04282016Thu
Last updateWed, 27 Apr 2016 9pm
De Beers launches US Diamond Reselling Service

De Beers launches US Diamond Reselling Service

(IDEX Online News) – The De Beers Group of Compani...

Industry writer goes from writing retail to working it

Industry writer goes from writing retail to working it

Paul Holewa, a freelance writer for Southern and Mi...

Stuller, Inc. releases new bridal catalog

Stuller, Inc. releases new bridal catalog

Features new styling, comprehensive collections

(LA...

Retailer Roundtable: How do you manage your store’s social media?

Retailer Roundtable: How do you manage your store’s social media?

Q: How do you manage your store’s social media?

“We...

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One fifth of the world's gold is buried in London - and here's where it's hidden

One fifth of the world's gold is buried in London - and here's where it's hidden

SECRET vaults in London house one fifth of all the gold on the planet, with a staggering £172 billion worth of bullion tucked away under the capital’s streets.

Vaults under the Bank of England on Threadneedle Street are said to hold 5,134 tonnes of go...

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Industry Events

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are ...

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On The Move

Mason-Kay celebrates 40 years of jade excellence

Mason-Kay celebrates 40 years of jade excellence

Mason-Kay, suppliers of jade jewelry and loose jade since 1976, is celebrating their 40th anniversary this year by formally introducing their exclusive designer, Kristina.

In 1976 two brothers-in-law had a vision of a company dedicated to selling jade...

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What's New

Star Gems unveils new custom design app – Custom Studio

Star Gems unveils new custom design app – Custom Studio

International jewelry manufacturer and loose diamond importer Star Gems has announced the soft launch of an innovative new custom design app, Custom Studio. Star Gems has recently transitioned totally into custom design, moving away from stocking a r...

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Featured Articles

Revering a retiring patriarch, new generation at Ohio’s Leo Alfred Jewelers embraces simple recipe for success

Revering a retiring patriarch, new generation at Ohio’s Leo Alfred Jewelers embraces simple recipe for success

What makes Leo Alfred Jewelers in Dublin, Ohio, a special place? It’s a poignant subject these days. Tom Laudick, who has been in the jewelry industry for much of his life, retires this year but leaves an indelible mark on the next generation.

“Every ...

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Latest News

One fifth of the world's gold is buried in London - and here's where it's hidden

18 HOURS AGO
One fifth of the world's gold is buried in London - and here's where it's hidden

SECRET vaults in London house one fifth of all the gold on the planet, with a staggering £172 billion worth of bullion tucked away under the capital’s streets.

Vaults under the Bank of England on Threadneedle Street are said to hold 5,134 tonnes of gold, making up the majority of the 6,256 tonne tota...

Readmore

Last chance to apply for one of GIA’s 125+ scholarships

19 HOURS AGO
Last chance to apply for one of GIA’s 125+ scholarships

GIA (Gemological Institue of America) has sent a reminder that their scholarship application deadline is this Saturday, April 30. Prospective GIA students have the opportunity to apply for 125+ scholarships, totaling more than $500,000, for Gemology and Jewelry Manufacturing Arts programs, courses a...

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Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

15 DAYS AGO
Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are part of R. Harder Gallery of Gems and Minerals fro...

Readmore

Jewelers bring sparkle to a treasured Richmond tradition

25 DAYS AGO
Jewelers bring sparkle to a treasured Richmond tradition

(RICHMOND, Vir.) - Why make changes to an event that’s been successful for almost 50 years? Four years ago the organizers of the annual Children’s Hospital Foundation Ball, one of Richmond, Virginia’s most highly anticipated social events of the fall season, found themselves asking just that in respo...

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Mason-Kay celebrates 40 years of jade excellence

19 HOURS AGO
Mason-Kay celebrates 40 years of jade excellence

Mason-Kay, suppliers of jade jewelry and loose jade since 1976, is celebrating their 40th anniversary this year by formally introducing their exclusive designer, Kristina.

In 1976 two brothers-in-law had a vision of a company dedicated to selling jade. Not just jade, but high quality, untreated jadei...

Readmore

Allen Stricklin to represent Allison-Kaufman in the South

25 DAYS AGO

Allison-Kaufman Company, a respected and well-known Los Angeles-based diamond jewelry manufacturer, has announced that Allen Stricklin has been named territory manager for the southern region.

When asked to comment about the newest member of his team, Bart Kaufman, President of Allison-Kaufman Co., s...

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Star Gems unveils new custom design app – Custom Studio

7 DAYS AGO
Star Gems unveils new custom design app – Custom Studio

International jewelry manufacturer and loose diamond importer Star Gems has announced the soft launch of an innovative new custom design app, Custom Studio. Star Gems has recently transitioned totally into custom design, moving away from stocking a regular product line.

Readmore

JA launches Member benefit to help sell aged inventory

7 DAYS AGO
JA launches Member benefit to help sell aged inventory

Exclusive discounts on JewelryStockBalancing.com

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has introduced JewelryStockBalancing.com as the newest membership benefit. Jewelers of America Members receive an exclusive discou...

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Self purchasing woman would buy more color

AGTA/JCOC study finds key industry barriers remain in place

(PASO ROBLES, Calif.) - The self-purchasing woman has become a powerful consumer force in the marketplace. However a recent market research study conducted by the Jewelry Consumer Opinion Council® (JCOC) on behalf of the American Gem Trade Association (AGTA) found that as a jewelry consumer this demographic is largely under exploited and ignored by the broad spectrum of the industry.

The JCOC study was conducted between September 18 and September 24, 2009 and was completed by 1,346 women.

“This study clearly identifies the need for stores to carry more selection of jewelry containing colored gemstones and cultured pearls and further defines the benefit of increased staff training. This study shows us that women shop to accessorize specific fashion outfits and need more selection and guidance from the store staff, ” says Douglas K. Hucker, AGTA CEO.

“There are many opportunities for our industry to increase sales with this growth demographic,” adds Mr. Hucker.

The JCOC study reports a significant majority of female self purchasers will purchase new shoes for themselves between 2-5 times (65%) in a typical year with an additional 12% saying they will purchase new shoes more than 5 times in a year.

The respondents say they will purchase a new dress or clothing outfit for themselves 2-5 times per year (45%) and 29% say more than 5 times per year. Yet, when asked how many times they would purchase jewelry containing colored gemstones or cultured pearls for themselves in a typical year the largest numbers are 1 time (23%), Not sure (19%) and None (23%).

“Clearly an opportunity exists for the jewelry industry to market to these self purchasing women particularly in light of the fact that the majority of those shopping for jewelry containing colored gemstones or cultured pearls may be shopping to accessorize a specific fashion outfit,” said Marty Hurwitz, CEO of MVI Marketing Ltd, the parent company of the JCOC.

Additional key findings from this research were:

35% of respondents still purchase jewelry containing colored gemstones or cultured pearls at local independent jewelry retailers, however 57% only sometimes find enough selection and choices and 61% only sometimes find prices within their budget

The 3 most important value drivers in importance to these consumers in terms of shopping for this product are:

  1. Knowing that the gemstone or pearls in the jewelry are real versus synthetic
  2. Having confidence in the person selling me the colored gemstone or pearl jewelry
  3. Being able to easily return or exchange a style of colored gemstone or pearl jewelry

The complete report of findings is available for free at www.mvimarketing.com and www.agta.org.

For more information, please contact AGTA at 800-972-1162 or MVI Marketing Ltd. at 805-239-2994 x101 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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