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Last updateTue, 03 May 2016 11pm
Russell Mefford - Jeweler by day, Southern Rocker by night

Russell Mefford - Jeweler by day, Southern Rocker by night

If you’re a Southern rock fan you know the differe...

JA fights for jewelers on Capitol Hill

JA fights for jewelers on Capitol Hill

Association continues to promote industry policy p...

Retailer Roundtable: What was your best store promotion?

Retailer Roundtable: What was your best store promotion?

Q: What was your best store promotion?

“For a numbe...

Retailer Roundtable: How do you manage your store’s social media?

Retailer Roundtable: How do you manage your store’s social media?

Q: How do you manage your store’s social media?

“We...

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Staged kidnapping ploy to rob jeweler results in two deaths

Staged kidnapping ploy to rob jeweler results in two deaths

LAS VEGAS (KSNV News3LV) — Henderson police say a Las Vegas man was arrested in connection with the double homicide of two men.

38-year-old Brian Kleynen was arrested at his Las Vegas apartment and taken into custody without incident just before noon....

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Industry Events

Golden Triangle Shows announces new event in Kansas City

Golden Triangle Shows announces new event in Kansas City

The Golden Triangle Show, organizers and managers of regional business to business trade shows, has announced it is opening a new market in Kansas City, Missouri. To be held September 24-26 at the KCI Expo Center, the new show “is geared to serve the...

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On The Move

ASHI Diamonds appoints Ash Shah, CG, as Director of Business Development

ASHI Diamonds appoints Ash Shah, CG, as Director of Business Development

(NEW YORK) - ASHI Diamonds is pleased to announce the addition of Ash Shah, CG, as their Director of Business Development. Ash’s appointment is part of ASHI’s marketing and expansion strategy that will enable it to better serve the independent jeweler...

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What's New

JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC...

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Featured Articles

Revering a retiring patriarch, new generation at Ohio’s Leo Alfred Jewelers embraces simple recipe for success

Revering a retiring patriarch, new generation at Ohio’s Leo Alfred Jewelers embraces simple recipe for success

What makes Leo Alfred Jewelers in Dublin, Ohio, a special place? It’s a poignant subject these days. Tom Laudick, who has been in the jewelry industry for much of his life, retires this year but leaves an indelible mark on the next generation.

“Every ...

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Latest News

Staged kidnapping ploy to rob jeweler results in two deaths

1 DAY AGO
Staged kidnapping ploy to rob jeweler results in two deaths

LAS VEGAS (KSNV News3LV) — Henderson police say a Las Vegas man was arrested in connection with the double homicide of two men.

38-year-old Brian Kleynen was arrested at his Las Vegas apartment and taken into custody without incident just before noon.

The homicide happened on April 12 in the 100 block...

Readmore

JA fights for jewelers on Capitol Hill

1 DAY AGO
JA fights for jewelers on Capitol Hill

Association continues to promote industry policy positions through meetings, fund raisers and other activities

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has ramped up advocacy efforts in Washington, D.C. Recent activities...

Readmore

Golden Triangle Shows announces new event in Kansas City

1 DAY AGO
Golden Triangle Shows announces new event in Kansas City

The Golden Triangle Show, organizers and managers of regional business to business trade shows, has announced it is opening a new market in Kansas City, Missouri. To be held September 24-26 at the KCI Expo Center, the new show “is geared to serve the greater multi state region,” says show director B...

Readmore

August Atlanta Jewelry Show to spotlight coming trends, new designs, preview 2017 Show enhancements

1 DAY AGO
August Atlanta Jewelry Show to spotlight coming trends, new designs, preview 2017 Show enhancements

(ATLANTA) - When jewelers arrive for the August 6-8, 2016 Atlanta Jewelry Show at the Cobb Galleria, they’ll find a welcoming and enjoyable show experience that has defined the show throughout its history. Brand new resources, an easy-to-work floorplan, pre-show breakfast, AJS U educational offerings...

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ASHI Diamonds appoints Ash Shah, CG, as Director of Business Development

1 DAY AGO
ASHI Diamonds appoints Ash Shah, CG, as Director of Business Development

(NEW YORK) - ASHI Diamonds is pleased to announce the addition of Ash Shah, CG, as their Director of Business Development. Ash’s appointment is part of ASHI’s marketing and expansion strategy that will enable it to better serve the independent jewelers in the United States.

Readmore

Cecilia Gardner’s role at JVC to change in 2017

4 DAYS AGO

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th year.

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JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

4 DAYS AGO

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC provides simple and useable tools for all jeweler...

Readmore

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

4 DAYS AGO
TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel is shaking up Father Time in 2016, launching the adventurous Maverick Collection. Inspired by the ground-breaking Son of Time masterpiece, the Maverick Collection takes TW Steel’s bold attitude, blends in cool vintage styling and twists it all together to deliver a totally fresh take on tim...

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Make the decision!

I have exciting news for you!

By the time you are finished reading this article you will have made three important decisions that will create the future of your business instead of solely reacting to what happens to your jewelry business.

At this very moment you have more influence than imaginable over the future of your business. And that influence is based in making the right decisions within your jewelry business.

As I travel around the country interviewing owners and sales associates, I have identified three areas that the most successful jewelry stores incorporate into their businesses regularly.

By making the following three decisions you can create the business you desire by having a direction that is simple, easy, and fun to integrate into your store’s game plan:

1. Make the decision to plan the desired future of your business. Do you know the exact direction you want your business to grow? This sounds so basic, but I often hear struggling owners only speaking in vague terms about their business goals. Not surprisingly, most do not have a plan in mind.

Successful owners always have a clear vision of their business direction. Now you can too.

Start by visualizing exactly where you want your business to be in six months, one year, three years from now.  Actually envision your store overflowing with customers and sale after sale taking place. Use your imagination to create your new jewelry store direction.

Visualization is a powerful tool. Use it daily to keep your goals on track.

2. Make the decision to be grateful. For those that are familiar with my columns, you know that I encourage focusing on gratitude every day. And for good reason. When you are grateful for the big (and the small things) in life you then allow the opportunity for positive change to occur. I see this over and over in the jewelry stores I visit regularly.

Life mimics our expectations – and when you are in a state of gratitude you allow positive events to enter into your life on a regular basis.

Make the decision today to become grateful for all sales (the big ones and not so big ones), for all of your customers (especially if you want more customers), and even for being in the jewelry industry!

Practicing gratitude throughout the day will also change the atmosphere in your store for the better. Gratitude attracts additional things to be grateful for – I see this over and over again. Using gratitude throughout the day will create a better work environment for you and your employees. Everyone wins when focusing on what you are grateful for in life.

3. Make the decision to take control of your time and your budget. There are two areas of business that are the foundation of all businesses - the time you have each day and the budget you have to work with. Wise use of your time and your employees’ time is vitally important. I have owners and employees keep track of their time and activities throughout the business day to identify where time is used while at work. You’d be surprised at the missed opportunities to market your business.

For example, are you contacting previous clients during the slower periods during the day to offer them appraisals?  Or letting them know that you have a new piece of jewelry that they will be interested in? Often a simple call or a written note brings previous clients through the door.

Your budget is another important element in the decision making process. Are you incorporating sales training into your annual budget? You should be. Having an expert sales team is so vital to your business.

Training keeps you and your team on track. It pays off immensely.

Make the decision to integrate the three areas listed above to reach the full potential of your jewelry business. Once you decide to incorporate the three success building strategies then you will start experiencing increased sales, a better work atmosphere, and the peace of mind that you are on track to experience your best year ever in the jewelry industry.

All it takes is making the decision!

Ivan Levi is celebrating his 26th year in the jewelry industry.  He is president of Ivan Alan jewels® and Ivan Alan Solutions™.  His dynamic sales training seminars are attended throughout the country at trade shows and in-store meetings.  To contact Ivan for seminar information, call 800-235-1918.


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