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Last updateFri, 01 May 2015 1am
24 Karat Club SEUS adds 4 new members

24 Karat Club SEUS adds 4 new members

The 24 Karat Club Southeastern United States annou...

Jewelry Pie reacts to increased demand for high-end product

Jewelry Pie reacts to increased demand for high-end product

“In the last year Jewelry Pie has seen a large inc...

Goldstein introduces new diamond & ruby ring

Goldstein introduces new diamond & ruby ring

Goldstein Diamonds, an industry leader in GIA cert...

Endless enters 21st market in 20 months, securing New Zealand retail partners

Endless enters 21st market in 20 months, securing New Zealand retail partners

Endless Jewelry has announced they  have secured m...

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Rembrandt Charms® welcomes spring with new charm styles

Rembrandt Charms® welcomes spring with new charm styles

(WILLIAMSVILLE, N.Y.) - This spring, Rembrandt Charms added several fresh new charm styles to their collection, including a Hamsa and Lotus Flower.

The ...

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Southeastern Findings/Namano, Jewelers Mutual and JFC team up at Atlanta Jewelry Show to help grant wish

3 DAYS AGO
Southeastern Findings/Namano, Jewelers Mutual and JFC team up at Atlanta Jewelry Show to help grant wish

During the recent Atlanta Jewelry Show, Jewelers for Children (JFC) helped make the wish of 20 year-old Andrew come true, with the help of Gene Callaway and Southeastern Findings/Namano. Andrew’s wish is for a wedding and he and his fiancé Savannah visited the show and picked out wedding rings donat...

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Preferred Jewelers International adds GemShield Jewelry Insurance for Preferred Retailers

3 DAYS AGO
Preferred Jewelers International adds GemShield Jewelry Insurance for Preferred Retailers

Preferred Jewelers International has reached an agreement to offer consumer jewelry insurance through GemShield Insurance Company.

Joe Murphy, Chief Operating Officer of Preferred Jewelers International stated: “The GemShield program is a natural addition for the Preferred Jewelers program. We are ex...

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Texas Jewelers Association announces 2015 Convention dates, plans for JCK Vegas Meet & Greet

3 DAYS AGO

San Antonio will again be the host location for the 2015 Texas Jewelers Association (TJA) Convention.  The event will take place from October 10 - 12 at the El Tropicano Hotel, located directly on the Riverwalk.

The Convention will kick off Saturday evening with a President’s Party, hosted by TJA Pre...

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Amipi to conduct No Bull Buying Camp & Consult Lab at JCK Las Vegas

3 DAYS AGO
Amipi to conduct No Bull Buying Camp & Consult Lab at JCK Las Vegas

Amipi, Inc. is stepping up their “No Bull” philosophy with the introduction of No Bull Buying Camp at the JCK Las Vegas Show at booth #B5378. For the duration of the show, Amipi shall accept GIA certified diamonds for purchase at “around 90% of their selling price of a comparable diamond in stock.”

“...

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24 Karat Club SEUS adds 4 new members

3 DAYS AGO
24 Karat Club SEUS adds 4 new members

The 24 Karat Club Southeastern United States announced the addition of four new members at their recent membership meeting in Atlanta.

Joining the prestigious organization in 2015 are: Joe Carullo, vice president of marketing and sales for KC Designs; Shelly Schulz, marketing lead - luxury industry, ...

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JBT holds annual elections

3 DAYS AGO

(WARWICK, R.I.) - The Jewelers Board of Trade® is pleased to announce the election of the following Officers and Directors to its Board at the Company’s Annual Meeting and Board Meeting, both held earlier this year.

The Board elected the following Officers and Directors to serve a one-year term as fol...

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Rembrandt Charms® welcomes spring with new charm styles

3 DAYS AGO
Rembrandt Charms® welcomes spring with new charm styles

(WILLIAMSVILLE, N.Y.) - This spring, Rembrandt Charms added several fresh new charm styles to their collection, including a Hamsa and Lotus Flower.

The hamsa is said to bring good luck to its wearer while warding off the evil eye. The lotus flower is traditionally thought of as a symbol for beauty, pu...

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Lafonn introduces 100-facet engagement rings “100 Facets. 100 Dollars. 1 Promise.”

3 DAYS AGO

(CYPRESS, Calif.) - Lafonn, manufacturers of expertly crafted designs in platinum-bonded sterling silver handset with top quality simulated diamonds, is proud to debut its newest collection, CENTO by Lafonn™. Budget-savvy couples can look no further than the Lafonn showcase when shopping for a sparkl...

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Advertising Prepress


Southern Jewelry News / Mid-America Jewelry News is MAC based. The primary or preferred file format for all advertisements is Adobe Acrobat PDF. The secondary file formats are Encapsulated Post Script(.eps), Post script (.ps) and Tiff (.tiff)

 

Supported Files

  • Iomega Zip Drive - 100MB or 250MB
  • CD-ROM disks
  • Please label your disk to include: Name of advertiser, Issue date, Size of ad, Contact name and phone number


Include All Supporting Files

  • PDF files: All images & fonts must be embedded
  • EPS/PS/TIFF Sfiles: All images & fonts must be embedded
  • Native files: must include printer fonts, screen fonts, graphics, and images


Digital Specifications

  • CMYK printer only. All RGB,LAB or Pantone images must be converted to CMYK.
  • 200 dpi for halftones. 300 dpi resolution for 4/C. Scanning of line art must have minimum resolution of 600 dpi.
  • Offset printing has a dot gain of 30% -35%. Prepare your scans and screens to accommodate dot gain


Line Screen for Supplied Film

  • Optimum line screen: 85-110 (Max. 133-with prior approval)
  • Recommended maximum color density: 240
  • Right Reading emulsion down negatives.
  • CMYK Color Specifications for Separations (see table below):
Highlight Midtone Shadow
Cyan 0% - 5% 35% - 55% 70% - 75%
Magenta 0% - 2% 35% - 55% 50% - 60%
Yellow 0% - 2% 35% - 55% 50% - 60%
Black 0% 0% - 20% 40% - 45%

 


Disclaimer

  • Southern Jewelry News / Mid America Jewelry News is not responsible for reproduction quality of any submitted material not in compliance with the specifications outlined above.
  • When Southern Jewelry News / Mid America Jewelry News converts RGB, LAB, or Pantone images to CMYK, color match may vary due to conversion algorithms.





RECOMMENDED GUIDELINES FOR COLD WEB PRINTING

  1. Limit overprints to two colors. If this is not possible then limit the placement to a section of the page as opposed to placement over the entire page.
  2. Overprints should be surrounded by a rule of at least 1 point. This covers any minor registration problems and adds to the appeal of the overprint. Tint boxes and color photos look bad even if slightly out of register.
  3. Thin lines, fine serifs and small or medium type should be restricted to one color (not a color build). All colored type should be reproduced using a minimum of colors to avoid difficulty with registration.
  4. When type is to be surprinted, the background should be no heavier than 30% in any one color and no more than 90% total in all four colors for legibility.
  5. Reverse type should use dominant color (usually 70% or more) for shape of letters. When practical and not detrimental to the appearance of the image, make the type in subordinate colors slightly larger to minimize registration problems. Small type and fine serifs should not be used for reverse type. The surrounding tone must be dark enough to ensure legibility.
  6. Drop shadows should be a minimum of 3 point type.
  7. Knockouts work best in solid color.
  8. Avoid using 4 color black type or rules; it will never register completely.
  9. The minimum printable dot is 3%. Materials should be prepared with this limit in mind.
  10. The screen angles of the colors should be 30 degrees apart, with the yellow placed 15 degrees from the other colors and between the cyan and magenta or the cyan and black.
  11. Special care should be taken with vignettes of fade away edges where the fade away is made up of more than one color because color balance is difficult to maintain. In many cases, the fade away edges are best reproduced in black only.
  12. When a solid black background is desired, add at least 30% cyan to that background. Without the added cyan, uneven inking will become more apparent.
  13. Remember to factor in dot gain when looking at tint blocks and photos. The printed piece will not look like the screen. Think C-M-Y-K not R-G-B.



GUIDELINES FOR SEPIATONES:

Sepiatones are grayish brown or olive brown.

Highlight Midtone Shadow
Cyan 0% - 5% 35% - 55% 70% - 75%
Magenta 0% - 3% 10% - 20% 10% - 20%
Yellow 2% - 5% 20% - 45% 45% - 55%
Black 55% - 75% 30% - 55% 55% - 75%



GUIDELINES FOR FOUR COLOR & BLACK AND WHITE SEPARATIONS:

These readings are only a starting point, adjustments may be needed according to the type of original. Hue's may vary depending on substrates. Press inline conflicts may cause inking variations.

Highlight Midtone Shadow
Cyan 0% - 5% 20% - 30% 40% - 55%
Magenta 0% - 5% 20% - 30% 40% - 55%
Yellow 0% - 5% 20% - 30% 40% - 55%
Black 2% - 10% 35% - 50% 65% - 75%

 

 

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