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Last updateWed, 06 Dec 2017 6am
Floyd & Green Jewelers celebrating 25th anniversary

Floyd & Green Jewelers celebrating 25th anniversary

For Steve Floyd & Tom Williams, it seems like ...

GA jeweler makes ‘Black Panther’ ring for Marvel movies

GA jeweler makes ‘Black Panther’ ring for Marvel movies

Hans and Lynn Allwicher, co-owners of Jewelry Expr...

“That guy who baby sits jewelry stores”

“That guy who baby sits jewelry stores”

Longtime jeweler fires up retired ambulance to off...

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports, a leading diamond jewelry manufa...

Other News

NRF says Senate passage of tax reform could give shoppers ‘free Christmas’

NRF says Senate passage of tax reform could give shoppers ‘free Christmas’

(WASHINGTON) - The National Retail Federation (NRF) welcomed Senate passage of landmark tax reform legislation, saying congressional action on the pro-growth plan is helping boost consumer confidence and that savings from reform could be enough to pay...

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Industry Events

GIA reports well attended Jewelry Career Fair and Open House

GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual e...

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On The Move

American Gem Trade Association GemFair™ and U.S. Antique Shows to co-locate in Las Vegas

American Gem Trade Association GemFair™ and U.S. Antique Shows to co-locate in Las Vegas

Partnership will mutually benefit exhibitors and attendees

(NEW YORK) - The American Gem Trade Association (AGTA) and U.S. Antique Shows are pleased to announce that their Las Vegas events will be co-located at the Las Vegas Convention Center, beginnin...

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What's New

GN Diamond unveils Diamond Hunt

GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and ...

Readmore

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Latest News

NRF says Senate passage of tax reform could give shoppers ‘free Christmas’

4 DAYS AGO
NRF says Senate passage of tax reform could give shoppers ‘free Christmas’

(WASHINGTON) - The National Retail Federation (NRF) welcomed Senate passage of landmark tax reform legislation, saying congressional action on the pro-growth plan is helping boost consumer confidence and that savings from reform could be enough to pay for many families’ holiday shopping.

Readmore

Maximize the store experience

4 DAYS AGO

Jewelers Mutual’s 5 tips to go beyond the sale this holiday season

(NEENAH, Wis.) - We’ve all heard the catch phrase “don’t sweat the small stuff”, but in retail nothing could be further from the truth, especially this holiday season. Facing the busiest time of year and increased traffic, it’s easy to...

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GIA reports well attended Jewelry Career Fair and Open House

10 DAYS AGO
GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual event at GIA’s Carlsbad World Headquarters was bust...

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IGI presents at AliExpress event ahead of Major Chinese Ecommerce Day

10 DAYS AGO

(SHANGHAI, China) - The International Gemological Institute’s (IGI) Shanghai team delivered a lecture at the AliExpress “Double Eleven Jewelry Industry Gold Sellers Training Session” in Hangzhou, China. AliExpress is an ecommerce platform owned by Alibaba (currently the world’s largest retailer).

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American Gem Trade Association GemFair™ and U.S. Antique Shows to co-locate in Las Vegas

4 DAYS AGO
American Gem Trade Association GemFair™ and U.S. Antique Shows to co-locate in Las Vegas

Partnership will mutually benefit exhibitors and attendees

(NEW YORK) - The American Gem Trade Association (AGTA) and U.S. Antique Shows are pleased to announce that their Las Vegas events will be co-located at the Las Vegas Convention Center, beginning in June of 2019. AGTA GemFair™ Las Vegas is a de...

Readmore

Rembrandt expanding U.S. operations to support sales growth of traditional charm bracelet business

4 DAYS AGO
Rembrandt expanding U.S. operations to support sales growth of traditional charm bracelet business

(WILLIAMSVILLE, N.Y.) - Rembrandt Charms is expanding its Williamsville, New York operations to include a new state of the art, eco-friendly electroplating facility. Rembrandt Charms was awarded an Empire State Development Grant by New York State for this project. The expansion is an integral part of...

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GN Diamond unveils Diamond Hunt

4 DAYS AGO
GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and has responded by now offering retailers the abilit...

Readmore

Brad Huisken introduces retail sales training app

10 DAYS AGO

(DENVER) – As retailers face more pressure from online competition, it’s important for brick-and-mortar stores to make the most of every sales opportunity they have. Brad Huisken’s IAS Training provides sales associates and managers with the tools to build customer relationships and increase sales, a...

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Furry friends on the job: Otto from Kester Jewelry store

4 DAYS AGO
Furry friends on the job: Otto from Kester Jewelry store

Otto the laser welding cat is a 4 year old rescue kitty. The second feline featured in our Furry Friends, Otto is the 4th kitty in 45 years to grace the Kester Jewelry store in Craig, Colorado, where he works side-by-side with owner Richard Tyser. 

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Furry friends on the job: Riley of M Lange Pearl Company

11 DAYS AGO
Furry friends on the job: Riley of M Lange Pearl Company

This is Riley. Riley is an 8 1/2 year-old full-sized male standard poodle. He goes to work daily with pearl dealer Norman Lange at M Lange Pearl Company in Oconomowoc, Wisconsin, where he serves as the “office manager.” Norman says the suave poodle is especially excited to greet his female customers...

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The Marketing Minute: Trend Spotting

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Stuller foresees two kinds of change for independent jewelers

At Las Vegas' JCK, Luxury and Couture Shows' seminars and conferences, speaker after speaker ended up saying something like, "When business does turn around, we won't be doing it the same way we used to." Presenters who are experts in marketing, inventory control, sales, technology and products seemed to agree that the American retail jeweler will be forever changed by the "current economic situation."

So, what is an independent retail jeweler to do? To keep doing things as in the past is probably a train to nowhere. One supplier was obviously way ahead of the curve when it came to forward thinking innovation.

Stuller, Inc. presented multiple new initiatives designed to help jewelry retailers change the business of jewelry.

Not content to offer only new merchandise that may or may not be on the jewelry retailer's radar, Stuller presented new, forward thinking tools to help jewelry retailers think beyond the old way of doing things and look into the future at what retailers of jewelry may become.

Stuller-eGraver-July
Stuller's new 3D Ring Engraver enables retailers to show potential clients
a live 3 dimensional preview of what their engraved ring will look like.

Kerry Hand, executive director of Marketing Services and Public Relations at Stuller said that the theme for the show at Stuller represented two kinds of change: first, by offering evolutionary or "bite-size" changes such as the DTC Sightholder's diamond-based digital selling systems, prototype (or alloy-based) selling systems and others. The second, which moves retail further into the future, is more revolutionary as it relies on the latest technologies. "Its all about lowering the inventory investment while increasing profit opportunity potential," said Hand.

New digital technologies introduced will help expand the retailer's inventory by offering ways jewelers can utilize Stuller's expansive inventory while working with a customer in their store. The Virtual Diamond Selector, 3D Ring Engraver and Diamond Stud Earring Builder will all appear to be a part of the retailers own inventory.

The Virtual Diamond Selector will allow the retailer to search by size, shape, or color from among the approximately 10,000 diamonds in the Stuller inventory on a web page featuring the retailers logo, background color and retail prices all predetermined behind the scenes.

The retailer will be able to change the formula to set retail prices anytime he/she wants to as their local market requires.

3D Ring Engraver represents the most advanced web based wedding band engraving functionality to date. While sitting with a customer, the jeweler will be able to select the font style, size and placement, enter the engraving and see a live 3 dimensional preview of what the engraved ring will look like.

The Diamond Stud Earring program will allow the jeweler to work with his client while making selections based on shape, size and price as well as mounting choices. If you don't have exactly what they want in stock, jewelers will be able to show them exactly what they want or want to spend. With the Stuller just-in-time (JIT) shipping, retailers will be able to offer merchandise for the client's needs quickly.

All of these digital selling solutions have been developed by Stuller with Gemvision, Stuller's strategic partner to harness new technology and offer custom solutions to independent jewelers.

Stuller-iPhone-July
new "Live Diamond Try On" iPhone application allows users to custom design an engagement ring, see how it looks on the wearer's hand, and locate and contact the nearest Stuller retailer to purchase, all from the users iPhone.

Mr. Hand rocked our world when he showed us a new application for the iPhone. Coming to an iPhone near you is Live Diamond Try On. This free application is one that the 20 to 40 year olds thinking about or shopping for an engagement ring will be sure to download. It allows the user to build a ring (mounting styles and colors, diamond four C's including all the diamond shapes and actual stone size), take a photo with the iPhone of the wearer's hand and then as if by magic, virtually place the ring on the soon to be bride's own finger.

This application won't mean much to my middle age friends and colleagues, but to my college student daughter and young adults her age this will be second nature. They look at their phones more than they talk on them! Twenty somethings will even be able to finds a jeweler and get Google map and directions to the nearest Stuller affiliated jeweler. A really cool marketing tool!

Also at the Stuller booth we previewed several prototype selling systems that will help the retail jeweler extend his inventory while reducing the costs of filling showcases. A sample kit for selling wedding bands features the most popular styles in different widths, styles and colors and is branded with the store color and logo. A colored stone selector kit features nine gemstones and assorted earring, ring and necklace styles to offer a custom alternative to supplement your inventory.

And to make your live inventory look better, Gemvision and Stuller introduced Case by Case, a really neat way to select custom displays for your showcases using 3D CAD software. With hundreds of fabrics, colors and arrangements that are married on screen to your showcase's exact size, style and finish your imagination won't be the only place you see what your refreshed showcase displays will look like.

For more information contact Stuller, Inc. at 800-877-7777 or visit www.stuller.com.


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