07242016Sun
Last updateWed, 20 Jul 2016 10pm
ASHI launches Fine Jewelry catalog

ASHI launches Fine Jewelry catalog

ASHI is pleased to announce the release of its new...

Retailer Roundtable:  At mid-year, how has 2016 been so far and what’s ahead?

Retailer Roundtable: At mid-year, how has 2016 been so far and what’s ahead?

At mid-year, how has 2016 been so far and what’s a...

Evans Jewelers creates a local “Destination” hot spot

Evans Jewelers creates a local “Destination” hot spot

“I cannot say enough wonderful things about Evans ...

Ron Rosen Jewelry’s Love Life collection: Unlike any you’ve seen

Ron Rosen Jewelry’s Love Life collection: Unlike any you’ve seen

‘Luxuriously affordable’ line draws rave reviews a...

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Startup wants to replace the silicon in your smartphone with diamonds

Startup wants to replace the silicon in your smartphone with diamonds

Chances are you’ve never heard of Akhan Semiconductor, but the company is well on its way to producing the hardware at the heart of your next smartphone, smartwatch, laptop, or virtual reality headset. The new components won’t only last longer and perf...

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Industry Events

Industry notables join panel at GIA’s New York Jewelry Career Fair

Industry notables join panel at GIA’s New York Jewelry Career Fair

Gem and jewelry’s largest recruiting event will take place July 25 at the Javits Center

(NEW YORK) - Prominent personalities from the gem and jewelry industry will join GIA at the Jacob Javits Center in New York for the Institute’s annual Jewelry Care...

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On The Move

Eaton Hudson launches new Jewelry Advisory Division

Eaton Hudson launches new Jewelry Advisory Division

Led by former Silverman Consultants’ team and focused on exit strategies and asset disposition

(ALPHARETTA, Ga. & TORONTO) - Eaton Hudson has announced the formation of a new division, Eaton Hudson Jewelry Advisors. Based in Charleston, SC, the div...

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What's New

P.Bo interchangeable Enchantables collection now available in silver

P.Bo interchangeable Enchantables collection now available in silver

Retailer demand spurs creation of lower price points

Exquisite, uncompromisingly crafted jewelry by P.Bo (Per Borup Design, Denmark), is now accessible for a wider audience than ever before, giving new meaning to the affordable luxury concept.

Readmore

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Featured Articles

Not all was lost in the fire

Not all was lost in the fire

Namano salvages jewelry (and memories) scorched in house fire

There are over three hundred house fires each month in the state of Georgia alone. That’s a pretty mind-boggling number; multiply it nationally and the results are staggering: thousands and...

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Latest News

Startup wants to replace the silicon in your smartphone with diamonds

3 DAYS AGO
Startup wants to replace the silicon in your smartphone with diamonds

Chances are you’ve never heard of Akhan Semiconductor, but the company is well on its way to producing the hardware at the heart of your next smartphone, smartwatch, laptop, or virtual reality headset. The new components won’t only last longer and perform better than today’s tech, but their environmen...

Readmore

Q&A with Atlanta Jewelry Show Executive Director

3 DAYS AGO
Q&A with Atlanta Jewelry Show Executive Director

Carol Young, executive director of the Atlanta Jewelry Show, takes a few minutes to let us know what we have to look forward to at the upcoming show, August 6-8. Register online at www.atlantajewelryshow.com .

SJN: If it’s August, it’s the Atlanta Jewelry Show!

CY: Yes, it is, and we are so excited about ...

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Industry notables join panel at GIA’s New York Jewelry Career Fair

16 DAYS AGO
Industry notables join panel at GIA’s New York Jewelry Career Fair

Gem and jewelry’s largest recruiting event will take place July 25 at the Javits Center

(NEW YORK) - Prominent personalities from the gem and jewelry industry will join GIA at the Jacob Javits Center in New York for the Institute’s annual Jewelry Career Fair on July 25. The not-to-miss opening panel ...

Readmore

4th annual Rings of Strength Tour: Walking, running, biking and yoga to support Jewelers for Children

22 DAYS AGO
4th annual Rings of Strength Tour: Walking, running, biking and yoga to support Jewelers for Children

(NEW YORK) - Jewelers for Children held the 4th annual Rings of Strength Tour on Thursday, June 2, at Mandalay Bay Resort and Casino in Las Vegas. More than 160 participants assembled at 5:30 a.m. to either walk or run 5K, or bike one of two courses, a leisurely 15K route or a challenging 50K route. ...

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Eaton Hudson launches new Jewelry Advisory Division

3 DAYS AGO
Eaton Hudson launches new Jewelry Advisory Division

Led by former Silverman Consultants’ team and focused on exit strategies and asset disposition

(ALPHARETTA, Ga. & TORONTO) - Eaton Hudson has announced the formation of a new division, Eaton Hudson Jewelry Advisors. Based in Charleston, SC, the division, led by the former Silverman Consultants tea...

Readmore

Jewelers of America announces 2017 GEM Award for Lifetime Achievement winner

10 DAYS AGO
Jewelers of America announces 2017 GEM Award for Lifetime Achievement winner

Jim Rosenheim of Tiny Jewel Box to Receive the prestigious award

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, and the GEM Awards Committee has announced that Jim Rosenheim, Chairman of Tiny Jewel Box in Washington D.C., will...

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P.Bo interchangeable Enchantables collection now available in silver

3 DAYS AGO
P.Bo interchangeable Enchantables collection now available in silver

Retailer demand spurs creation of lower price points

Exquisite, uncompromisingly crafted jewelry by P.Bo (Per Borup Design, Denmark), is now accessible for a wider audience than ever before, giving new meaning to the affordable luxury concept.

Readmore

ASHI introduces 2016 Holiday Marketing Program

3 DAYS AGO
ASHI introduces 2016 Holiday Marketing Program

ASHI, a premier diamond jewelry manufacturer servicing over 1,000 of the top independent retail jewelers across the USA, has launched its new and exciting 2016 Holiday Marketing Program. Experience “Love this Holiday Season” with ASHI’s beautiful Bridal Collection and the hottest trends in fashion j...

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Ashi Diamonds introduces Ashi Essentials - a collection of best selling, high turn, basic styles

(NEW YORK) - Ashi Diamonds is delighted to present the new Ashi Essentials - a collection of beautiful, high-quality, aggressively priced, basic jewelry styles that can account for more than 50-60% of a retail store’s sales throughout the year. Along with the appropriate marketing and merchandising, these classic and timeless Ashi Essential styles will increase the independent jewelers’ inventory turns, sales and profits.

“The Ashi Essentials program represents an extension of our commitment to always provide our independent retail jewelry partners with the very best in product selection and marketing solutions,” says Rajeev Pandya, partner of Ashi Diamonds. “We’re dedicated to provide the latest trends and cutting edge styles in bridal and fashion, and now we have designed this innovative and complete turnkey program of the best selling and most popular classic jewelry styles to help independent retail jewelers to maximize their sales and profits all year around. Just like the little black dress and matching shoes are a must for her wardrobe - these Ashi Essentials are a must for a jewelry store.”

Ashi-DecemberStudies show that basic jewelry styles can turn from 3.5 times per year to as much as 4 times per year on some categories. This means that basic items can turn several times in the time it takes retail jewelers to sell the rest of their jewelry inventory. This represents a huge percentage of their sales and profits for the year. Inventory turn is the key to profitability!

“In these tough economic times, it is imperative for independent retail jewelers to take full advantage of every aspect of their inventory – particularly those basic, timeless, classic items that provide the most sales and inventory turns in their store,” says Sanjay Pandya, Partner of Ashi Diamonds. “All of our products in the Ashi Essentials collection, have fabulous track records and are proven top performers at both the regional and local levels – and their sell thru is nothing short of extraordinary! These items form the backbone of inventories carried by successful retailers.”

These proven best sellers include essential diamond jewelry styles for retail jewelry stores and the perfect complement for each customer’s personal jewelry collection. This includes the following classic and timeless styles:

  • Diamond stud earrings - in high end POS display trays
  • Diamond solitaire pendants
  • Diamond wedding & anniversary bands
  • Diamond curved bands - perfect fit for many engagement rings
  • Diamonds cross and heart pendants
  • Diamond solitaires
  • Diamond three stone - Past, Present & Future jewelry
  • Diamond hoop earrings

Ashi has carefully created this innovative program of beautiful, fashionable, high-quality and finely crafted items at extremely competitive prices to help their retail partners to maximize sales and profits during the holiday season and beyond.

Ashi Essentials is backed up by an extensive Merchandising & Marketing program that can be customized to suit individual store needs. This includes:

  • Complimentary integrated, high quality, hand crafted, POS display trays.
  • Online trackable Swiss Gem Lab Certificate with every Ashi Essential style.
  • InStock program with 24-hour delivery of all Ashi Essential basic styles.
  • Special initial order terms with extended dating.
  • TV ads, radio spots, newspaper & magazine ads, digital images & DVD loops.
  • POS pop kits, countertop cards, duratrans and posters.
  • Complimentary I Do Collection bridal website and digital E-catalogs.
  • Convenient fax and online re-order forms.
  • Ashi’s guaranteed value proposition of quality, consistency, on-time delivery and service.

Every Ashi Essential Collection comes with its own complimentary POS display tray - hand crafted with customizable individual pads in a rich fabric with a pearl luminescent finish that will fit into any showcase and store décor. Whether the jewelry retailers are searching for a comprehensive basics presentation or just looking to fill in some particular bread-and-butter styles at specific price points, Ashi Essentials is the answer to all their basics merchandising needs.

Every style from Ashi Essentials collection comes with a Gem Lab Certificate from Swiss Gemological Laboratory (SGL), an exclusive provider of jewelry certificates for all of Ashi’s Jewelry. An independent certificate from SGL gives customers the confidence they need for retailers to close the sale. It also provides them with independent proof of their jewelry’s value for insurance purposes. SGL’s innovative online certificate tracking software and integrated e-mail system allows customers to track, view, print and e-mail their certificate, style picture and details along with store info to their family and friends via www.SwissGemLab.com. This same technology is now being extensively used as a marketing tool by Ashi’s retail partners across the country to successfully convert their prospective customers into buyers.

“At Ashi, we understand the jewelry market and how tough retail sales can be. With many consumers cutting down on expensive fashion jewelry and other luxury purchases, it’s important to offer them affordable, basic items that have a proven track record and that are classic, timeless styles with versatility for everyone and for everyday wear. Ashi Essentials is the collection, which has been specifically designed to help our retail partners to successfully bring in sales all year round,” says Rajeev Pandya.

For more information on the Ashi Essentials Program, please call their New York office at 800-622-ASHI or your regional Ashi sales representative.


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