01162018Tue
Last updateTue, 09 Jan 2018 9pm
Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports, a leading diamond jewelry manufa...

Southern Gates® Jewelry launches exclusive collection with Biltmore®

Southern Gates® Jewelry launches exclusive collection with Biltmore®

(CHARLESTON, S.C.) - Jewelry design and wholesale f...

Parker’s Karat Patch carves out big local niche

Parker’s Karat Patch carves out big local niche

It was an unlikely career for Kristin and Terrence...

Travis Piper, the $1 Million Man

Travis Piper, the $1 Million Man

In 1997, Travis Piper went off to college with an ...

Other News

Exotic animals and the hunt for gold

Exotic animals and the hunt for gold

Men, women and their families arrived in large numbers to northern California with the dream of striking it rich during the mid-19th century. What most people don't know about the California Gold Rush is that exotic animals became as much a part of t...

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Industry Events

Select Show announces Dallas 2018 date

Select Show announces Dallas 2018 date

Date change moves Select Dallas to September

(NEW YORK) - On the heels of a successful 2017 Select Dallas Show, The Select Jewelry Show has announced a new date for 2018.

The 2018 Select Jewelry Show in Dallas will be held Sunday and Monday, September 1...

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On The Move

GIA to open laboratory in Surat, India, expand facility in Antwerp, Belgium

GIA to open laboratory in Surat, India, expand facility in Antwerp, Belgium

(CARLSBAD, Calif.) - GIA will open a new laboratory in Surat, India and expand its long-term presence in Antwerp, Belgium in the second quarter of 2018 to meet the needs of the global gem and jewelry industry.

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What's New

Ovadia introduces Gemini display system

Ovadia introduces Gemini display system

Ovadia Corporation, a U.S. jewelry display manufacturer, proudly announces the Gemini display system.

With two removable inserts, Gemini holds additional jewelry inside the tray. This allows jewelers to refresh their inventory instantly. Gemini’s two ...

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Featured Articles

Retailer Roundtable: What do you do when a customer breaks an important piece in your store?

Retailer Roundtable: What do you do when a customer breaks an important piece in your store?

Q: What do you do when a customer breaks an important piece in your store?

“We don’t have a set policy for this type of incident. Pretty much in all cases we’ll cover the cost of repairing the item to avoid any ill will with the client. This is especia...

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Latest News

Exotic animals and the hunt for gold

6 DAYS AGO
Exotic animals and the hunt for gold

Men, women and their families arrived in large numbers to northern California with the dream of striking it rich during the mid-19th century. What most people don't know about the California Gold Rush is that exotic animals became as much a part of the experience as the exotic metals.

Readmore

Colorado’s Great Diamond Hoax of 1872

13 DAYS AGO
Colorado’s Great Diamond Hoax of 1872

5280, Denver’s mile magazine recounts the tale of the attempted scam

In 1872, a false claim that an area in northern Colorado contained diamonds nearly brought our young nation’s economy to its knees. But a century later, Mother Nature had the last laugh.

Readmore

Select Show announces Dallas 2018 date

6 DAYS AGO
Select Show announces Dallas 2018 date

Date change moves Select Dallas to September

(NEW YORK) - On the heels of a successful 2017 Select Dallas Show, The Select Jewelry Show has announced a new date for 2018.

The 2018 Select Jewelry Show in Dallas will be held Sunday and Monday, September 16th and 17th. The location remains the same, the D...

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JA New York Spring Show preview

13 DAYS AGO
JA New York Spring Show preview

Once again, the JA New York Spring show will co-locate with the MJSA Expo March 11-13, 2018 at the Jacob Javits Center, to create a true, destination Jewelry Market Week in New York City. With JA New York’s emphasis on fine finished jewelry and MJSA Expo’s unique focus on supplies to the trade, atte...

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GIA to open laboratory in Surat, India, expand facility in Antwerp, Belgium

6 DAYS AGO
GIA to open laboratory in Surat, India, expand facility in Antwerp, Belgium

(CARLSBAD, Calif.) - GIA will open a new laboratory in Surat, India and expand its long-term presence in Antwerp, Belgium in the second quarter of 2018 to meet the needs of the global gem and jewelry industry.

Readmore

Stuller, Inc. acquires B&D Sales

6 DAYS AGO
Stuller, Inc. acquires B&D Sales

Manufacturer to offer more laser and engraver options

(LAFAYETTE, La.) - Stuller, Inc. is excited to announce the acquisition of B&D Sales Corporation, a laser welder and engraver company, located in Cranston, Rhode Island.

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Ovadia introduces Gemini display system

15 DAYS AGO
Ovadia introduces Gemini display system

Ovadia Corporation, a U.S. jewelry display manufacturer, proudly announces the Gemini display system.

With two removable inserts, Gemini holds additional jewelry inside the tray. This allows jewelers to refresh their inventory instantly. Gemini’s two inserts can also be used as individual displays or...

Readmore

Cas-Ker announces new Tool & Supply Catalog, updated website

19 DAYS AGO
Cas-Ker announces new Tool & Supply Catalog, updated website

Makes it easy to find tools and supplies for jewelers & watchmakers

Professional watchmakers and jewelers have two new ways to order and keep up to date on the latest products and supplies. The Cas-Ker Company has launched a new product website at casker.com, and has released a new tool and suppl...

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Furry friends on the job: Dax Shepard - International Gemological Institute (IGI)

6 DAYS AGO
Furry friends on the job: Dax Shepard - International Gemological Institute (IGI)

This big ole dog is Dax Shepard (his legal name is Vom Eichen Antrieb). Dax, who turned 4 years-old earlier this week, is the furry friend of International Gemological Institute (IGI) President/Chief Executive Officer Jerry Ehrenwald. I’d say the 100 lb black German Shepard would be quite effective ...

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Furry friends on the job: Pookie of Belle Étoile in Emeryville, California

13 DAYS AGO
Furry friends on the job: Pookie of Belle Étoile in Emeryville, California

Pookie is the official CCO (Chief Cuteness Officer) at Belle Étoile in Emeryville, California. The 4 year-old Chihuahua mix was an adoptee from the East Bay SPCA (Society for the Prevention of Cruelty to Animals). Pookie accompanies Belle Étoile Executive VP Carolyn Thamkul to work daily and has her...

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The Marketing Minute: Trend Spotting

3 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

3 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Make the decision!

I have exciting news for you!

By the time you are finished reading this article you will have made three important decisions that will create the future of your business instead of solely reacting to what happens to your jewelry business.

At this very moment you have more influence than imaginable over the future of your business. And that influence is based in making the right decisions within your jewelry business.

As I travel around the country interviewing owners and sales associates, I have identified three areas that the most successful jewelry stores incorporate into their businesses regularly.

By making the following three decisions you can create the business you desire by having a direction that is simple, easy, and fun to integrate into your store’s game plan:

1. Make the decision to plan the desired future of your business. Do you know the exact direction you want your business to grow? This sounds so basic, but I often hear struggling owners only speaking in vague terms about their business goals. Not surprisingly, most do not have a plan in mind.

Successful owners always have a clear vision of their business direction. Now you can too.

Start by visualizing exactly where you want your business to be in six months, one year, three years from now.  Actually envision your store overflowing with customers and sale after sale taking place. Use your imagination to create your new jewelry store direction.

Visualization is a powerful tool. Use it daily to keep your goals on track.

2. Make the decision to be grateful. For those that are familiar with my columns, you know that I encourage focusing on gratitude every day. And for good reason. When you are grateful for the big (and the small things) in life you then allow the opportunity for positive change to occur. I see this over and over in the jewelry stores I visit regularly.

Life mimics our expectations – and when you are in a state of gratitude you allow positive events to enter into your life on a regular basis.

Make the decision today to become grateful for all sales (the big ones and not so big ones), for all of your customers (especially if you want more customers), and even for being in the jewelry industry!

Practicing gratitude throughout the day will also change the atmosphere in your store for the better. Gratitude attracts additional things to be grateful for – I see this over and over again. Using gratitude throughout the day will create a better work environment for you and your employees. Everyone wins when focusing on what you are grateful for in life.

3. Make the decision to take control of your time and your budget. There are two areas of business that are the foundation of all businesses - the time you have each day and the budget you have to work with. Wise use of your time and your employees’ time is vitally important. I have owners and employees keep track of their time and activities throughout the business day to identify where time is used while at work. You’d be surprised at the missed opportunities to market your business.

For example, are you contacting previous clients during the slower periods during the day to offer them appraisals?  Or letting them know that you have a new piece of jewelry that they will be interested in? Often a simple call or a written note brings previous clients through the door.

Your budget is another important element in the decision making process. Are you incorporating sales training into your annual budget? You should be. Having an expert sales team is so vital to your business.

Training keeps you and your team on track. It pays off immensely.

Make the decision to integrate the three areas listed above to reach the full potential of your jewelry business. Once you decide to incorporate the three success building strategies then you will start experiencing increased sales, a better work atmosphere, and the peace of mind that you are on track to experience your best year ever in the jewelry industry.

All it takes is making the decision!

Ivan Levi is celebrating his 26th year in the jewelry industry.  He is president of Ivan Alan jewels® and Ivan Alan Solutions™.  His dynamic sales training seminars are attended throughout the country at trade shows and in-store meetings.  To contact Ivan for seminar information, call 800-235-1918.


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