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Last updateTue, 17 Apr 2018 11pm
Steady attendance, serious buyers welcome spring at Atlanta Jewelry Show

Steady attendance, serious buyers welcome spring at Atlanta Jewelry Show

(ATLANTA)  - Steady attendance numbers coupled with ...

Bead it on down the line

Bead it on down the line

A girls’ day out can do a lot for a woman, from re...

Retail Roundtable: What’s the most unusual request you’ve had from a customer?

Retail Roundtable: What’s the most unusual request you’ve had from a customer?

“I started working in this business on September 1...

Estate jeweler starts foundation, jewelry collection for niece

Estate jeweler starts foundation, jewelry collection for niece

When a young life ends abruptly - especially a per...

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers in Thomasville, Ga., has three dri...

Other News

NRF/IBM study sheds light on what Gen Z shoppers really want

NRF/IBM study sheds light on what Gen Z shoppers really want

“What do Gen Z shoppers really want,” the third and final installment of a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, examines what this youngest generation considers to be “retail essentials”...

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Industry Events

Innovative Musical Leadership Program to open GIA Symposium

Innovative Musical Leadership Program to open GIA Symposium

The Music Paradigm’s world-renowned music and learning program imparts leadership lessons of the symphony maestro

(CARLSBAD, Calif.) - The GIA (Gemological Institute of America) International Gemological Symposium, Oct. 7-9 in Carlsbad, CA, will includ...

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On The Move

Finalists and judges announced for 2018 Saul Bell Design Award

Finalists and judges announced for 2018 Saul Bell Design Award

Rio Grande, the organizer of the Saul Bell Design Award ( www.saulbellaward.com ), is pleased to announce the 45 finalists of the 2018 Saul Bell Design Award competition, as well as the two panels of experts tasked with judging the finalists’ work.

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What's New

GIA provides Melee Analysis Service

GIA provides Melee Analysis Service

Independently operated inside Stuller’s global headquarters

(LAFAYETTE, La.) - Stuller, Inc. is pleased to announce a new strategic service arrangement with GIA (Gemological Institute of America) by offering GIA’S Melee Analysis Service inside its glob...

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Featured Articles

Medford Chason’s treasures

Medford Chason’s treasures

As the saying goes, “one man gathers what another man spills.” In his early teens, enterprising young Medford Chason and his boyhood buddy excavated a garbage dump near his family’s tobacco farm in Southwest, GA that was closed in the early 1900s. Ov...

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Latest News

NRF/IBM study sheds light on what Gen Z shoppers really want

5 DAYS AGO
NRF/IBM study sheds light on what Gen Z shoppers really want

“What do Gen Z shoppers really want,” the third and final installment of a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, examines what this youngest generation considers to be “retail essentials” as well as what delights and engages them. The st...

Readmore

WJA announces free first-year memberships for students

5 DAYS AGO
WJA announces free first-year memberships for students

A Gemological Science International (GSI) sponsorship is underwriting the project

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) announced that it’s offering the first year of student membership free to students during 2018, thanks to a new sponsorship from Gemological Science Internatio...

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Innovative Musical Leadership Program to open GIA Symposium

11 DAYS AGO
Innovative Musical Leadership Program to open GIA Symposium

The Music Paradigm’s world-renowned music and learning program imparts leadership lessons of the symphony maestro

(CARLSBAD, Calif.) - The GIA (Gemological Institute of America) International Gemological Symposium, Oct. 7-9 in Carlsbad, CA, will include the debut - for the gem and jewelry industry - o...

Readmore

Jewelers Vigilance Committee announces 2018 webinar series

11 DAYS AGO
Jewelers Vigilance Committee announces 2018 webinar series

(NEW YORK) - The Jewelers Vigilance Committee (JVC) will commence an important live webinar series beginning in May of 2018. This series is designed to help members of our industry avoid legal risks and implement legally compliant business practices. Mark your calendars now so you can catch each of t...

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Finalists and judges announced for 2018 Saul Bell Design Award

5 DAYS AGO
Finalists and judges announced for 2018 Saul Bell Design Award

Rio Grande, the organizer of the Saul Bell Design Award ( www.saulbellaward.com ), is pleased to announce the 45 finalists of the 2018 Saul Bell Design Award competition, as well as the two panels of experts tasked with judging the finalists’ work.

Readmore

Joel McFadden Appointed Director of MJSA Council of Custom Jewelers

5 DAYS AGO
Joel McFadden Appointed Director of MJSA Council of Custom Jewelers

MJSA, the trade alliance dedicated to professional excellence in jewelry making and design, has appointed Joel McFadden as director of the MJSA Council of Custom Jewelers.

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GIA provides Melee Analysis Service

5 DAYS AGO
GIA provides Melee Analysis Service

Independently operated inside Stuller’s global headquarters

(LAFAYETTE, La.) - Stuller, Inc. is pleased to announce a new strategic service arrangement with GIA (Gemological Institute of America) by offering GIA’S Melee Analysis Service inside its global headquarters in Lafayette, Louisiana. Melee use...

Readmore

AGS Laboratories now offers independent diamond cutter services

11 DAYS AGO
AGS Laboratories now offers independent diamond cutter services

(LAS VEGAS) - AGS Laboratories has engaged Advanced Diamonds, a Las Vegas diamond cutting service, in an effort to further support the needs of clients and AGS members by offering laser inscription removal and recutting services.

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The Marketing Minute: Trend Spotting

6 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

6 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Self purchasing woman would buy more color

AGTA/JCOC study finds key industry barriers remain in place

(PASO ROBLES, Calif.) - The self-purchasing woman has become a powerful consumer force in the marketplace. However a recent market research study conducted by the Jewelry Consumer Opinion Council® (JCOC) on behalf of the American Gem Trade Association (AGTA) found that as a jewelry consumer this demographic is largely under exploited and ignored by the broad spectrum of the industry.

The JCOC study was conducted between September 18 and September 24, 2009 and was completed by 1,346 women.

“This study clearly identifies the need for stores to carry more selection of jewelry containing colored gemstones and cultured pearls and further defines the benefit of increased staff training. This study shows us that women shop to accessorize specific fashion outfits and need more selection and guidance from the store staff, ” says Douglas K. Hucker, AGTA CEO.

“There are many opportunities for our industry to increase sales with this growth demographic,” adds Mr. Hucker.

The JCOC study reports a significant majority of female self purchasers will purchase new shoes for themselves between 2-5 times (65%) in a typical year with an additional 12% saying they will purchase new shoes more than 5 times in a year.

The respondents say they will purchase a new dress or clothing outfit for themselves 2-5 times per year (45%) and 29% say more than 5 times per year. Yet, when asked how many times they would purchase jewelry containing colored gemstones or cultured pearls for themselves in a typical year the largest numbers are 1 time (23%), Not sure (19%) and None (23%).

“Clearly an opportunity exists for the jewelry industry to market to these self purchasing women particularly in light of the fact that the majority of those shopping for jewelry containing colored gemstones or cultured pearls may be shopping to accessorize a specific fashion outfit,” said Marty Hurwitz, CEO of MVI Marketing Ltd, the parent company of the JCOC.

Additional key findings from this research were:

35% of respondents still purchase jewelry containing colored gemstones or cultured pearls at local independent jewelry retailers, however 57% only sometimes find enough selection and choices and 61% only sometimes find prices within their budget

The 3 most important value drivers in importance to these consumers in terms of shopping for this product are:

  1. Knowing that the gemstone or pearls in the jewelry are real versus synthetic
  2. Having confidence in the person selling me the colored gemstone or pearl jewelry
  3. Being able to easily return or exchange a style of colored gemstone or pearl jewelry

The complete report of findings is available for free at www.mvimarketing.com and www.agta.org.

For more information, please contact AGTA at 800-972-1162 or MVI Marketing Ltd. at 805-239-2994 x101 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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