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Last updateWed, 18 Oct 2017 12am
Overnight explains how to say, “Yes!” to every sale

Overnight explains how to say, “Yes!” to every sale

Releases 2 new catalogs  

Being a jewelry retailer h...

Reason to Hope: Jewelry industry steps up to help natural disaster victims

Reason to Hope: Jewelry industry steps up to help natural disaster victims

It’s so easy to get sucked into choosing a side. T...

Remembering Janel Russell, creator of Mother and Child Jewelry

Remembering Janel Russell, creator of Mother and Child Jewelry

Motherhood defined much of Janel Russell’s life, b...

Sandy Jones jewelry career comes full circle

Sandy Jones jewelry career comes full circle

They say never burn a bridge you may need to cross...

Other News

The psychology of the allure of gold

The psychology of the allure of gold

When you think of the color gold, images of grandeur and extravagance are likely to come to mind.

For millennia, the metal has adorned crowns and hilts of swords. It has been used to enhance paintings and ornaments to increase their value.

In some cult...

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Industry Events

Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

Conference to be held November 10 & 11, 2017 at CUNY Graduate Center, New York City

Initiatives in Art & Culture (IAC), an organization committed to educating diverse audiences in the fine, decorative, and visual arts, has announced their 19th...

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On The Move

Paul Machiels, owner of Charms Plus, to retire 37-year industry veteran seeking to sell wholesale business

Paul Machiels, owner of Charms Plus, to retire 37-year industry veteran seeking to sell wholesale business

Paul Machiels, who has spent the last 37 years selling jewelry, chains, and charms to retail stores, has announced his retirement. His announcement coincides with his intention to sell JKM Enterprises, parent company of Charms Plus, to interested buy...

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What's New

Merit Diamond introduces MFIT®

Merit Diamond introduces MFIT®

Innovative men’s wedding bands designed with maximum comfort in mind

Merit® Diamond, manufacturers of the popular, luxurious diamond fashion line Sirena®, has developed and tested their supremely comfortable men’s MFIT® wedding band line over the past...

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Featured Articles

Alamea Hawaii’s appeal washes deep into America with elegance & beauty of the sea

Alamea Hawaii’s appeal washes deep into America with elegance & beauty of the sea

One doesn’t have to live in paradise to appreciate and crave a piece of it. With this in mind, Alamea Hawaii brings the beauty of Hawaii and beyond to inner America with elegant and fashionable designs for jewelers and retailers, inspired by the most...

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Latest News

The psychology of the allure of gold

5 DAYS AGO
The psychology of the allure of gold

When you think of the color gold, images of grandeur and extravagance are likely to come to mind.

For millennia, the metal has adorned crowns and hilts of swords. It has been used to enhance paintings and ornaments to increase their value.

In some cultures, gold is a predominant feature of festivals a...

Readmore

Scientists believe cosmic collision reveals origins of gold

5 DAYS AGO
Scientists believe cosmic collision reveals origins of gold

WASHINGTON (AP) — It was a faint signal, but it told of one of the most violent acts in the universe, and it would soon reveal secrets of the cosmos, including how gold was created.

Astronomers around the world reacted to the signal quickly, focusing telescopes located on every continent and even in ...

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Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

5 DAYS AGO
Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

Conference to be held November 10 & 11, 2017 at CUNY Graduate Center, New York City

Initiatives in Art & Culture (IAC), an organization committed to educating diverse audiences in the fine, decorative, and visual arts, has announced their 19th Annual Fashion + Design Conference will be held N...

Readmore

Andie Weinman sparkles in the City of Gold

12 DAYS AGO
Andie Weinman sparkles in the City of Gold

Preferred Jewelers International CEO shares info on PJI and successful American retail strategies in Dubai

The City of Gold was the international backdrop for the Gemological Science International (GSI) presentation on ‘The Successful American Retail Strategies’ during DMCC Dubai on September 12, 201...

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Paul Machiels, owner of Charms Plus, to retire 37-year industry veteran seeking to sell wholesale business

22 DAYS AGO
Paul Machiels, owner of Charms Plus, to retire 37-year industry veteran seeking to sell wholesale business

Paul Machiels, who has spent the last 37 years selling jewelry, chains, and charms to retail stores, has announced his retirement. His announcement coincides with his intention to sell JKM Enterprises, parent company of Charms Plus, to interested buyers. His book of business continues to be lucrativ...

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Patrick Retzer joins the Color Merchants/Brevani family as V.P. of Sales

26 DAYS AGO
Patrick Retzer joins the Color Merchants/Brevani family as V.P. of Sales

(NEW YORK) - Brevani, the branded division of Color Merchants Inc. has announced they’ll be bringing on industry veteran Patrick Retzer to head up their sales division and oversee the brands direction.

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Merit Diamond introduces MFIT®

5 DAYS AGO
Merit Diamond introduces MFIT®

Innovative men’s wedding bands designed with maximum comfort in mind

Merit® Diamond, manufacturers of the popular, luxurious diamond fashion line Sirena®, has developed and tested their supremely comfortable men’s MFIT® wedding band line over the past 5 years. The patented brand provides men with “no...

Readmore

GN Diamond offering free Gemprint on all diamonds

12 DAYS AGO
GN Diamond offering free Gemprint on all diamonds

GN Diamond listens to the common pain points experienced by jewelers on a daily basis. Internet shopping is one of the biggest obstacles expressed by the brick and mortar store. By offering added value and annual savings through Gemprint, jewelers are now armed with a point of distinction against th...

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Furry friends on the job: Loki - Kingsbury Designs & Repairs, Clinton, Mississippi

5 DAYS AGO
Furry friends on the job: Loki - Kingsbury Designs & Repairs, Clinton, Mississippi

 

This is Loki. Loki works for David at Kingsbury Designs & Repairs in Clinton, Mississippi. David says Loki was named after the evil brother of Thor, but his customers love him anyway.

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Furry friends on the job: Larry at Douglas Jeweler in Hartford, Wisconsin

12 DAYS AGO
Furry friends on the job: Larry at Douglas Jeweler in Hartford, Wisconsin

Say hello to Larry, the mini golden doodle. Larry loves going to work with his “dad” and “grandpa” at Douglas Jeweler in Hartford, Wisconsin. Larry likes wearing his finest clothes to work and always greets everyone with a tail wag and kisses!

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The Marketing Minute: Trend Spotting

5 DAYS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

12 DAYS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

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I Love My Job! Forget the soup - I want romance

Wow, 2008 is a year I would rather forget. Besides buying/paying customers, the year seemed to be missing something. Something was just not right and I could not put my finger on it. As I closed up the shop Christmas Eve, for a much needed break, I came home with the intent of NOT thinking about work, jewelry, or the industry. To distract myself I decided to spend my time updating my bedroom.

As we began to dismantle the room so that we could reach the walls for new paint, our challenge was not the bed but a cedar chest that has stood at the foot of our bed since our first Christmas together some 23 years ago. As my son and husband carried the chest from one room to the next my husband grunted, "What is in this thing?" I replied, "Us." Interested he opened the lid and found boxes of letters among other things. As he randomly pulled out a letter and began to read it, we both turned bright red and got a giggle out of the profession of true love that I had written to him 20 years ago.

Needless to say the rest of the day was spent flipping through little notes, cards and long letters. It was delightful walking back into a time when our biggest problem was not seeing each other for 5 whole hours. It was embarrassing to read how you would just die if you could not get a kiss soon. It was refreshing to read about emotions and feelings so freely and privately expressed.

As our now grown children came and went through the kitchen that day, it was my son that figured out that the more worn letters were the most "juicy" letters. Obviously, they were the best as they had been carried the longest and read the most. He also noted that reading Mom's letters were not much different than reading his sister's. My daughter read a few and in so many words had to admit that maybe I, kind of, sort of, did know how she felt when it came to her boyfriends or a lack thereof.

As I rolled colors of paint on the walls, I began to reflect on the event and I came to realize that this generation will never have that. They will never discover a hidden note in the pocket of their jeans that says, "I love you because..." They will never sit in the kitchen sipping coffee and giggle over a box of long forgotten love letters. They will never open up their day-planner and find a note that says, "Have a great day, then meet me at home for dinner and ..." Today, everything is electronic - e-mail, instant messenger, and 5, 10, or even 20 years from now will be lost, obsolete - never to be read again.

I must confess that as I painted the walls seemed to get bigger and my mind did wander back to the industry. I thought about my most recent diamond buying customers and how such an awesome, sacred, loving experience has been reduced to a conversation of alphabet soup. Potential brides send the hopeful groom in with demands - "1 carat or better." Expectant grooms are reduced to feeling cheap and overwhelmed by the science and grading system of diamonds. I reflected on the volume of paperwork, the dangers of undisclosed treatments, insurance and certificates and became discouraged and angry. How could we as an industry make something so natural and beautiful so difficult?

With this question in mind, and a well rested body (acquired from my now beautiful bedroom), I marched off to the office. I had accepted the fact that I was old fashioned and crazy, so there was no second guessing my plan. I missed the surprise of a letter in the mailbox. I missed the feeling of being impressed that someone ACTUALLY took the time to gather the paper or pencil, write the letter, place it in an envelope, address the envelope, buy a stamp and send it off. What an ordeal it was, but it was so worth it. I miss the romance of being surprised by the expression of his heart. It made me feel special. It is what separated me from all the other ladies in my husband's life.

This year we have one mission - put the romance back into life. Alphabet soup will be the LAST thing I mention in my sales pitch on diamonds. I want to hear about her, his love for her and their dreams. I will sell diamonds - not papers. I want to celebrate love - not the fact that getting the ring is one more thing he can scratch off of his list. I want to go back to a time when the real question was, "Will you marry me?" not, "Do you like the ring and will you accept it?" I will encourage my hopeful grooms to express their heart through words they took the time to think of - not read off of an e-card. I will assist in this adventure by not only helping them find the right diamond, but by giving to them a few blank cards. I will encourage them to write by reminding them that spelling and grammar never count against them when they simply take the time to LOVE someone.

Tammy L. Williams, Graduate Gemologist of GIA, also prizes her membership in AGTA. She is President of J D Jewelers, a salon private jewelry business located in Suwanee, Georgia and the Southeastern Rep for Global Diamonds. Tammy is very active as a speaker and authority on Gemstones and Diamonds. Whether in her laboratory at J D Jewelers, on the lecture circuit or writing about her experiences in business, her love and passion for gemstones becomes contagious. If you'd like to contact Tammy, please e-mail her at This email address is being protected from spambots. You need JavaScript enabled to view it..


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