04182015Sat
Last updateWed, 01 Apr 2015 12am
NCJA and SCJA to “horse around” at 2015

NCJA and SCJA to “horse around” at 2015

North Carolina and South Carolina jewelers will re...

Four generations and 115 years of Waller & Company Jewelers

Four generations and 115 years of Waller & Company Jewelers

One of the oldest African American retailers in th...

Cause for celebration - Atlanta Jewelry Show 65th anniversary edition

Cause for celebration - Atlanta Jewelry Show 65th anniversary edition

(ATLANTA) - Buoyed by strong Christmas and Valentin...

Obaku introduces new styles for Spring/Summer 2015

Obaku introduces new styles for Spring/Summer 2015

Obaku, makers of an exclusive collection of watche...

Rembrandt Charms® debuts new charm just in time for Mother’s Day

Rembrandt Charms® debuts new charm just in time for Mother’s Day

(WILLIAMSVILLE, N.Y.) - Rembrandt Charms debuts its...

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Jewelers for Children announces 2015 Rings of Strength Tour

Jewelers for Children announces 2015 Rings of Strength Tour

The 2015 edition of the Jewelers for Children Rings of Strength Tour will be held for Thursday, May 28, 2015 in Las Vegas. This will be the third inst...

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Southern Gates® debuts new Spring Collection

Southern Gates® debuts new Spring Collection

(CHARLESTON, S.C.) - The Southern Gates® 2015 Spring Collection is now available from The Cargo Hold, Inc. The 2015 Spring Collection includes more tha...

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Featured Articles

From flea markets to estate jewelry market leader

From flea markets to estate jewelry market leader

With Millennials marrying in record numbers, “something old” includes more than a handed down wedding dress. Ernest Perry, owner of Perry’s Fine Antiq...

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Latest News

Hoover & Strong reports Fairmined Gold gaining new ground in the U.S.

17 DAYS AGO
Hoover & Strong reports Fairmined Gold gaining new ground in the U.S.

In the Peruvian desert, lies a small gold mining town by the name of Relave. Families here have depended on small-scale mining since the 1980s when economic hardship and conflict drove numerous families to settle as informal miners. Starting out without basic infrastructure, they worked the tailings...

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JA offering Members Scholarships

17 DAYS AGO

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, funds scholarships for members on renowned industry diploma, professional development and certification programs. JA awards scholarships during the enrollment period from Februar...

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NCJA and SCJA to “horse around” at 2015

17 DAYS AGO
NCJA and SCJA to “horse around” at 2015

North Carolina and South Carolina jewelers will return to “horse around” together May 15-17 at the Marriott Grande Dunes in Myrtle Beach, SC.  The same dates as Triple Crown horse race Preakness Weekend!  The North Carolina Jewelers Association and the South Carolina Jewelers Association are togethe...

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Jewelers for Children announces 2015 Rings of Strength Tour

17 DAYS AGO
Jewelers for Children announces 2015 Rings of Strength Tour

The 2015 edition of the Jewelers for Children Rings of Strength Tour will be held for Thursday, May 28, 2015 in Las Vegas. This will be the third installment of the popular event. Start time will be at 5:30 a.m. outside the tour bus entrance at the Mandalay Bay Resort Casino.  Participants will be a...

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Chris Glaser forms CAD/CAM consultancy

17 DAYS AGO
Chris Glaser forms CAD/CAM consultancy

Chris Glaser is proud to announce the formation of his new company, Glaser Cad Cam Advisers, LLC. The new company began operation in February serving both retail and manufacturing jewelers’ CAD/CAM needs, providing revolutionary design software, EnvisionTec 3D Printing solutions and state-of-the-art...

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Jewel-Craft, Inc. announces acquisition of LogoArt®

17 DAYS AGO
Jewel-Craft, Inc. announces acquisition of LogoArt®

(ERLANGER, Ky.) - Jewel-Craft, Inc. announced it has officially acquired the thriving licensed jewelry manufacturer, LogoArt®, returning the brand to its original birthplace. The family-owned and operated full-service jewelry repair and manufacturing trade shop enters the licensed jewelry market with...

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Southern Gates® debuts new Spring Collection

17 DAYS AGO
Southern Gates® debuts new Spring Collection

(CHARLESTON, S.C.) - The Southern Gates® 2015 Spring Collection is now available from The Cargo Hold, Inc. The 2015 Spring Collection includes more than twenty new sterling silver items inspired by the historic wrought iron gates found throughout legendary gardens and courtyards.

The new Spring Collec...

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Obaku introduces new styles for Spring/Summer 2015

17 DAYS AGO
Obaku introduces new styles for Spring/Summer 2015

Obaku, makers of an exclusive collection of watches with a focus on simple, serene design, is pleased to introduce new styles for Spring/Summer 2015. Included are new styles in men’s watches with Super Luminous indexes and fully open designed dials in various sunray colors, including navy blue, gunm...

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Selling wholesale may not be wholesome

It has become commonplace to buy in bulk here in America.  Wholesale clubs like Sam's Club and Costco are popping up all over the landscape and consumers are readily stuffing over-sized boxes of Cheerios and 5-gallon drums of mayonnaise into their massive buggies all in search of bargain prices.

 

Paying retail is simply passé.  Why would anyone agree to pay the MSRP when you can get more for less at a store that sells bulk volumes at bargain prices?  It's a craze that the jewelry industry is not immune to and it has many jewelers offering their wares at "wholesale" prices and customers looking for bigger, better, bargains on their baguettes.  And while it is understandable that retail jewelers would look for an edge to make their store and their prices more appealing to customers, most don't realize that selling "wholesale" is illegal in many states.

Suzan Flamm is an attorney with the Jewelers Vigilance Committee (JVC) in New York.  She served as a prosecutor in the Manhattan District Attorney's office and in private practice before joining JVC in January of this year.  Now she, along with JVC, serve to help the industry cope with the ever-evolving political and legal landscape on which it finds itself operating.

It can be terribly difficult for independent jewelers to stay abreast of the continually changing statutes that are passed into law.  JVC, a non-profit organization, has made it their purpose to stay up-to-date with new legislation and then pass on to their members what that legislation means for how they run their business each day.

 

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Suzan says that one of the places they see the most problems is with retail jewelers who advertise "wholesale" pricing on their merchandise.  She says that many jewelers who advertise "wholesale" pricing have no idea that what they are doing is illegal.

A brochure published by JVC for jewelry shoppers states: "Many states... have strict laws prohibiting the use of the word wholesale in retail advertisements.  In some states this is a criminal offense, due to the word's ability to mislead consumers.  If a jeweler advertises as selling at wholesale prices, they must sell at the wholesale price."

In short, JVC is trying to educate both jewelers and their customers to the legalities of selling to end-user customers.  And this is just one area in which JVC is trying to empower jewelers.  In addition to helping jewelers be compliant with new legislation and rulings, JVC can also serve as a mediator in disputes that arise within the industry.

Whether it is instruction on sales ethics, anti-money laundering compliance, mediation between feuding jewelers or educational materials for customers, JVC can provide tremendous support for independent jewelers.  The Jewelers Vigilance Committee can be reached at 212-997-2002 or found at www.jvclegal.org.

 


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