08012015Sat
Last updateWed, 29 Jul 2015 8pm
Padgett elected President of NC Jewelers Association

Padgett elected President of NC Jewelers Association

The North Carolina Jewelers Association (NCJA) ann...

Schnack’s Fine Jewelry turns 150

Schnack’s Fine Jewelry turns 150

Not many jewelry retailers can say their store ope...

From Vicenza with Love: At Oro International, Italian family values shine

From Vicenza with Love: At Oro International, Italian family values shine

Fifty years ago, Qurino Ruzza, with 20 years as a ...

Mason-Kay Jade to make Atlanta Jewelry Show debut

Mason-Kay Jade to make Atlanta Jewelry Show debut

Mason-Kay Jade has been a leading fine jade jewelr...

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JewelryCADTraining.com offers affordable CAD training online

(FORT MYERS, Fla.) - Glaser CAD CAM Advisers LLC is pleased to announce, JewelryCADTraining.com, jewelry specific CAD (Computer Aided Design) training ...

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China finally says how much gold it has, but nobody believes it

2 DAYS AGO
China finally says how much gold it has, but nobody believes it

China released data on its gold holdings for the first time in about six years, but investors say the guessing game about the country’s actual inventory continues.

The People’s Bank of China on Friday published figures on its gold reserves for the first time since 2009. Its official gold reserves stood...

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Distinct points of view and a broad product range define JA New York Summer 2015

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Retailers express enthusiasm for both product and environment

(NEW YORK) - The JA New York Summer show, held July 26 - 28th at the Jacob Javits Center, was host to an astounding breadth of product offerings in a serene and welcoming environment. Architectural or personalized pieces on display in the d...

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Atlanta Jewelry Show welcomes 12 new designer brands to Point of View: A Designer Gallery for August edition

2 DAYS AGO
Atlanta Jewelry Show welcomes 12 new designer brands to Point of View: A Designer Gallery for August edition

(ATLANTA) - The Atlanta Jewelry Show caps off its year-long 65th anniversary celebration with a growing roster of fresh new resources for jewelers to explore during the August 8-10, 2015 edition at the Cobb Galleria Centre. Topping the list are 12 innovative designer brands that will join the ranks o...

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From Jewels to Tools: Ivan Levi to speak on enhancing business practices at RJO Show in August

1 MONTHS AGO
From Jewels to Tools: Ivan Levi to speak on enhancing business practices at RJO Show in August

(HIGHLAND PARK, Ill.) - The jewelry industry has seen changes in the way business is being done since the advent of the Internet, and especially since the economic downturn began in 2007. Ivan Levi’s quest to find answers to questions about these changes led him to discover how one specific, yet easy...

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Elemetal® announces strategic name changes to reflect broad range of precious-metals services

2 DAYS AGO
Elemetal® announces strategic name changes to reflect broad range of precious-metals services

(DALLAS) - Elemetal, LLC, one of the largest American-owned precious metals conglomerates, announced strategic name changes to its subsidiaries to better reflect their membership within the Elemetal family of precious-metals companies, and their industry-leading range of products and services.

Elemeta...

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Padgett elected President of NC Jewelers Association

1 MONTHS AGO
Padgett elected President of NC Jewelers Association

The North Carolina Jewelers Association (NCJA) announced that Brad Padgett, an independent jeweler and native of Jacksonville, North Carolina, is the new president of the statewide association. His two-year term of office as the organization’s president began May 16.

Padgett graduated with a B.S.B.A....

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JewelryCADTraining.com offers affordable CAD training online

2 DAYS AGO

(FORT MYERS, Fla.) - Glaser CAD CAM Advisers LLC is pleased to announce, JewelryCADTraining.com, jewelry specific CAD (Computer Aided Design) training is now open for business.

JewelryCADTraining.com is offering elementary to cutting-edge training on newer and older versions of Matrix, Rhino, Magics a...

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Lafonn debuts Asscher Cut Collection

8 DAYS AGO
Lafonn debuts Asscher Cut Collection

(CYPRESS, Calif.) - Lafonn raised the stakes in Las Vegas and debuted a new collection featuring today’s hottest diamond cut: the Asscher.

Originally designed in 1902, the Art Deco-styled rectilinear diamond cut is having a modern-day renaissance. Lafonn adds its signature style to the Asscher Cut Sim...

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Self purchasing woman would buy more color

AGTA/JCOC study finds key industry barriers remain in place

(PASO ROBLES, Calif.) - The self-purchasing woman has become a powerful consumer force in the marketplace. However a recent market research study conducted by the Jewelry Consumer Opinion Council® (JCOC) on behalf of the American Gem Trade Association (AGTA) found that as a jewelry consumer this demographic is largely under exploited and ignored by the broad spectrum of the industry.

The JCOC study was conducted between September 18 and September 24, 2009 and was completed by 1,346 women.

“This study clearly identifies the need for stores to carry more selection of jewelry containing colored gemstones and cultured pearls and further defines the benefit of increased staff training. This study shows us that women shop to accessorize specific fashion outfits and need more selection and guidance from the store staff, ” says Douglas K. Hucker, AGTA CEO.

“There are many opportunities for our industry to increase sales with this growth demographic,” adds Mr. Hucker.

The JCOC study reports a significant majority of female self purchasers will purchase new shoes for themselves between 2-5 times (65%) in a typical year with an additional 12% saying they will purchase new shoes more than 5 times in a year.

The respondents say they will purchase a new dress or clothing outfit for themselves 2-5 times per year (45%) and 29% say more than 5 times per year. Yet, when asked how many times they would purchase jewelry containing colored gemstones or cultured pearls for themselves in a typical year the largest numbers are 1 time (23%), Not sure (19%) and None (23%).

“Clearly an opportunity exists for the jewelry industry to market to these self purchasing women particularly in light of the fact that the majority of those shopping for jewelry containing colored gemstones or cultured pearls may be shopping to accessorize a specific fashion outfit,” said Marty Hurwitz, CEO of MVI Marketing Ltd, the parent company of the JCOC.

Additional key findings from this research were:

35% of respondents still purchase jewelry containing colored gemstones or cultured pearls at local independent jewelry retailers, however 57% only sometimes find enough selection and choices and 61% only sometimes find prices within their budget

The 3 most important value drivers in importance to these consumers in terms of shopping for this product are:

  1. Knowing that the gemstone or pearls in the jewelry are real versus synthetic
  2. Having confidence in the person selling me the colored gemstone or pearl jewelry
  3. Being able to easily return or exchange a style of colored gemstone or pearl jewelry

The complete report of findings is available for free at www.mvimarketing.com and www.agta.org.

For more information, please contact AGTA at 800-972-1162 or MVI Marketing Ltd. at 805-239-2994 x101 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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