02222017Wed
Last updateTue, 14 Feb 2017 4pm
Paying tribute to one of the oldest bench jewelers in the southeast

Paying tribute to one of the oldest bench jewelers in the southeast

John Bosco:  May 23, 1924 - December 14, 2016

The f...

Jewelers Helping Jewelers

Jewelers Helping Jewelers

The Southern Jewelers Guild takes a look at the exp...

Retailer Roundtable: Is the bead trend over?

Retailer Roundtable: Is the bead trend over?

Q: Is the bead trend over?

“The bead trend is defin...

Big idea for little diamonds

Big idea for little diamonds

HH Gold turns retailers’ melee into by-the-inch cr...

Other News

Printing up compassion in 3D

Printing up compassion in 3D

There is no remedy to cure the tragic hurt caused by the loss of a child. For a grieving parent, the best one can hope for is time to process the pain and a few happy memories. Time comes easy, but for parents of stillborn children, happy memories ar...

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Industry Events

Continental Buying Group conducts live, on-site testing for lab grown diamonds at January Show

Continental Buying Group conducts live, on-site testing for lab grown diamonds at January Show

GSI & G-Cal tests find 100% of vendors in compliance

As part of its ongoing commitment to excellence, the Continental Buying Group (CBG) conducted on-site testing of live diamond goods during the January 23-25, CBG Show in Orlando.

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On The Move

Noble Display and Packaging merges with J. Grant & Co.

Noble Display and Packaging merges with J. Grant & Co.

Noble Group brings greater service, products, pricing for independent jewelers

(CEDAR GROVE, N.J.) - Noble Display and Packaging has announced the completion of its merger with J. Grant & Co., a display and packaging company known for designing and...

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What's New

Sterling Reputation releases 2017 Supplement

Sterling Reputation releases 2017 Supplement

Sunrise, FL-based supplier of fashion-forward, high quality sterling silver jewelry, Sterling Reputation is pleased to present it’s new 2017 supplement. The new supplement features 20 beautiful new styles, many tailored to the Millennial generation.

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Featured Articles

Retailer Roundtable: How was your Christmas season and what were your hot sellers?

Retailer Roundtable: How was your Christmas season and what were your hot sellers?

Q: How was your Christmas season and what were your hot sellers?  

“The actual numbers are still being tabulated, but what I can say is the numbers are close to 10 percent over last year’s holiday season. Which was quite a surprise as the months and we...

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Latest News

Printing up compassion in 3D

7 DAYS AGO
Printing up compassion in 3D

There is no remedy to cure the tragic hurt caused by the loss of a child. For a grieving parent, the best one can hope for is time to process the pain and a few happy memories. Time comes easy, but for parents of stillborn children, happy memories are often in short order.

Srdjan Urosev hopes his com...

Readmore

NRF forecasts retail sales will increase 3.7- 4.2 percent over 2016

7 DAYS AGO
NRF forecasts retail sales will increase 3.7- 4.2 percent over 2016

(WASHINGTON, D.C.) - The National Retail Federation (NRF) released its economic forecast for 2017 last week, projecting retail industry sales, which exclude automobiles, gasoline stations and restaurants, will grow between 3.7 and 4.2 percent over 2016. Online and other non-store/online sales, which ...

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Continental Buying Group conducts live, on-site testing for lab grown diamonds at January Show

13 DAYS AGO
Continental Buying Group conducts live, on-site testing for lab grown diamonds at January Show

GSI & G-Cal tests find 100% of vendors in compliance

As part of its ongoing commitment to excellence, the Continental Buying Group (CBG) conducted on-site testing of live diamond goods during the January 23-25, CBG Show in Orlando.

Readmore

Estate jewelry speakers announced for 2017 Northwest Conference

20 DAYS AGO
Estate jewelry speakers announced for 2017 Northwest Conference

 

The Northwest Jewelry Conference (NWJC) has announced the lineup for its fifth year of small group estate jewelry education August 11-13, 2017 in Seattle, WA.

“Our selected instructors are asked to give insightful and original presentations to challenge a passionate group of antique and period jewel...

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Noble Display and Packaging merges with J. Grant & Co.

7 DAYS AGO
Noble Display and Packaging merges with J. Grant & Co.

Noble Group brings greater service, products, pricing for independent jewelers

(CEDAR GROVE, N.J.) - Noble Display and Packaging has announced the completion of its merger with J. Grant & Co., a display and packaging company known for designing and manufacturing Ice Grip displays, modular Breakawa...

Readmore

RDI Diamonds achieves Responsible Jewelry Council certification

13 DAYS AGO
RDI Diamonds achieves Responsible Jewelry Council certification

(LONDON) - The Responsible Jewelry Council (RJC) has announced that RDI Diamonds, Inc. has achieved Certification against the 2013 Code of Practices (COP) at its trading office in New York.

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Sterling Reputation releases 2017 Supplement

7 DAYS AGO
Sterling Reputation releases 2017 Supplement

Sunrise, FL-based supplier of fashion-forward, high quality sterling silver jewelry, Sterling Reputation is pleased to present it’s new 2017 supplement. The new supplement features 20 beautiful new styles, many tailored to the Millennial generation.

Readmore

ASHI Diamonds launches Bridal 2017 Marketing program

7 DAYS AGO
ASHI Diamonds launches Bridal 2017 Marketing program

(NEW YORK) - ASHI Diamonds is pleased to unveil its 2017 Bridal Books - Elegance Redefined. ASHI’s bridal line caters to “any bride’s hunt for the perfect one for her,” said Rajeev Pandya, partner of ASHI Diamonds. “Whether it’s the intricate milgraining, delicate lattice work, or soft curves, ASHI’s...

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Need business? Go fishing in your own pond

Do you want to do more business than you ever dreamed of, with less effort, and have more fun than you have ever had? It's easy, and the greatest part is that you have already done most of the work!


I'm going to let you in on a secret: You already have a pond stocked with customers, and they are just waiting for you to get their attention! They already know and trust you; it's just a matter of taking a hard look at your customers' needs.


My father always told me you never catch the fish you see; this is true, except in sales.

 

In my 25 years of training and working with jewelers, I have noticed that the most successful stores in the country are using a kind of secret bait - and they are generating a lot of business.

And what is the secret bait? Good old-fashioned customer service! It's probably what you did when you first opened your store. There are stores that inspire me by going over and beyond ordinary service, even flying customers in to show them a diamond they picked out for them - sometimes over 5 carats! A bit extreme? Yes, but you can offer exceptional service in everyday transactions also. It's based on relationships that you have created over the years. Here are three easy steps to start catching more business from your pond:

  1. Have both you and your employees each select three customers with whom you have a great relationship.
  2. Each of you picks out a piece of jewelry that you know they will love. You can base this on a previous purchase they have made with you.
  3. Now send a picture of that piece of jewelry to your selected clients with a note telling them that you thought of them today and you'd love to have them stop by and see the jewelry in person.

 

Your pond is full of clients and by extending customer service beyond the sale; you can increase your repeat business. Your current customer base is full of clients that already know and love you. Now it's up to you to do the work and start reeling in the business.

Happy Fishing!

Ivan Levi is celebrating his 25th year in the jewelry industry. He is president of Ivan Alan Jewels and Ivan Alan Solutions. His sales training seminars are heard throughout the country at trade shows and at in-store meetings. To contact Ivan for seminar information, call 800-235-1918.


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