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Ellis Jewelers Tim Hiatt credits retail success to his genes

Ellis Jewelers Tim Hiatt credits retail success to his genes

They say you can escape your past but not your gen...

Masters of Marketing - A century of sparkling insight (Part 1)

Masters of Marketing - A century of sparkling insight (Part 1)

Schnack’s Fine Jewelry, Alexandria, LA     

There is ...

Retailer Roundtable: What jewelry trends are you seeing leading up to Vegas?

Retailer Roundtable: What jewelry trends are you seeing leading up to Vegas?

Q: What jewelry trends are you seeing leading up to...

Georgia Jewelers Association announces scholarship winners

Georgia Jewelers Association announces scholarship winners

For the sixth year, Georgia Jewelers Association (...

Other News

De Beers sends mining ship to explore Namibian coast

De Beers sends mining ship to explore Namibian coast

The $157 million vessel can accommodate a crew of 80 and has a helicopter deck suitable for Sikorsky S61s.

De Beers, the world's No.1 diamond miner by value, unveiled last Thursday the world's largest diamond exploration vessel, which will search for ...

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Industry Events

Charles Stanley and Yancy Weinrich honored at Jewelers for Children Facets of Hope

Charles Stanley and Yancy Weinrich honored at Jewelers for Children Facets of Hope

(NEW YORK) - Jewelers for Children (JFC) held the 19th edition of the Facets of Hope event on June 7, in Las Vegas at the Mandalay Bay Resort and Casino. The charity announced that $2.2 million had been raised to support their charity partners in the ...

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On The Move

JA announces 2018 GEM Award for Lifetime Achievement recipient

JA announces 2018 GEM Award for Lifetime Achievement recipient

Sally Morrison of Gemfields to receive the prestigious award

(NEW YORK) - Jewelers of America (JA) and the GEM Awards Committee have announced that Sally Morrison, Director of Sales and Marketing, Americas, of Gemfields, will receive the GEM Award for ...

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What's New

Rembrandt Charms introduces Bridal Party Program

Rembrandt Charms introduces Bridal Party Program

(WILLIAMSVILLE, N.Y.) - Rembrandt Charms Bridal Party Expansion Program creates an omni-channel experience for the bridal shopper, and cultivates new and repeat business for the retail jeweler. The Program is a low-cost investment of $170 and can gene...

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Featured Articles

With more growth in the works, LaserStar celebrates 60 years of an evolving, dynamic business

With more growth in the works, LaserStar celebrates 60 years of an evolving, dynamic business

LaserStar Technologies is celebrating 60 years in business the perfect way: The leading manufacturer of jewelry laser systems is doubling the size of its facility in Orlando, FL, putting its Southern operations on par with its flagship facility in Pr...

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Latest News

De Beers sends mining ship to explore Namibian coast

2 DAYS AGO
De Beers sends mining ship to explore Namibian coast

The $157 million vessel can accommodate a crew of 80 and has a helicopter deck suitable for Sikorsky S61s.

De Beers, the world's No.1 diamond miner by value, unveiled last Thursday the world's largest diamond exploration vessel, which will search for the coveted stones on the seabed off the coast of ...

Readmore

Are American malls dead?

2 DAYS AGO
Are American malls dead?

With All the Bankruptcies and Closings, How Will the Mall Survive?

My first retail job in 1983 was at a RadioShack store in a small Indiana town. We had no POS system or any other technology to help us outside of the calculator we used to add up the numbers on the invoices. Our best-selling item was ...

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Charles Stanley and Yancy Weinrich honored at Jewelers for Children Facets of Hope

2 DAYS AGO
Charles Stanley and Yancy Weinrich honored at Jewelers for Children Facets of Hope

(NEW YORK) - Jewelers for Children (JFC) held the 19th edition of the Facets of Hope event on June 7, in Las Vegas at the Mandalay Bay Resort and Casino. The charity announced that $2.2 million had been raised to support their charity partners in the year ahead bringing the cumulative total since 199...

Readmore

Registration open for GIA’s New York Jewelry Career Fair

2 DAYS AGO
Registration open for GIA’s New York Jewelry Career Fair

Industry’s largest recruiting event returns to the Javits Center July 24

(NEW YORK) - Recruiters and aspiring job seekers can now register online for GIA’s Jewelry Career Fair to be held in New York on Monday, July 24. The leading gem and jewelry industry recruiting event will feature one-on-one caree...

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JA announces 2018 GEM Award for Lifetime Achievement recipient

9 DAYS AGO
JA announces 2018 GEM Award for Lifetime Achievement recipient

Sally Morrison of Gemfields to receive the prestigious award

(NEW YORK) - Jewelers of America (JA) and the GEM Awards Committee have announced that Sally Morrison, Director of Sales and Marketing, Americas, of Gemfields, will receive the GEM Award for Lifetime Achievement at the 16th annual GEM Awards...

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Georgia Jewelers Association announces scholarship winners

24 DAYS AGO
Georgia Jewelers Association announces scholarship winners

For the sixth year, Georgia Jewelers Association (GJA) has awarded scholarships to member stores and their employees. Scholarship chair, Jan Fergerson of Ford, Gittings and Kane in Rome, Georgia, announced the winners at the annual GJA Convention held at the Marriott Grand National Resort in Opelika...

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Rembrandt Charms introduces Bridal Party Program

9 DAYS AGO
Rembrandt Charms introduces Bridal Party Program

(WILLIAMSVILLE, N.Y.) - Rembrandt Charms Bridal Party Expansion Program creates an omni-channel experience for the bridal shopper, and cultivates new and repeat business for the retail jeweler. The Program is a low-cost investment of $170 and can generate over $1,500 in sales from one wedding party. ...

Readmore

Jayden Star celebrates 10-year anniversary with new product roll-out

22 DAYS AGO
Jayden Star celebrates 10-year anniversary with new product roll-out

(NEW YORK) - Celebrating with style, Jayden Star marks it’s 10-year anniversary with the biggest new product roll-out in company history during the JCK Las Vegas 2017 show. “With wholesale price points from $3 to $300, it’s hard to go wrong,” says Patrick Retzer, VP of Sales for Jayden Star. “All our...

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Furry Friends: Buffy the Shitzu

2 DAYS AGO
Furry Friends: Buffy the Shitzu

Buffy the shitzu recently celebrated her 10-year anniversary at Carl’s Fine Jewelry in Covington, LA. She’s quite stylish and the customers just love her.

Do you have a furry friend that helps out in your store? Tell us about it and send a picture to bill@southernjewelrynews.com.

 

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I Love My Job! Forget the soup - I want romance

Wow, 2008 is a year I would rather forget. Besides buying/paying customers, the year seemed to be missing something. Something was just not right and I could not put my finger on it. As I closed up the shop Christmas Eve, for a much needed break, I came home with the intent of NOT thinking about work, jewelry, or the industry. To distract myself I decided to spend my time updating my bedroom.

As we began to dismantle the room so that we could reach the walls for new paint, our challenge was not the bed but a cedar chest that has stood at the foot of our bed since our first Christmas together some 23 years ago. As my son and husband carried the chest from one room to the next my husband grunted, "What is in this thing?" I replied, "Us." Interested he opened the lid and found boxes of letters among other things. As he randomly pulled out a letter and began to read it, we both turned bright red and got a giggle out of the profession of true love that I had written to him 20 years ago.

Needless to say the rest of the day was spent flipping through little notes, cards and long letters. It was delightful walking back into a time when our biggest problem was not seeing each other for 5 whole hours. It was embarrassing to read how you would just die if you could not get a kiss soon. It was refreshing to read about emotions and feelings so freely and privately expressed.

As our now grown children came and went through the kitchen that day, it was my son that figured out that the more worn letters were the most "juicy" letters. Obviously, they were the best as they had been carried the longest and read the most. He also noted that reading Mom's letters were not much different than reading his sister's. My daughter read a few and in so many words had to admit that maybe I, kind of, sort of, did know how she felt when it came to her boyfriends or a lack thereof.

As I rolled colors of paint on the walls, I began to reflect on the event and I came to realize that this generation will never have that. They will never discover a hidden note in the pocket of their jeans that says, "I love you because..." They will never sit in the kitchen sipping coffee and giggle over a box of long forgotten love letters. They will never open up their day-planner and find a note that says, "Have a great day, then meet me at home for dinner and ..." Today, everything is electronic - e-mail, instant messenger, and 5, 10, or even 20 years from now will be lost, obsolete - never to be read again.

I must confess that as I painted the walls seemed to get bigger and my mind did wander back to the industry. I thought about my most recent diamond buying customers and how such an awesome, sacred, loving experience has been reduced to a conversation of alphabet soup. Potential brides send the hopeful groom in with demands - "1 carat or better." Expectant grooms are reduced to feeling cheap and overwhelmed by the science and grading system of diamonds. I reflected on the volume of paperwork, the dangers of undisclosed treatments, insurance and certificates and became discouraged and angry. How could we as an industry make something so natural and beautiful so difficult?

With this question in mind, and a well rested body (acquired from my now beautiful bedroom), I marched off to the office. I had accepted the fact that I was old fashioned and crazy, so there was no second guessing my plan. I missed the surprise of a letter in the mailbox. I missed the feeling of being impressed that someone ACTUALLY took the time to gather the paper or pencil, write the letter, place it in an envelope, address the envelope, buy a stamp and send it off. What an ordeal it was, but it was so worth it. I miss the romance of being surprised by the expression of his heart. It made me feel special. It is what separated me from all the other ladies in my husband's life.

This year we have one mission - put the romance back into life. Alphabet soup will be the LAST thing I mention in my sales pitch on diamonds. I want to hear about her, his love for her and their dreams. I will sell diamonds - not papers. I want to celebrate love - not the fact that getting the ring is one more thing he can scratch off of his list. I want to go back to a time when the real question was, "Will you marry me?" not, "Do you like the ring and will you accept it?" I will encourage my hopeful grooms to express their heart through words they took the time to think of - not read off of an e-card. I will assist in this adventure by not only helping them find the right diamond, but by giving to them a few blank cards. I will encourage them to write by reminding them that spelling and grammar never count against them when they simply take the time to LOVE someone.

Tammy L. Williams, Graduate Gemologist of GIA, also prizes her membership in AGTA. She is President of J D Jewelers, a salon private jewelry business located in Suwanee, Georgia and the Southeastern Rep for Global Diamonds. Tammy is very active as a speaker and authority on Gemstones and Diamonds. Whether in her laboratory at J D Jewelers, on the lecture circuit or writing about her experiences in business, her love and passion for gemstones becomes contagious. If you'd like to contact Tammy, please e-mail her at This email address is being protected from spambots. You need JavaScript enabled to view it..


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