09052015Sat
Last updateWed, 02 Sep 2015 12am

Tracy Pearls founder, Tracy Bronson dies at 90

Henry (Tracy) Bronson, founder of Tracy Pearls, di...

ICA appoints Gary Roskin as Executive Director

ICA appoints Gary Roskin as Executive Director

(NEW YORK) - The International Colored Gemstone Ass...

New appointment strengthens Endless Jewelry’s global marketing team

New appointment strengthens Endless Jewelry’s global marketing team

Endless Jewelry has appointed Mikkel Berg as globa...

Hoover & Strong announces new Fairmined metal source

Hoover & Strong announces new Fairmined metal source

Currently sourcing Fairmined gold and silver from ...

Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

Atlanta Jewelry Show ends 65th anniversary celebration with a flourish

August 2015 Edition Filled With New Resources, New...

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How Extremely Tiny Diamonds Could Be Used To Deliver Drugs

How Extremely Tiny Diamonds Could Be Used To Deliver Drugs

What good is a diamond so small that you need one of the most powerful microscopes in the world to see it? Scientists are working on ways to use these tiny treasures to deliver drugs more effectively.

Nanodiamonds are much like the diamonds you've see...

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Industry Events

Distinct points of view and a broad product range define JA New York Summer 2015

(NEW YORK) - The JA New York Summer show, held July 26 - 28th at the Jacob Javits Center, was host to an astounding breadth of product offerings in a serene and welcoming environment. Architectural or personalized pieces on display in the designer pav...

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On The Move

JBT President Dione Kenyon to retire

JBT President Dione Kenyon to retire

Dione Kenyon has announced to the Jewelers Board of Trade (JBT) Executive Committee her plans to retire from JBT, with a time frame dependent on transitioning her replacement, in 2016.

At that time, she will complete 14 years as JBT President, 25 year...

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What's New

Bulova redefines technology with UHF

Bulova redefines technology with UHF

(NEW YORK) – Having debuted in Bulova Accutron II and the Precisionist collection, Bulova’s proprietary high performance UHF (Ultra High Frequency) movement is now being extended into its Sea King and Military collections.

The heart of the movement is ...

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Featured Articles

Diamonds ‘n Dunes delivers cosmopolitan style to the Outer Banks of North Carolina

Diamonds ‘n Dunes delivers cosmopolitan style to the Outer Banks of North Carolina

When Eileen Alexanian and Ken Kelley left New York City to vacation in the Outer Banks of North Carolina, they never expected it to be a life changing trip. But the husband and wife jewelry team, who’d worked in the heart of the New York Diamond Dist...

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Latest News

How Extremely Tiny Diamonds Could Be Used To Deliver Drugs

3 DAYS AGO
How Extremely Tiny Diamonds Could Be Used To Deliver Drugs

What good is a diamond so small that you need one of the most powerful microscopes in the world to see it? Scientists are working on ways to use these tiny treasures to deliver drugs more effectively.

Nanodiamonds are much like the diamonds you've seen on expensive jewelry — they are faceted, extreme...

Readmore

Retailers estimate shoplifting, incidents of fraud cost $44 billion in 2014, according to National Retail Security Survey

3 DAYS AGO

(LONG BEACH, Calif.) - A study released from NRF PROTECT, the industry’s largest retail loss prevention event in North America, finds that retailers lose billions of dollars to shoplifting, employee and vendor theft and administrative error - collectively known as inventory shrink. According to the N...

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Tracy Pearls founder, Tracy Bronson dies at 90

4 DAYS AGO

Henry (Tracy) Bronson, founder of Tracy Pearls, died on May 31, 2015. Bronson opened Tracy Pearls, a pearl importing and wholesaling company in 1960. He worked there until 2004 when he sold the company to Rebecca Shemwell. Tracy and Rebecca had been partners until she bought him out. Rebecca will be...

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ICA appoints Gary Roskin as Executive Director

4 DAYS AGO
ICA appoints Gary Roskin as Executive Director

(NEW YORK) - The International Colored Gemstone Association (ICA) is pleased to announce that well-known gems and jewelry expert Gary Roskin has been appointed as ICA Executive Director.

Mr. Roskin began in the new position on August 4 at ICA’s New York office. He is responsible for ICA’s day-to-day a...

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JBT President Dione Kenyon to retire

3 DAYS AGO
JBT President Dione Kenyon to retire

Dione Kenyon has announced to the Jewelers Board of Trade (JBT) Executive Committee her plans to retire from JBT, with a time frame dependent on transitioning her replacement, in 2016.

At that time, she will complete 14 years as JBT President, 25 years of service to JBT, beginning as a Board Director...

Readmore

Findings manufacturer, American Jewelry Components opens in Detroit

4 DAYS AGO

(DETROIT, Mich.) - In the heart of Motor City, you’ll find a new jewelry manufacturing firm with an exceptional combination of skills and deep roots in the jewelry industry. A full-service jewelry manufacturer with a focus on high-volume die striking, American Jewelry Components, LLC. (AJC) formed ea...

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Bulova redefines technology with UHF

4 DAYS AGO
Bulova redefines technology with UHF

(NEW YORK) – Having debuted in Bulova Accutron II and the Precisionist collection, Bulova’s proprietary high performance UHF (Ultra High Frequency) movement is now being extended into its Sea King and Military collections.

The heart of the movement is a three-prong quartz crystal producing a vibration...

Readmore

Jewelers Mutual announces coverage of smart jewelry

4 DAYS AGO

(NEENAH, Wis.) - In response to rising interest from smart jewelry owners looking to protect their investments, Jewelers Mutual Insurance Company announces its coverage of smart jewelry with the same worldwide personal jewelry insurance protection it offers for traditional jewelry.

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Getting it write

So what do you want to know? That may be the knee jerk response you give to someone coming into your business asking if you can "tell them a little bit more about _____" (fill in the blank). A decade or so back, consumers smugly approached the diamond ring case at the mall jeweler ‘armed' with a basic understanding of the 4 Cs. And, of course, it's still a pretty good idea to have that foundation if one is going to put down serious cash for an engagement ring.

But even with this fragile economy - or maybe because of it - people want to know more when it comes to jewelry these days. What should you look for as a sign of quality? Do treatments matter? Are they permanent? The list gets pretty specific if you hang around counters long enough, eaves dropping on the next looky-loo.

Maybe having less discretionary income available to most people means they really have to think through every purchase. So are there ways to actually make that work for you? Perhaps. Meet the need - create an ally.

A tool hiding right in front of you - make that write in front of you - could be the several books dedicated to making wise choices with jewelry. You say you don't need those - because you are already knowledgeable about every little divot in the jewelry world? I agree, but your customer isn't, and that's my point.

Veteran jeweler-appraiser Susan Eisen wrote "Crazy About Jewelry!" to teach women how to buy - maybe even when to sell and how to care for their jewelry - all wrapped around light hearted illustrations that reinforce to the reader "It's not going to hurt at all - you're going to have a blast."

Renowned gem and jewelry author Renee Newman writes prolifically on a number of gem specific subjects that are important to both the trade and to consumers. Her latest release, "Diamond Ring Buying Guide" is a beautifully produced 7th edition tome answering just about any question the most thorough investigative mind could come up with when it comes to that subject. And because colored diamonds and new ring styles are penetrating the market at every level, she sorts out all of these vital concerns as well.

"Jewelry Savvy - What Every Jewelry Wearer Should Know," sounds like just the ticket to equip a consumer with the how-to's of who should select what - and why. Not every jewelry style is for everyone, a fact known stingingly well to women with a jewelry box full of "this doesn't really look good on me." But clever authors Cynthia Sliwa and Caroline Stanley say it's not a mystery - it's an acquired technique that anyone can learn.

Who doesn't love "Antiques Roadshow?" Eventually we all catch ourselves shouting our ‘appraised value' back at the TV screen before the expert delights or disappoints the anxious item owner in front of the entire world - who are watching this traveling appraisal fair road show.

Bell, a veteran appraiser with years of experience, is one of the elite experts that tour with the show to venues around the US. Locals line up forever it seems, clutching their treasures for the brief chance to experience their 15 minutes of fame or ‘not-so-much'. One of Bell's books, "How to be a Jewelry Detective," puts the shopper in the driver's seat. Her content rich, purse-sized book dives right into subjects like what to look for in findings, hallmarks, clues found on stones, and do-able tips for field-testing materials. It makes an intriguing game out of sleuthing for ‘what in the world' one is looking at, in an antiques store, or in grandma's trinket box.

I've just run down my current list of personal faves when it comes to jewelry books. And you may want to run out and get these books yourself so you'll be armed with more insider's info than ever before. And when that next looky-loo comes into your place and says, "What can you tell me about ____?" - you'll be a genius.

You can do one-better than that by actually having several of these books handy as an added value with your next sale; especially for that timid customer who wasn't at all confident about their choice. These books are also an important way to thank loyal customers who give you first shot at fulfilling their wish-list when it comes to jewelry. They will likely not read any of these books in one sitting. And you like that. Every time they curl up in a corner at home or pull out your thoughtful gift book from their bag while waiting at the Jiffy Lube, they will think of you. And they should - because you did the write thing.

Graduate Gemologist and Registered Master Valuer Diana Jarrett is also a member of the National Association of Jewelry Appraisers (NAJA). She's a frequent lecturer at conferences and trade shows. Jarrett serves as Colored Stone Editor for Rapaport Diamond Report; with other works regularly appearing in trade and consumer publications. Contact her at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit her website: www.dianajarrett.com.


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