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Padgett elected President of NC Jewelers Association

Padgett elected President of NC Jewelers Association

The North Carolina Jewelers Association (NCJA) ann...

Schnack’s Fine Jewelry turns 150

Schnack’s Fine Jewelry turns 150

Not many jewelry retailers can say their store ope...

From Vicenza with Love: At Oro International, Italian family values shine

From Vicenza with Love: At Oro International, Italian family values shine

Fifty years ago, Qurino Ruzza, with 20 years as a ...

Mason-Kay Jade to make Atlanta Jewelry Show debut

Mason-Kay Jade to make Atlanta Jewelry Show debut

Mason-Kay Jade has been a leading fine jade jewelr...

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Ancient trade route shows gold's enduring power

Ancient trade route shows gold's enduring power

Researchers at the University of Southampton have found a prehistoric gold trade route between Ireland and southwest England. The route gives a glimps...

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Jewelers Mutual presents honors at National Sale Conference

Jewelers Mutual presents honors at National Sale Conference

(NEENAH, Wis.) - Jewelers Mutual Insurance Company recognized its top agencies and agents during the annual awards ceremony held at their National Sale...

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Ancient trade route shows gold's enduring power

4 DAYS AGO
Ancient trade route shows gold's enduring power

Researchers at the University of Southampton have found a prehistoric gold trade route between Ireland and southwest England. The route gives a glimpse into how ancient cultures regarded gold.

A new study has shed more light on how the value of gold has endured – and changed – since ancient times.

Arc...

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Colorado woman finds 8.52 carat diamond in Arkansas state park

4 DAYS AGO
Colorado woman finds 8.52 carat diamond in Arkansas state park

MURFREESBORO, Ark. –  An 8.52 carat diamond has been found by a Colorado woman at Arkansas' Crater of Diamonds State Park at Murfreesboro.

Park officials said Friday that the gem found by Bobbie Oskarson of Longmont, Colorado, is the fifth largest diamond found since the park was established in 1972....

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From Jewels to Tools: Ivan Levi to speak on enhancing business practices at RJO Show in August

4 DAYS AGO
From Jewels to Tools: Ivan Levi to speak on enhancing business practices at RJO Show in August

(HIGHLAND PARK, Ill.) - The jewelry industry has seen changes in the way business is being done since the advent of the Internet, and especially since the economic downturn began in 2007. Ivan Levi’s quest to find answers to questions about these changes led him to discover how one specific, yet easy...

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Rings of Strength collects over $60,000 for JFC

4 DAYS AGO
Rings of Strength collects over $60,000 for JFC

(NEW YORK) - Jewelers for Children (JFC) held the 3rd Annual Rings of Strength Tour on Thursday, May 28, at Mandalay Bay Resort Casino in Las Vegas, NV. More than 125 participants assembled at 5:30 a.m. to either walk or run 5K, or bike one of two courses, a leisurely 15K route or a challenging 50K r...

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Padgett elected President of NC Jewelers Association

4 DAYS AGO
Padgett elected President of NC Jewelers Association

The North Carolina Jewelers Association (NCJA) announced that Brad Padgett, an independent jeweler and native of Jacksonville, North Carolina, is the new president of the statewide association. His two-year term of office as the organization’s president began May 16.

Padgett graduated with a B.S.B.A....

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Two Houston jewelers named Distinction Winners in Houston Better Business Bureau Awards for Excellence

4 DAYS AGO
Two Houston jewelers named Distinction Winners in Houston Better Business Bureau Awards for Excellence

(HOUSTON, Tex.) - Houston Jewelry and Jewelry Judge Ben Gordon were among the businesses recognized at the annual Houston Better Business Bureau Awards of Excellence held in May. Both businesses were named Distinction Winners, a designation awarded to businesses that maintain a superior commitment to...

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In tune with the times? New Unisex Ring Collection keeps the beat

4 DAYS AGO
In tune with the times? New Unisex Ring Collection keeps the beat

Designed by Elaine of Esprit Creations

New to SJTA and the Atlanta Jewelry Show, family business Esprit Creations has been successfully manufacturing and wholesaling fine sterling silver jewelry with genuine gemstones for over 2 decades. Standing apart from the ordinary, their wide selection of exclu...

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Mason-Kay Jade to make Atlanta Jewelry Show debut

4 DAYS AGO
Mason-Kay Jade to make Atlanta Jewelry Show debut

Mason-Kay Jade has been a leading fine jade jewelry wholesaler/supplier/designer in the United States since 1976. The company specializes in all natural (type “A”) jadeite jade fine jewelry, designed in-house by their exclusive designer Kristina and MK design team. Mason-Kay Jade is excited to intro...

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The Spring ‘09 Atlanta Jewelry Snow: Who could imagine...

Spring snowfall takes Show's "Everything You Imagine" theme to whole new level

(ATLANTA) - While a surprise spring snowfall and a challenging economic climate did impact attendance at the February 28 - March 2, 2009 edition of the Atlanta Jewelry Show at the Cobb Galleria Center, it did little to dampen the spirits of exhibitors and attendees. Reports of quality buyers and unexpected sales from exhibitors, coupled with positive feedback on product selection, educational programming and Show events from retailers, created a relaxed, optimistic atmosphere on the show floor.

Adding to the positive atmosphere, the spring Show also welcomed a number of first-time exhibitors. To help them get acquainted with the Show and its buyers, a special New Exhibitor Meet & Greet was held Sunday morning as part of the complimentary buyer breakfast program.

"Who could have imagined snow in Atlanta... in March," laughs Carol Young, executive director of the Atlanta Jewelry Show producers, Southern Jewelry Travelers Association (SJTA). "We entered into this show with cautious optimism based on our pre-registration numbers. While our attendance was down somewhat, the people who came were doing serious business. And, we focused our efforts on developing educational sessions, networking events and other programs designed to help retailers get through these challenging times and to be even stronger when the economy rebounds."

SJTA-snow-April

(l-r) Libby Brown, SJTA assistant executive director and Carol Young,
SJTA executive director, didn't let a surprise spring snowfall dampen their spirits.

Many exhibitors were pleasantly surprised with the business they wrote during the three day event.

"Traffic is down, but I've placed quite a few orders with existing and new customers," said Liz Hyde-Donahue, Starhaven By Liz Donahue. "Customers love this show - it's convenient, cost-effective and fun. In today's climate, we're finding that people are increasingly looking for sterling silver and we have an economical, designer line that is filling that void."

"Surprisingly, this was one of the best Atlanta Jewelry Shows we've had in over 5 years," adds Don LeStage, LeStage Manufacturing Company. "We opened a number of new accounts and had strong re-orders from existing customers. We saw buyers from as far away as Illinois and as close as Georgia and the Carolinas who came to see our new Cape Cod Jewelry Collection, and Convertible Clasp designs."

"In spite of the slow economy, we've written business and gotten some great leads from this show," added Jane Wullbrandt, Jane Wullbrandt Fine Jewelry Designs. "I've been doing the Atlanta Jewelry Show for 5 years now and SJTA makes it an easy and pleasant experience through their customer service and creative marketing programs."

In terms of marketing and promotions, SJTA complemented the show's product selection with popular features like it's "Tanks on Us" program that rewards retailers who pre-register and attend with a gas card. The SJTA Rewards program also continues to attract new participants who enjoy earning reward points for every dollar they spend on orders at the show that can be redeemed for rewards ranging from electronics and travel packages to housewares and music.

The show also ramped up the hospitality at the High Flying Buyers Club with early access for members. On Saturday morning before the show opened, SJTA President Steve Binder helped direct the Club's members - retailers who have earned 15,000 SJTA reward points or more at any of the past 3 shows - to the High Flying Buyers Skylounge to enjoy a complimentary breakfast. These members also had access to the lounge throughout the Show where they could enjoy lunch, snacks and free Internet access.

A full-scale educational program also drew retailers looking for tips and strategies to help them stay strong in today's economic climate. Among the highlights was the roundtable discussion, SJTA's Independence Town Hall Meeting: The State of the Independent Jeweler. Moderated by SJTA Board Member, Jeff Unger, Alisa Unger Designs, program panelists included Matt Stuller, Stuller, Inc; Doug Kerns, Gemvision; Linus Drogs, AU Enterprises/Palladium Alliance International; David Peters, Southeastern Chapters Jewelers of America; and Terry Chandler, Diamond Council of America.

This panel of experts, representing all disciplines of the jewelry industry, participated in an interactive session addressing adaptations required by today's independent retailer to ensure their businesses' success in the new economy.

"We always take advantage of the great educational offerings at this show," says Johnny Johnson, Edward Johns Jewelers, Marietta, GA. "This is a great place to see old friends, new products and get new ideas for these challenging times."

"We've been coming to this show for 9 years," adds Tony Cruz, JWR Jewelers, Athens, GA. "The products and services are wonderful. It's a great opportunity for us to see the vendors we don't always see in the store."
To help retailers and exhibitors get the year off to a sweet start, the candy-themed "How Sweet It Is" Atlanta Jewelry Show Buyer Gala was a true crowd pleaser. Attendees enjoyed all sorts of treats and pleasing libations as they danced the night away surrounded by décor that was truly sweet! The evening also marked the retirement of long-time SJTA office coordinator Alan Colussy who has served the show and the association members for more than 30 years.

The next Atlanta Jewelry Show will be held August 8-10, 2009. The Southern Jewelry Travelers Association is the nation's oldest association for independent jewelry representatives and the official sponsor and producer of the Atlanta Jewelry Show. For more information please call 800-241-0399 or 404-634-3434, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.atlantajewelryshow.com.

 


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