12152017Fri
Last updateTue, 12 Dec 2017 7pm
Floyd & Green Jewelers celebrating 25th anniversary

Floyd & Green Jewelers celebrating 25th anniversary

For Steve Floyd & Tom Williams, it seems like ...

“That guy who baby sits jewelry stores”

“That guy who baby sits jewelry stores”

Longtime jeweler fires up retired ambulance to off...

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports, a leading diamond jewelry manufa...

Other News

Precious gems bear messages from Earth’s molten heart

Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terr...

Readmore

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Industry Events

GIA reports well attended Jewelry Career Fair and Open House

GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual e...

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On The Move

Responsible Jewellery Council expands into the silver supply chain

Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion add...

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What's New

GN Diamond unveils Diamond Hunt

GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and ...

Readmore

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Featured Articles

Latest News

Precious gems bear messages from Earth’s molten heart

2 DAYS AGO
Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terraces of Chivor, a legendary emerald site in northe...

Readmore

2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

2 DAYS AGO
2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

(RICHMOND, Vir.) - Richmond’s independent jewelers are pleased to announce that their 2017 Jewels for Children raffle raised $9,450 for the Children’s Hospital Foundation of Richmond at the Children’s Hospital Foundation Ball held November 3 at the Country Club of Virginia. The annual raffle, organiz...

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GIA reports well attended Jewelry Career Fair and Open House

14 DAYS AGO
GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual event at GIA’s Carlsbad World Headquarters was bust...

Readmore

IGI presents at AliExpress event ahead of Major Chinese Ecommerce Day

14 DAYS AGO

(SHANGHAI, China) - The International Gemological Institute’s (IGI) Shanghai team delivered a lecture at the AliExpress “Double Eleven Jewelry Industry Gold Sellers Training Session” in Hangzhou, China. AliExpress is an ecommerce platform owned by Alibaba (currently the world’s largest retailer).

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Responsible Jewellery Council expands into the silver supply chain

2 DAYS AGO
Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion adds another key sector to the RJC’s remit, helping t...

Readmore

Jewelry writer Diana Jarrett nabs top notch kudos

2 DAYS AGO
Jewelry writer Diana Jarrett nabs top notch kudos

Popular gemologist-journalist earns Top Ten spot in 2017 national competition

(NEW YORK) - American Federation of Mineralogical Societies (AFMS) has announced the results of their annual Bulletin Editors Contest. Prolific journalist Diana Jarrett ranked in the Top Ten leaderboard among a hoard of Nort...

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GN Diamond unveils Diamond Hunt

9 DAYS AGO
GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and has responded by now offering retailers the abilit...

Readmore

Brad Huisken introduces retail sales training app

14 DAYS AGO

(DENVER) – As retailers face more pressure from online competition, it’s important for brick-and-mortar stores to make the most of every sales opportunity they have. Brad Huisken’s IAS Training provides sales associates and managers with the tools to build customer relationships and increase sales, a...

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Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

2 DAYS AGO
Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

Yoooo, Adrian! This is Adrian, the greeter at The Diamondaire in Saint Charles, Illinois. Adrian is a rescue pup from the Animal Welfare League in Chicago Heights. Lauren & Billy Metzer took her in about a year and a half ago and she went right to work greeting customers, protecting the store an...

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Furry friends on the job: Otto from Kester Jewelry store

9 DAYS AGO
Furry friends on the job: Otto from Kester Jewelry store

Otto the laser welding cat is a 4 year old rescue kitty. The second feline featured in our Furry Friends, Otto is the 4th kitty in 45 years to grace the Kester Jewelry store in Craig, Colorado, where he works side-by-side with owner Richard Tyser. 

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The Marketing Minute: Trend Spotting

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Ellis Jewelers, small-town retailer leaving a big mark

ellis-octDeep southern roots have produced 55 years of business and three generations of jewelers for a local North Carolina family. The Levinson family, known throughout Concord for their active community involvement and their honest approach to jewelry, established their store on the same morals, values and intimacy that characterized their family. Ellis Levinson opened the doors to Ellis Jewelers in its current downtown location in July of 1953. Ever since the retail jeweler has been a mainstay in small town life.

With a small loan from his father (Morris Levinson), and the local bank, Ellis Levinson followed in his father's footsteps when he started his own retail jewelry store. Morris, who owned a retail store in Gastonia, North Carolina, exposed Ellis to retail jewelry life from a young age by encouraging him to work part-time in his store.

With a small amount of money and a brave vision Ellis met the challenges of opening a luxury item store in a small, southern mill town. He geared his inventory to appeal to his "good, hard-working, blue-collar" customers and he even offered credit to them.

"My dad used to carry a more diverse line of products with mass appeal. Items such as punchbowls, china, luggage, lamps and radios alongside the jewelry," recalls Ellis' son Dan. "And he never priced his products out of reach for his customers. He prided himself on offering quality pieces in the low hundreds, but, at the same time, concentrating on the diamond bridal market as well."

But over the years Ellis Jewelers started focusing strictly on the jewelry. Ellis Levinson loved working in retail and, as Dan describes it, "There wasn't a day my Dad didn't get up happy about going into work. He had retail in his blood."

With three children at home, Ellis anticipated at least one of them carrying on the family business, and he was right. Dan, the youngest of the children, worked briefly for Macy's Department store before returning home to work for his father. Discovering that, like his father, he really enjoyed it, Dan decided to make a career in retail jewelry, He started apprenticing under his father and spent years learning the trade, gleaning the expert knowledge that only 50+ years in the business can bring.

As Ellis neared retirement he offered to sell the business to Dan. In 2000 Dan became the official owner of Ellis Jewelers.

"When I came home to work for my dad I started off doing many of the everyday tasks that any new employee would handle. And, that's when I discovered I loved it," states Dan.

 

Dan Takes Over

 

Eight years ago Dan became the official owner of Ellis Jewelers. Understanding the need to keep up with the trends of his community he immediately began to broaden the product line. He introduced branded diamond lines and updated the décor. Gone are the mills which once fueled the local economy. Today, the citizens of Concord have a higher average income and, consequently a more sophisticated taste in jewelry. And Dan Levinson is responding to those changes.

"We still carry good quality, well-priced pieces that helped cement us in this community, but now we have more to offer," states Dan.

Ellis, who recently turned 80, still enjoys visiting

the store. As a founding member of the Southeastern Jewelers Organization (SJO) Ellis helped to form this buying organization to benefit small retail jewelers like him. Created to pool resources, buying power and business knowledge, SJO has been an integral part of the 50+ years that Ellis has been in business.

"The buying power we have as a group far exceeds what we have as individual stores. And, the friendships we have made are critical to our success," states Dan.

The future looks bright for Ellis Jewelers. Adapting to a changing community is the first step in maintaining and building business. As Dan puts it, "Evolving is critical to success and Ellis Jewelers will continue to evolve in the future. We will meet the needs of our customers and, in doing so, will continue to grow our business."

For more information about Ellis Jewelers check out their website at www.ellisfinejewelers.com or call 704-782-9314.

For more information about SJO and the impact they can have on your business contact the Charlotte office at 704-535-7709 or their Cleveland office at 216-374-3944 or visit www.sjorg.com.

 

 


 


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