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Veteran rep Carolyn Woltz Lennon retires

Veteran rep Carolyn Woltz Lennon retires

After 30+ years on the road covering North Carolin...

Shinola brings back American-built watches

Shinola brings back American-built watches

Business leaders that turn adversity into opportun...

Cargo Hold launches new line of classic, colorful bracelets

Cargo Hold launches new line of classic, colorful bracelets

(CHARLESTON, S.C.) - CARGO™ Enamel is the latest co...

Endless Jewelry strengthens senior management and secures investment

Endless Jewelry strengthens senior management and secures investment

“We proudly announce that we are strengthening the...

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Harmon Group’s 3 steps to handle negative comments on social media

Harmon Group’s 3 steps to handle negative comments on social media

Social media platforms have created a unique public forum for consumers to quickly spread their opinions and experiences with brands across the web for other consumers to read. And while social media can serve as a great tool to build brand loyalty a...

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Industry Events

Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

August 2015 Edition Filled With New Resources, New Initiatives, Fun Networking Events

(ATLANTA) - The Atlanta Jewelry Show capped off its 65 th Anniversary year with fresh finds, new initiatives, educational and networking events and a festive finale tha...

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On The Move

Wholesale Moissanite expands its network of partners

(RALEIGH, N.C.) - Wholesale Moissanite, located in Research Triangle Park (RTP) in North Carolina, is an international wholesale-to-retail authorized distributor for Charles & Colvard created Moissanite. Wholesale Moissanite has been and continues...

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What's New

Retail consulting services for events now available from SimplexDiam

With more than 30 years experience providing jewelers with unique and exceptionally priced inventory along with premium service, SimplexDiam is proud to announce its new consulting services to help jewelers maximize their assets.

SimplexDiam can now h...

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Featured Articles

United Precious Metals Refining – steady growth since 1988

United Precious Metals Refining – steady growth since 1988

Established in 1988, United Precious Metals Refining (United) was founded by previous employees of the former P.M. Refining Co. in Buffalo, NY. A team of well experienced management, sales, office, assaying, refining, melting and fabrication personne...

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Latest News

Harmon Group’s 3 steps to handle negative comments on social media

4 DAYS AGO
Harmon Group’s 3 steps to handle negative comments on social media

Social media platforms have created a unique public forum for consumers to quickly spread their opinions and experiences with brands across the web for other consumers to read. And while social media can serve as a great tool to build brand loyalty and to foster customer relationships, it can also s...

Readmore

How jetsetting thieves who stole over $3M in diamonds, jewelry were caught

4 DAYS AGO
How jetsetting thieves who stole over $3M in diamonds, jewelry were caught

When Portland, Oregon police department Det. Eric McDaniel and Sgt. Brian Hughes began to interrogate a thief who had robbed a local jeweler, they had no idea they were about to learn that the con man would lead them to a nationwide crime spree masquerading as a shopping spree.

A pair of diamonds wor...

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Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

12 DAYS AGO
Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

August 2015 Edition Filled With New Resources, New Initiatives, Fun Networking Events

(ATLANTA) - The Atlanta Jewelry Show capped off its 65 th Anniversary year with fresh finds, new initiatives, educational and networking events and a festive finale that truly celebrated the Association’s 65 years. Fro...

Readmore

24 Karat Club Southeastern U.S. holds 41st annual Banquet

19 DAYS AGO
24 Karat Club Southeastern U.S. holds 41st annual Banquet

 

Mary Hayes, Hayes Jewelry in Mobile, AL named 2015 Jeweler of the Year

(ATLANTA) - The 24 Karat Club Southeastern United States (SEUS) hosted its 41st annual black-tie Banquet at the Atlanta Country Club on August 8th. The elite event was well attended with approximately 200 leaders of the jewelry in...

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Veteran rep Carolyn Woltz Lennon retires

29 DAYS AGO
Veteran rep Carolyn Woltz Lennon retires

After 30+ years on the road covering North Carolina, South Carolina and part of Virginia, sales representative Carolyn Woltz Lennon has announced her retirement. Carolyn began her career in 1983 with CMI Jewelry Wholesale in Raleigh, NC. She went on to represent Minneapolis, MN-based Jewelmont then ...

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Wholesale Moissanite expands its network of partners

29 DAYS AGO

(RALEIGH, N.C.) - Wholesale Moissanite, located in Research Triangle Park (RTP) in North Carolina, is an international wholesale-to-retail authorized distributor for Charles & Colvard created Moissanite. Wholesale Moissanite has been and continues to be a leading distributor for Charles & Col...

Readmore

Retail consulting services for events now available from SimplexDiam

5 DAYS AGO

With more than 30 years experience providing jewelers with unique and exceptionally priced inventory along with premium service, SimplexDiam is proud to announce its new consulting services to help jewelers maximize their assets.

SimplexDiam can now help convert your assets into the maximum amount of...

Readmore

Hoover & Strong introduces Guaranteed Recycled Diamonds in their Harmony Diamond Auctions

5 DAYS AGO
Hoover & Strong introduces Guaranteed Recycled Diamonds in their Harmony Diamond Auctions

Hoover & Strong has announced they are now offering guaranteed recycled diamonds in their online Harmony Diamond Auctions.

Virginia based eco-friendly refiner Hoover and Strong is an avid supporter of the “green” movement and feels it is their social, environmental and moral obligation to produce...

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Getting the ball rolling on Twitter

*This is the third in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month we covered marketing your business on Twitter. Now let's get your Twitter Account up and running, learn the language, structure and hopefully focus on enough Twitter positives to keep you from becoming a "Twitter Quitter."

The beauty of Twitter lies in its simplicity and ability to allow you to connect and interact with a large audience, sharing ideas, product information and expertise in a manner that can help solidify your brand within your target market. Figuring out the logistics of getting a Twitter account up and running, however, can be challenging for those who don't have a lot of experience on the Internet.

We've developed a "Twitter Social Networking User Guide" for our clients which explains all of the functions of Twitter, including everything from how to log in to Twitter to how to navigate through the links. If you're ready to give Twitter a try, but worried you won't be able to find your way around once you log in, feel free to download or print this handy "cheat sheet" and use it to help you navigate through the "Twitterverse." Just head on over to http://GJBPartners.com and look for the link that says "Twitter Social Networking User Guide".

This guide is intended for elementary instructional purposes and doesn't contain all the information relevant to navigating the entire scope of programs and/or services designed and currently available for Twitter.com users, but hopefully it will give you a good start.

Learning Basic Twitter Language
Understanding basic Twitter terms and how to use them is the key to managing Tweets effectively. I'll share two common Twitter terms, Re-Tweeting and hashtags, and their uses in this article, but you'll find a complete listing of all the Twitter Terms listed in The Twitter Dictionary, also known as Twittonary, along with explanations of Twitter-related words. You'll find this helpful tool at http://Twittonary.com.

RT: The letters RT are shorthand for the term Re-Tweet. A Re-Tweet is something that is shared, usually a link, quote or request, from one Twitter account to another. Twitter users place the letters "RT" in front of whatever information they are sharing (Re-Tweeting), to give credit to the original poster and let other Twitter users know the source of the original information.

How are Re-Tweets structured? Here's an example from one of our clients, Milkins Jewelers (Twitter user name @MilkinsJewelers) in Wyandotte, Michigan. The first post listed below is the original "Tweet" from Milkins, which contains a link to a news article, and reads:

Egypt Signs $34.5 Million Energy, Gold Agreements: Egypt signed 4 energy & gold exploration agreements valued at $34.5 @ http://tr.im/wNmo

A little later that day, another Twitter user, @Egytweets (which Tweets and Re-Tweets information about all things related to and relevant about Egypt) picked up the Milkins tweet and put it out to their follower list. Their Tweet reads:

EgyTweets RT @milkinsjewelers: Egypt Signs $34.5 Million Energy, Gold Agreements: Egypt signed 4 energy & gold exploration agreements valued a ...
So, EgyTweets passed along relevant, timely information to their followers while giving credit to the original source, which was Milkins Jewelers.

What about structuring a Re-Tweet for interesting information? Here's an example of a perfect one, from Twitter user Kathy Beall (Twitter user name @k_beall), K. Beall Associates & Executive Director of the Alabama Jewelers Association.

The first post listed below is an original "Tweet" from Southern Jewelry News (Twitter user name @sjmajewelrynews) and links back to their Southern Jewelry News website. It reads:

Rash of shipping losses calls for attention to proper packaging: Outbreaks of shipping losses affecting several Jewelers @ http://tr.im/xOT8

Kathy felt this information would be both timely and interesting for members of the Alabama Jewelers Association, especially with the holiday season fast approaching. After she read the Southern Jewelry News "Tweet" she passed it along on her Twitter account, and her followers saw it as:

RT @sjmajewelrynews Rash of shipping losses calls for attention to proper packaging: Outbreaks of shipping losses calls @ http://tr.im/xOT8

By structuring her "Tweet" to give credit to the original source (Southern Jewelry News) and including the link, Kathy's followers are now able to access information from Southern Jewelry News that they may have otherwise missed.

Hashtags: One of the most perplexing things to new Twitter users is the hashtag symbol. If I had a dollar for every time someone asks me about the "pound-sign thing" - well let's just say I'd be buying a lot of shoes, or Debbie Brooks handbags for every outfit! Hashtags are used to help track, organize, filter and facilitate searching by word, subject, trending topics or categories.

A common use for hashtags within the Twitter space is "Follow Friday." Follow Friday is a great concept and used to recommend Twitter users to each other. Think of it as a personal recommendation or introduction, but on a much larger scale.

A recent Follow Friday "Tweet" from our @gjbpartners account looked like this:
sending #FollowFriday hugs out to @mama_red, @schnacksjewelry, @gtbundy, @sjmajewelrynews, @nickeyh, @centurionshow, @joyero

You can use a hashtag to flag any topic. Back during the Stanley Cup playoffs, we tweeted about Lord Stanley's Cup and it's origins. Because there were a lot of people on Twitter looking for information about the playoffs, we always included a hashtag in those playoff tweets so users searching for information on the Stanley Cup playoffs would be able to see our tweets. We picked up a lot of additional followers during that time because of our strategic use of hashtags.

Tweeting and Re-Tweeting and Hashtags - oh my! If you're reading this information and starting to get discouraged, don't worry, you aren't alone. Like anything new, it takes a little while to wrap your arms around the concept of Social Networking. There's a term for people who start Tweeting and then become overwhelmed - it's called a "Twitter Quitter". A Nielsen report back in April of 2009 states that about 60% of new users quit the service (hence the term "Twitter Quitter") within a month of joining. The challenge with Twitter is not the technology itself, it's the lack of understanding how to harness that technology to make it work for you and your business.

Use the K-I-S-S rule with Twitter. Start Tweeting what you know about and grow from there. If you're ready to get serious about adding Social Networking to your business mix, but don't have the time, interest or ability to do it yourself, pick up the phone and call us, or any other company that has social networking experience. Our job is to make it work for you, not to make you work for it!

On that note, I'd like to announce that GJB Partners, LLC will be sponsoring a free, Industry-wide Twitter conference call on Wednesday, October 14 at 2:00 pm Central Time. We invite everyone interested in learning more about Twitter to join us. You'll be able to ask questions, discuss information you've read in these articles and find out how Twitter social media can fit into your marketing mix. Remember, it's free to participate (long distance charges may apply, depending on your phone service) so we'd love to hear from you. E-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we'll get you registered and send you the call in details.

Next month - An overview about Push on vs. Pass on marketing, and we'll take a look at how Southern Jewelry News is making Twitter work for them.



Ann Glynn is a managing partner of GJB Partners, LLC, a company that provides technology, experience and information to assist members of the jewelry industry. GJB Partners works with its clients to improve their business and profitability through a combination of Internet-based opportunities, including the Twitter Social Networking Service. If you'd like more information on using Twitter to enhance your business, contact Ann at 504-615-1191 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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