Southern Jewelry News

(GLENDORA, Calif.) - Bashoura, Inc. is pleased to introduce a new branded line of black and white diamond jewelry, The Midnight Diamonds Collection. The Collection is a classically designed black and white diamond jewelry line complete with its own identity. Inspired by the timeless elegance of black and white in the fashion industry, the Midnight Diamonds Collection is an illustration of eternal classic style that is simply couture.

"Although black diamonds have been a part of fine jewelry for 10+ years, there has never been a branded line featuring the precious stone," says Bashoura vice president Tony Bashoura. Two years ago manufacturing experts at Bashoura, Inc. acknowledged the need for an industry-wide identity program giving black diamonds the respect they deserve. Pooling a century's worth of manufacturing experience and knowledge, the Midnight Diamonds Collection was created.

"There is power in the classic style of black and white," stated Bashoura. "Only with a national branding campaign can black diamonds obtain the recognition they deserve and be marketed effectively."

The Midnight Diamond collection achieves what, for years, top designers strived for. The elegance of black and white diamonds set in an aesthetically pleasing way coupled with high quality manufacturing. The attention to detail united with the unique blend of colors, designs and styles makes Midnight Diamonds the perfect combination of sophistication and fashion - a true definition of timeless beauty.

With celebrities like Cate Blanchett and Jennifer Lopez sporting the luscious diamonds, demand for black diamond jewelry has increased tremendously. In November 2008 the one-of-a-kind $5 million Black Diamond Fantasy Bra, featured at the Victoria's Secret Fashion Show, had 3900 black and white diamonds with two large black diamonds hanging from the center of the bra. The black diamonds epitomized their Return to Glamour theme.

Additionally, the Midnight Diamond collection incorporates other colored diamonds in their designs. From a gentle auburn to canary yellow, the collection explores multiple possibilities and speaks to a variety of tastes and styles.

Retailers can view the Midnight Diamond Collection by visiting www.midnightdiamonds.net or by calling 800-536-4033 to request a catalog.

Midnight Diamonds is a wholly-owned subsidiary of Bashoura, Inc., a fifth generation, family-owned fine jewelry manufacturer based in southern California. With over a century of rich tradition in the fine jewelry industry the company prides itself on generations of exceptional jewelry design, manufacturing and marketing to support retailers nationwide. Their stellar reputation and longevity in the industry make them a highly recognized authority in the fine jewelry arena.

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