06022015Tue
Last updateSun, 31 May 2015 7pm
Colored gemstones trends and treatments updates

Colored gemstones trends and treatments updates

As jewelry store owners ready themselves for the J...

24K Rose Co. introduces new gift for Dads, Grads & Golfers

24K Rose Co. introduces new gift for Dads, Grads & Golfers

(MINNEAPOLIS ) - 24 Karat Rose & Loyalty Co. is...

Atlanta Jewelry Show to offer GIA® Diamond Grading Lab at August Show

Atlanta Jewelry Show to offer GIA® Diamond Grading Lab at August Show

(ATLANTA) - As part of an ongoing effort to expand ...

Pre-selling Tucson creates increase in custom work

Pre-selling Tucson creates increase in custom work

Many jewelry store owners gamble on their Vegas je...

3 pros take top honors in Bench Pressure Challenge

3 pros take top honors in Bench Pressure Challenge

After four battles between jewelry-design masters,...

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Lafonn announces launch of new website

Lafonn announces launch of new website

(CYPRESS, Calif.) - Lafonn, the jewelry brand known for offering luxurious designs at a price within reach, announces the launch of their new website. ...

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Guarantee an entry into the 2015 Bank of America Chicago Marathon with Jewelers for Children

1 DAY AGO
Guarantee an entry into the 2015 Bank of America Chicago Marathon with Jewelers for Children

Jewelers for Children (JFC) has guaranteed entries for the 2015 Bank of America Chicago Marathon to be held on October 11. This means that runners participating in the Chicago Marathon can not only run in one of the Abbott World Marathon Majors, but they can raise funds for JFC at the same time.

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Reporting cash transactions; file electronically for security and speed

1 DAY AGO

By Suzan Flamm, Senior Counsel Jewelers Vigilance Committee

(NEW YORK) - Our industry has long been familiar with the obligation to report to the U.S. Treasury Department when sellers receive over $10,000 in cash. Some companies submit many 8300 Forms every year documenting these transactions, and oth...

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Jewelry shines at the Jewelers of America Fashion Show at AGS Conclave

1 DAY AGO
Jewelry shines at the Jewelers of America Fashion Show at AGS Conclave

Showcased fine jewelry from 27 jewelry designers

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, produced the Jewelers of America Fashion Show at American Gem Society (AGS) Conclave in front of a standing room only crowd of AGS...

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Select By Centurion coming to Dallas Ritz Carlton, August 30-31

1 DAY AGO

(DALLAS) - The Select By Centurion Show returns for its sixth consecutive year to the beautiful Ritz Carlton Hotel in Dallas for its annual show. Timed to coincide with the final holiday buying needs of mainstream better fine jewelry stores, this invitation only show will take place Sunday and Monday...

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ASHI Diamonds appoints Ron Delger to represent Pacific Northwest region

1 DAY AGO

(NEW YORK) - ASHI Diamonds, a premier diamond jewelry manufacturer servicing over 1,000 fine independent retail jewelers in North America for over 30 years, is pleased to announce the addition of Ron Delger as their sales representative and marketing consultant for the Pacific Northwest Region of Was...

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Hoover & Strong announces new hires

1 DAY AGO

Hoover & Strong, a manufacturer and refiner precious metals since 1912, is pleased to announce the appointment of a new National Sales Representative and a new Diamond Manager.

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Lafonn announces launch of new website

1 DAY AGO
Lafonn announces launch of new website

(CYPRESS, Calif.) - Lafonn, the jewelry brand known for offering luxurious designs at a price within reach, announces the launch of their new website. The user-friendly desktop and mobile site contain beautiful imagery, responsive design, and engaging content.

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Diamond Banc offers 360 degrees of liquidity services for the retail jeweler

1 DAY AGO
Diamond Banc offers 360 degrees of liquidity services for the retail jeweler

Diamond Banc is offering what they describe as “an industry changing menu of financial services” to the retail jeweler. They are eager to partner with select retailers who want to quickly transform their revenue stream by assisting their clients not only when they wish to buy jewelry, but also when ...

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Do you do appraisals?

What a lovely day, 85 degrees, low humidity, slight breeze out of the north, (my store is south of the Krispy Kreme) a squirrel has a nut in it's mouth digging a hole. I'm sitting on the bench in front of my store taking a break when an old car pulls up and something told me my bliss was about to end.

The driver gets out of the car wearing a 20 year old shirt with a 19 year old food stain on it, and he was looking right at me kinda funny. Maybe he thought I was goofier looking than him with my optivisor, my store phone, my cell phone, my pager, my blue tooth, my 7 pairs of tweezers, my 6 pens and 2 pencils all clipped to my ears or my apron. Wait... maybe I was goofier looking than him?

Anyway, he comes walking up and asked if I was the jeweler. Now, normally I'd be thinking, "what do you think?" But since I'm next door to a gun store, most people think I'm a gunsmith so I had to give him a break on that one. I told him I was and asked him how I could help... like maybe buying him a new shirt or something.

I know. I've heard the same story about the old guy that walked into a jewelry store in old coveralls and no one would help him because of how he was dressed so he drove to the competition and pulled $10,000 in cash out and bought something on the spot. Yeah right. That didn't happen. If it did, someone needs to give me solid proof because in my 30 years experience if they look like this guy, they don't have $10,000... or a wife to spend it on.

The guy asked me if I did appraisals. I told him I did. He stuck his hand in front of my face and showed me a diamond nugget ring that was dirtier than his shirt. YUCK!

"Is that a Diamond?"

I realized now that I was going to have to get up from my comfy resting spot if only to try and get away from that smelly thing under my nose. We walked in the store and I didn't see any big round bulges in his pockets (the kind that $10,000 in cash makes) so I'm back to my original theory by now. I asked him why he needed an appraisal and he told me someone wanted to sell him that ring and he wanted to know if it was real. (I wanted to know what the guy looked like that he was buying that nasty thing from) I told him that a written appraisal was $75, but it wouldn't help him much unless he was going to insure it which didn't seem likely.

"I don't need nuthin' written down, just tell me what it's worth."

Okay class, here's your lesson for the day. When people started buying diamonds off of the Internet, they would bring them to a jewelry store to validate their purchase. They wanted to know if the bright shiny rock in their left hand matched the overwhelming amount of paperwork in their right hand. In the beginning, most of us didn't think anything about it and would spend 60-90 seconds looking at it and say yes or no. Then, the inevitable happened.

Someone bought an expensive diamond off the Internet and took it to their local jeweler who verified it was what the paperwork said it was. The guy buying the diamond decided to keep it and got married. A few years later the marriage didn't work out and one of them went to sell the ring only to find out after all that it wasn't what the paperwork said.

Uh Oh! That Internet company is in big trouble now. Nope. Out of business. Gone. Vanished.

The only person in the entire chain of events that was still approachable was the home town jeweler and he got sued by the guy who bought the diamond off the Internet. Why you ask? Because the guy claimed that he made his buying decision based upon the professional opinion of the home town jeweler... even though the jeweler didn't charge him a dime and only spent about 60 seconds looking at it. I don't remember the outcome of the case, but I do know one thing. It forever changed the way I approach appraisals.

I, like many thousands of you out there, carry appraisal liability insurance. I made a decision that I will never again do a verbal appraisal as long as I live (or until my policy is no longer in force, whichever comes first). I can glance at a cert paper and a diamond and in 2 seconds tell you if they match with about a 75% certainty. But I'm not willing to get sued just because someone "didn't need nuthin' written down." If you want my professional opinion, you'll have to pay for it. If I'm charging you $75 - $100 then I'm doing due diligence to the situation and signing my name to a legal document that is covered under my appraisal liability policy. If I'm wrong, I've got insurance to protect myself. Me saying, "Yep, it's a diamond" is not covered in most instances and leaves me wide open legally. Why would I do that when I pay a lot of money to be protected legally?

As a matter of fact, if a person is not going to hire me to do a full blown written appraisal, I won't even so much as hold the object in my hand. Because it starts that game of: "Just look at it, I won't sue you or nuthin'. Just look at it and tell me if it's real." If I'm not holding it, I can't see it and I can't render a professional opinion on it. I know a lot of people think I carry that a little too far (and I probably do), but when I explain the situation to my customer, they understand. They don't always like it, but they understand... even though they would never sue me.

A lot of people I've found are more than willing to spend the money to find out if they got what they paid for while they're still in that ‘30 day refund window,' so it's not all bad. Selling appraisal services is one of my profit centers so why would I give it away? But today it worked out better than I could have ever imagined.

Old dirty shirt guy with the nastiest ring I think I've ever seen (made nasty by someone else mind you) decided he was going to hand it to me anyway and make me take a look. The ring was way too small for his finger and when he tried to take it off it wouldn't budge. He tugged once. He tugged twice. And everyone knows what happened next. He started licking the ring like it was an ice cream cone and I thought I was gonna throw up. Through my gags I told him not to bother... cough cough... I'm not going... cough cough... to look at it.

So... what do you think of my policy now?

Chuck is the owner of Anthony Jewelers in Nashville, TN. Chuck also owns CMK Co., a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. You can contact him at 615-354-6361, www.CMKcompany.com or send e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it..


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