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Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports, a leading diamond jewelry manufa...

Floyd & Green Jewelers celebrating 25th anniversary

Floyd & Green Jewelers celebrating 25th anniversary

For Steve Floyd & Tom Williams, it seems like ...

“That guy who baby sits jewelry stores”

“That guy who baby sits jewelry stores”

Longtime jeweler fires up retired ambulance to off...

Other News

Precious gems bear messages from Earth’s molten heart

Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terr...

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Industry Events

GIA reports well attended Jewelry Career Fair and Open House

GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual e...

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On The Move

Responsible Jewellery Council expands into the silver supply chain

Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion add...

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What's New

GN Diamond unveils Diamond Hunt

GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and ...

Readmore

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Featured Articles

Latest News

Precious gems bear messages from Earth’s molten heart

2 DAYS AGO
Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terraces of Chivor, a legendary emerald site in northe...

Readmore

2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

2 DAYS AGO
2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

(RICHMOND, Vir.) - Richmond’s independent jewelers are pleased to announce that their 2017 Jewels for Children raffle raised $9,450 for the Children’s Hospital Foundation of Richmond at the Children’s Hospital Foundation Ball held November 3 at the Country Club of Virginia. The annual raffle, organiz...

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GIA reports well attended Jewelry Career Fair and Open House

14 DAYS AGO
GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual event at GIA’s Carlsbad World Headquarters was bust...

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IGI presents at AliExpress event ahead of Major Chinese Ecommerce Day

14 DAYS AGO

(SHANGHAI, China) - The International Gemological Institute’s (IGI) Shanghai team delivered a lecture at the AliExpress “Double Eleven Jewelry Industry Gold Sellers Training Session” in Hangzhou, China. AliExpress is an ecommerce platform owned by Alibaba (currently the world’s largest retailer).

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Responsible Jewellery Council expands into the silver supply chain

2 DAYS AGO
Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion adds another key sector to the RJC’s remit, helping t...

Readmore

Jewelry writer Diana Jarrett nabs top notch kudos

2 DAYS AGO
Jewelry writer Diana Jarrett nabs top notch kudos

Popular gemologist-journalist earns Top Ten spot in 2017 national competition

(NEW YORK) - American Federation of Mineralogical Societies (AFMS) has announced the results of their annual Bulletin Editors Contest. Prolific journalist Diana Jarrett ranked in the Top Ten leaderboard among a hoard of Nort...

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GN Diamond unveils Diamond Hunt

9 DAYS AGO
GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and has responded by now offering retailers the abilit...

Readmore

Brad Huisken introduces retail sales training app

14 DAYS AGO

(DENVER) – As retailers face more pressure from online competition, it’s important for brick-and-mortar stores to make the most of every sales opportunity they have. Brad Huisken’s IAS Training provides sales associates and managers with the tools to build customer relationships and increase sales, a...

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Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

2 DAYS AGO
Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

Yoooo, Adrian! This is Adrian, the greeter at The Diamondaire in Saint Charles, Illinois. Adrian is a rescue pup from the Animal Welfare League in Chicago Heights. Lauren & Billy Metzer took her in about a year and a half ago and she went right to work greeting customers, protecting the store an...

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Furry friends on the job: Otto from Kester Jewelry store

9 DAYS AGO
Furry friends on the job: Otto from Kester Jewelry store

Otto the laser welding cat is a 4 year old rescue kitty. The second feline featured in our Furry Friends, Otto is the 4th kitty in 45 years to grace the Kester Jewelry store in Craig, Colorado, where he works side-by-side with owner Richard Tyser. 

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The Marketing Minute: Trend Spotting

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

The Spring ‘09 Atlanta Jewelry Snow: Who could imagine...

Spring snowfall takes Show's "Everything You Imagine" theme to whole new level

(ATLANTA) - While a surprise spring snowfall and a challenging economic climate did impact attendance at the February 28 - March 2, 2009 edition of the Atlanta Jewelry Show at the Cobb Galleria Center, it did little to dampen the spirits of exhibitors and attendees. Reports of quality buyers and unexpected sales from exhibitors, coupled with positive feedback on product selection, educational programming and Show events from retailers, created a relaxed, optimistic atmosphere on the show floor.

Adding to the positive atmosphere, the spring Show also welcomed a number of first-time exhibitors. To help them get acquainted with the Show and its buyers, a special New Exhibitor Meet & Greet was held Sunday morning as part of the complimentary buyer breakfast program.

"Who could have imagined snow in Atlanta... in March," laughs Carol Young, executive director of the Atlanta Jewelry Show producers, Southern Jewelry Travelers Association (SJTA). "We entered into this show with cautious optimism based on our pre-registration numbers. While our attendance was down somewhat, the people who came were doing serious business. And, we focused our efforts on developing educational sessions, networking events and other programs designed to help retailers get through these challenging times and to be even stronger when the economy rebounds."

SJTA-snow-April

(l-r) Libby Brown, SJTA assistant executive director and Carol Young,
SJTA executive director, didn't let a surprise spring snowfall dampen their spirits.

Many exhibitors were pleasantly surprised with the business they wrote during the three day event.

"Traffic is down, but I've placed quite a few orders with existing and new customers," said Liz Hyde-Donahue, Starhaven By Liz Donahue. "Customers love this show - it's convenient, cost-effective and fun. In today's climate, we're finding that people are increasingly looking for sterling silver and we have an economical, designer line that is filling that void."

"Surprisingly, this was one of the best Atlanta Jewelry Shows we've had in over 5 years," adds Don LeStage, LeStage Manufacturing Company. "We opened a number of new accounts and had strong re-orders from existing customers. We saw buyers from as far away as Illinois and as close as Georgia and the Carolinas who came to see our new Cape Cod Jewelry Collection, and Convertible Clasp designs."

"In spite of the slow economy, we've written business and gotten some great leads from this show," added Jane Wullbrandt, Jane Wullbrandt Fine Jewelry Designs. "I've been doing the Atlanta Jewelry Show for 5 years now and SJTA makes it an easy and pleasant experience through their customer service and creative marketing programs."

In terms of marketing and promotions, SJTA complemented the show's product selection with popular features like it's "Tanks on Us" program that rewards retailers who pre-register and attend with a gas card. The SJTA Rewards program also continues to attract new participants who enjoy earning reward points for every dollar they spend on orders at the show that can be redeemed for rewards ranging from electronics and travel packages to housewares and music.

The show also ramped up the hospitality at the High Flying Buyers Club with early access for members. On Saturday morning before the show opened, SJTA President Steve Binder helped direct the Club's members - retailers who have earned 15,000 SJTA reward points or more at any of the past 3 shows - to the High Flying Buyers Skylounge to enjoy a complimentary breakfast. These members also had access to the lounge throughout the Show where they could enjoy lunch, snacks and free Internet access.

A full-scale educational program also drew retailers looking for tips and strategies to help them stay strong in today's economic climate. Among the highlights was the roundtable discussion, SJTA's Independence Town Hall Meeting: The State of the Independent Jeweler. Moderated by SJTA Board Member, Jeff Unger, Alisa Unger Designs, program panelists included Matt Stuller, Stuller, Inc; Doug Kerns, Gemvision; Linus Drogs, AU Enterprises/Palladium Alliance International; David Peters, Southeastern Chapters Jewelers of America; and Terry Chandler, Diamond Council of America.

This panel of experts, representing all disciplines of the jewelry industry, participated in an interactive session addressing adaptations required by today's independent retailer to ensure their businesses' success in the new economy.

"We always take advantage of the great educational offerings at this show," says Johnny Johnson, Edward Johns Jewelers, Marietta, GA. "This is a great place to see old friends, new products and get new ideas for these challenging times."

"We've been coming to this show for 9 years," adds Tony Cruz, JWR Jewelers, Athens, GA. "The products and services are wonderful. It's a great opportunity for us to see the vendors we don't always see in the store."
To help retailers and exhibitors get the year off to a sweet start, the candy-themed "How Sweet It Is" Atlanta Jewelry Show Buyer Gala was a true crowd pleaser. Attendees enjoyed all sorts of treats and pleasing libations as they danced the night away surrounded by décor that was truly sweet! The evening also marked the retirement of long-time SJTA office coordinator Alan Colussy who has served the show and the association members for more than 30 years.

The next Atlanta Jewelry Show will be held August 8-10, 2009. The Southern Jewelry Travelers Association is the nation's oldest association for independent jewelry representatives and the official sponsor and producer of the Atlanta Jewelry Show. For more information please call 800-241-0399 or 404-634-3434, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.atlantajewelryshow.com.

 


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