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Last updateFri, 22 Sep 2017 12pm
Remembering Janel Russell, creator of Mother and Child Jewelry

Remembering Janel Russell, creator of Mother and Child Jewelry

Motherhood defined much of Janel Russell’s life, b...

Sandy Jones jewelry career comes full circle

Sandy Jones jewelry career comes full circle

They say never burn a bridge you may need to cross...

Other News

Forbes reports trillions of dollars of gold contained in earth’s oceans

Forbes reports trillions of dollars of gold contained in earth’s oceans

Good luck getting it

In search of gold? Looking for the next gold rush? The oceans are a good place to look, however, it's not as easy as panning for gold.

Ocean waters around the world contain about 20 million tons of gold in them. When I say "in" tha...

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Industry Events

JIS RELOCATES 2017 OCTOBER SHOW TO FT. LAUDERDALE

JIS RELOCATES 2017 OCTOBER SHOW TO FT. LAUDERDALE

ANNOUNCE S $250,000 INVESTMENT TOWARDS CUSTOMER SUCCESS

Norwalk, CT (September 22, 2017) – Set to open in just over two weeks the JIS October 2017 Show will relocate to Ft. Lauderdale after receiving news from the Miami Beach Convention Center that it w...

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On The Move

Tom Cook Jeweler celebrates 125-year milestone

Tom Cook Jeweler celebrates 125-year milestone

Florida retailer announces 125 Days of Celebration

(DAYTONA BEACH, Fla.) – There are not many businesses in Daytona Beach, FL over 100 years old, let alone 125, but that’s what Tom Cook Jeweler is celebrating this year. The jewelry retailer has announc...

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What's New

ASHI introduces responsive version of I DO Collection micro-website

ASHI introduces responsive version of I DO Collection micro-website

Free micro-website designed to help you maximize bridal sales

(NEW YORK) - ASHI is delighted to announce the latest release of the responsive version of the I DO Collection Bridal Store micro-website. If you have an existing I DO Collection micro-websi...

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Featured Articles

Masters of Marketing - A century of sparkling insight - Part 3

Masters of Marketing - A century of sparkling insight - Part 3

Part III - Richter & Phillips, Cincinnati, OH

As W.C. Fields once famously said, “It ain’t what they call you, it’s what you answer to.”

Since its settlement in 1788, the city of Cincinnati has been called many things; “Queen City of the West,” the...

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Latest News

Forbes reports trillions of dollars of gold contained in earth’s oceans

4 DAYS AGO
Forbes reports trillions of dollars of gold contained in earth’s oceans

Good luck getting it

In search of gold? Looking for the next gold rush? The oceans are a good place to look, however, it's not as easy as panning for gold.

Ocean waters around the world contain about 20 million tons of gold in them. When I say "in" that is meant literally, there is gold in ocean water...

Readmore

Jewelers for Children announces 2017 Hope for the Holidays Program

4 DAYS AGO
Jewelers for Children announces 2017 Hope for the Holidays Program

Hallmark produces cards designed by Make-A-Wish® children  

Jewelers for Children (JFC), the industry’s charity, has unveiled their 2017 Hope for the Holidays program. The program includes holiday greeting cards produced by Hallmark from the designs of children representing Make-A-Wish® America. The p...

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JIS RELOCATES 2017 OCTOBER SHOW TO FT. LAUDERDALE

2 DAYS AGO
JIS RELOCATES 2017 OCTOBER SHOW TO FT. LAUDERDALE

ANNOUNCE S $250,000 INVESTMENT TOWARDS CUSTOMER SUCCESS

Norwalk, CT (September 22, 2017) – Set to open in just over two weeks the JIS October 2017 Show will relocate to Ft. Lauderdale after receiving news from the Miami Beach Convention Center that it would be unavailable to host the event due to statu...

Readmore

WJA Jewelry Night Out 2017 to host events in 25 cities on Sept. 14

19 DAYS AGO
WJA Jewelry Night Out 2017 to host events in 25 cities on Sept. 14

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) will host its fifth annual WJA Jewelry Night Out on Thursday, Sept. 14, 2017. The festivities will kick off in the early evening in 25 cities throughout the United States: Atlanta, GA; Austin, TX; Birmingham, AL; Boston, MA; Chicago, IL; Da...

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Tom Cook Jeweler celebrates 125-year milestone

4 DAYS AGO
Tom Cook Jeweler celebrates 125-year milestone

Florida retailer announces 125 Days of Celebration

(DAYTONA BEACH, Fla.) – There are not many businesses in Daytona Beach, FL over 100 years old, let alone 125, but that’s what Tom Cook Jeweler is celebrating this year. The jewelry retailer has announced plans to recognize its milestone with 125 Days ...

Readmore

24 Karat Club SEUS announces new officers, board of directors

19 DAYS AGO
24 Karat Club SEUS announces new officers, board of directors

The 24 Karat Club Southeastern United States introduced their new officers and board of directors at their forty-third annual Banquet in August at the Atlanta Country Club. Leading the organization for the next two years are:

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ASHI introduces responsive version of I DO Collection micro-website

4 DAYS AGO
ASHI introduces responsive version of I DO Collection micro-website

Free micro-website designed to help you maximize bridal sales

(NEW YORK) - ASHI is delighted to announce the latest release of the responsive version of the I DO Collection Bridal Store micro-website. If you have an existing I DO Collection micro-website then the responsive update with new theme and o...

Readmore

Authentic Gem Imports new website offers instant prices, details, over 10,000 product pictures

11 DAYS AGO
Authentic Gem Imports new website offers instant prices, details, over 10,000 product pictures

With a new powerhouse website ( www.shopagi.com ) that offers a comprehensive search database of over 6,000 certified loose diamonds, calibrated melee, ear-studs, tennis bracelets, gemstones, pearls, semi-mounts and finished jewelry, Authentic Gem Imports (AGI) is ready to take the custom jewelry busi...

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Furry friends on the job: Waylon - Michael’s Jewelry in Fremont, Nebraska

4 DAYS AGO
Furry friends on the job: Waylon - Michael’s Jewelry in Fremont, Nebraska

This is Waylon the golden retriever. Every day Waylon gets to go to work at Michael’s Jewelry in Fremont, Nebraska.  He is less than a year old, and currently serving as an intern in the customer service department. Let’s all wish Waylon a long and fruitful career in the jewelry industry!

See all our...

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Furry friends on the job: Aggie - Gerberman Jewelers, El Campo, Texas

11 DAYS AGO
Furry friends on the job: Aggie - Gerberman Jewelers, El Campo, Texas

Meet Aggie the cocker spaniel. Aggie serves as the guard dog at Gerberman Jewelers in El Campo, Texas. She joins Ben Gerberman every day at Gerbermans where she also loves to greet all the customers and usually gets a belly rub from them! Both of Ben’s sons went to Texas A&M University - that ma...

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Buddy’s Big Give

You may not know Buddy or his jewelry stores in North Carolina but one thing's for sure, you can't miss his car. With big diamond magnets strewn all over it, along with the logo for his most recent promotion, no one can miss Buddy's car - and that's exactly the point.

Owner of Buddy's Jewelry (Mount Olive, Dunn & Goldsboro, NC), Thomas Turner was looking for ways to give back to a community that has supported him for more than sixty years. When he heard other jewelers using raffles to raise money for charity he got to thinking, ‘maybe we can do something like that. How about we give away a car?' And just like that Buddy's Big Give was born.

Buddys
The Volkswagen EOS convertible North Carolina based Buddy's Jewelry is raffling off in
their Buddy's Big Give promotion. All the proceeds collected will be donated to local schools and charities.

When Mr. Tommy, as he is affectionately known, gathered his employees to tell them his latest philanthropic idea, no one expected him to say he wanted to give away a car, but that's exactly what they heard.

Buddy's Jewelry has been a mainstay in Mt. Olive for the past 45 years. Thomas Turner proposed the idea of raffling off a car with the proceeds donated to local schools and charities. Immediately everyone started pitching in ideas, naming people to help get the contest up and running, as well as deciding the specifics of the program.

With his staff on board they started polling their clients asking what make and model would be most appealing. In the meantime Thomas Turner called a family friend who also ran the local car dealership and told him about their idea. Within a few weeks Thomas Turner purchased a Volkswagen EOS convertible and, three months after Mr. Tommy pitched the idea to his staff, Buddy's Big Give began.

"Everyone started getting really excited," recalls Kristen Moody, sales associate at the store. "We agreed to have the car decaled with the name of the contest and big images of diamonds covering the body of the car so that as we drove it between stores people would notice the contest."

Buddy's Big Give was designed to generate money for the sole purpose of giving that money away. Mr. Tommy wanted to sell $5 raffle tickets and let the buyer designate to which school or charity they wanted the money to go. The staff made it very clear that the car would have a few miles on it. Mr. Tommy allows the staff to drive it between all three locations to advertise the program.

The first raffle ticket for the car was sold August 2008 and the contest is still going on. Each month Buddy's staff sells hundreds of tickets and then, at the end of that month, draws one name from that month's sales. The monthly winners receive a $500 shopping spree in Buddy's and their names are put in the drawing for the car which is slated for November 2009.

"We've been intentional about making our customers wait a year on the drawing," states Kristen. "We really wanted to give everyone time to hear about the contest and see the car. We also wanted to raise a lot of money for the schools. We didn't want to start the contest and a few weeks later end it."

It seems that patience has paid off. Buddy's has seen a marked increase in ticket sales and store traffic. They've also seen an increase in new prospective customers come through the doors just to buy a raffle ticket.
"We've really created a buzz in the community and in the store about this car. People are dying to know who is going to win it and we've maximized the amount of money we've raised for charity."

With the final drawing less than a month away, the local ‘buzz' continues to grow. The staff is busy preparing the dinner reception at which the winner will be announced. And, the money keeps coming in. In total, Buddy's Big Give Away has generated thousands of dollars from hundreds of tickets sold. And all of the proceeds go directly to the purchaser's charity of choice.

"We're proud that we've been able to raise this much money for our local schools and charities," exclaims Kristen. "We really want to help the community that has been so good to us for so many years. We are all in this together and this is our way of saying thank you."

The Mt. Olive community has supported Buddy's since it opened in 1945. Buddy Turner found a love for watch making while recovering from tuberculosis as a young man. The medical centers would teach watch making to the infirm while they were bedridden and Buddy took a great interest in it. As soon as he was healthy again he found a storefront in the heart of downtown Mt. Olive, NC and opened the doors to Buddy's Jewelry.

Today, Buddy's son Thomas Turner is at the helm of the company and has been since the late seventies. He joined his father after obtaining his engineering degree and working several years for a chemical company. Thomas watched the Mt. Olive community, as well as Dunn and Goldsboro, embrace his family's store generation after generation, and he strives to find ways to give back to them with charitable giving like this program.

His children are now a part of the company, and they also recognize how the people of these small towns have supported their family's business. Scott Mohiser, stepson to Thomas, heads up Goldsboro while daughter Brandi Worth manages the Mt. Olive store.

When the winning ticket is drawn this month there will be one lucky person taking home a Volkswagen Eos. But the real winners are the children who are already benefiting from the extra funds donated to their schools. Buddy's Big Give makes everyone a winner!

Be sure to follow up with Thomas Turner and everyone at Buddy's to see just how this contest ends. You can call them at 910-892-1827.


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