07282015Tue
Last updateWed, 22 Jul 2015 10pm
Padgett elected President of NC Jewelers Association

Padgett elected President of NC Jewelers Association

The North Carolina Jewelers Association (NCJA) ann...

Schnack’s Fine Jewelry turns 150

Schnack’s Fine Jewelry turns 150

Not many jewelry retailers can say their store ope...

From Vicenza with Love: At Oro International, Italian family values shine

From Vicenza with Love: At Oro International, Italian family values shine

Fifty years ago, Qurino Ruzza, with 20 years as a ...

Mason-Kay Jade to make Atlanta Jewelry Show debut

Mason-Kay Jade to make Atlanta Jewelry Show debut

Mason-Kay Jade has been a leading fine jade jewelr...

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Discovery Of Opal On Mars Hints At Existence Of Alien Life

Discovery Of Opal On Mars Hints At Existence Of Alien Life

Opals discovered on Mars could suggest the planet may have once been home to life, researchers suggest. The precious stone, known as a fire opal for i...

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Jewelers Mutual presents honors at National Sale Conference

Jewelers Mutual presents honors at National Sale Conference

(NEENAH, Wis.) - Jewelers Mutual Insurance Company recognized its top agencies and agents during the annual awards ceremony held at their National Sale...

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What's New

Lafonn debuts Asscher Cut Collection

Lafonn debuts Asscher Cut Collection

(CYPRESS, Calif.) - Lafonn raised the stakes in Las Vegas and debuted a new collection featuring today’s hottest diamond cut: the Asscher.

Originally de...

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Latest News

Discovery Of Opal On Mars Hints At Existence Of Alien Life

5 DAYS AGO
Discovery Of Opal On Mars Hints At Existence Of Alien Life

Opals discovered on Mars could suggest the planet may have once been home to life, researchers suggest. The precious stone, known as a fire opal for its distinctive red, orange and yellow coloration, was discovered in a Martian meteorite.

Nakhla, the meteorite in which the stone was discovered, is cu...

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10 Interesting Facts About Gold

5 DAYS AGO
10 Interesting Facts About Gold
To keep things light since it is vacation season, we decided to write something a little different for this week's blog.
Some interesting facts about our favorite precious metal.

Facts about GOLD :

1. Production: China is currently ranked #1 for gold output worldwide, Russia is #2.

2. Absolutely pure go...

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From Jewels to Tools: Ivan Levi to speak on enhancing business practices at RJO Show in August

28 DAYS AGO
From Jewels to Tools: Ivan Levi to speak on enhancing business practices at RJO Show in August

(HIGHLAND PARK, Ill.) - The jewelry industry has seen changes in the way business is being done since the advent of the Internet, and especially since the economic downturn began in 2007. Ivan Levi’s quest to find answers to questions about these changes led him to discover how one specific, yet easy...

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Rings of Strength collects over $60,000 for JFC

28 DAYS AGO
Rings of Strength collects over $60,000 for JFC

(NEW YORK) - Jewelers for Children (JFC) held the 3rd Annual Rings of Strength Tour on Thursday, May 28, at Mandalay Bay Resort Casino in Las Vegas, NV. More than 125 participants assembled at 5:30 a.m. to either walk or run 5K, or bike one of two courses, a leisurely 15K route or a challenging 50K r...

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Padgett elected President of NC Jewelers Association

27 DAYS AGO
Padgett elected President of NC Jewelers Association

The North Carolina Jewelers Association (NCJA) announced that Brad Padgett, an independent jeweler and native of Jacksonville, North Carolina, is the new president of the statewide association. His two-year term of office as the organization’s president began May 16.

Padgett graduated with a B.S.B.A....

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Two Houston jewelers named Distinction Winners in Houston Better Business Bureau Awards for Excellence

27 DAYS AGO
Two Houston jewelers named Distinction Winners in Houston Better Business Bureau Awards for Excellence

(HOUSTON, Tex.) - Houston Jewelry and Jewelry Judge Ben Gordon were among the businesses recognized at the annual Houston Better Business Bureau Awards of Excellence held in May. Both businesses were named Distinction Winners, a designation awarded to businesses that maintain a superior commitment to...

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Lafonn debuts Asscher Cut Collection

5 DAYS AGO
Lafonn debuts Asscher Cut Collection

(CYPRESS, Calif.) - Lafonn raised the stakes in Las Vegas and debuted a new collection featuring today’s hottest diamond cut: the Asscher.

Originally designed in 1902, the Art Deco-styled rectilinear diamond cut is having a modern-day renaissance. Lafonn adds its signature style to the Asscher Cut Sim...

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Samuel Spil Co. expands Dancing CZ line

19 DAYS AGO
Samuel Spil Co. expands Dancing CZ line

Samuel Spil Company is excited to announce the addition of Dancing CZ rings. Spil reports their Dancing CZ line was one of their hottest sellers for the 2014 holiday season and they expect it to continue this holiday season. The company has also been busy selecting holiday themed Dancing CZ pendant...

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JIC provides tools your business needs to survive

(NEW YORK) - Jewelry Information Center (JIC) is providing essential marketing materials to retailers during these difficult times when they are needed most. The ad slicks, post cards, and in-store signage allow retailers to tie directly into JIC's national consumer "Jewelry Stories" campaign. The razor sharp marketing and advertising materials are vital to driving consumers into retail stores.


"The JIC advertising and marketing tools allow member retailers to differentiate their businesses in these tough economic times," says David Bouffard, JIC board chairman.

The "Jewelry Stories" ad materials pull on the emotional chord of consumers, generating increased desire to purchase jewelry. The post cards reinforce that message and serve as invitations to attract customers to members' stores. The in-store signage encourages sales staff to take the campaign full circle and opens a communication dialogue. JIC also provides additional instructions, tips and special event ideas for use with the materials.

The advertising and marketing materials, available free of charge to Jewelry Information Center and Jewelers of America members, are easy to use and quick to customize.

The "Jewelry Stories" campaign is available on Jewelry Information Center's newly revamped website, www.JIC.org. In addition to the campaign, JIC's website features gift guides and consumer wish lists to reinforce the message that jewelry is an ideal gift year round.

For more information on Jewelry Information Center or to access the "Jewelry Stories" campaign, visit www.JIC.org.

 


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