06292017Thu
Last updateWed, 28 Jun 2017 10pm
GIA’s M2M app helps retailers tell a diamond’s story

GIA’s M2M app helps retailers tell a diamond’s story

As the creator of the 4Cs, GIA (Gemological Instit...

Masters of Marketing - A century of sparkling insight - Part 2

Masters of Marketing - A century of sparkling insight - Part 2

Part II – Siegel Jewelers, Grand Rapids, MI

The tra...

Georgia Jewelers Association announces scholarship winners

Georgia Jewelers Association announces scholarship winners

For the sixth year, Georgia Jewelers Association (...

Ellis Jewelers Tim Hiatt credits retail success to his genes

Ellis Jewelers Tim Hiatt credits retail success to his genes

They say you can escape your past but not your gen...

Other News

Diamond Producers Association Announces 2017 Marketing Budget of $57M

Diamond Producers Association Announces 2017 Marketing Budget of $57M

(IDEX Online) – The Diamond Producers Association (DPA) announced at the JCK show in Las Vegas that its 2017 full-year marketing investment of $57 million has been approved by its board of directors. The figure more than quadruples last year's budget...

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Industry Events

ASA to offer Gem Identification, Testing and Insurance Report Writing courses at JTV

ASA to offer Gem Identification, Testing and Insurance Report Writing courses at JTV

(RESTON, Vir.) - The American Society of Appraisers (ASA) has announced the offering of a Gemological Boot Camp July 31 - August 3, 2017 and Appraising Gems and Jewelry for Insurance Coverage course August 4-7, 2017 at Jewelry Television in Knoxville,...

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On The Move

Voyager Brands hires Bill Peak as VP of Sales

Voyager Brands hires Bill Peak as VP of Sales

‘Shining star’ joins young, dynamic jewelry wholesaler

(AUSTIN, Tex.) - Voyager Brands is pleased to announce its hire of Bill Peak as Vice President of Sales.

Peak, who brings decades of experience in the industry, served as National Sales Manager at L...

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What's New

Rembrandt Charms introduces Bridal Party Program

Rembrandt Charms introduces Bridal Party Program

(WILLIAMSVILLE, N.Y.) - Rembrandt Charms Bridal Party Expansion Program creates an omni-channel experience for the bridal shopper, and cultivates new and repeat business for the retail jeweler. The Program is a low-cost investment of $170 and can gene...

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Featured Articles

Masters of Marketing - A century of sparkling insight (Part 1)

Masters of Marketing - A century of sparkling insight (Part 1)

Schnack’s Fine Jewelry, Alexandria, LA     

There is rarely a day that goes by when I am not reminded of the famous quote by Milan Kundera, “Business has only two functions - marketing and innovation.” For someone like me, whose life revolves around mar...

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Latest News

Diamond Producers Association Announces 2017 Marketing Budget of $57M

11 HOURS AGO
Diamond Producers Association Announces 2017 Marketing Budget of $57M

(IDEX Online) – The Diamond Producers Association (DPA) announced at the JCK show in Las Vegas that its 2017 full-year marketing investment of $57 million has been approved by its board of directors. The figure more than quadruples last year's budget.

Readmore

Forbes opinion piece suggests ‘Fight For $15’ having negative impact

1 DAY AGO
Forbes opinion piece suggests ‘Fight For $15’ having negative impact

What a difference a week makes.

Last week, Seattle Mayor Ed Murray trumpeted a new report on his city’s minimum wage experiment, from a team of researchers sympathetic to the cause. The Mayor’s request of this report was unusual, given that the city had already funded a separate University of Washing...

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ASA to offer Gem Identification, Testing and Insurance Report Writing courses at JTV

1 DAY AGO
ASA to offer Gem Identification, Testing and Insurance Report Writing courses at JTV

(RESTON, Vir.) - The American Society of Appraisers (ASA) has announced the offering of a Gemological Boot Camp July 31 - August 3, 2017 and Appraising Gems and Jewelry for Insurance Coverage course August 4-7, 2017 at Jewelry Television in Knoxville, TN.

Readmore

Charles Stanley and Yancy Weinrich honored at Jewelers for Children Facets of Hope

8 DAYS AGO
Charles Stanley and Yancy Weinrich honored at Jewelers for Children Facets of Hope

(NEW YORK) - Jewelers for Children (JFC) held the 19th edition of the Facets of Hope event on June 7, in Las Vegas at the Mandalay Bay Resort and Casino. The charity announced that $2.2 million had been raised to support their charity partners in the year ahead bringing the cumulative total since 199...

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Voyager Brands hires Bill Peak as VP of Sales

1 DAY AGO
Voyager Brands hires Bill Peak as VP of Sales

‘Shining star’ joins young, dynamic jewelry wholesaler

(AUSTIN, Tex.) - Voyager Brands is pleased to announce its hire of Bill Peak as Vice President of Sales.

Peak, who brings decades of experience in the industry, served as National Sales Manager at Lakewood, N.J.-based Belair Time Corp. for the past...

Readmore

JA announces 2018 GEM Award for Lifetime Achievement recipient

15 DAYS AGO
JA announces 2018 GEM Award for Lifetime Achievement recipient

Sally Morrison of Gemfields to receive the prestigious award

(NEW YORK) - Jewelers of America (JA) and the GEM Awards Committee have announced that Sally Morrison, Director of Sales and Marketing, Americas, of Gemfields, will receive the GEM Award for Lifetime Achievement at the 16th annual GEM Awards...

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Rembrandt Charms introduces Bridal Party Program

15 DAYS AGO
Rembrandt Charms introduces Bridal Party Program

(WILLIAMSVILLE, N.Y.) - Rembrandt Charms Bridal Party Expansion Program creates an omni-channel experience for the bridal shopper, and cultivates new and repeat business for the retail jeweler. The Program is a low-cost investment of $170 and can generate over $1,500 in sales from one wedding party. ...

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Jayden Star celebrates 10-year anniversary with new product roll-out

29 DAYS AGO
Jayden Star celebrates 10-year anniversary with new product roll-out

(NEW YORK) - Celebrating with style, Jayden Star marks it’s 10-year anniversary with the biggest new product roll-out in company history during the JCK Las Vegas 2017 show. “With wholesale price points from $3 to $300, it’s hard to go wrong,” says Patrick Retzer, VP of Sales for Jayden Star. “All our...

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Furry Friends: Chase the cavachon

1 DAY AGO
Furry Friends: Chase the cavachon

Chase the cavachon goes to work every day at MLG Jewelry in Ohio - even when there’s an Ohio State game on TV.

Do you have a furry friend that helps out in your store? Tell us about it and send a picture to  bill@southernjewelrynews.com

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Furry Friends: Buffy the Shitzu

8 DAYS AGO
Furry Friends: Buffy the Shitzu

Buffy the shitzu recently celebrated her 10-year anniversary at Carl’s Fine Jewelry in Covington, LA. She’s quite stylish and the customers just love her.

Do you have a furry friend that helps out in your store? Tell us about it and send a picture to bill@southernjewelrynews.com.

 

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Need business? Go fishing in your own pond

Do you want to do more business than you ever dreamed of, with less effort, and have more fun than you have ever had? It's easy, and the greatest part is that you have already done most of the work!


I'm going to let you in on a secret: You already have a pond stocked with customers, and they are just waiting for you to get their attention! They already know and trust you; it's just a matter of taking a hard look at your customers' needs.


My father always told me you never catch the fish you see; this is true, except in sales.

 

In my 25 years of training and working with jewelers, I have noticed that the most successful stores in the country are using a kind of secret bait - and they are generating a lot of business.

And what is the secret bait? Good old-fashioned customer service! It's probably what you did when you first opened your store. There are stores that inspire me by going over and beyond ordinary service, even flying customers in to show them a diamond they picked out for them - sometimes over 5 carats! A bit extreme? Yes, but you can offer exceptional service in everyday transactions also. It's based on relationships that you have created over the years. Here are three easy steps to start catching more business from your pond:

  1. Have both you and your employees each select three customers with whom you have a great relationship.
  2. Each of you picks out a piece of jewelry that you know they will love. You can base this on a previous purchase they have made with you.
  3. Now send a picture of that piece of jewelry to your selected clients with a note telling them that you thought of them today and you'd love to have them stop by and see the jewelry in person.

 

Your pond is full of clients and by extending customer service beyond the sale; you can increase your repeat business. Your current customer base is full of clients that already know and love you. Now it's up to you to do the work and start reeling in the business.

Happy Fishing!

Ivan Levi is celebrating his 25th year in the jewelry industry. He is president of Ivan Alan Jewels and Ivan Alan Solutions. His sales training seminars are heard throughout the country at trade shows and at in-store meetings. To contact Ivan for seminar information, call 800-235-1918.


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