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Last updateWed, 29 Jun 2016 10pm
Drive-through jewelry store?

Drive-through jewelry store?

With no serious injuries and a great attitude, own...

Hale’s Jewelers looks back on 160 years of business

Hale’s Jewelers looks back on 160 years of business

entrepreneur: a person who starts a business and is...

Not all was lost in the fire

Not all was lost in the fire

Namano salvages jewelry (and memories) scorched in...

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The SJG Smart Business Report: Ideas to increase sales in slow summer months

The SJG Smart Business Report: Ideas to increase sales in slow summer months

Sponsored content from the Southern Jewelers Guild

“Christmas, children, is not a date. It is a state of mind.” ~ Mary Ellen Chase

People in the industry who know me know that I am a huge proponent of in-store events. Keeping your marketing calendar fr...

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Industry Events

JCK Las Vegas, LUXURY and JIS Exchange glistened during a sweltering week in the desert

JCK Las Vegas, LUXURY and JIS Exchange glistened during a sweltering week in the desert

(NORWALK, Conn.) - Going out with the heat, JCK Las Vegas concluded its 26th edition on Monday, June 6. The show welcomed the best of the best in the jewelry industry with over 2,400 exhibiting brands and manufacturers, as well as an abundant lineup o...

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On The Move

Gemologist-writer Diana Jarrett is Best-of-the-Best in Writers Competition

Gemologist-writer Diana Jarrett is Best-of-the-Best in Writers Competition

Southern/Mid-America Jewelry News columnist earns national acclaim – again

(NEW YORK) - Popular gem industry writer/author Diana Jarrett accepted an award from the American Federation of Mineralogical Societies for their Editors, Writers, Poets & I...

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What's New

JBT’s Red Book available in new easy to use format

JBT’s Red Book available in new easy to use format

As technology evolves so does the well-known traditional Jewelers Board of Trade Red Book. Initially the Red Book was just that - a printed reference book with a red cover. Next came the CD. Now JBT is pleased to announce that future copies of the qu...

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Featured Articles

Eager to grow, eager to please, Costar Imports realizing goal of going national

Eager to grow, eager to please, Costar Imports realizing goal of going national

With expansions to the San Francisco Bay Area and Thailand, Costar Imports has come a long way since Ram Kedia opened up shop in New Orleans back in 1988.

Costar began as a diamond wholesaler supplying independent retail jewelers in the Southeastern U...

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Latest News

The SJG Smart Business Report: Ideas to increase sales in slow summer months

4 HOURS AGO
The SJG Smart Business Report: Ideas to increase sales in slow summer months

Sponsored content from the Southern Jewelers Guild

“Christmas, children, is not a date. It is a state of mind.” ~ Mary Ellen Chase

People in the industry who know me know that I am a huge proponent of in-store events. Keeping your marketing calendar fresh and full are among the first recommendations I...

Readmore

Why gold may hit $1,500 by year’s end—and it’s not just about Brexit

4 HOURS AGO
Why gold may hit $1,500 by year’s end—and it’s not just about Brexit

Implications for currencies, central banks point to more gold rallies

Gold’s impressive rally Friday offered a taste of what may be in store for the precious metal, as some analysts say it’s just a matter of time before prices top $1,500 or even $1,900 an ounce.

Readmore

JCK Las Vegas, LUXURY and JIS Exchange glistened during a sweltering week in the desert

8 DAYS AGO
JCK Las Vegas, LUXURY and JIS Exchange glistened during a sweltering week in the desert

(NORWALK, Conn.) - Going out with the heat, JCK Las Vegas concluded its 26th edition on Monday, June 6. The show welcomed the best of the best in the jewelry industry with over 2,400 exhibiting brands and manufacturers, as well as an abundant lineup of industry networking opportunities and informativ...

Readmore

Jewelers for Children celebrates 18 years, honors Stuart Lee and Dennis Ulrich

15 DAYS AGO
Jewelers for Children celebrates 18 years, honors Stuart Lee and Dennis Ulrich

(NEW YORK) - On June 5, 2016, Jewelers for Children (JFC) held the 18th Annual Facets of Hope event in Las Vegas at the Mandalay Bay Resort and Casino. The charity announced that $3.1 million had been raised to support their charity partners in the year ahead and that since 1999 $51.4 million had bee...

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Gemologist-writer Diana Jarrett is Best-of-the-Best in Writers Competition

4 HOURS AGO
Gemologist-writer Diana Jarrett is Best-of-the-Best in Writers Competition

Southern/Mid-America Jewelry News columnist earns national acclaim – again

(NEW YORK) - Popular gem industry writer/author Diana Jarrett accepted an award from the American Federation of Mineralogical Societies for their Editors, Writers, Poets & Illustrators competition, reports the New York Mine...

Readmore

Holojem wins first prize at JCK Think Tank

15 DAYS AGO
Holojem wins first prize at JCK Think Tank

Jewelers Mutual, Excelion Partners team up for 3D projection aimed at creating customized jewelry store experiences

(NEENAH, Wis.) - Holojem™, a Jewelers Mutual Insurance Company partnership with Excelion Partners, won first prize at JCK Las Vegas’ Think Tank on Sunday, June 5.

Think Tank, an event hel...

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JBT’s Red Book available in new easy to use format

4 HOURS AGO
JBT’s Red Book available in new easy to use format

As technology evolves so does the well-known traditional Jewelers Board of Trade Red Book. Initially the Red Book was just that - a printed reference book with a red cover. Next came the CD. Now JBT is pleased to announce that future copies of the quarterly Red Book on CD will be distributed on a fl...

Readmore

Hoover & Strong introduces white label diamond auction services

8 DAYS AGO
Hoover & Strong introduces white label diamond auction services

Hoover & Strong has announced a new white label auction service called myAuction™. This is an innovative service offered to jewelry retailers nationwide, allowing them to offer their own online auction service where their customers can sell their jewelry items to industry qualified buyers. The s...

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24K Rose Customer Loyalty Program a big hit

24K Rose's Holiday Customer Loyalty Program received a sensational response after being highlighted at the General Sessions of the IJO and RJO buyers group shows in July & August. Jewelers are now realizing the need to do something different this holiday season to get their best clients back into their store.

 

24K-rose-Nov
24 Karat Rose Co. has announced they will create a different gold dipped ornament for each holiday season. The gold dipped ornament for holiday 2009 is the Evergreen Spruce.
Bill Boyajian, the former President of the GIA, echoed that thought by emphasizing these two points at the RJO show:
  • Do something special for your customers to make them happy.
  • Don't forget about the magic of our industry.

24K Rose agrees 100%. Here is how it all began:
Three years ago Jim Kryshak Jewelers in Wausau, Wisconsin, mailed 24K Rose's gold dipped mistletoe to 250 of their best customers right before Thanksgiving with a handwritten enclosure card that conveyed the message: "Thanks for being our loyal customer. With this enclosed gold dipped mistletoe, we'd kiss you if we could!"

The amazing result was that they had their best holiday season in 34 years.

After their success, Jim Kryshak Jewelers came back to 24K Rose and said, "That worked great! What can you do for us again next holiday?" In response, the company came up with the double holly ornament which went on to become a best seller.

Sales and demand rapidly shot up and 24K Rose realized the need to introduce a new gold dipped ornament each year. Now, jewelers' customers can anticipate a different gold dipped ornament for their loyalty at each holiday season. The gold dipped ornament for holiday 2009 is the Evergreen Spruce.

To make it easy for the retail jeweler, 24K Rose has developed a user friendly mailing program designed to simplify the process of mailing the ornaments to your best customers.

Personalized ribbon (300 ft) with your store's name is available for only $75 and there are text suggestions for your personalized enclosure card.

The gold dipped mistletoe is only $12.35 each and all other ornaments are only $10.95. Each comes with an authenticity card that also romances its legend. And, they are made in the USA.

One jeweler hit the nail on the head when he said: "I wouldn't think twice about spending $10 on a good glass of wine for a loyal customer. Why wouldn't I spend a similar amount on something that will last forever?" Whether you send out 250 gold dipped ornaments or just 25, do something special for your best customers. They will remember and reward your jewelry store for doing it.
For more information contact 24K Rose Company at 800-843-8131 or www.24karatrose.com.


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