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Industry Events

JIS to relocate to Ft. Lauderdale during Miami Beach Convention Center renovation

(NORWALK, Conn.) - Jewelers International Showcase (JIS) provides the jewelry industry with three impressive buying and selling opportunities each year at the Miami Beach Convention Center - JIS Miami January, JIS Miami April and JIS Miami October (Oc...

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On The Move

24 Karat Club SEUS inducts new members

24 Karat Club SEUS inducts new members

The 24 Karat Club Southeastern United States (24K Club SEUS) welcomed two new members at their Forty-Second Annual Banquet held at the Atlanta Country Club on August 6. The 24K Club Class of 2016 includes Stark Harbour, owner Southern Jewelry Insuran...

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What's New

HOLLIS BAHRINGER expands line of men’s designer jewelry

HOLLIS BAHRINGER expands line of men’s designer jewelry

(NORWALK, Conn.) - HOLLIS BAHRINGER, a leading manufacturer of contemporary metal men’s jewelry is proud to announce the release of six new collections to its assortment. Adding both natural white diamonds and black diamonds, this season’s additions b...

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Featured Articles

Retailer Roundtable: What are the biggest challenges facing today’s independent retail jeweler?

Retailer Roundtable: What are the biggest challenges facing today’s independent retail jeweler?

Q: What are the biggest challenges facing today’s independent retail jeweler?

“As an independent retail jeweler we are constantly facing many challenges ranging from competing big box stores, other independent jewelers, a declining consumer interest i...

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Latest News

Lockheed Martin Files Patent to 3D-Print Diamonds

6 DAYS AGO
Lockheed Martin Files Patent to 3D-Print Diamonds

Aerospace company Lockheed Martin filed a patent for making synthetic diamonds from 3D printing.

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Digging underway in search for “Nazi Gold Train”

6 DAYS AGO
Digging underway in search for “Nazi Gold Train”

WALBRZYCH, Poland — A group of explorers has begun digging in southwestern Poland in a quixotic search for a buried Nazi train said to be filled with stolen gold, gems and artworks — despite experts’ doubts that the train even exists.

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JIS to relocate to Ft. Lauderdale during Miami Beach Convention Center renovation

6 DAYS AGO

(NORWALK, Conn.) - Jewelers International Showcase (JIS) provides the jewelry industry with three impressive buying and selling opportunities each year at the Miami Beach Convention Center - JIS Miami January, JIS Miami April and JIS Miami October (October being the 2nd largest jewelry trade show in ...

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Retailers “ready to buy” at the Atlanta Jewelry Show

20 DAYS AGO
Retailers “ready to buy” at the Atlanta Jewelry Show

The doors of the Atlanta Jewelry Show opened to models draped with pearls, welcoming buyers to a bright show floor brimming with new products and collections from first-time and long-time vendors. Held from August 6 to 8 at the Cobb Galleria Centre, the show’s robust agenda of events included educat...

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24 Karat Club SEUS inducts new members

13 DAYS AGO
24 Karat Club SEUS inducts new members

The 24 Karat Club Southeastern United States (24K Club SEUS) welcomed two new members at their Forty-Second Annual Banquet held at the Atlanta Country Club on August 6. The 24K Club Class of 2016 includes Stark Harbour, owner Southern Jewelry Insurance and Michael Lebowitz, Director of Jewelry White...

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IDD named Leading Jewelers Guild “Vendor of the Year”

13 DAYS AGO
IDD named Leading Jewelers Guild “Vendor of the Year”

IDD Jewelry of New York, an industry leader in basic diamond jewelry and bridal programs, was recently honored as the “2016 Vendor of the Year” by the Leading Jewelers Guild. As voted by the members of the group, the award recognizes excellence in customer service and innovative product. Already the...

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HOLLIS BAHRINGER expands line of men’s designer jewelry

6 DAYS AGO
HOLLIS BAHRINGER expands line of men’s designer jewelry

(NORWALK, Conn.) - HOLLIS BAHRINGER, a leading manufacturer of contemporary metal men’s jewelry is proud to announce the release of six new collections to its assortment. Adding both natural white diamonds and black diamonds, this season’s additions bring an ultra premium selection to the already exc...

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ASHI introduces Lovebright Essentials

6 DAYS AGO
ASHI introduces Lovebright Essentials

Offers big look, great price on diamond basics

Studies have shown that basic styles account for as much as 50% of a jewelry store’s total sales. ​ASHI presents Lovebright Essentials, a new ​POS ​program focused on helping you showcase and sell more ​of these ​basic, fast turning, full margin styles​....

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Getting the ball rolling on Twitter

*This is the third in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month we covered marketing your business on Twitter. Now let's get your Twitter Account up and running, learn the language, structure and hopefully focus on enough Twitter positives to keep you from becoming a "Twitter Quitter."

The beauty of Twitter lies in its simplicity and ability to allow you to connect and interact with a large audience, sharing ideas, product information and expertise in a manner that can help solidify your brand within your target market. Figuring out the logistics of getting a Twitter account up and running, however, can be challenging for those who don't have a lot of experience on the Internet.

We've developed a "Twitter Social Networking User Guide" for our clients which explains all of the functions of Twitter, including everything from how to log in to Twitter to how to navigate through the links. If you're ready to give Twitter a try, but worried you won't be able to find your way around once you log in, feel free to download or print this handy "cheat sheet" and use it to help you navigate through the "Twitterverse." Just head on over to http://GJBPartners.com and look for the link that says "Twitter Social Networking User Guide".

This guide is intended for elementary instructional purposes and doesn't contain all the information relevant to navigating the entire scope of programs and/or services designed and currently available for Twitter.com users, but hopefully it will give you a good start.

Learning Basic Twitter Language
Understanding basic Twitter terms and how to use them is the key to managing Tweets effectively. I'll share two common Twitter terms, Re-Tweeting and hashtags, and their uses in this article, but you'll find a complete listing of all the Twitter Terms listed in The Twitter Dictionary, also known as Twittonary, along with explanations of Twitter-related words. You'll find this helpful tool at http://Twittonary.com.

RT: The letters RT are shorthand for the term Re-Tweet. A Re-Tweet is something that is shared, usually a link, quote or request, from one Twitter account to another. Twitter users place the letters "RT" in front of whatever information they are sharing (Re-Tweeting), to give credit to the original poster and let other Twitter users know the source of the original information.

How are Re-Tweets structured? Here's an example from one of our clients, Milkins Jewelers (Twitter user name @MilkinsJewelers) in Wyandotte, Michigan. The first post listed below is the original "Tweet" from Milkins, which contains a link to a news article, and reads:

Egypt Signs $34.5 Million Energy, Gold Agreements: Egypt signed 4 energy & gold exploration agreements valued at $34.5 @ http://tr.im/wNmo

A little later that day, another Twitter user, @Egytweets (which Tweets and Re-Tweets information about all things related to and relevant about Egypt) picked up the Milkins tweet and put it out to their follower list. Their Tweet reads:

EgyTweets RT @milkinsjewelers: Egypt Signs $34.5 Million Energy, Gold Agreements: Egypt signed 4 energy & gold exploration agreements valued a ...
So, EgyTweets passed along relevant, timely information to their followers while giving credit to the original source, which was Milkins Jewelers.

What about structuring a Re-Tweet for interesting information? Here's an example of a perfect one, from Twitter user Kathy Beall (Twitter user name @k_beall), K. Beall Associates & Executive Director of the Alabama Jewelers Association.

The first post listed below is an original "Tweet" from Southern Jewelry News (Twitter user name @sjmajewelrynews) and links back to their Southern Jewelry News website. It reads:

Rash of shipping losses calls for attention to proper packaging: Outbreaks of shipping losses affecting several Jewelers @ http://tr.im/xOT8

Kathy felt this information would be both timely and interesting for members of the Alabama Jewelers Association, especially with the holiday season fast approaching. After she read the Southern Jewelry News "Tweet" she passed it along on her Twitter account, and her followers saw it as:

RT @sjmajewelrynews Rash of shipping losses calls for attention to proper packaging: Outbreaks of shipping losses calls @ http://tr.im/xOT8

By structuring her "Tweet" to give credit to the original source (Southern Jewelry News) and including the link, Kathy's followers are now able to access information from Southern Jewelry News that they may have otherwise missed.

Hashtags: One of the most perplexing things to new Twitter users is the hashtag symbol. If I had a dollar for every time someone asks me about the "pound-sign thing" - well let's just say I'd be buying a lot of shoes, or Debbie Brooks handbags for every outfit! Hashtags are used to help track, organize, filter and facilitate searching by word, subject, trending topics or categories.

A common use for hashtags within the Twitter space is "Follow Friday." Follow Friday is a great concept and used to recommend Twitter users to each other. Think of it as a personal recommendation or introduction, but on a much larger scale.

A recent Follow Friday "Tweet" from our @gjbpartners account looked like this:
sending #FollowFriday hugs out to @mama_red, @schnacksjewelry, @gtbundy, @sjmajewelrynews, @nickeyh, @centurionshow, @joyero

You can use a hashtag to flag any topic. Back during the Stanley Cup playoffs, we tweeted about Lord Stanley's Cup and it's origins. Because there were a lot of people on Twitter looking for information about the playoffs, we always included a hashtag in those playoff tweets so users searching for information on the Stanley Cup playoffs would be able to see our tweets. We picked up a lot of additional followers during that time because of our strategic use of hashtags.

Tweeting and Re-Tweeting and Hashtags - oh my! If you're reading this information and starting to get discouraged, don't worry, you aren't alone. Like anything new, it takes a little while to wrap your arms around the concept of Social Networking. There's a term for people who start Tweeting and then become overwhelmed - it's called a "Twitter Quitter". A Nielsen report back in April of 2009 states that about 60% of new users quit the service (hence the term "Twitter Quitter") within a month of joining. The challenge with Twitter is not the technology itself, it's the lack of understanding how to harness that technology to make it work for you and your business.

Use the K-I-S-S rule with Twitter. Start Tweeting what you know about and grow from there. If you're ready to get serious about adding Social Networking to your business mix, but don't have the time, interest or ability to do it yourself, pick up the phone and call us, or any other company that has social networking experience. Our job is to make it work for you, not to make you work for it!

On that note, I'd like to announce that GJB Partners, LLC will be sponsoring a free, Industry-wide Twitter conference call on Wednesday, October 14 at 2:00 pm Central Time. We invite everyone interested in learning more about Twitter to join us. You'll be able to ask questions, discuss information you've read in these articles and find out how Twitter social media can fit into your marketing mix. Remember, it's free to participate (long distance charges may apply, depending on your phone service) so we'd love to hear from you. E-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we'll get you registered and send you the call in details.

Next month - An overview about Push on vs. Pass on marketing, and we'll take a look at how Southern Jewelry News is making Twitter work for them.



Ann Glynn is a managing partner of GJB Partners, LLC, a company that provides technology, experience and information to assist members of the jewelry industry. GJB Partners works with its clients to improve their business and profitability through a combination of Internet-based opportunities, including the Twitter Social Networking Service. If you'd like more information on using Twitter to enhance your business, contact Ann at 504-615-1191 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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