04192018Thu
Last updateTue, 17 Apr 2018 11pm
Bead it on down the line

Bead it on down the line

A girls’ day out can do a lot for a woman, from re...

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers in Thomasville, Ga., has three dri...

Steady attendance, serious buyers welcome spring at Atlanta Jewelry Show

Steady attendance, serious buyers welcome spring at Atlanta Jewelry Show

(ATLANTA)  - Steady attendance numbers coupled with ...

Estate jeweler starts foundation, jewelry collection for niece

Estate jeweler starts foundation, jewelry collection for niece

When a young life ends abruptly - especially a per...

Other News

NRF/IBM study sheds light on what Gen Z shoppers really want

NRF/IBM study sheds light on what Gen Z shoppers really want

“What do Gen Z shoppers really want,” the third and final installment of a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, examines what this youngest generation considers to be “retail essentials”...

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Industry Events

Innovative Musical Leadership Program to open GIA Symposium

Innovative Musical Leadership Program to open GIA Symposium

The Music Paradigm’s world-renowned music and learning program imparts leadership lessons of the symphony maestro

(CARLSBAD, Calif.) - The GIA (Gemological Institute of America) International Gemological Symposium, Oct. 7-9 in Carlsbad, CA, will includ...

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On The Move

Finalists and judges announced for 2018 Saul Bell Design Award

Finalists and judges announced for 2018 Saul Bell Design Award

Rio Grande, the organizer of the Saul Bell Design Award ( www.saulbellaward.com ), is pleased to announce the 45 finalists of the 2018 Saul Bell Design Award competition, as well as the two panels of experts tasked with judging the finalists’ work.

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What's New

GIA provides Melee Analysis Service

GIA provides Melee Analysis Service

Independently operated inside Stuller’s global headquarters

(LAFAYETTE, La.) - Stuller, Inc. is pleased to announce a new strategic service arrangement with GIA (Gemological Institute of America) by offering GIA’S Melee Analysis Service inside its glob...

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Featured Articles

Medford Chason’s treasures

Medford Chason’s treasures

As the saying goes, “one man gathers what another man spills.” In his early teens, enterprising young Medford Chason and his boyhood buddy excavated a garbage dump near his family’s tobacco farm in Southwest, GA that was closed in the early 1900s. Ov...

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Latest News

NRF/IBM study sheds light on what Gen Z shoppers really want

1 DAY AGO
NRF/IBM study sheds light on what Gen Z shoppers really want

“What do Gen Z shoppers really want,” the third and final installment of a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, examines what this youngest generation considers to be “retail essentials” as well as what delights and engages them. The st...

Readmore

WJA announces free first-year memberships for students

1 DAY AGO
WJA announces free first-year memberships for students

A Gemological Science International (GSI) sponsorship is underwriting the project

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) announced that it’s offering the first year of student membership free to students during 2018, thanks to a new sponsorship from Gemological Science Internatio...

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Innovative Musical Leadership Program to open GIA Symposium

8 DAYS AGO
Innovative Musical Leadership Program to open GIA Symposium

The Music Paradigm’s world-renowned music and learning program imparts leadership lessons of the symphony maestro

(CARLSBAD, Calif.) - The GIA (Gemological Institute of America) International Gemological Symposium, Oct. 7-9 in Carlsbad, CA, will include the debut - for the gem and jewelry industry - o...

Readmore

Jewelers Vigilance Committee announces 2018 webinar series

8 DAYS AGO
Jewelers Vigilance Committee announces 2018 webinar series

(NEW YORK) - The Jewelers Vigilance Committee (JVC) will commence an important live webinar series beginning in May of 2018. This series is designed to help members of our industry avoid legal risks and implement legally compliant business practices. Mark your calendars now so you can catch each of t...

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Finalists and judges announced for 2018 Saul Bell Design Award

1 DAY AGO
Finalists and judges announced for 2018 Saul Bell Design Award

Rio Grande, the organizer of the Saul Bell Design Award ( www.saulbellaward.com ), is pleased to announce the 45 finalists of the 2018 Saul Bell Design Award competition, as well as the two panels of experts tasked with judging the finalists’ work.

Readmore

Joel McFadden Appointed Director of MJSA Council of Custom Jewelers

1 DAY AGO
Joel McFadden Appointed Director of MJSA Council of Custom Jewelers

MJSA, the trade alliance dedicated to professional excellence in jewelry making and design, has appointed Joel McFadden as director of the MJSA Council of Custom Jewelers.

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GIA provides Melee Analysis Service

1 DAY AGO
GIA provides Melee Analysis Service

Independently operated inside Stuller’s global headquarters

(LAFAYETTE, La.) - Stuller, Inc. is pleased to announce a new strategic service arrangement with GIA (Gemological Institute of America) by offering GIA’S Melee Analysis Service inside its global headquarters in Lafayette, Louisiana. Melee use...

Readmore

AGS Laboratories now offers independent diamond cutter services

8 DAYS AGO
AGS Laboratories now offers independent diamond cutter services

(LAS VEGAS) - AGS Laboratories has engaged Advanced Diamonds, a Las Vegas diamond cutting service, in an effort to further support the needs of clients and AGS members by offering laser inscription removal and recutting services.

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The Marketing Minute: Trend Spotting

6 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

6 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Start-to-Finish marks seventh anniversary with free bracelet promotion

(BIRMINGHAM, Ala.) - Start-to-Finish LLC, manufacturer of fine 14k gold diamond link bracelets, marks its seventh year in business this March. To celebrate, the company is offering retail jewelry stores in the United States a special promotion. Qualified jewelers may order any seven starter bracelets and receive one free. This offer is valid now through September 15, 2009.


 

The Start-to-Finish product line offers jewelers an easy way to win customers' loyalty in a difficult market. Consumers, who may be sensitive to price or dislike shopping, are offered an affordable luxury item.

"Your customers in search of a birthday gift may find and purchase an item, but for those who agonize over shopping, this doesn't solve their problem," says Renee Singer, Start-to-Finish owner and president. "They still have to worry about Mother's Day, their anniversary, Christmas, and many other holidays, depending on the relationship involved. The jeweler... can't guarantee that customer will come back. It's these issues we hope to address - for shoppers and stores."

The solution Start-to-Finish offers is an affordable starter bracelet - a gold-filled snake chain with one or more 14k gold and fine color diamond links, as a first purchase. On the next special occasion, the customer can purchase an additional link to be permanently attached to the others, replacing a portion of the snake chain. Family members, friends, and even the recipient can add links at any time until an economical, stylish tennis bracelet has been built.

With this special anniversary promotion and co-operative advertising support from the manufacturer, retail stores can create more traffic and reasons to visit.

"Because our bracelets are an affordable tennis bracelet alternative and offer a real solution - without sacrificing quality - consumers can feel like they are building an item of value while spending within their means," Singer says. "We hope our promotion helps jewelers take this important step for themselves and consumers who want to feel that fine jewelry is within their reach."

Start-to-Finish, LLC is a family owned and operated wholesale jewelry business, specializing in 14K white and yellow gold diamond link bracelets.

For more information call 888-753-8340 or visit www.start-to-finishbracelets.com.

 


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