTM" was born. "We also wanted to change the perception in retailer's minds about silver, and it should be offered to customers as an option while shopping," he added.

Because Sterling Reputation prides itself in offering sterling silver jewelry with a rhodium finish, the collection has become a great alternative for stores that would like to complement their showcases with an affordable line. Sterling Reputation hopes to continue on this trend with a recently launched 2009 supplement offering 50 new styles.

Sterling Reputation is a truly unique jewelry company specializing in fine .925 sterling silver with a rhodium finish that resembles platinum and virtually eliminates tarnishing. To learn more about Sterling Reputation, please visit the company website at www.sterlingreputation.com or call (954) 578-1880.


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