11222017Wed
Last updateWed, 15 Nov 2017 6am
GA jeweler makes ‘Black Panther’ ring for Marvel movies

GA jeweler makes ‘Black Panther’ ring for Marvel movies

Hans and Lynn Allwicher, co-owners of Jewelry Expr...

“That guy who baby sits jewelry stores”

“That guy who baby sits jewelry stores”

Longtime jeweler fires up retired ambulance to off...

Reason to Hope: Jewelry industry steps up to help natural disaster victims

Reason to Hope: Jewelry industry steps up to help natural disaster victims

It’s so easy to get sucked into choosing a side. T...

Other News

JLL predicts up to 6 percent growth in holiday season spending

JLL predicts up to 6 percent growth in holiday season spending

Survey reveals GenX to outspend Boomers this holiday season

(CHICAGO) - Now that the last trace of Halloween candy is gone, Americans plan to get started on holiday shopping. Nearly 30 percent of shoppers will start shopping prior to Thanksgiving, whil...

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Industry Events

Gem and jewelry leaders gather for GIA’s Global Leadership Program at Harvard Business School

(CARLSBAD, Calif.) - Executives from across the global gem and jewelry industry recently convened in Cambridge, Mass., for the fourth annual GIA Global Leadership Program offered by the Harvard Business School (HBS). The 50 industry leaders - all CEOs...

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On The Move

Women’s Jewelry Association launches Advocacy Task Force

Women’s Jewelry Association launches Advocacy Task Force

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) on November 2 launched its first ever “advocacy task force” to explore and ultimately create actionable tools, training, education, workplace coaching, and mentorship that can be utilized by...

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What's New

Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

Colorful, hand blown glass pendants sparkle with .25 points of diamonds inside a striking tear drop shape

Fresh off the success of his solar-eclipse commemorative “Corona” pendant, Clarksville, Tennessee-based Elliott Herzlich has added another extrao...

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Featured Articles

Overnight explains how to say, “Yes!” to every sale

Overnight explains how to say, “Yes!” to every sale

Releases 2 new catalogs  

Being a jewelry retailer has never been more challenging. New economic realities, new competitors, and new pressure on margins have completely changed your business. That’s why Overnight has completely transformed its business...

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Latest News

JLL predicts up to 6 percent growth in holiday season spending

6 DAYS AGO
JLL predicts up to 6 percent growth in holiday season spending

Survey reveals GenX to outspend Boomers this holiday season

(CHICAGO) - Now that the last trace of Halloween candy is gone, Americans plan to get started on holiday shopping. Nearly 30 percent of shoppers will start shopping prior to Thanksgiving, while just over 30 percent of shoppers will start stoc...

Readmore

NY Post reports new “Bling Ring” targeting celebrities

6 DAYS AGO
NY Post reports new “Bling Ring” targeting celebrities

It started in January, when burglars boosted hundreds of thousands of dollars’ worth of jewelry and cash from “Dog Whisperer” Cesar Millan. Then, retired Laker and former Knicks coach Derek Fisher’s Tarzana, Calif., home was hit, with thieves taking $300,000 in jewelry, including five NBA Championsh...

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Gem and jewelry leaders gather for GIA’s Global Leadership Program at Harvard Business School

19 DAYS AGO

(CARLSBAD, Calif.) - Executives from across the global gem and jewelry industry recently convened in Cambridge, Mass., for the fourth annual GIA Global Leadership Program offered by the Harvard Business School (HBS). The 50 industry leaders - all CEOs or senior executives - examined the theme “Transf...

Readmore

Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

1 MONTHS AGO
Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

Conference to be held November 10 & 11, 2017 at CUNY Graduate Center, New York City

Initiatives in Art & Culture (IAC), an organization committed to educating diverse audiences in the fine, decorative, and visual arts, has announced their 19th Annual Fashion + Design Conference will be held N...

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Women’s Jewelry Association launches Advocacy Task Force

13 DAYS AGO
Women’s Jewelry Association launches Advocacy Task Force

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) on November 2 launched its first ever “advocacy task force” to explore and ultimately create actionable tools, training, education, workplace coaching, and mentorship that can be utilized by WJA members to advance women’s roles in the jewel...

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Dona Dirlam retires as Director of the Richard T. Liddicoat Gemological Library and Information Center

19 DAYS AGO
Dona Dirlam retires as Director of the Richard T. Liddicoat Gemological Library and Information Center

Robert Weldon named library director

(CARLSBAD, Calif.) - Dona Dirlam, director of GIA’s library and information center, has retired after 38 years of service to GIA’s (Gemological Institute of America) mission of ensuring the public trust in gems and jewelry. She was largely responsible for establish...

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Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

6 DAYS AGO
Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

Colorful, hand blown glass pendants sparkle with .25 points of diamonds inside a striking tear drop shape

Fresh off the success of his solar-eclipse commemorative “Corona” pendant, Clarksville, Tennessee-based Elliott Herzlich has added another extraordinary piece to his “Elliott’s Exclusive” collect...

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UPS Capital’s Parcel Pro launches jewelers block coverage

6 DAYS AGO
UPS Capital’s Parcel Pro launches jewelers block coverage

(ATLANTA) - Parcel Pro, a UPS Capital Company, announced the launch of jewelers block coverage on November 7, a special insurance program to help protect the property of jewelers against the most common types of losses. The comprehensive and customizable insurance policy provides coverage for the jew...

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Furry friends on the job: Charley - Jewelers unBLOCKed™

6 DAYS AGO
Furry friends on the job: Charley - Jewelers unBLOCKed™

Meet Charley. She is a 3 year old, English Crème Golden Retriever and loves to visit Jewelers unBLOCKed™ HQ in New Jersey. Charley normally works in the California office but visited this summer to meet the East Coast team. She is a certified service dog, a rescue herself and loves anything sparkly ...

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Furry friends on the job: Daisy and Trigger

13 DAYS AGO
Furry friends on the job: Daisy and Trigger

Say hello to Daisy (front) and Trigger.  The precious pair of Shelties go to work most every day with their human DeAnne Green at Main Street Jewelers in Plattsmouth, Nebraska.  Daisy and Trigger excel at their job as official greeters. Not a customer walks in without these two saying hello and many...

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The Marketing Minute: Trend Spotting

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

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Buddy’s Big Give

You may not know Buddy or his jewelry stores in North Carolina but one thing's for sure, you can't miss his car. With big diamond magnets strewn all over it, along with the logo for his most recent promotion, no one can miss Buddy's car - and that's exactly the point.

Owner of Buddy's Jewelry (Mount Olive, Dunn & Goldsboro, NC), Thomas Turner was looking for ways to give back to a community that has supported him for more than sixty years. When he heard other jewelers using raffles to raise money for charity he got to thinking, ‘maybe we can do something like that. How about we give away a car?' And just like that Buddy's Big Give was born.

Buddys
The Volkswagen EOS convertible North Carolina based Buddy's Jewelry is raffling off in
their Buddy's Big Give promotion. All the proceeds collected will be donated to local schools and charities.

When Mr. Tommy, as he is affectionately known, gathered his employees to tell them his latest philanthropic idea, no one expected him to say he wanted to give away a car, but that's exactly what they heard.

Buddy's Jewelry has been a mainstay in Mt. Olive for the past 45 years. Thomas Turner proposed the idea of raffling off a car with the proceeds donated to local schools and charities. Immediately everyone started pitching in ideas, naming people to help get the contest up and running, as well as deciding the specifics of the program.

With his staff on board they started polling their clients asking what make and model would be most appealing. In the meantime Thomas Turner called a family friend who also ran the local car dealership and told him about their idea. Within a few weeks Thomas Turner purchased a Volkswagen EOS convertible and, three months after Mr. Tommy pitched the idea to his staff, Buddy's Big Give began.

"Everyone started getting really excited," recalls Kristen Moody, sales associate at the store. "We agreed to have the car decaled with the name of the contest and big images of diamonds covering the body of the car so that as we drove it between stores people would notice the contest."

Buddy's Big Give was designed to generate money for the sole purpose of giving that money away. Mr. Tommy wanted to sell $5 raffle tickets and let the buyer designate to which school or charity they wanted the money to go. The staff made it very clear that the car would have a few miles on it. Mr. Tommy allows the staff to drive it between all three locations to advertise the program.

The first raffle ticket for the car was sold August 2008 and the contest is still going on. Each month Buddy's staff sells hundreds of tickets and then, at the end of that month, draws one name from that month's sales. The monthly winners receive a $500 shopping spree in Buddy's and their names are put in the drawing for the car which is slated for November 2009.

"We've been intentional about making our customers wait a year on the drawing," states Kristen. "We really wanted to give everyone time to hear about the contest and see the car. We also wanted to raise a lot of money for the schools. We didn't want to start the contest and a few weeks later end it."

It seems that patience has paid off. Buddy's has seen a marked increase in ticket sales and store traffic. They've also seen an increase in new prospective customers come through the doors just to buy a raffle ticket.
"We've really created a buzz in the community and in the store about this car. People are dying to know who is going to win it and we've maximized the amount of money we've raised for charity."

With the final drawing less than a month away, the local ‘buzz' continues to grow. The staff is busy preparing the dinner reception at which the winner will be announced. And, the money keeps coming in. In total, Buddy's Big Give Away has generated thousands of dollars from hundreds of tickets sold. And all of the proceeds go directly to the purchaser's charity of choice.

"We're proud that we've been able to raise this much money for our local schools and charities," exclaims Kristen. "We really want to help the community that has been so good to us for so many years. We are all in this together and this is our way of saying thank you."

The Mt. Olive community has supported Buddy's since it opened in 1945. Buddy Turner found a love for watch making while recovering from tuberculosis as a young man. The medical centers would teach watch making to the infirm while they were bedridden and Buddy took a great interest in it. As soon as he was healthy again he found a storefront in the heart of downtown Mt. Olive, NC and opened the doors to Buddy's Jewelry.

Today, Buddy's son Thomas Turner is at the helm of the company and has been since the late seventies. He joined his father after obtaining his engineering degree and working several years for a chemical company. Thomas watched the Mt. Olive community, as well as Dunn and Goldsboro, embrace his family's store generation after generation, and he strives to find ways to give back to them with charitable giving like this program.

His children are now a part of the company, and they also recognize how the people of these small towns have supported their family's business. Scott Mohiser, stepson to Thomas, heads up Goldsboro while daughter Brandi Worth manages the Mt. Olive store.

When the winning ticket is drawn this month there will be one lucky person taking home a Volkswagen Eos. But the real winners are the children who are already benefiting from the extra funds donated to their schools. Buddy's Big Give makes everyone a winner!

Be sure to follow up with Thomas Turner and everyone at Buddy's to see just how this contest ends. You can call them at 910-892-1827.


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