02132016Sat
Last updateTue, 09 Feb 2016 8pm
Darling Imports helps you keep up with the trends

Darling Imports helps you keep up with the trends

Every year consumers concern themselves with fashi...

South Carolina jeweler re-opens after second theft

South Carolina jeweler re-opens after second theft

“But those who suffer he delivers in their sufferi...

Jewelers for Children announces 2016 Rings of Strength Tour

Jewelers for Children announces 2016 Rings of Strength Tour

Bike, run or walk to help children in need

Jewelers...

The Story Behind the Stone: Diamond & gemstones cut to push light performances

The Story Behind the Stone: Diamond & gemstones cut to push light performances

Transparent gemstones and diamonds are magnets of ...

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10 Diamond Encrusted Items

10 Diamond Encrusted Items

Here are 10 items that probably don’t need diamonds. Also included: diamond-like encrusted objects, because they too can be shiny and cost an absurd amount of money, apparently.

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Industry Events

Midwest Jewelers Conference & Show - A new show with a history

Midwest Jewelers Conference & Show - A new show with a history

 

The 2016 Midwest Jewelers Conference & Show (MJC) is the “new” Jewelers Educational Conference, a regional jewelry conference and show that has been held biannually in suburban Kansas City, Missouri for 16 years. The name change, along with a mo...

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On The Move

Texas Institute of Jewelry Technology awards outstanding students

Texas Institute of Jewelry Technology awards outstanding students

An awards ceremony was held for students attending the Texas Institute of Jewelry Technology (TIJT) at Paris Junior College at the end of the fall semester.

Winners of a student design contest were: Jonathan Martin in CAD/CAM, Tony Henderson in Wax Ca...

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What's New

ASHI Diamonds launches Bridal 2016 marketing program

ASHI Diamonds launches Bridal 2016 marketing program

(NEW YORK) - ASHI Diamonds is excited to unveil its New 2016 Bridal Book - “The Perfect ONE for Her.” Every bride experiences the trials and tribulations of finding the perfect bridal ring. In showcasing proven evergreen designs as well as the latest ...

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Featured Articles

Esperanza Diamond Tour starts in Arkansas

Esperanza Diamond Tour starts in Arkansas

Hailed as most valuable diamond ever found in U.S.

There are events that happen with such incredible timing and good fortune it almost seems like divine intervention is at work. Such is the case with the 8.52-carat Esperanza Diamond rough. From its se...

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Latest News

10 Diamond Encrusted Items

3 DAYS AGO
10 Diamond Encrusted Items

Here are 10 items that probably don’t need diamonds. Also included: diamond-like encrusted objects, because they too can be shiny and cost an absurd amount of money, apparently.

Readmore

Teenager gets to keep $20,000 gold bar found in German lake

3 DAYS AGO
Teenager gets to keep $20,000 gold bar found in German lake

Gold prices up 5% since start of year

Swimming in an Alpine lake on a warm August day has many allures, but for a German teenager it fortuitously became the best investment decision in her young life.

The teenage girl from Germany, who remains anonymous, last summer found a gold bar at the bottom of t...

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Jewelers for Children announces 2016 Rings of Strength Tour

13 DAYS AGO
Jewelers for Children announces 2016 Rings of Strength Tour

Bike, run or walk to help children in need

Jewelers for Children (JFC) will hold the fourth installment of the very popular Rings of Strength on Thursday, June 2 in Las Vegas. Start time will be at 5:30 a.m. outside the tour bus entrance at the Mandalay Bay Resort Casino. Participants will be able to...

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Midwest Jewelers Conference & Show - A new show with a history

13 DAYS AGO
Midwest Jewelers Conference & Show - A new show with a history

 

The 2016 Midwest Jewelers Conference & Show (MJC) is the “new” Jewelers Educational Conference, a regional jewelry conference and show that has been held biannually in suburban Kansas City, Missouri for 16 years. The name change, along with a move to Kansas City’s downtown Power & Light Ent...

Readmore

Texas Institute of Jewelry Technology awards outstanding students

12 DAYS AGO
Texas Institute of Jewelry Technology awards outstanding students

An awards ceremony was held for students attending the Texas Institute of Jewelry Technology (TIJT) at Paris Junior College at the end of the fall semester.

Winners of a student design contest were: Jonathan Martin in CAD/CAM, Tony Henderson in Wax Carving and Andrew Ferguson in Fabrication and Desig...

Readmore

Industry veteran Michael Haider joins Taché USA as VP of Sales

17 DAYS AGO
Industry veteran Michael Haider joins Taché USA as VP of Sales

(NEW YORK) – Taché USA, a leading manufacturer of fine diamond jewelry, from bridal to fashion, is pleased to announce that industry veteran Michael Haider has joined the company as Vice President of Sales.

Michael will have the responsibility of working with existing customers as well as developing n...

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ASHI Diamonds launches Bridal 2016 marketing program

3 DAYS AGO
ASHI Diamonds launches Bridal 2016 marketing program

(NEW YORK) - ASHI Diamonds is excited to unveil its New 2016 Bridal Book - “The Perfect ONE for Her.” Every bride experiences the trials and tribulations of finding the perfect bridal ring. In showcasing proven evergreen designs as well as the latest trends to hit the bridal market, ASHI’s Bridal lin...

Readmore

Jewelry Website Designers rolls out exciting new website

12 DAYS AGO
Jewelry Website Designers rolls out exciting new website

Jewelry Website Designers (JWD), a leading designer of websites for the jewelry industry, has announced the launch of a completely new website ( www.jewelrywebsitedesigners.com ) for 2016 that includes more intuitive navigation, and a line up of valuable add-on services enabling independent jewelers t...

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Ashi Diamonds introduces Ashi Essentials - a collection of best selling, high turn, basic styles

(NEW YORK) - Ashi Diamonds is delighted to present the new Ashi Essentials - a collection of beautiful, high-quality, aggressively priced, basic jewelry styles that can account for more than 50-60% of a retail store’s sales throughout the year. Along with the appropriate marketing and merchandising, these classic and timeless Ashi Essential styles will increase the independent jewelers’ inventory turns, sales and profits.

“The Ashi Essentials program represents an extension of our commitment to always provide our independent retail jewelry partners with the very best in product selection and marketing solutions,” says Rajeev Pandya, partner of Ashi Diamonds. “We’re dedicated to provide the latest trends and cutting edge styles in bridal and fashion, and now we have designed this innovative and complete turnkey program of the best selling and most popular classic jewelry styles to help independent retail jewelers to maximize their sales and profits all year around. Just like the little black dress and matching shoes are a must for her wardrobe - these Ashi Essentials are a must for a jewelry store.”

Ashi-DecemberStudies show that basic jewelry styles can turn from 3.5 times per year to as much as 4 times per year on some categories. This means that basic items can turn several times in the time it takes retail jewelers to sell the rest of their jewelry inventory. This represents a huge percentage of their sales and profits for the year. Inventory turn is the key to profitability!

“In these tough economic times, it is imperative for independent retail jewelers to take full advantage of every aspect of their inventory – particularly those basic, timeless, classic items that provide the most sales and inventory turns in their store,” says Sanjay Pandya, Partner of Ashi Diamonds. “All of our products in the Ashi Essentials collection, have fabulous track records and are proven top performers at both the regional and local levels – and their sell thru is nothing short of extraordinary! These items form the backbone of inventories carried by successful retailers.”

These proven best sellers include essential diamond jewelry styles for retail jewelry stores and the perfect complement for each customer’s personal jewelry collection. This includes the following classic and timeless styles:

  • Diamond stud earrings - in high end POS display trays
  • Diamond solitaire pendants
  • Diamond wedding & anniversary bands
  • Diamond curved bands - perfect fit for many engagement rings
  • Diamonds cross and heart pendants
  • Diamond solitaires
  • Diamond three stone - Past, Present & Future jewelry
  • Diamond hoop earrings

Ashi has carefully created this innovative program of beautiful, fashionable, high-quality and finely crafted items at extremely competitive prices to help their retail partners to maximize sales and profits during the holiday season and beyond.

Ashi Essentials is backed up by an extensive Merchandising & Marketing program that can be customized to suit individual store needs. This includes:

  • Complimentary integrated, high quality, hand crafted, POS display trays.
  • Online trackable Swiss Gem Lab Certificate with every Ashi Essential style.
  • InStock program with 24-hour delivery of all Ashi Essential basic styles.
  • Special initial order terms with extended dating.
  • TV ads, radio spots, newspaper & magazine ads, digital images & DVD loops.
  • POS pop kits, countertop cards, duratrans and posters.
  • Complimentary I Do Collection bridal website and digital E-catalogs.
  • Convenient fax and online re-order forms.
  • Ashi’s guaranteed value proposition of quality, consistency, on-time delivery and service.

Every Ashi Essential Collection comes with its own complimentary POS display tray - hand crafted with customizable individual pads in a rich fabric with a pearl luminescent finish that will fit into any showcase and store décor. Whether the jewelry retailers are searching for a comprehensive basics presentation or just looking to fill in some particular bread-and-butter styles at specific price points, Ashi Essentials is the answer to all their basics merchandising needs.

Every style from Ashi Essentials collection comes with a Gem Lab Certificate from Swiss Gemological Laboratory (SGL), an exclusive provider of jewelry certificates for all of Ashi’s Jewelry. An independent certificate from SGL gives customers the confidence they need for retailers to close the sale. It also provides them with independent proof of their jewelry’s value for insurance purposes. SGL’s innovative online certificate tracking software and integrated e-mail system allows customers to track, view, print and e-mail their certificate, style picture and details along with store info to their family and friends via www.SwissGemLab.com. This same technology is now being extensively used as a marketing tool by Ashi’s retail partners across the country to successfully convert their prospective customers into buyers.

“At Ashi, we understand the jewelry market and how tough retail sales can be. With many consumers cutting down on expensive fashion jewelry and other luxury purchases, it’s important to offer them affordable, basic items that have a proven track record and that are classic, timeless styles with versatility for everyone and for everyday wear. Ashi Essentials is the collection, which has been specifically designed to help our retail partners to successfully bring in sales all year round,” says Rajeev Pandya.

For more information on the Ashi Essentials Program, please call their New York office at 800-622-ASHI or your regional Ashi sales representative.


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