07282016Thu
Last updateTue, 26 Jul 2016 9pm
Ron Rosen Jewelry’s Love Life collection: Unlike any you’ve seen

Ron Rosen Jewelry’s Love Life collection: Unlike any you’ve seen

‘Luxuriously affordable’ line draws rave reviews a...

ASHI launches Fine Jewelry catalog

ASHI launches Fine Jewelry catalog

ASHI is pleased to announce the release of its new...

Evans Jewelers creates a local “Destination” hot spot

Evans Jewelers creates a local “Destination” hot spot

“I cannot say enough wonderful things about Evans ...

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ISG Global Network introduces Gemology Lab

ISG Global Network introduces Gemology Lab

The ISG Global Network (ISG) is pleased to introduce the ISG Gemology Lab, the latest addition to ISG’s network of gemological and appraisal services. The purpose of the ISG Gemology Lab is to provide world-class gemological services for the identifi...

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Industry Events

Industry notables join panel at GIA’s New York Jewelry Career Fair

Industry notables join panel at GIA’s New York Jewelry Career Fair

Gem and jewelry’s largest recruiting event will take place July 25 at the Javits Center

(NEW YORK) - Prominent personalities from the gem and jewelry industry will join GIA at the Jacob Javits Center in New York for the Institute’s annual Jewelry Care...

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On The Move

Southern Gates® appoints reps for TOLA region

(CHARLESTON, S.C.) - The Southern Gates® Collection is pleased to announce the addition of two new representatives to their growing sales team. Robert and Dana Douglas join The Cargo Hold in the TOLA region, bringing the best-selling Southern Gates® C...

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What's New

MJSA launches new Designer Collaborative

MJSA launches new Designer Collaborative

Appoints Andrea Hill as Designer Advocate

MJSA, the U.S. trade association dedicated to professional excellence in jewelry making & design, has announced plans to launch the MJSA Designer Collaborative, a community through which jewelry designers ...

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Featured Articles

Eager to grow, eager to please, Costar Imports realizing goal of going national

Eager to grow, eager to please, Costar Imports realizing goal of going national

With expansions to the San Francisco Bay Area and Thailand, Costar Imports has come a long way since Ram Kedia opened up shop in New Orleans back in 1988.

Costar began as a diamond wholesaler supplying independent retail jewelers in the Southeastern U...

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Latest News

ISG Global Network introduces Gemology Lab

1 DAY AGO
ISG Global Network introduces Gemology Lab

The ISG Global Network (ISG) is pleased to introduce the ISG Gemology Lab, the latest addition to ISG’s network of gemological and appraisal services. The purpose of the ISG Gemology Lab is to provide world-class gemological services for the identification of natural and created gemstones, and their...

Readmore

AGS Laboratories Certificates for the ASHI I DO Collection

1 DAY AGO
AGS Laboratories Certificates for the ASHI I DO Collection

Give your customers another reason to buy a beautiful bridal engagement ring from the ASHI I DO Collection, knowing that the diamond was graded by a respected independent gemological laboratory.  ASHI, in association with the American Gem Society Laboratories (AGSL), now offers a detailed Diamond Gr...

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Industry notables join panel at GIA’s New York Jewelry Career Fair

20 DAYS AGO
Industry notables join panel at GIA’s New York Jewelry Career Fair

Gem and jewelry’s largest recruiting event will take place July 25 at the Javits Center

(NEW YORK) - Prominent personalities from the gem and jewelry industry will join GIA at the Jacob Javits Center in New York for the Institute’s annual Jewelry Career Fair on July 25. The not-to-miss opening panel ...

Readmore

4th annual Rings of Strength Tour: Walking, running, biking and yoga to support Jewelers for Children

27 DAYS AGO
4th annual Rings of Strength Tour: Walking, running, biking and yoga to support Jewelers for Children

(NEW YORK) - Jewelers for Children held the 4th annual Rings of Strength Tour on Thursday, June 2, at Mandalay Bay Resort and Casino in Las Vegas. More than 160 participants assembled at 5:30 a.m. to either walk or run 5K, or bike one of two courses, a leisurely 15K route or a challenging 50K route. ...

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Southern Gates® appoints reps for TOLA region

1 DAY AGO

(CHARLESTON, S.C.) - The Southern Gates® Collection is pleased to announce the addition of two new representatives to their growing sales team. Robert and Dana Douglas join The Cargo Hold in the TOLA region, bringing the best-selling Southern Gates® Collection to independent jewelry stores in Texas, ...

Readmore

Eaton Hudson launches new Jewelry Advisory Division

7 DAYS AGO
Eaton Hudson launches new Jewelry Advisory Division

Led by former Silverman Consultants’ team and focused on exit strategies and asset disposition

(ALPHARETTA, Ga. & TORONTO) - Eaton Hudson has announced the formation of a new division, Eaton Hudson Jewelry Advisors. Based in Charleston, SC, the division, led by the former Silverman Consultants tea...

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MJSA launches new Designer Collaborative

1 DAY AGO
MJSA launches new Designer Collaborative

Appoints Andrea Hill as Designer Advocate

MJSA, the U.S. trade association dedicated to professional excellence in jewelry making & design, has announced plans to launch the MJSA Designer Collaborative, a community through which jewelry designers can share ideas, discover inspiration, and find th...

Readmore

Thorsten Jewelry introduces tungsten bands with precious metal inlays

1 DAY AGO
Thorsten Jewelry introduces tungsten bands with precious metal inlays

(LONG BEACH, Calif.) - Thorsten Jewelry, a leading manufacturer of alternative metal wedding bands for men and women, is proud to launch their tungsten and precious metal inlaid wedding bands.  Tungsten rings with precious metal inlays offer the retail jeweler an opportunity to sell an alternative me...

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Online Video Marketing

If a picture is worth a thousand words, a video is worth a million!

It's probably no surprise to you that the Internet is one of the best places to promote your jewelry store. However, what may be surprising is the best place to do that online promotion is YouTube!

That's right. YouTube, that website with all the crazy videos posted by teenagers and humorous home movies of the grandchildren, and other video hosting websites like Yahoo Video and Veoh are some of the BEST places to advertise your store and the brands you carry.

Online Video, also known as IPTV (Internet Protocol Television) is exploding. Over 52% of all new material added to the Internet this year has been video content. This is one bandwagon that you need to jump on and do so quickly. You may never see an opportunity to advertise your business with such a quick return as online video is receiving right now. The online video explosion shows no signs of slowing. More than 10 billion videos are viewed online per month in the U.S. alone, and consumers are using online video ads to help make purchasing decisions.

Online Video Facts:

  • 80% of web users have seen an online video ad
  • 52% took action after viewing the ad
  • 31% visited the advertisers' websites
  • 22% searched for info about the product
  • 15% visited the store to check out the product
  • 12% made a purchase
PLUS!
  • 16% talked to friends/family about the product
  • 9% forwarded the video ad to friends/family

 

YouTube is the fourth most popular web site in the world, following Yahoo, Google and MSN. Online videos are already extremely popular and they will only grow in the years to come. Video IS the future of the Internet. Why? Because video sells! The Infomercial industry has sold over 100 BILLION dollars worth of products on TV, and the reach of Internet video is already more than 1 billion users worldwide!

You don't have to pay a cent to put your video online! You don't need a web site or any special skills to make one! Viewers act faster and buy more after watching a video. With video, you develop an instant rapport with your audience and demonstrate any product, or service.

YouTube, MySpace and Google Video are in the top ten most frequently visited sites in the world, more popular than CNN.com, The New York Times, and Oprah! Over 100 billion videos are watched on YouTube alone every month!

Little Competition - Yet Popular

Online videos provide web site owners an entirely new marketing option. It is still relatively new and few companies use it to market their stores. You can still get in on the ground floor. Now is the time to learn how to take advantage of this new online marketing opportunity before your competition catches on.

The good news is that businesses do NOT have to spend a lot of money or time to put professional quality videos online. There are no costs to upload your videos online. There are also no costs for your videos to be viewed. The only real cost is video production, which can be done relatively inexpensively.

Plus, the BEST online videos have a ‘homemade feel' to them. You don't want a polished ‘featured film' look to them. Videos that look like Hollywood productions or slick Madison Avenue hype are not as effective online. The homemade look to the videos presents a ‘you can trust me' image.

YouTube is by far the biggest video hosting website out there, but it's not the ONLY place you want to post your videos. Currently there are over 60 different video websites where you can post your videos for free, and there are new ones starting all the time. The search engine results vary among the different video hosting sites. A video on one site will get higher results from one video host and yet another video may get the best results from a different video website.

There doesn't seem to be much rhyme or reason as to which one will get the best results and surprisingly Google doesn't always rank the YouTube video higher. So you need to post your videos on as many of them as you possibly can.

Creating a short video promoting your store is by far the best form of advertising that you can do today and one that will give you the greatest ROI. Professional looking videos can be easily made using inexpensive software like VlogIt from Adobe. In a few minutes you can take a group of pictures, create a slide show with background music, and begin to upload it to a video web host.

Since search engines are increasingly looking favorably on video, and since there is so little online video out there, it has created a great opportunity for local retail stores willing to do a little work to get a huge jump on their competition. Most local online video is buried within the listings of Internet yellow page sites that don't optimize the content effectively. Videos hosted on YouTube and other video hosting websites are easily outperforming any other type of online advertising.

Do You Want a Great Online Presence Advertising Your Store including Online Video Marketing, but are Too Busy Running Your Store to Take the Time To Do It Right? Internet 4 Jewelers now offer affordable Internet Marketing packages. Go to www.Internet4Jewelers.com for all the details.


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