Producing the officially licensed UF logo and Gator Jewelry Collection - SwampGoldTM - has been a labor of love for Gator alumnus, Bernard Reller. But the boost in sales that comes with the Gator's National Championship is not lost on him either. "What started as a fun sideline to my Nautical and Treasure Jewelry has turned into a major revenue source in recent years!" commented a beaming Bernard. "We even produce award jewelry for UF's Athletic Association!"
Enameled in the orange and blue of the Florida Gators, RellerGold's sterling silver "Spirit BeadsTM"
retail for $45 each. The beads are compatible with all popular bead bracelet systems.
A surprise bonus came when Reller was asked by some local jewelers to produce a collection of UF logo bracelet beads. The instant success of his Gator "Spirit BeadsTM" pointed to a need for souvenir collections targeting special interests of bead collectors. This new direction has led to a line that now includes over a thousand beads in Nautical, SeaLife and Nature themes produced in sterling, 14K and fused glass - "all made in the USA," Reller hastens to add.