08202017Sun
Last updateTue, 15 Aug 2017 9pm
Masters of Marketing - A century of sparkling insight - Part 3

Masters of Marketing - A century of sparkling insight - Part 3

Part III - Richter & Phillips, Cincinnati, OH

A...

Jewelers’ affidavit reduces selling scams

Jewelers’ affidavit reduces selling scams

More than six years ago, a former employee targete...

JA applauds removal of border adjustment tax from reform proposals

JA applauds removal of border adjustment tax from reform proposals

(NEW YORK) - Jewelers of America (JA) welcomed an a...

Burglary crew nets $13 million over six years, and counting

Burglary crew nets $13 million over six years, and counting

If you are a jewelry store owner operating in a st...

Other News

Is this the first coin ever minted by the U.S. government?

Is this the first coin ever minted by the U.S. government?

Historic coin experts say they have found the first silver piece minted by the US and believe it was likely held by Founding Father — and founder of The Post — Alexander Hamilton.

David McCarthy, a senior researcher for the coin and collectibles firm ...

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Industry Events

Rio Grande issues Saul Bell Design Award 2018 Call for Entries

Rio Grande issues Saul Bell Design Award 2018 Call for Entries

Rio Grande is pleased to announce its call for entries for the 2018 Saul Bell Design Award. Now in its 18th year, the international competition challenges designers to pick up their tools and make their mark on the jewelry industry.

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On The Move

John Ford continues award-winning streak with 2017 AGTA Spectrum Award

John Ford continues award-winning streak with 2017 AGTA Spectrum Award

(GALVESTON, Tex.) - John Ford triumphed again in two categories in the American Gem Trade Association’s 2017 Spectrum Awards. Ford won Platinum Honors in both the Evening Wear Division and the Business/Day Wear Division. The Spectrum Awards is said to...

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What's New

R Findings launches their latest “That Was Easy” website

R Findings launches their latest “That Was Easy” website

(ROCHESTER, N.Y.) - For 65 years R Findings has strived to provide the jewelry industry with products that save time and money, and to provide solutions. Their latest effort toward this goal is their new “That Was Easy” website.

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Featured Articles

Retailer Roundtable:  What are your biggest hiring challenges?

Retailer Roundtable: What are your biggest hiring challenges?

Q:    What are your biggest hiring challenges?

“I’ve been in business for 30 years and hiring challenges have remained pretty consistent throughout that time - finding a sales associate that has an understanding and love of jewelry. One of the most comm...

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Latest News

Is this the first coin ever minted by the U.S. government?

3 DAYS AGO
Is this the first coin ever minted by the U.S. government?

Historic coin experts say they have found the first silver piece minted by the US and believe it was likely held by Founding Father — and founder of The Post — Alexander Hamilton.

David McCarthy, a senior researcher for the coin and collectibles firm Kagin’s, figured the 1783 silver coin had to be on...

Readmore

Greene Family Jewelers featured on DIY Network’s “Treehouse Guys”

3 DAYS AGO
Greene Family Jewelers featured on DIY Network’s “Treehouse Guys”

(ASHEVILLE, N.C.) - It’s ok if you call Michael Greene a tree-hugger. While you might not find him with his arms wrapped around a maple, the vacation home he built in Weaverville, NC, is nestled in a tree (actually, three trees) and its massive deck was built around the trees’ branches and trunks.

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Rio Grande issues Saul Bell Design Award 2018 Call for Entries

3 DAYS AGO
Rio Grande issues Saul Bell Design Award 2018 Call for Entries

Rio Grande is pleased to announce its call for entries for the 2018 Saul Bell Design Award. Now in its 18th year, the international competition challenges designers to pick up their tools and make their mark on the jewelry industry.

Readmore

Dunkin’s Diamonds wins ASHI’s I DO Bridal Sweepstakes

3 DAYS AGO
Dunkin’s Diamonds wins ASHI’s I DO Bridal Sweepstakes

Announces launch of Lovebright Sweepstakes  

(NEW YORK) - ASHI announced the winner of their most recent I DO Bridal Sweepstakes. Among all participating retailers, Dunkin’s Diamonds in Ohio had the highest number of participant entries and the winner was randomly selected from their customer participa...

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John Ford continues award-winning streak with 2017 AGTA Spectrum Award

3 DAYS AGO
John Ford continues award-winning streak with 2017 AGTA Spectrum Award

(GALVESTON, Tex.) - John Ford triumphed again in two categories in the American Gem Trade Association’s 2017 Spectrum Awards. Ford won Platinum Honors in both the Evening Wear Division and the Business/Day Wear Division. The Spectrum Awards is said to be the Oscars of the jewelry industry - the most ...

Readmore

Darling Imports celebrates milestone anniversary

10 DAYS AGO
Darling Imports celebrates milestone anniversary

“Thanks for the last 25 years!”

For over the last two decades, Darling Imports has proudly supplied the gemstone community with gorgeous color. From humble beginnings of a basement in Hampton, Georgia ,“Mr. D,” Harold Darling, and Konrad Darling started this company focusing on top service and a pass...

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R Findings launches their latest “That Was Easy” website

10 DAYS AGO
R Findings launches their latest “That Was Easy” website

(ROCHESTER, N.Y.) - For 65 years R Findings has strived to provide the jewelry industry with products that save time and money, and to provide solutions. Their latest effort toward this goal is their new “That Was Easy” website.

Readmore

Roseco offering moissanite with graded certificate

10 DAYS AGO
Roseco offering moissanite with graded certificate

Roseco Inc. has announced they are now offering Charles and Colvard® Forever One™ moissanite that is certified D, E or F and graded by Precision Gem Grading Laboratory, an independent third-party lab. This certificate, packaged with each stone, allows the retail jeweler to make the same professional...

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Furry friends on the job: Kozzi of Norridge Jewelers

3 DAYS AGO
Furry friends on the job: Kozzi of Norridge Jewelers

Meet the hostess of Norridge Jewelers in Norridge, Illinois.  Kozzi has been greeting customers for seven years. She has made such an impression on her customers that they return bearing gifts - dog treats! She loves her job and puts a smile on the face of everyone she meets - whether in person or o...

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Furry friends on the job: Snorkel Sam Botnick - Worthmore Jewelers

10 DAYS AGO
Furry friends on the job: Snorkel Sam Botnick - Worthmore Jewelers

Introducing Snorkel Sam Botnick. The fur baby of Harris and Geri Botnick, owners of Worthmore Jewelers in Atlanta. Snorkle Sam is the official greeter and general manager of human resources. Conquering the jewelry industry on four paws and with no thumbs, he assists with the all around well being of...

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24K Rose Customer Loyalty Program a big hit

24K Rose's Holiday Customer Loyalty Program received a sensational response after being highlighted at the General Sessions of the IJO and RJO buyers group shows in July & August. Jewelers are now realizing the need to do something different this holiday season to get their best clients back into their store.

 

24K-rose-Nov
24 Karat Rose Co. has announced they will create a different gold dipped ornament for each holiday season. The gold dipped ornament for holiday 2009 is the Evergreen Spruce.
Bill Boyajian, the former President of the GIA, echoed that thought by emphasizing these two points at the RJO show:
  • Do something special for your customers to make them happy.
  • Don't forget about the magic of our industry.

24K Rose agrees 100%. Here is how it all began:
Three years ago Jim Kryshak Jewelers in Wausau, Wisconsin, mailed 24K Rose's gold dipped mistletoe to 250 of their best customers right before Thanksgiving with a handwritten enclosure card that conveyed the message: "Thanks for being our loyal customer. With this enclosed gold dipped mistletoe, we'd kiss you if we could!"

The amazing result was that they had their best holiday season in 34 years.

After their success, Jim Kryshak Jewelers came back to 24K Rose and said, "That worked great! What can you do for us again next holiday?" In response, the company came up with the double holly ornament which went on to become a best seller.

Sales and demand rapidly shot up and 24K Rose realized the need to introduce a new gold dipped ornament each year. Now, jewelers' customers can anticipate a different gold dipped ornament for their loyalty at each holiday season. The gold dipped ornament for holiday 2009 is the Evergreen Spruce.

To make it easy for the retail jeweler, 24K Rose has developed a user friendly mailing program designed to simplify the process of mailing the ornaments to your best customers.

Personalized ribbon (300 ft) with your store's name is available for only $75 and there are text suggestions for your personalized enclosure card.

The gold dipped mistletoe is only $12.35 each and all other ornaments are only $10.95. Each comes with an authenticity card that also romances its legend. And, they are made in the USA.

One jeweler hit the nail on the head when he said: "I wouldn't think twice about spending $10 on a good glass of wine for a loyal customer. Why wouldn't I spend a similar amount on something that will last forever?" Whether you send out 250 gold dipped ornaments or just 25, do something special for your best customers. They will remember and reward your jewelry store for doing it.
For more information contact 24K Rose Company at 800-843-8131 or www.24karatrose.com.


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