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Last updateWed, 29 Jun 2016 10pm
Not all was lost in the fire

Not all was lost in the fire

Namano salvages jewelry (and memories) scorched in...

Hale’s Jewelers looks back on 160 years of business

Hale’s Jewelers looks back on 160 years of business

entrepreneur: a person who starts a business and is...

Drive-through jewelry store?

Drive-through jewelry store?

With no serious injuries and a great attitude, own...

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The SJG Smart Business Report: Ideas to increase sales in slow summer months

The SJG Smart Business Report: Ideas to increase sales in slow summer months

Sponsored content from the Southern Jewelers Guild

“Christmas, children, is not a date. It is a state of mind.” ~ Mary Ellen Chase

People in the industry who know me know that I am a huge proponent of in-store events. Keeping your marketing calendar fr...

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Industry Events

JCK Las Vegas, LUXURY and JIS Exchange glistened during a sweltering week in the desert

JCK Las Vegas, LUXURY and JIS Exchange glistened during a sweltering week in the desert

(NORWALK, Conn.) - Going out with the heat, JCK Las Vegas concluded its 26th edition on Monday, June 6. The show welcomed the best of the best in the jewelry industry with over 2,400 exhibiting brands and manufacturers, as well as an abundant lineup o...

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On The Move

Gemologist-writer Diana Jarrett is Best-of-the-Best in Writers Competition

Gemologist-writer Diana Jarrett is Best-of-the-Best in Writers Competition

Southern/Mid-America Jewelry News columnist earns national acclaim – again

(NEW YORK) - Popular gem industry writer/author Diana Jarrett accepted an award from the American Federation of Mineralogical Societies for their Editors, Writers, Poets & I...

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What's New

JBT’s Red Book available in new easy to use format

JBT’s Red Book available in new easy to use format

As technology evolves so does the well-known traditional Jewelers Board of Trade Red Book. Initially the Red Book was just that - a printed reference book with a red cover. Next came the CD. Now JBT is pleased to announce that future copies of the qu...

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Featured Articles

Eager to grow, eager to please, Costar Imports realizing goal of going national

Eager to grow, eager to please, Costar Imports realizing goal of going national

With expansions to the San Francisco Bay Area and Thailand, Costar Imports has come a long way since Ram Kedia opened up shop in New Orleans back in 1988.

Costar began as a diamond wholesaler supplying independent retail jewelers in the Southeastern U...

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Latest News

The SJG Smart Business Report: Ideas to increase sales in slow summer months

1 DAY AGO
The SJG Smart Business Report: Ideas to increase sales in slow summer months

Sponsored content from the Southern Jewelers Guild

“Christmas, children, is not a date. It is a state of mind.” ~ Mary Ellen Chase

People in the industry who know me know that I am a huge proponent of in-store events. Keeping your marketing calendar fresh and full are among the first recommendations I...

Readmore

Why gold may hit $1,500 by year’s end—and it’s not just about Brexit

1 DAY AGO
Why gold may hit $1,500 by year’s end—and it’s not just about Brexit

Implications for currencies, central banks point to more gold rallies

Gold’s impressive rally Friday offered a taste of what may be in store for the precious metal, as some analysts say it’s just a matter of time before prices top $1,500 or even $1,900 an ounce.

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JCK Las Vegas, LUXURY and JIS Exchange glistened during a sweltering week in the desert

9 DAYS AGO
JCK Las Vegas, LUXURY and JIS Exchange glistened during a sweltering week in the desert

(NORWALK, Conn.) - Going out with the heat, JCK Las Vegas concluded its 26th edition on Monday, June 6. The show welcomed the best of the best in the jewelry industry with over 2,400 exhibiting brands and manufacturers, as well as an abundant lineup of industry networking opportunities and informativ...

Readmore

Jewelers for Children celebrates 18 years, honors Stuart Lee and Dennis Ulrich

16 DAYS AGO
Jewelers for Children celebrates 18 years, honors Stuart Lee and Dennis Ulrich

(NEW YORK) - On June 5, 2016, Jewelers for Children (JFC) held the 18th Annual Facets of Hope event in Las Vegas at the Mandalay Bay Resort and Casino. The charity announced that $3.1 million had been raised to support their charity partners in the year ahead and that since 1999 $51.4 million had bee...

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Gemologist-writer Diana Jarrett is Best-of-the-Best in Writers Competition

1 DAY AGO
Gemologist-writer Diana Jarrett is Best-of-the-Best in Writers Competition

Southern/Mid-America Jewelry News columnist earns national acclaim – again

(NEW YORK) - Popular gem industry writer/author Diana Jarrett accepted an award from the American Federation of Mineralogical Societies for their Editors, Writers, Poets & Illustrators competition, reports the New York Mine...

Readmore

Holojem wins first prize at JCK Think Tank

16 DAYS AGO
Holojem wins first prize at JCK Think Tank

Jewelers Mutual, Excelion Partners team up for 3D projection aimed at creating customized jewelry store experiences

(NEENAH, Wis.) - Holojem™, a Jewelers Mutual Insurance Company partnership with Excelion Partners, won first prize at JCK Las Vegas’ Think Tank on Sunday, June 5.

Think Tank, an event hel...

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JBT’s Red Book available in new easy to use format

1 DAY AGO
JBT’s Red Book available in new easy to use format

As technology evolves so does the well-known traditional Jewelers Board of Trade Red Book. Initially the Red Book was just that - a printed reference book with a red cover. Next came the CD. Now JBT is pleased to announce that future copies of the quarterly Red Book on CD will be distributed on a fl...

Readmore

Hoover & Strong introduces white label diamond auction services

9 DAYS AGO
Hoover & Strong introduces white label diamond auction services

Hoover & Strong has announced a new white label auction service called myAuction™. This is an innovative service offered to jewelry retailers nationwide, allowing them to offer their own online auction service where their customers can sell their jewelry items to industry qualified buyers. The s...

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Sterling Reputation trademarks “Silver... The New Gold™”

(SUNRISE, Fla.) - What do you do when gold rises to $1,000 an ounce but you sell silver? The smart jewelry manufacturer selling silver tries to find a way to promote their merchandise. Sterling Reputation, located in Sunrise, Florida did just that with a new marketing campaign directed at jewelry stores. Sterling Reputation's new tagline, "Silver...The New GoldTM", is being used in all their advertisements and marketing pieces.

The campaign is not to discredit the value of gold, but to remind consumers that silver is a great metal that can produce beautiful jewelry. Steve Berkowitz, owner of Sterling Reputation stated, "We wanted to let our stores know that we offer a high quality product that customers will want to wear."

The cost of gold rose to over $1,000 an ounce in early 2008 and published reports stated that the economy was forcing customers to cut back on discretionary spending. Sterling Reputation started to make customer service calls to accounts to find out how their businesses were doing. "We were hearing from our customers that sales have been down in their stores in regards to gold and higher ticket items, but that our jewelry was still selling. We found that our stores were still looking for high quality jewelry that wasn't expensive and we had the right product," said Berkowitz.

Feeling that this was something that they could benefit from, the phrase, "Silver... The New GoldTM" was born. "We also wanted to change the perception in retailer's minds about silver, and it should be offered to customers as an option while shopping," he added.

Because Sterling Reputation prides itself in offering sterling silver jewelry with a rhodium finish, the collection has become a great alternative for stores that would like to complement their showcases with an affordable line. Sterling Reputation hopes to continue on this trend with a recently launched 2009 supplement offering 50 new styles.

Sterling Reputation is a truly unique jewelry company specializing in fine .925 sterling silver with a rhodium finish that resembles platinum and virtually eliminates tarnishing. To learn more about Sterling Reputation, please visit the company website at www.sterlingreputation.com or call (954) 578-1880.


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