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Industry Events

JIS to relocate to Ft. Lauderdale during Miami Beach Convention Center renovation

(NORWALK, Conn.) - Jewelers International Showcase (JIS) provides the jewelry industry with three impressive buying and selling opportunities each year at the Miami Beach Convention Center - JIS Miami January, JIS Miami April and JIS Miami October (Oc...

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On The Move

24 Karat Club SEUS inducts new members

24 Karat Club SEUS inducts new members

The 24 Karat Club Southeastern United States (24K Club SEUS) welcomed two new members at their Forty-Second Annual Banquet held at the Atlanta Country Club on August 6. The 24K Club Class of 2016 includes Stark Harbour, owner Southern Jewelry Insuran...

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What's New

HOLLIS BAHRINGER expands line of men’s designer jewelry

HOLLIS BAHRINGER expands line of men’s designer jewelry

(NORWALK, Conn.) - HOLLIS BAHRINGER, a leading manufacturer of contemporary metal men’s jewelry is proud to announce the release of six new collections to its assortment. Adding both natural white diamonds and black diamonds, this season’s additions b...

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Featured Articles

Retailer Roundtable: What are the biggest challenges facing today’s independent retail jeweler?

Retailer Roundtable: What are the biggest challenges facing today’s independent retail jeweler?

Q: What are the biggest challenges facing today’s independent retail jeweler?

“As an independent retail jeweler we are constantly facing many challenges ranging from competing big box stores, other independent jewelers, a declining consumer interest i...

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Latest News

Lockheed Martin Files Patent to 3D-Print Diamonds

1 DAY AGO
Lockheed Martin Files Patent to 3D-Print Diamonds

Aerospace company Lockheed Martin filed a patent for making synthetic diamonds from 3D printing.

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Digging underway in search for “Nazi Gold Train”

1 DAY AGO
Digging underway in search for “Nazi Gold Train”

WALBRZYCH, Poland — A group of explorers has begun digging in southwestern Poland in a quixotic search for a buried Nazi train said to be filled with stolen gold, gems and artworks — despite experts’ doubts that the train even exists.

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JIS to relocate to Ft. Lauderdale during Miami Beach Convention Center renovation

1 DAY AGO

(NORWALK, Conn.) - Jewelers International Showcase (JIS) provides the jewelry industry with three impressive buying and selling opportunities each year at the Miami Beach Convention Center - JIS Miami January, JIS Miami April and JIS Miami October (October being the 2nd largest jewelry trade show in ...

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Retailers “ready to buy” at the Atlanta Jewelry Show

15 DAYS AGO
Retailers “ready to buy” at the Atlanta Jewelry Show

The doors of the Atlanta Jewelry Show opened to models draped with pearls, welcoming buyers to a bright show floor brimming with new products and collections from first-time and long-time vendors. Held from August 6 to 8 at the Cobb Galleria Centre, the show’s robust agenda of events included educat...

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24 Karat Club SEUS inducts new members

8 DAYS AGO
24 Karat Club SEUS inducts new members

The 24 Karat Club Southeastern United States (24K Club SEUS) welcomed two new members at their Forty-Second Annual Banquet held at the Atlanta Country Club on August 6. The 24K Club Class of 2016 includes Stark Harbour, owner Southern Jewelry Insurance and Michael Lebowitz, Director of Jewelry White...

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IDD named Leading Jewelers Guild “Vendor of the Year”

8 DAYS AGO
IDD named Leading Jewelers Guild “Vendor of the Year”

IDD Jewelry of New York, an industry leader in basic diamond jewelry and bridal programs, was recently honored as the “2016 Vendor of the Year” by the Leading Jewelers Guild. As voted by the members of the group, the award recognizes excellence in customer service and innovative product. Already the...

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HOLLIS BAHRINGER expands line of men’s designer jewelry

1 DAY AGO
HOLLIS BAHRINGER expands line of men’s designer jewelry

(NORWALK, Conn.) - HOLLIS BAHRINGER, a leading manufacturer of contemporary metal men’s jewelry is proud to announce the release of six new collections to its assortment. Adding both natural white diamonds and black diamonds, this season’s additions bring an ultra premium selection to the already exc...

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ASHI introduces Lovebright Essentials

1 DAY AGO
ASHI introduces Lovebright Essentials

Offers big look, great price on diamond basics

Studies have shown that basic styles account for as much as 50% of a jewelry store’s total sales. ​ASHI presents Lovebright Essentials, a new ​POS ​program focused on helping you showcase and sell more ​of these ​basic, fast turning, full margin styles​....

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Ashi Diamonds introduces Ashi Essentials - a collection of best selling, high turn, basic styles

(NEW YORK) - Ashi Diamonds is delighted to present the new Ashi Essentials - a collection of beautiful, high-quality, aggressively priced, basic jewelry styles that can account for more than 50-60% of a retail store’s sales throughout the year. Along with the appropriate marketing and merchandising, these classic and timeless Ashi Essential styles will increase the independent jewelers’ inventory turns, sales and profits.

“The Ashi Essentials program represents an extension of our commitment to always provide our independent retail jewelry partners with the very best in product selection and marketing solutions,” says Rajeev Pandya, partner of Ashi Diamonds. “We’re dedicated to provide the latest trends and cutting edge styles in bridal and fashion, and now we have designed this innovative and complete turnkey program of the best selling and most popular classic jewelry styles to help independent retail jewelers to maximize their sales and profits all year around. Just like the little black dress and matching shoes are a must for her wardrobe - these Ashi Essentials are a must for a jewelry store.”

Ashi-DecemberStudies show that basic jewelry styles can turn from 3.5 times per year to as much as 4 times per year on some categories. This means that basic items can turn several times in the time it takes retail jewelers to sell the rest of their jewelry inventory. This represents a huge percentage of their sales and profits for the year. Inventory turn is the key to profitability!

“In these tough economic times, it is imperative for independent retail jewelers to take full advantage of every aspect of their inventory – particularly those basic, timeless, classic items that provide the most sales and inventory turns in their store,” says Sanjay Pandya, Partner of Ashi Diamonds. “All of our products in the Ashi Essentials collection, have fabulous track records and are proven top performers at both the regional and local levels – and their sell thru is nothing short of extraordinary! These items form the backbone of inventories carried by successful retailers.”

These proven best sellers include essential diamond jewelry styles for retail jewelry stores and the perfect complement for each customer’s personal jewelry collection. This includes the following classic and timeless styles:

  • Diamond stud earrings - in high end POS display trays
  • Diamond solitaire pendants
  • Diamond wedding & anniversary bands
  • Diamond curved bands - perfect fit for many engagement rings
  • Diamonds cross and heart pendants
  • Diamond solitaires
  • Diamond three stone - Past, Present & Future jewelry
  • Diamond hoop earrings

Ashi has carefully created this innovative program of beautiful, fashionable, high-quality and finely crafted items at extremely competitive prices to help their retail partners to maximize sales and profits during the holiday season and beyond.

Ashi Essentials is backed up by an extensive Merchandising & Marketing program that can be customized to suit individual store needs. This includes:

  • Complimentary integrated, high quality, hand crafted, POS display trays.
  • Online trackable Swiss Gem Lab Certificate with every Ashi Essential style.
  • InStock program with 24-hour delivery of all Ashi Essential basic styles.
  • Special initial order terms with extended dating.
  • TV ads, radio spots, newspaper & magazine ads, digital images & DVD loops.
  • POS pop kits, countertop cards, duratrans and posters.
  • Complimentary I Do Collection bridal website and digital E-catalogs.
  • Convenient fax and online re-order forms.
  • Ashi’s guaranteed value proposition of quality, consistency, on-time delivery and service.

Every Ashi Essential Collection comes with its own complimentary POS display tray - hand crafted with customizable individual pads in a rich fabric with a pearl luminescent finish that will fit into any showcase and store décor. Whether the jewelry retailers are searching for a comprehensive basics presentation or just looking to fill in some particular bread-and-butter styles at specific price points, Ashi Essentials is the answer to all their basics merchandising needs.

Every style from Ashi Essentials collection comes with a Gem Lab Certificate from Swiss Gemological Laboratory (SGL), an exclusive provider of jewelry certificates for all of Ashi’s Jewelry. An independent certificate from SGL gives customers the confidence they need for retailers to close the sale. It also provides them with independent proof of their jewelry’s value for insurance purposes. SGL’s innovative online certificate tracking software and integrated e-mail system allows customers to track, view, print and e-mail their certificate, style picture and details along with store info to their family and friends via www.SwissGemLab.com. This same technology is now being extensively used as a marketing tool by Ashi’s retail partners across the country to successfully convert their prospective customers into buyers.

“At Ashi, we understand the jewelry market and how tough retail sales can be. With many consumers cutting down on expensive fashion jewelry and other luxury purchases, it’s important to offer them affordable, basic items that have a proven track record and that are classic, timeless styles with versatility for everyone and for everyday wear. Ashi Essentials is the collection, which has been specifically designed to help our retail partners to successfully bring in sales all year round,” says Rajeev Pandya.

For more information on the Ashi Essentials Program, please call their New York office at 800-622-ASHI or your regional Ashi sales representative.


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