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Diamond shipping scam impacts 20-plus diamond wholesalers

Diamond shipping scam impacts 20-plus diamond wholesalers

Since November, an estimated 20 or more diamond ve...

GJA, AJA announce 2017 Convention dates

GJA, AJA announce 2017 Convention dates

The Georgia Jewelers Association (GJA) and Alabama...

Other News

Crime against U.S. jewelers increases for first year since 2012

Crime against U.S. jewelers increases for first year since 2012

(NEW YORK) - Jewelers’ Security Alliance (JSA) has released its 2016 Annual Crime Report covering crime against the jewelry industry in the United States. The total number of crimes against the industry increased from 1,117 in 2015 to 1,245 in 2016, a...

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Industry Events

Stuller hosts mini conference for jewelry group

Stuller hosts mini conference for jewelry group

Leading Jewelers Guild visits global headquarters

(LAFAYETTE, La.) - Stuller recently partnered with the Leading Jewelers Guild (LJG) to host a one-day conference at its global headquarters in Lafayette, Louisiana, giving members of the guild an entire...

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On The Move

Jane Kirk appointed Executive Director of NC Jewelers Association

Jane Kirk appointed Executive Director of NC Jewelers Association

(RALEIGH, N.C.) - The North Carolina Jewelers Association (NCJA) is pleased to announce the appointment of Jane Kirk as Executive Director, effective immediately. The Board’s action comes with the fullest confidence that Kirk will be an excellent stew...

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What's New

ASHI launches 2017 Lovebright Collection Book

ASHI launches 2017 Lovebright Collection Book

ASHI is excited to launch the 2017 Lovebright Collection Book for all of their retail partners to share with their customers. ASHI reports the positive feedback they have received from their retailers, and the overwhelming desire to ignite and promot...

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Featured Articles

Bill Spencer talks jewelry, family and the secret to a successful 3rd generation family business

Bill Spencer talks jewelry, family and the secret to a successful 3rd generation family business

Seventy three years and three generations is a long time to operate a jewelry store. Especially when, according to a Jewelers Board of Trade statistic, over 1,500 jewelry business owners ceased operating in 2016. Yes, that includes wholesalers, manuf...

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Latest News

Crime against U.S. jewelers increases for first year since 2012

2 DAYS AGO
Crime against U.S. jewelers increases for first year since 2012

(NEW YORK) - Jewelers’ Security Alliance (JSA) has released its 2016 Annual Crime Report covering crime against the jewelry industry in the United States. The total number of crimes against the industry increased from 1,117 in 2015 to 1,245 in 2016, an increase of 5.8%. Total dollar losses also incre...

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JA examines pending legislative issues most important to jewelry industry

2 DAYS AGO
JA examines pending legislative issues most important to jewelry industry

Jewelers of America’s (JA) latest Legislative Update covers some of the big policy initiatives - including comprehensive tax reform, a potential import tax and the FTC’s “Cultured Diamond” terminology - that are in play for 2017 and their impact on jewelry businesses.

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Stuller hosts mini conference for jewelry group

2 DAYS AGO
Stuller hosts mini conference for jewelry group

Leading Jewelers Guild visits global headquarters

(LAFAYETTE, La.) - Stuller recently partnered with the Leading Jewelers Guild (LJG) to host a one-day conference at its global headquarters in Lafayette, Louisiana, giving members of the guild an entire day of education and networking.

Readmore

GJA, AJA announce 2017 Convention dates

24 DAYS AGO
GJA, AJA announce 2017 Convention dates

The Georgia Jewelers Association (GJA) and Alabama Jewelers Association (AJA) have announced they will cohost their annual Convention on March 31- April 2. Now in its 9th year, the two state organizations will join forces at the Marriott Grand National Resort & Robert Trent Jones Golf Trail in O...

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Jane Kirk appointed Executive Director of NC Jewelers Association

24 DAYS AGO
Jane Kirk appointed Executive Director of NC Jewelers Association

(RALEIGH, N.C.) - The North Carolina Jewelers Association (NCJA) is pleased to announce the appointment of Jane Kirk as Executive Director, effective immediately. The Board’s action comes with the fullest confidence that Kirk will be an excellent steward of NCJA’s goals and an advocate for North Caro...

Readmore

Belair Time Corp. names Chuck Goedtke Southeastern Sales Manager

24 DAYS AGO

Belair Time Corporation has announced the appointment of long-time watch industry veteran Chuck Goedtke to Southeastern Regional Sales Manager. Chuck will be covering Florida, Georgia, Tennessee, Alabama, Mississippi and Kentucky for Belair.

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ASHI launches 2017 Lovebright Collection Book

10 DAYS AGO
ASHI launches 2017 Lovebright Collection Book

ASHI is excited to launch the 2017 Lovebright Collection Book for all of their retail partners to share with their customers. ASHI reports the positive feedback they have received from their retailers, and the overwhelming desire to ignite and promote their store’s diamond sales, has been extremely ...

Readmore

ASHI launches the I DO Bridal Sweepstakes

16 DAYS AGO
ASHI launches the I DO Bridal Sweepstakes

Announces winner of #LovebrightValentine Sweepstakes

(NEW YORK) - ASHI is excited to launch the I DO Bridal Sweepstakes, to kickoff the wedding season for its retail partners. Retailers will be able to attract bridal shoppers to their stores, through various social media platforms, and let every bride...

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Getting the ball rolling on Twitter

*This is the third in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month we covered marketing your business on Twitter. Now let's get your Twitter Account up and running, learn the language, structure and hopefully focus on enough Twitter positives to keep you from becoming a "Twitter Quitter."

The beauty of Twitter lies in its simplicity and ability to allow you to connect and interact with a large audience, sharing ideas, product information and expertise in a manner that can help solidify your brand within your target market. Figuring out the logistics of getting a Twitter account up and running, however, can be challenging for those who don't have a lot of experience on the Internet.

We've developed a "Twitter Social Networking User Guide" for our clients which explains all of the functions of Twitter, including everything from how to log in to Twitter to how to navigate through the links. If you're ready to give Twitter a try, but worried you won't be able to find your way around once you log in, feel free to download or print this handy "cheat sheet" and use it to help you navigate through the "Twitterverse." Just head on over to http://GJBPartners.com and look for the link that says "Twitter Social Networking User Guide".

This guide is intended for elementary instructional purposes and doesn't contain all the information relevant to navigating the entire scope of programs and/or services designed and currently available for Twitter.com users, but hopefully it will give you a good start.

Learning Basic Twitter Language
Understanding basic Twitter terms and how to use them is the key to managing Tweets effectively. I'll share two common Twitter terms, Re-Tweeting and hashtags, and their uses in this article, but you'll find a complete listing of all the Twitter Terms listed in The Twitter Dictionary, also known as Twittonary, along with explanations of Twitter-related words. You'll find this helpful tool at http://Twittonary.com.

RT: The letters RT are shorthand for the term Re-Tweet. A Re-Tweet is something that is shared, usually a link, quote or request, from one Twitter account to another. Twitter users place the letters "RT" in front of whatever information they are sharing (Re-Tweeting), to give credit to the original poster and let other Twitter users know the source of the original information.

How are Re-Tweets structured? Here's an example from one of our clients, Milkins Jewelers (Twitter user name @MilkinsJewelers) in Wyandotte, Michigan. The first post listed below is the original "Tweet" from Milkins, which contains a link to a news article, and reads:

Egypt Signs $34.5 Million Energy, Gold Agreements: Egypt signed 4 energy & gold exploration agreements valued at $34.5 @ http://tr.im/wNmo

A little later that day, another Twitter user, @Egytweets (which Tweets and Re-Tweets information about all things related to and relevant about Egypt) picked up the Milkins tweet and put it out to their follower list. Their Tweet reads:

EgyTweets RT @milkinsjewelers: Egypt Signs $34.5 Million Energy, Gold Agreements: Egypt signed 4 energy & gold exploration agreements valued a ...
So, EgyTweets passed along relevant, timely information to their followers while giving credit to the original source, which was Milkins Jewelers.

What about structuring a Re-Tweet for interesting information? Here's an example of a perfect one, from Twitter user Kathy Beall (Twitter user name @k_beall), K. Beall Associates & Executive Director of the Alabama Jewelers Association.

The first post listed below is an original "Tweet" from Southern Jewelry News (Twitter user name @sjmajewelrynews) and links back to their Southern Jewelry News website. It reads:

Rash of shipping losses calls for attention to proper packaging: Outbreaks of shipping losses affecting several Jewelers @ http://tr.im/xOT8

Kathy felt this information would be both timely and interesting for members of the Alabama Jewelers Association, especially with the holiday season fast approaching. After she read the Southern Jewelry News "Tweet" she passed it along on her Twitter account, and her followers saw it as:

RT @sjmajewelrynews Rash of shipping losses calls for attention to proper packaging: Outbreaks of shipping losses calls @ http://tr.im/xOT8

By structuring her "Tweet" to give credit to the original source (Southern Jewelry News) and including the link, Kathy's followers are now able to access information from Southern Jewelry News that they may have otherwise missed.

Hashtags: One of the most perplexing things to new Twitter users is the hashtag symbol. If I had a dollar for every time someone asks me about the "pound-sign thing" - well let's just say I'd be buying a lot of shoes, or Debbie Brooks handbags for every outfit! Hashtags are used to help track, organize, filter and facilitate searching by word, subject, trending topics or categories.

A common use for hashtags within the Twitter space is "Follow Friday." Follow Friday is a great concept and used to recommend Twitter users to each other. Think of it as a personal recommendation or introduction, but on a much larger scale.

A recent Follow Friday "Tweet" from our @gjbpartners account looked like this:
sending #FollowFriday hugs out to @mama_red, @schnacksjewelry, @gtbundy, @sjmajewelrynews, @nickeyh, @centurionshow, @joyero

You can use a hashtag to flag any topic. Back during the Stanley Cup playoffs, we tweeted about Lord Stanley's Cup and it's origins. Because there were a lot of people on Twitter looking for information about the playoffs, we always included a hashtag in those playoff tweets so users searching for information on the Stanley Cup playoffs would be able to see our tweets. We picked up a lot of additional followers during that time because of our strategic use of hashtags.

Tweeting and Re-Tweeting and Hashtags - oh my! If you're reading this information and starting to get discouraged, don't worry, you aren't alone. Like anything new, it takes a little while to wrap your arms around the concept of Social Networking. There's a term for people who start Tweeting and then become overwhelmed - it's called a "Twitter Quitter". A Nielsen report back in April of 2009 states that about 60% of new users quit the service (hence the term "Twitter Quitter") within a month of joining. The challenge with Twitter is not the technology itself, it's the lack of understanding how to harness that technology to make it work for you and your business.

Use the K-I-S-S rule with Twitter. Start Tweeting what you know about and grow from there. If you're ready to get serious about adding Social Networking to your business mix, but don't have the time, interest or ability to do it yourself, pick up the phone and call us, or any other company that has social networking experience. Our job is to make it work for you, not to make you work for it!

On that note, I'd like to announce that GJB Partners, LLC will be sponsoring a free, Industry-wide Twitter conference call on Wednesday, October 14 at 2:00 pm Central Time. We invite everyone interested in learning more about Twitter to join us. You'll be able to ask questions, discuss information you've read in these articles and find out how Twitter social media can fit into your marketing mix. Remember, it's free to participate (long distance charges may apply, depending on your phone service) so we'd love to hear from you. E-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we'll get you registered and send you the call in details.

Next month - An overview about Push on vs. Pass on marketing, and we'll take a look at how Southern Jewelry News is making Twitter work for them.



Ann Glynn is a managing partner of GJB Partners, LLC, a company that provides technology, experience and information to assist members of the jewelry industry. GJB Partners works with its clients to improve their business and profitability through a combination of Internet-based opportunities, including the Twitter Social Networking Service. If you'd like more information on using Twitter to enhance your business, contact Ann at 504-615-1191 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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