04242017Mon
Last updateWed, 19 Apr 2017 8am
Stuller, Inc. wraps up annual Bench Jeweler Workshop

Stuller, Inc. wraps up annual Bench Jeweler Workshop

Jyothi Forman walks away with overall win

(LAFAYETT...

GA jeweler fosters, develops jewelry designing talent

GA jeweler fosters, develops jewelry designing talent

When Douglas Meadows was looking to phase out PAND...

Retailer Roundtable: What was your most successful Mother’s Day promotion?

Retailer Roundtable: What was your most successful Mother’s Day promotion?

Q: What was your most successful Mother’s Day prom...

Other News

Colucci Jewelers owner charged with murder

Colucci Jewelers owner charged with murder

2 nd tragedy to strike family in last 2 years

A Summerville, SC family well-known for their dealings in the jewelry industry throughout Flowertown and North Charleston faced another tragedy Friday after a fatal shooting, according to North Charleston po...

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Industry Events

New jewelry show planned for Midwest

New jewelry show planned for Midwest

New Horizons Jewelry Show to be held August 19-21

Jewelry manufacturers, retailers and other industry professionals will come together for the launch of a new event this August in Columbus, Ohio. “The New Horizons Jewelry Show is the only show serving...

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On The Move

Jewelers of America expands IDEX partnership

Jewelers of America expands IDEX partnership

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has expanded its partnership with IDEX, the International Diamond Exchange.

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What's New

Gemvision launches new version of Matrix® and Clayoo software

Gemvision launches new version of Matrix® and Clayoo software

(LAFAYETTE, La.) - Gemvision, part of the Stuller family of companies, is pleased to now announce the release of a new version of their award-winning software, Matrix 9.0 and Clayoo 2.5.

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Featured Articles

Great American Pearl Rush: Wisconsin dealer fascinated by colorful past of his treasured

Great American Pearl Rush: Wisconsin dealer fascinated by colorful past of his treasured

Norman Lange, owner of M. Lange Co. in Oconomowoc, Wis., knows pearls. He’s been trading in the natural gems for half a century, living and traveling overseas in search of them - but it’s 19th century America that he finds really interesting.

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Latest News

Colucci Jewelers owner charged with murder

4 DAYS AGO
Colucci Jewelers owner charged with murder

2 nd tragedy to strike family in last 2 years

A Summerville, SC family well-known for their dealings in the jewelry industry throughout Flowertown and North Charleston faced another tragedy Friday after a fatal shooting, according to North Charleston police.

Readmore

Gold’s found a new pocket of opportunity

4 DAYS AGO
Gold’s found a new pocket of opportunity

"Don't gain the world and lose your soul; wisdom is better than silver or gold."

You may have to read the quote more than once, but Bob Marley knew what he was talking about.

At the moment, investors seemingly disagree a bit with him, and they have pushed spot gold up around 8 percent higher since the...

Readmore

New jewelry show planned for Midwest

12 DAYS AGO
New jewelry show planned for Midwest

New Horizons Jewelry Show to be held August 19-21

Jewelry manufacturers, retailers and other industry professionals will come together for the launch of a new event this August in Columbus, Ohio. “The New Horizons Jewelry Show is the only show serving the Midwest and will feature more than 250 booths...

Readmore

IAC announces 7th annual Gold Conference - “Creativity, Community & Collaboration”

12 DAYS AGO
IAC announces 7th annual Gold Conference - “Creativity, Community & Collaboration”

April 26 - April 28, 2017 

(NEW YORK) - Initiatives in Art & Culture (IAC) announced the agenda for its Seventh Annual Gold Conference, entitled "Creativity, Community & Collaboration," taking place April 26-28, 2017. Presentation highlights include:

  • "Transforming Retail," a conversation with An...

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Jewelers of America expands IDEX partnership

5 DAYS AGO
Jewelers of America expands IDEX partnership

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has expanded its partnership with IDEX, the International Diamond Exchange.

Readmore

Libby Brown named new Executive Director of Atlanta Jewelry Show

10 DAYS AGO
Libby Brown named new Executive Director of Atlanta Jewelry Show

Carol Young steps down after 20 years  

(ATLANTA) - The Atlanta Jewelry Show is pleased to announce the promotion of Libby Brown from Assistant Executive Director to Executive Director. Libby assumes the role from Carol Young, who held that position for the past 20 years.

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Gemvision launches new version of Matrix® and Clayoo software

5 DAYS AGO
Gemvision launches new version of Matrix® and Clayoo software

(LAFAYETTE, La.) - Gemvision, part of the Stuller family of companies, is pleased to now announce the release of a new version of their award-winning software, Matrix 9.0 and Clayoo 2.5.

Readmore

GIA demonstrates prototype mounted gem testing device

5 DAYS AGO
GIA demonstrates prototype mounted gem testing device

New accessibly-priced instrument to be available in late 2017

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has announced it will introduce for sale later this year an easy-to-operate, sophisticated desktop instrument to reliably identify natural diamonds, separating them from all simula...

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Stuller promotes diamonds at retail on national television

(LAFAYETTE, La.) – Stuller recently promoted diamonds as an “enduring gift for a lifetime” in an effort to aid independent retailers by increasing consumer awareness during the holidays.

Popular national TV home show “Designing Spaces” may seem the least likely place to pitch diamonds. But Stuller, a DTC Sightholder, landed an opportunity on one of the show’s annual holiday gift specials that has the potential to publicize its emotional appeal for The Red Box Diamonds® Program to 80 million U.S. households via broadcasts through Christmas. The “Designing Spaces’” audience, described as mostly female, between the ages of 25 and 55, with a median household income of $65,000 is the core base of diamond sales.

In late August, Claudia Evans Zale, business development director for Stuller, filmed a six-minute segment at the studios of Quorum Productions, the Deerfield Beach, Florida-based creator of the show, to be featured during the 30-minute program. Appearing with correspondent Jodi Dombrowski, Evans Zale told diamond’s story with emphasis on Stuller’s Red Box Diamond brand and its new Diamond Moments campaign.

The TV program will air on networks after Thanksgiving and through December on such channels as TLC (The Learning Channel), The Food Network, Discovery Channel, WE (Women’s Entertainment), HGTV (Home & Garden Television), Travel Channel, and NBC, CBS, FOX, ION TV and UPN affiliates. Red Box Diamonds® will also benefit from Quorum’s multi-media marketing of themes, products and trends in future programming.

“The impact of this program could be huge for independent retailers,” says Matt Stuller, CEO and founder of Stuller. “By reaching so many consumers with the ‘diamonds make enduring gifts’ message during the holiday shopping season, consumers will be pre-sold on Red Box Diamonds, and diamonds in general, when they walk through the door. Jewelers who capitalize on this opportunity should see results at the sales counter.”

 

stuller-nov
Claudia Evans Zale (R), Sales Director of Red Box Diamonds, with correspondent
Jodi Dombrowski, discusses Red Box Diamonds on the home TV program “Designing Spaces.”

 

Evans Zale, who spoke with Dombrowski about how and why to buy diamonds, focused her pitch on key life moments with strong emotional significance like the birth of a child; a young woman’s coming of age; birthdays, especially milestone birthdays; and wedding anniversaries. She also referenced holidays that acknowledge those we love such as Christmas, Valentine’s and Mother’s Day as ideal occasions to create personal diamond moments. Not forgetting the all-important female self-purchaser, Evans Zale encouraged women to reward themselves with diamonds.

“Consumers identify with diamond jewelry for many reasons, such as the desire to feel loved, beautiful, or rewarded; or as an outward expression of success and style,” explains Evans Zale about the Diamond Moments campaign. “Especially in today’s tough economy, and with competition for discretionary dollars so high, jewelers can encourage customers to add to or create their diamond jewelry wardrobe by giving them the justification they need to make that purchase - their own diamond moment story.”

According to Ramona Gautreaux, Stuller’s marketing director of diamonds & gemstones, diamonds are faced with the prospect of stiff competition this holiday season, especially from the electronics industry.

“It’s even more critical today to build consumer confidence and customer loyalty,” says Gautreaux. “While others may scale back, we’re certain we have all the resources jewelers need to make every sale that’s coming their way. We’re stepping up our marketing and getting back to basics on the emotional appeal of selling diamonds.”

Stuller created its Red Box program to empower retailers with a brand they could call their own that is a beautifully-packaged, quality product, with value-added benefits such as diamond trade-up, loss protection, grading reports, and engraved ID serial number. A loose diamond brand, Red Box Diamonds® is available in a range of sizes from 3/8 of a carat up, all shapes, D to L color, and I1 clarity and greater, as well as some fancy colors. Since its inception a decade ago, the brand is in about 4,000 jewelry stores nationwide.

Stuller developed the Red Box Diamond Moments campaign as a comprehensive selling system for independent jewelers, including training resources, point-of-purchase tools, and a variety of advertising material. Retailers also have access to Stuller’s virtual inventory and just-in-time delivery, as well as custom design services through its Stuller Studio.

Evans Zale also promoted a contest, on “Designing Spaces,” for consumers to share their diamond moment stories (Log on to redboxdiamondmoments.com by Dec. 31 for a chance to win a pair of Red Box Diamond stud earrings.)

Gautreaux suggests retailers piggyback on the buzz created by the show in promoting gift registries/wish lists; hosting in-store events that embody special diamond moments; and connecting with area media to plug the local broadcast of “Designing Spaces” holiday show, as well as to discuss trends and gift ideas as their community’s diamond expert.

For more information or to find local TV listings and additional resources please visit www.stuller.com or call 800-877-7777.

 


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