08242017Thu
Last updateWed, 23 Aug 2017 3pm
JA applauds removal of border adjustment tax from reform proposals

JA applauds removal of border adjustment tax from reform proposals

(NEW YORK) - Jewelers of America (JA) welcomed an a...

Burglary crew nets $13 million over six years, and counting

Burglary crew nets $13 million over six years, and counting

If you are a jewelry store owner operating in a st...

Jewelers’ affidavit reduces selling scams

Jewelers’ affidavit reduces selling scams

More than six years ago, a former employee targete...

Other News

IDEX Online reports jewelry sales strengthen in June

IDEX Online reports jewelry sales strengthen in June

(IDEX Online) – Sales of fine jewelry and fine watches rose by 5.8 percent in the U.S. market in June 2017, when compared to the same month a year ago, as the graph below illustrates.

Sales were an estimated $6.5 billion, according to preliminary data...

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Industry Events

RJO members buy with “Mile High Style”

RJO members buy with “Mile High Style”

Another successful Buying Show for RJO means big benefits for members

(DENVER) - In early August, the Retail Jewelers Organization (RJO) brought together over 1,200 members and vendors for their semi-annual buying show. This year’s theme was Mile High ...

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On The Move

24 Karat Club SEUS inducts new members, awards scholarships at annual Banquet

24 Karat Club SEUS inducts new members, awards scholarships at annual Banquet

(ATLANTA) - The 24 Karat Club Southeastern United States, a prestigious organization of industry professionals representing leading members from the jewelry supplier sector, welcomed six new members and awarded eleven scholarships at their Forty-Third...

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What's New

Featured Articles

Retailers treat customers to impressive Rolex inventories, thanks to Zimbals’ website link

Retailers treat customers to impressive Rolex inventories, thanks to Zimbals’ website link

With the launch this month of Zimbals’ SwissWatchWholesale.com - the merging of SwissWatchPricing.com and SwissWatchServiceCenter.com - retail jewelers are finding it easier than ever to display hundreds of pre-owned Rolex watches on their websites.

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Latest News

IDEX Online reports jewelry sales strengthen in June

11 HOURS AGO
IDEX Online reports jewelry sales strengthen in June

(IDEX Online) – Sales of fine jewelry and fine watches rose by 5.8 percent in the U.S. market in June 2017, when compared to the same month a year ago, as the graph below illustrates.

Sales were an estimated $6.5 billion, according to preliminary data from the U.S. Commerce Department. The June sales...

Readmore

What can you realistically expect from your Going Out Of Business Sale?

11 HOURS AGO
What can you realistically expect from your Going Out Of Business Sale?

Of the many questions that come up when we initially meet with prospective clients, the one that we spend the most time - and analysis - answering is, “What can I expect from my sale?” After all, for many of our clients, the proceeds from their GOB represent the lion’s share of their retirement savi...

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RJO members buy with “Mile High Style”

11 HOURS AGO
RJO members buy with “Mile High Style”

Another successful Buying Show for RJO means big benefits for members

(DENVER) - In early August, the Retail Jewelers Organization (RJO) brought together over 1,200 members and vendors for their semi-annual buying show. This year’s theme was Mile High Style, and it was one to remember.

Readmore

Increased attendance and new elements spell success for the Fall 2017 Atlanta Jewelry Show

11 HOURS AGO
Increased attendance and new elements spell success for the Fall 2017 Atlanta Jewelry Show

(ATLANTA) - Attendees of the Fall 2017 Atlanta Jewelry Show enjoyed three days packed with new products, new inspirations and expert advice, and were introduced to new programs and services designed to keep attendees engaged and informed beyond the trade show experience.

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24 Karat Club SEUS inducts new members, awards scholarships at annual Banquet

11 HOURS AGO
24 Karat Club SEUS inducts new members, awards scholarships at annual Banquet

(ATLANTA) - The 24 Karat Club Southeastern United States, a prestigious organization of industry professionals representing leading members from the jewelry supplier sector, welcomed six new members and awarded eleven scholarships at their Forty-Third Annual Banquet held at the Atlanta Country Club o...

Readmore

John Ford continues award-winning streak with 2017 AGTA Spectrum Award

8 DAYS AGO
John Ford continues award-winning streak with 2017 AGTA Spectrum Award

(GALVESTON, Tex.) - John Ford triumphed again in two categories in the American Gem Trade Association’s 2017 Spectrum Awards. Ford won Platinum Honors in both the Evening Wear Division and the Business/Day Wear Division. The Spectrum Awards is said to be the Oscars of the jewelry industry - the most ...

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Ed Levin Jewelry introduces the new Twilight Collection

11 HOURS AGO
Ed Levin Jewelry introduces the new Twilight Collection

(CAMBRIDGE, N.Y.) - Ed Levin Jewelry’s new design collection, Twilight, explores the wonder of nightfall.

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Kindred Keepsake personalized jewelry with 3D engraving

11 HOURS AGO
Kindred Keepsake personalized jewelry with 3D engraving

Kindred Keepsake is excited to introduce 3D engraved images to their line of personalized jewelry. This comes after months of testing to create a perfect raised image that has a precise, eye-catching appearance. The most distinguished difference between these 3D engravings and standard image engravi...

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Furry friends on the job: Harley, of JR Brushert Jewelers

11 HOURS AGO
Furry friends on the job: Harley, of JR Brushert Jewelers

This is Harley, a 4 lb. yorkie who works with Deb Brushert at JR Brushert Jewelers in Wausau, Wisconsin. Harley is loved by customers, who often call to make sure he will be there on days they plan to come in to pick up repair work or such. Sometimes they even bring family/friends to meet him. He lo...

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Furry friends on the job: Kozzi of Norridge Jewelers

8 DAYS AGO
Furry friends on the job: Kozzi of Norridge Jewelers

Meet the hostess of Norridge Jewelers in Norridge, Illinois.  Kozzi has been greeting customers for seven years. She has made such an impression on her customers that they return bearing gifts - dog treats! She loves her job and puts a smile on the face of everyone she meets - whether in person or o...

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Internet Marketing Strategies: Link Strategy

Links to your website provide two important benefits in getting customers to visit it. The first is if any of your potential customers are visiting the website that hosts your link they may see it and click through to your website. The other benefit is that Google and other search engine spiders will see your links and the more links into your site that you have the better page rank you will receive and the better chance your website will show up in searches which will help get more customers to your website.

Your inbound links are the single most important factor in determining your site's rankings. But not all links are created equal. Some have the power to dramatically boost rankings, while others can actually drag your rankings down or even get you penalized. Links from some websites could be 10, 20, or even 100 times as valuable as other links.

Link Exchanges Don't Work Anymore

In the past if you wanted a link to your website you simply exchanged a link with another website and you both would have a new link. Today, search engines are smarter and are actually penalizing websites for link exchanges. What search engines are looking for today are One-Way In-Bound Links coming into your website with no links back to that website anywhere on your site. When the search engine finds such links on your site it thinks this must be an important website and gives it higher page rankings.

Linking Triangles should also be avoided. This is where website A links to website B and B links to website C and C links back to A. Search Engines are smart enough to find such linking schemes and can penalize your website if you participate in them.

Another linking scheme that you need to know about and avoid is a new style of link exchange being promoted widely on the Internet today. This is where website owners will contact you asking for a link to their website from yours. In return, they will give you a link from a different website of theirs. You link your website A to their website B and then they link their website C to your website A. They explain to you that since their two websites are not connected in any way the Search Engines will not see it as a reciprocal link and will not penalize you.

They are telling you the truth in that respect, but what they fail to mention is that you are linking your valuable website to theirs giving them a lot of link juice. And in return they are linking some low quality website to your site which provides little if any value to you.

Anchor Text

Anchor Text is the actual clickable part of a link that is made up of words typed out on a webpage instead of a button or other graphic. These are a great place to put Keywords on a webpage. For example, you may have the words "Diamond Engagement Rings" in text in the side bar on your home page and those words are linked to the page on your website that shows Diamond Engagement Rings.

Keywords in Anchor Text Links tend to be given more weight than regular copy. Search Engines give a lot of extra value to the destination page, if that page is optimized for the same Keywords that are in the Anchor Text.

The extreme value Search Engines place on Anchor Text Links was demonstrated a few years ago. If you did a search in Google for the phrase ‘More Evil than Satan Himself' the top ranking website was Microsoft! The phrase ‘More Evil than Satan Himself' did not appear anywhere on Microsoft's pages much less in any of the important places we have discussed for including Keywords. So why did their website come up in the searches? The sole reason was because a number of websites put that phrase in an Anchor Text Link on their website linking to Microsoft.

A more recent example of the power of Anchor Text Links is a contest among several Search Engine Experts on the phrase "Coolest Guy on the Internet". The idea was to see who could get their website ranked the highest for that search phrase without including the phrase on their website. For a while these websites lead the search result pages for the phrase.

If someone could get a website ranked #1 in a search for a phrase that did not appear on their website, but just in an Anchor Text Link, imagine what you can do if you use Anchor Text Links in combination with other Keyword optimization techniques.

Do not use the same Anchor Text on every website. It would look very unnatural if every website that linked to you used the very same words. Changing the word order of your Keyword Phrases and using synonyms of your Keywords are the best way to add variety to your incoming Anchor Text Links.

This is one of the larger benefits to having your Keywords in your Domain name. If the website linking to you does not use text as a link to your website, your URL already has the Keywords built into it and you automatically gain an Anchor Text Link from the URL text link.

The enormous boost that well placed Incoming Anchor Text Links provide your website is the main reason that most successful Internet Marketers do not have just one website. Having multiple websites that you control spread out over the Internet gives you immense power to dominate Keyword Phrases in the search results.

Deep Linking Strategy

To maximize your links to your website and to receive the optimum value from search engines you need to employ a Deep Linking Strategy. Having all your links on the Internet pointing to your Home Page does not look ‘natural' to search engines. Links to your Home Page are not nearly as effective as links to a page deep in your website that pertains to the same subject matter as the web page from which the link originates.

Deep Linking simply means having links to specific pages deep within your website. For example having an Anchor Text Link for the keywords "Custom Design Jewelry" to your website would be good and much better than other type links. However, having that same Anchor Text Link, linked to the page on your website that tells about your Custom Designed Jewelry is by far the BEST type of link you can have on the Internet today.

The same is true with links from videos. Videos linked to your website are starting to out perform many other types of links. But again, links from videos to your Home Page are not nearly as effective as videos linked to a page deep in your website that pertains to the same subject matter as is playing in the video. For example having a link from a video about diamonds to your website's home page would be good. However, having that same video linked to the page on your website that tells about your diamonds is by far a better link and will help you get a better page rank.

For more information on marketing your store on the Internet, getting higher search engine rankings, or using the Internet to keep in touch with your existing customers go to www.Internet4Jewelers.com.


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