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Last updateThu, 08 Dec 2016 10am
Leading the state in estate jewelry

Leading the state in estate jewelry

Levy’s capitalizing on estate jewelry popularity

Es...

Retailer Roundtable: How do you wish customers happy holidays?

Retailer Roundtable: How do you wish customers happy holidays?

Q: How do you wish customers happy holidays?

“Start...

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Deutsche Bank to pay $60 million to settle US gold price-fixing case

Deutsche Bank to pay $60 million to settle US gold price-fixing case

Deutsche Bank has agreed to pay $60 million to settle private U.S. antitrust litigation by traders and other investors who accused the German bank of conspiring to manipulate gold prices at their expense.

The preliminary settlement was filed on Friday ...

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Industry Events

JA New York Show announces expansion of New Designer Gallery to Spring event

JA New York Show announces expansion of New Designer Gallery to Spring event

(NEW YORK) - In 2017, the JA New York Show’s popular New Designer Gallery is entering its 40th year. In celebration of this banner year, and due to increased popularity of the New Designer Gallery among designers, retailers and press, JA New York has ...

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On The Move

Stuller, Inc. names new Vice President of Business Solutions

Stuller, Inc. names new Vice President of Business Solutions

Lafayette native to oversee Gemvision and TDM Solutions

(LAFAYETTE, La.) - Nationally recognized technology innovator and advocate, Douglas Menefee joins Stuller as the vice president of business solutions. Doug will be responsible for the Gemvision an...

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What's New

LaserStar Technologies introduces eStore for spare parts ordering

LaserStar Technologies is proud to announce the release of their newly redesigned online store. LaserStar’s eStore has been redesigned to make your user experience faster, easier and more efficient. Now you will be able to access the eStore and Owner...

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Featured Articles

Female wounded warrior finds passion, career and calling in jewelry

Female wounded warrior finds passion, career and calling in jewelry

There are many paths to finding the right career. Most are predictable, but sometimes the path becomes clear only through adversity. Richard Branson, whose net worth of $4.9 billion makes him nearly 10 times wealthier than Queen Elizabeth II, dropped...

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Latest News

Deutsche Bank to pay $60 million to settle US gold price-fixing case

2 DAYS AGO
Deutsche Bank to pay $60 million to settle US gold price-fixing case

Deutsche Bank has agreed to pay $60 million to settle private U.S. antitrust litigation by traders and other investors who accused the German bank of conspiring to manipulate gold prices at their expense.

The preliminary settlement was filed on Friday with the U.S. District Court in Manhattan, and req...

Readmore

Can a solid returns policy make or break a luxury goods sale?

3 DAYS AGO

Think back to the last time you shopped online. What were some of the factors you took into consideration before putting an item in your cart and hitting the checkout button? Product reviews, maybe? Discounts or promotions? Free shipping, perhaps? And, if you’re like me, you looked for an easy and h...

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JA New York Show announces expansion of New Designer Gallery to Spring event

3 DAYS AGO
JA New York Show announces expansion of New Designer Gallery to Spring event

(NEW YORK) - In 2017, the JA New York Show’s popular New Designer Gallery is entering its 40th year. In celebration of this banner year, and due to increased popularity of the New Designer Gallery among designers, retailers and press, JA New York has announced that it will extend the initiative to bo...

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JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

9 DAYS AGO
JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

Jewelers for Children (JFC) will hold their annual Facets of Hope on Wednesday, June 7, 2017 at the Mandalay Bay Resort Hotel Casino in Las Vegas, NV.  The day change is a result of the adjusted JCK Show schedule. Charles Stanley of Forevermark and Yancy Weinrich of JCK Events, Luxury and JIS, have ...

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Stuller, Inc. names new Vice President of Business Solutions

3 DAYS AGO
Stuller, Inc. names new Vice President of Business Solutions

Lafayette native to oversee Gemvision and TDM Solutions

(LAFAYETTE, La.) - Nationally recognized technology innovator and advocate, Douglas Menefee joins Stuller as the vice president of business solutions. Doug will be responsible for the Gemvision and TDM Solutions’ development and support teams.

Readmore

Jewelers Mutual earns 30th consecutive A+ Superior rating from A.M. Best Company

9 DAYS AGO

(NEENAH, Wis.) - Jewelers Mutual Insurance Company has earned its 30th consecutive A+ Superior financial strength rating from A.M. Best Company, one of the world’s most respected insurance rating and information sources.

Founded in 1913, Jewelers Mutual is the only insurer dedicated solely to serving ...

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LaserStar Technologies introduces eStore for spare parts ordering

17 DAYS AGO

LaserStar Technologies is proud to announce the release of their newly redesigned online store. LaserStar’s eStore has been redesigned to make your user experience faster, easier and more efficient. Now you will be able to access the eStore and Owner’s Section with just one login. Ordering spare par...

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Thorsten Jewelry ventures into precious metals with a 14k line

24 DAYS AGO
Thorsten Jewelry ventures into precious metals with a 14k line

(LONG BEACH, Calif.) - Thorsten Jewelry is primarily known for using alternative metals such as tungsten carbide and cobalt chrome to create wedding bands for both men and women. However, they have recently ventured into the world of precious metals as well.

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Online Video Marketing

If a picture is worth a thousand words, a video is worth a million!

It's probably no surprise to you that the Internet is one of the best places to promote your jewelry store. However, what may be surprising is the best place to do that online promotion is YouTube!

That's right. YouTube, that website with all the crazy videos posted by teenagers and humorous home movies of the grandchildren, and other video hosting websites like Yahoo Video and Veoh are some of the BEST places to advertise your store and the brands you carry.

Online Video, also known as IPTV (Internet Protocol Television) is exploding. Over 52% of all new material added to the Internet this year has been video content. This is one bandwagon that you need to jump on and do so quickly. You may never see an opportunity to advertise your business with such a quick return as online video is receiving right now. The online video explosion shows no signs of slowing. More than 10 billion videos are viewed online per month in the U.S. alone, and consumers are using online video ads to help make purchasing decisions.

Online Video Facts:

  • 80% of web users have seen an online video ad
  • 52% took action after viewing the ad
  • 31% visited the advertisers' websites
  • 22% searched for info about the product
  • 15% visited the store to check out the product
  • 12% made a purchase
PLUS!
  • 16% talked to friends/family about the product
  • 9% forwarded the video ad to friends/family

 

YouTube is the fourth most popular web site in the world, following Yahoo, Google and MSN. Online videos are already extremely popular and they will only grow in the years to come. Video IS the future of the Internet. Why? Because video sells! The Infomercial industry has sold over 100 BILLION dollars worth of products on TV, and the reach of Internet video is already more than 1 billion users worldwide!

You don't have to pay a cent to put your video online! You don't need a web site or any special skills to make one! Viewers act faster and buy more after watching a video. With video, you develop an instant rapport with your audience and demonstrate any product, or service.

YouTube, MySpace and Google Video are in the top ten most frequently visited sites in the world, more popular than CNN.com, The New York Times, and Oprah! Over 100 billion videos are watched on YouTube alone every month!

Little Competition - Yet Popular

Online videos provide web site owners an entirely new marketing option. It is still relatively new and few companies use it to market their stores. You can still get in on the ground floor. Now is the time to learn how to take advantage of this new online marketing opportunity before your competition catches on.

The good news is that businesses do NOT have to spend a lot of money or time to put professional quality videos online. There are no costs to upload your videos online. There are also no costs for your videos to be viewed. The only real cost is video production, which can be done relatively inexpensively.

Plus, the BEST online videos have a ‘homemade feel' to them. You don't want a polished ‘featured film' look to them. Videos that look like Hollywood productions or slick Madison Avenue hype are not as effective online. The homemade look to the videos presents a ‘you can trust me' image.

YouTube is by far the biggest video hosting website out there, but it's not the ONLY place you want to post your videos. Currently there are over 60 different video websites where you can post your videos for free, and there are new ones starting all the time. The search engine results vary among the different video hosting sites. A video on one site will get higher results from one video host and yet another video may get the best results from a different video website.

There doesn't seem to be much rhyme or reason as to which one will get the best results and surprisingly Google doesn't always rank the YouTube video higher. So you need to post your videos on as many of them as you possibly can.

Creating a short video promoting your store is by far the best form of advertising that you can do today and one that will give you the greatest ROI. Professional looking videos can be easily made using inexpensive software like VlogIt from Adobe. In a few minutes you can take a group of pictures, create a slide show with background music, and begin to upload it to a video web host.

Since search engines are increasingly looking favorably on video, and since there is so little online video out there, it has created a great opportunity for local retail stores willing to do a little work to get a huge jump on their competition. Most local online video is buried within the listings of Internet yellow page sites that don't optimize the content effectively. Videos hosted on YouTube and other video hosting websites are easily outperforming any other type of online advertising.

Do You Want a Great Online Presence Advertising Your Store including Online Video Marketing, but are Too Busy Running Your Store to Take the Time To Do It Right? Internet 4 Jewelers now offer affordable Internet Marketing packages. Go to www.Internet4Jewelers.com for all the details.


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