01172018Wed
Last updateWed, 17 Jan 2018 2pm
Southern Gates® Jewelry launches exclusive collection with Biltmore®

Southern Gates® Jewelry launches exclusive collection with Biltmore®

(CHARLESTON, S.C.) - Jewelry design and wholesale f...

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports, a leading diamond jewelry manufa...

Travis Piper, the $1 Million Man

Travis Piper, the $1 Million Man

In 1997, Travis Piper went off to college with an ...

Floyd & Green Jewelers celebrating 25th anniversary

Floyd & Green Jewelers celebrating 25th anniversary

For Steve Floyd & Tom Williams, it seems like ...

Other News

JA applauds Supreme Court decision to hear Sales Tax Fairness case

JA applauds Supreme Court decision to hear Sales Tax Fairness case

(NEW YOR K) - Jewelers of America (JA), a national trade association for businesses serving the fine jewelry marketplace, applauds the decision by the United States Supreme Court to take up South Dakota’s petition to the Court to re-consider the Quill...

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Industry Events

Select Show announces Dallas 2018 date

Select Show announces Dallas 2018 date

Date change moves Select Dallas to September

(NEW YORK) - On the heels of a successful 2017 Select Dallas Show, The Select Jewelry Show has announced a new date for 2018.

The 2018 Select Jewelry Show in Dallas will be held Sunday and Monday, September 1...

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On The Move

GIA to open laboratory in Surat, India, expand facility in Antwerp, Belgium

GIA to open laboratory in Surat, India, expand facility in Antwerp, Belgium

(CARLSBAD, Calif.) - GIA will open a new laboratory in Surat, India and expand its long-term presence in Antwerp, Belgium in the second quarter of 2018 to meet the needs of the global gem and jewelry industry.

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What's New

MJSA launches Jewelers Do It Better™

MJSA launches Jewelers Do It Better™

Consumer marketing campaign to drive jewelry sales

MJSA, the trade alliance dedicated to professional excellence in jewelry making and design, has launched a new consumer marketing campaign, Jewelers Do It Better™, to generate enthusiasm for its membe...

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Featured Articles

Retailer Roundtable: What do you do when a customer breaks an important piece in your store?

Retailer Roundtable: What do you do when a customer breaks an important piece in your store?

Q: What do you do when a customer breaks an important piece in your store?

“We don’t have a set policy for this type of incident. Pretty much in all cases we’ll cover the cost of repairing the item to avoid any ill will with the client. This is especia...

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Latest News

JA applauds Supreme Court decision to hear Sales Tax Fairness case

1 HOUR AGO
JA applauds Supreme Court decision to hear Sales Tax Fairness case

(NEW YOR K) - Jewelers of America (JA), a national trade association for businesses serving the fine jewelry marketplace, applauds the decision by the United States Supreme Court to take up South Dakota’s petition to the Court to re-consider the Quill decision from 1992. That decision established the...

Readmore

Exotic animals and the hunt for gold

7 DAYS AGO
Exotic animals and the hunt for gold

Men, women and their families arrived in large numbers to northern California with the dream of striking it rich during the mid-19th century. What most people don't know about the California Gold Rush is that exotic animals became as much a part of the experience as the exotic metals.

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Select Show announces Dallas 2018 date

7 DAYS AGO
Select Show announces Dallas 2018 date

Date change moves Select Dallas to September

(NEW YORK) - On the heels of a successful 2017 Select Dallas Show, The Select Jewelry Show has announced a new date for 2018.

The 2018 Select Jewelry Show in Dallas will be held Sunday and Monday, September 16th and 17th. The location remains the same, the D...

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JA New York Spring Show preview

14 DAYS AGO
JA New York Spring Show preview

Once again, the JA New York Spring show will co-locate with the MJSA Expo March 11-13, 2018 at the Jacob Javits Center, to create a true, destination Jewelry Market Week in New York City. With JA New York’s emphasis on fine finished jewelry and MJSA Expo’s unique focus on supplies to the trade, atte...

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GIA to open laboratory in Surat, India, expand facility in Antwerp, Belgium

7 DAYS AGO
GIA to open laboratory in Surat, India, expand facility in Antwerp, Belgium

(CARLSBAD, Calif.) - GIA will open a new laboratory in Surat, India and expand its long-term presence in Antwerp, Belgium in the second quarter of 2018 to meet the needs of the global gem and jewelry industry.

Readmore

Stuller, Inc. acquires B&D Sales

7 DAYS AGO
Stuller, Inc. acquires B&D Sales

Manufacturer to offer more laser and engraver options

(LAFAYETTE, La.) - Stuller, Inc. is excited to announce the acquisition of B&D Sales Corporation, a laser welder and engraver company, located in Cranston, Rhode Island.

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MJSA launches Jewelers Do It Better™

0 MIN AGO
MJSA launches Jewelers Do It Better™

Consumer marketing campaign to drive jewelry sales

MJSA, the trade alliance dedicated to professional excellence in jewelry making and design, has launched a new consumer marketing campaign, Jewelers Do It Better™, to generate enthusiasm for its members’ creations and drive retail sales. The campaign...

Readmore

Stuller releases new catalogs

10 MINS AGO
Stuller releases new catalogs

Bridal 2018-2019 and Diamonds and Gemstones 2018-2019

(LAFAYETTE. La.) - The holiday rush is over, but engagements happen all year around. And Stuller is announcing the release of two new catalogs designed to help jewelers capitalize on those opportunities: Bridal 2018-2019 and Diamonds and Gemstones ...

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Furry friends on the job: Dax Shepard - International Gemological Institute (IGI)

7 DAYS AGO
Furry friends on the job: Dax Shepard - International Gemological Institute (IGI)

This big ole dog is Dax Shepard (his legal name is Vom Eichen Antrieb). Dax, who turned 4 years-old earlier this week, is the furry friend of International Gemological Institute (IGI) President/Chief Executive Officer Jerry Ehrenwald. I’d say the 100 lb black German Shepard would be quite effective ...

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Furry friends on the job: Pookie of Belle Étoile in Emeryville, California

14 DAYS AGO
Furry friends on the job: Pookie of Belle Étoile in Emeryville, California

Pookie is the official CCO (Chief Cuteness Officer) at Belle Étoile in Emeryville, California. The 4 year-old Chihuahua mix was an adoptee from the East Bay SPCA (Society for the Prevention of Cruelty to Animals). Pookie accompanies Belle Étoile Executive VP Carolyn Thamkul to work daily and has her...

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The Marketing Minute: Trend Spotting

3 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

3 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

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24 karat gold dipped mistletoe & holly

Imaginative new products create the best holiday season in 34 years

24k-rose-OctWhen Jason Duxman, the General Manager for Avenue Jewelers in Appleton, Wisconsin opens the newspaper he doesn’t see a lot of positive economic news for the upcoming holiday retail sales season. But he isn’t worried after the success he experienced last holiday season.

Last year for the holiday season, they mailed 300 24k Mistletoe to their best customers. Enclosed was a card that read, “We’d kiss you if we could. Thank You!” Enthusiastically received by their customers, it resulted in their two stores having their best holiday season in 34 years! “The good will that it created has lasted all year. We’ve already ordered 300 of the new 24k holly ornaments for this year,” said Duxman.

Mistletoe and holly are long-time holiday traditions and now dipped in 24k gold makes them a special and unique gift. Tradition tells us that anyone caught under a sprig of mistletoe must partake with a kiss. We can trace the roots of this amorous custom to the ancient Romans. They believed that embracing or kissing under mistletoe was a sign of peace and that all things would be forgiven. Mistletoe truly embodies the genuine spirit of the Yuletide season.

“Decking the Halls with Boughs of Holly” is an ancient custom several thousand years old. The Romans considered holly to be a symbol of good will and sent wreaths of it to newlyweds as a token of good wishes and congratulations. Europeans, especially the British, continued the tradition of decorating with holly during the Yuletide Season.

The 24k Rose Company only uses fresh mistletoe and holly that is carefully selected for it’s quality and shape. It is then electroformed and finished with pure 24 karat gold to provide individuals and families with a lifetime of holiday memories. Each Mistletoe and Double Holly comes with a ribbon attachment and is packaged with a gold foil gift box. Included is a holiday “Authentication Card” telling the legend and holiday meaning of each. Ribbon can be customized with the store name and is available at a nominal cost.

For more information call 800-843-8131, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.24KaratRose.com.


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