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Last updateTue, 30 Jun 2015 12pm
Padgett elected President of NC Jewelers Association

Padgett elected President of NC Jewelers Association

The North Carolina Jewelers Association (NCJA) ann...

Schnack’s Fine Jewelry turns 150

Schnack’s Fine Jewelry turns 150

Not many jewelry retailers can say their store ope...

From Vicenza with Love: At Oro International, Italian family values shine

From Vicenza with Love: At Oro International, Italian family values shine

Fifty years ago, Qurino Ruzza, with 20 years as a ...

Mason-Kay Jade to make Atlanta Jewelry Show debut

Mason-Kay Jade to make Atlanta Jewelry Show debut

Mason-Kay Jade has been a leading fine jade jewelr...

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Ancient trade route shows gold's enduring power

Ancient trade route shows gold's enduring power

Researchers at the University of Southampton have found a prehistoric gold trade route between Ireland and southwest England. The route gives a glimps...

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Jewelers Mutual presents honors at National Sale Conference

Jewelers Mutual presents honors at National Sale Conference

(NEENAH, Wis.) - Jewelers Mutual Insurance Company recognized its top agencies and agents during the annual awards ceremony held at their National Sale...

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Ancient trade route shows gold's enduring power

2 DAYS AGO
Ancient trade route shows gold's enduring power

Researchers at the University of Southampton have found a prehistoric gold trade route between Ireland and southwest England. The route gives a glimpse into how ancient cultures regarded gold.

A new study has shed more light on how the value of gold has endured – and changed – since ancient times.

Arc...

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Colorado woman finds 8.52 carat diamond in Arkansas state park

2 DAYS AGO
Colorado woman finds 8.52 carat diamond in Arkansas state park

MURFREESBORO, Ark. –  An 8.52 carat diamond has been found by a Colorado woman at Arkansas' Crater of Diamonds State Park at Murfreesboro.

Park officials said Friday that the gem found by Bobbie Oskarson of Longmont, Colorado, is the fifth largest diamond found since the park was established in 1972....

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From Jewels to Tools: Ivan Levi to speak on enhancing business practices at RJO Show in August

2 DAYS AGO
From Jewels to Tools: Ivan Levi to speak on enhancing business practices at RJO Show in August

(HIGHLAND PARK, Ill.) - The jewelry industry has seen changes in the way business is being done since the advent of the Internet, and especially since the economic downturn began in 2007. Ivan Levi’s quest to find answers to questions about these changes led him to discover how one specific, yet easy...

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Rings of Strength collects over $60,000 for JFC

2 DAYS AGO
Rings of Strength collects over $60,000 for JFC

(NEW YORK) - Jewelers for Children (JFC) held the 3rd Annual Rings of Strength Tour on Thursday, May 28, at Mandalay Bay Resort Casino in Las Vegas, NV. More than 125 participants assembled at 5:30 a.m. to either walk or run 5K, or bike one of two courses, a leisurely 15K route or a challenging 50K r...

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Padgett elected President of NC Jewelers Association

2 DAYS AGO
Padgett elected President of NC Jewelers Association

The North Carolina Jewelers Association (NCJA) announced that Brad Padgett, an independent jeweler and native of Jacksonville, North Carolina, is the new president of the statewide association. His two-year term of office as the organization’s president began May 16.

Padgett graduated with a B.S.B.A....

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Two Houston jewelers named Distinction Winners in Houston Better Business Bureau Awards for Excellence

2 DAYS AGO
Two Houston jewelers named Distinction Winners in Houston Better Business Bureau Awards for Excellence

(HOUSTON, Tex.) - Houston Jewelry and Jewelry Judge Ben Gordon were among the businesses recognized at the annual Houston Better Business Bureau Awards of Excellence held in May. Both businesses were named Distinction Winners, a designation awarded to businesses that maintain a superior commitment to...

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In tune with the times? New Unisex Ring Collection keeps the beat

2 DAYS AGO
In tune with the times? New Unisex Ring Collection keeps the beat

Designed by Elaine of Esprit Creations

New to SJTA and the Atlanta Jewelry Show, family business Esprit Creations has been successfully manufacturing and wholesaling fine sterling silver jewelry with genuine gemstones for over 2 decades. Standing apart from the ordinary, their wide selection of exclu...

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Mason-Kay Jade to make Atlanta Jewelry Show debut

2 DAYS AGO
Mason-Kay Jade to make Atlanta Jewelry Show debut

Mason-Kay Jade has been a leading fine jade jewelry wholesaler/supplier/designer in the United States since 1976. The company specializes in all natural (type “A”) jadeite jade fine jewelry, designed in-house by their exclusive designer Kristina and MK design team. Mason-Kay Jade is excited to intro...

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W.R. Cobb’s Precise White Gold - an advanced white metal

With consumer demand growing for affordable white metal options, jewelry manufactures have been forced to think outside the box. Many have turned to traditional white gold despite its obvious drawbacks. W.R. Cobb, an innovator in the field of manufacturing, refused to settle for current metal options. In order to provide their customers with a new choice in the white metal category they created Precise White Gold – a patented new family of white metal alloys.

Precise White Gold has been a sparkle in the eye of W.R. Cobb for many years. Searching for additional options to high priced platinum and its ‘diva-like’ composition qualities, the company set out to find a solution.

With more than 129 years of jewelry experience, W.R. Cobb was determined to find another white metal that wouldn’t need rhodium plating yet, would produce pristine whiteness without the high cost of platinum. Their answer was Precise White Gold.

Introduced to the market four years ago, Precise White Gold was developed with both the consumer and jeweler in mind. Working for more than two years, the development team at W.R. Cobb sought to create an alloy that would decrease the likelihood of allergic reaction. Eliminating the need for rhodium plating was also a driving factor in their development.

As a new family of alloys, Precise White Gold gives the appearance of a bright, white metal without the high cost typically associated with them. Not only is it sold at a better price point than other leading white metals but it does not require rhodium plating. It can be polished and finished just as easily as yellow gold, without the brittleness that can sometimes accompany other white gold alloys. It is, by all definitions, an advanced white metal.

Today, Precise White Gold is used for diamond setting, hand fabrication and a wide variety of applications. “The introduction of Precise White Gold will transform both our company and the industry. Fundamentally, this is the biggest change in white gold jewelry since the 1920s,” states Roderick Lichtenfels, CEO of W.R. Cobb.

The Precise White Gold family of alloys is available in 10 karat, 14 karat and 18 karat versions. They have been color tested by the American Assay and Gemological Office, a division of BAO Technical Services Ltd., the world’s most authoritative testing source. All of the Precise White Gold alloys received a ‘Premium’ rating.

For more information about the Precise White Gold alloys contact W.R. Cobb by calling 800-428-0040 or visit their website at www.wrcobb.com.

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