12112017Mon
Last updateWed, 06 Dec 2017 6am
“That guy who baby sits jewelry stores”

“That guy who baby sits jewelry stores”

Longtime jeweler fires up retired ambulance to off...

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports, a leading diamond jewelry manufa...

GA jeweler makes ‘Black Panther’ ring for Marvel movies

GA jeweler makes ‘Black Panther’ ring for Marvel movies

Hans and Lynn Allwicher, co-owners of Jewelry Expr...

Judy Upton awarded 2017 AJA Associate Member of the Year

Judy Upton awarded 2017 AJA Associate Member of the Year

Judy Upton, owner of Judy Carter and Associates, w...

Other News

NRF says Senate passage of tax reform could give shoppers ‘free Christmas’

NRF says Senate passage of tax reform could give shoppers ‘free Christmas’

(WASHINGTON) - The National Retail Federation (NRF) welcomed Senate passage of landmark tax reform legislation, saying congressional action on the pro-growth plan is helping boost consumer confidence and that savings from reform could be enough to pay...

Readmore

Loading...

Industry Events

GIA reports well attended Jewelry Career Fair and Open House

GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual e...

Readmore

Loading...

On The Move

American Gem Trade Association GemFair™ and U.S. Antique Shows to co-locate in Las Vegas

American Gem Trade Association GemFair™ and U.S. Antique Shows to co-locate in Las Vegas

Partnership will mutually benefit exhibitors and attendees

(NEW YORK) - The American Gem Trade Association (AGTA) and U.S. Antique Shows are pleased to announce that their Las Vegas events will be co-located at the Las Vegas Convention Center, beginnin...

Readmore

Loading...

What's New

GN Diamond unveils Diamond Hunt

GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and ...

Readmore

Loading...

Latest News

NRF says Senate passage of tax reform could give shoppers ‘free Christmas’

4 DAYS AGO
NRF says Senate passage of tax reform could give shoppers ‘free Christmas’

(WASHINGTON) - The National Retail Federation (NRF) welcomed Senate passage of landmark tax reform legislation, saying congressional action on the pro-growth plan is helping boost consumer confidence and that savings from reform could be enough to pay for many families’ holiday shopping.

Readmore

Maximize the store experience

4 DAYS AGO

Jewelers Mutual’s 5 tips to go beyond the sale this holiday season

(NEENAH, Wis.) - We’ve all heard the catch phrase “don’t sweat the small stuff”, but in retail nothing could be further from the truth, especially this holiday season. Facing the busiest time of year and increased traffic, it’s easy to...

Readmore

GIA reports well attended Jewelry Career Fair and Open House

9 DAYS AGO
GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual event at GIA’s Carlsbad World Headquarters was bust...

Readmore

IGI presents at AliExpress event ahead of Major Chinese Ecommerce Day

9 DAYS AGO

(SHANGHAI, China) - The International Gemological Institute’s (IGI) Shanghai team delivered a lecture at the AliExpress “Double Eleven Jewelry Industry Gold Sellers Training Session” in Hangzhou, China. AliExpress is an ecommerce platform owned by Alibaba (currently the world’s largest retailer).

Readmore

American Gem Trade Association GemFair™ and U.S. Antique Shows to co-locate in Las Vegas

4 DAYS AGO
American Gem Trade Association GemFair™ and U.S. Antique Shows to co-locate in Las Vegas

Partnership will mutually benefit exhibitors and attendees

(NEW YORK) - The American Gem Trade Association (AGTA) and U.S. Antique Shows are pleased to announce that their Las Vegas events will be co-located at the Las Vegas Convention Center, beginning in June of 2019. AGTA GemFair™ Las Vegas is a de...

Readmore

Rembrandt expanding U.S. operations to support sales growth of traditional charm bracelet business

4 DAYS AGO
Rembrandt expanding U.S. operations to support sales growth of traditional charm bracelet business

(WILLIAMSVILLE, N.Y.) - Rembrandt Charms is expanding its Williamsville, New York operations to include a new state of the art, eco-friendly electroplating facility. Rembrandt Charms was awarded an Empire State Development Grant by New York State for this project. The expansion is an integral part of...

Readmore

GN Diamond unveils Diamond Hunt

4 DAYS AGO
GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and has responded by now offering retailers the abilit...

Readmore

Brad Huisken introduces retail sales training app

9 DAYS AGO

(DENVER) – As retailers face more pressure from online competition, it’s important for brick-and-mortar stores to make the most of every sales opportunity they have. Brad Huisken’s IAS Training provides sales associates and managers with the tools to build customer relationships and increase sales, a...

Readmore

Furry friends on the job: Otto from Kester Jewelry store

4 DAYS AGO
Furry friends on the job: Otto from Kester Jewelry store

Otto the laser welding cat is a 4 year old rescue kitty. The second feline featured in our Furry Friends, Otto is the 4th kitty in 45 years to grace the Kester Jewelry store in Craig, Colorado, where he works side-by-side with owner Richard Tyser. 

Readmore

Furry friends on the job: Riley of M Lange Pearl Company

11 DAYS AGO
Furry friends on the job: Riley of M Lange Pearl Company

This is Riley. Riley is an 8 1/2 year-old full-sized male standard poodle. He goes to work daily with pearl dealer Norman Lange at M Lange Pearl Company in Oconomowoc, Wisconsin, where he serves as the “office manager.” Norman says the suave poodle is especially excited to greet his female customers...

Readmore

The Marketing Minute: Trend Spotting

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

Readmore

The Marketing Minute: Pricing Strategy

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Getting it write

So what do you want to know? That may be the knee jerk response you give to someone coming into your business asking if you can "tell them a little bit more about _____" (fill in the blank). A decade or so back, consumers smugly approached the diamond ring case at the mall jeweler ‘armed' with a basic understanding of the 4 Cs. And, of course, it's still a pretty good idea to have that foundation if one is going to put down serious cash for an engagement ring.

But even with this fragile economy - or maybe because of it - people want to know more when it comes to jewelry these days. What should you look for as a sign of quality? Do treatments matter? Are they permanent? The list gets pretty specific if you hang around counters long enough, eaves dropping on the next looky-loo.

Maybe having less discretionary income available to most people means they really have to think through every purchase. So are there ways to actually make that work for you? Perhaps. Meet the need - create an ally.

A tool hiding right in front of you - make that write in front of you - could be the several books dedicated to making wise choices with jewelry. You say you don't need those - because you are already knowledgeable about every little divot in the jewelry world? I agree, but your customer isn't, and that's my point.

Veteran jeweler-appraiser Susan Eisen wrote "Crazy About Jewelry!" to teach women how to buy - maybe even when to sell and how to care for their jewelry - all wrapped around light hearted illustrations that reinforce to the reader "It's not going to hurt at all - you're going to have a blast."

Renowned gem and jewelry author Renee Newman writes prolifically on a number of gem specific subjects that are important to both the trade and to consumers. Her latest release, "Diamond Ring Buying Guide" is a beautifully produced 7th edition tome answering just about any question the most thorough investigative mind could come up with when it comes to that subject. And because colored diamonds and new ring styles are penetrating the market at every level, she sorts out all of these vital concerns as well.

"Jewelry Savvy - What Every Jewelry Wearer Should Know," sounds like just the ticket to equip a consumer with the how-to's of who should select what - and why. Not every jewelry style is for everyone, a fact known stingingly well to women with a jewelry box full of "this doesn't really look good on me." But clever authors Cynthia Sliwa and Caroline Stanley say it's not a mystery - it's an acquired technique that anyone can learn.

Who doesn't love "Antiques Roadshow?" Eventually we all catch ourselves shouting our ‘appraised value' back at the TV screen before the expert delights or disappoints the anxious item owner in front of the entire world - who are watching this traveling appraisal fair road show.

Bell, a veteran appraiser with years of experience, is one of the elite experts that tour with the show to venues around the US. Locals line up forever it seems, clutching their treasures for the brief chance to experience their 15 minutes of fame or ‘not-so-much'. One of Bell's books, "How to be a Jewelry Detective," puts the shopper in the driver's seat. Her content rich, purse-sized book dives right into subjects like what to look for in findings, hallmarks, clues found on stones, and do-able tips for field-testing materials. It makes an intriguing game out of sleuthing for ‘what in the world' one is looking at, in an antiques store, or in grandma's trinket box.

I've just run down my current list of personal faves when it comes to jewelry books. And you may want to run out and get these books yourself so you'll be armed with more insider's info than ever before. And when that next looky-loo comes into your place and says, "What can you tell me about ____?" - you'll be a genius.

You can do one-better than that by actually having several of these books handy as an added value with your next sale; especially for that timid customer who wasn't at all confident about their choice. These books are also an important way to thank loyal customers who give you first shot at fulfilling their wish-list when it comes to jewelry. They will likely not read any of these books in one sitting. And you like that. Every time they curl up in a corner at home or pull out your thoughtful gift book from their bag while waiting at the Jiffy Lube, they will think of you. And they should - because you did the write thing.

Graduate Gemologist and Registered Master Valuer Diana Jarrett is also a member of the National Association of Jewelry Appraisers (NAJA). She's a frequent lecturer at conferences and trade shows. Jarrett serves as Colored Stone Editor for Rapaport Diamond Report; with other works regularly appearing in trade and consumer publications. Contact her at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit her website: www.dianajarrett.com.


Columnist