11182017Sat
Last updateWed, 15 Nov 2017 6am

Other News

JLL predicts up to 6 percent growth in holiday season spending

JLL predicts up to 6 percent growth in holiday season spending

Survey reveals GenX to outspend Boomers this holiday season

(CHICAGO) - Now that the last trace of Halloween candy is gone, Americans plan to get started on holiday shopping. Nearly 30 percent of shoppers will start shopping prior to Thanksgiving, whil...

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Industry Events

Gem and jewelry leaders gather for GIA’s Global Leadership Program at Harvard Business School

(CARLSBAD, Calif.) - Executives from across the global gem and jewelry industry recently convened in Cambridge, Mass., for the fourth annual GIA Global Leadership Program offered by the Harvard Business School (HBS). The 50 industry leaders - all CEOs...

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On The Move

Women’s Jewelry Association launches Advocacy Task Force

Women’s Jewelry Association launches Advocacy Task Force

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) on November 2 launched its first ever “advocacy task force” to explore and ultimately create actionable tools, training, education, workplace coaching, and mentorship that can be utilized by...

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What's New

Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

Colorful, hand blown glass pendants sparkle with .25 points of diamonds inside a striking tear drop shape

Fresh off the success of his solar-eclipse commemorative “Corona” pendant, Clarksville, Tennessee-based Elliott Herzlich has added another extrao...

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Featured Articles

Overnight explains how to say, “Yes!” to every sale

Overnight explains how to say, “Yes!” to every sale

Releases 2 new catalogs  

Being a jewelry retailer has never been more challenging. New economic realities, new competitors, and new pressure on margins have completely changed your business. That’s why Overnight has completely transformed its business...

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Latest News

JLL predicts up to 6 percent growth in holiday season spending

3 DAYS AGO
JLL predicts up to 6 percent growth in holiday season spending

Survey reveals GenX to outspend Boomers this holiday season

(CHICAGO) - Now that the last trace of Halloween candy is gone, Americans plan to get started on holiday shopping. Nearly 30 percent of shoppers will start shopping prior to Thanksgiving, while just over 30 percent of shoppers will start stoc...

Readmore

NY Post reports new “Bling Ring” targeting celebrities

3 DAYS AGO
NY Post reports new “Bling Ring” targeting celebrities

It started in January, when burglars boosted hundreds of thousands of dollars’ worth of jewelry and cash from “Dog Whisperer” Cesar Millan. Then, retired Laker and former Knicks coach Derek Fisher’s Tarzana, Calif., home was hit, with thieves taking $300,000 in jewelry, including five NBA Championsh...

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Gem and jewelry leaders gather for GIA’s Global Leadership Program at Harvard Business School

16 DAYS AGO

(CARLSBAD, Calif.) - Executives from across the global gem and jewelry industry recently convened in Cambridge, Mass., for the fourth annual GIA Global Leadership Program offered by the Harvard Business School (HBS). The 50 industry leaders - all CEOs or senior executives - examined the theme “Transf...

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Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

1 MONTHS AGO
Initiatives in Art & Culture announces 19th Annual Fashion + Design Conference: “White: Palette, Prism, Possibility”

Conference to be held November 10 & 11, 2017 at CUNY Graduate Center, New York City

Initiatives in Art & Culture (IAC), an organization committed to educating diverse audiences in the fine, decorative, and visual arts, has announced their 19th Annual Fashion + Design Conference will be held N...

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Women’s Jewelry Association launches Advocacy Task Force

10 DAYS AGO
Women’s Jewelry Association launches Advocacy Task Force

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) on November 2 launched its first ever “advocacy task force” to explore and ultimately create actionable tools, training, education, workplace coaching, and mentorship that can be utilized by WJA members to advance women’s roles in the jewel...

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Dona Dirlam retires as Director of the Richard T. Liddicoat Gemological Library and Information Center

16 DAYS AGO
Dona Dirlam retires as Director of the Richard T. Liddicoat Gemological Library and Information Center

Robert Weldon named library director

(CARLSBAD, Calif.) - Dona Dirlam, director of GIA’s library and information center, has retired after 38 years of service to GIA’s (Gemological Institute of America) mission of ensuring the public trust in gems and jewelry. She was largely responsible for establish...

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Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

3 DAYS AGO
Artisanal crafted “Drops of Love” a unique sales option for the Holiday Season

Colorful, hand blown glass pendants sparkle with .25 points of diamonds inside a striking tear drop shape

Fresh off the success of his solar-eclipse commemorative “Corona” pendant, Clarksville, Tennessee-based Elliott Herzlich has added another extraordinary piece to his “Elliott’s Exclusive” collect...

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UPS Capital’s Parcel Pro launches jewelers block coverage

3 DAYS AGO
UPS Capital’s Parcel Pro launches jewelers block coverage

(ATLANTA) - Parcel Pro, a UPS Capital Company, announced the launch of jewelers block coverage on November 7, a special insurance program to help protect the property of jewelers against the most common types of losses. The comprehensive and customizable insurance policy provides coverage for the jew...

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Furry friends on the job: Charley - Jewelers unBLOCKed™

3 DAYS AGO
Furry friends on the job: Charley - Jewelers unBLOCKed™

Meet Charley. She is a 3 year old, English Crème Golden Retriever and loves to visit Jewelers unBLOCKed™ HQ in New Jersey. Charley normally works in the California office but visited this summer to meet the East Coast team. She is a certified service dog, a rescue herself and loves anything sparkly ...

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Furry friends on the job: Daisy and Trigger

10 DAYS AGO
Furry friends on the job: Daisy and Trigger

Say hello to Daisy (front) and Trigger.  The precious pair of Shelties go to work most every day with their human DeAnne Green at Main Street Jewelers in Plattsmouth, Nebraska.  Daisy and Trigger excel at their job as official greeters. Not a customer walks in without these two saying hello and many...

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The Marketing Minute: Trend Spotting

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

1 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

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The Affair of the Necklace - Romance. Scandal. Intrigue.

There’s something magical about a necklace. Thirteen women in Ventura, CA recently embarked on an adventure that transformed their lives when they collectively purchased a $37,000 diamond necklace. Appearing on “Good Morning America,” they promoted their book “The Necklace: Thirteen Women and the Experiment That Transformed Their Lives.” Talks for a movie are in the works.

When the perfect strand of diamonds caught Jonell McLain’s eye at the window of Van Gundy’s Jewelers, a spark was ignited. Not one that would normally invest that amount on a luxury impulse buy, Jonell nevertheless couldn’t get the necklace out of her mind. She started thinking creatively. What if some friends were interested in sharing it? A plot was hatched. Thirteen women would share the necklace, each having it for one month - a time-share for jewelry - including Priscilla Van Gundy, the store owner’s wife.

“Jewelia,” the newly-named necklace, would be used for fundraising efforts to support charities. The thirteen women, ages 50-62, discovered a newfound fellowship that deeply touched and transformed each of their lives.

Jewelia re-ignited routine marriages. “It made me feel sexy again.” The necklace was worn for special occasions - “it made me feel like a movie star” - as well as boogie-boarding in Hawaii. It gave a sense of hope, of second chances, of a new life, of rebirth. “I felt alive.” It bonded the women together in unexpected ways. “What had been a symbol of exclusivity became a symbol of inclusivity.”

The story touches a nerve. It taps into the current trends of women buying their own jewelry, of jewelry being used to promote charities and of innovative techniques for people to own a piece of something spectacular - renting designer dresses, handbags and jewelry.

This is not the first story of the transformative value of a special necklace. De Maupassant’s classic “The Necklace” tells the story of a wife of modest means who, craving something more, borrows her neighbor’s diamond necklace for a special party. In a Cinderella moment, she metamorphoses into the belle of the ball. Every eye is upon her.

As she returns home, she is mortified to discover she has lost the necklace! Biting the bullet, she and her husband take out a massive loan, replace the necklace (they are too ashamed to reveal they have lost it), and spend the next decade of their lives working to repay the loan, sinking into a life of drudgery and near poverty. A chance meeting when the loan is finally repaid uncovers an ironic twist. The neighbor reveals the necklace was paste. The couple’s lives had been determined by the unnecessary repayment of a debt which was not due.

A necklace can not only transform the life of an individual or a group, it can even transform a society. “The Affair of the Necklace,” the 2001 movie starring Hilary Swank, reveals the real-life scandal involving Marie Antoinette that helped precipitate the French Revolution. It’s a colorful tale involving romance, scandal and intrigue that could hardly be imagined if it weren’t true!

In 1772 Louis XV commissions a spectacular necklace for his mistress, Mme. du Barry. The Crown Jewelers Broehmer and Bassenge take several years to assemble a world-class collection of large diamonds and fashion them into a magnificent elaborate design. Unfortunately, Louis XV’s untimely death almost bankrupts the jewelers who have not yet been paid for the piece.

Enter Jeanne de La Motte-Valois, an orphan who, fighting to restore her name and place in society, hatches a plot to sell the necklace to Marie Antoinette. Jeanne collaborates with Cardinal Prince Rohan, an out-of-favor courtier. The fascinating plot involves a famous mystic, Count Cagliostro, romantic intrigues - including Jeanne’s affair with the Cardinal - and secret meetings with mistaken identities.

Although Marie Antoinette ultimately refuses the necklace (perhaps she did not want a piece designed for another woman, and a mistress at that!), she becomes embroiled in the widely publicized trial which further tarnishes her reputation, already weakened by gossip and scandal. The resulting strain on the monarchy hastens its collapse... the French Revolution.

So the next time you put that special necklace in your display case, think for a moment. How will this transform someone’s life? The truth may be magic.

Mia Katrin is an award-winning, internationally celebrated couture jewelry designer, specializing in one-of-a-kind and limited edition high-end necklaces with precious gems in 18-24 karat gold and platinum. Her Collections, which have been worn by A-List Hollywood celebrities, are featured in many top galleries and stores throughout the country, where she regularly hosts Trunk Shows. Contact Mia via her website, http://jeweljewel.com, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or call (877) JEWEL-MY.


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