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Last updateSat, 30 Apr 2016 1pm
Russell Mefford - Jeweler by day, Southern Rocker by night

Russell Mefford - Jeweler by day, Southern Rocker by night

If you’re a Southern rock fan you know the differe...

JA New York Spring Show reports increased attendance

JA New York Spring Show reports increased attendance

Co-Location with MJSA and Lueur, new dates contrib...

Retailer Roundtable: What was your best store promotion?

Retailer Roundtable: What was your best store promotion?

Q: What was your best store promotion?

“For a numbe...

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

(DALLAS) - PAJ (Prime Art & Jewel), who holds t...

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Morganite: The modern face of jewelry

Morganite: The modern face of jewelry

Trends come and go as quickly as the seasons. Much like American culture, tastes in music, fashion and color are constantly evolving. And when they evolve, it pays to be on the current trend.

In the case of the jewelry industry, we are right in the mi...

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Industry Events

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are ...

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On The Move

Cecilia Gardner’s role at JVC to change in 2017

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th y...

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What's New

JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC...

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Featured Articles

Industry writer goes from writing retail to working it

Industry writer goes from writing retail to working it

Paul Holewa, a freelance writer for Southern and Mid-America Jewelry News , has worked as a trade journalist since 1995. For most of that time, he has learned about best retailer practices by networking with and interviewing top jewelry store owners and...

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Latest News

Morganite: The modern face of jewelry

1 DAY AGO
Morganite: The modern face of jewelry

Trends come and go as quickly as the seasons. Much like American culture, tastes in music, fashion and color are constantly evolving. And when they evolve, it pays to be on the current trend.

In the case of the jewelry industry, we are right in the middle of a morganite sensation. A stone mostly disr...

Readmore

One fifth of the world's gold is buried in London - and here's where it's hidden

3 DAYS AGO
One fifth of the world's gold is buried in London - and here's where it's hidden

SECRET vaults in London house one fifth of all the gold on the planet, with a staggering £172 billion worth of bullion tucked away under the capital’s streets.

Vaults under the Bank of England on Threadneedle Street are said to hold 5,134 tonnes of gold, making up the majority of the 6,256 tonne tota...

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JA New York Spring Show reports increased attendance

1 DAY AGO
JA New York Spring Show reports increased attendance

Co-Location with MJSA and Lueur, new dates contributing factors to success

(NEW YORK) - After an “extremely strong” opening day on Sunday, the JA New York Spring show proudly reported high-attendance momentum throughout the three day show. The co-location with MJSA and Lueur, a successful hosted buyer...

Readmore

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

18 DAYS AGO
Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are part of R. Harder Gallery of Gems and Minerals fro...

Readmore

Cecilia Gardner’s role at JVC to change in 2017

1 DAY AGO

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th year.

Readmore

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

1 DAY AGO
ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

(DALLAS) - PAJ (Prime Art & Jewel), who holds the exclusive license for ELLE Time & Jewelry in agreement with ELLE Magazine , is pleased to announce that they will be exhibiting in the Plumb Club at JCK Las Vegas in June, 2016.

ELLE is a powerhouse brand most noted for its personal beauty mark, ...

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JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

1 DAY AGO

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC provides simple and useable tools for all jeweler...

Readmore

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

1 DAY AGO
TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel is shaking up Father Time in 2016, launching the adventurous Maverick Collection. Inspired by the ground-breaking Son of Time masterpiece, the Maverick Collection takes TW Steel’s bold attitude, blends in cool vintage styling and twists it all together to deliver a totally fresh take on tim...

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The lore and lure of gems

Sparkling. Enticing. Enchanting. Do you secretly covet a large, flawless diamond? Are you mesmerized by the rich beauty of emeralds? Do you treasure tantalizing tanzanite?

Throughout the ages, gems have captivated us with their alluring magic. The ancient Egyptians revered midnight-blue lapis lazuli, pairing it with purest gold in striking ornaments for their royal pharaohs. In the India of antiquity, rubies were known as the "king of gems". Warriors, believing these precious gems to convey invincibility, wore them into battle for protection. The Chinese have venerated jade for millennia, considering it a celestial blessing, a harbinger of happiness and prosperity. Rich purple amethyst, included in the British Crown Jewels, has been favored by both royalty and clergy. According to lore, its influence helps prevent drunkenness! Shining turquoise, the color of the sky, was sacred to the American Indian, and is still widely used in Native American jewelry.

The ancient lore surrounding precious gems fosters a mystique. We are captivated by their charm. Who does not know his own birthstone? Mother's rings, featuring the children's birthstones, remain a popular cherished tradition.

Even the world-weary sceptic has a soft spot for romance. It's the spice of life. Do you cast a curious glance at your daily horoscope? Or play your "lucky numbers" in the lottery? Even Scrooge eventually succumbed to the spirit of Christmas, the magic of seeing the world through the joy and awe of a child. Love spawns the greatest romance, for love has the highest transformative power. Even though "once bitten" by love, not only incurable romantics throw caution to the wind to grasp again for the brass ring of happiness. The romance is the dream. What could be more captivating than a perfect, pure diamond as a pledge of this shared dream of happiness? A diamond is forever.

The subtle effects of gems are legend. Stone cutters of yore would rejuvenate their fatigued eyes by gazing at emeralds, considered to have restorative powers for vision. Today's "New Age" resurgent interest in crystals touts the subtle effects of quartz, tourmaline, tiger eye, carnelian - most natural gems - especially in their original or crystalline form. Often used directly for healing purposes, such as in massage therapy, these "healing stones" are also popularly incorporated into talismans and amulets.

Jewels project power. Traditionally the domain of royalty, precious gems have been incorporated into Crown Jewels throughout the ages. Coronation - crowning the monarch with precious gems - conveys their potency, symbolically bestowing royalty, even divinity. Some world-class jewels, such as the Hope Diamond, are so compelling they generate their own legends. According to ancient lore, the magnificent blue Hope was the stolen eye from the statue of an Indian deity, resulting in the gem's "curse". Owned throughout the ages by a plethora of the world's royalty and elite, including Louis XIV of France, it was eventually acquired by jeweler extraordinaire Harry Winston, who gifted it to the Smithsonian Museum, its current home.

Do you believe? Tap into the romance of stones. Nourish the dream. Successful salespeople are aware of the power of the lore of gems. They romance the sale. The secret key to sales is that ultimately you sell yourself. A genuine love of gems is infectious. Through nourishing their lore, you nurture yourself. Spinning the web of romance, you unfurl your dream. The captivating lore and lure of gems is a self-fulfilling prophecy.

Mia Katrin is an award-winning, internationally celebrated couture jewelry designer, specializing in one-of-a-kind and limited edition high-end necklaces with precious gems in 18-24 karat gold and platinum. Her Collections, which have been worn by A-List Hollywood celebrities, are featured in many top galleries and stores throughout the country, where she regularly hosts Trunk Shows. Contact Mia via her website, http://jeweljewel.com, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or call (877) JEWEL-MY.


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