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Last updateTue, 03 May 2016 11pm
Retailer Roundtable: What was your best store promotion?

Retailer Roundtable: What was your best store promotion?

Q: What was your best store promotion?

“For a numbe...

Retailer Roundtable: How do you manage your store’s social media?

Retailer Roundtable: How do you manage your store’s social media?

Q: How do you manage your store’s social media?

“We...

JA fights for jewelers on Capitol Hill

JA fights for jewelers on Capitol Hill

Association continues to promote industry policy p...

Russell Mefford - Jeweler by day, Southern Rocker by night

Russell Mefford - Jeweler by day, Southern Rocker by night

If you’re a Southern rock fan you know the differe...

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Staged kidnapping ploy to rob jeweler results in two deaths

Staged kidnapping ploy to rob jeweler results in two deaths

LAS VEGAS (KSNV News3LV) — Henderson police say a Las Vegas man was arrested in connection with the double homicide of two men.

38-year-old Brian Kleynen was arrested at his Las Vegas apartment and taken into custody without incident just before noon....

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Industry Events

Golden Triangle Shows announces new event in Kansas City

Golden Triangle Shows announces new event in Kansas City

The Golden Triangle Show, organizers and managers of regional business to business trade shows, has announced it is opening a new market in Kansas City, Missouri. To be held September 24-26 at the KCI Expo Center, the new show “is geared to serve the...

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On The Move

ASHI Diamonds appoints Ash Shah, CG, as Director of Business Development

ASHI Diamonds appoints Ash Shah, CG, as Director of Business Development

(NEW YORK) - ASHI Diamonds is pleased to announce the addition of Ash Shah, CG, as their Director of Business Development. Ash’s appointment is part of ASHI’s marketing and expansion strategy that will enable it to better serve the independent jeweler...

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What's New

JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC...

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Featured Articles

Revering a retiring patriarch, new generation at Ohio’s Leo Alfred Jewelers embraces simple recipe for success

Revering a retiring patriarch, new generation at Ohio’s Leo Alfred Jewelers embraces simple recipe for success

What makes Leo Alfred Jewelers in Dublin, Ohio, a special place? It’s a poignant subject these days. Tom Laudick, who has been in the jewelry industry for much of his life, retires this year but leaves an indelible mark on the next generation.

“Every ...

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Latest News

Staged kidnapping ploy to rob jeweler results in two deaths

1 DAY AGO
Staged kidnapping ploy to rob jeweler results in two deaths

LAS VEGAS (KSNV News3LV) — Henderson police say a Las Vegas man was arrested in connection with the double homicide of two men.

38-year-old Brian Kleynen was arrested at his Las Vegas apartment and taken into custody without incident just before noon.

The homicide happened on April 12 in the 100 block...

Readmore

JA fights for jewelers on Capitol Hill

1 DAY AGO
JA fights for jewelers on Capitol Hill

Association continues to promote industry policy positions through meetings, fund raisers and other activities

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has ramped up advocacy efforts in Washington, D.C. Recent activities...

Readmore

Golden Triangle Shows announces new event in Kansas City

1 DAY AGO
Golden Triangle Shows announces new event in Kansas City

The Golden Triangle Show, organizers and managers of regional business to business trade shows, has announced it is opening a new market in Kansas City, Missouri. To be held September 24-26 at the KCI Expo Center, the new show “is geared to serve the greater multi state region,” says show director B...

Readmore

August Atlanta Jewelry Show to spotlight coming trends, new designs, preview 2017 Show enhancements

1 DAY AGO
August Atlanta Jewelry Show to spotlight coming trends, new designs, preview 2017 Show enhancements

(ATLANTA) - When jewelers arrive for the August 6-8, 2016 Atlanta Jewelry Show at the Cobb Galleria, they’ll find a welcoming and enjoyable show experience that has defined the show throughout its history. Brand new resources, an easy-to-work floorplan, pre-show breakfast, AJS U educational offerings...

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ASHI Diamonds appoints Ash Shah, CG, as Director of Business Development

1 DAY AGO
ASHI Diamonds appoints Ash Shah, CG, as Director of Business Development

(NEW YORK) - ASHI Diamonds is pleased to announce the addition of Ash Shah, CG, as their Director of Business Development. Ash’s appointment is part of ASHI’s marketing and expansion strategy that will enable it to better serve the independent jewelers in the United States.

Readmore

Cecilia Gardner’s role at JVC to change in 2017

5 DAYS AGO

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th year.

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JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

5 DAYS AGO

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC provides simple and useable tools for all jeweler...

Readmore

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

5 DAYS AGO
TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel is shaking up Father Time in 2016, launching the adventurous Maverick Collection. Inspired by the ground-breaking Son of Time masterpiece, the Maverick Collection takes TW Steel’s bold attitude, blends in cool vintage styling and twists it all together to deliver a totally fresh take on tim...

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Start-to-Finish marks seventh anniversary with free bracelet promotion

(BIRMINGHAM, Ala.) - Start-to-Finish LLC, manufacturer of fine 14k gold diamond link bracelets, marks its seventh year in business this March. To celebrate, the company is offering retail jewelry stores in the United States a special promotion. Qualified jewelers may order any seven starter bracelets and receive one free. This offer is valid now through September 15, 2009.


 

The Start-to-Finish product line offers jewelers an easy way to win customers' loyalty in a difficult market. Consumers, who may be sensitive to price or dislike shopping, are offered an affordable luxury item.

"Your customers in search of a birthday gift may find and purchase an item, but for those who agonize over shopping, this doesn't solve their problem," says Renee Singer, Start-to-Finish owner and president. "They still have to worry about Mother's Day, their anniversary, Christmas, and many other holidays, depending on the relationship involved. The jeweler... can't guarantee that customer will come back. It's these issues we hope to address - for shoppers and stores."

The solution Start-to-Finish offers is an affordable starter bracelet - a gold-filled snake chain with one or more 14k gold and fine color diamond links, as a first purchase. On the next special occasion, the customer can purchase an additional link to be permanently attached to the others, replacing a portion of the snake chain. Family members, friends, and even the recipient can add links at any time until an economical, stylish tennis bracelet has been built.

With this special anniversary promotion and co-operative advertising support from the manufacturer, retail stores can create more traffic and reasons to visit.

"Because our bracelets are an affordable tennis bracelet alternative and offer a real solution - without sacrificing quality - consumers can feel like they are building an item of value while spending within their means," Singer says. "We hope our promotion helps jewelers take this important step for themselves and consumers who want to feel that fine jewelry is within their reach."

Start-to-Finish, LLC is a family owned and operated wholesale jewelry business, specializing in 14K white and yellow gold diamond link bracelets.

For more information call 888-753-8340 or visit www.start-to-finishbracelets.com.

 


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