04282017Fri
Last updateTue, 25 Apr 2017 11pm

Other News

PGI takes a look at breathtaking and iconic platinum engagement rings

PGI takes a look at breathtaking and iconic platinum engagement rings

Royalty and Hollywood celebrities are known for gifting their betrothed with the most opulent and exquisite platinum engagement rings. From Queen Elizabeth’s solitaire diamond to Elizabeth Taylor’s 29.4-carat diamond, these baubles were all set in pl...

Readmore

Loading...

Industry Events

Jewelers for Children to celebrate 5th annual Rings of Strength

Jewelers for Children to celebrate 5th annual Rings of Strength

The fifth edition of the popular Jewelers for Children Rings of Strength will be held on Sunday, June 4, at Mandalay Bay Resort Casino in Las Vegas, NV.  The very popular event includes options for a 5K walk or run, a 50K challenging bike ride in the...

Readmore

Loading...

On The Move

Kim International appoints new Sales Manager for Midwest region

Kim International appoints new Sales Manager for Midwest region

Kim International Manufacturing, L.P. is pleased to announce that Bill Reilly has been appointed as their new Upper-Midwest Region Sales Manager. He will be covering the states of Minnesota, Iowa, Wisconsin, North and South Dakota. Bill brings 30 plu...

Readmore

Loading...

What's New

Gesswein introduces the PUK4c welder with SM03 Scope

Gesswein introduces the PUK4c welder with SM03 Scope

The PUK4c precision welder is a compact and versatile TIG impulse welder. Fine and minute welds are carried out under a 10x welding microscope (SM03 Microscope). Very close to laser welding, the PUK4c allows the exact positioning of small, stable spo...

Readmore

Loading...

Featured Articles

Stuller, Inc. wraps up annual Bench Jeweler Workshop

Stuller, Inc. wraps up annual Bench Jeweler Workshop

Jyothi Forman walks away with overall win

(LAFAYETTE, La.) - Stuller hosted their annual Bench Jeweler Workshop this past weekend welcoming more than 200 jewelers from across the country to its global headquarters in Lafayette, Louisiana.

Readmore

Loading...

Latest News

PGI takes a look at breathtaking and iconic platinum engagement rings

2 DAYS AGO
PGI takes a look at breathtaking and iconic platinum engagement rings

Royalty and Hollywood celebrities are known for gifting their betrothed with the most opulent and exquisite platinum engagement rings. From Queen Elizabeth’s solitaire diamond to Elizabeth Taylor’s 29.4-carat diamond, these baubles were all set in platinum, a highly secure setting for their valuable...

Readmore

Origin of gold stash found in piano remains a mystery

2 DAYS AGO
Origin of gold stash found in piano remains a mystery

LONDON (AP) —  British officials say they've been unable to trace the rightful heirs to a trove of gold coins found stashed inside a piano and worth a "life-changing" amount of money.

Readmore

Jewelers for Children to celebrate 5th annual Rings of Strength

2 DAYS AGO
Jewelers for Children to celebrate 5th annual Rings of Strength

The fifth edition of the popular Jewelers for Children Rings of Strength will be held on Sunday, June 4, at Mandalay Bay Resort Casino in Las Vegas, NV.  The very popular event includes options for a 5K walk or run, a 50K challenging bike ride in the scenic foothills of Red Rock Valley, or a street ...

Readmore

New jewelry show planned for Midwest

16 DAYS AGO
New jewelry show planned for Midwest

New Horizons Jewelry Show to be held August 19-21

Jewelry manufacturers, retailers and other industry professionals will come together for the launch of a new event this August in Columbus, Ohio. “The New Horizons Jewelry Show is the only show serving the Midwest and will feature more than 250 booths...

Readmore

Kim International appoints new Sales Manager for Midwest region

2 DAYS AGO
Kim International appoints new Sales Manager for Midwest region

Kim International Manufacturing, L.P. is pleased to announce that Bill Reilly has been appointed as their new Upper-Midwest Region Sales Manager. He will be covering the states of Minnesota, Iowa, Wisconsin, North and South Dakota. Bill brings 30 plus years of experience calling on the independent j...

Readmore

Jewelers of America expands IDEX partnership

9 DAYS AGO
Jewelers of America expands IDEX partnership

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has expanded its partnership with IDEX, the International Diamond Exchange.

Readmore

Gesswein introduces the PUK4c welder with SM03 Scope

2 DAYS AGO
Gesswein introduces the PUK4c welder with SM03 Scope

The PUK4c precision welder is a compact and versatile TIG impulse welder. Fine and minute welds are carried out under a 10x welding microscope (SM03 Microscope). Very close to laser welding, the PUK4c allows the exact positioning of small, stable spot-welds or welds in hard-to-get-to or deep lying p...

Readmore

Ed Levin Jewelry introduces Summer Dance Collection

2 DAYS AGO
Ed Levin Jewelry introduces Summer Dance Collection

(CAMBRIDGE, N.Y.) - Ed Levin Jewelry, shaping American design since 1950®, invites you to get in a summer mood with Summer Dance, Ed Levin Jewelry’s latest collection of new designs.

Readmore

Online Video Marketing

If a picture is worth a thousand words, a video is worth a million!

It's probably no surprise to you that the Internet is one of the best places to promote your jewelry store. However, what may be surprising is the best place to do that online promotion is YouTube!

That's right. YouTube, that website with all the crazy videos posted by teenagers and humorous home movies of the grandchildren, and other video hosting websites like Yahoo Video and Veoh are some of the BEST places to advertise your store and the brands you carry.

Online Video, also known as IPTV (Internet Protocol Television) is exploding. Over 52% of all new material added to the Internet this year has been video content. This is one bandwagon that you need to jump on and do so quickly. You may never see an opportunity to advertise your business with such a quick return as online video is receiving right now. The online video explosion shows no signs of slowing. More than 10 billion videos are viewed online per month in the U.S. alone, and consumers are using online video ads to help make purchasing decisions.

Online Video Facts:

  • 80% of web users have seen an online video ad
  • 52% took action after viewing the ad
  • 31% visited the advertisers' websites
  • 22% searched for info about the product
  • 15% visited the store to check out the product
  • 12% made a purchase
PLUS!
  • 16% talked to friends/family about the product
  • 9% forwarded the video ad to friends/family

 

YouTube is the fourth most popular web site in the world, following Yahoo, Google and MSN. Online videos are already extremely popular and they will only grow in the years to come. Video IS the future of the Internet. Why? Because video sells! The Infomercial industry has sold over 100 BILLION dollars worth of products on TV, and the reach of Internet video is already more than 1 billion users worldwide!

You don't have to pay a cent to put your video online! You don't need a web site or any special skills to make one! Viewers act faster and buy more after watching a video. With video, you develop an instant rapport with your audience and demonstrate any product, or service.

YouTube, MySpace and Google Video are in the top ten most frequently visited sites in the world, more popular than CNN.com, The New York Times, and Oprah! Over 100 billion videos are watched on YouTube alone every month!

Little Competition - Yet Popular

Online videos provide web site owners an entirely new marketing option. It is still relatively new and few companies use it to market their stores. You can still get in on the ground floor. Now is the time to learn how to take advantage of this new online marketing opportunity before your competition catches on.

The good news is that businesses do NOT have to spend a lot of money or time to put professional quality videos online. There are no costs to upload your videos online. There are also no costs for your videos to be viewed. The only real cost is video production, which can be done relatively inexpensively.

Plus, the BEST online videos have a ‘homemade feel' to them. You don't want a polished ‘featured film' look to them. Videos that look like Hollywood productions or slick Madison Avenue hype are not as effective online. The homemade look to the videos presents a ‘you can trust me' image.

YouTube is by far the biggest video hosting website out there, but it's not the ONLY place you want to post your videos. Currently there are over 60 different video websites where you can post your videos for free, and there are new ones starting all the time. The search engine results vary among the different video hosting sites. A video on one site will get higher results from one video host and yet another video may get the best results from a different video website.

There doesn't seem to be much rhyme or reason as to which one will get the best results and surprisingly Google doesn't always rank the YouTube video higher. So you need to post your videos on as many of them as you possibly can.

Creating a short video promoting your store is by far the best form of advertising that you can do today and one that will give you the greatest ROI. Professional looking videos can be easily made using inexpensive software like VlogIt from Adobe. In a few minutes you can take a group of pictures, create a slide show with background music, and begin to upload it to a video web host.

Since search engines are increasingly looking favorably on video, and since there is so little online video out there, it has created a great opportunity for local retail stores willing to do a little work to get a huge jump on their competition. Most local online video is buried within the listings of Internet yellow page sites that don't optimize the content effectively. Videos hosted on YouTube and other video hosting websites are easily outperforming any other type of online advertising.

Do You Want a Great Online Presence Advertising Your Store including Online Video Marketing, but are Too Busy Running Your Store to Take the Time To Do It Right? Internet 4 Jewelers now offer affordable Internet Marketing packages. Go to www.Internet4Jewelers.com for all the details.


Columnist


×