09052015Sat
Last updateWed, 02 Sep 2015 12am

Tracy Pearls founder, Tracy Bronson dies at 90

Henry (Tracy) Bronson, founder of Tracy Pearls, di...

ICA appoints Gary Roskin as Executive Director

ICA appoints Gary Roskin as Executive Director

(NEW YORK) - The International Colored Gemstone Ass...

New appointment strengthens Endless Jewelry’s global marketing team

New appointment strengthens Endless Jewelry’s global marketing team

Endless Jewelry has appointed Mikkel Berg as globa...

Hoover & Strong announces new Fairmined metal source

Hoover & Strong announces new Fairmined metal source

Currently sourcing Fairmined gold and silver from ...

Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

August 2015 Edition Filled With New Resources, New...

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How Extremely Tiny Diamonds Could Be Used To Deliver Drugs

How Extremely Tiny Diamonds Could Be Used To Deliver Drugs

What good is a diamond so small that you need one of the most powerful microscopes in the world to see it? Scientists are working on ways to use these tiny treasures to deliver drugs more effectively.

Nanodiamonds are much like the diamonds you've see...

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Industry Events

Distinct points of view and a broad product range define JA New York Summer 2015

(NEW YORK) - The JA New York Summer show, held July 26 - 28th at the Jacob Javits Center, was host to an astounding breadth of product offerings in a serene and welcoming environment. Architectural or personalized pieces on display in the designer pav...

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On The Move

JBT President Dione Kenyon to retire

JBT President Dione Kenyon to retire

Dione Kenyon has announced to the Jewelers Board of Trade (JBT) Executive Committee her plans to retire from JBT, with a time frame dependent on transitioning her replacement, in 2016.

At that time, she will complete 14 years as JBT President, 25 year...

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What's New

Bulova redefines technology with UHF

Bulova redefines technology with UHF

(NEW YORK) – Having debuted in Bulova Accutron II and the Precisionist collection, Bulova’s proprietary high performance UHF (Ultra High Frequency) movement is now being extended into its Sea King and Military collections.

The heart of the movement is ...

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Featured Articles

Diamonds ‘n Dunes delivers cosmopolitan style to the Outer Banks of North Carolina

Diamonds ‘n Dunes delivers cosmopolitan style to the Outer Banks of North Carolina

When Eileen Alexanian and Ken Kelley left New York City to vacation in the Outer Banks of North Carolina, they never expected it to be a life changing trip. But the husband and wife jewelry team, who’d worked in the heart of the New York Diamond Dist...

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Latest News

How Extremely Tiny Diamonds Could Be Used To Deliver Drugs

2 DAYS AGO
How Extremely Tiny Diamonds Could Be Used To Deliver Drugs

What good is a diamond so small that you need one of the most powerful microscopes in the world to see it? Scientists are working on ways to use these tiny treasures to deliver drugs more effectively.

Nanodiamonds are much like the diamonds you've seen on expensive jewelry — they are faceted, extreme...

Readmore

Retailers estimate shoplifting, incidents of fraud cost $44 billion in 2014, according to National Retail Security Survey

2 DAYS AGO

(LONG BEACH, Calif.) - A study released from NRF PROTECT, the industry’s largest retail loss prevention event in North America, finds that retailers lose billions of dollars to shoplifting, employee and vendor theft and administrative error - collectively known as inventory shrink. According to the N...

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Tracy Pearls founder, Tracy Bronson dies at 90

3 DAYS AGO

Henry (Tracy) Bronson, founder of Tracy Pearls, died on May 31, 2015. Bronson opened Tracy Pearls, a pearl importing and wholesaling company in 1960. He worked there until 2004 when he sold the company to Rebecca Shemwell. Tracy and Rebecca had been partners until she bought him out. Rebecca will be...

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ICA appoints Gary Roskin as Executive Director

3 DAYS AGO
ICA appoints Gary Roskin as Executive Director

(NEW YORK) - The International Colored Gemstone Association (ICA) is pleased to announce that well-known gems and jewelry expert Gary Roskin has been appointed as ICA Executive Director.

Mr. Roskin began in the new position on August 4 at ICA’s New York office. He is responsible for ICA’s day-to-day a...

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JBT President Dione Kenyon to retire

2 DAYS AGO
JBT President Dione Kenyon to retire

Dione Kenyon has announced to the Jewelers Board of Trade (JBT) Executive Committee her plans to retire from JBT, with a time frame dependent on transitioning her replacement, in 2016.

At that time, she will complete 14 years as JBT President, 25 years of service to JBT, beginning as a Board Director...

Readmore

Findings manufacturer, American Jewelry Components opens in Detroit

3 DAYS AGO

(DETROIT, Mich.) - In the heart of Motor City, you’ll find a new jewelry manufacturing firm with an exceptional combination of skills and deep roots in the jewelry industry. A full-service jewelry manufacturer with a focus on high-volume die striking, American Jewelry Components, LLC. (AJC) formed ea...

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Bulova redefines technology with UHF

3 DAYS AGO
Bulova redefines technology with UHF

(NEW YORK) – Having debuted in Bulova Accutron II and the Precisionist collection, Bulova’s proprietary high performance UHF (Ultra High Frequency) movement is now being extended into its Sea King and Military collections.

The heart of the movement is a three-prong quartz crystal producing a vibration...

Readmore

Jewelers Mutual announces coverage of smart jewelry

3 DAYS AGO

(NEENAH, Wis.) - In response to rising interest from smart jewelry owners looking to protect their investments, Jewelers Mutual Insurance Company announces its coverage of smart jewelry with the same worldwide personal jewelry insurance protection it offers for traditional jewelry.

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Ellis Jewelers, small-town retailer leaving a big mark

ellis-octDeep southern roots have produced 55 years of business and three generations of jewelers for a local North Carolina family. The Levinson family, known throughout Concord for their active community involvement and their honest approach to jewelry, established their store on the same morals, values and intimacy that characterized their family. Ellis Levinson opened the doors to Ellis Jewelers in its current downtown location in July of 1953. Ever since the retail jeweler has been a mainstay in small town life.

With a small loan from his father (Morris Levinson), and the local bank, Ellis Levinson followed in his father's footsteps when he started his own retail jewelry store. Morris, who owned a retail store in Gastonia, North Carolina, exposed Ellis to retail jewelry life from a young age by encouraging him to work part-time in his store.

With a small amount of money and a brave vision Ellis met the challenges of opening a luxury item store in a small, southern mill town. He geared his inventory to appeal to his "good, hard-working, blue-collar" customers and he even offered credit to them.

"My dad used to carry a more diverse line of products with mass appeal. Items such as punchbowls, china, luggage, lamps and radios alongside the jewelry," recalls Ellis' son Dan. "And he never priced his products out of reach for his customers. He prided himself on offering quality pieces in the low hundreds, but, at the same time, concentrating on the diamond bridal market as well."

But over the years Ellis Jewelers started focusing strictly on the jewelry. Ellis Levinson loved working in retail and, as Dan describes it, "There wasn't a day my Dad didn't get up happy about going into work. He had retail in his blood."

With three children at home, Ellis anticipated at least one of them carrying on the family business, and he was right. Dan, the youngest of the children, worked briefly for Macy's Department store before returning home to work for his father. Discovering that, like his father, he really enjoyed it, Dan decided to make a career in retail jewelry, He started apprenticing under his father and spent years learning the trade, gleaning the expert knowledge that only 50+ years in the business can bring.

As Ellis neared retirement he offered to sell the business to Dan. In 2000 Dan became the official owner of Ellis Jewelers.

"When I came home to work for my dad I started off doing many of the everyday tasks that any new employee would handle. And, that's when I discovered I loved it," states Dan.

 

Dan Takes Over

 

Eight years ago Dan became the official owner of Ellis Jewelers. Understanding the need to keep up with the trends of his community he immediately began to broaden the product line. He introduced branded diamond lines and updated the décor. Gone are the mills which once fueled the local economy. Today, the citizens of Concord have a higher average income and, consequently a more sophisticated taste in jewelry. And Dan Levinson is responding to those changes.

"We still carry good quality, well-priced pieces that helped cement us in this community, but now we have more to offer," states Dan.

Ellis, who recently turned 80, still enjoys visiting

the store. As a founding member of the Southeastern Jewelers Organization (SJO) Ellis helped to form this buying organization to benefit small retail jewelers like him. Created to pool resources, buying power and business knowledge, SJO has been an integral part of the 50+ years that Ellis has been in business.

"The buying power we have as a group far exceeds what we have as individual stores. And, the friendships we have made are critical to our success," states Dan.

The future looks bright for Ellis Jewelers. Adapting to a changing community is the first step in maintaining and building business. As Dan puts it, "Evolving is critical to success and Ellis Jewelers will continue to evolve in the future. We will meet the needs of our customers and, in doing so, will continue to grow our business."

For more information about Ellis Jewelers check out their website at www.ellisfinejewelers.com or call 704-782-9314.

For more information about SJO and the impact they can have on your business contact the Charlotte office at 704-535-7709 or their Cleveland office at 216-374-3944 or visit www.sjorg.com.

 

 


 


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