04222018Sun
Last updateTue, 17 Apr 2018 11pm
Steady attendance, serious buyers welcome spring at Atlanta Jewelry Show

Steady attendance, serious buyers welcome spring at Atlanta Jewelry Show

(ATLANTA)  - Steady attendance numbers coupled with ...

Estate jeweler starts foundation, jewelry collection for niece

Estate jeweler starts foundation, jewelry collection for niece

When a young life ends abruptly - especially a per...

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers in Thomasville, Ga., has three dri...

Bead it on down the line

Bead it on down the line

A girls’ day out can do a lot for a woman, from re...

Retail Roundtable: What’s the most unusual request you’ve had from a customer?

Retail Roundtable: What’s the most unusual request you’ve had from a customer?

“I started working in this business on September 1...

Other News

NRF/IBM study sheds light on what Gen Z shoppers really want

NRF/IBM study sheds light on what Gen Z shoppers really want

“What do Gen Z shoppers really want,” the third and final installment of a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, examines what this youngest generation considers to be “retail essentials”...

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Industry Events

Innovative Musical Leadership Program to open GIA Symposium

Innovative Musical Leadership Program to open GIA Symposium

The Music Paradigm’s world-renowned music and learning program imparts leadership lessons of the symphony maestro

(CARLSBAD, Calif.) - The GIA (Gemological Institute of America) International Gemological Symposium, Oct. 7-9 in Carlsbad, CA, will includ...

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On The Move

Finalists and judges announced for 2018 Saul Bell Design Award

Finalists and judges announced for 2018 Saul Bell Design Award

Rio Grande, the organizer of the Saul Bell Design Award ( www.saulbellaward.com ), is pleased to announce the 45 finalists of the 2018 Saul Bell Design Award competition, as well as the two panels of experts tasked with judging the finalists’ work.

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What's New

GIA provides Melee Analysis Service

GIA provides Melee Analysis Service

Independently operated inside Stuller’s global headquarters

(LAFAYETTE, La.) - Stuller, Inc. is pleased to announce a new strategic service arrangement with GIA (Gemological Institute of America) by offering GIA’S Melee Analysis Service inside its glob...

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Featured Articles

Medford Chason’s treasures

Medford Chason’s treasures

As the saying goes, “one man gathers what another man spills.” In his early teens, enterprising young Medford Chason and his boyhood buddy excavated a garbage dump near his family’s tobacco farm in Southwest, GA that was closed in the early 1900s. Ov...

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Latest News

NRF/IBM study sheds light on what Gen Z shoppers really want

4 DAYS AGO
NRF/IBM study sheds light on what Gen Z shoppers really want

“What do Gen Z shoppers really want,” the third and final installment of a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, examines what this youngest generation considers to be “retail essentials” as well as what delights and engages them. The st...

Readmore

WJA announces free first-year memberships for students

4 DAYS AGO
WJA announces free first-year memberships for students

A Gemological Science International (GSI) sponsorship is underwriting the project

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) announced that it’s offering the first year of student membership free to students during 2018, thanks to a new sponsorship from Gemological Science Internatio...

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Innovative Musical Leadership Program to open GIA Symposium

10 DAYS AGO
Innovative Musical Leadership Program to open GIA Symposium

The Music Paradigm’s world-renowned music and learning program imparts leadership lessons of the symphony maestro

(CARLSBAD, Calif.) - The GIA (Gemological Institute of America) International Gemological Symposium, Oct. 7-9 in Carlsbad, CA, will include the debut - for the gem and jewelry industry - o...

Readmore

Jewelers Vigilance Committee announces 2018 webinar series

10 DAYS AGO
Jewelers Vigilance Committee announces 2018 webinar series

(NEW YORK) - The Jewelers Vigilance Committee (JVC) will commence an important live webinar series beginning in May of 2018. This series is designed to help members of our industry avoid legal risks and implement legally compliant business practices. Mark your calendars now so you can catch each of t...

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Finalists and judges announced for 2018 Saul Bell Design Award

4 DAYS AGO
Finalists and judges announced for 2018 Saul Bell Design Award

Rio Grande, the organizer of the Saul Bell Design Award ( www.saulbellaward.com ), is pleased to announce the 45 finalists of the 2018 Saul Bell Design Award competition, as well as the two panels of experts tasked with judging the finalists’ work.

Readmore

Joel McFadden Appointed Director of MJSA Council of Custom Jewelers

4 DAYS AGO
Joel McFadden Appointed Director of MJSA Council of Custom Jewelers

MJSA, the trade alliance dedicated to professional excellence in jewelry making and design, has appointed Joel McFadden as director of the MJSA Council of Custom Jewelers.

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GIA provides Melee Analysis Service

4 DAYS AGO
GIA provides Melee Analysis Service

Independently operated inside Stuller’s global headquarters

(LAFAYETTE, La.) - Stuller, Inc. is pleased to announce a new strategic service arrangement with GIA (Gemological Institute of America) by offering GIA’S Melee Analysis Service inside its global headquarters in Lafayette, Louisiana. Melee use...

Readmore

AGS Laboratories now offers independent diamond cutter services

10 DAYS AGO
AGS Laboratories now offers independent diamond cutter services

(LAS VEGAS) - AGS Laboratories has engaged Advanced Diamonds, a Las Vegas diamond cutting service, in an effort to further support the needs of clients and AGS members by offering laser inscription removal and recutting services.

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The Marketing Minute: Trend Spotting

6 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

6 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

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StarCraft introduces Guy Harvey signature line

In one of the smarter business deals of 2009 StarCraft has secured the exclusive rights to produce a licensed Guy Harvey line of jewelry. As an industry leader in the manufacturing field, StarCraft came up with the idea to design and manufacture a Guy Harvey signature line that represents the popular artist's passion for marine wildlife.

StarC-dolphin-Nov"We brainstormed the idea amongst ourselves before approaching Guy, but when we finally pitched our idea directly to him he loved it. He told us he'd wanted to do jewelry for a while," recalls Margaret Fortescue, managing director of StarCraft.

Guy Harvey, complete with his own signature art collection and marine conservation message, couldn't be more popular than he is right now. With April 2009 going down as the best month ever for his company, in spite of the ailing economy, the Guy Harvey brand continues to fly off shelves everywhere.

Being keenly aware of Harvey's mass appeal, especially within the college segment, StarCraft understands the advantage of having exclusive rights to his line of jewelry.

"We knew how well his merchandise sales have done and we wanted a way to buy into his strong, well-known brand name," states Margaret. "Plus we knew we could create a line that would really please him and be accessible to retailers both small and large."

Guy Harvey couldn't have chosen a better fine jewelry manufacturer to partner with. StarCraft has been in business 28 years providing its customers with personal service, consistent quality and manageable pricing. Add to all of that well-built promotions, marketing support and expedient customer service and it's no surprise that the company's client base continues to expand year over year.

Vowing to maintain the movement and detail that are the hallmarks of every Guy Harvey piece, StarCraft turned 12 of his beautiful species artwork into stunning gold, silver, and enamel medallions ranging in size from 15 up to 35 mm. The collection includes earrings, bracelets, necklaces, some of which have added diamonds and sapphires to adorn the edges. Medallions are paired with a wide range of necklace options including chain, leather cord and poly cord.

StarC-18K-neck-NovEager to include pricing for even the most meager retail budgets, the Guy Harvey sets (called units) start at $3500 and include 36 pieces of the best selling Guy Harvey designs. Retailers can also customize their unit as well, picking and choosing which pieces they want to include in their collection. Suggested retail pricing will range from $99 to $35,000, depending on the piece.

StarCraft has also created high quality, effective marketing pieces to help retailers get the word out about the new line. Complete with ad slicks, flyers and billboard material, retailers won't have to spend extra money coming up with graphics or images to promote this line.

Perhaps one of the most significant advantages to the whole program is the fact that a portion of the proceeds goes toward marine conservation through The Guy Harvey Ocean Foundation. This non-profit organization promotes the conservation of our oceans and nurtures the next generation of marine scientists and guardians of our seas.

Be sure to check out this latest craze in jewelry by visiting the Guy Harvey jewelry website at www.guyharveyjewelry.com or by calling 800-262-6208.


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