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From flea markets to estate jewelry market leader

From flea markets to estate jewelry market leader

With Millennials marrying in record numbers, “some...

Take a proactive approach to jewelry retailing

OJA seminar to offer sales techniques, JA certific...

Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

Dorothy Lee Thrift Burke, 90, co-founder of Burkes...

AJA, GJA to co-host annual Convention April 10 – 12

AJA, GJA to co-host annual Convention April 10 – 12

The Alabama Jewelers Association (AJA) and Georgia...

Jewelers of America names 2015 GEM Awards winners

Jewelers of America names 2015 GEM Awards winners

(NEW YORK) - Jewelers of America (JA), the national...

Elisa Ilana’s Lollies Collection has something for everyone

Elisa Ilana’s Lollies Collection has something for everyone

(OMAHA, Neb.) - The Elisa Ilana Collection offers d...

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AISociety AiCertify-2015 debuts with a Global Valuation Standard

The AISociety - Appraisers International Society (AIS) began live and self-study global, online, offerings of AiCertification™2015 at the start of Feb...

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Cas-Ker Company releases 8th edition catalog

(CINCINNATI) - The Cas-ker Company has released the eighth edition of its Tools and Supplies for Jewelers and Watchmakers. The new edition comes with a...

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Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

25 DAYS AGO
Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

Dorothy Lee Thrift Burke, 90, co-founder of Burkes Fine Jewelers in Kilmarnock, Virginia - a family owned and operated fine jewelry and repair store - died on December 31, 2014.

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AISociety AiCertify-2015 debuts with a Global Valuation Standard

25 DAYS AGO

The AISociety - Appraisers International Society (AIS) began live and self-study global, online, offerings of AiCertification™2015 at the start of February with the live, AiResidence sessions of its 5-course series of Valuation Appraisal courses to AIStandard v4.0 for gems, jewelry, watches and othe...

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AJA, GJA to co-host annual Convention April 10 – 12

25 DAYS AGO
AJA, GJA to co-host annual Convention April 10 – 12

The Alabama Jewelers Association (AJA) and Georgia Jewelers Association (GJA) wish to invite all retail jewelers and vendors to the 2015 annual co-hosted Convention at Marriott’s Grand National Resort & Robert Trent Jones Golf Trail in Opelika, Alabama.

The educational program features industry s...

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Take a proactive approach to jewelry retailing

25 DAYS AGO

OJA seminar to offer sales techniques, JA certification opportunity

The Oklahoma Jewelers Association (OJA) invites retail jewelers in Oklahoma and surrounding states to attend a seminar developed to enhance sales techniques targeting today’s multiple generations of jewelry buyers.

Lynn Baldwin and Darc...

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Bulova celebrating 140th anniversary in 2015

25 DAYS AGO

Esteemed watchmaker commemorates 140 years of consistent creativity and innovation

(NEW YORK) - Since 1875, Bulova has been renowned as a force for innovation in timekeeping, known for its dedication to creativity, artistry and craftsmanship. In 2015, to mark 140 years of impressive achievements and a...

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Jewelers Mutual Insurance Company earns 28 consecutive A+ Superior Ratings from A.M. Best Company

25 DAYS AGO

(NEENAH, Wis.) - Jewelers Mutual Insurance Company has earned 28 consecutive A+ Superior financial strength ratings from A.M. Best Company, a highly respected insurance rating and information source. Founded in 1913, Jewelers Mutual is an insurer dedicated solely to serving the jewelry industry in th...

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Cas-Ker Company releases 8th edition catalog

25 DAYS AGO

(CINCINNATI) - The Cas-ker Company has released the eighth edition of its Tools and Supplies for Jewelers and Watchmakers. The new edition comes with an expanded collection of equipment from it’s seventh edition release in 2013, and contains new reference material for watchmakers and jewelers to make...

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GIA to issue revised Colored Stone and Pearl Reports

25 DAYS AGO

(CARLSBAD, Calif.) - GIA has announced, effective Feb. 1, they began issuing revised Colored Stone and Pearl Reports and launched Report Check enhancements. The revised reports feature improved gemstone images and language that reflects the most current gemological terminology. Report Check for color...

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Happy employees equal happy customers

No matter how well you watch cash flow, manage inventory, or make your store attractive to customers, you will lose business if you don't work to develop your employees.

Develop your employees and keep them engaged in your business plan and they will work harder to keep your customers happy. In a high-service industry such as the jewelry industry, contact between the salesperson and the customer can make or break the bond between your business and your customers. Many jewelry store owners, however, fail to recognize how important that connection is.

What can you do as a business owner that will keep your employees engaged and productive? Here are some suggestions:

 

  1. Be honest with prospective employees during the interview process. Accurately describe the work environment and the process for how things are done.
  2. Make sure your employees know exactly what you expect of them. Create a written job description clearly explaining their responsibilities.
  3. Present your employees with challenging assignments to keep them engaged. Provide them with opportunities to grow and develop.
  4. Have a regularly scheduled group meeting with your employees to discuss issues the employees would like to discuss.
  5. Tell your employees when they've done a good job. Utilize some form of recognition program to reward a job well done.
  6. Develop an on-going training program to help improve the employees' knowledge base on your merchandise, selling techniques and customer relations.
  7. Be more creative with your benefits program. Is your benefit program competitive? In addition to health and other normal benefits think outside the box. Buy dinner when employees need to work late. Occasionally treat your employees to lunch. Work with other local vendors to offer an employee discount at their establishments.
  8. Offer a formal system of pay raises. Make sure your employees understand what they have to do to earn raises. Create a formal system of promotion.
  9. Be understanding of your employees' needs. Allow for them to take some time off when they need to attend to a child's or elderly parent's needs.
  10. Understand each of your employees' strengths and weaknesses. Your manager should be a good communicator and leader. Co-workers will work harder for a manager that is well respected than for a weak manager.
  11. Make sure your employees know your long-range goals. Inform them how their performance measures against those goals.
  12. Insist that your employees take vacation. Studies have shown that employees that take vacations are less stressed and lead a healthier life style.
  13. Create an environment of trust. Employees are happier and work harder when they feel they can trust their leaders. Treat all employees with the same level of respect.
  14. Get rid of poor performers. Negative attitudes will effect employees with good attitudes. Hold your employees accountable for their actions, whether positive or negative.

 

Your Employees' Top Priorities

In several studies ranking employees' attitudes toward their jobs, emotional rewards frequently rank highest for contributing to employee satisfaction. Money is behind emotional rewards, but still near the top of the list. Here is a list of the top ten:

  1. Expressed appreciation from employer for work well done.
  2. Knowledge of what's going on in the business and the owner's goals for the business.
  3. Management's understanding of employees' personal needs.
  4. Job security.
  5. Good wages and benefits.
  6. Interesting, challenging work.
  7. Opportunities for growth in responsibilities and compensation.
  8. Management's loyalty to employees.
  9. Good working conditions.
  10. Tactful discipline.

 

Bob Epstein is CEO of Silverman Jewelers Consultants. Since 1945, Silverman has been considered one of the premier sales consulting firms to the jewelry industry, specializing in improving cash flow and maximizing the recovery on distressed inventory through professionally conducted sale events. Bob can be reached at 800-347-1500 or by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..


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