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Last updateSat, 30 Apr 2016 1pm
TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel is shaking up Father Time in 2016, launch...

JA New York Spring Show reports increased attendance

JA New York Spring Show reports increased attendance

Co-Location with MJSA and Lueur, new dates contrib...

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

(DALLAS) - PAJ (Prime Art & Jewel), who holds t...

Russell Mefford - Jeweler by day, Southern Rocker by night

Russell Mefford - Jeweler by day, Southern Rocker by night

If you’re a Southern rock fan you know the differe...

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Morganite: The modern face of jewelry

Morganite: The modern face of jewelry

Trends come and go as quickly as the seasons. Much like American culture, tastes in music, fashion and color are constantly evolving. And when they evolve, it pays to be on the current trend.

In the case of the jewelry industry, we are right in the mi...

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Industry Events

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are ...

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On The Move

Cecilia Gardner’s role at JVC to change in 2017

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th y...

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What's New

JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC...

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Featured Articles

Industry writer goes from writing retail to working it

Industry writer goes from writing retail to working it

Paul Holewa, a freelance writer for Southern and Mid-America Jewelry News , has worked as a trade journalist since 1995. For most of that time, he has learned about best retailer practices by networking with and interviewing top jewelry store owners and...

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Latest News

Morganite: The modern face of jewelry

1 DAY AGO
Morganite: The modern face of jewelry

Trends come and go as quickly as the seasons. Much like American culture, tastes in music, fashion and color are constantly evolving. And when they evolve, it pays to be on the current trend.

In the case of the jewelry industry, we are right in the middle of a morganite sensation. A stone mostly disr...

Readmore

One fifth of the world's gold is buried in London - and here's where it's hidden

4 DAYS AGO
One fifth of the world's gold is buried in London - and here's where it's hidden

SECRET vaults in London house one fifth of all the gold on the planet, with a staggering £172 billion worth of bullion tucked away under the capital’s streets.

Vaults under the Bank of England on Threadneedle Street are said to hold 5,134 tonnes of gold, making up the majority of the 6,256 tonne tota...

Readmore

JA New York Spring Show reports increased attendance

1 DAY AGO
JA New York Spring Show reports increased attendance

Co-Location with MJSA and Lueur, new dates contributing factors to success

(NEW YORK) - After an “extremely strong” opening day on Sunday, the JA New York Spring show proudly reported high-attendance momentum throughout the three day show. The co-location with MJSA and Lueur, a successful hosted buyer...

Readmore

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

19 DAYS AGO
Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are part of R. Harder Gallery of Gems and Minerals fro...

Readmore

Cecilia Gardner’s role at JVC to change in 2017

1 DAY AGO

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th year.

Readmore

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

1 DAY AGO
ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

(DALLAS) - PAJ (Prime Art & Jewel), who holds the exclusive license for ELLE Time & Jewelry in agreement with ELLE Magazine , is pleased to announce that they will be exhibiting in the Plumb Club at JCK Las Vegas in June, 2016.

ELLE is a powerhouse brand most noted for its personal beauty mark, ...

Readmore

JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

1 DAY AGO

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC provides simple and useable tools for all jeweler...

Readmore

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

1 DAY AGO
TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel is shaking up Father Time in 2016, launching the adventurous Maverick Collection. Inspired by the ground-breaking Son of Time masterpiece, the Maverick Collection takes TW Steel’s bold attitude, blends in cool vintage styling and twists it all together to deliver a totally fresh take on tim...

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Hearne’s Fine Jewelry sports a new location and thriving second generation

In the small, sleepy seaside town of New Bern, North Carolina lives a ‘gem' of a jewelry store. With 4400 square feet of store, more ‘bling' that you can blink an eye at, and a reputation for going beyond (think way beyond) what their customers expect, Hearne's Fine Jewelry has become a city tradition. As a second generation family-owned business, Hearne's proudly serves second and third generation customers; blurring the line between business and friendship. Hearne's is the epitome of a small-town business done in a big way.

How it all started

Mickey Hearne first opened the doors to Hearne's Fine Jewelry on June 3, 1972 after spending 15 years working for other jewelers. Laura, his wife, joined him that same year as the two of them worked tirelessly to build the business. Mickey's strong work ethic quickly became recognized around town. As someone who never left the store, Mickey became the ‘go-to' jeweler of New Bern.

Mike Hearne, the youngest son of Mickey and Laura, recalls how his dad felt about the store: "The store was his life. My dad rarely, if ever, took vacation and was always at the store. He would've done anything for his customers."

As Hearne's Fine Jewelry grew so did Jimmy, Craig, and Mike, sons to Mickey and Laura. The boys, with ages spanning nine years, recall growing up running around the New Bern downtown area while their parents worked.

They had the privilege of watching their father and mother interact with customers, accommodating any request regardless of difficulty.

Hearnes-Nov
In 2007 Hearne's Jewelers realized their dream of moving in to a large freestanding store. Pictured are
employees, friends and family at the Grand Opening ceremony. The Hearne sons are wearing ties
in the middle (Mike on left, Jimmy on right) with their mother, Laura, between them.

"I remember my dad saying ‘If you take care of their requests they will always come back to purchase from you.' We've helped customers on our days off, tied anniversary bands to fishing tackle and have even sat down to dinner when we make home deliveries," recalls Mike.

In 1974 Jimmy, the oldest of three sons, joined the Hearne's team. He learned the business first hand from his parents and, for 15 years helped them run the downtown store. In 1989 the family decided to branch out and open a second Hearne's location in the Wal-Mart shopping complex.

Mike left college to join the business working with his brother. Both locations were flourishing but, as the years passed, the family longed to build a free-standing store that was easy to access and with plenty of parking - something the other Wal-Mart store didn't have.

Finally, in 1994, Hearne's made the decision to close the original downtown location. Laura went to work with the boys while Mickey enjoyed life, hobbies and grandchildren. Although he wasn't in the store every day, he was still very involved in the business. He really never left it completely.

"My dad passed away from cancer in 2001 and I miss him every day. Aside from being my father, he was such a smart business man and always seemed to have the perfect advice," recalls Mike.

In 2007 the family realized their dream to give their customers a really exceptional place to shop. The doors to the newly built, professionally decorated custom showroom in Hearne's first, free-standing building were finally opened. Their custom built Artco showcases and a large selection of name brand inventory are just a small part of the overall appeal of this new store. The ease with which customers can access the store, as well as a parking spot, are greatly improved, but the faces remain the same. The sparkling new store is one that benefits owners, employees and customers.

"We worked hard to build our new location. We started in 2005 and it took two years just to negotiate the price of the land. We broke ground in January of last year amid the economic downturn, but we survived. Now we have this tremendous store to show for it," states Mike. "And we've given our customers what they deserve - elegance and a wonderful shopping experience."

Today the Hearne brothers, along with their mother, carry on Mickey's business tradition; combining old-fashioned courtesy with integrity. They always focus on meeting customer needs, regardless of the difficulty and they are dedicated to their suppliers. "We really believe that maintaining strong relationships with the people we do business with inside the industry is one of the most important aspects of building a strong business," states Jimmy. "We still work with several of the sales people that called on my dad so long ago."

It takes one trip to Hearne's to see that the mother/sons trio enjoy what they are doing and plan to continue running the business until, possibly, a third generation is ready to take over.

"I guess we love what we do and it shows, because Hearne's was awarded Best Jeweler in our area for 10 years in a row," states Mike.

‘Courtesy with integrity' is the Hearne family motto, and as long as Jimmy and Mike (with Mom's help) are running the business it doesn't matter how hard they have to work, they will do what it takes to continue the successful business their father started so many years ago.

"Jimmy and I agree to work harder and earn less money so that we can survive and grow stronger," states Mike. "We love working with our mom and we will always put our best into it."

To find out more about Hearne's Jewelry check out their website at www.hearnesjewelry.com or give them a call at 252-637 2784.


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