12032016Sat
Last updateThu, 01 Dec 2016 10am
Leading the state in estate jewelry

Leading the state in estate jewelry

Levy’s capitalizing on estate jewelry popularity

Es...

Retailer Roundtable: How do you wish customers happy holidays?

Retailer Roundtable: How do you wish customers happy holidays?

Q: How do you wish customers happy holidays?

“Start...

  • Newsletter

  • Latest Post

  • Most Read

Other News

Police searching for man who stole $1.6 million bucket of gold

Police searching for man who stole $1.6 million bucket of gold

The New York City police are looking for a quick-thinking thief who stole an 86-pound bucket of gold flakes worth nearly $1.6 million off an armored truck in Manhattan.

The unidentified thief swiped the 5-gallon metal bucket off the back of the vehicl...

Readmore

Loading...

Industry Events

JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

Jewelers for Children (JFC) will hold their annual Facets of Hope on Wednesday, June 7, 2017 at the Mandalay Bay Resort Hotel Casino in Las Vegas, NV.  The day change is a result of the adjusted JCK Show schedule. Charles Stanley of Forevermark and Y...

Readmore

Loading...

On The Move

Jewelers Mutual earns 30th consecutive A+ Superior rating from A.M. Best Company

(NEENAH, Wis.) - Jewelers Mutual Insurance Company has earned its 30th consecutive A+ Superior financial strength rating from A.M. Best Company, one of the world’s most respected insurance rating and information sources.

Founded in 1913, Jewelers Mutua...

Readmore

Loading...

What's New

LaserStar Technologies introduces eStore for spare parts ordering

LaserStar Technologies is proud to announce the release of their newly redesigned online store. LaserStar’s eStore has been redesigned to make your user experience faster, easier and more efficient. Now you will be able to access the eStore and Owner...

Readmore

Loading...

Featured Articles

Female wounded warrior finds passion, career and calling in jewelry

Female wounded warrior finds passion, career and calling in jewelry

There are many paths to finding the right career. Most are predictable, but sometimes the path becomes clear only through adversity. Richard Branson, whose net worth of $4.9 billion makes him nearly 10 times wealthier than Queen Elizabeth II, dropped...

Readmore

Loading...

Latest News

Police searching for man who stole $1.6 million bucket of gold

1 DAY AGO
Police searching for man who stole $1.6 million bucket of gold

The New York City police are looking for a quick-thinking thief who stole an 86-pound bucket of gold flakes worth nearly $1.6 million off an armored truck in Manhattan.

The unidentified thief swiped the 5-gallon metal bucket off the back of the vehicle on September 29 when a guard briefly went to the...

Readmore

National Jeweler publishes “State of the Majors”

2 DAYS AGO

Report returns for the first time since 2012

(NEW YORK) - National Jeweler has released the “State of the Majors,” a report which analyzes the performance of the country’s largest jewelers and the state of jewelry retailing today. The release of this once-annual report marks the first time National Je...

Readmore

JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

2 DAYS AGO
JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

Jewelers for Children (JFC) will hold their annual Facets of Hope on Wednesday, June 7, 2017 at the Mandalay Bay Resort Hotel Casino in Las Vegas, NV.  The day change is a result of the adjusted JCK Show schedule. Charles Stanley of Forevermark and Yancy Weinrich of JCK Events, Luxury and JIS, have ...

Readmore

Stuller, Inc. announces 2017 Annual Bench Jeweler Workshop

23 DAYS AGO
Stuller, Inc. announces 2017 Annual Bench Jeweler Workshop

Battle of the Benches competition returns

(LAFAYETTE, La.) - Stuller’s annual Bench Jeweler Workshop featuring the 2nd annual Battle of the Benches competition will return to their global headquarters in Lafayette, Louisiana on March 24th - March 26th, 2017.

Readmore

Jewelers Mutual earns 30th consecutive A+ Superior rating from A.M. Best Company

2 DAYS AGO

(NEENAH, Wis.) - Jewelers Mutual Insurance Company has earned its 30th consecutive A+ Superior financial strength rating from A.M. Best Company, one of the world’s most respected insurance rating and information sources.

Founded in 1913, Jewelers Mutual is the only insurer dedicated solely to serving ...

Readmore

Greg Gesswein promoted to President of Paul H. Gesswein and Co.

2 DAYS AGO
Greg Gesswein promoted to President of Paul H. Gesswein and Co.

Greg Gesswein has been promoted to president of Paul H. Gesswein and Co., Inc., a 102 year old Bridgeport based manufacturer and distributor of tools, equipment and supplies. Greg is the fourth generation of the Gesswein family to manage the business and replaces his father, Dwight W. Gesswein, who ...

Readmore

LaserStar Technologies introduces eStore for spare parts ordering

10 DAYS AGO

LaserStar Technologies is proud to announce the release of their newly redesigned online store. LaserStar’s eStore has been redesigned to make your user experience faster, easier and more efficient. Now you will be able to access the eStore and Owner’s Section with just one login. Ordering spare par...

Readmore

Thorsten Jewelry ventures into precious metals with a 14k line

16 DAYS AGO
Thorsten Jewelry ventures into precious metals with a 14k line

(LONG BEACH, Calif.) - Thorsten Jewelry is primarily known for using alternative metals such as tungsten carbide and cobalt chrome to create wedding bands for both men and women. However, they have recently ventured into the world of precious metals as well.

Readmore

StarCraft introduces Guy Harvey signature line

In one of the smarter business deals of 2009 StarCraft has secured the exclusive rights to produce a licensed Guy Harvey line of jewelry. As an industry leader in the manufacturing field, StarCraft came up with the idea to design and manufacture a Guy Harvey signature line that represents the popular artist's passion for marine wildlife.

StarC-dolphin-Nov"We brainstormed the idea amongst ourselves before approaching Guy, but when we finally pitched our idea directly to him he loved it. He told us he'd wanted to do jewelry for a while," recalls Margaret Fortescue, managing director of StarCraft.

Guy Harvey, complete with his own signature art collection and marine conservation message, couldn't be more popular than he is right now. With April 2009 going down as the best month ever for his company, in spite of the ailing economy, the Guy Harvey brand continues to fly off shelves everywhere.

Being keenly aware of Harvey's mass appeal, especially within the college segment, StarCraft understands the advantage of having exclusive rights to his line of jewelry.

"We knew how well his merchandise sales have done and we wanted a way to buy into his strong, well-known brand name," states Margaret. "Plus we knew we could create a line that would really please him and be accessible to retailers both small and large."

Guy Harvey couldn't have chosen a better fine jewelry manufacturer to partner with. StarCraft has been in business 28 years providing its customers with personal service, consistent quality and manageable pricing. Add to all of that well-built promotions, marketing support and expedient customer service and it's no surprise that the company's client base continues to expand year over year.

Vowing to maintain the movement and detail that are the hallmarks of every Guy Harvey piece, StarCraft turned 12 of his beautiful species artwork into stunning gold, silver, and enamel medallions ranging in size from 15 up to 35 mm. The collection includes earrings, bracelets, necklaces, some of which have added diamonds and sapphires to adorn the edges. Medallions are paired with a wide range of necklace options including chain, leather cord and poly cord.

StarC-18K-neck-NovEager to include pricing for even the most meager retail budgets, the Guy Harvey sets (called units) start at $3500 and include 36 pieces of the best selling Guy Harvey designs. Retailers can also customize their unit as well, picking and choosing which pieces they want to include in their collection. Suggested retail pricing will range from $99 to $35,000, depending on the piece.

StarCraft has also created high quality, effective marketing pieces to help retailers get the word out about the new line. Complete with ad slicks, flyers and billboard material, retailers won't have to spend extra money coming up with graphics or images to promote this line.

Perhaps one of the most significant advantages to the whole program is the fact that a portion of the proceeds goes toward marine conservation through The Guy Harvey Ocean Foundation. This non-profit organization promotes the conservation of our oceans and nurtures the next generation of marine scientists and guardians of our seas.

Be sure to check out this latest craze in jewelry by visiting the Guy Harvey jewelry website at www.guyharveyjewelry.com or by calling 800-262-6208.


Columnist


×