(CHARLOTTE, N.C.) - The Southeastern Jewelers Organization (SJO) held its annual Buying Weekend January 31st, and this year family and fun were main themes of the event. With the incredible backdrop of the Ballantyne Resort and Spa in Charlotte, NC, this SJO event usually hosts many buying members who are serious about their business and connecting with colleagues. This year was no exception. However, since the event occurred over Super Bowl weekend, the SJO board embraced the opportunity to celebrate one of the greatest American traditions... football.