02282017Tue
Last updateWed, 22 Feb 2017 10am
Gemstone wholesaler Tim Roark mixes business with friendships across the globe

Gemstone wholesaler Tim Roark mixes business with friendships across the globe

Tim Roark hadn’t traveled a lot as a child, but he...

Big idea for little diamonds

Big idea for little diamonds

HH Gold turns retailers’ melee into by-the-inch cr...

Paying tribute to one of the oldest bench jewelers in the southeast

Paying tribute to one of the oldest bench jewelers in the southeast

John Bosco:  May 23, 1924 - December 14, 2016

The f...

Retailer Roundtable: Is the bead trend over?

Retailer Roundtable: Is the bead trend over?

Q: Is the bead trend over?

“The bead trend is defin...

Other News

How a group of retirees pulled off the biggest jewelry heist in British history

How a group of retirees pulled off the biggest jewelry heist in British history

They pried open the elevator doors to the open shaft. Then one or more of them dropped down to the basement.

The audacious April 2015 ransacking of safe-deposit boxes in Hatton Garden, London’s jewelry district, was epic. So much cash, jewelry, and ot...

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Industry Events

First 2017 JIS Show leaves attendees confident about the year ahead

First 2017 JIS Show leaves attendees confident about the year ahead

JIS deems 1st of two shows at temporary Fort Lauderdale location a success

(NORWALK, Conn.) - The JIS January 2017 Show concluded on January 29th at the Fort Lauderdale Convention Center for its first show of 2017 and its first of two shows being held ...

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On The Move

Noble Display and Packaging merges with J. Grant & Co.

Noble Display and Packaging merges with J. Grant & Co.

Noble Group brings greater service, products, pricing for independent jewelers

(CEDAR GROVE, N.J.) - Noble Display and Packaging has announced the completion of its merger with J. Grant & Co., a display and packaging company known for designing and...

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What's New

Zimbals expands wholesale pre-owned Rolex Watch Program

Zimbals expands wholesale pre-owned Rolex Watch Program

New SwissWatchServiceCenter.com site exclusively for Rolex repair

(TAMPA, Fla.) - Since 1990, the experts at Zimbals have been dedicated to the sales and service of pre-owned Rolex watches. You may know them by their wholesale-only website, SwissWatchP...

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Featured Articles

Retailer Roundtable: How was your Christmas season and what were your hot sellers?

Retailer Roundtable: How was your Christmas season and what were your hot sellers?

Q: How was your Christmas season and what were your hot sellers?  

“The actual numbers are still being tabulated, but what I can say is the numbers are close to 10 percent over last year’s holiday season. Which was quite a surprise as the months and we...

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Latest News

How a group of retirees pulled off the biggest jewelry heist in British history

5 DAYS AGO
How a group of retirees pulled off the biggest jewelry heist in British history

They pried open the elevator doors to the open shaft. Then one or more of them dropped down to the basement.

The audacious April 2015 ransacking of safe-deposit boxes in Hatton Garden, London’s jewelry district, was epic. So much cash, jewelry, and other valuables had been taken that the loot had bee...

Readmore

Printing up compassion in 3D

13 DAYS AGO
Printing up compassion in 3D

There is no remedy to cure the tragic hurt caused by the loss of a child. For a grieving parent, the best one can hope for is time to process the pain and a few happy memories. Time comes easy, but for parents of stillborn children, happy memories are often in short order.

Srdjan Urosev hopes his com...

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First 2017 JIS Show leaves attendees confident about the year ahead

5 DAYS AGO
First 2017 JIS Show leaves attendees confident about the year ahead

JIS deems 1st of two shows at temporary Fort Lauderdale location a success

(NORWALK, Conn.) - The JIS January 2017 Show concluded on January 29th at the Fort Lauderdale Convention Center for its first show of 2017 and its first of two shows being held in Fort Lauderdale, Florida. JIS reports the Show ...

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Registration open for 2017 Santa Fe Symposium

5 DAYS AGO
Registration open for 2017 Santa Fe Symposium

Premier conference for jewelry makers and educators

Registration is now open for the 2017 Santa Fe Symposium®. This year’s Symposium will be held in Albuquerque, N.M. from May 21–24.

“There is one reason I attend the Santa Fe Symposium year after year without fail: I learn more there than I do through...

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Noble Display and Packaging merges with J. Grant & Co.

13 DAYS AGO
Noble Display and Packaging merges with J. Grant & Co.

Noble Group brings greater service, products, pricing for independent jewelers

(CEDAR GROVE, N.J.) - Noble Display and Packaging has announced the completion of its merger with J. Grant & Co., a display and packaging company known for designing and manufacturing Ice Grip displays, modular Breakawa...

Readmore

RDI Diamonds achieves Responsible Jewelry Council certification

19 DAYS AGO
RDI Diamonds achieves Responsible Jewelry Council certification

(LONDON) - The Responsible Jewelry Council (RJC) has announced that RDI Diamonds, Inc. has achieved Certification against the 2013 Code of Practices (COP) at its trading office in New York.

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Zimbals expands wholesale pre-owned Rolex Watch Program

5 DAYS AGO
Zimbals expands wholesale pre-owned Rolex Watch Program

New SwissWatchServiceCenter.com site exclusively for Rolex repair

(TAMPA, Fla.) - Since 1990, the experts at Zimbals have been dedicated to the sales and service of pre-owned Rolex watches. You may know them by their wholesale-only website, SwissWatchPricing.com, or from their book, “The Professional’...

Readmore

ASHI introduces Lovebright - The new halo engagement ring

5 DAYS AGO
ASHI introduces Lovebright - The new halo engagement ring

Surveys have show that diamond halo engagement rings make up nearly 50% of all new bridal sales today. “​This is the perfect time to introduce and showcase the beauty and value of a Lovebright halo engagement ring to your customers,” says Rajeev Pandya, partner at Ashi Diamonds. ASHI’s Lovebright br...

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Self purchasing woman would buy more color

AGTA/JCOC study finds key industry barriers remain in place

(PASO ROBLES, Calif.) - The self-purchasing woman has become a powerful consumer force in the marketplace. However a recent market research study conducted by the Jewelry Consumer Opinion Council® (JCOC) on behalf of the American Gem Trade Association (AGTA) found that as a jewelry consumer this demographic is largely under exploited and ignored by the broad spectrum of the industry.

The JCOC study was conducted between September 18 and September 24, 2009 and was completed by 1,346 women.

“This study clearly identifies the need for stores to carry more selection of jewelry containing colored gemstones and cultured pearls and further defines the benefit of increased staff training. This study shows us that women shop to accessorize specific fashion outfits and need more selection and guidance from the store staff, ” says Douglas K. Hucker, AGTA CEO.

“There are many opportunities for our industry to increase sales with this growth demographic,” adds Mr. Hucker.

The JCOC study reports a significant majority of female self purchasers will purchase new shoes for themselves between 2-5 times (65%) in a typical year with an additional 12% saying they will purchase new shoes more than 5 times in a year.

The respondents say they will purchase a new dress or clothing outfit for themselves 2-5 times per year (45%) and 29% say more than 5 times per year. Yet, when asked how many times they would purchase jewelry containing colored gemstones or cultured pearls for themselves in a typical year the largest numbers are 1 time (23%), Not sure (19%) and None (23%).

“Clearly an opportunity exists for the jewelry industry to market to these self purchasing women particularly in light of the fact that the majority of those shopping for jewelry containing colored gemstones or cultured pearls may be shopping to accessorize a specific fashion outfit,” said Marty Hurwitz, CEO of MVI Marketing Ltd, the parent company of the JCOC.

Additional key findings from this research were:

35% of respondents still purchase jewelry containing colored gemstones or cultured pearls at local independent jewelry retailers, however 57% only sometimes find enough selection and choices and 61% only sometimes find prices within their budget

The 3 most important value drivers in importance to these consumers in terms of shopping for this product are:

  1. Knowing that the gemstone or pearls in the jewelry are real versus synthetic
  2. Having confidence in the person selling me the colored gemstone or pearl jewelry
  3. Being able to easily return or exchange a style of colored gemstone or pearl jewelry

The complete report of findings is available for free at www.mvimarketing.com and www.agta.org.

For more information, please contact AGTA at 800-972-1162 or MVI Marketing Ltd. at 805-239-2994 x101 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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