12172017Sun
Last updateTue, 12 Dec 2017 7pm
GA jeweler makes ‘Black Panther’ ring for Marvel movies

GA jeweler makes ‘Black Panther’ ring for Marvel movies

Hans and Lynn Allwicher, co-owners of Jewelry Expr...

Floyd & Green Jewelers celebrating 25th anniversary

Floyd & Green Jewelers celebrating 25th anniversary

For Steve Floyd & Tom Williams, it seems like ...

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports, a leading diamond jewelry manufa...

“That guy who baby sits jewelry stores”

“That guy who baby sits jewelry stores”

Longtime jeweler fires up retired ambulance to off...

Other News

Precious gems bear messages from Earth’s molten heart

Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terr...

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Industry Events

GIA reports well attended Jewelry Career Fair and Open House

GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual e...

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On The Move

Responsible Jewellery Council expands into the silver supply chain

Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion add...

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What's New

GN Diamond unveils Diamond Hunt

GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and ...

Readmore

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Featured Articles

Latest News

Precious gems bear messages from Earth’s molten heart

4 DAYS AGO
Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terraces of Chivor, a legendary emerald site in northe...

Readmore

2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

4 DAYS AGO
2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

(RICHMOND, Vir.) - Richmond’s independent jewelers are pleased to announce that their 2017 Jewels for Children raffle raised $9,450 for the Children’s Hospital Foundation of Richmond at the Children’s Hospital Foundation Ball held November 3 at the Country Club of Virginia. The annual raffle, organiz...

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GIA reports well attended Jewelry Career Fair and Open House

16 DAYS AGO
GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual event at GIA’s Carlsbad World Headquarters was bust...

Readmore

IGI presents at AliExpress event ahead of Major Chinese Ecommerce Day

16 DAYS AGO

(SHANGHAI, China) - The International Gemological Institute’s (IGI) Shanghai team delivered a lecture at the AliExpress “Double Eleven Jewelry Industry Gold Sellers Training Session” in Hangzhou, China. AliExpress is an ecommerce platform owned by Alibaba (currently the world’s largest retailer).

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Responsible Jewellery Council expands into the silver supply chain

4 DAYS AGO
Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion adds another key sector to the RJC’s remit, helping t...

Readmore

Jewelry writer Diana Jarrett nabs top notch kudos

4 DAYS AGO
Jewelry writer Diana Jarrett nabs top notch kudos

Popular gemologist-journalist earns Top Ten spot in 2017 national competition

(NEW YORK) - American Federation of Mineralogical Societies (AFMS) has announced the results of their annual Bulletin Editors Contest. Prolific journalist Diana Jarrett ranked in the Top Ten leaderboard among a hoard of Nort...

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GN Diamond unveils Diamond Hunt

11 DAYS AGO
GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and has responded by now offering retailers the abilit...

Readmore

Brad Huisken introduces retail sales training app

16 DAYS AGO

(DENVER) – As retailers face more pressure from online competition, it’s important for brick-and-mortar stores to make the most of every sales opportunity they have. Brad Huisken’s IAS Training provides sales associates and managers with the tools to build customer relationships and increase sales, a...

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Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

4 DAYS AGO
Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

Yoooo, Adrian! This is Adrian, the greeter at The Diamondaire in Saint Charles, Illinois. Adrian is a rescue pup from the Animal Welfare League in Chicago Heights. Lauren & Billy Metzer took her in about a year and a half ago and she went right to work greeting customers, protecting the store an...

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Furry friends on the job: Otto from Kester Jewelry store

11 DAYS AGO
Furry friends on the job: Otto from Kester Jewelry store

Otto the laser welding cat is a 4 year old rescue kitty. The second feline featured in our Furry Friends, Otto is the 4th kitty in 45 years to grace the Kester Jewelry store in Craig, Colorado, where he works side-by-side with owner Richard Tyser. 

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The Marketing Minute: Trend Spotting

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Selling wholesale may not be wholesome

It has become commonplace to buy in bulk here in America.  Wholesale clubs like Sam's Club and Costco are popping up all over the landscape and consumers are readily stuffing over-sized boxes of Cheerios and 5-gallon drums of mayonnaise into their massive buggies all in search of bargain prices.

 

Paying retail is simply passé.  Why would anyone agree to pay the MSRP when you can get more for less at a store that sells bulk volumes at bargain prices?  It's a craze that the jewelry industry is not immune to and it has many jewelers offering their wares at "wholesale" prices and customers looking for bigger, better, bargains on their baguettes.  And while it is understandable that retail jewelers would look for an edge to make their store and their prices more appealing to customers, most don't realize that selling "wholesale" is illegal in many states.

Suzan Flamm is an attorney with the Jewelers Vigilance Committee (JVC) in New York.  She served as a prosecutor in the Manhattan District Attorney's office and in private practice before joining JVC in January of this year.  Now she, along with JVC, serve to help the industry cope with the ever-evolving political and legal landscape on which it finds itself operating.

It can be terribly difficult for independent jewelers to stay abreast of the continually changing statutes that are passed into law.  JVC, a non-profit organization, has made it their purpose to stay up-to-date with new legislation and then pass on to their members what that legislation means for how they run their business each day.

 

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Suzan says that one of the places they see the most problems is with retail jewelers who advertise "wholesale" pricing on their merchandise.  She says that many jewelers who advertise "wholesale" pricing have no idea that what they are doing is illegal.

A brochure published by JVC for jewelry shoppers states: "Many states... have strict laws prohibiting the use of the word wholesale in retail advertisements.  In some states this is a criminal offense, due to the word's ability to mislead consumers.  If a jeweler advertises as selling at wholesale prices, they must sell at the wholesale price."

In short, JVC is trying to educate both jewelers and their customers to the legalities of selling to end-user customers.  And this is just one area in which JVC is trying to empower jewelers.  In addition to helping jewelers be compliant with new legislation and rulings, JVC can also serve as a mediator in disputes that arise within the industry.

Whether it is instruction on sales ethics, anti-money laundering compliance, mediation between feuding jewelers or educational materials for customers, JVC can provide tremendous support for independent jewelers.  The Jewelers Vigilance Committee can be reached at 212-997-2002 or found at www.jvclegal.org.

 


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