02202018Tue
Last updateTue, 13 Feb 2018 11pm
Travis Piper, the $1 Million Man

Travis Piper, the $1 Million Man

In 1997, Travis Piper went off to college with an ...

Libby Brown, the perfect fit to lead the Atlanta Jewelry Show

Libby Brown, the perfect fit to lead the Atlanta Jewelry Show

My mom always said, “Raise a child in the way he s...

Parker’s Karat Patch carves out big local niche

Parker’s Karat Patch carves out big local niche

It was an unlikely career for Kristin and Terrence...

Southern Gates® Jewelry launches exclusive collection with Biltmore®

Southern Gates® Jewelry launches exclusive collection with Biltmore®

(CHARLESTON, S.C.) - Jewelry design and wholesale f...

Other News

Thief in NYC gold bucket heist tells of escape to Ecuador

Thief in NYC gold bucket heist tells of escape to Ecuador

It was broad daylight in midtown Manhattan when Julio Nivelo spied the prime opportunity of his decades-long career in crime – the Super Bowl, as he called it, of get-rich-quick heists. A large black pail sat in the back of an armored truck, unmonito...

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Industry Events

Jewelers for Children announces annual Rings of Strength

Jewelers for Children announces annual Rings of Strength

The annual Jewelers for Children Rings of Strength will be held on Thursday, May 31, at Mandalay Bay Resort and Casino in Las Vegas. The very popular event includes options for a 5K walk or run, a challenging bike ride in the scenic foothills of Red ...

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On The Move

Wilkerson and CH Hakimi join the Plumb Club

Wilkerson and CH Hakimi join the Plumb Club

The Plumb Club is pleased to announce the addition of two new members: Wilkerson and CH Hakimi.  These two companies will complement the Association’s nearly 50 members, representing over 100 brands and will join the other important and leading compa...

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What's New

Kelly Waters launches fashion jewelry line inspired by Italian design

Kelly Waters launches fashion jewelry line inspired by Italian design

Bella Cavo Collection to debut at Jewelers Summit and Atlanta Jewelry Show

(BOSTON) - Kelly Waters, an industry-leading manufacturer of high quality fashion jewelry, has recently launched a new collection inspired by Italian fashion and design. The Bel...

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Featured Articles

Latest News

Thief in NYC gold bucket heist tells of escape to Ecuador

6 DAYS AGO
Thief in NYC gold bucket heist tells of escape to Ecuador

It was broad daylight in midtown Manhattan when Julio Nivelo spied the prime opportunity of his decades-long career in crime – the Super Bowl, as he called it, of get-rich-quick heists. A large black pail sat in the back of an armored truck, unmonitored, as oblivious New Yorkers hurried past, its tw...

Readmore

24K Club SEUS accepting applications for 2018 scholarships

6 DAYS AGO
24K Club SEUS accepting applications for 2018 scholarships

The 24 Karat Club Southeastern United States (SEUS) is pleased to announce that applications are currently being accepted for multiple scholarships. Individuals employed in the jewelry industry for a minimum of 2 years, currently working in the industry and holding residence in the following states ...

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Jewelers for Children announces annual Rings of Strength

6 DAYS AGO
Jewelers for Children announces annual Rings of Strength

The annual Jewelers for Children Rings of Strength will be held on Thursday, May 31, at Mandalay Bay Resort and Casino in Las Vegas. The very popular event includes options for a 5K walk or run, a challenging bike ride in the scenic foothills of Red Rock Valley, or a less strenuous, street level bik...

Readmore

American Gem Trade Association GemFair™ Tucson 2018 increases buyer company attendance by 10%

11 DAYS AGO
American Gem Trade Association GemFair™ Tucson 2018 increases buyer company attendance by 10%

(TUCSON, Ariz.) - The 36th edition of the American Gem Trade Association (AGTA) GemFair™ Tucson 2018, held annually at the Tucson Convention Center, came to a close on Sunday, February 4. AGTA reported an increase in buyer company attendance by 10%, representing over 90 countries, who flocked to expl...

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Wilkerson and CH Hakimi join the Plumb Club

13 DAYS AGO
Wilkerson and CH Hakimi join the Plumb Club

The Plumb Club is pleased to announce the addition of two new members: Wilkerson and CH Hakimi.  These two companies will complement the Association’s nearly 50 members, representing over 100 brands and will join the other important and leading companies that exhibit in the Plumb Club Pavilion at th...

Readmore

ASHI announces winner for latest Lovebright Sweepstakes

20 DAYS AGO
ASHI announces winner for latest Lovebright Sweepstakes

(NEW YORK) - ASHI Diamonds has announced the winner of their Lovebright Sweepstakes. Among all the retailers that participated in the Sweepstakes, Bohland Jewelers from Ashland, Ohio had the highest number of participant entries and the winner was randomly selected from their customer participation l...

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Kelly Waters launches fashion jewelry line inspired by Italian design

6 DAYS AGO
Kelly Waters launches fashion jewelry line inspired by Italian design

Bella Cavo Collection to debut at Jewelers Summit and Atlanta Jewelry Show

(BOSTON) - Kelly Waters, an industry-leading manufacturer of high quality fashion jewelry, has recently launched a new collection inspired by Italian fashion and design. The Bella Cavo Collection - which takes its name from the...

Readmore

Revolutionary new eLUXE3D scanner unveiled

13 DAYS AGO
Revolutionary new eLUXE3D scanner unveiled

Traditional 3D scanning technology was no match for detail-rich pieces that the jewelry industry demands. It was time consuming and didn’t provide accurate and timely data that is required for the modern jewelry CAD designer. 

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Furry friends on the job: Ned from Southern and Mid-America Jewelry News

6 DAYS AGO
Furry friends on the job: Ned from Southern and Mid-America Jewelry News

Say hello to Ned. He is the 3-year-old Australian Shepherd of Chris Smith, publisher of Southern and Mid-America Jewelry News . While Ned drops in at the office from time to time, he generally works from home. We’d love to have Ned come in every day, but we’ve already got a full time office dog here (Ho...

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Furry friends on the job: Kujo at Jewels and More in Youngstown, Ohio

13 DAYS AGO
Furry friends on the job: Kujo at Jewels and More in Youngstown, Ohio

This is Kujo. Kujo is a Chocolate Lab/Pit Bull mix that goes to work every day with his human Raj Ingle at Jewels and More in Youngstown, Ohio. Gentle and well-mannered, Kujo is adored by Raj and his customers. Some customers drop by the store in the morning to bring him breakfast, kids ask if he ca...

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The Marketing Minute: Trend Spotting

4 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

4 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

StarCraft introduces Guy Harvey signature line

In one of the smarter business deals of 2009 StarCraft has secured the exclusive rights to produce a licensed Guy Harvey line of jewelry. As an industry leader in the manufacturing field, StarCraft came up with the idea to design and manufacture a Guy Harvey signature line that represents the popular artist's passion for marine wildlife.

StarC-dolphin-Nov"We brainstormed the idea amongst ourselves before approaching Guy, but when we finally pitched our idea directly to him he loved it. He told us he'd wanted to do jewelry for a while," recalls Margaret Fortescue, managing director of StarCraft.

Guy Harvey, complete with his own signature art collection and marine conservation message, couldn't be more popular than he is right now. With April 2009 going down as the best month ever for his company, in spite of the ailing economy, the Guy Harvey brand continues to fly off shelves everywhere.

Being keenly aware of Harvey's mass appeal, especially within the college segment, StarCraft understands the advantage of having exclusive rights to his line of jewelry.

"We knew how well his merchandise sales have done and we wanted a way to buy into his strong, well-known brand name," states Margaret. "Plus we knew we could create a line that would really please him and be accessible to retailers both small and large."

Guy Harvey couldn't have chosen a better fine jewelry manufacturer to partner with. StarCraft has been in business 28 years providing its customers with personal service, consistent quality and manageable pricing. Add to all of that well-built promotions, marketing support and expedient customer service and it's no surprise that the company's client base continues to expand year over year.

Vowing to maintain the movement and detail that are the hallmarks of every Guy Harvey piece, StarCraft turned 12 of his beautiful species artwork into stunning gold, silver, and enamel medallions ranging in size from 15 up to 35 mm. The collection includes earrings, bracelets, necklaces, some of which have added diamonds and sapphires to adorn the edges. Medallions are paired with a wide range of necklace options including chain, leather cord and poly cord.

StarC-18K-neck-NovEager to include pricing for even the most meager retail budgets, the Guy Harvey sets (called units) start at $3500 and include 36 pieces of the best selling Guy Harvey designs. Retailers can also customize their unit as well, picking and choosing which pieces they want to include in their collection. Suggested retail pricing will range from $99 to $35,000, depending on the piece.

StarCraft has also created high quality, effective marketing pieces to help retailers get the word out about the new line. Complete with ad slicks, flyers and billboard material, retailers won't have to spend extra money coming up with graphics or images to promote this line.

Perhaps one of the most significant advantages to the whole program is the fact that a portion of the proceeds goes toward marine conservation through The Guy Harvey Ocean Foundation. This non-profit organization promotes the conservation of our oceans and nurtures the next generation of marine scientists and guardians of our seas.

Be sure to check out this latest craze in jewelry by visiting the Guy Harvey jewelry website at www.guyharveyjewelry.com or by calling 800-262-6208.


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