12152017Fri
Last updateTue, 12 Dec 2017 7pm
Floyd & Green Jewelers celebrating 25th anniversary

Floyd & Green Jewelers celebrating 25th anniversary

For Steve Floyd & Tom Williams, it seems like ...

“That guy who baby sits jewelry stores”

“That guy who baby sits jewelry stores”

Longtime jeweler fires up retired ambulance to off...

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports, a leading diamond jewelry manufa...

Other News

Precious gems bear messages from Earth’s molten heart

Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terr...

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Industry Events

GIA reports well attended Jewelry Career Fair and Open House

GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual e...

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On The Move

Responsible Jewellery Council expands into the silver supply chain

Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion add...

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What's New

GN Diamond unveils Diamond Hunt

GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and ...

Readmore

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Featured Articles

Latest News

Precious gems bear messages from Earth’s molten heart

2 DAYS AGO
Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terraces of Chivor, a legendary emerald site in northe...

Readmore

2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

2 DAYS AGO
2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

(RICHMOND, Vir.) - Richmond’s independent jewelers are pleased to announce that their 2017 Jewels for Children raffle raised $9,450 for the Children’s Hospital Foundation of Richmond at the Children’s Hospital Foundation Ball held November 3 at the Country Club of Virginia. The annual raffle, organiz...

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GIA reports well attended Jewelry Career Fair and Open House

14 DAYS AGO
GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual event at GIA’s Carlsbad World Headquarters was bust...

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IGI presents at AliExpress event ahead of Major Chinese Ecommerce Day

14 DAYS AGO

(SHANGHAI, China) - The International Gemological Institute’s (IGI) Shanghai team delivered a lecture at the AliExpress “Double Eleven Jewelry Industry Gold Sellers Training Session” in Hangzhou, China. AliExpress is an ecommerce platform owned by Alibaba (currently the world’s largest retailer).

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Responsible Jewellery Council expands into the silver supply chain

2 DAYS AGO
Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion adds another key sector to the RJC’s remit, helping t...

Readmore

Jewelry writer Diana Jarrett nabs top notch kudos

2 DAYS AGO
Jewelry writer Diana Jarrett nabs top notch kudos

Popular gemologist-journalist earns Top Ten spot in 2017 national competition

(NEW YORK) - American Federation of Mineralogical Societies (AFMS) has announced the results of their annual Bulletin Editors Contest. Prolific journalist Diana Jarrett ranked in the Top Ten leaderboard among a hoard of Nort...

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GN Diamond unveils Diamond Hunt

8 DAYS AGO
GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and has responded by now offering retailers the abilit...

Readmore

Brad Huisken introduces retail sales training app

14 DAYS AGO

(DENVER) – As retailers face more pressure from online competition, it’s important for brick-and-mortar stores to make the most of every sales opportunity they have. Brad Huisken’s IAS Training provides sales associates and managers with the tools to build customer relationships and increase sales, a...

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Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

2 DAYS AGO
Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

Yoooo, Adrian! This is Adrian, the greeter at The Diamondaire in Saint Charles, Illinois. Adrian is a rescue pup from the Animal Welfare League in Chicago Heights. Lauren & Billy Metzer took her in about a year and a half ago and she went right to work greeting customers, protecting the store an...

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Furry friends on the job: Otto from Kester Jewelry store

8 DAYS AGO
Furry friends on the job: Otto from Kester Jewelry store

Otto the laser welding cat is a 4 year old rescue kitty. The second feline featured in our Furry Friends, Otto is the 4th kitty in 45 years to grace the Kester Jewelry store in Craig, Colorado, where he works side-by-side with owner Richard Tyser. 

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The Marketing Minute: Trend Spotting

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Jewelers Mutual Platinum Points to reward jewelers

(NEENAH, Wis.) – Jewelers Mutual Insurance Company is pleased to announce the launch of Jewelers Mutual Platinum Points, a program designed to award points to jewelers for every new Personal Lines Insurance contact they refer to Jewelers Mutual via a specially designed web page. Absolutely no purchase of insurance is necessary.

“Jewelers have been referring their customers to Jewelers Mutual Insurance Company since 1953, when the company first began offering its Personal Jewelry Insurance product,” said Patrick Drummond, vice president of Sales and Marketing. “Platinum Points is a way to show our gratitude and, at the same time, increase public awareness about our product.”

Upon receiving points, jewelers can redeem them by ordering from more than 44 million items, including gifts ranging from books and electronics to tickets and travel.

What’s more, jewelers also will have the ability to distribute points to staff members. In a time when budgets are tight, jewelers can motivate their sales force at no cost to themselves. They can award points for meeting sales goals or providing exceptional customer service. It’s entirely up to them.

How the program works

Upon enrolling in the program through www.JMPlatinumPoints.com, jewelers will be assigned a unique code. Soon afterwards, they will receive a welcome kit with customer referral cards. After writing their unique code on the cards, they’ll simply provide the cards to their customers. They needn’t do anything else.

When their customers visit the specially designed web site listed on the card, www.jewelersmutualinfo.com, they will be asked to enter their jeweler’s unique code, as well as their own name and e-mail address for verification. As long as the customers are not currently insured with Jewelers Mutual, the jeweler will receive points for the referral. Once on the website, customers can learn more about Jewelers Mutual and obtain a free, no obligation quote.

Participation is limited to one unique code per store location. Void where prohibited. Due to state laws, Platinum Points will not be available in Calif., Ga., Kan., Mass., Miss., Mont., N.M., N.Y., and S.C.

For more information visit the Jewelers Mutual website at www.jewelersmutual.com.


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