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Last updateThu, 08 Dec 2016 10am
Retailer Roundtable: How do you wish customers happy holidays?

Retailer Roundtable: How do you wish customers happy holidays?

Q: How do you wish customers happy holidays?

“Start...

Leading the state in estate jewelry

Leading the state in estate jewelry

Levy’s capitalizing on estate jewelry popularity

Es...

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Deutsche Bank to pay $60 million to settle US gold price-fixing case

Deutsche Bank to pay $60 million to settle US gold price-fixing case

Deutsche Bank has agreed to pay $60 million to settle private U.S. antitrust litigation by traders and other investors who accused the German bank of conspiring to manipulate gold prices at their expense.

The preliminary settlement was filed on Friday ...

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Industry Events

JA New York Show announces expansion of New Designer Gallery to Spring event

JA New York Show announces expansion of New Designer Gallery to Spring event

(NEW YORK) - In 2017, the JA New York Show’s popular New Designer Gallery is entering its 40th year. In celebration of this banner year, and due to increased popularity of the New Designer Gallery among designers, retailers and press, JA New York has ...

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On The Move

Stuller, Inc. names new Vice President of Business Solutions

Stuller, Inc. names new Vice President of Business Solutions

Lafayette native to oversee Gemvision and TDM Solutions

(LAFAYETTE, La.) - Nationally recognized technology innovator and advocate, Douglas Menefee joins Stuller as the vice president of business solutions. Doug will be responsible for the Gemvision an...

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What's New

LaserStar Technologies introduces eStore for spare parts ordering

LaserStar Technologies is proud to announce the release of their newly redesigned online store. LaserStar’s eStore has been redesigned to make your user experience faster, easier and more efficient. Now you will be able to access the eStore and Owner...

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Featured Articles

Female wounded warrior finds passion, career and calling in jewelry

Female wounded warrior finds passion, career and calling in jewelry

There are many paths to finding the right career. Most are predictable, but sometimes the path becomes clear only through adversity. Richard Branson, whose net worth of $4.9 billion makes him nearly 10 times wealthier than Queen Elizabeth II, dropped...

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Latest News

Deutsche Bank to pay $60 million to settle US gold price-fixing case

1 DAY AGO
Deutsche Bank to pay $60 million to settle US gold price-fixing case

Deutsche Bank has agreed to pay $60 million to settle private U.S. antitrust litigation by traders and other investors who accused the German bank of conspiring to manipulate gold prices at their expense.

The preliminary settlement was filed on Friday with the U.S. District Court in Manhattan, and req...

Readmore

Can a solid returns policy make or break a luxury goods sale?

2 DAYS AGO

Think back to the last time you shopped online. What were some of the factors you took into consideration before putting an item in your cart and hitting the checkout button? Product reviews, maybe? Discounts or promotions? Free shipping, perhaps? And, if you’re like me, you looked for an easy and h...

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JA New York Show announces expansion of New Designer Gallery to Spring event

2 DAYS AGO
JA New York Show announces expansion of New Designer Gallery to Spring event

(NEW YORK) - In 2017, the JA New York Show’s popular New Designer Gallery is entering its 40th year. In celebration of this banner year, and due to increased popularity of the New Designer Gallery among designers, retailers and press, JA New York has announced that it will extend the initiative to bo...

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JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

8 DAYS AGO
JFC to honor Charles Stanley and Yancy Weinrich at Facets of Hope event

Jewelers for Children (JFC) will hold their annual Facets of Hope on Wednesday, June 7, 2017 at the Mandalay Bay Resort Hotel Casino in Las Vegas, NV.  The day change is a result of the adjusted JCK Show schedule. Charles Stanley of Forevermark and Yancy Weinrich of JCK Events, Luxury and JIS, have ...

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Stuller, Inc. names new Vice President of Business Solutions

2 DAYS AGO
Stuller, Inc. names new Vice President of Business Solutions

Lafayette native to oversee Gemvision and TDM Solutions

(LAFAYETTE, La.) - Nationally recognized technology innovator and advocate, Douglas Menefee joins Stuller as the vice president of business solutions. Doug will be responsible for the Gemvision and TDM Solutions’ development and support teams.

Readmore

Jewelers Mutual earns 30th consecutive A+ Superior rating from A.M. Best Company

8 DAYS AGO

(NEENAH, Wis.) - Jewelers Mutual Insurance Company has earned its 30th consecutive A+ Superior financial strength rating from A.M. Best Company, one of the world’s most respected insurance rating and information sources.

Founded in 1913, Jewelers Mutual is the only insurer dedicated solely to serving ...

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LaserStar Technologies introduces eStore for spare parts ordering

16 DAYS AGO

LaserStar Technologies is proud to announce the release of their newly redesigned online store. LaserStar’s eStore has been redesigned to make your user experience faster, easier and more efficient. Now you will be able to access the eStore and Owner’s Section with just one login. Ordering spare par...

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Thorsten Jewelry ventures into precious metals with a 14k line

23 DAYS AGO
Thorsten Jewelry ventures into precious metals with a 14k line

(LONG BEACH, Calif.) - Thorsten Jewelry is primarily known for using alternative metals such as tungsten carbide and cobalt chrome to create wedding bands for both men and women. However, they have recently ventured into the world of precious metals as well.

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Getting it write

So what do you want to know? That may be the knee jerk response you give to someone coming into your business asking if you can "tell them a little bit more about _____" (fill in the blank). A decade or so back, consumers smugly approached the diamond ring case at the mall jeweler ‘armed' with a basic understanding of the 4 Cs. And, of course, it's still a pretty good idea to have that foundation if one is going to put down serious cash for an engagement ring.

But even with this fragile economy - or maybe because of it - people want to know more when it comes to jewelry these days. What should you look for as a sign of quality? Do treatments matter? Are they permanent? The list gets pretty specific if you hang around counters long enough, eaves dropping on the next looky-loo.

Maybe having less discretionary income available to most people means they really have to think through every purchase. So are there ways to actually make that work for you? Perhaps. Meet the need - create an ally.

A tool hiding right in front of you - make that write in front of you - could be the several books dedicated to making wise choices with jewelry. You say you don't need those - because you are already knowledgeable about every little divot in the jewelry world? I agree, but your customer isn't, and that's my point.

Veteran jeweler-appraiser Susan Eisen wrote "Crazy About Jewelry!" to teach women how to buy - maybe even when to sell and how to care for their jewelry - all wrapped around light hearted illustrations that reinforce to the reader "It's not going to hurt at all - you're going to have a blast."

Renowned gem and jewelry author Renee Newman writes prolifically on a number of gem specific subjects that are important to both the trade and to consumers. Her latest release, "Diamond Ring Buying Guide" is a beautifully produced 7th edition tome answering just about any question the most thorough investigative mind could come up with when it comes to that subject. And because colored diamonds and new ring styles are penetrating the market at every level, she sorts out all of these vital concerns as well.

"Jewelry Savvy - What Every Jewelry Wearer Should Know," sounds like just the ticket to equip a consumer with the how-to's of who should select what - and why. Not every jewelry style is for everyone, a fact known stingingly well to women with a jewelry box full of "this doesn't really look good on me." But clever authors Cynthia Sliwa and Caroline Stanley say it's not a mystery - it's an acquired technique that anyone can learn.

Who doesn't love "Antiques Roadshow?" Eventually we all catch ourselves shouting our ‘appraised value' back at the TV screen before the expert delights or disappoints the anxious item owner in front of the entire world - who are watching this traveling appraisal fair road show.

Bell, a veteran appraiser with years of experience, is one of the elite experts that tour with the show to venues around the US. Locals line up forever it seems, clutching their treasures for the brief chance to experience their 15 minutes of fame or ‘not-so-much'. One of Bell's books, "How to be a Jewelry Detective," puts the shopper in the driver's seat. Her content rich, purse-sized book dives right into subjects like what to look for in findings, hallmarks, clues found on stones, and do-able tips for field-testing materials. It makes an intriguing game out of sleuthing for ‘what in the world' one is looking at, in an antiques store, or in grandma's trinket box.

I've just run down my current list of personal faves when it comes to jewelry books. And you may want to run out and get these books yourself so you'll be armed with more insider's info than ever before. And when that next looky-loo comes into your place and says, "What can you tell me about ____?" - you'll be a genius.

You can do one-better than that by actually having several of these books handy as an added value with your next sale; especially for that timid customer who wasn't at all confident about their choice. These books are also an important way to thank loyal customers who give you first shot at fulfilling their wish-list when it comes to jewelry. They will likely not read any of these books in one sitting. And you like that. Every time they curl up in a corner at home or pull out your thoughtful gift book from their bag while waiting at the Jiffy Lube, they will think of you. And they should - because you did the write thing.

Graduate Gemologist and Registered Master Valuer Diana Jarrett is also a member of the National Association of Jewelry Appraisers (NAJA). She's a frequent lecturer at conferences and trade shows. Jarrett serves as Colored Stone Editor for Rapaport Diamond Report; with other works regularly appearing in trade and consumer publications. Contact her at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit her website: www.dianajarrett.com.


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