02282015Sat
Last updateFri, 27 Feb 2015 8am
KDM is preferred jewelry showcase supply partner for Stuller

KDM is preferred jewelry showcase supply partner for Stuller

(CINCINNATI) - Stuller, one of the world’s largest ...

Richline announces partnerships with “wearable technology” companies

Richline announces partnerships with “wearable technology” companies

Forms alliance with CUFF  and Omate ®              ...

#NFC Pearl from Galatea gives jewelry a voice

#NFC Pearl from Galatea gives jewelry a voice

Patented Momento Pearl   saves your precious moment...

Texas Institute of Jewelry Technology holds awards ceremony

Texas Institute of Jewelry Technology holds awards ceremony

An awards and recognition ceremony was recently he...

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The Professional Appraisal Practice

This article is in response to Mr. Koehler’s articles in the December and January issues of this publication entitled “Appraising jewelry my way”.

Valu...

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Industry Events

On The Move

AGTA announces Board of Directors election results

(DALLAS) - The American Gem Trade Association (AGTA) announced the results of it’s annual AGTA Board of Directors election. Bruce Bridges, of Bridges T...

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What's New

RapNet launches new Android app

(NEW YORK) - RapNet has announced the release of a new mobile app for Android, following the successful launch of their iPhone app.

The app allows RapNe...

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Featured Articles

Richmond jewelers join again to support children’s hospital

Richmond jewelers join again to support children’s hospital

(RICHMOND, Vir.) - Ten of Richmond, Virginia’s most distinguished retail jewelers gathered at the 51st Children’s Hospital Foundation Ball at the Count...

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Latest News

The Professional Appraisal Practice

26 DAYS AGO

This article is in response to Mr. Koehler’s articles in the December and January issues of this publication entitled “Appraising jewelry my way”.

Valuation & Appraisal science for personal property, including gems and jewelry, is now in its 4th decade of long-standing, but continually developing...

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More on appraising

26 DAYS AGO

It is with great interest that I read Chuck Koehler’s article about appraising - well, more really about how he appraises.  Today, appraising is no longer considered an added value for jewelry stores -give-them-an-appraisal-higher-than-the-amount-they-paid-’cause-it-will-make-them-feel-good-and-they...

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New! FREE Pre-Show Exhibtor Educational Seminar

8 DAYS AGO
New! FREE Pre-Show Exhibtor Educational Seminar

Take a break from booth set-up to brush up on some quick and easy marketing tools that promise to build your business.

As part of our 65th Anniversary celebration, the Atlanta Jewelry Show puts a special spotlight on one of the show's hallmarks -- education. In addition to the full roster of retail-o...

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U.S. Antique Shows partners with the Rapaport Group

26 DAYS AGO

Rapaport to sponsor four U.S. Antique Shows in 2015

(NAPLES, Fla.) - U.S. Antique Shows, producer of several highly anticipated antique events, recently announced their latest partnership agreement with the Rapaport Group. The Rapaport Group is an international network of companies providing added val...

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AGTA announces Board of Directors election results

26 DAYS AGO

(DALLAS) - The American Gem Trade Association (AGTA) announced the results of it’s annual AGTA Board of Directors election. Bruce Bridges, of Bridges Tsavorite, and Jeffrey Bilgore, of Jeffrey Bilgore, LLC, were both re-elected to the Board; and Charles Carmona, Guild Laboratories, and Robert Van Wag...

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Richline announces partnerships with “wearable technology” companies

26 DAYS AGO
Richline announces partnerships with “wearable technology” companies

Forms alliance with CUFF  and Omate ®                              

Richline Brands and CUFF™, a Bay-area based, connected jewelry company, have announced a partnership agreement for the exclusive distribution of CUFF products. The partnership is designed to fundamentally bridge the function and fashi...

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RapNet launches new Android app

26 DAYS AGO

(NEW YORK) - RapNet has announced the release of a new mobile app for Android, following the successful launch of their iPhone app.

The app allows RapNet members to conduct their business on the go, and stay on top of the market wherever they are. The app includes advanced searches, saved searches and...

Readmore

#NFC Pearl from Galatea gives jewelry a voice

26 DAYS AGO
#NFC Pearl from Galatea gives jewelry a voice

Patented Momento Pearl   saves your precious moments in a pearl

(SAN DIMAS, Calif.) - The NFC-empowered Momento Pearl™ from Galatea: Jewelry by Artist is a cultured pearl containing near field communication (NFC) technology, allowing a user to create a tailored voice message that can be played when the...

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JIC provides tools your business needs to survive

(NEW YORK) - Jewelry Information Center (JIC) is providing essential marketing materials to retailers during these difficult times when they are needed most. The ad slicks, post cards, and in-store signage allow retailers to tie directly into JIC's national consumer "Jewelry Stories" campaign. The razor sharp marketing and advertising materials are vital to driving consumers into retail stores.


"The JIC advertising and marketing tools allow member retailers to differentiate their businesses in these tough economic times," says David Bouffard, JIC board chairman.

The "Jewelry Stories" ad materials pull on the emotional chord of consumers, generating increased desire to purchase jewelry. The post cards reinforce that message and serve as invitations to attract customers to members' stores. The in-store signage encourages sales staff to take the campaign full circle and opens a communication dialogue. JIC also provides additional instructions, tips and special event ideas for use with the materials.

The advertising and marketing materials, available free of charge to Jewelry Information Center and Jewelers of America members, are easy to use and quick to customize.

The "Jewelry Stories" campaign is available on Jewelry Information Center's newly revamped website, www.JIC.org. In addition to the campaign, JIC's website features gift guides and consumer wish lists to reinforce the message that jewelry is an ideal gift year round.

For more information on Jewelry Information Center or to access the "Jewelry Stories" campaign, visit www.JIC.org.

 


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