03242017Fri
Last updateThu, 23 Mar 2017 12am
GJA, AJA announce 2017 Convention dates

GJA, AJA announce 2017 Convention dates

The Georgia Jewelers Association (GJA) and Alabama...

Diamond shipping scam impacts 20-plus diamond wholesalers

Diamond shipping scam impacts 20-plus diamond wholesalers

Since November, an estimated 20 or more diamond ve...

Other News

Crime against U.S. jewelers increases for first year since 2012

Crime against U.S. jewelers increases for first year since 2012

(NEW YORK) - Jewelers’ Security Alliance (JSA) has released its 2016 Annual Crime Report covering crime against the jewelry industry in the United States. The total number of crimes against the industry increased from 1,117 in 2015 to 1,245 in 2016, a...

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Industry Events

Stuller hosts mini conference for jewelry group

Stuller hosts mini conference for jewelry group

Leading Jewelers Guild visits global headquarters

(LAFAYETTE, La.) - Stuller recently partnered with the Leading Jewelers Guild (LJG) to host a one-day conference at its global headquarters in Lafayette, Louisiana, giving members of the guild an entire...

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On The Move

Jane Kirk appointed Executive Director of NC Jewelers Association

Jane Kirk appointed Executive Director of NC Jewelers Association

(RALEIGH, N.C.) - The North Carolina Jewelers Association (NCJA) is pleased to announce the appointment of Jane Kirk as Executive Director, effective immediately. The Board’s action comes with the fullest confidence that Kirk will be an excellent stew...

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What's New

ASHI launches 2017 Lovebright Collection Book

ASHI launches 2017 Lovebright Collection Book

ASHI is excited to launch the 2017 Lovebright Collection Book for all of their retail partners to share with their customers. ASHI reports the positive feedback they have received from their retailers, and the overwhelming desire to ignite and promot...

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Featured Articles

Bill Spencer talks jewelry, family and the secret to a successful 3rd generation family business

Bill Spencer talks jewelry, family and the secret to a successful 3rd generation family business

Seventy three years and three generations is a long time to operate a jewelry store. Especially when, according to a Jewelers Board of Trade statistic, over 1,500 jewelry business owners ceased operating in 2016. Yes, that includes wholesalers, manuf...

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Latest News

Crime against U.S. jewelers increases for first year since 2012

20 HOURS AGO
Crime against U.S. jewelers increases for first year since 2012

(NEW YORK) - Jewelers’ Security Alliance (JSA) has released its 2016 Annual Crime Report covering crime against the jewelry industry in the United States. The total number of crimes against the industry increased from 1,117 in 2015 to 1,245 in 2016, an increase of 5.8%. Total dollar losses also incre...

Readmore

JA examines pending legislative issues most important to jewelry industry

20 HOURS AGO
JA examines pending legislative issues most important to jewelry industry

Jewelers of America’s (JA) latest Legislative Update covers some of the big policy initiatives - including comprehensive tax reform, a potential import tax and the FTC’s “Cultured Diamond” terminology - that are in play for 2017 and their impact on jewelry businesses.

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Stuller hosts mini conference for jewelry group

20 HOURS AGO
Stuller hosts mini conference for jewelry group

Leading Jewelers Guild visits global headquarters

(LAFAYETTE, La.) - Stuller recently partnered with the Leading Jewelers Guild (LJG) to host a one-day conference at its global headquarters in Lafayette, Louisiana, giving members of the guild an entire day of education and networking.

Readmore

GJA, AJA announce 2017 Convention dates

22 DAYS AGO
GJA, AJA announce 2017 Convention dates

The Georgia Jewelers Association (GJA) and Alabama Jewelers Association (AJA) have announced they will cohost their annual Convention on March 31- April 2. Now in its 9th year, the two state organizations will join forces at the Marriott Grand National Resort & Robert Trent Jones Golf Trail in O...

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Jane Kirk appointed Executive Director of NC Jewelers Association

22 DAYS AGO
Jane Kirk appointed Executive Director of NC Jewelers Association

(RALEIGH, N.C.) - The North Carolina Jewelers Association (NCJA) is pleased to announce the appointment of Jane Kirk as Executive Director, effective immediately. The Board’s action comes with the fullest confidence that Kirk will be an excellent steward of NCJA’s goals and an advocate for North Caro...

Readmore

Belair Time Corp. names Chuck Goedtke Southeastern Sales Manager

22 DAYS AGO

Belair Time Corporation has announced the appointment of long-time watch industry veteran Chuck Goedtke to Southeastern Regional Sales Manager. Chuck will be covering Florida, Georgia, Tennessee, Alabama, Mississippi and Kentucky for Belair.

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ASHI launches 2017 Lovebright Collection Book

8 DAYS AGO
ASHI launches 2017 Lovebright Collection Book

ASHI is excited to launch the 2017 Lovebright Collection Book for all of their retail partners to share with their customers. ASHI reports the positive feedback they have received from their retailers, and the overwhelming desire to ignite and promote their store’s diamond sales, has been extremely ...

Readmore

ASHI launches the I DO Bridal Sweepstakes

14 DAYS AGO
ASHI launches the I DO Bridal Sweepstakes

Announces winner of #LovebrightValentine Sweepstakes

(NEW YORK) - ASHI is excited to launch the I DO Bridal Sweepstakes, to kickoff the wedding season for its retail partners. Retailers will be able to attract bridal shoppers to their stores, through various social media platforms, and let every bride...

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Ashi Diamonds introduces Ashi Essentials - a collection of best selling, high turn, basic styles

(NEW YORK) - Ashi Diamonds is delighted to present the new Ashi Essentials - a collection of beautiful, high-quality, aggressively priced, basic jewelry styles that can account for more than 50-60% of a retail store’s sales throughout the year. Along with the appropriate marketing and merchandising, these classic and timeless Ashi Essential styles will increase the independent jewelers’ inventory turns, sales and profits.

“The Ashi Essentials program represents an extension of our commitment to always provide our independent retail jewelry partners with the very best in product selection and marketing solutions,” says Rajeev Pandya, partner of Ashi Diamonds. “We’re dedicated to provide the latest trends and cutting edge styles in bridal and fashion, and now we have designed this innovative and complete turnkey program of the best selling and most popular classic jewelry styles to help independent retail jewelers to maximize their sales and profits all year around. Just like the little black dress and matching shoes are a must for her wardrobe - these Ashi Essentials are a must for a jewelry store.”

Ashi-DecemberStudies show that basic jewelry styles can turn from 3.5 times per year to as much as 4 times per year on some categories. This means that basic items can turn several times in the time it takes retail jewelers to sell the rest of their jewelry inventory. This represents a huge percentage of their sales and profits for the year. Inventory turn is the key to profitability!

“In these tough economic times, it is imperative for independent retail jewelers to take full advantage of every aspect of their inventory – particularly those basic, timeless, classic items that provide the most sales and inventory turns in their store,” says Sanjay Pandya, Partner of Ashi Diamonds. “All of our products in the Ashi Essentials collection, have fabulous track records and are proven top performers at both the regional and local levels – and their sell thru is nothing short of extraordinary! These items form the backbone of inventories carried by successful retailers.”

These proven best sellers include essential diamond jewelry styles for retail jewelry stores and the perfect complement for each customer’s personal jewelry collection. This includes the following classic and timeless styles:

  • Diamond stud earrings - in high end POS display trays
  • Diamond solitaire pendants
  • Diamond wedding & anniversary bands
  • Diamond curved bands - perfect fit for many engagement rings
  • Diamonds cross and heart pendants
  • Diamond solitaires
  • Diamond three stone - Past, Present & Future jewelry
  • Diamond hoop earrings

Ashi has carefully created this innovative program of beautiful, fashionable, high-quality and finely crafted items at extremely competitive prices to help their retail partners to maximize sales and profits during the holiday season and beyond.

Ashi Essentials is backed up by an extensive Merchandising & Marketing program that can be customized to suit individual store needs. This includes:

  • Complimentary integrated, high quality, hand crafted, POS display trays.
  • Online trackable Swiss Gem Lab Certificate with every Ashi Essential style.
  • InStock program with 24-hour delivery of all Ashi Essential basic styles.
  • Special initial order terms with extended dating.
  • TV ads, radio spots, newspaper & magazine ads, digital images & DVD loops.
  • POS pop kits, countertop cards, duratrans and posters.
  • Complimentary I Do Collection bridal website and digital E-catalogs.
  • Convenient fax and online re-order forms.
  • Ashi’s guaranteed value proposition of quality, consistency, on-time delivery and service.

Every Ashi Essential Collection comes with its own complimentary POS display tray - hand crafted with customizable individual pads in a rich fabric with a pearl luminescent finish that will fit into any showcase and store décor. Whether the jewelry retailers are searching for a comprehensive basics presentation or just looking to fill in some particular bread-and-butter styles at specific price points, Ashi Essentials is the answer to all their basics merchandising needs.

Every style from Ashi Essentials collection comes with a Gem Lab Certificate from Swiss Gemological Laboratory (SGL), an exclusive provider of jewelry certificates for all of Ashi’s Jewelry. An independent certificate from SGL gives customers the confidence they need for retailers to close the sale. It also provides them with independent proof of their jewelry’s value for insurance purposes. SGL’s innovative online certificate tracking software and integrated e-mail system allows customers to track, view, print and e-mail their certificate, style picture and details along with store info to their family and friends via www.SwissGemLab.com. This same technology is now being extensively used as a marketing tool by Ashi’s retail partners across the country to successfully convert their prospective customers into buyers.

“At Ashi, we understand the jewelry market and how tough retail sales can be. With many consumers cutting down on expensive fashion jewelry and other luxury purchases, it’s important to offer them affordable, basic items that have a proven track record and that are classic, timeless styles with versatility for everyone and for everyday wear. Ashi Essentials is the collection, which has been specifically designed to help our retail partners to successfully bring in sales all year round,” says Rajeev Pandya.

For more information on the Ashi Essentials Program, please call their New York office at 800-622-ASHI or your regional Ashi sales representative.


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