03292015Sun
Last updateSun, 01 Mar 2015 8pm
From flea markets to estate jewelry market leader

From flea markets to estate jewelry market leader

With Millennials marrying in record numbers, “some...

Take a proactive approach to jewelry retailing

OJA seminar to offer sales techniques, JA certific...

Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

Dorothy Lee Thrift Burke, 90, co-founder of Burkes...

AJA, GJA to co-host annual Convention April 10 – 12

AJA, GJA to co-host annual Convention April 10 – 12

The Alabama Jewelers Association (AJA) and Georgia...

Jewelers of America names 2015 GEM Awards winners

Jewelers of America names 2015 GEM Awards winners

(NEW YORK) - Jewelers of America (JA), the national...

Elisa Ilana’s Lollies Collection has something for everyone

Elisa Ilana’s Lollies Collection has something for everyone

(OMAHA, Neb.) - The Elisa Ilana Collection offers d...

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AISociety AiCertify-2015 debuts with a Global Valuation Standard

The AISociety - Appraisers International Society (AIS) began live and self-study global, online, offerings of AiCertification™2015 at the start of Feb...

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Cas-Ker Company releases 8th edition catalog

(CINCINNATI) - The Cas-ker Company has released the eighth edition of its Tools and Supplies for Jewelers and Watchmakers. The new edition comes with a...

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Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

27 DAYS AGO
Dorothy Burke, co-founder of Burkes Fine Jewelers in Kilmarnock, VA dies at 90

Dorothy Lee Thrift Burke, 90, co-founder of Burkes Fine Jewelers in Kilmarnock, Virginia - a family owned and operated fine jewelry and repair store - died on December 31, 2014.

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AISociety AiCertify-2015 debuts with a Global Valuation Standard

27 DAYS AGO

The AISociety - Appraisers International Society (AIS) began live and self-study global, online, offerings of AiCertification™2015 at the start of February with the live, AiResidence sessions of its 5-course series of Valuation Appraisal courses to AIStandard v4.0 for gems, jewelry, watches and othe...

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AJA, GJA to co-host annual Convention April 10 – 12

27 DAYS AGO
AJA, GJA to co-host annual Convention April 10 – 12

The Alabama Jewelers Association (AJA) and Georgia Jewelers Association (GJA) wish to invite all retail jewelers and vendors to the 2015 annual co-hosted Convention at Marriott’s Grand National Resort & Robert Trent Jones Golf Trail in Opelika, Alabama.

The educational program features industry s...

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Take a proactive approach to jewelry retailing

27 DAYS AGO

OJA seminar to offer sales techniques, JA certification opportunity

The Oklahoma Jewelers Association (OJA) invites retail jewelers in Oklahoma and surrounding states to attend a seminar developed to enhance sales techniques targeting today’s multiple generations of jewelry buyers.

Lynn Baldwin and Darc...

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Bulova celebrating 140th anniversary in 2015

27 DAYS AGO

Esteemed watchmaker commemorates 140 years of consistent creativity and innovation

(NEW YORK) - Since 1875, Bulova has been renowned as a force for innovation in timekeeping, known for its dedication to creativity, artistry and craftsmanship. In 2015, to mark 140 years of impressive achievements and a...

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Jewelers Mutual Insurance Company earns 28 consecutive A+ Superior Ratings from A.M. Best Company

27 DAYS AGO

(NEENAH, Wis.) - Jewelers Mutual Insurance Company has earned 28 consecutive A+ Superior financial strength ratings from A.M. Best Company, a highly respected insurance rating and information source. Founded in 1913, Jewelers Mutual is an insurer dedicated solely to serving the jewelry industry in th...

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Cas-Ker Company releases 8th edition catalog

27 DAYS AGO

(CINCINNATI) - The Cas-ker Company has released the eighth edition of its Tools and Supplies for Jewelers and Watchmakers. The new edition comes with an expanded collection of equipment from it’s seventh edition release in 2013, and contains new reference material for watchmakers and jewelers to make...

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GIA to issue revised Colored Stone and Pearl Reports

27 DAYS AGO

(CARLSBAD, Calif.) - GIA has announced, effective Feb. 1, they began issuing revised Colored Stone and Pearl Reports and launched Report Check enhancements. The revised reports feature improved gemstone images and language that reflects the most current gemological terminology. Report Check for color...

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W.R. Cobb’s Precise White Gold - an advanced white metal

With consumer demand growing for affordable white metal options, jewelry manufactures have been forced to think outside the box. Many have turned to traditional white gold despite its obvious drawbacks. W.R. Cobb, an innovator in the field of manufacturing, refused to settle for current metal options. In order to provide their customers with a new choice in the white metal category they created Precise White Gold – a patented new family of white metal alloys.

Precise White Gold has been a sparkle in the eye of W.R. Cobb for many years. Searching for additional options to high priced platinum and its ‘diva-like’ composition qualities, the company set out to find a solution.

With more than 129 years of jewelry experience, W.R. Cobb was determined to find another white metal that wouldn’t need rhodium plating yet, would produce pristine whiteness without the high cost of platinum. Their answer was Precise White Gold.

Introduced to the market four years ago, Precise White Gold was developed with both the consumer and jeweler in mind. Working for more than two years, the development team at W.R. Cobb sought to create an alloy that would decrease the likelihood of allergic reaction. Eliminating the need for rhodium plating was also a driving factor in their development.

As a new family of alloys, Precise White Gold gives the appearance of a bright, white metal without the high cost typically associated with them. Not only is it sold at a better price point than other leading white metals but it does not require rhodium plating. It can be polished and finished just as easily as yellow gold, without the brittleness that can sometimes accompany other white gold alloys. It is, by all definitions, an advanced white metal.

Today, Precise White Gold is used for diamond setting, hand fabrication and a wide variety of applications. “The introduction of Precise White Gold will transform both our company and the industry. Fundamentally, this is the biggest change in white gold jewelry since the 1920s,” states Roderick Lichtenfels, CEO of W.R. Cobb.

The Precise White Gold family of alloys is available in 10 karat, 14 karat and 18 karat versions. They have been color tested by the American Assay and Gemological Office, a division of BAO Technical Services Ltd., the world’s most authoritative testing source. All of the Precise White Gold alloys received a ‘Premium’ rating.

For more information about the Precise White Gold alloys contact W.R. Cobb by calling 800-428-0040 or visit their website at www.wrcobb.com.

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