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Jewelers for Children announces 2016 Rings of Strength Tour

Jewelers for Children announces 2016 Rings of Strength Tour

Bike, run or walk to help children in need

Jewelers...

Darling Imports helps you keep up with the trends

Darling Imports helps you keep up with the trends

Every year consumers concern themselves with fashi...

The Story Behind the Stone: Diamond & gemstones cut to push light performances

The Story Behind the Stone: Diamond & gemstones cut to push light performances

Transparent gemstones and diamonds are magnets of ...

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Could more acidic oceans mean less pearls?

Could more acidic oceans mean less pearls?

Increasingly acidic sea conditions have been shown to weaken the shells of pearl oysters—but it appears these mollusks are pretty resilient creatures.

AsianScientist (Jan. 29, 2016) - Pearls have adorned the necklines of women throughout history, but ...

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Industry Events

Midwest Jewelers Conference & Show - A new show with a history

Midwest Jewelers Conference & Show - A new show with a history

 

The 2016 Midwest Jewelers Conference & Show (MJC) is the “new” Jewelers Educational Conference, a regional jewelry conference and show that has been held biannually in suburban Kansas City, Missouri for 16 years. The name change, along with a mo...

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On The Move

Texas Institute of Jewelry Technology awards outstanding students

Texas Institute of Jewelry Technology awards outstanding students

An awards ceremony was held for students attending the Texas Institute of Jewelry Technology (TIJT) at Paris Junior College at the end of the fall semester.

Winners of a student design contest were: Jonathan Martin in CAD/CAM, Tony Henderson in Wax Ca...

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What's New

Jewelry Website Designers rolls out exciting new website

Jewelry Website Designers rolls out exciting new website

Jewelry Website Designers (JWD), a leading designer of websites for the jewelry industry, has announced the launch of a completely new website ( www.jewelrywebsitedesigners.com ) for 2016 that includes more intuitive navigation, and a line up of valuab...

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Featured Articles

Esperanza Diamond Tour starts in Arkansas

Esperanza Diamond Tour starts in Arkansas

Hailed as most valuable diamond ever found in U.S.

There are events that happen with such incredible timing and good fortune it almost seems like divine intervention is at work. Such is the case with the 8.52-carat Esperanza Diamond rough. From its se...

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Latest News

Could more acidic oceans mean less pearls?

5 DAYS AGO
Could more acidic oceans mean less pearls?

Increasingly acidic sea conditions have been shown to weaken the shells of pearl oysters—but it appears these mollusks are pretty resilient creatures.

AsianScientist (Jan. 29, 2016) - Pearls have adorned the necklines of women throughout history, but some evidence suggests that the gems’ future could...

Readmore

World's top 10 rookie gold mines

5 DAYS AGO
World's top 10 rookie gold mines

These high-grade mines will soon start competing with gold mining's industry leaders

The gold market is not a traditional mineral commodity market where one is able, under certain assumptions and limitations, to analyze supply/demand relationships and to make reasonable forecasts regarding future pri...

Readmore

Jewelers for Children announces 2016 Rings of Strength Tour

7 DAYS AGO
Jewelers for Children announces 2016 Rings of Strength Tour

Bike, run or walk to help children in need

Jewelers for Children (JFC) will hold the fourth installment of the very popular Rings of Strength on Thursday, June 2 in Las Vegas. Start time will be at 5:30 a.m. outside the tour bus entrance at the Mandalay Bay Resort Casino. Participants will be able to...

Readmore

Midwest Jewelers Conference & Show - A new show with a history

7 DAYS AGO
Midwest Jewelers Conference & Show - A new show with a history

 

The 2016 Midwest Jewelers Conference & Show (MJC) is the “new” Jewelers Educational Conference, a regional jewelry conference and show that has been held biannually in suburban Kansas City, Missouri for 16 years. The name change, along with a move to Kansas City’s downtown Power & Light Ent...

Readmore

Texas Institute of Jewelry Technology awards outstanding students

7 DAYS AGO
Texas Institute of Jewelry Technology awards outstanding students

An awards ceremony was held for students attending the Texas Institute of Jewelry Technology (TIJT) at Paris Junior College at the end of the fall semester.

Winners of a student design contest were: Jonathan Martin in CAD/CAM, Tony Henderson in Wax Carving and Andrew Ferguson in Fabrication and Desig...

Readmore

Industry veteran Michael Haider joins Taché USA as VP of Sales

12 DAYS AGO
Industry veteran Michael Haider joins Taché USA as VP of Sales

(NEW YORK) – Taché USA, a leading manufacturer of fine diamond jewelry, from bridal to fashion, is pleased to announce that industry veteran Michael Haider has joined the company as Vice President of Sales.

Michael will have the responsibility of working with existing customers as well as developing n...

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Jewelry Website Designers rolls out exciting new website

7 DAYS AGO
Jewelry Website Designers rolls out exciting new website

Jewelry Website Designers (JWD), a leading designer of websites for the jewelry industry, has announced the launch of a completely new website ( www.jewelrywebsitedesigners.com ) for 2016 that includes more intuitive navigation, and a line up of valuable add-on services enabling independent jewelers t...

Readmore

JVC releases “Getting It Right - JVC’s Guide to Quality Programs for Jewelers”

18 DAYS AGO
JVC releases “Getting It Right - JVC’s Guide to Quality Programs for Jewelers”

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC provides simple and useable tools for all jeweler...

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Getting the ball rolling on Twitter

*This is the third in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month we covered marketing your business on Twitter. Now let's get your Twitter Account up and running, learn the language, structure and hopefully focus on enough Twitter positives to keep you from becoming a "Twitter Quitter."

The beauty of Twitter lies in its simplicity and ability to allow you to connect and interact with a large audience, sharing ideas, product information and expertise in a manner that can help solidify your brand within your target market. Figuring out the logistics of getting a Twitter account up and running, however, can be challenging for those who don't have a lot of experience on the Internet.

We've developed a "Twitter Social Networking User Guide" for our clients which explains all of the functions of Twitter, including everything from how to log in to Twitter to how to navigate through the links. If you're ready to give Twitter a try, but worried you won't be able to find your way around once you log in, feel free to download or print this handy "cheat sheet" and use it to help you navigate through the "Twitterverse." Just head on over to http://GJBPartners.com and look for the link that says "Twitter Social Networking User Guide".

This guide is intended for elementary instructional purposes and doesn't contain all the information relevant to navigating the entire scope of programs and/or services designed and currently available for Twitter.com users, but hopefully it will give you a good start.

Learning Basic Twitter Language
Understanding basic Twitter terms and how to use them is the key to managing Tweets effectively. I'll share two common Twitter terms, Re-Tweeting and hashtags, and their uses in this article, but you'll find a complete listing of all the Twitter Terms listed in The Twitter Dictionary, also known as Twittonary, along with explanations of Twitter-related words. You'll find this helpful tool at http://Twittonary.com.

RT: The letters RT are shorthand for the term Re-Tweet. A Re-Tweet is something that is shared, usually a link, quote or request, from one Twitter account to another. Twitter users place the letters "RT" in front of whatever information they are sharing (Re-Tweeting), to give credit to the original poster and let other Twitter users know the source of the original information.

How are Re-Tweets structured? Here's an example from one of our clients, Milkins Jewelers (Twitter user name @MilkinsJewelers) in Wyandotte, Michigan. The first post listed below is the original "Tweet" from Milkins, which contains a link to a news article, and reads:

Egypt Signs $34.5 Million Energy, Gold Agreements: Egypt signed 4 energy & gold exploration agreements valued at $34.5 @ http://tr.im/wNmo

A little later that day, another Twitter user, @Egytweets (which Tweets and Re-Tweets information about all things related to and relevant about Egypt) picked up the Milkins tweet and put it out to their follower list. Their Tweet reads:

EgyTweets RT @milkinsjewelers: Egypt Signs $34.5 Million Energy, Gold Agreements: Egypt signed 4 energy & gold exploration agreements valued a ...
So, EgyTweets passed along relevant, timely information to their followers while giving credit to the original source, which was Milkins Jewelers.

What about structuring a Re-Tweet for interesting information? Here's an example of a perfect one, from Twitter user Kathy Beall (Twitter user name @k_beall), K. Beall Associates & Executive Director of the Alabama Jewelers Association.

The first post listed below is an original "Tweet" from Southern Jewelry News (Twitter user name @sjmajewelrynews) and links back to their Southern Jewelry News website. It reads:

Rash of shipping losses calls for attention to proper packaging: Outbreaks of shipping losses affecting several Jewelers @ http://tr.im/xOT8

Kathy felt this information would be both timely and interesting for members of the Alabama Jewelers Association, especially with the holiday season fast approaching. After she read the Southern Jewelry News "Tweet" she passed it along on her Twitter account, and her followers saw it as:

RT @sjmajewelrynews Rash of shipping losses calls for attention to proper packaging: Outbreaks of shipping losses calls @ http://tr.im/xOT8

By structuring her "Tweet" to give credit to the original source (Southern Jewelry News) and including the link, Kathy's followers are now able to access information from Southern Jewelry News that they may have otherwise missed.

Hashtags: One of the most perplexing things to new Twitter users is the hashtag symbol. If I had a dollar for every time someone asks me about the "pound-sign thing" - well let's just say I'd be buying a lot of shoes, or Debbie Brooks handbags for every outfit! Hashtags are used to help track, organize, filter and facilitate searching by word, subject, trending topics or categories.

A common use for hashtags within the Twitter space is "Follow Friday." Follow Friday is a great concept and used to recommend Twitter users to each other. Think of it as a personal recommendation or introduction, but on a much larger scale.

A recent Follow Friday "Tweet" from our @gjbpartners account looked like this:
sending #FollowFriday hugs out to @mama_red, @schnacksjewelry, @gtbundy, @sjmajewelrynews, @nickeyh, @centurionshow, @joyero

You can use a hashtag to flag any topic. Back during the Stanley Cup playoffs, we tweeted about Lord Stanley's Cup and it's origins. Because there were a lot of people on Twitter looking for information about the playoffs, we always included a hashtag in those playoff tweets so users searching for information on the Stanley Cup playoffs would be able to see our tweets. We picked up a lot of additional followers during that time because of our strategic use of hashtags.

Tweeting and Re-Tweeting and Hashtags - oh my! If you're reading this information and starting to get discouraged, don't worry, you aren't alone. Like anything new, it takes a little while to wrap your arms around the concept of Social Networking. There's a term for people who start Tweeting and then become overwhelmed - it's called a "Twitter Quitter". A Nielsen report back in April of 2009 states that about 60% of new users quit the service (hence the term "Twitter Quitter") within a month of joining. The challenge with Twitter is not the technology itself, it's the lack of understanding how to harness that technology to make it work for you and your business.

Use the K-I-S-S rule with Twitter. Start Tweeting what you know about and grow from there. If you're ready to get serious about adding Social Networking to your business mix, but don't have the time, interest or ability to do it yourself, pick up the phone and call us, or any other company that has social networking experience. Our job is to make it work for you, not to make you work for it!

On that note, I'd like to announce that GJB Partners, LLC will be sponsoring a free, Industry-wide Twitter conference call on Wednesday, October 14 at 2:00 pm Central Time. We invite everyone interested in learning more about Twitter to join us. You'll be able to ask questions, discuss information you've read in these articles and find out how Twitter social media can fit into your marketing mix. Remember, it's free to participate (long distance charges may apply, depending on your phone service) so we'd love to hear from you. E-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we'll get you registered and send you the call in details.

Next month - An overview about Push on vs. Pass on marketing, and we'll take a look at how Southern Jewelry News is making Twitter work for them.



Ann Glynn is a managing partner of GJB Partners, LLC, a company that provides technology, experience and information to assist members of the jewelry industry. GJB Partners works with its clients to improve their business and profitability through a combination of Internet-based opportunities, including the Twitter Social Networking Service. If you'd like more information on using Twitter to enhance your business, contact Ann at 504-615-1191 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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