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W magazine reviews the most outrageous jewelry from Paris Couture Week

W magazine reviews the most outrageous jewelry from Paris Couture Week

Paris Haute Couture is a special time of year where the top fashion houses put their best pieces forward twice a year with beautiful, handcrafted designs. In July, it seems as though the jewelry houses also get in on the fun, showing their own best o...

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Industry Events

JA to host several events at JA New York Show

JA to host several events at JA New York Show

Designer Preview & Member Meetup, Education Program, Idea Exchange and certification exams

(NEW YORK) - Jewelers of America (JA) is hosting its Designer Preview & Member Meetup on Sunday, July 23 at Clyde Frazier’s Wine & Dine. JA Retail Me...

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On The Move

Pe-Jay Creations partners with heartfelt birthstone line, “MY STORY”

Pe-Jay Creations partners with heartfelt birthstone line, “MY STORY”

A perfect match of creative and business smarts to continue MY STORY growth

(NEW YORK) - Mitchell Feuer of Pe-Jay Creations and  Jackie Cohen from Timeless Fine Jewelry have partnered to create a new company, MY STORY FINE JEWELRY, to breakout the hear...

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What's New

Rio Grande and B9Creations partner to bring 3D Printing to jewelers

Rio Grande and B9Creations partner to bring 3D Printing to jewelers

Rio Grande is pleased to announce a partnership with B9Creations that brings the “best in 3D printing” to professional jewelers. The new B9 Core Series 3D printer, sold by Rio Grande, marries “plug and grow” ease with some of the fastest printing spe...

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Featured Articles

Retailer Roundtable:  What are your biggest hiring challenges?

Retailer Roundtable: What are your biggest hiring challenges?

Q:    What are your biggest hiring challenges?

“I’ve been in business for 30 years and hiring challenges have remained pretty consistent throughout that time - finding a sales associate that has an understanding and love of jewelry. One of the most comm...

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Latest News

W magazine reviews the most outrageous jewelry from Paris Couture Week

1 DAY AGO
W magazine reviews the most outrageous jewelry from Paris Couture Week

Paris Haute Couture is a special time of year where the top fashion houses put their best pieces forward twice a year with beautiful, handcrafted designs. In July, it seems as though the jewelry houses also get in on the fun, showing their own best offerings to both editors and the customers who may...

Readmore

Tennis ball-sized 'diamond in the rough' too big to sell

1 DAY AGO
Tennis ball-sized 'diamond in the rough' too big to sell

TORONTO (Reuters) - In the mysterious world of diamond mining, it turns out that some stones are too big to sell.

Canada's Lucara Diamond Corp will have to cut its tennis ball-sized rough diamond to find a buyer, industry insiders say, following Sotheby's failed auction for the world's largest uncut ...

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JA to host several events at JA New York Show

1 DAY AGO
JA to host several events at JA New York Show

Designer Preview & Member Meetup, Education Program, Idea Exchange and certification exams

(NEW YORK) - Jewelers of America (JA) is hosting its Designer Preview & Member Meetup on Sunday, July 23 at Clyde Frazier’s Wine & Dine. JA Retail Members will have the opportunity to mingle with fel...

Readmore

Atlanta Jewelry Show’s “The Loupe” buying group program to celebrate 2nd anniversary at August show

8 DAYS AGO
Atlanta Jewelry Show’s “The Loupe” buying group program to celebrate 2nd anniversary at August show

(ATLANTA) - The August, 2017 Atlanta Jewelry Show (AJS) will be celebrating a special anniversary when the show floor opens up for business on August 12th.  The AJS Buyer Group program, “The Loupe” is turning 2 years old, and continues to expand with new partners, programs and service offerings.

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Pe-Jay Creations partners with heartfelt birthstone line, “MY STORY”

1 DAY AGO
Pe-Jay Creations partners with heartfelt birthstone line, “MY STORY”

A perfect match of creative and business smarts to continue MY STORY growth

(NEW YORK) - Mitchell Feuer of Pe-Jay Creations and  Jackie Cohen from Timeless Fine Jewelry have partnered to create a new company, MY STORY FINE JEWELRY, to breakout the heartfelt birthstone line, “MY STORY”

Readmore

International Gemological Institute (IGI) - India achieves RJC Certification

8 DAYS AGO
International Gemological Institute (IGI) - India achieves RJC Certification

(MUMBAI) - IGI India has announced it has achieved certification against the Responsible Jewellery Council’s (RJC) 2013 Code of Practices (COP), which signifies the Institute has met the ethical, social and environmental standards as established by the Council.

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Rio Grande and B9Creations partner to bring 3D Printing to jewelers

1 DAY AGO
Rio Grande and B9Creations partner to bring 3D Printing to jewelers

Rio Grande is pleased to announce a partnership with B9Creations that brings the “best in 3D printing” to professional jewelers. The new B9 Core Series 3D printer, sold by Rio Grande, marries “plug and grow” ease with some of the fastest printing speeds and smoothest surface resolution of any 3D pri...

Readmore

New collections spur Alamea Hawaii to successful JCK Las Vegas Show

1 DAY AGO
New collections spur Alamea Hawaii to successful JCK Las Vegas Show

Hawaii-based Alamea, makers of sealife, tropical and nature jewelry as well as hand crafted wood rings, reported a very successful 2017 JCK Las Vegas Show. Owner Jay Wu attributed this success to their launch of new collections of 14kt larimar, two-tone 14kt and sterling with diamonds and abalone, a...

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Furry friends on the job: Bernadette

1 DAY AGO
Furry friends on the job: Bernadette

Meet Bernadette, the first feline sent in for our Furry Friends feature. Bernadette is the Queen of the castle at Creative Jewelers in Florence, AL. “She was without a home, so gladly we shared ours,” says Brandi Hammock. “She now rules here at CJ’s and we and our customers love it!

See all of our Fu...

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Furry friends on the job: Callie, the boxer, and Jewels, the poodle

8 DAYS AGO
Furry friends on the job: Callie, the boxer, and Jewels, the poodle

Callie, the boxer, and Jewels, the poodle, “work” at Scott and Sons Fine Jewelry on Amelia Island in FL. Jewels (gotta love the name and the pink toenails) has been going to the store since she was just a pup and is a greeter extraordinaire. Callie is more bashful, which is hard to believe after see...

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Make the decision!

I have exciting news for you!

By the time you are finished reading this article you will have made three important decisions that will create the future of your business instead of solely reacting to what happens to your jewelry business.

At this very moment you have more influence than imaginable over the future of your business. And that influence is based in making the right decisions within your jewelry business.

As I travel around the country interviewing owners and sales associates, I have identified three areas that the most successful jewelry stores incorporate into their businesses regularly.

By making the following three decisions you can create the business you desire by having a direction that is simple, easy, and fun to integrate into your store’s game plan:

1. Make the decision to plan the desired future of your business. Do you know the exact direction you want your business to grow? This sounds so basic, but I often hear struggling owners only speaking in vague terms about their business goals. Not surprisingly, most do not have a plan in mind.

Successful owners always have a clear vision of their business direction. Now you can too.

Start by visualizing exactly where you want your business to be in six months, one year, three years from now.  Actually envision your store overflowing with customers and sale after sale taking place. Use your imagination to create your new jewelry store direction.

Visualization is a powerful tool. Use it daily to keep your goals on track.

2. Make the decision to be grateful. For those that are familiar with my columns, you know that I encourage focusing on gratitude every day. And for good reason. When you are grateful for the big (and the small things) in life you then allow the opportunity for positive change to occur. I see this over and over in the jewelry stores I visit regularly.

Life mimics our expectations – and when you are in a state of gratitude you allow positive events to enter into your life on a regular basis.

Make the decision today to become grateful for all sales (the big ones and not so big ones), for all of your customers (especially if you want more customers), and even for being in the jewelry industry!

Practicing gratitude throughout the day will also change the atmosphere in your store for the better. Gratitude attracts additional things to be grateful for – I see this over and over again. Using gratitude throughout the day will create a better work environment for you and your employees. Everyone wins when focusing on what you are grateful for in life.

3. Make the decision to take control of your time and your budget. There are two areas of business that are the foundation of all businesses - the time you have each day and the budget you have to work with. Wise use of your time and your employees’ time is vitally important. I have owners and employees keep track of their time and activities throughout the business day to identify where time is used while at work. You’d be surprised at the missed opportunities to market your business.

For example, are you contacting previous clients during the slower periods during the day to offer them appraisals?  Or letting them know that you have a new piece of jewelry that they will be interested in? Often a simple call or a written note brings previous clients through the door.

Your budget is another important element in the decision making process. Are you incorporating sales training into your annual budget? You should be. Having an expert sales team is so vital to your business.

Training keeps you and your team on track. It pays off immensely.

Make the decision to integrate the three areas listed above to reach the full potential of your jewelry business. Once you decide to incorporate the three success building strategies then you will start experiencing increased sales, a better work atmosphere, and the peace of mind that you are on track to experience your best year ever in the jewelry industry.

All it takes is making the decision!

Ivan Levi is celebrating his 26th year in the jewelry industry.  He is president of Ivan Alan jewels® and Ivan Alan Solutions™.  His dynamic sales training seminars are attended throughout the country at trade shows and in-store meetings.  To contact Ivan for seminar information, call 800-235-1918.


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