10222017Sun
Last updateWed, 18 Oct 2017 12am
Sandy Jones jewelry career comes full circle

Sandy Jones jewelry career comes full circle

They say never burn a bridge you may need to cross...

Remembering Janel Russell, creator of Mother and Child Jewelry

Remembering Janel Russell, creator of Mother and Child Jewelry

Motherhood defined much of Janel Russell’s life, b...

Reason to Hope: Jewelry industry steps up to help natural disaster victims

Reason to Hope: Jewelry industry steps up to help natural disaster victims

It’s so easy to get sucked into choosing a side. T...

Other News

The psychology of the allure of gold

The psychology of the allure of gold

When you think of the color gold, images of grandeur and extravagance are likely to come to mind.

For millennia, the metal has adorned crowns and hilts of swords. It has been used to enhance paintings and ornaments to increase their value.

In some cult...

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Industry Events

Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

Conference to be held November 10 & 11, 2017 at CUNY Graduate Center, New York City

Initiatives in Art & Culture (IAC), an organization committed to educating diverse audiences in the fine, decorative, and visual arts, has announced their 19th...

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On The Move

Paul Machiels, owner of Charms Plus, to retire 37-year industry veteran seeking to sell wholesale business

Paul Machiels, owner of Charms Plus, to retire 37-year industry veteran seeking to sell wholesale business

Paul Machiels, who has spent the last 37 years selling jewelry, chains, and charms to retail stores, has announced his retirement. His announcement coincides with his intention to sell JKM Enterprises, parent company of Charms Plus, to interested buy...

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What's New

Merit Diamond introduces MFIT®

Merit Diamond introduces MFIT®

Innovative men’s wedding bands designed with maximum comfort in mind

Merit® Diamond, manufacturers of the popular, luxurious diamond fashion line Sirena®, has developed and tested their supremely comfortable men’s MFIT® wedding band line over the past...

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Featured Articles

Alamea Hawaii’s appeal washes deep into America with elegance & beauty of the sea

Alamea Hawaii’s appeal washes deep into America with elegance & beauty of the sea

One doesn’t have to live in paradise to appreciate and crave a piece of it. With this in mind, Alamea Hawaii brings the beauty of Hawaii and beyond to inner America with elegant and fashionable designs for jewelers and retailers, inspired by the most...

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Latest News

The psychology of the allure of gold

3 DAYS AGO
The psychology of the allure of gold

When you think of the color gold, images of grandeur and extravagance are likely to come to mind.

For millennia, the metal has adorned crowns and hilts of swords. It has been used to enhance paintings and ornaments to increase their value.

In some cultures, gold is a predominant feature of festivals a...

Readmore

Scientists believe cosmic collision reveals origins of gold

4 DAYS AGO
Scientists believe cosmic collision reveals origins of gold

WASHINGTON (AP) — It was a faint signal, but it told of one of the most violent acts in the universe, and it would soon reveal secrets of the cosmos, including how gold was created.

Astronomers around the world reacted to the signal quickly, focusing telescopes located on every continent and even in ...

Readmore

Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

4 DAYS AGO
Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

Conference to be held November 10 & 11, 2017 at CUNY Graduate Center, New York City

Initiatives in Art & Culture (IAC), an organization committed to educating diverse audiences in the fine, decorative, and visual arts, has announced their 19th Annual Fashion + Design Conference will be held N...

Readmore

Andie Weinman sparkles in the City of Gold

11 DAYS AGO
Andie Weinman sparkles in the City of Gold

Preferred Jewelers International CEO shares info on PJI and successful American retail strategies in Dubai

The City of Gold was the international backdrop for the Gemological Science International (GSI) presentation on ‘The Successful American Retail Strategies’ during DMCC Dubai on September 12, 201...

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Paul Machiels, owner of Charms Plus, to retire 37-year industry veteran seeking to sell wholesale business

20 DAYS AGO
Paul Machiels, owner of Charms Plus, to retire 37-year industry veteran seeking to sell wholesale business

Paul Machiels, who has spent the last 37 years selling jewelry, chains, and charms to retail stores, has announced his retirement. His announcement coincides with his intention to sell JKM Enterprises, parent company of Charms Plus, to interested buyers. His book of business continues to be lucrativ...

Readmore

Patrick Retzer joins the Color Merchants/Brevani family as V.P. of Sales

25 DAYS AGO
Patrick Retzer joins the Color Merchants/Brevani family as V.P. of Sales

(NEW YORK) - Brevani, the branded division of Color Merchants Inc. has announced they’ll be bringing on industry veteran Patrick Retzer to head up their sales division and oversee the brands direction.

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Merit Diamond introduces MFIT®

4 DAYS AGO
Merit Diamond introduces MFIT®

Innovative men’s wedding bands designed with maximum comfort in mind

Merit® Diamond, manufacturers of the popular, luxurious diamond fashion line Sirena®, has developed and tested their supremely comfortable men’s MFIT® wedding band line over the past 5 years. The patented brand provides men with “no...

Readmore

GN Diamond offering free Gemprint on all diamonds

11 DAYS AGO
GN Diamond offering free Gemprint on all diamonds

GN Diamond listens to the common pain points experienced by jewelers on a daily basis. Internet shopping is one of the biggest obstacles expressed by the brick and mortar store. By offering added value and annual savings through Gemprint, jewelers are now armed with a point of distinction against th...

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Furry friends on the job: Loki - Kingsbury Designs & Repairs, Clinton, Mississippi

4 DAYS AGO
Furry friends on the job: Loki - Kingsbury Designs & Repairs, Clinton, Mississippi

 

This is Loki. Loki works for David at Kingsbury Designs & Repairs in Clinton, Mississippi. David says Loki was named after the evil brother of Thor, but his customers love him anyway.

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Furry friends on the job: Larry at Douglas Jeweler in Hartford, Wisconsin

11 DAYS AGO
Furry friends on the job: Larry at Douglas Jeweler in Hartford, Wisconsin

Say hello to Larry, the mini golden doodle. Larry loves going to work with his “dad” and “grandpa” at Douglas Jeweler in Hartford, Wisconsin. Larry likes wearing his finest clothes to work and always greets everyone with a tail wag and kisses!

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The Marketing Minute: Trend Spotting

4 DAYS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

11 DAYS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Ellis Jewelers, small-town retailer leaving a big mark

ellis-octDeep southern roots have produced 55 years of business and three generations of jewelers for a local North Carolina family. The Levinson family, known throughout Concord for their active community involvement and their honest approach to jewelry, established their store on the same morals, values and intimacy that characterized their family. Ellis Levinson opened the doors to Ellis Jewelers in its current downtown location in July of 1953. Ever since the retail jeweler has been a mainstay in small town life.

With a small loan from his father (Morris Levinson), and the local bank, Ellis Levinson followed in his father's footsteps when he started his own retail jewelry store. Morris, who owned a retail store in Gastonia, North Carolina, exposed Ellis to retail jewelry life from a young age by encouraging him to work part-time in his store.

With a small amount of money and a brave vision Ellis met the challenges of opening a luxury item store in a small, southern mill town. He geared his inventory to appeal to his "good, hard-working, blue-collar" customers and he even offered credit to them.

"My dad used to carry a more diverse line of products with mass appeal. Items such as punchbowls, china, luggage, lamps and radios alongside the jewelry," recalls Ellis' son Dan. "And he never priced his products out of reach for his customers. He prided himself on offering quality pieces in the low hundreds, but, at the same time, concentrating on the diamond bridal market as well."

But over the years Ellis Jewelers started focusing strictly on the jewelry. Ellis Levinson loved working in retail and, as Dan describes it, "There wasn't a day my Dad didn't get up happy about going into work. He had retail in his blood."

With three children at home, Ellis anticipated at least one of them carrying on the family business, and he was right. Dan, the youngest of the children, worked briefly for Macy's Department store before returning home to work for his father. Discovering that, like his father, he really enjoyed it, Dan decided to make a career in retail jewelry, He started apprenticing under his father and spent years learning the trade, gleaning the expert knowledge that only 50+ years in the business can bring.

As Ellis neared retirement he offered to sell the business to Dan. In 2000 Dan became the official owner of Ellis Jewelers.

"When I came home to work for my dad I started off doing many of the everyday tasks that any new employee would handle. And, that's when I discovered I loved it," states Dan.

 

Dan Takes Over

 

Eight years ago Dan became the official owner of Ellis Jewelers. Understanding the need to keep up with the trends of his community he immediately began to broaden the product line. He introduced branded diamond lines and updated the décor. Gone are the mills which once fueled the local economy. Today, the citizens of Concord have a higher average income and, consequently a more sophisticated taste in jewelry. And Dan Levinson is responding to those changes.

"We still carry good quality, well-priced pieces that helped cement us in this community, but now we have more to offer," states Dan.

Ellis, who recently turned 80, still enjoys visiting

the store. As a founding member of the Southeastern Jewelers Organization (SJO) Ellis helped to form this buying organization to benefit small retail jewelers like him. Created to pool resources, buying power and business knowledge, SJO has been an integral part of the 50+ years that Ellis has been in business.

"The buying power we have as a group far exceeds what we have as individual stores. And, the friendships we have made are critical to our success," states Dan.

The future looks bright for Ellis Jewelers. Adapting to a changing community is the first step in maintaining and building business. As Dan puts it, "Evolving is critical to success and Ellis Jewelers will continue to evolve in the future. We will meet the needs of our customers and, in doing so, will continue to grow our business."

For more information about Ellis Jewelers check out their website at www.ellisfinejewelers.com or call 704-782-9314.

For more information about SJO and the impact they can have on your business contact the Charlotte office at 704-535-7709 or their Cleveland office at 216-374-3944 or visit www.sjorg.com.

 

 


 


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