04242018Tue
Last updateTue, 17 Apr 2018 11pm
Steady attendance, serious buyers welcome spring at Atlanta Jewelry Show

Steady attendance, serious buyers welcome spring at Atlanta Jewelry Show

(ATLANTA)  - Steady attendance numbers coupled with ...

Bead it on down the line

Bead it on down the line

A girls’ day out can do a lot for a woman, from re...

Retail Roundtable: What’s the most unusual request you’ve had from a customer?

Retail Roundtable: What’s the most unusual request you’ve had from a customer?

“I started working in this business on September 1...

Estate jeweler starts foundation, jewelry collection for niece

Estate jeweler starts foundation, jewelry collection for niece

When a young life ends abruptly - especially a per...

Other News

NRF/IBM study sheds light on what Gen Z shoppers really want

NRF/IBM study sheds light on what Gen Z shoppers really want

“What do Gen Z shoppers really want,” the third and final installment of a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, examines what this youngest generation considers to be “retail essentials”...

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Industry Events

Innovative Musical Leadership Program to open GIA Symposium

Innovative Musical Leadership Program to open GIA Symposium

The Music Paradigm’s world-renowned music and learning program imparts leadership lessons of the symphony maestro

(CARLSBAD, Calif.) - The GIA (Gemological Institute of America) International Gemological Symposium, Oct. 7-9 in Carlsbad, CA, will includ...

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On The Move

Finalists and judges announced for 2018 Saul Bell Design Award

Finalists and judges announced for 2018 Saul Bell Design Award

Rio Grande, the organizer of the Saul Bell Design Award ( www.saulbellaward.com ), is pleased to announce the 45 finalists of the 2018 Saul Bell Design Award competition, as well as the two panels of experts tasked with judging the finalists’ work.

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What's New

GIA provides Melee Analysis Service

GIA provides Melee Analysis Service

Independently operated inside Stuller’s global headquarters

(LAFAYETTE, La.) - Stuller, Inc. is pleased to announce a new strategic service arrangement with GIA (Gemological Institute of America) by offering GIA’S Melee Analysis Service inside its glob...

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Featured Articles

Medford Chason’s treasures

Medford Chason’s treasures

As the saying goes, “one man gathers what another man spills.” In his early teens, enterprising young Medford Chason and his boyhood buddy excavated a garbage dump near his family’s tobacco farm in Southwest, GA that was closed in the early 1900s. Ov...

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Latest News

NRF/IBM study sheds light on what Gen Z shoppers really want

6 DAYS AGO
NRF/IBM study sheds light on what Gen Z shoppers really want

“What do Gen Z shoppers really want,” the third and final installment of a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, examines what this youngest generation considers to be “retail essentials” as well as what delights and engages them. The st...

Readmore

WJA announces free first-year memberships for students

6 DAYS AGO
WJA announces free first-year memberships for students

A Gemological Science International (GSI) sponsorship is underwriting the project

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) announced that it’s offering the first year of student membership free to students during 2018, thanks to a new sponsorship from Gemological Science Internatio...

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Innovative Musical Leadership Program to open GIA Symposium

12 DAYS AGO
Innovative Musical Leadership Program to open GIA Symposium

The Music Paradigm’s world-renowned music and learning program imparts leadership lessons of the symphony maestro

(CARLSBAD, Calif.) - The GIA (Gemological Institute of America) International Gemological Symposium, Oct. 7-9 in Carlsbad, CA, will include the debut - for the gem and jewelry industry - o...

Readmore

Jewelers Vigilance Committee announces 2018 webinar series

12 DAYS AGO
Jewelers Vigilance Committee announces 2018 webinar series

(NEW YORK) - The Jewelers Vigilance Committee (JVC) will commence an important live webinar series beginning in May of 2018. This series is designed to help members of our industry avoid legal risks and implement legally compliant business practices. Mark your calendars now so you can catch each of t...

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Finalists and judges announced for 2018 Saul Bell Design Award

6 DAYS AGO
Finalists and judges announced for 2018 Saul Bell Design Award

Rio Grande, the organizer of the Saul Bell Design Award ( www.saulbellaward.com ), is pleased to announce the 45 finalists of the 2018 Saul Bell Design Award competition, as well as the two panels of experts tasked with judging the finalists’ work.

Readmore

Joel McFadden Appointed Director of MJSA Council of Custom Jewelers

6 DAYS AGO
Joel McFadden Appointed Director of MJSA Council of Custom Jewelers

MJSA, the trade alliance dedicated to professional excellence in jewelry making and design, has appointed Joel McFadden as director of the MJSA Council of Custom Jewelers.

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GIA provides Melee Analysis Service

6 DAYS AGO
GIA provides Melee Analysis Service

Independently operated inside Stuller’s global headquarters

(LAFAYETTE, La.) - Stuller, Inc. is pleased to announce a new strategic service arrangement with GIA (Gemological Institute of America) by offering GIA’S Melee Analysis Service inside its global headquarters in Lafayette, Louisiana. Melee use...

Readmore

AGS Laboratories now offers independent diamond cutter services

12 DAYS AGO
AGS Laboratories now offers independent diamond cutter services

(LAS VEGAS) - AGS Laboratories has engaged Advanced Diamonds, a Las Vegas diamond cutting service, in an effort to further support the needs of clients and AGS members by offering laser inscription removal and recutting services.

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The Marketing Minute: Trend Spotting

6 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

6 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Stuller foresees two kinds of change for independent jewelers

At Las Vegas' JCK, Luxury and Couture Shows' seminars and conferences, speaker after speaker ended up saying something like, "When business does turn around, we won't be doing it the same way we used to." Presenters who are experts in marketing, inventory control, sales, technology and products seemed to agree that the American retail jeweler will be forever changed by the "current economic situation."

So, what is an independent retail jeweler to do? To keep doing things as in the past is probably a train to nowhere. One supplier was obviously way ahead of the curve when it came to forward thinking innovation.

Stuller, Inc. presented multiple new initiatives designed to help jewelry retailers change the business of jewelry.

Not content to offer only new merchandise that may or may not be on the jewelry retailer's radar, Stuller presented new, forward thinking tools to help jewelry retailers think beyond the old way of doing things and look into the future at what retailers of jewelry may become.

Stuller-eGraver-July
Stuller's new 3D Ring Engraver enables retailers to show potential clients
a live 3 dimensional preview of what their engraved ring will look like.

Kerry Hand, executive director of Marketing Services and Public Relations at Stuller said that the theme for the show at Stuller represented two kinds of change: first, by offering evolutionary or "bite-size" changes such as the DTC Sightholder's diamond-based digital selling systems, prototype (or alloy-based) selling systems and others. The second, which moves retail further into the future, is more revolutionary as it relies on the latest technologies. "Its all about lowering the inventory investment while increasing profit opportunity potential," said Hand.

New digital technologies introduced will help expand the retailer's inventory by offering ways jewelers can utilize Stuller's expansive inventory while working with a customer in their store. The Virtual Diamond Selector, 3D Ring Engraver and Diamond Stud Earring Builder will all appear to be a part of the retailers own inventory.

The Virtual Diamond Selector will allow the retailer to search by size, shape, or color from among the approximately 10,000 diamonds in the Stuller inventory on a web page featuring the retailers logo, background color and retail prices all predetermined behind the scenes.

The retailer will be able to change the formula to set retail prices anytime he/she wants to as their local market requires.

3D Ring Engraver represents the most advanced web based wedding band engraving functionality to date. While sitting with a customer, the jeweler will be able to select the font style, size and placement, enter the engraving and see a live 3 dimensional preview of what the engraved ring will look like.

The Diamond Stud Earring program will allow the jeweler to work with his client while making selections based on shape, size and price as well as mounting choices. If you don't have exactly what they want in stock, jewelers will be able to show them exactly what they want or want to spend. With the Stuller just-in-time (JIT) shipping, retailers will be able to offer merchandise for the client's needs quickly.

All of these digital selling solutions have been developed by Stuller with Gemvision, Stuller's strategic partner to harness new technology and offer custom solutions to independent jewelers.

Stuller-iPhone-July
new "Live Diamond Try On" iPhone application allows users to custom design an engagement ring, see how it looks on the wearer's hand, and locate and contact the nearest Stuller retailer to purchase, all from the users iPhone.

Mr. Hand rocked our world when he showed us a new application for the iPhone. Coming to an iPhone near you is Live Diamond Try On. This free application is one that the 20 to 40 year olds thinking about or shopping for an engagement ring will be sure to download. It allows the user to build a ring (mounting styles and colors, diamond four C's including all the diamond shapes and actual stone size), take a photo with the iPhone of the wearer's hand and then as if by magic, virtually place the ring on the soon to be bride's own finger.

This application won't mean much to my middle age friends and colleagues, but to my college student daughter and young adults her age this will be second nature. They look at their phones more than they talk on them! Twenty somethings will even be able to finds a jeweler and get Google map and directions to the nearest Stuller affiliated jeweler. A really cool marketing tool!

Also at the Stuller booth we previewed several prototype selling systems that will help the retail jeweler extend his inventory while reducing the costs of filling showcases. A sample kit for selling wedding bands features the most popular styles in different widths, styles and colors and is branded with the store color and logo. A colored stone selector kit features nine gemstones and assorted earring, ring and necklace styles to offer a custom alternative to supplement your inventory.

And to make your live inventory look better, Gemvision and Stuller introduced Case by Case, a really neat way to select custom displays for your showcases using 3D CAD software. With hundreds of fabrics, colors and arrangements that are married on screen to your showcase's exact size, style and finish your imagination won't be the only place you see what your refreshed showcase displays will look like.

For more information contact Stuller, Inc. at 800-877-7777 or visit www.stuller.com.


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