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Last updateThu, 01 Dec 2016 10am
Leading the state in estate jewelry

Leading the state in estate jewelry

Levy’s capitalizing on estate jewelry popularity

Es...

Retailer Roundtable: How do you wish customers happy holidays?

Retailer Roundtable: How do you wish customers happy holidays?

Q: How do you wish customers happy holidays?

“Start...

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Police searching for man who stole $1.6 million bucket of gold

Police searching for man who stole $1.6 million bucket of gold

The New York City police are looking for a quick-thinking thief who stole an 86-pound bucket of gold flakes worth nearly $1.6 million off an armored truck in Manhattan.

The unidentified thief swiped the 5-gallon metal bucket off the back of the vehicl...

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Industry Events

JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

Jewelers for Children (JFC) will hold their annual Facets of Hope on Wednesday, June 7, 2017 at the Mandalay Bay Resort Hotel Casino in Las Vegas, NV.  The day change is a result of the adjusted JCK Show schedule. Charles Stanley of Forevermark and Y...

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On The Move

Jewelers Mutual earns 30th consecutive A+ Superior rating from A.M. Best Company

(NEENAH, Wis.) - Jewelers Mutual Insurance Company has earned its 30th consecutive A+ Superior financial strength rating from A.M. Best Company, one of the world’s most respected insurance rating and information sources.

Founded in 1913, Jewelers Mutua...

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What's New

LaserStar Technologies introduces eStore for spare parts ordering

LaserStar Technologies is proud to announce the release of their newly redesigned online store. LaserStar’s eStore has been redesigned to make your user experience faster, easier and more efficient. Now you will be able to access the eStore and Owner...

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Featured Articles

Female wounded warrior finds passion, career and calling in jewelry

Female wounded warrior finds passion, career and calling in jewelry

There are many paths to finding the right career. Most are predictable, but sometimes the path becomes clear only through adversity. Richard Branson, whose net worth of $4.9 billion makes him nearly 10 times wealthier than Queen Elizabeth II, dropped...

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Latest News

Police searching for man who stole $1.6 million bucket of gold

4 DAYS AGO
Police searching for man who stole $1.6 million bucket of gold

The New York City police are looking for a quick-thinking thief who stole an 86-pound bucket of gold flakes worth nearly $1.6 million off an armored truck in Manhattan.

The unidentified thief swiped the 5-gallon metal bucket off the back of the vehicle on September 29 when a guard briefly went to the...

Readmore

National Jeweler publishes “State of the Majors”

4 DAYS AGO

Report returns for the first time since 2012

(NEW YORK) - National Jeweler has released the “State of the Majors,” a report which analyzes the performance of the country’s largest jewelers and the state of jewelry retailing today. The release of this once-annual report marks the first time National Je...

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JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

4 DAYS AGO
JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

Jewelers for Children (JFC) will hold their annual Facets of Hope on Wednesday, June 7, 2017 at the Mandalay Bay Resort Hotel Casino in Las Vegas, NV.  The day change is a result of the adjusted JCK Show schedule. Charles Stanley of Forevermark and Yancy Weinrich of JCK Events, Luxury and JIS, have ...

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Stuller, Inc. announces 2017 Annual Bench Jeweler Workshop

25 DAYS AGO
Stuller, Inc. announces 2017 Annual Bench Jeweler Workshop

Battle of the Benches competition returns

(LAFAYETTE, La.) - Stuller’s annual Bench Jeweler Workshop featuring the 2nd annual Battle of the Benches competition will return to their global headquarters in Lafayette, Louisiana on March 24th - March 26th, 2017.

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Jewelers Mutual earns 30th consecutive A+ Superior rating from A.M. Best Company

4 DAYS AGO

(NEENAH, Wis.) - Jewelers Mutual Insurance Company has earned its 30th consecutive A+ Superior financial strength rating from A.M. Best Company, one of the world’s most respected insurance rating and information sources.

Founded in 1913, Jewelers Mutual is the only insurer dedicated solely to serving ...

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Greg Gesswein promoted to President of Paul H. Gesswein and Co.

4 DAYS AGO
Greg Gesswein promoted to President of Paul H. Gesswein and Co.

Greg Gesswein has been promoted to president of Paul H. Gesswein and Co., Inc., a 102 year old Bridgeport based manufacturer and distributor of tools, equipment and supplies. Greg is the fourth generation of the Gesswein family to manage the business and replaces his father, Dwight W. Gesswein, who ...

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LaserStar Technologies introduces eStore for spare parts ordering

12 DAYS AGO

LaserStar Technologies is proud to announce the release of their newly redesigned online store. LaserStar’s eStore has been redesigned to make your user experience faster, easier and more efficient. Now you will be able to access the eStore and Owner’s Section with just one login. Ordering spare par...

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Thorsten Jewelry ventures into precious metals with a 14k line

19 DAYS AGO
Thorsten Jewelry ventures into precious metals with a 14k line

(LONG BEACH, Calif.) - Thorsten Jewelry is primarily known for using alternative metals such as tungsten carbide and cobalt chrome to create wedding bands for both men and women. However, they have recently ventured into the world of precious metals as well.

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Happy employees equal happy customers

No matter how well you watch cash flow, manage inventory, or make your store attractive to customers, you will lose business if you don't work to develop your employees.

Develop your employees and keep them engaged in your business plan and they will work harder to keep your customers happy. In a high-service industry such as the jewelry industry, contact between the salesperson and the customer can make or break the bond between your business and your customers. Many jewelry store owners, however, fail to recognize how important that connection is.

What can you do as a business owner that will keep your employees engaged and productive? Here are some suggestions:

 

  1. Be honest with prospective employees during the interview process. Accurately describe the work environment and the process for how things are done.
  2. Make sure your employees know exactly what you expect of them. Create a written job description clearly explaining their responsibilities.
  3. Present your employees with challenging assignments to keep them engaged. Provide them with opportunities to grow and develop.
  4. Have a regularly scheduled group meeting with your employees to discuss issues the employees would like to discuss.
  5. Tell your employees when they've done a good job. Utilize some form of recognition program to reward a job well done.
  6. Develop an on-going training program to help improve the employees' knowledge base on your merchandise, selling techniques and customer relations.
  7. Be more creative with your benefits program. Is your benefit program competitive? In addition to health and other normal benefits think outside the box. Buy dinner when employees need to work late. Occasionally treat your employees to lunch. Work with other local vendors to offer an employee discount at their establishments.
  8. Offer a formal system of pay raises. Make sure your employees understand what they have to do to earn raises. Create a formal system of promotion.
  9. Be understanding of your employees' needs. Allow for them to take some time off when they need to attend to a child's or elderly parent's needs.
  10. Understand each of your employees' strengths and weaknesses. Your manager should be a good communicator and leader. Co-workers will work harder for a manager that is well respected than for a weak manager.
  11. Make sure your employees know your long-range goals. Inform them how their performance measures against those goals.
  12. Insist that your employees take vacation. Studies have shown that employees that take vacations are less stressed and lead a healthier life style.
  13. Create an environment of trust. Employees are happier and work harder when they feel they can trust their leaders. Treat all employees with the same level of respect.
  14. Get rid of poor performers. Negative attitudes will effect employees with good attitudes. Hold your employees accountable for their actions, whether positive or negative.

 

Your Employees' Top Priorities

In several studies ranking employees' attitudes toward their jobs, emotional rewards frequently rank highest for contributing to employee satisfaction. Money is behind emotional rewards, but still near the top of the list. Here is a list of the top ten:

  1. Expressed appreciation from employer for work well done.
  2. Knowledge of what's going on in the business and the owner's goals for the business.
  3. Management's understanding of employees' personal needs.
  4. Job security.
  5. Good wages and benefits.
  6. Interesting, challenging work.
  7. Opportunities for growth in responsibilities and compensation.
  8. Management's loyalty to employees.
  9. Good working conditions.
  10. Tactful discipline.

 

Bob Epstein is CEO of Silverman Jewelers Consultants. Since 1945, Silverman has been considered one of the premier sales consulting firms to the jewelry industry, specializing in improving cash flow and maximizing the recovery on distressed inventory through professionally conducted sale events. Bob can be reached at 800-347-1500 or by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..


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