12172017Sun
Last updateTue, 12 Dec 2017 7pm
“That guy who baby sits jewelry stores”

“That guy who baby sits jewelry stores”

Longtime jeweler fires up retired ambulance to off...

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports offers cutting-edge concepts & loyal service to retailers

Gem Star Imports, a leading diamond jewelry manufa...

GA jeweler makes ‘Black Panther’ ring for Marvel movies

GA jeweler makes ‘Black Panther’ ring for Marvel movies

Hans and Lynn Allwicher, co-owners of Jewelry Expr...

Other News

Precious gems bear messages from Earth’s molten heart

Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terr...

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Industry Events

GIA reports well attended Jewelry Career Fair and Open House

GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual e...

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On The Move

Responsible Jewellery Council expands into the silver supply chain

Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion add...

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What's New

GN Diamond unveils Diamond Hunt

GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and ...

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Featured Articles

Latest News

Precious gems bear messages from Earth’s molten heart

3 DAYS AGO
Precious gems bear messages from Earth’s molten heart

New York Times article explores what gemstones tell scientists about the extreme forces at work deep underground 

Around 1920, Justo Daza, an experienced mine worker, and Fritz Klein, a mining engineer, were scrambling over the steep mountainside terraces of Chivor, a legendary emerald site in northe...

Readmore

2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

3 DAYS AGO
2017 Jewels for Children raffle raises over $9,000 for the Children’s Hospital Foundation of Richmond

(RICHMOND, Vir.) - Richmond’s independent jewelers are pleased to announce that their 2017 Jewels for Children raffle raised $9,450 for the Children’s Hospital Foundation of Richmond at the Children’s Hospital Foundation Ball held November 3 at the Country Club of Virginia. The annual raffle, organiz...

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GIA reports well attended Jewelry Career Fair and Open House

15 DAYS AGO
GIA reports well attended Jewelry Career Fair and Open House

(CARLSBAD, Calif.) - GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House drew nearly 900 gem and jewelry professionals, job seekers and members of the local community to the event’s 26th anniversary on October 13. This annual event at GIA’s Carlsbad World Headquarters was bust...

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IGI presents at AliExpress event ahead of Major Chinese Ecommerce Day

15 DAYS AGO

(SHANGHAI, China) - The International Gemological Institute’s (IGI) Shanghai team delivered a lecture at the AliExpress “Double Eleven Jewelry Industry Gold Sellers Training Session” in Hangzhou, China. AliExpress is an ecommerce platform owned by Alibaba (currently the world’s largest retailer).

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Responsible Jewellery Council expands into the silver supply chain

3 DAYS AGO
Responsible Jewellery Council expands into the silver supply chain

(LONDON, UK) - The Responsible Jewellery Council (RJC) has announced the expansion of its material scope to include silver. As the leading standards setting and certification organization for the fine jewelry and watch supply chain, this expansion adds another key sector to the RJC’s remit, helping t...

Readmore

Jewelry writer Diana Jarrett nabs top notch kudos

3 DAYS AGO
Jewelry writer Diana Jarrett nabs top notch kudos

Popular gemologist-journalist earns Top Ten spot in 2017 national competition

(NEW YORK) - American Federation of Mineralogical Societies (AFMS) has announced the results of their annual Bulletin Editors Contest. Prolific journalist Diana Jarrett ranked in the Top Ten leaderboard among a hoard of Nort...

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GN Diamond unveils Diamond Hunt

10 DAYS AGO
GN Diamond unveils Diamond Hunt

Free in-store tool designed to help retailers sell more diamonds

Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and has responded by now offering retailers the abilit...

Readmore

Brad Huisken introduces retail sales training app

15 DAYS AGO

(DENVER) – As retailers face more pressure from online competition, it’s important for brick-and-mortar stores to make the most of every sales opportunity they have. Brad Huisken’s IAS Training provides sales associates and managers with the tools to build customer relationships and increase sales, a...

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Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

3 DAYS AGO
Furry friends on the job: Yoooo, Adrian! The greeter at The Diamondaire

Yoooo, Adrian! This is Adrian, the greeter at The Diamondaire in Saint Charles, Illinois. Adrian is a rescue pup from the Animal Welfare League in Chicago Heights. Lauren & Billy Metzer took her in about a year and a half ago and she went right to work greeting customers, protecting the store an...

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Furry friends on the job: Otto from Kester Jewelry store

10 DAYS AGO
Furry friends on the job: Otto from Kester Jewelry store

Otto the laser welding cat is a 4 year old rescue kitty. The second feline featured in our Furry Friends, Otto is the 4th kitty in 45 years to grace the Kester Jewelry store in Craig, Colorado, where he works side-by-side with owner Richard Tyser. 

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The Marketing Minute: Trend Spotting

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

2 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

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Conducting chaos

For six years my son played the up-right bass in his school’s orchestra. Ms. Lansue, an incredible woman, was his conductor. She never failed to amaze me, as I sat in the audience, watching and listing to 60+ children produce the most wonderful sound. Sometimes they produced more than just a sound; sometimes they electrified the air and caused goose bumps to appear on the arms of those around me.

I have always had a deep seeded admiration for her. The hours of rehearsal, lost sheet music, forgotten resin, broken instruments, sick students must make for some serious craziness. I find it hard to understand the hours, days and weeks of preparation that go into a 1 hour performance.

Then comes the performance – the long awaited heavily prepared for performance – and the spot light is on her. She stands before for the crowd. Her name is forever printed on the program – she is the “one” – the conductor. Her success or failure now depends on the next 60 minutes.

Will it be a success? That answer depends on two things – the students and the audience. WAIT – her success is in the hands of the students and the audience – how is that? How is it that her own success really has nothing to do with her? Now you’re beginning to see why I have such a deep seeded respect for her. What drives a person to an end goal to which the failure or success is still beyond their control?

I am drawn to music because it epitomized the word TEAM. It takes a group of musicians playing their PART exceptionally for a combined pleasing sound. They must enter the song at an exact moment with the correct tempo and strength of sound. They must exit on cue and await their next opportunity to shine. I cannot read or play music, myself, and I still do not know for certain what Ms. Lansue does as a conductor, but I can certainly identify with her.

As a custom jewelry designer I am the conductor of a team that drives for that one grand moment when we deliver that long awaited, imagined piece of jewelry that a client has chosen us to produce. As the conductor I will interface with the client. It is my name clearly and permanently printed on the door. I will do all the stone work and appraisal work, but most importantly I will assure that each of my teammates play their part flawlessly (or at least that is what the client will think).

To take a piece of jewelry from imagination to a finished piece involves several experts doing their part perfectly. As the conductor I have attempted to find the best of the best to be part of my orchestra. I have hunted the best wax carver and or CAD/CAM designers, the best casters, the best jeweler, the best bead stringers, the best photographers, the best packaging and I always stand accountable to doing my best gemological work possible and most importantly it is my responsibility to listen and work with the client to set the correct expectations.

Just like Ms. Lansue, I will suffer the excuses. I will suffer the excuses the exceptionally talented computer person will give for the CAD design not accommodating the characteristics and capabilities of the metal and gemstone requirements. I will suffer equipment failures of the casting firm and the mood swings of a gifted and creative jeweler. I will endure the hours of selection, arrangement, and stringing that the stringer requires. I will tolerate the perfection of the photographer that requires perfection when working with a dynamic subject such as gemstones. I will stress over the appropriate packaging that will enhance the grand presentation without distracting from the piece, and I will work diligently to assure that the paperwork is in order to ensure the wearer of the piece can wear it confidently, knowing that it is protected by the appropriate documentation and insurance.

Although there are several similarities to the job that Ms. Lansue and I do, there are some differences. I work with adults, and with adults come egos. My casting firm knows that they are good and shove me around with the, “you are a small fry” attitude. My jeweler knows that without him I would not have a business because few people purchase gemstones to carry them around in papers. My CAD guy fails to understand that just because the computer says that it is possible doesn’t always mean it will work.

I also feel that Ms. Lansue has a huge advantage over me – peer pressure. Imagine the looks that a bass player will give the violist who cannot join in on cue; or the tongue lashing the cello’s will give the bass players when they cannot keep a steady beat because they are having an off day.

I am currently working on a piece for a client that will be entered in a design competition. Due to organization and equipment problems with my casting firm I am 4 1⁄2 weeks behind in my project. Not only is the client unhappy, but now my jeweler, stringer, photographer and I have been seriously impacted. Our time with the piece has now been cut in half.

At this point I would love to have the ability to put them all in a room together and allow them the opportunity to tell the casting firm exactly what they think of the performance of their PART of this production. I would love to hear how the casting firm is going to make it right with the stringer that has 20 hours of work ahead of her and only 2 days in which to do it. Will they come and feed her family dinner and tuck her children into bed while she burns the midnight oil? Or do I have to accept less than her best work? Today it is the casting firm that has marched to their own tune, tomorrow I am sure one of my other teammates will fall short of an exceptional performance.

I cannot speak for Ms. Lansue, but I think I understand what drives me. It is the opportunity to do what nobody else will or can do. I am also driven to that one moment in time when I deliver to the client and the client is thrilled. I think I am a “challenge junkie.” Some might say I am a glutton for punishment.

On another note, I think if you look hard enough you will find that whether you do custom work or not, whether you sell jewelry or not, there is a team in any store that operates. If the person taking in a repair does not do it correctly, the jeweler has been set up for failure. No matter the position, it is a link in a long chain that eventually ends in success or failure; and no matter the chain there is always a single person who’s name and reputation rides on the performance of their team.

Today, I hope my team and I make beautiful music.

Tammy L. Williams, Graduate Gemologist of GIA, also prizes her membership in AGTA. She is President of J D Jewelers, a salon private jewelry business located in Suwanee, Georgia and the Southeastern Rep for Global Diamonds. Tammy is very active as a speaker and authority on Gemstones and Diamonds. Whether in her laboratory at J D Jewelers, on the lecture circuit or writing about her experiences in business, her love and passion for gemstones becomes contagious. If you’d like to contact Tammy, please e-mail her at This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it..


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