05292017Mon
Last updateWed, 24 May 2017 2pm
JCK Vendor/Supplier Roundtable

JCK Vendor/Supplier Roundtable

This month rather than our usual Retailer Roundtab...

GIA’s M2M app helps retailers tell a diamond’s story

GIA’s M2M app helps retailers tell a diamond’s story

As the creator of the 4Cs, GIA (Gemological Instit...

Other News

IDEX reports De Beers to auction polished diamonds made from its own rough

IDEX reports De Beers to auction polished diamonds made from its own rough

(IDEX Online) – De Beers' Auction Sales business will pilot the sale of its own polished diamonds using auctions for the first time. The sale will comprise a wide range of polished stones manufactured directly from its rough diamonds.

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Industry Events

Dates announced for 2017 ACE It Conference

Dates announced for 2017 ACE It Conference

Appraisers Continuing Education

The National Association of Jewelry Appraisers (NAJA) announces its 48th Annual Mid Year ACE© It Education Conference to be held in Indianapolis, IN on August 12 - 15, 2017. 

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On The Move

Rio Grande announces winners of the 17th Annual Saul Bell Design Award

Rio Grande announces winners of the 17th Annual Saul Bell Design Award

At a celebration dinner held on May 21 during the Santa Fe Symposium® in Albuquerque, NM, Rio Grande announced the winners of the 17th annual Saul Bell Design Award competition. Through rigorous judging, two panels of experts chose first- and second-...

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What's New

Featured Articles

Voyager Brands up and running with bright ideas, creative new brands

Voyager Brands up and running with bright ideas, creative new brands

When Shreyansh Shah arrived from India, he was looking forward to seeing a little snow. He got more than he bargained for - and he was delighted.

“I came to the United States in December 1998 and was welcomed by 2 feet of snow in Chicago,” says Shah, ...

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Latest News

IDEX reports De Beers to auction polished diamonds made from its own rough

4 DAYS AGO
IDEX reports De Beers to auction polished diamonds made from its own rough

(IDEX Online) – De Beers' Auction Sales business will pilot the sale of its own polished diamonds using auctions for the first time. The sale will comprise a wide range of polished stones manufactured directly from its rough diamonds.

Readmore

Ring bought at flea market turns out to be 26+ carat diamond

4 DAYS AGO
Ring bought at flea market turns out to be 26+ carat diamond

One lucky lady snagged the deal of a lifetime over 30 years ago when she purchased what she thought was merely a fun cocktail ring, but turned out to be a diamond worth more than $450,000.

Readmore

Dates announced for 2017 ACE It Conference

4 DAYS AGO
Dates announced for 2017 ACE It Conference

Appraisers Continuing Education

The National Association of Jewelry Appraisers (NAJA) announces its 48th Annual Mid Year ACE© It Education Conference to be held in Indianapolis, IN on August 12 - 15, 2017. 

Readmore

Jewelers of America to host Legislative Forum on Capitol Hill

4 DAYS AGO
Jewelers of America to host Legislative Forum on Capitol Hill

Dinner & Forum will be part of the association’s annual advocacy visit

(NEW YORK) - Jewelers of America (JA) has announced it will host a Dinner & Legislative Forum on Tuesday, June 20, 2017 at the prestigious Army & Navy Club in Washington, D.C. The event - open to both JA Members and non...

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Rio Grande announces winners of the 17th Annual Saul Bell Design Award

4 DAYS AGO
Rio Grande announces winners of the 17th Annual Saul Bell Design Award

At a celebration dinner held on May 21 during the Santa Fe Symposium® in Albuquerque, NM, Rio Grande announced the winners of the 17th annual Saul Bell Design Award competition. Through rigorous judging, two panels of experts chose first- and second-place winners in each of eight competitive categor...

Readmore

Finalists and judges announced for 2017 Saul Bell Design Awards

18 DAYS AGO
Finalists and judges announced for 2017 Saul Bell Design Awards

Rio Grande, the organizer of the Saul Bell Design Awards ( www.saulbellaward.com ), is pleased to announce the finalists of the 17th annual international jewelry-making and hollowware competition, as well as the two panels of experts tasked with judging the finalists’ work.

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Gesswein introduces Formlab Form 2 desktop printer

4 DAYS AGO
Gesswein introduces Formlab Form 2 desktop printer

Gesswein, supplier of precision tools and equipment for over 100 years, is pleased to introduce the Formlab Form 2, an affordable desktop printer suitable for every bench.

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Hoover & Strong introduces certified lab grown diamond selection

12 DAYS AGO
Hoover & Strong introduces certified lab grown diamond selection

Hoover & Strong has announced the addition of certified lab grown diamonds to their product selection.

“Hoover & Strong continues to lead the ethical jewelry movement with its newest addition of Harmony Lab Grown Diamonds. We have always felt that lab grown diamonds are the ultimate ethical a...

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Make the decision!

I have exciting news for you!

By the time you are finished reading this article you will have made three important decisions that will create the future of your business instead of solely reacting to what happens to your jewelry business.

At this very moment you have more influence than imaginable over the future of your business. And that influence is based in making the right decisions within your jewelry business.

As I travel around the country interviewing owners and sales associates, I have identified three areas that the most successful jewelry stores incorporate into their businesses regularly.

By making the following three decisions you can create the business you desire by having a direction that is simple, easy, and fun to integrate into your store’s game plan:

1. Make the decision to plan the desired future of your business. Do you know the exact direction you want your business to grow? This sounds so basic, but I often hear struggling owners only speaking in vague terms about their business goals. Not surprisingly, most do not have a plan in mind.

Successful owners always have a clear vision of their business direction. Now you can too.

Start by visualizing exactly where you want your business to be in six months, one year, three years from now.  Actually envision your store overflowing with customers and sale after sale taking place. Use your imagination to create your new jewelry store direction.

Visualization is a powerful tool. Use it daily to keep your goals on track.

2. Make the decision to be grateful. For those that are familiar with my columns, you know that I encourage focusing on gratitude every day. And for good reason. When you are grateful for the big (and the small things) in life you then allow the opportunity for positive change to occur. I see this over and over in the jewelry stores I visit regularly.

Life mimics our expectations – and when you are in a state of gratitude you allow positive events to enter into your life on a regular basis.

Make the decision today to become grateful for all sales (the big ones and not so big ones), for all of your customers (especially if you want more customers), and even for being in the jewelry industry!

Practicing gratitude throughout the day will also change the atmosphere in your store for the better. Gratitude attracts additional things to be grateful for – I see this over and over again. Using gratitude throughout the day will create a better work environment for you and your employees. Everyone wins when focusing on what you are grateful for in life.

3. Make the decision to take control of your time and your budget. There are two areas of business that are the foundation of all businesses - the time you have each day and the budget you have to work with. Wise use of your time and your employees’ time is vitally important. I have owners and employees keep track of their time and activities throughout the business day to identify where time is used while at work. You’d be surprised at the missed opportunities to market your business.

For example, are you contacting previous clients during the slower periods during the day to offer them appraisals?  Or letting them know that you have a new piece of jewelry that they will be interested in? Often a simple call or a written note brings previous clients through the door.

Your budget is another important element in the decision making process. Are you incorporating sales training into your annual budget? You should be. Having an expert sales team is so vital to your business.

Training keeps you and your team on track. It pays off immensely.

Make the decision to integrate the three areas listed above to reach the full potential of your jewelry business. Once you decide to incorporate the three success building strategies then you will start experiencing increased sales, a better work atmosphere, and the peace of mind that you are on track to experience your best year ever in the jewelry industry.

All it takes is making the decision!

Ivan Levi is celebrating his 26th year in the jewelry industry.  He is president of Ivan Alan jewels® and Ivan Alan Solutions™.  His dynamic sales training seminars are attended throughout the country at trade shows and in-store meetings.  To contact Ivan for seminar information, call 800-235-1918.


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