01202017Fri
Last updateTue, 17 Jan 2017 8pm
Retailer Roundtable: What is your outlook for the industry in 2017?

Retailer Roundtable: What is your outlook for the industry in 2017?

Q: What is your outlook for the industry in 2017?  

“...

Greg Lynn discovers art in the midst of struggle

Greg Lynn discovers art in the midst of struggle

When Greg Lynn’s parents were transferred from Nor...

ASHI launches #LovebrightValentine Sweepstakes

ASHI launches #LovebrightValentine Sweepstakes

 

(NEW YORK) - After receiving a “fantastic response...

Leading the state in estate jewelry

Leading the state in estate jewelry

Levy’s capitalizing on estate jewelry popularity

Es...

How will Trump’s election affect retail jewelers?

How will Trump’s election affect retail jewelers?

President-elect Donald Trump has been in the publi...

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Citizen Watch Company announces newly integrated company – Citizen Watch Company of America, Inc

Citizen Watch Company announces newly integrated company – Citizen Watch Company of America, Inc

(NEW YORK) - Citizen Watch Company, Ltd., parent of Bulova Corporation and Citizen Watch Company of America has completed the integration of the two companies into one organization, Citizen Watch Company of America, Inc. The company will do business i...

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Industry Events

GIA’s colorful lineup at Tucson 2017 Gem Shows

GIA’s colorful lineup at Tucson 2017 Gem Shows

Alumni party, colored stone services, unique exhibits, expert talks and more

(CARLSBAD, Calif.) - GIA’s not-to-miss activities and services will enrich the visitor experience at the 2017 Tucson Shows, including an out-of-this-world alumni event, show s...

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On The Move

JA announces 2017 GEM Awards winners

JA announces 2017 GEM Awards winners

Jim Rosenheim receives Lifetime Achievement and Grace Fuller, Kay® Jewelers, Lucia Silvestri for BVLGARI and Patek Philippe win

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, h...

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What's New

New and unique, Love Universe hits the market with broad appeal

New and unique, Love Universe hits the market with broad appeal

Voyager Brands’ new line targets customers from teens to grandmothers

(AUSTIN, Tex.) - Something new, different, random, abstract - that’s Voyager Brands’ new Love Universe collection of earrings, rings, pendants, small necklaces and bracelets. It’s fu...

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Featured Articles

Female wounded warrior finds passion, career and calling in jewelry

Female wounded warrior finds passion, career and calling in jewelry

There are many paths to finding the right career. Most are predictable, but sometimes the path becomes clear only through adversity. Richard Branson, whose net worth of $4.9 billion makes him nearly 10 times wealthier than Queen Elizabeth II, dropped...

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Latest News

Citizen Watch Company announces newly integrated company – Citizen Watch Company of America, Inc

2 DAYS AGO
Citizen Watch Company announces newly integrated company – Citizen Watch Company of America, Inc

(NEW YORK) - Citizen Watch Company, Ltd., parent of Bulova Corporation and Citizen Watch Company of America has completed the integration of the two companies into one organization, Citizen Watch Company of America, Inc. The company will do business in the Trade as Citizen Watch America.

Readmore

Jewelers of Louisiana opens application for funds to benefit jewelers impacted by Louisiana floods

2 DAYS AGO
Jewelers of Louisiana opens application for funds to benefit jewelers impacted by Louisiana floods

(NEW ORLEANS) - Over 100 people employed in the jewelry industry were impacted by the August floods in South Louisiana. Jewelers of Louisiana, a statewide organization representing over 1,500 employees, has established a fund to help anyone in the jewelry industry affected by the floods. Over $3,700 ...

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GIA’s colorful lineup at Tucson 2017 Gem Shows

2 DAYS AGO
GIA’s colorful lineup at Tucson 2017 Gem Shows

Alumni party, colored stone services, unique exhibits, expert talks and more

(CARLSBAD, Calif.) - GIA’s not-to-miss activities and services will enrich the visitor experience at the 2017 Tucson Shows, including an out-of-this-world alumni event, show service laboratory, fascinating exhibits, expert ta...

Readmore

Bangkok Gems & Jewelry Fair coming in February

16 DAYS AGO
Bangkok Gems & Jewelry Fair coming in February

The Department of International Trade Promotion (DITP), the Ministry of Commerce of the Royal Thai government has extended an invitation for U.S. jewelers to visit the upcoming 59th Bangkok Gems & Jewelry Fair 2017. The Fair will be held February 22-26, 2017 at the IMPACT Exhibition & Conven...

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JA announces 2017 GEM Awards winners

2 DAYS AGO
JA announces 2017 GEM Awards winners

Jim Rosenheim receives Lifetime Achievement and Grace Fuller, Kay® Jewelers, Lucia Silvestri for BVLGARI and Patek Philippe win

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, held their 15th annual GEM Awards on Friday, Januar...

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Stuller commits to promoting health and wellness in Louisiana

8 DAYS AGO
Stuller commits to promoting health and wellness in Louisiana

Company designated as a top-level WellSpot

(LAFAYETTE, La.) - Stuller is proud to announce that they have been named a level one WellSpot by Well-Ahead Louisiana, an initiative started by the Louisiana Department of Health.

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New and unique, Love Universe hits the market with broad appeal

2 DAYS AGO
New and unique, Love Universe hits the market with broad appeal

Voyager Brands’ new line targets customers from teens to grandmothers

(AUSTIN, Tex.) - Something new, different, random, abstract - that’s Voyager Brands’ new Love Universe collection of earrings, rings, pendants, small necklaces and bracelets. It’s fun and enticing to women of all ages.

Retail prices ...

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MJSA launches Council of Custom Jewelers as part of new Custom Design program

8 DAYS AGO
MJSA launches Council of Custom Jewelers as part of new Custom Design program

MJSA, a trade association dedicated to professional excellence in jewelry making and design, has introduced the MJSA Council of Custom Jewelers as part of a wide-ranging program to advance the art and consumer appreciation of custom jewelry design.

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Internet Marketing Strategies: Link Strategy

Links to your website provide two important benefits in getting customers to visit it. The first is if any of your potential customers are visiting the website that hosts your link they may see it and click through to your website. The other benefit is that Google and other search engine spiders will see your links and the more links into your site that you have the better page rank you will receive and the better chance your website will show up in searches which will help get more customers to your website.

Your inbound links are the single most important factor in determining your site's rankings. But not all links are created equal. Some have the power to dramatically boost rankings, while others can actually drag your rankings down or even get you penalized. Links from some websites could be 10, 20, or even 100 times as valuable as other links.

Link Exchanges Don't Work Anymore

In the past if you wanted a link to your website you simply exchanged a link with another website and you both would have a new link. Today, search engines are smarter and are actually penalizing websites for link exchanges. What search engines are looking for today are One-Way In-Bound Links coming into your website with no links back to that website anywhere on your site. When the search engine finds such links on your site it thinks this must be an important website and gives it higher page rankings.

Linking Triangles should also be avoided. This is where website A links to website B and B links to website C and C links back to A. Search Engines are smart enough to find such linking schemes and can penalize your website if you participate in them.

Another linking scheme that you need to know about and avoid is a new style of link exchange being promoted widely on the Internet today. This is where website owners will contact you asking for a link to their website from yours. In return, they will give you a link from a different website of theirs. You link your website A to their website B and then they link their website C to your website A. They explain to you that since their two websites are not connected in any way the Search Engines will not see it as a reciprocal link and will not penalize you.

They are telling you the truth in that respect, but what they fail to mention is that you are linking your valuable website to theirs giving them a lot of link juice. And in return they are linking some low quality website to your site which provides little if any value to you.

Anchor Text

Anchor Text is the actual clickable part of a link that is made up of words typed out on a webpage instead of a button or other graphic. These are a great place to put Keywords on a webpage. For example, you may have the words "Diamond Engagement Rings" in text in the side bar on your home page and those words are linked to the page on your website that shows Diamond Engagement Rings.

Keywords in Anchor Text Links tend to be given more weight than regular copy. Search Engines give a lot of extra value to the destination page, if that page is optimized for the same Keywords that are in the Anchor Text.

The extreme value Search Engines place on Anchor Text Links was demonstrated a few years ago. If you did a search in Google for the phrase ‘More Evil than Satan Himself' the top ranking website was Microsoft! The phrase ‘More Evil than Satan Himself' did not appear anywhere on Microsoft's pages much less in any of the important places we have discussed for including Keywords. So why did their website come up in the searches? The sole reason was because a number of websites put that phrase in an Anchor Text Link on their website linking to Microsoft.

A more recent example of the power of Anchor Text Links is a contest among several Search Engine Experts on the phrase "Coolest Guy on the Internet". The idea was to see who could get their website ranked the highest for that search phrase without including the phrase on their website. For a while these websites lead the search result pages for the phrase.

If someone could get a website ranked #1 in a search for a phrase that did not appear on their website, but just in an Anchor Text Link, imagine what you can do if you use Anchor Text Links in combination with other Keyword optimization techniques.

Do not use the same Anchor Text on every website. It would look very unnatural if every website that linked to you used the very same words. Changing the word order of your Keyword Phrases and using synonyms of your Keywords are the best way to add variety to your incoming Anchor Text Links.

This is one of the larger benefits to having your Keywords in your Domain name. If the website linking to you does not use text as a link to your website, your URL already has the Keywords built into it and you automatically gain an Anchor Text Link from the URL text link.

The enormous boost that well placed Incoming Anchor Text Links provide your website is the main reason that most successful Internet Marketers do not have just one website. Having multiple websites that you control spread out over the Internet gives you immense power to dominate Keyword Phrases in the search results.

Deep Linking Strategy

To maximize your links to your website and to receive the optimum value from search engines you need to employ a Deep Linking Strategy. Having all your links on the Internet pointing to your Home Page does not look ‘natural' to search engines. Links to your Home Page are not nearly as effective as links to a page deep in your website that pertains to the same subject matter as the web page from which the link originates.

Deep Linking simply means having links to specific pages deep within your website. For example having an Anchor Text Link for the keywords "Custom Design Jewelry" to your website would be good and much better than other type links. However, having that same Anchor Text Link, linked to the page on your website that tells about your Custom Designed Jewelry is by far the BEST type of link you can have on the Internet today.

The same is true with links from videos. Videos linked to your website are starting to out perform many other types of links. But again, links from videos to your Home Page are not nearly as effective as videos linked to a page deep in your website that pertains to the same subject matter as is playing in the video. For example having a link from a video about diamonds to your website's home page would be good. However, having that same video linked to the page on your website that tells about your diamonds is by far a better link and will help you get a better page rank.

For more information on marketing your store on the Internet, getting higher search engine rankings, or using the Internet to keep in touch with your existing customers go to www.Internet4Jewelers.com.


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