05302016Mon
Last updateMon, 30 May 2016 2pm
Drive-through jewelry store?

Drive-through jewelry store?

With no serious injuries and a great attitude, own...

Hale’s Jewelers looks back on 160 years of business

Hale’s Jewelers looks back on 160 years of business

entrepreneur: a person who starts a business and is...

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Not a girl’s only best friend

Not a girl’s only best friend

One of my favorite shows on TV is ESPN’s series 30 for 30. They are mini documentaries about important historical moments in sports, with the tagline “What if I told you…” The directors proceed to present a story the audience believes they know, only...

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Industry Events

Top 5 Reasons to attend JCK Las Vegas

Top 5 Reasons to attend JCK Las Vegas

(NORWALK, Conn.) - The countdown to Las Vegas Jewelry Week has begun. With 2 weeks left until show time, JCK Las Vegas has announced some attributes, features, and amenities that indicate both their readiness and allure. Here are the Top 5 Reasons not...

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On The Move

Adam Graham joins Omi Gems/Omi Privé

Adam Graham joins Omi Gems/Omi Privé

Jewelry industry veteran Adam Graham has joined Omi, Inc. as Director of Sales and Marketing. In this new role, he will oversee the selling, marketing and public relations functions of the gemstone company and its fine jewelry division Omi Privé.

“We ...

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What's New

Time Delay Corp. launches new website

Time Delay Corp. launches new website

Offer TDC’s pre-owned Rolex on your website

Time Delay Corporation (TDC), a Dallas-based manufacturer of custom watch accessories and dealer in pre-owned Rolex watches, is pleased to announce the launch of a new website, www.pre-ownedwatches.us . The ne...

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Featured Articles

Retailer Roundtable: What was your best store promotion?

Retailer Roundtable: What was your best store promotion?

Q: What was your best store promotion?

“For a number of years we’ve held a VIP event and an 11-Hour Sale usually scheduled after Thanksgiving Day and before early December. The VIP event is like a customer appreciation event in that we cater to our to...

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Latest News

Not a girl’s only best friend

7 HOURS AGO
Not a girl’s only best friend

One of my favorite shows on TV is ESPN’s series 30 for 30. They are mini documentaries about important historical moments in sports, with the tagline “What if I told you…” The directors proceed to present a story the audience believes they know, only to reveal there is more than meets the eye. I’ve ...

Readmore

The SJG Smart Business Report

8 HOURS AGO

Sponsored content from the Southern Jewelers Guild

Obstructionist: (noun) 1. a person who deliberately delays or prevents progress.

There are certain times of the year when topics for our SJG Smart Business Report just scream, “write about me!” and this month is one of those. There are actually several...

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Top 5 Reasons to attend JCK Las Vegas

12 DAYS AGO
Top 5 Reasons to attend JCK Las Vegas

(NORWALK, Conn.) - The countdown to Las Vegas Jewelry Week has begun. With 2 weeks left until show time, JCK Las Vegas has announced some attributes, features, and amenities that indicate both their readiness and allure. Here are the Top 5 Reasons not to miss JCK Las Vegas 2016 (Friday, June 3 - Mond...

Readmore

GIA announces dates for New York Jewelry Career Fair

19 DAYS AGO
GIA announces dates for New York Jewelry Career Fair

GIA’s Jewelry Career Fair will return to New York City on Monday, July 25, 2016. Dozens of gem and jewelry companies will be looking to hire skilled and motivated professionals at every career stage. The free event is expected to draw crowds similar to last year’s event in New York, which attracted ...

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Adam Graham joins Omi Gems/Omi Privé

4 HOURS AGO
Adam Graham joins Omi Gems/Omi Privé

Jewelry industry veteran Adam Graham has joined Omi, Inc. as Director of Sales and Marketing. In this new role, he will oversee the selling, marketing and public relations functions of the gemstone company and its fine jewelry division Omi Privé.

“We are thrilled to have Adam join us at this stage in...

Readmore

AGS names Scott Berg new President, appoints Board of Directors

7 HOURS AGO
AGS names Scott Berg new President, appoints Board of Directors

(LAS VEGAS) - The American Gem Society (AGS) elected Scott Berg, Certified Gemologist (CG) of Lee Michaels Fine Jewelry in Baton Rouge, LA, as President of the Society’s Board of Directors, assuming the role from outgoing president, Louis Smith, CG, of Smithworks Fine Jewelry. The appointment was mad...

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Time Delay Corp. launches new website

4 HOURS AGO
Time Delay Corp. launches new website

Offer TDC’s pre-owned Rolex on your website

Time Delay Corporation (TDC), a Dallas-based manufacturer of custom watch accessories and dealer in pre-owned Rolex watches, is pleased to announce the launch of a new website, www.pre-ownedwatches.us . The new site allows retailers to offer TDC pre-owned Rol...

Readmore

Michou Jewelry announces marriage of two popular collections

5 DAYS AGO
Michou Jewelry announces marriage of two popular collections

When Michou Jewelry founder Michele Sonner thinks back, the seeds of a relationship began over a decade ago, when Michou unveiled the first pieces in its One-of-a-Kind collection.

Michou Jewelry has always been a gem-focused line, thanks to Sonner’s early training as a gemologist, which instilled a d...

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Ellis Jewelers, small-town retailer leaving a big mark

ellis-octDeep southern roots have produced 55 years of business and three generations of jewelers for a local North Carolina family. The Levinson family, known throughout Concord for their active community involvement and their honest approach to jewelry, established their store on the same morals, values and intimacy that characterized their family. Ellis Levinson opened the doors to Ellis Jewelers in its current downtown location in July of 1953. Ever since the retail jeweler has been a mainstay in small town life.

With a small loan from his father (Morris Levinson), and the local bank, Ellis Levinson followed in his father's footsteps when he started his own retail jewelry store. Morris, who owned a retail store in Gastonia, North Carolina, exposed Ellis to retail jewelry life from a young age by encouraging him to work part-time in his store.

With a small amount of money and a brave vision Ellis met the challenges of opening a luxury item store in a small, southern mill town. He geared his inventory to appeal to his "good, hard-working, blue-collar" customers and he even offered credit to them.

"My dad used to carry a more diverse line of products with mass appeal. Items such as punchbowls, china, luggage, lamps and radios alongside the jewelry," recalls Ellis' son Dan. "And he never priced his products out of reach for his customers. He prided himself on offering quality pieces in the low hundreds, but, at the same time, concentrating on the diamond bridal market as well."

But over the years Ellis Jewelers started focusing strictly on the jewelry. Ellis Levinson loved working in retail and, as Dan describes it, "There wasn't a day my Dad didn't get up happy about going into work. He had retail in his blood."

With three children at home, Ellis anticipated at least one of them carrying on the family business, and he was right. Dan, the youngest of the children, worked briefly for Macy's Department store before returning home to work for his father. Discovering that, like his father, he really enjoyed it, Dan decided to make a career in retail jewelry, He started apprenticing under his father and spent years learning the trade, gleaning the expert knowledge that only 50+ years in the business can bring.

As Ellis neared retirement he offered to sell the business to Dan. In 2000 Dan became the official owner of Ellis Jewelers.

"When I came home to work for my dad I started off doing many of the everyday tasks that any new employee would handle. And, that's when I discovered I loved it," states Dan.

 

Dan Takes Over

 

Eight years ago Dan became the official owner of Ellis Jewelers. Understanding the need to keep up with the trends of his community he immediately began to broaden the product line. He introduced branded diamond lines and updated the décor. Gone are the mills which once fueled the local economy. Today, the citizens of Concord have a higher average income and, consequently a more sophisticated taste in jewelry. And Dan Levinson is responding to those changes.

"We still carry good quality, well-priced pieces that helped cement us in this community, but now we have more to offer," states Dan.

Ellis, who recently turned 80, still enjoys visiting

the store. As a founding member of the Southeastern Jewelers Organization (SJO) Ellis helped to form this buying organization to benefit small retail jewelers like him. Created to pool resources, buying power and business knowledge, SJO has been an integral part of the 50+ years that Ellis has been in business.

"The buying power we have as a group far exceeds what we have as individual stores. And, the friendships we have made are critical to our success," states Dan.

The future looks bright for Ellis Jewelers. Adapting to a changing community is the first step in maintaining and building business. As Dan puts it, "Evolving is critical to success and Ellis Jewelers will continue to evolve in the future. We will meet the needs of our customers and, in doing so, will continue to grow our business."

For more information about Ellis Jewelers check out their website at www.ellisfinejewelers.com or call 704-782-9314.

For more information about SJO and the impact they can have on your business contact the Charlotte office at 704-535-7709 or their Cleveland office at 216-374-3944 or visit www.sjorg.com.

 

 


 


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