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Russell Mefford - Jeweler by day, Southern Rocker by night

Russell Mefford - Jeweler by day, Southern Rocker by night

If you’re a Southern rock fan you know the differe...

Retailer Roundtable: What was your best store promotion?

Retailer Roundtable: What was your best store promotion?

Q: What was your best store promotion?

“For a numbe...

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

(DALLAS) - PAJ (Prime Art & Jewel), who holds t...

JA New York Spring Show reports increased attendance

JA New York Spring Show reports increased attendance

Co-Location with MJSA and Lueur, new dates contrib...

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Morganite: The modern face of jewelry

Morganite: The modern face of jewelry

Trends come and go as quickly as the seasons. Much like American culture, tastes in music, fashion and color are constantly evolving. And when they evolve, it pays to be on the current trend.

In the case of the jewelry industry, we are right in the mi...

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Industry Events

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are ...

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On The Move

Cecilia Gardner’s role at JVC to change in 2017

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th y...

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What's New

JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC...

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Featured Articles

Industry writer goes from writing retail to working it

Industry writer goes from writing retail to working it

Paul Holewa, a freelance writer for Southern and Mid-America Jewelry News , has worked as a trade journalist since 1995. For most of that time, he has learned about best retailer practices by networking with and interviewing top jewelry store owners and...

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Latest News

Morganite: The modern face of jewelry

2 DAYS AGO
Morganite: The modern face of jewelry

Trends come and go as quickly as the seasons. Much like American culture, tastes in music, fashion and color are constantly evolving. And when they evolve, it pays to be on the current trend.

In the case of the jewelry industry, we are right in the middle of a morganite sensation. A stone mostly disr...

Readmore

One fifth of the world's gold is buried in London - and here's where it's hidden

5 DAYS AGO
One fifth of the world's gold is buried in London - and here's where it's hidden

SECRET vaults in London house one fifth of all the gold on the planet, with a staggering £172 billion worth of bullion tucked away under the capital’s streets.

Vaults under the Bank of England on Threadneedle Street are said to hold 5,134 tonnes of gold, making up the majority of the 6,256 tonne tota...

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JA New York Spring Show reports increased attendance

2 DAYS AGO
JA New York Spring Show reports increased attendance

Co-Location with MJSA and Lueur, new dates contributing factors to success

(NEW YORK) - After an “extremely strong” opening day on Sunday, the JA New York Spring show proudly reported high-attendance momentum throughout the three day show. The co-location with MJSA and Lueur, a successful hosted buyer...

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Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

20 DAYS AGO
Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are part of R. Harder Gallery of Gems and Minerals fro...

Readmore

Cecilia Gardner’s role at JVC to change in 2017

2 DAYS AGO

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th year.

Readmore

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

2 DAYS AGO
ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

(DALLAS) - PAJ (Prime Art & Jewel), who holds the exclusive license for ELLE Time & Jewelry in agreement with ELLE Magazine , is pleased to announce that they will be exhibiting in the Plumb Club at JCK Las Vegas in June, 2016.

ELLE is a powerhouse brand most noted for its personal beauty mark, ...

Readmore

JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

2 DAYS AGO

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC provides simple and useable tools for all jeweler...

Readmore

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

2 DAYS AGO
TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel is shaking up Father Time in 2016, launching the adventurous Maverick Collection. Inspired by the ground-breaking Son of Time masterpiece, the Maverick Collection takes TW Steel’s bold attitude, blends in cool vintage styling and twists it all together to deliver a totally fresh take on tim...

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24 karat gold dipped mistletoe & holly

Imaginative new products create the best holiday season in 34 years

24k-rose-OctWhen Jason Duxman, the General Manager for Avenue Jewelers in Appleton, Wisconsin opens the newspaper he doesn’t see a lot of positive economic news for the upcoming holiday retail sales season. But he isn’t worried after the success he experienced last holiday season.

Last year for the holiday season, they mailed 300 24k Mistletoe to their best customers. Enclosed was a card that read, “We’d kiss you if we could. Thank You!” Enthusiastically received by their customers, it resulted in their two stores having their best holiday season in 34 years! “The good will that it created has lasted all year. We’ve already ordered 300 of the new 24k holly ornaments for this year,” said Duxman.

Mistletoe and holly are long-time holiday traditions and now dipped in 24k gold makes them a special and unique gift. Tradition tells us that anyone caught under a sprig of mistletoe must partake with a kiss. We can trace the roots of this amorous custom to the ancient Romans. They believed that embracing or kissing under mistletoe was a sign of peace and that all things would be forgiven. Mistletoe truly embodies the genuine spirit of the Yuletide season.

“Decking the Halls with Boughs of Holly” is an ancient custom several thousand years old. The Romans considered holly to be a symbol of good will and sent wreaths of it to newlyweds as a token of good wishes and congratulations. Europeans, especially the British, continued the tradition of decorating with holly during the Yuletide Season.

The 24k Rose Company only uses fresh mistletoe and holly that is carefully selected for it’s quality and shape. It is then electroformed and finished with pure 24 karat gold to provide individuals and families with a lifetime of holiday memories. Each Mistletoe and Double Holly comes with a ribbon attachment and is packaged with a gold foil gift box. Included is a holiday “Authentication Card” telling the legend and holiday meaning of each. Ribbon can be customized with the store name and is available at a nominal cost.

For more information call 800-843-8131, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.24KaratRose.com.


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