05252015Mon
Last updateWed, 20 May 2015 1am
24 Karat Club SEUS adds 4 new members

24 Karat Club SEUS adds 4 new members

The 24 Karat Club Southeastern United States annou...

Jewelry Pie reacts to increased demand for high-end product

Jewelry Pie reacts to increased demand for high-end product

“In the last year Jewelry Pie has seen a large inc...

Goldstein introduces new diamond & ruby ring

Goldstein introduces new diamond & ruby ring

Goldstein Diamonds, an industry leader in GIA cert...

Endless enters 21st market in 20 months, securing New Zealand retail partners

Endless enters 21st market in 20 months, securing New Zealand retail partners

Endless Jewelry has announced they  have secured m...

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GIA notifies trade of potential undisclosed diamond treatment

GIA notifies trade of potential undisclosed diamond treatment

(CARLSBAD, Calif.) – Approximately 500 colorless to near-colorless diamonds submitted primarily to GIA’s grading laboratory in Ramat Gan, Israel, were ...

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New from Touched Impressions - the Forever Note

New from Touched Impressions - the Forever Note

(NASHVILLE) - Touched Impressions is pleased to introduce the Forever Note, their newest line of custom made jewelry using loved ones’ handwritten word...

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Latest News

GIA notifies trade of potential undisclosed diamond treatment

5 DAYS AGO
GIA notifies trade of potential undisclosed diamond treatment

(CARLSBAD, Calif.) – Approximately 500 colorless to near-colorless diamonds submitted primarily to GIA’s grading laboratory in Ramat Gan, Israel, were potentially subjected to an undisclosed temporary treatment.

Readmore

Retailer Roundtable

5 DAYS AGO
Retailer Roundtable

Q: What jewelry is topping your open-to-buy for the Las Vegas Show?

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GIA’s goes “All In” for JCK Las Vegas

5 DAYS AGO
GIA’s goes “All In” for JCK Las Vegas

Exclusive in-booth briefings, museum displays, colored stone services and more

(CARLSBAD, Calif.) – Attendees of the 2015 JCK Las Vegas show at the Mandalay Bay Resort & Casino can visit GIA’s booth (L99) from May 29 – June 1 to learn about the Institute’s not-to-miss show offerings, ranging from th...

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Texas Jewelers Association announces 2015 Convention dates, plans for JCK Vegas Meet & Greet

24 DAYS AGO

San Antonio will again be the host location for the 2015 Texas Jewelers Association (TJA) Convention.  The event will take place from October 10 - 12 at the El Tropicano Hotel, located directly on the Riverwalk.

The Convention will kick off Saturday evening with a President’s Party, hosted by TJA Pre...

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ASHI Diamonds appoints Ron Delger to represent Northwest region

5 DAYS AGO

(NEW YORK) - ASHI Diamonds, a premier diamond jewelry manufacturer servicing over 1,000 fine independent retail jewelers in North America for over 30 years, is pleased to announce the addition of Ron Delger as their sales representative and marketing consultant for the Pacific Northwest Region of Was...

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Sandeep Diamond strategically aligns its Independent Jewelry Division with IDD

5 DAYS AGO
Sandeep Diamond strategically aligns its Independent Jewelry Division with IDD

IDD and Sandeep Diamond Corporation announced a strategic alliance between the two accomplished market players in their respective spaces of expertise. The merger is expected to bring additional resources that will benefit the current clients of both companies. The partnership results in the creatio...

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New from Touched Impressions - the Forever Note

5 DAYS AGO
New from Touched Impressions - the Forever Note

(NASHVILLE) - Touched Impressions is pleased to introduce the Forever Note, their newest line of custom made jewelry using loved ones’ handwritten words.

Readmore

Rembrandt Charms® welcomes spring with new charm styles

24 DAYS AGO
Rembrandt Charms® welcomes spring with new charm styles

(WILLIAMSVILLE, N.Y.) - This spring, Rembrandt Charms added several fresh new charm styles to their collection, including a Hamsa and Lotus Flower.

The hamsa is said to bring good luck to its wearer while warding off the evil eye. The lotus flower is traditionally thought of as a symbol for beauty, pu...

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Make the decision!

I have exciting news for you!

By the time you are finished reading this article you will have made three important decisions that will create the future of your business instead of solely reacting to what happens to your jewelry business.

At this very moment you have more influence than imaginable over the future of your business. And that influence is based in making the right decisions within your jewelry business.

As I travel around the country interviewing owners and sales associates, I have identified three areas that the most successful jewelry stores incorporate into their businesses regularly.

By making the following three decisions you can create the business you desire by having a direction that is simple, easy, and fun to integrate into your store’s game plan:

1. Make the decision to plan the desired future of your business. Do you know the exact direction you want your business to grow? This sounds so basic, but I often hear struggling owners only speaking in vague terms about their business goals. Not surprisingly, most do not have a plan in mind.

Successful owners always have a clear vision of their business direction. Now you can too.

Start by visualizing exactly where you want your business to be in six months, one year, three years from now.  Actually envision your store overflowing with customers and sale after sale taking place. Use your imagination to create your new jewelry store direction.

Visualization is a powerful tool. Use it daily to keep your goals on track.

2. Make the decision to be grateful. For those that are familiar with my columns, you know that I encourage focusing on gratitude every day. And for good reason. When you are grateful for the big (and the small things) in life you then allow the opportunity for positive change to occur. I see this over and over in the jewelry stores I visit regularly.

Life mimics our expectations – and when you are in a state of gratitude you allow positive events to enter into your life on a regular basis.

Make the decision today to become grateful for all sales (the big ones and not so big ones), for all of your customers (especially if you want more customers), and even for being in the jewelry industry!

Practicing gratitude throughout the day will also change the atmosphere in your store for the better. Gratitude attracts additional things to be grateful for – I see this over and over again. Using gratitude throughout the day will create a better work environment for you and your employees. Everyone wins when focusing on what you are grateful for in life.

3. Make the decision to take control of your time and your budget. There are two areas of business that are the foundation of all businesses - the time you have each day and the budget you have to work with. Wise use of your time and your employees’ time is vitally important. I have owners and employees keep track of their time and activities throughout the business day to identify where time is used while at work. You’d be surprised at the missed opportunities to market your business.

For example, are you contacting previous clients during the slower periods during the day to offer them appraisals?  Or letting them know that you have a new piece of jewelry that they will be interested in? Often a simple call or a written note brings previous clients through the door.

Your budget is another important element in the decision making process. Are you incorporating sales training into your annual budget? You should be. Having an expert sales team is so vital to your business.

Training keeps you and your team on track. It pays off immensely.

Make the decision to integrate the three areas listed above to reach the full potential of your jewelry business. Once you decide to incorporate the three success building strategies then you will start experiencing increased sales, a better work atmosphere, and the peace of mind that you are on track to experience your best year ever in the jewelry industry.

All it takes is making the decision!

Ivan Levi is celebrating his 26th year in the jewelry industry.  He is president of Ivan Alan jewels® and Ivan Alan Solutions™.  His dynamic sales training seminars are attended throughout the country at trade shows and in-store meetings.  To contact Ivan for seminar information, call 800-235-1918.


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