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Last updateWed, 20 Sep 2017 7am
Sandy Jones jewelry career comes full circle

Sandy Jones jewelry career comes full circle

They say never burn a bridge you may need to cross...

Remembering Janel Russell, creator of Mother and Child Jewelry

Remembering Janel Russell, creator of Mother and Child Jewelry

Motherhood defined much of Janel Russell’s life, b...

Other News

Forbes reports trillions of dollars of gold contained in earth’s oceans

Forbes reports trillions of dollars of gold contained in earth’s oceans

Good luck getting it

In search of gold? Looking for the next gold rush? The oceans are a good place to look, however, it's not as easy as panning for gold.

Ocean waters around the world contain about 20 million tons of gold in them. When I say "in" tha...

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Industry Events

WJA Jewelry Night Out 2017 to host events in 25 cities on Sept. 14

WJA Jewelry Night Out 2017 to host events in 25 cities on Sept. 14

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) will host its fifth annual WJA Jewelry Night Out on Thursday, Sept. 14, 2017. The festivities will kick off in the early evening in 25 cities throughout the United States: Atlanta, GA; Austi...

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On The Move

Tom Cook Jeweler celebrates 125-year milestone

Tom Cook Jeweler celebrates 125-year milestone

Florida retailer announces 125 Days of Celebration

(DAYTONA BEACH, Fla.) – There are not many businesses in Daytona Beach, FL over 100 years old, let alone 125, but that’s what Tom Cook Jeweler is celebrating this year. The jewelry retailer has announc...

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What's New

ASHI introduces responsive version of I DO Collection micro-website

ASHI introduces responsive version of I DO Collection micro-website

Free micro-website designed to help you maximize bridal sales

(NEW YORK) - ASHI is delighted to announce the latest release of the responsive version of the I DO Collection Bridal Store micro-website. If you have an existing I DO Collection micro-websi...

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Featured Articles

Masters of Marketing - A century of sparkling insight - Part 3

Masters of Marketing - A century of sparkling insight - Part 3

Part III - Richter & Phillips, Cincinnati, OH

As W.C. Fields once famously said, “It ain’t what they call you, it’s what you answer to.”

Since its settlement in 1788, the city of Cincinnati has been called many things; “Queen City of the West,” the...

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Latest News

Forbes reports trillions of dollars of gold contained in earth’s oceans

1 DAY AGO
Forbes reports trillions of dollars of gold contained in earth’s oceans

Good luck getting it

In search of gold? Looking for the next gold rush? The oceans are a good place to look, however, it's not as easy as panning for gold.

Ocean waters around the world contain about 20 million tons of gold in them. When I say "in" that is meant literally, there is gold in ocean water...

Readmore

Jewelers for Children announces 2017 Hope for the Holidays Program

1 DAY AGO
Jewelers for Children announces 2017 Hope for the Holidays Program

Hallmark produces cards designed by Make-A-Wish® children  

Jewelers for Children (JFC), the industry’s charity, has unveiled their 2017 Hope for the Holidays program. The program includes holiday greeting cards produced by Hallmark from the designs of children representing Make-A-Wish® America. The p...

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WJA Jewelry Night Out 2017 to host events in 25 cities on Sept. 14

15 DAYS AGO
WJA Jewelry Night Out 2017 to host events in 25 cities on Sept. 14

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) will host its fifth annual WJA Jewelry Night Out on Thursday, Sept. 14, 2017. The festivities will kick off in the early evening in 25 cities throughout the United States: Atlanta, GA; Austin, TX; Birmingham, AL; Boston, MA; Chicago, IL; Da...

Readmore

RJO members buy with “Mile High Style”

28 DAYS AGO
RJO members buy with “Mile High Style”

Another successful Buying Show for RJO means big benefits for members

(DENVER) - In early August, the Retail Jewelers Organization (RJO) brought together over 1,200 members and vendors for their semi-annual buying show. This year’s theme was Mile High Style, and it was one to remember.

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Tom Cook Jeweler celebrates 125-year milestone

1 DAY AGO
Tom Cook Jeweler celebrates 125-year milestone

Florida retailer announces 125 Days of Celebration

(DAYTONA BEACH, Fla.) – There are not many businesses in Daytona Beach, FL over 100 years old, let alone 125, but that’s what Tom Cook Jeweler is celebrating this year. The jewelry retailer has announced plans to recognize its milestone with 125 Days ...

Readmore

24 Karat Club SEUS announces new officers, board of directors

15 DAYS AGO
24 Karat Club SEUS announces new officers, board of directors

The 24 Karat Club Southeastern United States introduced their new officers and board of directors at their forty-third annual Banquet in August at the Atlanta Country Club. Leading the organization for the next two years are:

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ASHI introduces responsive version of I DO Collection micro-website

1 DAY AGO
ASHI introduces responsive version of I DO Collection micro-website

Free micro-website designed to help you maximize bridal sales

(NEW YORK) - ASHI is delighted to announce the latest release of the responsive version of the I DO Collection Bridal Store micro-website. If you have an existing I DO Collection micro-website then the responsive update with new theme and o...

Readmore

Authentic Gem Imports new website offers instant prices, details, over 10,000 product pictures

7 DAYS AGO
Authentic Gem Imports new website offers instant prices, details, over 10,000 product pictures

With a new powerhouse website ( www.shopagi.com ) that offers a comprehensive search database of over 6,000 certified loose diamonds, calibrated melee, ear-studs, tennis bracelets, gemstones, pearls, semi-mounts and finished jewelry, Authentic Gem Imports (AGI) is ready to take the custom jewelry busi...

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Furry friends on the job: Waylon - Michael’s Jewelry in Fremont, Nebraska

1 DAY AGO
Furry friends on the job: Waylon - Michael’s Jewelry in Fremont, Nebraska

This is Waylon the golden retriever. Every day Waylon gets to go to work at Michael’s Jewelry in Fremont, Nebraska.  He is less than a year old, and currently serving as an intern in the customer service department. Let’s all wish Waylon a long and fruitful career in the jewelry industry!

See all our...

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Furry friends on the job: Aggie - Gerberman Jewelers, El Campo, Texas

7 DAYS AGO
Furry friends on the job: Aggie - Gerberman Jewelers, El Campo, Texas

Meet Aggie the cocker spaniel. Aggie serves as the guard dog at Gerberman Jewelers in El Campo, Texas. She joins Ben Gerberman every day at Gerbermans where she also loves to greet all the customers and usually gets a belly rub from them! Both of Ben’s sons went to Texas A&M University - that ma...

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Make the decision!

I have exciting news for you!

By the time you are finished reading this article you will have made three important decisions that will create the future of your business instead of solely reacting to what happens to your jewelry business.

At this very moment you have more influence than imaginable over the future of your business. And that influence is based in making the right decisions within your jewelry business.

As I travel around the country interviewing owners and sales associates, I have identified three areas that the most successful jewelry stores incorporate into their businesses regularly.

By making the following three decisions you can create the business you desire by having a direction that is simple, easy, and fun to integrate into your store’s game plan:

1. Make the decision to plan the desired future of your business. Do you know the exact direction you want your business to grow? This sounds so basic, but I often hear struggling owners only speaking in vague terms about their business goals. Not surprisingly, most do not have a plan in mind.

Successful owners always have a clear vision of their business direction. Now you can too.

Start by visualizing exactly where you want your business to be in six months, one year, three years from now.  Actually envision your store overflowing with customers and sale after sale taking place. Use your imagination to create your new jewelry store direction.

Visualization is a powerful tool. Use it daily to keep your goals on track.

2. Make the decision to be grateful. For those that are familiar with my columns, you know that I encourage focusing on gratitude every day. And for good reason. When you are grateful for the big (and the small things) in life you then allow the opportunity for positive change to occur. I see this over and over in the jewelry stores I visit regularly.

Life mimics our expectations – and when you are in a state of gratitude you allow positive events to enter into your life on a regular basis.

Make the decision today to become grateful for all sales (the big ones and not so big ones), for all of your customers (especially if you want more customers), and even for being in the jewelry industry!

Practicing gratitude throughout the day will also change the atmosphere in your store for the better. Gratitude attracts additional things to be grateful for – I see this over and over again. Using gratitude throughout the day will create a better work environment for you and your employees. Everyone wins when focusing on what you are grateful for in life.

3. Make the decision to take control of your time and your budget. There are two areas of business that are the foundation of all businesses - the time you have each day and the budget you have to work with. Wise use of your time and your employees’ time is vitally important. I have owners and employees keep track of their time and activities throughout the business day to identify where time is used while at work. You’d be surprised at the missed opportunities to market your business.

For example, are you contacting previous clients during the slower periods during the day to offer them appraisals?  Or letting them know that you have a new piece of jewelry that they will be interested in? Often a simple call or a written note brings previous clients through the door.

Your budget is another important element in the decision making process. Are you incorporating sales training into your annual budget? You should be. Having an expert sales team is so vital to your business.

Training keeps you and your team on track. It pays off immensely.

Make the decision to integrate the three areas listed above to reach the full potential of your jewelry business. Once you decide to incorporate the three success building strategies then you will start experiencing increased sales, a better work atmosphere, and the peace of mind that you are on track to experience your best year ever in the jewelry industry.

All it takes is making the decision!

Ivan Levi is celebrating his 26th year in the jewelry industry.  He is president of Ivan Alan jewels® and Ivan Alan Solutions™.  His dynamic sales training seminars are attended throughout the country at trade shows and in-store meetings.  To contact Ivan for seminar information, call 800-235-1918.


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