07302016Sat
Last updateTue, 26 Jul 2016 9pm
Ron Rosen Jewelry’s Love Life collection: Unlike any you’ve seen

Ron Rosen Jewelry’s Love Life collection: Unlike any you’ve seen

‘Luxuriously affordable’ line draws rave reviews a...

ASHI launches Fine Jewelry catalog

ASHI launches Fine Jewelry catalog

ASHI is pleased to announce the release of its new...

Retailer Roundtable:  At mid-year, how has 2016 been so far and what’s ahead?

Retailer Roundtable: At mid-year, how has 2016 been so far and what’s ahead?

At mid-year, how has 2016 been so far and what’s a...

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ISG Global Network introduces Gemology Lab

ISG Global Network introduces Gemology Lab

The ISG Global Network (ISG) is pleased to introduce the ISG Gemology Lab, the latest addition to ISG’s network of gemological and appraisal services. The purpose of the ISG Gemology Lab is to provide world-class gemological services for the identifi...

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Industry Events

Industry notables join panel at GIA’s New York Jewelry Career Fair

Industry notables join panel at GIA’s New York Jewelry Career Fair

Gem and jewelry’s largest recruiting event will take place July 25 at the Javits Center

(NEW YORK) - Prominent personalities from the gem and jewelry industry will join GIA at the Jacob Javits Center in New York for the Institute’s annual Jewelry Care...

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On The Move

Southern Gates® appoints reps for TOLA region

(CHARLESTON, S.C.) - The Southern Gates® Collection is pleased to announce the addition of two new representatives to their growing sales team. Robert and Dana Douglas join The Cargo Hold in the TOLA region, bringing the best-selling Southern Gates® C...

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What's New

MJSA launches new Designer Collaborative

MJSA launches new Designer Collaborative

Appoints Andrea Hill as Designer Advocate

MJSA, the U.S. trade association dedicated to professional excellence in jewelry making & design, has announced plans to launch the MJSA Designer Collaborative, a community through which jewelry designers ...

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Featured Articles

Eager to grow, eager to please, Costar Imports realizing goal of going national

Eager to grow, eager to please, Costar Imports realizing goal of going national

With expansions to the San Francisco Bay Area and Thailand, Costar Imports has come a long way since Ram Kedia opened up shop in New Orleans back in 1988.

Costar began as a diamond wholesaler supplying independent retail jewelers in the Southeastern U...

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Latest News

ISG Global Network introduces Gemology Lab

3 DAYS AGO
ISG Global Network introduces Gemology Lab

The ISG Global Network (ISG) is pleased to introduce the ISG Gemology Lab, the latest addition to ISG’s network of gemological and appraisal services. The purpose of the ISG Gemology Lab is to provide world-class gemological services for the identification of natural and created gemstones, and their...

Readmore

AGS Laboratories Certificates for the ASHI I DO Collection

3 DAYS AGO
AGS Laboratories Certificates for the ASHI I DO Collection

Give your customers another reason to buy a beautiful bridal engagement ring from the ASHI I DO Collection, knowing that the diamond was graded by a respected independent gemological laboratory.  ASHI, in association with the American Gem Society Laboratories (AGSL), now offers a detailed Diamond Gr...

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Industry notables join panel at GIA’s New York Jewelry Career Fair

23 DAYS AGO
Industry notables join panel at GIA’s New York Jewelry Career Fair

Gem and jewelry’s largest recruiting event will take place July 25 at the Javits Center

(NEW YORK) - Prominent personalities from the gem and jewelry industry will join GIA at the Jacob Javits Center in New York for the Institute’s annual Jewelry Career Fair on July 25. The not-to-miss opening panel ...

Readmore

4th annual Rings of Strength Tour: Walking, running, biking and yoga to support Jewelers for Children

29 DAYS AGO
4th annual Rings of Strength Tour: Walking, running, biking and yoga to support Jewelers for Children

(NEW YORK) - Jewelers for Children held the 4th annual Rings of Strength Tour on Thursday, June 2, at Mandalay Bay Resort and Casino in Las Vegas. More than 160 participants assembled at 5:30 a.m. to either walk or run 5K, or bike one of two courses, a leisurely 15K route or a challenging 50K route. ...

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Southern Gates® appoints reps for TOLA region

3 DAYS AGO

(CHARLESTON, S.C.) - The Southern Gates® Collection is pleased to announce the addition of two new representatives to their growing sales team. Robert and Dana Douglas join The Cargo Hold in the TOLA region, bringing the best-selling Southern Gates® Collection to independent jewelry stores in Texas, ...

Readmore

Eaton Hudson launches new Jewelry Advisory Division

9 DAYS AGO
Eaton Hudson launches new Jewelry Advisory Division

Led by former Silverman Consultants’ team and focused on exit strategies and asset disposition

(ALPHARETTA, Ga. & TORONTO) - Eaton Hudson has announced the formation of a new division, Eaton Hudson Jewelry Advisors. Based in Charleston, SC, the division, led by the former Silverman Consultants tea...

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MJSA launches new Designer Collaborative

3 DAYS AGO
MJSA launches new Designer Collaborative

Appoints Andrea Hill as Designer Advocate

MJSA, the U.S. trade association dedicated to professional excellence in jewelry making & design, has announced plans to launch the MJSA Designer Collaborative, a community through which jewelry designers can share ideas, discover inspiration, and find th...

Readmore

Thorsten Jewelry introduces tungsten bands with precious metal inlays

3 DAYS AGO
Thorsten Jewelry introduces tungsten bands with precious metal inlays

(LONG BEACH, Calif.) - Thorsten Jewelry, a leading manufacturer of alternative metal wedding bands for men and women, is proud to launch their tungsten and precious metal inlaid wedding bands.  Tungsten rings with precious metal inlays offer the retail jeweler an opportunity to sell an alternative me...

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I Love My Job! Forget the soup - I want romance

Wow, 2008 is a year I would rather forget. Besides buying/paying customers, the year seemed to be missing something. Something was just not right and I could not put my finger on it. As I closed up the shop Christmas Eve, for a much needed break, I came home with the intent of NOT thinking about work, jewelry, or the industry. To distract myself I decided to spend my time updating my bedroom.

As we began to dismantle the room so that we could reach the walls for new paint, our challenge was not the bed but a cedar chest that has stood at the foot of our bed since our first Christmas together some 23 years ago. As my son and husband carried the chest from one room to the next my husband grunted, "What is in this thing?" I replied, "Us." Interested he opened the lid and found boxes of letters among other things. As he randomly pulled out a letter and began to read it, we both turned bright red and got a giggle out of the profession of true love that I had written to him 20 years ago.

Needless to say the rest of the day was spent flipping through little notes, cards and long letters. It was delightful walking back into a time when our biggest problem was not seeing each other for 5 whole hours. It was embarrassing to read how you would just die if you could not get a kiss soon. It was refreshing to read about emotions and feelings so freely and privately expressed.

As our now grown children came and went through the kitchen that day, it was my son that figured out that the more worn letters were the most "juicy" letters. Obviously, they were the best as they had been carried the longest and read the most. He also noted that reading Mom's letters were not much different than reading his sister's. My daughter read a few and in so many words had to admit that maybe I, kind of, sort of, did know how she felt when it came to her boyfriends or a lack thereof.

As I rolled colors of paint on the walls, I began to reflect on the event and I came to realize that this generation will never have that. They will never discover a hidden note in the pocket of their jeans that says, "I love you because..." They will never sit in the kitchen sipping coffee and giggle over a box of long forgotten love letters. They will never open up their day-planner and find a note that says, "Have a great day, then meet me at home for dinner and ..." Today, everything is electronic - e-mail, instant messenger, and 5, 10, or even 20 years from now will be lost, obsolete - never to be read again.

I must confess that as I painted the walls seemed to get bigger and my mind did wander back to the industry. I thought about my most recent diamond buying customers and how such an awesome, sacred, loving experience has been reduced to a conversation of alphabet soup. Potential brides send the hopeful groom in with demands - "1 carat or better." Expectant grooms are reduced to feeling cheap and overwhelmed by the science and grading system of diamonds. I reflected on the volume of paperwork, the dangers of undisclosed treatments, insurance and certificates and became discouraged and angry. How could we as an industry make something so natural and beautiful so difficult?

With this question in mind, and a well rested body (acquired from my now beautiful bedroom), I marched off to the office. I had accepted the fact that I was old fashioned and crazy, so there was no second guessing my plan. I missed the surprise of a letter in the mailbox. I missed the feeling of being impressed that someone ACTUALLY took the time to gather the paper or pencil, write the letter, place it in an envelope, address the envelope, buy a stamp and send it off. What an ordeal it was, but it was so worth it. I miss the romance of being surprised by the expression of his heart. It made me feel special. It is what separated me from all the other ladies in my husband's life.

This year we have one mission - put the romance back into life. Alphabet soup will be the LAST thing I mention in my sales pitch on diamonds. I want to hear about her, his love for her and their dreams. I will sell diamonds - not papers. I want to celebrate love - not the fact that getting the ring is one more thing he can scratch off of his list. I want to go back to a time when the real question was, "Will you marry me?" not, "Do you like the ring and will you accept it?" I will encourage my hopeful grooms to express their heart through words they took the time to think of - not read off of an e-card. I will assist in this adventure by not only helping them find the right diamond, but by giving to them a few blank cards. I will encourage them to write by reminding them that spelling and grammar never count against them when they simply take the time to LOVE someone.

Tammy L. Williams, Graduate Gemologist of GIA, also prizes her membership in AGTA. She is President of J D Jewelers, a salon private jewelry business located in Suwanee, Georgia and the Southeastern Rep for Global Diamonds. Tammy is very active as a speaker and authority on Gemstones and Diamonds. Whether in her laboratory at J D Jewelers, on the lecture circuit or writing about her experiences in business, her love and passion for gemstones becomes contagious. If you'd like to contact Tammy, please e-mail her at This email address is being protected from spambots. You need JavaScript enabled to view it..


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