07242016Sun
Last updateWed, 20 Jul 2016 10pm
Evans Jewelers creates a local “Destination” hot spot

Evans Jewelers creates a local “Destination” hot spot

“I cannot say enough wonderful things about Evans ...

Eager to grow, eager to please, Costar Imports realizing goal of going national

Eager to grow, eager to please, Costar Imports realizing goal of going national

With expansions to the San Francisco Bay Area and ...

Ron Rosen Jewelry’s Love Life collection: Unlike any you’ve seen

Ron Rosen Jewelry’s Love Life collection: Unlike any you’ve seen

‘Luxuriously affordable’ line draws rave reviews a...

Retailer Roundtable:  At mid-year, how has 2016 been so far and what’s ahead?

Retailer Roundtable: At mid-year, how has 2016 been so far and what’s ahead?

At mid-year, how has 2016 been so far and what’s a...

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Startup wants to replace the silicon in your smartphone with diamonds

Startup wants to replace the silicon in your smartphone with diamonds

Chances are you’ve never heard of Akhan Semiconductor, but the company is well on its way to producing the hardware at the heart of your next smartphone, smartwatch, laptop, or virtual reality headset. The new components won’t only last longer and perf...

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Industry Events

Industry notables join panel at GIA’s New York Jewelry Career Fair

Industry notables join panel at GIA’s New York Jewelry Career Fair

Gem and jewelry’s largest recruiting event will take place July 25 at the Javits Center

(NEW YORK) - Prominent personalities from the gem and jewelry industry will join GIA at the Jacob Javits Center in New York for the Institute’s annual Jewelry Care...

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On The Move

Eaton Hudson launches new Jewelry Advisory Division

Eaton Hudson launches new Jewelry Advisory Division

Led by former Silverman Consultants’ team and focused on exit strategies and asset disposition

(ALPHARETTA, Ga. & TORONTO) - Eaton Hudson has announced the formation of a new division, Eaton Hudson Jewelry Advisors. Based in Charleston, SC, the div...

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What's New

P.Bo interchangeable Enchantables collection now available in silver

P.Bo interchangeable Enchantables collection now available in silver

Retailer demand spurs creation of lower price points

Exquisite, uncompromisingly crafted jewelry by P.Bo (Per Borup Design, Denmark), is now accessible for a wider audience than ever before, giving new meaning to the affordable luxury concept.

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Featured Articles

Not all was lost in the fire

Not all was lost in the fire

Namano salvages jewelry (and memories) scorched in house fire

There are over three hundred house fires each month in the state of Georgia alone. That’s a pretty mind-boggling number; multiply it nationally and the results are staggering: thousands and...

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Latest News

Startup wants to replace the silicon in your smartphone with diamonds

3 DAYS AGO
Startup wants to replace the silicon in your smartphone with diamonds

Chances are you’ve never heard of Akhan Semiconductor, but the company is well on its way to producing the hardware at the heart of your next smartphone, smartwatch, laptop, or virtual reality headset. The new components won’t only last longer and perform better than today’s tech, but their environmen...

Readmore

Q&A with Atlanta Jewelry Show Executive Director

3 DAYS AGO
Q&A with Atlanta Jewelry Show Executive Director

Carol Young, executive director of the Atlanta Jewelry Show, takes a few minutes to let us know what we have to look forward to at the upcoming show, August 6-8. Register online at www.atlantajewelryshow.com .

SJN: If it’s August, it’s the Atlanta Jewelry Show!

CY: Yes, it is, and we are so excited about ...

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Industry notables join panel at GIA’s New York Jewelry Career Fair

16 DAYS AGO
Industry notables join panel at GIA’s New York Jewelry Career Fair

Gem and jewelry’s largest recruiting event will take place July 25 at the Javits Center

(NEW YORK) - Prominent personalities from the gem and jewelry industry will join GIA at the Jacob Javits Center in New York for the Institute’s annual Jewelry Career Fair on July 25. The not-to-miss opening panel ...

Readmore

4th annual Rings of Strength Tour: Walking, running, biking and yoga to support Jewelers for Children

23 DAYS AGO
4th annual Rings of Strength Tour: Walking, running, biking and yoga to support Jewelers for Children

(NEW YORK) - Jewelers for Children held the 4th annual Rings of Strength Tour on Thursday, June 2, at Mandalay Bay Resort and Casino in Las Vegas. More than 160 participants assembled at 5:30 a.m. to either walk or run 5K, or bike one of two courses, a leisurely 15K route or a challenging 50K route. ...

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Eaton Hudson launches new Jewelry Advisory Division

3 DAYS AGO
Eaton Hudson launches new Jewelry Advisory Division

Led by former Silverman Consultants’ team and focused on exit strategies and asset disposition

(ALPHARETTA, Ga. & TORONTO) - Eaton Hudson has announced the formation of a new division, Eaton Hudson Jewelry Advisors. Based in Charleston, SC, the division, led by the former Silverman Consultants tea...

Readmore

Jewelers of America announces 2017 GEM Award for Lifetime Achievement winner

11 DAYS AGO
Jewelers of America announces 2017 GEM Award for Lifetime Achievement winner

Jim Rosenheim of Tiny Jewel Box to Receive the prestigious award

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, and the GEM Awards Committee has announced that Jim Rosenheim, Chairman of Tiny Jewel Box in Washington D.C., will...

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P.Bo interchangeable Enchantables collection now available in silver

3 DAYS AGO
P.Bo interchangeable Enchantables collection now available in silver

Retailer demand spurs creation of lower price points

Exquisite, uncompromisingly crafted jewelry by P.Bo (Per Borup Design, Denmark), is now accessible for a wider audience than ever before, giving new meaning to the affordable luxury concept.

Readmore

ASHI introduces 2016 Holiday Marketing Program

3 DAYS AGO
ASHI introduces 2016 Holiday Marketing Program

ASHI, a premier diamond jewelry manufacturer servicing over 1,000 of the top independent retail jewelers across the USA, has launched its new and exciting 2016 Holiday Marketing Program. Experience “Love this Holiday Season” with ASHI’s beautiful Bridal Collection and the hottest trends in fashion j...

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24K Rose Customer Loyalty Program a big hit

24K Rose's Holiday Customer Loyalty Program received a sensational response after being highlighted at the General Sessions of the IJO and RJO buyers group shows in July & August. Jewelers are now realizing the need to do something different this holiday season to get their best clients back into their store.

 

24K-rose-Nov
24 Karat Rose Co. has announced they will create a different gold dipped ornament for each holiday season. The gold dipped ornament for holiday 2009 is the Evergreen Spruce.
Bill Boyajian, the former President of the GIA, echoed that thought by emphasizing these two points at the RJO show:
  • Do something special for your customers to make them happy.
  • Don't forget about the magic of our industry.

24K Rose agrees 100%. Here is how it all began:
Three years ago Jim Kryshak Jewelers in Wausau, Wisconsin, mailed 24K Rose's gold dipped mistletoe to 250 of their best customers right before Thanksgiving with a handwritten enclosure card that conveyed the message: "Thanks for being our loyal customer. With this enclosed gold dipped mistletoe, we'd kiss you if we could!"

The amazing result was that they had their best holiday season in 34 years.

After their success, Jim Kryshak Jewelers came back to 24K Rose and said, "That worked great! What can you do for us again next holiday?" In response, the company came up with the double holly ornament which went on to become a best seller.

Sales and demand rapidly shot up and 24K Rose realized the need to introduce a new gold dipped ornament each year. Now, jewelers' customers can anticipate a different gold dipped ornament for their loyalty at each holiday season. The gold dipped ornament for holiday 2009 is the Evergreen Spruce.

To make it easy for the retail jeweler, 24K Rose has developed a user friendly mailing program designed to simplify the process of mailing the ornaments to your best customers.

Personalized ribbon (300 ft) with your store's name is available for only $75 and there are text suggestions for your personalized enclosure card.

The gold dipped mistletoe is only $12.35 each and all other ornaments are only $10.95. Each comes with an authenticity card that also romances its legend. And, they are made in the USA.

One jeweler hit the nail on the head when he said: "I wouldn't think twice about spending $10 on a good glass of wine for a loyal customer. Why wouldn't I spend a similar amount on something that will last forever?" Whether you send out 250 gold dipped ornaments or just 25, do something special for your best customers. They will remember and reward your jewelry store for doing it.
For more information contact 24K Rose Company at 800-843-8131 or www.24karatrose.com.


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