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The partnership that produced a golden egg

The partnership that produced a golden egg

Based on a mutual respect and appreciation for eac...

Overnight’s Retailer Survival Guide for the changing market

Overnight’s Retailer Survival Guide for the changing market

We’ve all seen the statistics on the changing jewe...

Adventure awaits you in Cleveland with Bluestone Trading Co.

Adventure awaits you in Cleveland with Bluestone Trading Co.

Looking for adventure in Cleveland, Ohio? Blueston...

NAJA offering a unique scholarship opportunity for gemology students

NAJA offering a unique scholarship opportunity for gemology students

The National Association of Jewelry Appraisers (NA...

Preferred Jewelers International Network hosts Jewelry Spa Weekend

Preferred Jewelers International Network hosts Jewelry Spa Weekend

Preferred Jewelers International, the prestigious ...

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Woman receives mystery Rolex in the mail

Woman receives mystery Rolex in the mail

SAN FRANCISCO (KPIX 5) — It came out of the blue, a Bay Area woman gets a Rolex watch in the mail.

The woman, Marie, thought it was strange that she had a package waiting for her at the post office. She said it was from an unknown sender. Then she ope...

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Industry Events

Join ISG on a diamond mining field trip to Crater of Diamonds State Park

Join ISG on a diamond mining field trip to Crater of Diamonds State Park

The International School of Gemology (ISG) has announced a field trip to the Crater of Diamonds State Park in Murfreesboro, Arkansas. This is a great opportunity to visit a real diamond mine and share knowledge and fun with ISG Global Network members...

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On The Move

Jeff Sadowsky named President of Global Fine Jewels

Jeff Sadowsky named President of Global Fine Jewels

Global Fine Jewels (GFJ), a division of world dia­mond trade leader Jay Gems, is pleased to announce the appointment of Jeff Sadowsky as its new President. Sadowsky, a 48-year veteran of the jewelry industry, previously worked as Director of Acquisit...

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What's New

Montesino International Cyber Show to showcase new products

Montesino International Cyber Show to showcase new products

Montesino International reports the last decade has been full of successful, interesting and challenging business as well as the fact that customer spending habits have changed dramatically over the period of 2008 to the present. “As a whole…the indu...

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Featured Articles

Retailer Roundtable: What do you expect to be your holiday hot sellers?

Retailer Roundtable: What do you expect to be your holiday hot sellers?

Q:  What do you expect to be your holiday hot sellers?

“Two-stone rings haven’t performed real well for us, despite marketing the whiz out of it. Each holiday season we do very well with bridal. This year I’ve invested in Fire Polish to help increase ...

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Latest News

NAJA offering a unique scholarship opportunity for gemology students

20 HOURS AGO
NAJA offering a unique scholarship opportunity for gemology students

The National Association of Jewelry Appraisers (NAJA) is pleased to announce that it will award an ACE© It Appraisal Conference Scholarship to a deserving gemology student. NAJA invites GIA, FGA, FGAA, FGG, FCGmA, RGA students to apply for this scholarship for the 447th Annual ACE© It Winter Educati...

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Woman receives mystery Rolex in the mail

2 DAYS AGO
Woman receives mystery Rolex in the mail

SAN FRANCISCO (KPIX 5) — It came out of the blue, a Bay Area woman gets a Rolex watch in the mail.

The woman, Marie, thought it was strange that she had a package waiting for her at the post office. She said it was from an unknown sender. Then she opened it up and things got stranger.

Inside, a Rolex ...

Readmore

Preferred Jewelers International Network hosts Jewelry Spa Weekend

20 HOURS AGO
Preferred Jewelers International Network hosts Jewelry Spa Weekend

Preferred Jewelers International, the prestigious network of retail jewelers that offer a Lifetime, Nationwide Warranty program and “Experiences that last a Lifetime™” celebrated the successful promotion of Jewelry Spa Weekend throughout its organization in September.

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Join ISG on a diamond mining field trip to Crater of Diamonds State Park

15 DAYS AGO
Join ISG on a diamond mining field trip to Crater of Diamonds State Park

The International School of Gemology (ISG) has announced a field trip to the Crater of Diamonds State Park in Murfreesboro, Arkansas. This is a great opportunity to visit a real diamond mine and share knowledge and fun with ISG Global Network members, and those thinking about joining.

Readmore

Jeff Sadowsky named President of Global Fine Jewels

9 DAYS AGO
Jeff Sadowsky named President of Global Fine Jewels

Global Fine Jewels (GFJ), a division of world dia­mond trade leader Jay Gems, is pleased to announce the appointment of Jeff Sadowsky as its new President. Sadowsky, a 48-year veteran of the jewelry industry, previously worked as Director of Acquisitions at GBC, Inc., and most recently as Vice Presi...

Readmore

Quality Gold acquires North American Jewelers, Inc.

15 DAYS AGO

(FAIRFIELD, Ohio) - Quality Gold has purchased North American Jewelers, Inc. (NAJ) the Chicago based supplier known for bridal and special occasion diamond jewelry. Along with NAJ, Quality Gold now owns Steckbeck Jewelry PVT LTD (STJPL), its wholly owned subsidiary and manufacturing facility opened i...

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Montesino International Cyber Show to showcase new products

18 HOURS AGO
Montesino International Cyber Show to showcase new products

Montesino International reports the last decade has been full of successful, interesting and challenging business as well as the fact that customer spending habits have changed dramatically over the period of 2008 to the present. “As a whole…the industry has experienced some of the same issues we ha...

Readmore

GRS Tools develops innovative ring holding fixture

18 HOURS AGO
GRS Tools develops innovative ring holding fixture

(EMPORIA, Kan.) - GRS Tools is pleased to announce the release of the Alexandre Sidorov Ring Fixture. Sidorov is a world-renowned diamond setter. This luxury set is produced using his exact design specifications and GRS quality manufacturing.

The Alexandre Sidorov Ring Fixture is the result of decades...

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Self purchasing woman would buy more color

AGTA/JCOC study finds key industry barriers remain in place

(PASO ROBLES, Calif.) - The self-purchasing woman has become a powerful consumer force in the marketplace. However a recent market research study conducted by the Jewelry Consumer Opinion Council® (JCOC) on behalf of the American Gem Trade Association (AGTA) found that as a jewelry consumer this demographic is largely under exploited and ignored by the broad spectrum of the industry.

The JCOC study was conducted between September 18 and September 24, 2009 and was completed by 1,346 women.

“This study clearly identifies the need for stores to carry more selection of jewelry containing colored gemstones and cultured pearls and further defines the benefit of increased staff training. This study shows us that women shop to accessorize specific fashion outfits and need more selection and guidance from the store staff, ” says Douglas K. Hucker, AGTA CEO.

“There are many opportunities for our industry to increase sales with this growth demographic,” adds Mr. Hucker.

The JCOC study reports a significant majority of female self purchasers will purchase new shoes for themselves between 2-5 times (65%) in a typical year with an additional 12% saying they will purchase new shoes more than 5 times in a year.

The respondents say they will purchase a new dress or clothing outfit for themselves 2-5 times per year (45%) and 29% say more than 5 times per year. Yet, when asked how many times they would purchase jewelry containing colored gemstones or cultured pearls for themselves in a typical year the largest numbers are 1 time (23%), Not sure (19%) and None (23%).

“Clearly an opportunity exists for the jewelry industry to market to these self purchasing women particularly in light of the fact that the majority of those shopping for jewelry containing colored gemstones or cultured pearls may be shopping to accessorize a specific fashion outfit,” said Marty Hurwitz, CEO of MVI Marketing Ltd, the parent company of the JCOC.

Additional key findings from this research were:

35% of respondents still purchase jewelry containing colored gemstones or cultured pearls at local independent jewelry retailers, however 57% only sometimes find enough selection and choices and 61% only sometimes find prices within their budget

The 3 most important value drivers in importance to these consumers in terms of shopping for this product are:

  1. Knowing that the gemstone or pearls in the jewelry are real versus synthetic
  2. Having confidence in the person selling me the colored gemstone or pearl jewelry
  3. Being able to easily return or exchange a style of colored gemstone or pearl jewelry

The complete report of findings is available for free at www.mvimarketing.com and www.agta.org.

For more information, please contact AGTA at 800-972-1162 or MVI Marketing Ltd. at 805-239-2994 x101 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..


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