02202018Tue
Last updateTue, 13 Feb 2018 11pm
Libby Brown, the perfect fit to lead the Atlanta Jewelry Show

Libby Brown, the perfect fit to lead the Atlanta Jewelry Show

My mom always said, “Raise a child in the way he s...

Retailer Roundtable: What is your business outlook for 2018?

Retailer Roundtable: What is your business outlook for 2018?

“Based on our December 2017 sales, which were up 2...

Southern Gates® Jewelry launches exclusive collection with Biltmore®

Southern Gates® Jewelry launches exclusive collection with Biltmore®

(CHARLESTON, S.C.) - Jewelry design and wholesale f...

Parker’s Karat Patch carves out big local niche

Parker’s Karat Patch carves out big local niche

It was an unlikely career for Kristin and Terrence...

Other News

Thief in NYC gold bucket heist tells of escape to Ecuador

Thief in NYC gold bucket heist tells of escape to Ecuador

It was broad daylight in midtown Manhattan when Julio Nivelo spied the prime opportunity of his decades-long career in crime – the Super Bowl, as he called it, of get-rich-quick heists. A large black pail sat in the back of an armored truck, unmonito...

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Industry Events

Jewelers for Children announces annual Rings of Strength

Jewelers for Children announces annual Rings of Strength

The annual Jewelers for Children Rings of Strength will be held on Thursday, May 31, at Mandalay Bay Resort and Casino in Las Vegas. The very popular event includes options for a 5K walk or run, a challenging bike ride in the scenic foothills of Red ...

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On The Move

Wilkerson and CH Hakimi join the Plumb Club

Wilkerson and CH Hakimi join the Plumb Club

The Plumb Club is pleased to announce the addition of two new members: Wilkerson and CH Hakimi.  These two companies will complement the Association’s nearly 50 members, representing over 100 brands and will join the other important and leading compa...

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What's New

Kelly Waters launches fashion jewelry line inspired by Italian design

Kelly Waters launches fashion jewelry line inspired by Italian design

Bella Cavo Collection to debut at Jewelers Summit and Atlanta Jewelry Show

(BOSTON) - Kelly Waters, an industry-leading manufacturer of high quality fashion jewelry, has recently launched a new collection inspired by Italian fashion and design. The Bel...

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Featured Articles

Latest News

Thief in NYC gold bucket heist tells of escape to Ecuador

6 DAYS AGO
Thief in NYC gold bucket heist tells of escape to Ecuador

It was broad daylight in midtown Manhattan when Julio Nivelo spied the prime opportunity of his decades-long career in crime – the Super Bowl, as he called it, of get-rich-quick heists. A large black pail sat in the back of an armored truck, unmonitored, as oblivious New Yorkers hurried past, its tw...

Readmore

24K Club SEUS accepting applications for 2018 scholarships

6 DAYS AGO
24K Club SEUS accepting applications for 2018 scholarships

The 24 Karat Club Southeastern United States (SEUS) is pleased to announce that applications are currently being accepted for multiple scholarships. Individuals employed in the jewelry industry for a minimum of 2 years, currently working in the industry and holding residence in the following states ...

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Jewelers for Children announces annual Rings of Strength

6 DAYS AGO
Jewelers for Children announces annual Rings of Strength

The annual Jewelers for Children Rings of Strength will be held on Thursday, May 31, at Mandalay Bay Resort and Casino in Las Vegas. The very popular event includes options for a 5K walk or run, a challenging bike ride in the scenic foothills of Red Rock Valley, or a less strenuous, street level bik...

Readmore

American Gem Trade Association GemFair™ Tucson 2018 increases buyer company attendance by 10%

11 DAYS AGO
American Gem Trade Association GemFair™ Tucson 2018 increases buyer company attendance by 10%

(TUCSON, Ariz.) - The 36th edition of the American Gem Trade Association (AGTA) GemFair™ Tucson 2018, held annually at the Tucson Convention Center, came to a close on Sunday, February 4. AGTA reported an increase in buyer company attendance by 10%, representing over 90 countries, who flocked to expl...

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Wilkerson and CH Hakimi join the Plumb Club

13 DAYS AGO
Wilkerson and CH Hakimi join the Plumb Club

The Plumb Club is pleased to announce the addition of two new members: Wilkerson and CH Hakimi.  These two companies will complement the Association’s nearly 50 members, representing over 100 brands and will join the other important and leading companies that exhibit in the Plumb Club Pavilion at th...

Readmore

ASHI announces winner for latest Lovebright Sweepstakes

20 DAYS AGO
ASHI announces winner for latest Lovebright Sweepstakes

(NEW YORK) - ASHI Diamonds has announced the winner of their Lovebright Sweepstakes. Among all the retailers that participated in the Sweepstakes, Bohland Jewelers from Ashland, Ohio had the highest number of participant entries and the winner was randomly selected from their customer participation l...

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Kelly Waters launches fashion jewelry line inspired by Italian design

6 DAYS AGO
Kelly Waters launches fashion jewelry line inspired by Italian design

Bella Cavo Collection to debut at Jewelers Summit and Atlanta Jewelry Show

(BOSTON) - Kelly Waters, an industry-leading manufacturer of high quality fashion jewelry, has recently launched a new collection inspired by Italian fashion and design. The Bella Cavo Collection - which takes its name from the...

Readmore

Revolutionary new eLUXE3D scanner unveiled

13 DAYS AGO
Revolutionary new eLUXE3D scanner unveiled

Traditional 3D scanning technology was no match for detail-rich pieces that the jewelry industry demands. It was time consuming and didn’t provide accurate and timely data that is required for the modern jewelry CAD designer. 

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Furry friends on the job: Ned from Southern and Mid-America Jewelry News

6 DAYS AGO
Furry friends on the job: Ned from Southern and Mid-America Jewelry News

Say hello to Ned. He is the 3-year-old Australian Shepherd of Chris Smith, publisher of Southern and Mid-America Jewelry News . While Ned drops in at the office from time to time, he generally works from home. We’d love to have Ned come in every day, but we’ve already got a full time office dog here (Ho...

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Furry friends on the job: Kujo at Jewels and More in Youngstown, Ohio

13 DAYS AGO
Furry friends on the job: Kujo at Jewels and More in Youngstown, Ohio

This is Kujo. Kujo is a Chocolate Lab/Pit Bull mix that goes to work every day with his human Raj Ingle at Jewels and More in Youngstown, Ohio. Gentle and well-mannered, Kujo is adored by Raj and his customers. Some customers drop by the store in the morning to bring him breakfast, kids ask if he ca...

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The Marketing Minute: Trend Spotting

4 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

4 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Self purchasing woman would buy more color

AGTA/JCOC study finds key industry barriers remain in place

(PASO ROBLES, Calif.) - The self-purchasing woman has become a powerful consumer force in the marketplace. However a recent market research study conducted by the Jewelry Consumer Opinion Council® (JCOC) on behalf of the American Gem Trade Association (AGTA) found that as a jewelry consumer this demographic is largely under exploited and ignored by the broad spectrum of the industry.

The JCOC study was conducted between September 18 and September 24, 2009 and was completed by 1,346 women.

“This study clearly identifies the need for stores to carry more selection of jewelry containing colored gemstones and cultured pearls and further defines the benefit of increased staff training. This study shows us that women shop to accessorize specific fashion outfits and need more selection and guidance from the store staff, ” says Douglas K. Hucker, AGTA CEO.

“There are many opportunities for our industry to increase sales with this growth demographic,” adds Mr. Hucker.

The JCOC study reports a significant majority of female self purchasers will purchase new shoes for themselves between 2-5 times (65%) in a typical year with an additional 12% saying they will purchase new shoes more than 5 times in a year.

The respondents say they will purchase a new dress or clothing outfit for themselves 2-5 times per year (45%) and 29% say more than 5 times per year. Yet, when asked how many times they would purchase jewelry containing colored gemstones or cultured pearls for themselves in a typical year the largest numbers are 1 time (23%), Not sure (19%) and None (23%).

“Clearly an opportunity exists for the jewelry industry to market to these self purchasing women particularly in light of the fact that the majority of those shopping for jewelry containing colored gemstones or cultured pearls may be shopping to accessorize a specific fashion outfit,” said Marty Hurwitz, CEO of MVI Marketing Ltd, the parent company of the JCOC.

Additional key findings from this research were:

35% of respondents still purchase jewelry containing colored gemstones or cultured pearls at local independent jewelry retailers, however 57% only sometimes find enough selection and choices and 61% only sometimes find prices within their budget

The 3 most important value drivers in importance to these consumers in terms of shopping for this product are:

  1. Knowing that the gemstone or pearls in the jewelry are real versus synthetic
  2. Having confidence in the person selling me the colored gemstone or pearl jewelry
  3. Being able to easily return or exchange a style of colored gemstone or pearl jewelry

The complete report of findings is available for free at www.mvimarketing.com and www.agta.org.

For more information, please contact AGTA at 800-972-1162 or MVI Marketing Ltd. at 805-239-2994 x101 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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