06292017Thu
Last updateWed, 28 Jun 2017 10pm
Masters of Marketing - A century of sparkling insight - Part 2

Masters of Marketing - A century of sparkling insight - Part 2

Part II – Siegel Jewelers, Grand Rapids, MI

The tra...

Ellis Jewelers Tim Hiatt credits retail success to his genes

Ellis Jewelers Tim Hiatt credits retail success to his genes

They say you can escape your past but not your gen...

Georgia Jewelers Association announces scholarship winners

Georgia Jewelers Association announces scholarship winners

For the sixth year, Georgia Jewelers Association (...

GIA’s M2M app helps retailers tell a diamond’s story

GIA’s M2M app helps retailers tell a diamond’s story

As the creator of the 4Cs, GIA (Gemological Instit...

Retailer Roundtable: What jewelry trends are you seeing leading up to Vegas?

Retailer Roundtable: What jewelry trends are you seeing leading up to Vegas?

Q: What jewelry trends are you seeing leading up to...

Other News

Diamond Producers Association Announces 2017 Marketing Budget of $57M

Diamond Producers Association Announces 2017 Marketing Budget of $57M

(IDEX Online) – The Diamond Producers Association (DPA) announced at the JCK show in Las Vegas that its 2017 full-year marketing investment of $57 million has been approved by its board of directors. The figure more than quadruples last year's budget...

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Industry Events

ASA to offer Gem Identification, Testing and Insurance Report Writing courses at JTV

ASA to offer Gem Identification, Testing and Insurance Report Writing courses at JTV

(RESTON, Vir.) - The American Society of Appraisers (ASA) has announced the offering of a Gemological Boot Camp July 31 - August 3, 2017 and Appraising Gems and Jewelry for Insurance Coverage course August 4-7, 2017 at Jewelry Television in Knoxville,...

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On The Move

Voyager Brands hires Bill Peak as VP of Sales

Voyager Brands hires Bill Peak as VP of Sales

‘Shining star’ joins young, dynamic jewelry wholesaler

(AUSTIN, Tex.) - Voyager Brands is pleased to announce its hire of Bill Peak as Vice President of Sales.

Peak, who brings decades of experience in the industry, served as National Sales Manager at L...

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What's New

Rembrandt Charms introduces Bridal Party Program

Rembrandt Charms introduces Bridal Party Program

(WILLIAMSVILLE, N.Y.) - Rembrandt Charms Bridal Party Expansion Program creates an omni-channel experience for the bridal shopper, and cultivates new and repeat business for the retail jeweler. The Program is a low-cost investment of $170 and can gene...

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Featured Articles

Masters of Marketing - A century of sparkling insight (Part 1)

Masters of Marketing - A century of sparkling insight (Part 1)

Schnack’s Fine Jewelry, Alexandria, LA     

There is rarely a day that goes by when I am not reminded of the famous quote by Milan Kundera, “Business has only two functions - marketing and innovation.” For someone like me, whose life revolves around mar...

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Latest News

Diamond Producers Association Announces 2017 Marketing Budget of $57M

7 HOURS AGO
Diamond Producers Association Announces 2017 Marketing Budget of $57M

(IDEX Online) – The Diamond Producers Association (DPA) announced at the JCK show in Las Vegas that its 2017 full-year marketing investment of $57 million has been approved by its board of directors. The figure more than quadruples last year's budget.

Readmore

Forbes opinion piece suggests ‘Fight For $15’ having negative impact

1 DAY AGO
Forbes opinion piece suggests ‘Fight For $15’ having negative impact

What a difference a week makes.

Last week, Seattle Mayor Ed Murray trumpeted a new report on his city’s minimum wage experiment, from a team of researchers sympathetic to the cause. The Mayor’s request of this report was unusual, given that the city had already funded a separate University of Washing...

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ASA to offer Gem Identification, Testing and Insurance Report Writing courses at JTV

1 DAY AGO
ASA to offer Gem Identification, Testing and Insurance Report Writing courses at JTV

(RESTON, Vir.) - The American Society of Appraisers (ASA) has announced the offering of a Gemological Boot Camp July 31 - August 3, 2017 and Appraising Gems and Jewelry for Insurance Coverage course August 4-7, 2017 at Jewelry Television in Knoxville, TN.

Readmore

Charles Stanley and Yancy Weinrich honored at Jewelers for Children Facets of Hope

8 DAYS AGO
Charles Stanley and Yancy Weinrich honored at Jewelers for Children Facets of Hope

(NEW YORK) - Jewelers for Children (JFC) held the 19th edition of the Facets of Hope event on June 7, in Las Vegas at the Mandalay Bay Resort and Casino. The charity announced that $2.2 million had been raised to support their charity partners in the year ahead bringing the cumulative total since 199...

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Voyager Brands hires Bill Peak as VP of Sales

1 DAY AGO
Voyager Brands hires Bill Peak as VP of Sales

‘Shining star’ joins young, dynamic jewelry wholesaler

(AUSTIN, Tex.) - Voyager Brands is pleased to announce its hire of Bill Peak as Vice President of Sales.

Peak, who brings decades of experience in the industry, served as National Sales Manager at Lakewood, N.J.-based Belair Time Corp. for the past...

Readmore

JA announces 2018 GEM Award for Lifetime Achievement recipient

15 DAYS AGO
JA announces 2018 GEM Award for Lifetime Achievement recipient

Sally Morrison of Gemfields to receive the prestigious award

(NEW YORK) - Jewelers of America (JA) and the GEM Awards Committee have announced that Sally Morrison, Director of Sales and Marketing, Americas, of Gemfields, will receive the GEM Award for Lifetime Achievement at the 16th annual GEM Awards...

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Rembrandt Charms introduces Bridal Party Program

15 DAYS AGO
Rembrandt Charms introduces Bridal Party Program

(WILLIAMSVILLE, N.Y.) - Rembrandt Charms Bridal Party Expansion Program creates an omni-channel experience for the bridal shopper, and cultivates new and repeat business for the retail jeweler. The Program is a low-cost investment of $170 and can generate over $1,500 in sales from one wedding party. ...

Readmore

Jayden Star celebrates 10-year anniversary with new product roll-out

28 DAYS AGO
Jayden Star celebrates 10-year anniversary with new product roll-out

(NEW YORK) - Celebrating with style, Jayden Star marks it’s 10-year anniversary with the biggest new product roll-out in company history during the JCK Las Vegas 2017 show. “With wholesale price points from $3 to $300, it’s hard to go wrong,” says Patrick Retzer, VP of Sales for Jayden Star. “All our...

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Furry Friends: Chase the cavachon

1 DAY AGO
Furry Friends: Chase the cavachon

Chase the cavachon goes to work every day at MLG Jewelry in Ohio - even when there’s an Ohio State game on TV.

Do you have a furry friend that helps out in your store? Tell us about it and send a picture to  bill@southernjewelrynews.com

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Furry Friends: Buffy the Shitzu

8 DAYS AGO
Furry Friends: Buffy the Shitzu

Buffy the shitzu recently celebrated her 10-year anniversary at Carl’s Fine Jewelry in Covington, LA. She’s quite stylish and the customers just love her.

Do you have a furry friend that helps out in your store? Tell us about it and send a picture to bill@southernjewelrynews.com.

 

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Happy employees equal happy customers

No matter how well you watch cash flow, manage inventory, or make your store attractive to customers, you will lose business if you don't work to develop your employees.

Develop your employees and keep them engaged in your business plan and they will work harder to keep your customers happy. In a high-service industry such as the jewelry industry, contact between the salesperson and the customer can make or break the bond between your business and your customers. Many jewelry store owners, however, fail to recognize how important that connection is.

What can you do as a business owner that will keep your employees engaged and productive? Here are some suggestions:

 

  1. Be honest with prospective employees during the interview process. Accurately describe the work environment and the process for how things are done.
  2. Make sure your employees know exactly what you expect of them. Create a written job description clearly explaining their responsibilities.
  3. Present your employees with challenging assignments to keep them engaged. Provide them with opportunities to grow and develop.
  4. Have a regularly scheduled group meeting with your employees to discuss issues the employees would like to discuss.
  5. Tell your employees when they've done a good job. Utilize some form of recognition program to reward a job well done.
  6. Develop an on-going training program to help improve the employees' knowledge base on your merchandise, selling techniques and customer relations.
  7. Be more creative with your benefits program. Is your benefit program competitive? In addition to health and other normal benefits think outside the box. Buy dinner when employees need to work late. Occasionally treat your employees to lunch. Work with other local vendors to offer an employee discount at their establishments.
  8. Offer a formal system of pay raises. Make sure your employees understand what they have to do to earn raises. Create a formal system of promotion.
  9. Be understanding of your employees' needs. Allow for them to take some time off when they need to attend to a child's or elderly parent's needs.
  10. Understand each of your employees' strengths and weaknesses. Your manager should be a good communicator and leader. Co-workers will work harder for a manager that is well respected than for a weak manager.
  11. Make sure your employees know your long-range goals. Inform them how their performance measures against those goals.
  12. Insist that your employees take vacation. Studies have shown that employees that take vacations are less stressed and lead a healthier life style.
  13. Create an environment of trust. Employees are happier and work harder when they feel they can trust their leaders. Treat all employees with the same level of respect.
  14. Get rid of poor performers. Negative attitudes will effect employees with good attitudes. Hold your employees accountable for their actions, whether positive or negative.

 

Your Employees' Top Priorities

In several studies ranking employees' attitudes toward their jobs, emotional rewards frequently rank highest for contributing to employee satisfaction. Money is behind emotional rewards, but still near the top of the list. Here is a list of the top ten:

  1. Expressed appreciation from employer for work well done.
  2. Knowledge of what's going on in the business and the owner's goals for the business.
  3. Management's understanding of employees' personal needs.
  4. Job security.
  5. Good wages and benefits.
  6. Interesting, challenging work.
  7. Opportunities for growth in responsibilities and compensation.
  8. Management's loyalty to employees.
  9. Good working conditions.
  10. Tactful discipline.

 

Bob Epstein is CEO of Silverman Jewelers Consultants. Since 1945, Silverman has been considered one of the premier sales consulting firms to the jewelry industry, specializing in improving cash flow and maximizing the recovery on distressed inventory through professionally conducted sale events. Bob can be reached at 800-347-1500 or by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..


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