08292015Sat
Last updateWed, 26 Aug 2015 10pm
Veteran rep Carolyn Woltz Lennon retires

Veteran rep Carolyn Woltz Lennon retires

After 30+ years on the road covering North Carolin...

Shinola brings back American-built watches

Shinola brings back American-built watches

Business leaders that turn adversity into opportun...

Cargo Hold launches new line of classic, colorful bracelets

Cargo Hold launches new line of classic, colorful bracelets

(CHARLESTON, S.C.) - CARGO™ Enamel is the latest co...

Endless Jewelry strengthens senior management and secures investment

Endless Jewelry strengthens senior management and secures investment

“We proudly announce that we are strengthening the...

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Harmon Group’s 3 steps to handle negative comments on social media

Harmon Group’s 3 steps to handle negative comments on social media

Social media platforms have created a unique public forum for consumers to quickly spread their opinions and experiences with brands across the web for other consumers to read. And while social media can serve as a great tool to build brand loyalty a...

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Industry Events

Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

August 2015 Edition Filled With New Resources, New Initiatives, Fun Networking Events

(ATLANTA) - The Atlanta Jewelry Show capped off its 65 th Anniversary year with fresh finds, new initiatives, educational and networking events and a festive finale tha...

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On The Move

Wholesale Moissanite expands its network of partners

(RALEIGH, N.C.) - Wholesale Moissanite, located in Research Triangle Park (RTP) in North Carolina, is an international wholesale-to-retail authorized distributor for Charles & Colvard created Moissanite. Wholesale Moissanite has been and continues...

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What's New

Retail consulting services for events now available from SimplexDiam

With more than 30 years experience providing jewelers with unique and exceptionally priced inventory along with premium service, SimplexDiam is proud to announce its new consulting services to help jewelers maximize their assets.

SimplexDiam can now h...

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Featured Articles

United Precious Metals Refining – steady growth since 1988

United Precious Metals Refining – steady growth since 1988

Established in 1988, United Precious Metals Refining (United) was founded by previous employees of the former P.M. Refining Co. in Buffalo, NY. A team of well experienced management, sales, office, assaying, refining, melting and fabrication personne...

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Latest News

Harmon Group’s 3 steps to handle negative comments on social media

2 DAYS AGO
Harmon Group’s 3 steps to handle negative comments on social media

Social media platforms have created a unique public forum for consumers to quickly spread their opinions and experiences with brands across the web for other consumers to read. And while social media can serve as a great tool to build brand loyalty and to foster customer relationships, it can also s...

Readmore

How jetsetting thieves who stole over $3M in diamonds, jewelry were caught

2 DAYS AGO
How jetsetting thieves who stole over $3M in diamonds, jewelry were caught

When Portland, Oregon police department Det. Eric McDaniel and Sgt. Brian Hughes began to interrogate a thief who had robbed a local jeweler, they had no idea they were about to learn that the con man would lead them to a nationwide crime spree masquerading as a shopping spree.

A pair of diamonds wor...

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Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

10 DAYS AGO
Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

August 2015 Edition Filled With New Resources, New Initiatives, Fun Networking Events

(ATLANTA) - The Atlanta Jewelry Show capped off its 65 th Anniversary year with fresh finds, new initiatives, educational and networking events and a festive finale that truly celebrated the Association’s 65 years. Fro...

Readmore

24 Karat Club Southeastern U.S. holds 41st annual Banquet

17 DAYS AGO
24 Karat Club Southeastern U.S. holds 41st annual Banquet

 

Mary Hayes, Hayes Jewelry in Mobile, AL named 2015 Jeweler of the Year

(ATLANTA) - The 24 Karat Club Southeastern United States (SEUS) hosted its 41st annual black-tie Banquet at the Atlanta Country Club on August 8th. The elite event was well attended with approximately 200 leaders of the jewelry in...

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Veteran rep Carolyn Woltz Lennon retires

27 DAYS AGO
Veteran rep Carolyn Woltz Lennon retires

After 30+ years on the road covering North Carolina, South Carolina and part of Virginia, sales representative Carolyn Woltz Lennon has announced her retirement. Carolyn began her career in 1983 with CMI Jewelry Wholesale in Raleigh, NC. She went on to represent Minneapolis, MN-based Jewelmont then ...

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Wholesale Moissanite expands its network of partners

28 DAYS AGO

(RALEIGH, N.C.) - Wholesale Moissanite, located in Research Triangle Park (RTP) in North Carolina, is an international wholesale-to-retail authorized distributor for Charles & Colvard created Moissanite. Wholesale Moissanite has been and continues to be a leading distributor for Charles & Col...

Readmore

Retail consulting services for events now available from SimplexDiam

3 DAYS AGO

With more than 30 years experience providing jewelers with unique and exceptionally priced inventory along with premium service, SimplexDiam is proud to announce its new consulting services to help jewelers maximize their assets.

SimplexDiam can now help convert your assets into the maximum amount of...

Readmore

Hoover & Strong introduces Guaranteed Recycled Diamonds in their Harmony Diamond Auctions

3 DAYS AGO
Hoover & Strong introduces Guaranteed Recycled Diamonds in their Harmony Diamond Auctions

Hoover & Strong has announced they are now offering guaranteed recycled diamonds in their online Harmony Diamond Auctions.

Virginia based eco-friendly refiner Hoover and Strong is an avid supporter of the “green” movement and feels it is their social, environmental and moral obligation to produce...

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Sales Growth Expert: Open your eyes wide - PLEASE - and sell me Add-Ons

Plus how to sell Add-Ons

Do not miss the opportunities to make money on products and services that enhance my use of the things I buy from you. Items and services that make your products and service serve me better and solve my problems, needs and wants.


Saturday afternoon, about a half hour before a Penn State football game I wanted to watch, my wife Jan comes home from shopping and tells me, "I have a flat tire on the front of my car." Having been married to her for over 42 years, I know what she did not say was what I needed to do. Go get it fixed.


So out to the garage I went, found my small electric pump and put enough air in the tire to get it across the street to the Firestone store. By the way, a business I do not like to frequent. I like to buy from mom and pop businesses, but sometimes I am like most others and spend my money where it is most convenient. In this case, right across the street from my home. They informed me it would be 2 hours or so and asked if I was going to wait. I told them I would leave the car and they said they would call me when it was ready.


Four hours later and about fifteen minutes before they closed I called them, asked if my tire was fixed and they said, "Oh, yes. We forgot to call you." "No kidding," I replied and sarcastically added, "Great service."

I quickly walked over, paid them for the work and drove off. Because of the configuration of the roads around the shopping center in our neighborhood it is much easier and faster to drive back to my house by going out the far end of the shopping center. As I turned to enter the highway, I noticed the state police had a road block set up stopping every vehicle. My savings of time for going out the far end of the parking lot was now gone and I waited my turn to be addressed by the police officer, with my license and registration in hand.

I pulled up and rolled down my window. He asked to see my license and registration while informing me this was a routine block and told me to stay in my car and he would be right back. Upon his return he said, "Mr. Janet everything seems to be in order except do you know your state inspection was due last month?"

Now, it was my fault I did not have the inspection done, but I quickly turned the blame to Firestone. After all my car was in their service bay for over four hours. Why didn't they look and see that I needed the car inspected? I mean that is their business to sell me all they can. To sell me add-on service and products. Inspecting cars is one way they make a ton of money. As the officer handed me my ticket I saw I was fined $25 plus $121 court cost. A total of $146.

I now was not only blaming Firestone, I was and still am a very angry ex-customer. From now on, as far as auto service is concerned, I will not take advantage of the convenience of Firestone being right across the street.

When we used to pump gas in front of our tire business we would always check the customers oil and while under the hood we checked for cracked belts, oil leaks, the need for a new air cleaner, etc. We even got down and checked under their vehicles for leaks and checked their tail pipes and mufflers and tire wear. We made lots of loyal customers and many, many add-on sales.

Are your eyes wide open looking for the problems, needs and wants you can solve for your customers? Are your eyes wide open looking for opportunities to make sales and profits and gain and retain customers?

How to sell add-ons
Aggressive Action # 29

from "How to Take Customers Away from your Competition" by Bob Janet
Most products have related items you can sell along with them that make you extra profits. They are called add-ons because salespeople try to sell them after the products are sold. Most salespeople fail to sell add-ons because it is very difficult to sell the related items after you have closed the sale. The customer is no longer in the mind-set to continue buying. You will sell more add-on items if you stop thinking of them as add-ons after the sale. It is much easier to sell related items during the sale than to get the customer to spend more money after they have purchased the main item.

Closing Technique #16 of 23
Add-On/Related Items Close

from "How to Take Customers Away from your Competition" by Bob Janet
The Add-On Selling Close is started at the very beginning of the sale and used throughout the sale. The prospect comes to see you, or you go to see him/her, and the first thing you do is pull out a sales order sheet and write the date on it. Every time you talk about your product/service and you have an add-on item or service to sell with it, you write it down along with the product/service you are selling.


Bob Janet - Sales consultant/trainer, speaker, author of "Join The Profit Club" combines 40 plus years as owner/operator of professional, retail, manufacturing and service businesses with his unique teaching and storytelling ability to motivate, educate and inspire business professionals of all levels and all industries for increased sales & profits. Contact Bob at 800-286-1203, or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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