08302016Tue
Last updateTue, 23 Aug 2016 8pm
Jeweler helps staff with gun safety training

Jeweler helps staff with gun safety training

Sales and support staff in jewelry stores across t...

Retailers “ready to buy” at the Atlanta Jewelry Show

Retailers “ready to buy” at the Atlanta Jewelry Show

The doors of the Atlanta Jewelry Show opened to mo...

Kentucky Jeweler identifies credit card scam

Kentucky Jeweler identifies credit card scam

One occurrence is an anomaly. Two instances of a p...

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Industry Events

JIS to relocate to Ft. Lauderdale during Miami Beach Convention Center renovation

(NORWALK, Conn.) - Jewelers International Showcase (JIS) provides the jewelry industry with three impressive buying and selling opportunities each year at the Miami Beach Convention Center - JIS Miami January, JIS Miami April and JIS Miami October (Oc...

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On The Move

24 Karat Club SEUS inducts new members

24 Karat Club SEUS inducts new members

The 24 Karat Club Southeastern United States (24K Club SEUS) welcomed two new members at their Forty-Second Annual Banquet held at the Atlanta Country Club on August 6. The 24K Club Class of 2016 includes Stark Harbour, owner Southern Jewelry Insuran...

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What's New

HOLLIS BAHRINGER expands line of men’s designer jewelry

HOLLIS BAHRINGER expands line of men’s designer jewelry

(NORWALK, Conn.) - HOLLIS BAHRINGER, a leading manufacturer of contemporary metal men’s jewelry is proud to announce the release of six new collections to its assortment. Adding both natural white diamonds and black diamonds, this season’s additions b...

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Featured Articles

Retailer Roundtable: What are the biggest challenges facing today’s independent retail jeweler?

Retailer Roundtable: What are the biggest challenges facing today’s independent retail jeweler?

Q: What are the biggest challenges facing today’s independent retail jeweler?

“As an independent retail jeweler we are constantly facing many challenges ranging from competing big box stores, other independent jewelers, a declining consumer interest i...

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Latest News

Lockheed Martin Files Patent to 3D-Print Diamonds

6 DAYS AGO
Lockheed Martin Files Patent to 3D-Print Diamonds

Aerospace company Lockheed Martin filed a patent for making synthetic diamonds from 3D printing.

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Digging underway in search for “Nazi Gold Train”

6 DAYS AGO
Digging underway in search for “Nazi Gold Train”

WALBRZYCH, Poland — A group of explorers has begun digging in southwestern Poland in a quixotic search for a buried Nazi train said to be filled with stolen gold, gems and artworks — despite experts’ doubts that the train even exists.

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JIS to relocate to Ft. Lauderdale during Miami Beach Convention Center renovation

6 DAYS AGO

(NORWALK, Conn.) - Jewelers International Showcase (JIS) provides the jewelry industry with three impressive buying and selling opportunities each year at the Miami Beach Convention Center - JIS Miami January, JIS Miami April and JIS Miami October (October being the 2nd largest jewelry trade show in ...

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Retailers “ready to buy” at the Atlanta Jewelry Show

20 DAYS AGO
Retailers “ready to buy” at the Atlanta Jewelry Show

The doors of the Atlanta Jewelry Show opened to models draped with pearls, welcoming buyers to a bright show floor brimming with new products and collections from first-time and long-time vendors. Held from August 6 to 8 at the Cobb Galleria Centre, the show’s robust agenda of events included educat...

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24 Karat Club SEUS inducts new members

13 DAYS AGO
24 Karat Club SEUS inducts new members

The 24 Karat Club Southeastern United States (24K Club SEUS) welcomed two new members at their Forty-Second Annual Banquet held at the Atlanta Country Club on August 6. The 24K Club Class of 2016 includes Stark Harbour, owner Southern Jewelry Insurance and Michael Lebowitz, Director of Jewelry White...

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IDD named Leading Jewelers Guild “Vendor of the Year”

13 DAYS AGO
IDD named Leading Jewelers Guild “Vendor of the Year”

IDD Jewelry of New York, an industry leader in basic diamond jewelry and bridal programs, was recently honored as the “2016 Vendor of the Year” by the Leading Jewelers Guild. As voted by the members of the group, the award recognizes excellence in customer service and innovative product. Already the...

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HOLLIS BAHRINGER expands line of men’s designer jewelry

6 DAYS AGO
HOLLIS BAHRINGER expands line of men’s designer jewelry

(NORWALK, Conn.) - HOLLIS BAHRINGER, a leading manufacturer of contemporary metal men’s jewelry is proud to announce the release of six new collections to its assortment. Adding both natural white diamonds and black diamonds, this season’s additions bring an ultra premium selection to the already exc...

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ASHI introduces Lovebright Essentials

6 DAYS AGO
ASHI introduces Lovebright Essentials

Offers big look, great price on diamond basics

Studies have shown that basic styles account for as much as 50% of a jewelry store’s total sales. ​ASHI presents Lovebright Essentials, a new ​POS ​program focused on helping you showcase and sell more ​of these ​basic, fast turning, full margin styles​....

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Conducting chaos

For six years my son played the up-right bass in his school’s orchestra. Ms. Lansue, an incredible woman, was his conductor. She never failed to amaze me, as I sat in the audience, watching and listing to 60+ children produce the most wonderful sound. Sometimes they produced more than just a sound; sometimes they electrified the air and caused goose bumps to appear on the arms of those around me.

I have always had a deep seeded admiration for her. The hours of rehearsal, lost sheet music, forgotten resin, broken instruments, sick students must make for some serious craziness. I find it hard to understand the hours, days and weeks of preparation that go into a 1 hour performance.

Then comes the performance – the long awaited heavily prepared for performance – and the spot light is on her. She stands before for the crowd. Her name is forever printed on the program – she is the “one” – the conductor. Her success or failure now depends on the next 60 minutes.

Will it be a success? That answer depends on two things – the students and the audience. WAIT – her success is in the hands of the students and the audience – how is that? How is it that her own success really has nothing to do with her? Now you’re beginning to see why I have such a deep seeded respect for her. What drives a person to an end goal to which the failure or success is still beyond their control?

I am drawn to music because it epitomized the word TEAM. It takes a group of musicians playing their PART exceptionally for a combined pleasing sound. They must enter the song at an exact moment with the correct tempo and strength of sound. They must exit on cue and await their next opportunity to shine. I cannot read or play music, myself, and I still do not know for certain what Ms. Lansue does as a conductor, but I can certainly identify with her.

As a custom jewelry designer I am the conductor of a team that drives for that one grand moment when we deliver that long awaited, imagined piece of jewelry that a client has chosen us to produce. As the conductor I will interface with the client. It is my name clearly and permanently printed on the door. I will do all the stone work and appraisal work, but most importantly I will assure that each of my teammates play their part flawlessly (or at least that is what the client will think).

To take a piece of jewelry from imagination to a finished piece involves several experts doing their part perfectly. As the conductor I have attempted to find the best of the best to be part of my orchestra. I have hunted the best wax carver and or CAD/CAM designers, the best casters, the best jeweler, the best bead stringers, the best photographers, the best packaging and I always stand accountable to doing my best gemological work possible and most importantly it is my responsibility to listen and work with the client to set the correct expectations.

Just like Ms. Lansue, I will suffer the excuses. I will suffer the excuses the exceptionally talented computer person will give for the CAD design not accommodating the characteristics and capabilities of the metal and gemstone requirements. I will suffer equipment failures of the casting firm and the mood swings of a gifted and creative jeweler. I will endure the hours of selection, arrangement, and stringing that the stringer requires. I will tolerate the perfection of the photographer that requires perfection when working with a dynamic subject such as gemstones. I will stress over the appropriate packaging that will enhance the grand presentation without distracting from the piece, and I will work diligently to assure that the paperwork is in order to ensure the wearer of the piece can wear it confidently, knowing that it is protected by the appropriate documentation and insurance.

Although there are several similarities to the job that Ms. Lansue and I do, there are some differences. I work with adults, and with adults come egos. My casting firm knows that they are good and shove me around with the, “you are a small fry” attitude. My jeweler knows that without him I would not have a business because few people purchase gemstones to carry them around in papers. My CAD guy fails to understand that just because the computer says that it is possible doesn’t always mean it will work.

I also feel that Ms. Lansue has a huge advantage over me – peer pressure. Imagine the looks that a bass player will give the violist who cannot join in on cue; or the tongue lashing the cello’s will give the bass players when they cannot keep a steady beat because they are having an off day.

I am currently working on a piece for a client that will be entered in a design competition. Due to organization and equipment problems with my casting firm I am 4 1⁄2 weeks behind in my project. Not only is the client unhappy, but now my jeweler, stringer, photographer and I have been seriously impacted. Our time with the piece has now been cut in half.

At this point I would love to have the ability to put them all in a room together and allow them the opportunity to tell the casting firm exactly what they think of the performance of their PART of this production. I would love to hear how the casting firm is going to make it right with the stringer that has 20 hours of work ahead of her and only 2 days in which to do it. Will they come and feed her family dinner and tuck her children into bed while she burns the midnight oil? Or do I have to accept less than her best work? Today it is the casting firm that has marched to their own tune, tomorrow I am sure one of my other teammates will fall short of an exceptional performance.

I cannot speak for Ms. Lansue, but I think I understand what drives me. It is the opportunity to do what nobody else will or can do. I am also driven to that one moment in time when I deliver to the client and the client is thrilled. I think I am a “challenge junkie.” Some might say I am a glutton for punishment.

On another note, I think if you look hard enough you will find that whether you do custom work or not, whether you sell jewelry or not, there is a team in any store that operates. If the person taking in a repair does not do it correctly, the jeweler has been set up for failure. No matter the position, it is a link in a long chain that eventually ends in success or failure; and no matter the chain there is always a single person who’s name and reputation rides on the performance of their team.

Today, I hope my team and I make beautiful music.

Tammy L. Williams, Graduate Gemologist of GIA, also prizes her membership in AGTA. She is President of J D Jewelers, a salon private jewelry business located in Suwanee, Georgia and the Southeastern Rep for Global Diamonds. Tammy is very active as a speaker and authority on Gemstones and Diamonds. Whether in her laboratory at J D Jewelers, on the lecture circuit or writing about her experiences in business, her love and passion for gemstones becomes contagious. If you’d like to contact Tammy, please e-mail her at This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it..


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