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Last updateTue, 16 May 2017 10pm
Voyager Brands up and running with bright ideas, creative new brands

Voyager Brands up and running with bright ideas, creative new brands

When Shreyansh Shah arrived from India, he was loo...

GIA’s M2M app helps retailers tell a diamond’s story

GIA’s M2M app helps retailers tell a diamond’s story

As the creator of the 4Cs, GIA (Gemological Instit...

JCK Vendor/Supplier Roundtable

JCK Vendor/Supplier Roundtable

This month rather than our usual Retailer Roundtab...

Other News

Southern Jewelers Guild reviews popular industry Facebook groups

Southern Jewelers Guild reviews popular industry Facebook groups

It’s been about 6 months since I first wrote about the industry-only, closed Facebook group named Jewelers Helping Jewelers. In the last 6 months, it has been my pleasure to watch this group continue to flourish, and grow from the 3500 members it had...

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Industry Events

GIA seminars on synthetic diamonds and diamond treatments announced for August Atlanta Jewelry Show

GIA seminars on synthetic diamonds and diamond treatments announced for August Atlanta Jewelry Show

(ATLANTA, Ga.) - For the first time at the Atlanta Jewelry Show, GIA (the Gemological Institute of America) will offer two seminars focused on identifying synthetic diamonds and diamond treatments. The seminars will be offered on Sunday, August 13 dur...

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On The Move

Finalists and judges announced for 2017 Saul Bell Design Awards

Finalists and judges announced for 2017 Saul Bell Design Awards

Rio Grande, the organizer of the Saul Bell Design Awards ( www.saulbellaward.com ), is pleased to announce the finalists of the 17th annual international jewelry-making and hollowware competition, as well as the two panels of experts tasked with judgin...

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What's New

Hoover & Strong introduces certified lab grown diamond selection

Hoover & Strong introduces certified lab grown diamond selection

Hoover & Strong has announced the addition of certified lab grown diamonds to their product selection.

“Hoover & Strong continues to lead the ethical jewelry movement with its newest addition of Harmony Lab Grown Diamonds. We have always felt ...

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Featured Articles

GA jeweler fosters, develops jewelry designing talent

GA jeweler fosters, develops jewelry designing talent

When Douglas Meadows was looking to phase out PANDORA last summer, his bench jeweler with jewelry designing skills and sales prowess stepped in to fill the inventory vacuum with in-house, hand-fabricated mainly sterling silver fashion jewelry. At sim...

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Latest News

Southern Jewelers Guild reviews popular industry Facebook groups

5 DAYS AGO
Southern Jewelers Guild reviews popular industry Facebook groups

It’s been about 6 months since I first wrote about the industry-only, closed Facebook group named Jewelers Helping Jewelers. In the last 6 months, it has been my pleasure to watch this group continue to flourish, and grow from the 3500 members it had when I first wrote about it, to where it stands n...

Readmore

Artist donates paintings to benefit Jewelers for Children

12 DAYS AGO
Artist donates paintings to benefit Jewelers for Children

Noted jewelry designer and artist Reena Ahluwalia has donated two original, museum quality paintings to be auctioned at the Jewelers for Children (JFC) Facets of Hope event in Las Vegas. The paintings, Portal of Empowerment and Brilliance Pink Diamond, show highly nuanced, hyper-realistic diamonds w...

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GIA seminars on synthetic diamonds and diamond treatments announced for August Atlanta Jewelry Show

5 DAYS AGO
GIA seminars on synthetic diamonds and diamond treatments announced for August Atlanta Jewelry Show

(ATLANTA, Ga.) - For the first time at the Atlanta Jewelry Show, GIA (the Gemological Institute of America) will offer two seminars focused on identifying synthetic diamonds and diamond treatments. The seminars will be offered on Sunday, August 13 during the Fall Show, held August 12 - 14, 2017 at th...

Readmore

JA to host events and Certification exams at JCK Las Vegas

5 DAYS AGO
JA to host events and Certification exams at JCK Las Vegas

Member-only cocktail party, JA Sales and Management Professional Certification exams included

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, is offering a variety of events, promotions and certification opportunities during La...

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Finalists and judges announced for 2017 Saul Bell Design Awards

12 DAYS AGO
Finalists and judges announced for 2017 Saul Bell Design Awards

Rio Grande, the organizer of the Saul Bell Design Awards ( www.saulbellaward.com ), is pleased to announce the finalists of the 17th annual international jewelry-making and hollowware competition, as well as the two panels of experts tasked with judging the finalists’ work.

Readmore

ASHI Diamonds appoints Al Minor as National Director of Sales

19 DAYS AGO
ASHI Diamonds appoints Al Minor as National Director of Sales

(NEW YORK) - ASHI Diamonds is pleased to announce the appointment of Al Minor as their National Director of Sales. Al’s appointment is part of ASHI’s marketing and expansion strategy that will enable it to better service independent jewelers in the United States.

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Hoover & Strong introduces certified lab grown diamond selection

5 DAYS AGO
Hoover & Strong introduces certified lab grown diamond selection

Hoover & Strong has announced the addition of certified lab grown diamonds to their product selection.

“Hoover & Strong continues to lead the ethical jewelry movement with its newest addition of Harmony Lab Grown Diamonds. We have always felt that lab grown diamonds are the ultimate ethical a...

Readmore

Stuller releases Tools, Equipment, and Metals 2017-2018 catalog

5 DAYS AGO
Stuller releases Tools, Equipment, and Metals 2017-2018 catalog

(LAFAYETTE, La.) - Prime manufacturer and global distributor, Stuller has announced the release of its newest tools catalog, Tools, Equipment, and Metals 2017-2018.

“This 600+ page catalog is the resour

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24K Rose Customer Loyalty Program a big hit

24K Rose's Holiday Customer Loyalty Program received a sensational response after being highlighted at the General Sessions of the IJO and RJO buyers group shows in July & August. Jewelers are now realizing the need to do something different this holiday season to get their best clients back into their store.

 

24K-rose-Nov
24 Karat Rose Co. has announced they will create a different gold dipped ornament for each holiday season. The gold dipped ornament for holiday 2009 is the Evergreen Spruce.
Bill Boyajian, the former President of the GIA, echoed that thought by emphasizing these two points at the RJO show:
  • Do something special for your customers to make them happy.
  • Don't forget about the magic of our industry.

24K Rose agrees 100%. Here is how it all began:
Three years ago Jim Kryshak Jewelers in Wausau, Wisconsin, mailed 24K Rose's gold dipped mistletoe to 250 of their best customers right before Thanksgiving with a handwritten enclosure card that conveyed the message: "Thanks for being our loyal customer. With this enclosed gold dipped mistletoe, we'd kiss you if we could!"

The amazing result was that they had their best holiday season in 34 years.

After their success, Jim Kryshak Jewelers came back to 24K Rose and said, "That worked great! What can you do for us again next holiday?" In response, the company came up with the double holly ornament which went on to become a best seller.

Sales and demand rapidly shot up and 24K Rose realized the need to introduce a new gold dipped ornament each year. Now, jewelers' customers can anticipate a different gold dipped ornament for their loyalty at each holiday season. The gold dipped ornament for holiday 2009 is the Evergreen Spruce.

To make it easy for the retail jeweler, 24K Rose has developed a user friendly mailing program designed to simplify the process of mailing the ornaments to your best customers.

Personalized ribbon (300 ft) with your store's name is available for only $75 and there are text suggestions for your personalized enclosure card.

The gold dipped mistletoe is only $12.35 each and all other ornaments are only $10.95. Each comes with an authenticity card that also romances its legend. And, they are made in the USA.

One jeweler hit the nail on the head when he said: "I wouldn't think twice about spending $10 on a good glass of wine for a loyal customer. Why wouldn't I spend a similar amount on something that will last forever?" Whether you send out 250 gold dipped ornaments or just 25, do something special for your best customers. They will remember and reward your jewelry store for doing it.
For more information contact 24K Rose Company at 800-843-8131 or www.24karatrose.com.


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