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Last updateThu, 23 Mar 2017 12am
GJA, AJA announce 2017 Convention dates

GJA, AJA announce 2017 Convention dates

The Georgia Jewelers Association (GJA) and Alabama...

Diamond shipping scam impacts 20-plus diamond wholesalers

Diamond shipping scam impacts 20-plus diamond wholesalers

Since November, an estimated 20 or more diamond ve...

Other News

Crime against U.S. jewelers increases for first year since 2012

Crime against U.S. jewelers increases for first year since 2012

(NEW YORK) - Jewelers’ Security Alliance (JSA) has released its 2016 Annual Crime Report covering crime against the jewelry industry in the United States. The total number of crimes against the industry increased from 1,117 in 2015 to 1,245 in 2016, a...

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Industry Events

Stuller hosts mini conference for jewelry group

Stuller hosts mini conference for jewelry group

Leading Jewelers Guild visits global headquarters

(LAFAYETTE, La.) - Stuller recently partnered with the Leading Jewelers Guild (LJG) to host a one-day conference at its global headquarters in Lafayette, Louisiana, giving members of the guild an entire...

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On The Move

Jane Kirk appointed Executive Director of NC Jewelers Association

Jane Kirk appointed Executive Director of NC Jewelers Association

(RALEIGH, N.C.) - The North Carolina Jewelers Association (NCJA) is pleased to announce the appointment of Jane Kirk as Executive Director, effective immediately. The Board’s action comes with the fullest confidence that Kirk will be an excellent stew...

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What's New

ASHI launches 2017 Lovebright Collection Book

ASHI launches 2017 Lovebright Collection Book

ASHI is excited to launch the 2017 Lovebright Collection Book for all of their retail partners to share with their customers. ASHI reports the positive feedback they have received from their retailers, and the overwhelming desire to ignite and promot...

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Featured Articles

Bill Spencer talks jewelry, family and the secret to a successful 3rd generation family business

Bill Spencer talks jewelry, family and the secret to a successful 3rd generation family business

Seventy three years and three generations is a long time to operate a jewelry store. Especially when, according to a Jewelers Board of Trade statistic, over 1,500 jewelry business owners ceased operating in 2016. Yes, that includes wholesalers, manuf...

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Latest News

Crime against U.S. jewelers increases for first year since 2012

20 MINS AGO
Crime against U.S. jewelers increases for first year since 2012

(NEW YORK) - Jewelers’ Security Alliance (JSA) has released its 2016 Annual Crime Report covering crime against the jewelry industry in the United States. The total number of crimes against the industry increased from 1,117 in 2015 to 1,245 in 2016, an increase of 5.8%. Total dollar losses also incre...

Readmore

JA examines pending legislative issues most important to jewelry industry

30 MINS AGO
JA examines pending legislative issues most important to jewelry industry

Jewelers of America’s (JA) latest Legislative Update covers some of the big policy initiatives - including comprehensive tax reform, a potential import tax and the FTC’s “Cultured Diamond” terminology - that are in play for 2017 and their impact on jewelry businesses.

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Stuller hosts mini conference for jewelry group

32 MINS AGO
Stuller hosts mini conference for jewelry group

Leading Jewelers Guild visits global headquarters

(LAFAYETTE, La.) - Stuller recently partnered with the Leading Jewelers Guild (LJG) to host a one-day conference at its global headquarters in Lafayette, Louisiana, giving members of the guild an entire day of education and networking.

Readmore

GJA, AJA announce 2017 Convention dates

22 DAYS AGO
GJA, AJA announce 2017 Convention dates

The Georgia Jewelers Association (GJA) and Alabama Jewelers Association (AJA) have announced they will cohost their annual Convention on March 31- April 2. Now in its 9th year, the two state organizations will join forces at the Marriott Grand National Resort & Robert Trent Jones Golf Trail in O...

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Jane Kirk appointed Executive Director of NC Jewelers Association

22 DAYS AGO
Jane Kirk appointed Executive Director of NC Jewelers Association

(RALEIGH, N.C.) - The North Carolina Jewelers Association (NCJA) is pleased to announce the appointment of Jane Kirk as Executive Director, effective immediately. The Board’s action comes with the fullest confidence that Kirk will be an excellent steward of NCJA’s goals and an advocate for North Caro...

Readmore

Belair Time Corp. names Chuck Goedtke Southeastern Sales Manager

22 DAYS AGO

Belair Time Corporation has announced the appointment of long-time watch industry veteran Chuck Goedtke to Southeastern Regional Sales Manager. Chuck will be covering Florida, Georgia, Tennessee, Alabama, Mississippi and Kentucky for Belair.

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ASHI launches 2017 Lovebright Collection Book

8 DAYS AGO
ASHI launches 2017 Lovebright Collection Book

ASHI is excited to launch the 2017 Lovebright Collection Book for all of their retail partners to share with their customers. ASHI reports the positive feedback they have received from their retailers, and the overwhelming desire to ignite and promote their store’s diamond sales, has been extremely ...

Readmore

ASHI launches the I DO Bridal Sweepstakes

14 DAYS AGO
ASHI launches the I DO Bridal Sweepstakes

Announces winner of #LovebrightValentine Sweepstakes

(NEW YORK) - ASHI is excited to launch the I DO Bridal Sweepstakes, to kickoff the wedding season for its retail partners. Retailers will be able to attract bridal shoppers to their stores, through various social media platforms, and let every bride...

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Online Video Marketing

If a picture is worth a thousand words, a video is worth a million!

It's probably no surprise to you that the Internet is one of the best places to promote your jewelry store. However, what may be surprising is the best place to do that online promotion is YouTube!

That's right. YouTube, that website with all the crazy videos posted by teenagers and humorous home movies of the grandchildren, and other video hosting websites like Yahoo Video and Veoh are some of the BEST places to advertise your store and the brands you carry.

Online Video, also known as IPTV (Internet Protocol Television) is exploding. Over 52% of all new material added to the Internet this year has been video content. This is one bandwagon that you need to jump on and do so quickly. You may never see an opportunity to advertise your business with such a quick return as online video is receiving right now. The online video explosion shows no signs of slowing. More than 10 billion videos are viewed online per month in the U.S. alone, and consumers are using online video ads to help make purchasing decisions.

Online Video Facts:

  • 80% of web users have seen an online video ad
  • 52% took action after viewing the ad
  • 31% visited the advertisers' websites
  • 22% searched for info about the product
  • 15% visited the store to check out the product
  • 12% made a purchase
PLUS!
  • 16% talked to friends/family about the product
  • 9% forwarded the video ad to friends/family

 

YouTube is the fourth most popular web site in the world, following Yahoo, Google and MSN. Online videos are already extremely popular and they will only grow in the years to come. Video IS the future of the Internet. Why? Because video sells! The Infomercial industry has sold over 100 BILLION dollars worth of products on TV, and the reach of Internet video is already more than 1 billion users worldwide!

You don't have to pay a cent to put your video online! You don't need a web site or any special skills to make one! Viewers act faster and buy more after watching a video. With video, you develop an instant rapport with your audience and demonstrate any product, or service.

YouTube, MySpace and Google Video are in the top ten most frequently visited sites in the world, more popular than CNN.com, The New York Times, and Oprah! Over 100 billion videos are watched on YouTube alone every month!

Little Competition - Yet Popular

Online videos provide web site owners an entirely new marketing option. It is still relatively new and few companies use it to market their stores. You can still get in on the ground floor. Now is the time to learn how to take advantage of this new online marketing opportunity before your competition catches on.

The good news is that businesses do NOT have to spend a lot of money or time to put professional quality videos online. There are no costs to upload your videos online. There are also no costs for your videos to be viewed. The only real cost is video production, which can be done relatively inexpensively.

Plus, the BEST online videos have a ‘homemade feel' to them. You don't want a polished ‘featured film' look to them. Videos that look like Hollywood productions or slick Madison Avenue hype are not as effective online. The homemade look to the videos presents a ‘you can trust me' image.

YouTube is by far the biggest video hosting website out there, but it's not the ONLY place you want to post your videos. Currently there are over 60 different video websites where you can post your videos for free, and there are new ones starting all the time. The search engine results vary among the different video hosting sites. A video on one site will get higher results from one video host and yet another video may get the best results from a different video website.

There doesn't seem to be much rhyme or reason as to which one will get the best results and surprisingly Google doesn't always rank the YouTube video higher. So you need to post your videos on as many of them as you possibly can.

Creating a short video promoting your store is by far the best form of advertising that you can do today and one that will give you the greatest ROI. Professional looking videos can be easily made using inexpensive software like VlogIt from Adobe. In a few minutes you can take a group of pictures, create a slide show with background music, and begin to upload it to a video web host.

Since search engines are increasingly looking favorably on video, and since there is so little online video out there, it has created a great opportunity for local retail stores willing to do a little work to get a huge jump on their competition. Most local online video is buried within the listings of Internet yellow page sites that don't optimize the content effectively. Videos hosted on YouTube and other video hosting websites are easily outperforming any other type of online advertising.

Do You Want a Great Online Presence Advertising Your Store including Online Video Marketing, but are Too Busy Running Your Store to Take the Time To Do It Right? Internet 4 Jewelers now offer affordable Internet Marketing packages. Go to www.Internet4Jewelers.com for all the details.


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