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Last updateSat, 30 Apr 2016 1pm
Retailer Roundtable: What was your best store promotion?

Retailer Roundtable: What was your best store promotion?

Q: What was your best store promotion?

“For a numbe...

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel is shaking up Father Time in 2016, launch...

Russell Mefford - Jeweler by day, Southern Rocker by night

Russell Mefford - Jeweler by day, Southern Rocker by night

If you’re a Southern rock fan you know the differe...

JA New York Spring Show reports increased attendance

JA New York Spring Show reports increased attendance

Co-Location with MJSA and Lueur, new dates contrib...

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Morganite: The modern face of jewelry

Morganite: The modern face of jewelry

Trends come and go as quickly as the seasons. Much like American culture, tastes in music, fashion and color are constantly evolving. And when they evolve, it pays to be on the current trend.

In the case of the jewelry industry, we are right in the mi...

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Industry Events

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are ...

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On The Move

Cecilia Gardner’s role at JVC to change in 2017

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th y...

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What's New

JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC...

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Featured Articles

Industry writer goes from writing retail to working it

Industry writer goes from writing retail to working it

Paul Holewa, a freelance writer for Southern and Mid-America Jewelry News , has worked as a trade journalist since 1995. For most of that time, he has learned about best retailer practices by networking with and interviewing top jewelry store owners and...

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Latest News

Morganite: The modern face of jewelry

1 DAY AGO
Morganite: The modern face of jewelry

Trends come and go as quickly as the seasons. Much like American culture, tastes in music, fashion and color are constantly evolving. And when they evolve, it pays to be on the current trend.

In the case of the jewelry industry, we are right in the middle of a morganite sensation. A stone mostly disr...

Readmore

One fifth of the world's gold is buried in London - and here's where it's hidden

4 DAYS AGO
One fifth of the world's gold is buried in London - and here's where it's hidden

SECRET vaults in London house one fifth of all the gold on the planet, with a staggering £172 billion worth of bullion tucked away under the capital’s streets.

Vaults under the Bank of England on Threadneedle Street are said to hold 5,134 tonnes of gold, making up the majority of the 6,256 tonne tota...

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JA New York Spring Show reports increased attendance

1 DAY AGO
JA New York Spring Show reports increased attendance

Co-Location with MJSA and Lueur, new dates contributing factors to success

(NEW YORK) - After an “extremely strong” opening day on Sunday, the JA New York Spring show proudly reported high-attendance momentum throughout the three day show. The co-location with MJSA and Lueur, a successful hosted buyer...

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Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

19 DAYS AGO
Historic 8.52-carat “Esperanza Diamond” featured at The Smart Jewelry Show

Displayed with R. Harder Gallery Collection from Jewelers Mutual

(NEENAH, Wisc.) - The Smart Jewelry Show, April 17-19 in Chicago, will be hosting the historic Esperanza Diamond. The one-of-a-kind diamond will be on display with other pieces which are part of R. Harder Gallery of Gems and Minerals fro...

Readmore

Cecilia Gardner’s role at JVC to change in 2017

1 DAY AGO

(NEW YORK) - The Jewelers Vigilance Committee (JVC) has announced that Cecilia Gardner, CEO/President and General Counsel, has decided to step down from her role as CEO/President at the beginning of 2017, after the planned celebration of JVC’s 100th year.

Readmore

ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

1 DAY AGO
ELLE Time & Jewelry to exhibit in prestigious Plumb Club at JCK

(DALLAS) - PAJ (Prime Art & Jewel), who holds the exclusive license for ELLE Time & Jewelry in agreement with ELLE Magazine , is pleased to announce that they will be exhibiting in the Plumb Club at JCK Las Vegas in June, 2016.

ELLE is a powerhouse brand most noted for its personal beauty mark, ...

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JVC releases “Getting It Right JVC’s Guide to Quality Programs for Jewelers”

1 DAY AGO

(NEW YORK) - JVC has announced the publication of its latest guide - “Getting It Right – JVC’s Guide to Quality Programs for Jewelers” - published with a generous grant from International Gemological Institute (IGI).

The latest publication from the JVC provides simple and useable tools for all jeweler...

Readmore

TW Steel’s new Maverick Collection adds attitude to the sport heritage world

1 DAY AGO
TW Steel’s new Maverick Collection adds attitude to the sport heritage world

TW Steel is shaking up Father Time in 2016, launching the adventurous Maverick Collection. Inspired by the ground-breaking Son of Time masterpiece, the Maverick Collection takes TW Steel’s bold attitude, blends in cool vintage styling and twists it all together to deliver a totally fresh take on tim...

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The Affair of the Necklace - Romance. Scandal. Intrigue.

There’s something magical about a necklace. Thirteen women in Ventura, CA recently embarked on an adventure that transformed their lives when they collectively purchased a $37,000 diamond necklace. Appearing on “Good Morning America,” they promoted their book “The Necklace: Thirteen Women and the Experiment That Transformed Their Lives.” Talks for a movie are in the works.

When the perfect strand of diamonds caught Jonell McLain’s eye at the window of Van Gundy’s Jewelers, a spark was ignited. Not one that would normally invest that amount on a luxury impulse buy, Jonell nevertheless couldn’t get the necklace out of her mind. She started thinking creatively. What if some friends were interested in sharing it? A plot was hatched. Thirteen women would share the necklace, each having it for one month - a time-share for jewelry - including Priscilla Van Gundy, the store owner’s wife.

“Jewelia,” the newly-named necklace, would be used for fundraising efforts to support charities. The thirteen women, ages 50-62, discovered a newfound fellowship that deeply touched and transformed each of their lives.

Jewelia re-ignited routine marriages. “It made me feel sexy again.” The necklace was worn for special occasions - “it made me feel like a movie star” - as well as boogie-boarding in Hawaii. It gave a sense of hope, of second chances, of a new life, of rebirth. “I felt alive.” It bonded the women together in unexpected ways. “What had been a symbol of exclusivity became a symbol of inclusivity.”

The story touches a nerve. It taps into the current trends of women buying their own jewelry, of jewelry being used to promote charities and of innovative techniques for people to own a piece of something spectacular - renting designer dresses, handbags and jewelry.

This is not the first story of the transformative value of a special necklace. De Maupassant’s classic “The Necklace” tells the story of a wife of modest means who, craving something more, borrows her neighbor’s diamond necklace for a special party. In a Cinderella moment, she metamorphoses into the belle of the ball. Every eye is upon her.

As she returns home, she is mortified to discover she has lost the necklace! Biting the bullet, she and her husband take out a massive loan, replace the necklace (they are too ashamed to reveal they have lost it), and spend the next decade of their lives working to repay the loan, sinking into a life of drudgery and near poverty. A chance meeting when the loan is finally repaid uncovers an ironic twist. The neighbor reveals the necklace was paste. The couple’s lives had been determined by the unnecessary repayment of a debt which was not due.

A necklace can not only transform the life of an individual or a group, it can even transform a society. “The Affair of the Necklace,” the 2001 movie starring Hilary Swank, reveals the real-life scandal involving Marie Antoinette that helped precipitate the French Revolution. It’s a colorful tale involving romance, scandal and intrigue that could hardly be imagined if it weren’t true!

In 1772 Louis XV commissions a spectacular necklace for his mistress, Mme. du Barry. The Crown Jewelers Broehmer and Bassenge take several years to assemble a world-class collection of large diamonds and fashion them into a magnificent elaborate design. Unfortunately, Louis XV’s untimely death almost bankrupts the jewelers who have not yet been paid for the piece.

Enter Jeanne de La Motte-Valois, an orphan who, fighting to restore her name and place in society, hatches a plot to sell the necklace to Marie Antoinette. Jeanne collaborates with Cardinal Prince Rohan, an out-of-favor courtier. The fascinating plot involves a famous mystic, Count Cagliostro, romantic intrigues - including Jeanne’s affair with the Cardinal - and secret meetings with mistaken identities.

Although Marie Antoinette ultimately refuses the necklace (perhaps she did not want a piece designed for another woman, and a mistress at that!), she becomes embroiled in the widely publicized trial which further tarnishes her reputation, already weakened by gossip and scandal. The resulting strain on the monarchy hastens its collapse... the French Revolution.

So the next time you put that special necklace in your display case, think for a moment. How will this transform someone’s life? The truth may be magic.

Mia Katrin is an award-winning, internationally celebrated couture jewelry designer, specializing in one-of-a-kind and limited edition high-end necklaces with precious gems in 18-24 karat gold and platinum. Her Collections, which have been worn by A-List Hollywood celebrities, are featured in many top galleries and stores throughout the country, where she regularly hosts Trunk Shows. Contact Mia via her website, http://jeweljewel.com, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or call (877) JEWEL-MY.


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