09262016Mon
Last updateTue, 20 Sep 2016 11pm
Kentucky Jeweler identifies credit card scam

Kentucky Jeweler identifies credit card scam

One occurrence is an anomaly. Two instances of a p...

24K Club SEUS honors Mark & Rhonda Jacobson with 2016 Jeweler of the Year Award

24K Club SEUS honors Mark & Rhonda Jacobson with 2016 Jeweler of the Year Award

(SMYRNA, Ga.) - Mark and Rhonda Jacobson, owners of...

Alabama’s Saltwater Seminar announces new venue at Perdido Beach Resort

Alabama’s Saltwater Seminar announces new venue at Perdido Beach Resort

The Alabama Jewelers Association (AJA) invites all...

Steve Silver - setting the ‘Gold Standard’ in appraisals

Steve Silver - setting the ‘Gold Standard’ in appraisals

Appraising jewelry – it’s about more than gemology...

TJA examines gemstone treatments at Annual Conference

TJA examines gemstone treatments at Annual Conference

The Tennessee Jewelers Association (TJA) hosted it...

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Tracking gold’s ups and downs

Tracking gold’s ups and downs

King Midas lusted after it. The Incas worshipped it. Shiny flakes of it set off a 19th-century rush to California and ship captains never stop looking for it at the bottom of the sea. While gold has ignited passions for centuries, for today’s investo...

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Industry Events

Join ISG on a diamond mining field trip to Crater of Diamonds State Park

Join ISG on a diamond mining field trip to Crater of Diamonds State Park

The International School of Gemology (ISG) has announced a field trip to the Crater of Diamonds State Park in Murfreesboro, Arkansas. This is a great opportunity to visit a real diamond mine and share knowledge and fun with ISG Global Network members...

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On The Move

Jeff Sadowsky named President of Global Fine Jewels

Jeff Sadowsky named President of Global Fine Jewels

Global Fine Jewels (GFJ), a division of world dia­mond trade leader Jay Gems, is pleased to announce the appointment of Jeff Sadowsky as its new President. Sadowsky, a 48-year veteran of the jewelry industry, previously worked as Director of Acquisit...

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What's New

ELLE Time & Jewelry unveils Essence 2.0

ELLE Time & Jewelry unveils Essence 2.0

(DALLAS) - ELLE Time & Jewelry is excited to announce the release of Essence 2.0, the much requested extension to their best-selling Essence collection. 2.0 includes a fresh twist on the two stone trend by combining cushion cut and round cut spark...

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Featured Articles

Retailer Roundtable: What do you expect to be your holiday hot sellers?

Retailer Roundtable: What do you expect to be your holiday hot sellers?

Q:  What do you expect to be your holiday hot sellers?

“Two-stone rings haven’t performed real well for us, despite marketing the whiz out of it. Each holiday season we do very well with bridal. This year I’ve invested in Fire Polish to help increase ...

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Latest News

Tracking gold’s ups and downs

5 DAYS AGO
Tracking gold’s ups and downs

King Midas lusted after it. The Incas worshipped it. Shiny flakes of it set off a 19th-century rush to California and ship captains never stop looking for it at the bottom of the sea. While gold has ignited passions for centuries, for today’s investors, it seems, the metal has lost its allure. After...

Readmore

De Beers: Millennials spent over $25 Billion on diamond jewelry in 2015

5 DAYS AGO
De Beers: Millennials spent over $25 Billion on diamond jewelry in 2015

(IDEX Online) – Millennials spent more than $25 billion on diamond jewelry in 2015 in the four largest consumer markets, acquiring more than any other generational group, according to De Beers' Diamond Insight Report 2016.

Despite Millennials (those aged 15-34 in 2015) facing more financial challenge...

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Join ISG on a diamond mining field trip to Crater of Diamonds State Park

11 DAYS AGO
Join ISG on a diamond mining field trip to Crater of Diamonds State Park

The International School of Gemology (ISG) has announced a field trip to the Crater of Diamonds State Park in Murfreesboro, Arkansas. This is a great opportunity to visit a real diamond mine and share knowledge and fun with ISG Global Network members, and those thinking about joining.

Readmore

JIS teams with Texas Jewelers Association to offer free trip to JIS Miami Show October 2016

11 DAYS AGO
JIS teams with Texas Jewelers Association to offer free trip to JIS Miami Show October 2016

Winner of trip for 2 to October Show will be announced at TJA Convention Sept. 25 th

 

(AUSTIN, Tex.) - There is no other selection of shows like that of Jewelers International Showcase (JIS), and one lucky attendee of the Texas Jewelers Association (TJA) 2016 Convention has the chance to win a trip for...

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Jeff Sadowsky named President of Global Fine Jewels

5 DAYS AGO
Jeff Sadowsky named President of Global Fine Jewels

Global Fine Jewels (GFJ), a division of world dia­mond trade leader Jay Gems, is pleased to announce the appointment of Jeff Sadowsky as its new President. Sadowsky, a 48-year veteran of the jewelry industry, previously worked as Director of Acquisitions at GBC, Inc., and most recently as Vice Presi...

Readmore

Quality Gold acquires North American Jewelers, Inc.

11 DAYS AGO

(FAIRFIELD, Ohio) - Quality Gold has purchased North American Jewelers, Inc. (NAJ) the Chicago based supplier known for bridal and special occasion diamond jewelry. Along with NAJ, Quality Gold now owns Steckbeck Jewelry PVT LTD (STJPL), its wholly owned subsidiary and manufacturing facility opened i...

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ELLE Time & Jewelry unveils Essence 2.0

5 DAYS AGO
ELLE Time & Jewelry unveils Essence 2.0

(DALLAS) - ELLE Time & Jewelry is excited to announce the release of Essence 2.0, the much requested extension to their best-selling Essence collection. 2.0 includes a fresh twist on the two stone trend by combining cushion cut and round cut sparkling CZs in one design. Retail prices range from $...

Readmore

Stuller releases new 1,000-page mountings catalog

5 DAYS AGO
Stuller releases new 1,000-page mountings catalog

New styles, easy navigation, and more product detail than ever

(LAFAYETTE, La.) - Continuing to improve upon its 46-year foundation, Stuller, Inc. is excited to announce the release of its newest catalog, Mountings 2017-2018, just in time for the holiday season.

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Internet Marketing Strategies: Link Strategy

Links to your website provide two important benefits in getting customers to visit it. The first is if any of your potential customers are visiting the website that hosts your link they may see it and click through to your website. The other benefit is that Google and other search engine spiders will see your links and the more links into your site that you have the better page rank you will receive and the better chance your website will show up in searches which will help get more customers to your website.

Your inbound links are the single most important factor in determining your site's rankings. But not all links are created equal. Some have the power to dramatically boost rankings, while others can actually drag your rankings down or even get you penalized. Links from some websites could be 10, 20, or even 100 times as valuable as other links.

Link Exchanges Don't Work Anymore

In the past if you wanted a link to your website you simply exchanged a link with another website and you both would have a new link. Today, search engines are smarter and are actually penalizing websites for link exchanges. What search engines are looking for today are One-Way In-Bound Links coming into your website with no links back to that website anywhere on your site. When the search engine finds such links on your site it thinks this must be an important website and gives it higher page rankings.

Linking Triangles should also be avoided. This is where website A links to website B and B links to website C and C links back to A. Search Engines are smart enough to find such linking schemes and can penalize your website if you participate in them.

Another linking scheme that you need to know about and avoid is a new style of link exchange being promoted widely on the Internet today. This is where website owners will contact you asking for a link to their website from yours. In return, they will give you a link from a different website of theirs. You link your website A to their website B and then they link their website C to your website A. They explain to you that since their two websites are not connected in any way the Search Engines will not see it as a reciprocal link and will not penalize you.

They are telling you the truth in that respect, but what they fail to mention is that you are linking your valuable website to theirs giving them a lot of link juice. And in return they are linking some low quality website to your site which provides little if any value to you.

Anchor Text

Anchor Text is the actual clickable part of a link that is made up of words typed out on a webpage instead of a button or other graphic. These are a great place to put Keywords on a webpage. For example, you may have the words "Diamond Engagement Rings" in text in the side bar on your home page and those words are linked to the page on your website that shows Diamond Engagement Rings.

Keywords in Anchor Text Links tend to be given more weight than regular copy. Search Engines give a lot of extra value to the destination page, if that page is optimized for the same Keywords that are in the Anchor Text.

The extreme value Search Engines place on Anchor Text Links was demonstrated a few years ago. If you did a search in Google for the phrase ‘More Evil than Satan Himself' the top ranking website was Microsoft! The phrase ‘More Evil than Satan Himself' did not appear anywhere on Microsoft's pages much less in any of the important places we have discussed for including Keywords. So why did their website come up in the searches? The sole reason was because a number of websites put that phrase in an Anchor Text Link on their website linking to Microsoft.

A more recent example of the power of Anchor Text Links is a contest among several Search Engine Experts on the phrase "Coolest Guy on the Internet". The idea was to see who could get their website ranked the highest for that search phrase without including the phrase on their website. For a while these websites lead the search result pages for the phrase.

If someone could get a website ranked #1 in a search for a phrase that did not appear on their website, but just in an Anchor Text Link, imagine what you can do if you use Anchor Text Links in combination with other Keyword optimization techniques.

Do not use the same Anchor Text on every website. It would look very unnatural if every website that linked to you used the very same words. Changing the word order of your Keyword Phrases and using synonyms of your Keywords are the best way to add variety to your incoming Anchor Text Links.

This is one of the larger benefits to having your Keywords in your Domain name. If the website linking to you does not use text as a link to your website, your URL already has the Keywords built into it and you automatically gain an Anchor Text Link from the URL text link.

The enormous boost that well placed Incoming Anchor Text Links provide your website is the main reason that most successful Internet Marketers do not have just one website. Having multiple websites that you control spread out over the Internet gives you immense power to dominate Keyword Phrases in the search results.

Deep Linking Strategy

To maximize your links to your website and to receive the optimum value from search engines you need to employ a Deep Linking Strategy. Having all your links on the Internet pointing to your Home Page does not look ‘natural' to search engines. Links to your Home Page are not nearly as effective as links to a page deep in your website that pertains to the same subject matter as the web page from which the link originates.

Deep Linking simply means having links to specific pages deep within your website. For example having an Anchor Text Link for the keywords "Custom Design Jewelry" to your website would be good and much better than other type links. However, having that same Anchor Text Link, linked to the page on your website that tells about your Custom Designed Jewelry is by far the BEST type of link you can have on the Internet today.

The same is true with links from videos. Videos linked to your website are starting to out perform many other types of links. But again, links from videos to your Home Page are not nearly as effective as videos linked to a page deep in your website that pertains to the same subject matter as is playing in the video. For example having a link from a video about diamonds to your website's home page would be good. However, having that same video linked to the page on your website that tells about your diamonds is by far a better link and will help you get a better page rank.

For more information on marketing your store on the Internet, getting higher search engine rankings, or using the Internet to keep in touch with your existing customers go to www.Internet4Jewelers.com.


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