12182017Mon
Last updateTue, 12 Dec 2017 7pm
Floyd & Green Jewelers celebrating 25th anniversary

Floyd & Green Jewelers celebrating 25th anniversary

For Steve Floyd & Tom Williams, it seems like ...

“That guy who baby sits jewelry stores”

“That guy who baby sits jewelry stores”

Longtime jeweler fires up retired ambulance to off...

GA jeweler makes ‘Black Panther’ ring for Marvel movies

GA jeweler makes ‘Black Panther’ ring for Marvel movies

Hans and Lynn Allwicher, co-owners of Jewelry Expr...

Other News

Precious gems bear messages from Earth’s molten heart

Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terr...

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Industry Events

GIA reports well attended Jewelry Career Fair and Open House

GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual e...

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On The Move

Responsible Jewellery Council expands into the silver supply chain

Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion add...

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What's New

GN Diamond unveils Diamond Hunt

GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and ...

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Featured Articles

Latest News

Precious gems bear messages from Earth’s molten heart

5 DAYS AGO
Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terraces of Chivor, a legendary emerald site in northe...

Readmore

2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

5 DAYS AGO
2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

(RICHMOND, Vir.) - Richmond’s independent jewelers are pleased to announce that their 2017 Jewels for Children raffle raised $9,450 for the Children’s Hospital Foundation of Richmond at the Children’s Hospital Foundation Ball held November 3 at the Country Club of Virginia. The annual raffle, organiz...

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GIA reports well attended Jewelry Career Fair and Open House

17 DAYS AGO
GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual event at GIA’s Carlsbad World Headquarters was bust...

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IGI presents at AliExpress event ahead of Major Chinese Ecommerce Day

17 DAYS AGO

(SHANGHAI, China) - The International Gemological Institute’s (IGI) Shanghai team delivered a lecture at the AliExpress “Double Eleven Jewelry Industry Gold Sellers Training Session” in Hangzhou, China. AliExpress is an ecommerce platform owned by Alibaba (currently the world’s largest retailer).

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Responsible Jewellery Council expands into the silver supply chain

5 DAYS AGO
Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion adds another key sector to the RJC’s remit, helping t...

Readmore

Jewelry writer Diana Jarrett nabs top notch kudos

5 DAYS AGO
Jewelry writer Diana Jarrett nabs top notch kudos

Popular gemologist-journalist earns Top Ten spot in 2017 national competition

(NEW YORK) - American Federation of Mineralogical Societies (AFMS) has announced the results of their annual Bulletin Editors Contest. Prolific journalist Diana Jarrett ranked in the Top Ten leaderboard among a hoard of Nort...

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GN Diamond unveils Diamond Hunt

11 DAYS AGO
GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and has responded by now offering retailers the abilit...

Readmore

Brad Huisken introduces retail sales training app

17 DAYS AGO

(DENVER) – As retailers face more pressure from online competition, it’s important for brick-and-mortar stores to make the most of every sales opportunity they have. Brad Huisken’s IAS Training provides sales associates and managers with the tools to build customer relationships and increase sales, a...

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Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

5 DAYS AGO
Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

Yoooo, Adrian! This is Adrian, the greeter at The Diamondaire in Saint Charles, Illinois. Adrian is a rescue pup from the Animal Welfare League in Chicago Heights. Lauren & Billy Metzer took her in about a year and a half ago and she went right to work greeting customers, protecting the store an...

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Furry friends on the job: Otto from Kester Jewelry store

11 DAYS AGO
Furry friends on the job: Otto from Kester Jewelry store

Otto the laser welding cat is a 4 year old rescue kitty. The second feline featured in our Furry Friends, Otto is the 4th kitty in 45 years to grace the Kester Jewelry store in Craig, Colorado, where he works side-by-side with owner Richard Tyser. 

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The Marketing Minute: Trend Spotting

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Happy employees equal happy customers

No matter how well you watch cash flow, manage inventory, or make your store attractive to customers, you will lose business if you don't work to develop your employees.

Develop your employees and keep them engaged in your business plan and they will work harder to keep your customers happy. In a high-service industry such as the jewelry industry, contact between the salesperson and the customer can make or break the bond between your business and your customers. Many jewelry store owners, however, fail to recognize how important that connection is.

What can you do as a business owner that will keep your employees engaged and productive? Here are some suggestions:

 

  1. Be honest with prospective employees during the interview process. Accurately describe the work environment and the process for how things are done.
  2. Make sure your employees know exactly what you expect of them. Create a written job description clearly explaining their responsibilities.
  3. Present your employees with challenging assignments to keep them engaged. Provide them with opportunities to grow and develop.
  4. Have a regularly scheduled group meeting with your employees to discuss issues the employees would like to discuss.
  5. Tell your employees when they've done a good job. Utilize some form of recognition program to reward a job well done.
  6. Develop an on-going training program to help improve the employees' knowledge base on your merchandise, selling techniques and customer relations.
  7. Be more creative with your benefits program. Is your benefit program competitive? In addition to health and other normal benefits think outside the box. Buy dinner when employees need to work late. Occasionally treat your employees to lunch. Work with other local vendors to offer an employee discount at their establishments.
  8. Offer a formal system of pay raises. Make sure your employees understand what they have to do to earn raises. Create a formal system of promotion.
  9. Be understanding of your employees' needs. Allow for them to take some time off when they need to attend to a child's or elderly parent's needs.
  10. Understand each of your employees' strengths and weaknesses. Your manager should be a good communicator and leader. Co-workers will work harder for a manager that is well respected than for a weak manager.
  11. Make sure your employees know your long-range goals. Inform them how their performance measures against those goals.
  12. Insist that your employees take vacation. Studies have shown that employees that take vacations are less stressed and lead a healthier life style.
  13. Create an environment of trust. Employees are happier and work harder when they feel they can trust their leaders. Treat all employees with the same level of respect.
  14. Get rid of poor performers. Negative attitudes will effect employees with good attitudes. Hold your employees accountable for their actions, whether positive or negative.

 

Your Employees' Top Priorities

In several studies ranking employees' attitudes toward their jobs, emotional rewards frequently rank highest for contributing to employee satisfaction. Money is behind emotional rewards, but still near the top of the list. Here is a list of the top ten:

  1. Expressed appreciation from employer for work well done.
  2. Knowledge of what's going on in the business and the owner's goals for the business.
  3. Management's understanding of employees' personal needs.
  4. Job security.
  5. Good wages and benefits.
  6. Interesting, challenging work.
  7. Opportunities for growth in responsibilities and compensation.
  8. Management's loyalty to employees.
  9. Good working conditions.
  10. Tactful discipline.

 

Bob Epstein is CEO of Silverman Jewelers Consultants. Since 1945, Silverman has been considered one of the premier sales consulting firms to the jewelry industry, specializing in improving cash flow and maximizing the recovery on distressed inventory through professionally conducted sale events. Bob can be reached at 800-347-1500 or by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..


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