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Last updateSat, 30 Apr 2016 1pm
JA New York Spring Show reports increased attendance

JA New York Spring Show reports increased attendance

Co-Location with MJSA and Lueur, new dates contrib...

Russell Mefford - Jeweler by day, Southern Rocker by night

Russell Mefford - Jeweler by day, Southern Rocker by night

If you’re a Southern rock fan you know the differe...

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel is shaking up Father Time in 2016, launch...

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

(DALLAS) - PAJ (Prime Art & Jewel), who holds t...

Retailer Roundtable: What was your best store promotion?

Retailer Roundtable: What was your best store promotion?

Q: What was your best store promotion?

“For a numbe...

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Morganite: The modern face of jewelry

Morganite: The modern face of jewelry

Trends come and go as quickly as the seasons. Much like American culture, tastes in music, fashion and color are constantly evolving. And when they evolve, it pays to be on the current trend.

In the case of the jewelry industry, we are right in the mi...

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Industry Events

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are ...

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On The Move

Cecilia Gardner’s role at JVC to change in 2017

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th y...

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What's New

JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC...

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Featured Articles

Industry writer goes from writing retail to working it

Industry writer goes from writing retail to working it

Paul Holewa, a freelance writer for Southern and Mid-America Jewelry News , has worked as a trade journalist since 1995. For most of that time, he has learned about best retailer practices by networking with and interviewing top jewelry store owners and...

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Latest News

Morganite: The modern face of jewelry

3 DAYS AGO
Morganite: The modern face of jewelry

Trends come and go as quickly as the seasons. Much like American culture, tastes in music, fashion and color are constantly evolving. And when they evolve, it pays to be on the current trend.

In the case of the jewelry industry, we are right in the middle of a morganite sensation. A stone mostly disr...

Readmore

One fifth of the world's gold is buried in London - and here's where it's hidden

5 DAYS AGO
One fifth of the world's gold is buried in London - and here's where it's hidden

SECRET vaults in London house one fifth of all the gold on the planet, with a staggering £172 billion worth of bullion tucked away under the capital’s streets.

Vaults under the Bank of England on Threadneedle Street are said to hold 5,134 tonnes of gold, making up the majority of the 6,256 tonne tota...

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JA New York Spring Show reports increased attendance

3 DAYS AGO
JA New York Spring Show reports increased attendance

Co-Location with MJSA and Lueur, new dates contributing factors to success

(NEW YORK) - After an “extremely strong” opening day on Sunday, the JA New York Spring show proudly reported high-attendance momentum throughout the three day show. The co-location with MJSA and Lueur, a successful hosted buyer...

Readmore

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

20 DAYS AGO
Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are part of R. Harder Gallery of Gems and Minerals fro...

Readmore

Cecilia Gardner’s role at JVC to change in 2017

3 DAYS AGO

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th year.

Readmore

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

3 DAYS AGO
ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

(DALLAS) - PAJ (Prime Art & Jewel), who holds the exclusive license for ELLE Time & Jewelry in agreement with ELLE Magazine , is pleased to announce that they will be exhibiting in the Plumb Club at JCK Las Vegas in June, 2016.

ELLE is a powerhouse brand most noted for its personal beauty mark, ...

Readmore

JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

3 DAYS AGO

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC provides simple and useable tools for all jeweler...

Readmore

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

3 DAYS AGO
TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel is shaking up Father Time in 2016, launching the adventurous Maverick Collection. Inspired by the ground-breaking Son of Time masterpiece, the Maverick Collection takes TW Steel’s bold attitude, blends in cool vintage styling and twists it all together to deliver a totally fresh take on tim...

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StarCraft introduces Guy Harvey signature line

In one of the smarter business deals of 2009 StarCraft has secured the exclusive rights to produce a licensed Guy Harvey line of jewelry. As an industry leader in the manufacturing field, StarCraft came up with the idea to design and manufacture a Guy Harvey signature line that represents the popular artist's passion for marine wildlife.

StarC-dolphin-Nov"We brainstormed the idea amongst ourselves before approaching Guy, but when we finally pitched our idea directly to him he loved it. He told us he'd wanted to do jewelry for a while," recalls Margaret Fortescue, managing director of StarCraft.

Guy Harvey, complete with his own signature art collection and marine conservation message, couldn't be more popular than he is right now. With April 2009 going down as the best month ever for his company, in spite of the ailing economy, the Guy Harvey brand continues to fly off shelves everywhere.

Being keenly aware of Harvey's mass appeal, especially within the college segment, StarCraft understands the advantage of having exclusive rights to his line of jewelry.

"We knew how well his merchandise sales have done and we wanted a way to buy into his strong, well-known brand name," states Margaret. "Plus we knew we could create a line that would really please him and be accessible to retailers both small and large."

Guy Harvey couldn't have chosen a better fine jewelry manufacturer to partner with. StarCraft has been in business 28 years providing its customers with personal service, consistent quality and manageable pricing. Add to all of that well-built promotions, marketing support and expedient customer service and it's no surprise that the company's client base continues to expand year over year.

Vowing to maintain the movement and detail that are the hallmarks of every Guy Harvey piece, StarCraft turned 12 of his beautiful species artwork into stunning gold, silver, and enamel medallions ranging in size from 15 up to 35 mm. The collection includes earrings, bracelets, necklaces, some of which have added diamonds and sapphires to adorn the edges. Medallions are paired with a wide range of necklace options including chain, leather cord and poly cord.

StarC-18K-neck-NovEager to include pricing for even the most meager retail budgets, the Guy Harvey sets (called units) start at $3500 and include 36 pieces of the best selling Guy Harvey designs. Retailers can also customize their unit as well, picking and choosing which pieces they want to include in their collection. Suggested retail pricing will range from $99 to $35,000, depending on the piece.

StarCraft has also created high quality, effective marketing pieces to help retailers get the word out about the new line. Complete with ad slicks, flyers and billboard material, retailers won't have to spend extra money coming up with graphics or images to promote this line.

Perhaps one of the most significant advantages to the whole program is the fact that a portion of the proceeds goes toward marine conservation through The Guy Harvey Ocean Foundation. This non-profit organization promotes the conservation of our oceans and nurtures the next generation of marine scientists and guardians of our seas.

Be sure to check out this latest craze in jewelry by visiting the Guy Harvey jewelry website at www.guyharveyjewelry.com or by calling 800-262-6208.


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