11222017Wed
Last updateWed, 15 Nov 2017 6am
GA jeweler makes ‘Black Panther’ ring for Marvel movies

GA jeweler makes ‘Black Panther’ ring for Marvel movies

Hans and Lynn Allwicher, co-owners of Jewelry Expr...

Reason to Hope: Jewelry industry steps up to help natural disaster victims

Reason to Hope: Jewelry industry steps up to help natural disaster victims

It’s so easy to get sucked into choosing a side. T...

“That guy who baby sits jewelry stores”

“That guy who baby sits jewelry stores”

Longtime jeweler fires up retired ambulance to off...

Other News

JLL predicts up to 6 percent growth in holiday season spending

JLL predicts up to 6 percent growth in holiday season spending

Survey reveals GenX to outspend Boomers this holiday season

(CHICAGO) - Now that the last trace of Halloween candy is gone, Americans plan to get started on holiday shopping. Nearly 30 percent of shoppers will start shopping prior to Thanksgiving, whil...

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Industry Events

Gem and jewelry leaders gather for GIA’s Global Leadership Program at Harvard Business School

(CARLSBAD, Calif.) - Executives from across the global gem and jewelry industry recently convened in Cambridge, Mass., for the fourth annual GIA Global Leadership Program offered by the Harvard Business School (HBS). The 50 industry leaders - all CEOs...

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On The Move

Women’s Jewelry Association launches Advocacy Task Force

Women’s Jewelry Association launches Advocacy Task Force

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) on November 2 launched its first ever “advocacy task force” to explore and ultimately create actionable tools, training, education, workplace coaching, and mentorship that can be utilized by...

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What's New

Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

Colorful, hand blown glass pendants sparkle with .25 points of diamonds inside a striking tear drop shape

Fresh off the success of his solar-eclipse commemorative “Corona” pendant, Clarksville, Tennessee-based Elliott Herzlich has added another extrao...

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Featured Articles

Overnight explains how to say, “Yes!” to every sale

Overnight explains how to say, “Yes!” to every sale

Releases 2 new catalogs  

Being a jewelry retailer has never been more challenging. New economic realities, new competitors, and new pressure on margins have completely changed your business. That’s why Overnight has completely transformed its business...

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Latest News

JLL predicts up to 6 percent growth in holiday season spending

6 DAYS AGO
JLL predicts up to 6 percent growth in holiday season spending

Survey reveals GenX to outspend Boomers this holiday season

(CHICAGO) - Now that the last trace of Halloween candy is gone, Americans plan to get started on holiday shopping. Nearly 30 percent of shoppers will start shopping prior to Thanksgiving, while just over 30 percent of shoppers will start stoc...

Readmore

NY Post reports new “Bling Ring” targeting celebrities

6 DAYS AGO
NY Post reports new “Bling Ring” targeting celebrities

It started in January, when burglars boosted hundreds of thousands of dollars’ worth of jewelry and cash from “Dog Whisperer” Cesar Millan. Then, retired Laker and former Knicks coach Derek Fisher’s Tarzana, Calif., home was hit, with thieves taking $300,000 in jewelry, including five NBA Championsh...

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Gem and jewelry leaders gather for GIA’s Global Leadership Program at Harvard Business School

19 DAYS AGO

(CARLSBAD, Calif.) - Executives from across the global gem and jewelry industry recently convened in Cambridge, Mass., for the fourth annual GIA Global Leadership Program offered by the Harvard Business School (HBS). The 50 industry leaders - all CEOs or senior executives - examined the theme “Transf...

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Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

1 MONTHS AGO
Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

Conference to be held November 10 & 11, 2017 at CUNY Graduate Center, New York City

Initiatives in Art & Culture (IAC), an organization committed to educating diverse audiences in the fine, decorative, and visual arts, has announced their 19th Annual Fashion + Design Conference will be held N...

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Women’s Jewelry Association launches Advocacy Task Force

13 DAYS AGO
Women’s Jewelry Association launches Advocacy Task Force

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) on November 2 launched its first ever “advocacy task force” to explore and ultimately create actionable tools, training, education, workplace coaching, and mentorship that can be utilized by WJA members to advance women’s roles in the jewel...

Readmore

Dona Dirlam retires as Director of the Richard T. Liddicoat Gemological Library and Information Center

19 DAYS AGO
Dona Dirlam retires as Director of the Richard T. Liddicoat Gemological Library and Information Center

Robert Weldon named library director

(CARLSBAD, Calif.) - Dona Dirlam, director of GIA’s library and information center, has retired after 38 years of service to GIA’s (Gemological Institute of America) mission of ensuring the public trust in gems and jewelry. She was largely responsible for establish...

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Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

6 DAYS AGO
Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

Colorful, hand blown glass pendants sparkle with .25 points of diamonds inside a striking tear drop shape

Fresh off the success of his solar-eclipse commemorative “Corona” pendant, Clarksville, Tennessee-based Elliott Herzlich has added another extraordinary piece to his “Elliott’s Exclusive” collect...

Readmore

UPS Capital’s Parcel Pro launches jewelers block coverage

6 DAYS AGO
UPS Capital’s Parcel Pro launches jewelers block coverage

(ATLANTA) - Parcel Pro, a UPS Capital Company, announced the launch of jewelers block coverage on November 7, a special insurance program to help protect the property of jewelers against the most common types of losses. The comprehensive and customizable insurance policy provides coverage for the jew...

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Furry friends on the job: Charley - Jewelers unBLOCKed™

6 DAYS AGO
Furry friends on the job: Charley - Jewelers unBLOCKed™

Meet Charley. She is a 3 year old, English Crème Golden Retriever and loves to visit Jewelers unBLOCKed™ HQ in New Jersey. Charley normally works in the California office but visited this summer to meet the East Coast team. She is a certified service dog, a rescue herself and loves anything sparkly ...

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Furry friends on the job: Daisy and Trigger

13 DAYS AGO
Furry friends on the job: Daisy and Trigger

Say hello to Daisy (front) and Trigger.  The precious pair of Shelties go to work most every day with their human DeAnne Green at Main Street Jewelers in Plattsmouth, Nebraska.  Daisy and Trigger excel at their job as official greeters. Not a customer walks in without these two saying hello and many...

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The Marketing Minute: Trend Spotting

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Self purchasing woman would buy more color

AGTA/JCOC study finds key industry barriers remain in place

(PASO ROBLES, Calif.) - The self-purchasing woman has become a powerful consumer force in the marketplace. However a recent market research study conducted by the Jewelry Consumer Opinion Council® (JCOC) on behalf of the American Gem Trade Association (AGTA) found that as a jewelry consumer this demographic is largely under exploited and ignored by the broad spectrum of the industry.

The JCOC study was conducted between September 18 and September 24, 2009 and was completed by 1,346 women.

“This study clearly identifies the need for stores to carry more selection of jewelry containing colored gemstones and cultured pearls and further defines the benefit of increased staff training. This study shows us that women shop to accessorize specific fashion outfits and need more selection and guidance from the store staff, ” says Douglas K. Hucker, AGTA CEO.

“There are many opportunities for our industry to increase sales with this growth demographic,” adds Mr. Hucker.

The JCOC study reports a significant majority of female self purchasers will purchase new shoes for themselves between 2-5 times (65%) in a typical year with an additional 12% saying they will purchase new shoes more than 5 times in a year.

The respondents say they will purchase a new dress or clothing outfit for themselves 2-5 times per year (45%) and 29% say more than 5 times per year. Yet, when asked how many times they would purchase jewelry containing colored gemstones or cultured pearls for themselves in a typical year the largest numbers are 1 time (23%), Not sure (19%) and None (23%).

“Clearly an opportunity exists for the jewelry industry to market to these self purchasing women particularly in light of the fact that the majority of those shopping for jewelry containing colored gemstones or cultured pearls may be shopping to accessorize a specific fashion outfit,” said Marty Hurwitz, CEO of MVI Marketing Ltd, the parent company of the JCOC.

Additional key findings from this research were:

35% of respondents still purchase jewelry containing colored gemstones or cultured pearls at local independent jewelry retailers, however 57% only sometimes find enough selection and choices and 61% only sometimes find prices within their budget

The 3 most important value drivers in importance to these consumers in terms of shopping for this product are:

  1. Knowing that the gemstone or pearls in the jewelry are real versus synthetic
  2. Having confidence in the person selling me the colored gemstone or pearl jewelry
  3. Being able to easily return or exchange a style of colored gemstone or pearl jewelry

The complete report of findings is available for free at www.mvimarketing.com and www.agta.org.

For more information, please contact AGTA at 800-972-1162 or MVI Marketing Ltd. at 805-239-2994 x101 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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