03292017Wed
Last updateWed, 29 Mar 2017 1pm

Other News

Relocation allows for a rare look inside De Beers’s London HQ

Relocation allows for a rare look inside De Beers’s London HQ

The potential sale of De Beers's London HQ offers a rare glimpse inside the mining giant, from subterranean vaults to a rooftop helipad.

Number 17 Charterhouse Street, a fortress in the heart of London, has been De Beers’s headquarters since 1979, but...

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Industry Events

MJSA Expo delivers “inspiring” experience for jewelry manufacturers and designers

MJSA Expo delivers “inspiring” experience for jewelry manufacturers and designers

The 2017 MJSA Expo may have been cut short by one day, thanks to a looming blizzard, but that didn’t stop the show’s attendees from getting the full “Expo experience.” The industry’s longest-running show dedicated to professional jewelry making and d...

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On The Move

Lafonn named 2017 JCK Jewelers’ Choice Award winner & finalist

Lafonn named 2017 JCK Jewelers’ Choice Award winner & finalist

(CYPRESS, Calif.) - Lafonn, the brand known for luxury within reach, has grabbed two honors in the 2017 JCK Jeweler’s Choice Awards. Now in its tenth year, the awards are given in multiple categories. Both of Lafonn’s wins are in the “Lab Grown Gemsto...

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What's New

ASHI launches 2017 Lovebright Collection Book

ASHI launches 2017 Lovebright Collection Book

ASHI is excited to launch the 2017 Lovebright Collection Book for all of their retail partners to share with their customers. ASHI reports the positive feedback they have received from their retailers, and the overwhelming desire to ignite and promot...

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Featured Articles

Diamond shipping scam impacts 20-plus diamond wholesalers

Diamond shipping scam impacts 20-plus diamond wholesalers

Since November, an estimated 20 or more diamond vendors from across the country have been contacted by phone - in many cases with repeated calls - by what a number of industry members and authorities suspect is an organized group of individuals submi...

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Latest News

Relocation allows for a rare look inside De Beers’s London HQ

20 HOURS AGO
Relocation allows for a rare look inside De Beers’s London HQ

The potential sale of De Beers's London HQ offers a rare glimpse inside the mining giant, from subterranean vaults to a rooftop helipad.

Number 17 Charterhouse Street, a fortress in the heart of London, has been De Beers’s headquarters since 1979, but the street has been its home since the 1930s. At ...

Readmore

An emerald with a history goes to auction

20 HOURS AGO
An emerald with a history goes to auction

In the auction world, there are few things more fascinating than the journey of a gem through the hands of the rich and famous. The Stotesbury Emerald, which will be included in the Sotheby’s Magnificent Jewels sale in New York on April 25, is one such stone.

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MJSA Expo delivers “inspiring” experience for jewelry manufacturers and designers

20 HOURS AGO
MJSA Expo delivers “inspiring” experience for jewelry manufacturers and designers

The 2017 MJSA Expo may have been cut short by one day, thanks to a looming blizzard, but that didn’t stop the show’s attendees from getting the full “Expo experience.” The industry’s longest-running show dedicated to professional jewelry making and design, MJSA Expo had been scheduled to run for thr...

Readmore

Stuller hosts mini conference for jewelry group

6 DAYS AGO
Stuller hosts mini conference for jewelry group

Leading Jewelers Guild visits global headquarters

(LAFAYETTE, La.) - Stuller recently partnered with the Leading Jewelers Guild (LJG) to host a one-day conference at its global headquarters in Lafayette, Louisiana, giving members of the guild an entire day of education and networking.

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Lafonn named 2017 JCK Jewelers’ Choice Award winner & finalist

20 HOURS AGO
Lafonn named 2017 JCK Jewelers’ Choice Award winner & finalist

(CYPRESS, Calif.) - Lafonn, the brand known for luxury within reach, has grabbed two honors in the 2017 JCK Jeweler’s Choice Awards. Now in its tenth year, the awards are given in multiple categories. Both of Lafonn’s wins are in the “Lab Grown Gemstone” category, further anchoring the brand’s positi...

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Jane Kirk appointed Executive Director of NC Jewelers Association

28 DAYS AGO
Jane Kirk appointed Executive Director of NC Jewelers Association

(RALEIGH, N.C.) - The North Carolina Jewelers Association (NCJA) is pleased to announce the appointment of Jane Kirk as Executive Director, effective immediately. The Board’s action comes with the fullest confidence that Kirk will be an excellent steward of NCJA’s goals and an advocate for North Caro...

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ASHI launches 2017 Lovebright Collection Book

14 DAYS AGO
ASHI launches 2017 Lovebright Collection Book

ASHI is excited to launch the 2017 Lovebright Collection Book for all of their retail partners to share with their customers. ASHI reports the positive feedback they have received from their retailers, and the overwhelming desire to ignite and promote their store’s diamond sales, has been extremely ...

Readmore

ASHI launches the I DO Bridal Sweepstakes

20 DAYS AGO
ASHI launches the I DO Bridal Sweepstakes

Announces winner of #LovebrightValentine Sweepstakes

(NEW YORK) - ASHI is excited to launch the I DO Bridal Sweepstakes, to kickoff the wedding season for its retail partners. Retailers will be able to attract bridal shoppers to their stores, through various social media platforms, and let every bride...

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Start-to-Finish marks seventh anniversary with free bracelet promotion

(BIRMINGHAM, Ala.) - Start-to-Finish LLC, manufacturer of fine 14k gold diamond link bracelets, marks its seventh year in business this March. To celebrate, the company is offering retail jewelry stores in the United States a special promotion. Qualified jewelers may order any seven starter bracelets and receive one free. This offer is valid now through September 15, 2009.


 

The Start-to-Finish product line offers jewelers an easy way to win customers' loyalty in a difficult market. Consumers, who may be sensitive to price or dislike shopping, are offered an affordable luxury item.

"Your customers in search of a birthday gift may find and purchase an item, but for those who agonize over shopping, this doesn't solve their problem," says Renee Singer, Start-to-Finish owner and president. "They still have to worry about Mother's Day, their anniversary, Christmas, and many other holidays, depending on the relationship involved. The jeweler... can't guarantee that customer will come back. It's these issues we hope to address - for shoppers and stores."

The solution Start-to-Finish offers is an affordable starter bracelet - a gold-filled snake chain with one or more 14k gold and fine color diamond links, as a first purchase. On the next special occasion, the customer can purchase an additional link to be permanently attached to the others, replacing a portion of the snake chain. Family members, friends, and even the recipient can add links at any time until an economical, stylish tennis bracelet has been built.

With this special anniversary promotion and co-operative advertising support from the manufacturer, retail stores can create more traffic and reasons to visit.

"Because our bracelets are an affordable tennis bracelet alternative and offer a real solution - without sacrificing quality - consumers can feel like they are building an item of value while spending within their means," Singer says. "We hope our promotion helps jewelers take this important step for themselves and consumers who want to feel that fine jewelry is within their reach."

Start-to-Finish, LLC is a family owned and operated wholesale jewelry business, specializing in 14K white and yellow gold diamond link bracelets.

For more information call 888-753-8340 or visit www.start-to-finishbracelets.com.

 


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