"The JIC advertising and marketing tools allow member retailers to differentiate their businesses in these tough economic times," says David Bouffard, JIC board chairman.
The "Jewelry Stories" ad materials pull on the emotional chord of consumers, generating increased desire to purchase jewelry. The post cards reinforce that message and serve as invitations to attract customers to members' stores. The in-store signage encourages sales staff to take the campaign full circle and opens a communication dialogue. JIC also provides additional instructions, tips and special event ideas for use with the materials.
The advertising and marketing materials, available free of charge to Jewelry Information Center and Jewelers of America members, are easy to use and quick to customize.
The "Jewelry Stories" campaign is available on Jewelry Information Center's newly revamped website, www.JIC.org. In addition to the campaign, JIC's website features gift guides and consumer wish lists to reinforce the message that jewelry is an ideal gift year round.
For more information on Jewelry Information Center or to access the "Jewelry Stories" campaign, visit www.JIC.org.