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Last updateWed, 23 Aug 2017 3pm
JA applauds removal of border adjustment tax from reform proposals

JA applauds removal of border adjustment tax from reform proposals

(NEW YORK) - Jewelers of America (JA) welcomed an a...

Masters of Marketing - A century of sparkling insight - Part 3

Masters of Marketing - A century of sparkling insight - Part 3

Part III - Richter & Phillips, Cincinnati, OH

A...

Burglary crew nets $13 million over six years, and counting

Burglary crew nets $13 million over six years, and counting

If you are a jewelry store owner operating in a st...

Other News

IDEX Online reports jewelry sales strengthen in June

IDEX Online reports jewelry sales strengthen in June

(IDEX Online) – Sales of fine jewelry and fine watches rose by 5.8 percent in the U.S. market in June 2017, when compared to the same month a year ago, as the graph below illustrates.

Sales were an estimated $6.5 billion, according to preliminary data...

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Industry Events

RJO members buy with “Mile High Style”

RJO members buy with “Mile High Style”

Another successful Buying Show for RJO means big benefits for members

(DENVER) - In early August, the Retail Jewelers Organization (RJO) brought together over 1,200 members and vendors for their semi-annual buying show. This year’s theme was Mile High ...

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On The Move

24 Karat Club SEUS inducts new members, awards scholarships at annual Banquet

24 Karat Club SEUS inducts new members, awards scholarships at annual Banquet

(ATLANTA) - The 24 Karat Club Southeastern United States, a prestigious organization of industry professionals representing leading members from the jewelry supplier sector, welcomed six new members and awarded eleven scholarships at their Forty-Third...

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What's New

Featured Articles

Retailers treat customers to impressive Rolex inventories, thanks to Zimbals’ website link

Retailers treat customers to impressive Rolex inventories, thanks to Zimbals’ website link

With the launch this month of Zimbals’ SwissWatchWholesale.com - the merging of SwissWatchPricing.com and SwissWatchServiceCenter.com - retail jewelers are finding it easier than ever to display hundreds of pre-owned Rolex watches on their websites.

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Latest News

IDEX Online reports jewelry sales strengthen in June

2 HOURS AGO
IDEX Online reports jewelry sales strengthen in June

(IDEX Online) – Sales of fine jewelry and fine watches rose by 5.8 percent in the U.S. market in June 2017, when compared to the same month a year ago, as the graph below illustrates.

Sales were an estimated $6.5 billion, according to preliminary data from the U.S. Commerce Department. The June sales...

Readmore

What can you realistically expect from your Going Out Of Business Sale?

2 HOURS AGO
What can you realistically expect from your Going Out Of Business Sale?

Of the many questions that come up when we initially meet with prospective clients, the one that we spend the most time - and analysis - answering is, “What can I expect from my sale?” After all, for many of our clients, the proceeds from their GOB represent the lion’s share of their retirement savi...

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RJO members buy with “Mile High Style”

2 HOURS AGO
RJO members buy with “Mile High Style”

Another successful Buying Show for RJO means big benefits for members

(DENVER) - In early August, the Retail Jewelers Organization (RJO) brought together over 1,200 members and vendors for their semi-annual buying show. This year’s theme was Mile High Style, and it was one to remember.

Readmore

Increased attendance and new elements spell success for the Fall 2017 Atlanta Jewelry Show

2 HOURS AGO
Increased attendance and new elements spell success for the Fall 2017 Atlanta Jewelry Show

(ATLANTA) - Attendees of the Fall 2017 Atlanta Jewelry Show enjoyed three days packed with new products, new inspirations and expert advice, and were introduced to new programs and services designed to keep attendees engaged and informed beyond the trade show experience.

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24 Karat Club SEUS inducts new members, awards scholarships at annual Banquet

2 HOURS AGO
24 Karat Club SEUS inducts new members, awards scholarships at annual Banquet

(ATLANTA) - The 24 Karat Club Southeastern United States, a prestigious organization of industry professionals representing leading members from the jewelry supplier sector, welcomed six new members and awarded eleven scholarships at their Forty-Third Annual Banquet held at the Atlanta Country Club o...

Readmore

John Ford continues award-winning streak with 2017 AGTA Spectrum Award

7 DAYS AGO
John Ford continues award-winning streak with 2017 AGTA Spectrum Award

(GALVESTON, Tex.) - John Ford triumphed again in two categories in the American Gem Trade Association’s 2017 Spectrum Awards. Ford won Platinum Honors in both the Evening Wear Division and the Business/Day Wear Division. The Spectrum Awards is said to be the Oscars of the jewelry industry - the most ...

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Ed Levin Jewelry introduces the new Twilight Collection

2 HOURS AGO
Ed Levin Jewelry introduces the new Twilight Collection

(CAMBRIDGE, N.Y.) - Ed Levin Jewelry’s new design collection, Twilight, explores the wonder of nightfall.

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Kindred Keepsake personalized jewelry with 3D engraving

2 HOURS AGO
Kindred Keepsake personalized jewelry with 3D engraving

Kindred Keepsake is excited to introduce 3D engraved images to their line of personalized jewelry. This comes after months of testing to create a perfect raised image that has a precise, eye-catching appearance. The most distinguished difference between these 3D engravings and standard image engravi...

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Furry friends on the job: Harley, of JR Brushert Jewelers

2 HOURS AGO
Furry friends on the job: Harley, of JR Brushert Jewelers

This is Harley, a 4 lb. yorkie who works with Deb Brushert at JR Brushert Jewelers in Wausau, Wisconsin. Harley is loved by customers, who often call to make sure he will be there on days they plan to come in to pick up repair work or such. Sometimes they even bring family/friends to meet him. He lo...

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Furry friends on the job: Kozzi of Norridge Jewelers

7 DAYS AGO
Furry friends on the job: Kozzi of Norridge Jewelers

Meet the hostess of Norridge Jewelers in Norridge, Illinois.  Kozzi has been greeting customers for seven years. She has made such an impression on her customers that they return bearing gifts - dog treats! She loves her job and puts a smile on the face of everyone she meets - whether in person or o...

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Ashi Diamonds introduces Ashi Essentials - a collection of best selling, high turn, basic styles

(NEW YORK) - Ashi Diamonds is delighted to present the new Ashi Essentials - a collection of beautiful, high-quality, aggressively priced, basic jewelry styles that can account for more than 50-60% of a retail store’s sales throughout the year. Along with the appropriate marketing and merchandising, these classic and timeless Ashi Essential styles will increase the independent jewelers’ inventory turns, sales and profits.

“The Ashi Essentials program represents an extension of our commitment to always provide our independent retail jewelry partners with the very best in product selection and marketing solutions,” says Rajeev Pandya, partner of Ashi Diamonds. “We’re dedicated to provide the latest trends and cutting edge styles in bridal and fashion, and now we have designed this innovative and complete turnkey program of the best selling and most popular classic jewelry styles to help independent retail jewelers to maximize their sales and profits all year around. Just like the little black dress and matching shoes are a must for her wardrobe - these Ashi Essentials are a must for a jewelry store.”

Ashi-DecemberStudies show that basic jewelry styles can turn from 3.5 times per year to as much as 4 times per year on some categories. This means that basic items can turn several times in the time it takes retail jewelers to sell the rest of their jewelry inventory. This represents a huge percentage of their sales and profits for the year. Inventory turn is the key to profitability!

“In these tough economic times, it is imperative for independent retail jewelers to take full advantage of every aspect of their inventory – particularly those basic, timeless, classic items that provide the most sales and inventory turns in their store,” says Sanjay Pandya, Partner of Ashi Diamonds. “All of our products in the Ashi Essentials collection, have fabulous track records and are proven top performers at both the regional and local levels – and their sell thru is nothing short of extraordinary! These items form the backbone of inventories carried by successful retailers.”

These proven best sellers include essential diamond jewelry styles for retail jewelry stores and the perfect complement for each customer’s personal jewelry collection. This includes the following classic and timeless styles:

  • Diamond stud earrings - in high end POS display trays
  • Diamond solitaire pendants
  • Diamond wedding & anniversary bands
  • Diamond curved bands - perfect fit for many engagement rings
  • Diamonds cross and heart pendants
  • Diamond solitaires
  • Diamond three stone - Past, Present & Future jewelry
  • Diamond hoop earrings

Ashi has carefully created this innovative program of beautiful, fashionable, high-quality and finely crafted items at extremely competitive prices to help their retail partners to maximize sales and profits during the holiday season and beyond.

Ashi Essentials is backed up by an extensive Merchandising & Marketing program that can be customized to suit individual store needs. This includes:

  • Complimentary integrated, high quality, hand crafted, POS display trays.
  • Online trackable Swiss Gem Lab Certificate with every Ashi Essential style.
  • InStock program with 24-hour delivery of all Ashi Essential basic styles.
  • Special initial order terms with extended dating.
  • TV ads, radio spots, newspaper & magazine ads, digital images & DVD loops.
  • POS pop kits, countertop cards, duratrans and posters.
  • Complimentary I Do Collection bridal website and digital E-catalogs.
  • Convenient fax and online re-order forms.
  • Ashi’s guaranteed value proposition of quality, consistency, on-time delivery and service.

Every Ashi Essential Collection comes with its own complimentary POS display tray - hand crafted with customizable individual pads in a rich fabric with a pearl luminescent finish that will fit into any showcase and store décor. Whether the jewelry retailers are searching for a comprehensive basics presentation or just looking to fill in some particular bread-and-butter styles at specific price points, Ashi Essentials is the answer to all their basics merchandising needs.

Every style from Ashi Essentials collection comes with a Gem Lab Certificate from Swiss Gemological Laboratory (SGL), an exclusive provider of jewelry certificates for all of Ashi’s Jewelry. An independent certificate from SGL gives customers the confidence they need for retailers to close the sale. It also provides them with independent proof of their jewelry’s value for insurance purposes. SGL’s innovative online certificate tracking software and integrated e-mail system allows customers to track, view, print and e-mail their certificate, style picture and details along with store info to their family and friends via www.SwissGemLab.com. This same technology is now being extensively used as a marketing tool by Ashi’s retail partners across the country to successfully convert their prospective customers into buyers.

“At Ashi, we understand the jewelry market and how tough retail sales can be. With many consumers cutting down on expensive fashion jewelry and other luxury purchases, it’s important to offer them affordable, basic items that have a proven track record and that are classic, timeless styles with versatility for everyone and for everyday wear. Ashi Essentials is the collection, which has been specifically designed to help our retail partners to successfully bring in sales all year round,” says Rajeev Pandya.

For more information on the Ashi Essentials Program, please call their New York office at 800-622-ASHI or your regional Ashi sales representative.


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