08192017Sat
Last updateTue, 15 Aug 2017 9pm
Burglary crew nets $13 million over six years, and counting

Burglary crew nets $13 million over six years, and counting

If you are a jewelry store owner operating in a st...

Masters of Marketing - A century of sparkling insight - Part 3

Masters of Marketing - A century of sparkling insight - Part 3

Part III - Richter & Phillips, Cincinnati, OH

A...

Jewelers’ affidavit reduces selling scams

Jewelers’ affidavit reduces selling scams

More than six years ago, a former employee targete...

Other News

Is this the first coin ever minted by the U.S. government?

Is this the first coin ever minted by the U.S. government?

Historic coin experts say they have found the first silver piece minted by the US and believe it was likely held by Founding Father — and founder of The Post — Alexander Hamilton.

David McCarthy, a senior researcher for the coin and collectibles firm ...

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Industry Events

Rio Grande issues Saul Bell Design Award 2018 Call for Entries

Rio Grande issues Saul Bell Design Award 2018 Call for Entries

Rio Grande is pleased to announce its call for entries for the 2018 Saul Bell Design Award. Now in its 18th year, the international competition challenges designers to pick up their tools and make their mark on the jewelry industry.

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On The Move

John Ford continues award-winning streak with 2017 AGTA Spectrum Award

John Ford continues award-winning streak with 2017 AGTA Spectrum Award

(GALVESTON, Tex.) - John Ford triumphed again in two categories in the American Gem Trade Association’s 2017 Spectrum Awards. Ford won Platinum Honors in both the Evening Wear Division and the Business/Day Wear Division. The Spectrum Awards is said to...

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What's New

R Findings launches their latest “That Was Easy” website

R Findings launches their latest “That Was Easy” website

(ROCHESTER, N.Y.) - For 65 years R Findings has strived to provide the jewelry industry with products that save time and money, and to provide solutions. Their latest effort toward this goal is their new “That Was Easy” website.

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Featured Articles

Retailer Roundtable:  What are your biggest hiring challenges?

Retailer Roundtable: What are your biggest hiring challenges?

Q:    What are your biggest hiring challenges?

“I’ve been in business for 30 years and hiring challenges have remained pretty consistent throughout that time - finding a sales associate that has an understanding and love of jewelry. One of the most comm...

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Latest News

Is this the first coin ever minted by the U.S. government?

3 DAYS AGO
Is this the first coin ever minted by the U.S. government?

Historic coin experts say they have found the first silver piece minted by the US and believe it was likely held by Founding Father — and founder of The Post — Alexander Hamilton.

David McCarthy, a senior researcher for the coin and collectibles firm Kagin’s, figured the 1783 silver coin had to be on...

Readmore

Greene Family Jewelers featured on DIY Network’s “Treehouse Guys”

3 DAYS AGO
Greene Family Jewelers featured on DIY Network’s “Treehouse Guys”

(ASHEVILLE, N.C.) - It’s ok if you call Michael Greene a tree-hugger. While you might not find him with his arms wrapped around a maple, the vacation home he built in Weaverville, NC, is nestled in a tree (actually, three trees) and its massive deck was built around the trees’ branches and trunks.

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Rio Grande issues Saul Bell Design Award 2018 Call for Entries

3 DAYS AGO
Rio Grande issues Saul Bell Design Award 2018 Call for Entries

Rio Grande is pleased to announce its call for entries for the 2018 Saul Bell Design Award. Now in its 18th year, the international competition challenges designers to pick up their tools and make their mark on the jewelry industry.

Readmore

Dunkin’s Diamonds wins ASHI’s I DO Bridal Sweepstakes

3 DAYS AGO
Dunkin’s Diamonds wins ASHI’s I DO Bridal Sweepstakes

Announces launch of Lovebright Sweepstakes  

(NEW YORK) - ASHI announced the winner of their most recent I DO Bridal Sweepstakes. Among all participating retailers, Dunkin’s Diamonds in Ohio had the highest number of participant entries and the winner was randomly selected from their customer participa...

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John Ford continues award-winning streak with 2017 AGTA Spectrum Award

3 DAYS AGO
John Ford continues award-winning streak with 2017 AGTA Spectrum Award

(GALVESTON, Tex.) - John Ford triumphed again in two categories in the American Gem Trade Association’s 2017 Spectrum Awards. Ford won Platinum Honors in both the Evening Wear Division and the Business/Day Wear Division. The Spectrum Awards is said to be the Oscars of the jewelry industry - the most ...

Readmore

Darling Imports celebrates milestone anniversary

10 DAYS AGO
Darling Imports celebrates milestone anniversary

“Thanks for the last 25 years!”

For over the last two decades, Darling Imports has proudly supplied the gemstone community with gorgeous color. From humble beginnings of a basement in Hampton, Georgia ,“Mr. D,” Harold Darling, and Konrad Darling started this company focusing on top service and a pass...

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R Findings launches their latest “That Was Easy” website

10 DAYS AGO
R Findings launches their latest “That Was Easy” website

(ROCHESTER, N.Y.) - For 65 years R Findings has strived to provide the jewelry industry with products that save time and money, and to provide solutions. Their latest effort toward this goal is their new “That Was Easy” website.

Readmore

Roseco offering moissanite with graded certificate

10 DAYS AGO
Roseco offering moissanite with graded certificate

Roseco Inc. has announced they are now offering Charles and Colvard® Forever One™ moissanite that is certified D, E or F and graded by Precision Gem Grading Laboratory, an independent third-party lab. This certificate, packaged with each stone, allows the retail jeweler to make the same professional...

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Furry friends on the job: Kozzi of Norridge Jewelers

3 DAYS AGO
Furry friends on the job: Kozzi of Norridge Jewelers

Meet the hostess of Norridge Jewelers in Norridge, Illinois.  Kozzi has been greeting customers for seven years. She has made such an impression on her customers that they return bearing gifts - dog treats! She loves her job and puts a smile on the face of everyone she meets - whether in person or o...

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Furry friends on the job: Snorkel Sam Botnick - Worthmore Jewelers

10 DAYS AGO
Furry friends on the job: Snorkel Sam Botnick - Worthmore Jewelers

Introducing Snorkel Sam Botnick. The fur baby of Harris and Geri Botnick, owners of Worthmore Jewelers in Atlanta. Snorkle Sam is the official greeter and general manager of human resources. Conquering the jewelry industry on four paws and with no thumbs, he assists with the all around well being of...

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Let’s talk shops duex

Earlier this year I wrote an article about the relationship between retail stores and trade shops. I got quite a bit of feedback from both sides of the equation and decided that right before Christmas would be a good time to revisit the topic.

As a retail store owner with a bench jeweler on premises (me), I know how fortunate I am. But, as the owner of a trade shop as well, I find that jewelry stores fit into two categories: 1.) I’ve never had a bench jeweler on premises and have always used trade shops. 2.) I’ve had a bench jeweler on premises for 30 years but once she retired I haven’t been able to find a replacement so I am forced to use a trade shop.

Let me tell you, there is a huge difference between a trade shop and an ‘on-premises shop’ that only does their own store’s work. If you have a jeweler on your premises, you make the decisions about how much non-revenue producing work you want your jeweler to do on each job. I talk to a lot of bench jewelers that tell me their store’s policy is every ring is to be ‘refinished as new’ after every repair. I think that’s a great policy, but...if you put ‘refinish as new’ on an envelope and send it to a trade shop you’re gonna get charged for the original repair and around $18 for the additional finish out.

If a store has never had a jeweler, then they don’t expect the trade shop to spend an extra 30 minutes on something they’re not paying for. An $8 sizing is just that, an $8 sizing with a quick thorough cleaning and polishing. Not an $8 sizing (6 minutes tops) plus 30 free, un-billed minutes to just touch up some other stuff while it’s in the shop. Stores that have never had a jeweler know that if they want any additional work done, all they have to do is write it on the ticket and it’ll get done... just with an added charge $$$.

Trade shop jewelers also have the burden of remembering what level of service each individual store wants and expects. Case in point: Fifteen years ago I had a Bailey Banks and Biddle account (before the corporate price list and contract era) that was one of the highest grossing stores in the chain. The manager and I had an agreement that if something needed to be done to a ring they sold, just do it and charge her for it. Don’t call her and discuss it. At the very same time I had an account where the owner would ask me the cost of a repair. If I said $9.00, he’d tell me to only do $6 worth of work and stop. (Little did he know I would stop after $5 worth of work and bill him $6 anyway... Hah!) But all trade shops have accounts on both ends of the spectrum that we’re juggling daily.

Now store owners and managers fall into two mindsets when it comes to the shop: 1.) You think of your shop as an asset to your business. 2.) You think of your shop as a liability that sucks away at your life, your livelihood, your profit, and your soul.

I work with both types, but mostly I work with the stores that think of the shop as a profit center and an asset. Because these stores are charging their customers triple key for the work, they usually have a pretty good idea how much their bill is going to be when they send the work out, because they priced it to the customer based on their cost. But, the #2 group is alive and well out there. This group doesn’t add a mark-up to their trade bill. They do it at-cost as a customer service and usually guess at the price. This group is always shocked and surprised every time they get their bill. Anyone that uses a trade shop knows those bills can add up in a hurry. Okay, that’s the retail stores. How about the trade shop jewelers?

Trade shop jewelers fall into any combination of these categories (usually changing several times over the course of a day): Busy, harried, rushed, pissed, irritated, hung over, weird, cranky, finicky, anti-social, extremely talented, extreme self control, extreme lack of self control, and downright friggin’ awesome. And that’s all before lunch.

Store owners and managers on the other hand are: Confident, always in control, smart, goal oriented, social, engaging, driven, team players, counselors, confidants and well dressed.

So now I ask you... how in the hell did we ever meet in the first place? We have nothing in common. We don’t like the same people. We don’t hang out at the same places. Hell, we don’t even like each other. What’s the attraction? Oh yeah... we need each other.

I write this for one reason. As the ‘in-store jeweler’ becomes harder to find (Joe Cassarino quit hogging those 6 bench jewelers for yourself up there in Rochester, NY), more and more stores are being forced to use trade shops. And, more often than not, that trade shop will be in another state. I’ve never met the bulk of my trade accounts face to face, but we manage to get the work done to everyone’s satisfaction somehow, so it does work.

If you have a trade shop in your area that picks up and delivers to your store, I want you to think about this. The number one complaint I hear from bench jewelers that do trade work is the rising cost of fuel that they have to absorb driving all the way to your store to pick up a sterling silver bracelet that needs one charm soldered on. Now if it’s for a birthday present this weekend and you really do need it, that’s one thing. If the customer was just in the area and dropped it off and said no hurry, then call your jeweler and tell him to not come by today. It used to just be a hit on your billable hours driving all over town doing deliveries. Now with $4 a gallon gas, all the trade shops out there are taking a beating. Throw an extra $20 in the plate for gas once in a while.

With Christmas right around the corner, I’ve posted on my website my article from last Christmas about my shop policy for Christmas orders and repairs. Please take a look. You’d be doing your shop, your jeweler, and yourself a favor by reading it and thinking about implementing those policies in your store over the Christmas season. You can read it at www.CMKCompany.com. Good luck... sell a bunch... and try to have fun in these crazy times.

Oh yeah, I was just kidding. We really do like you retail folks. We just can’t let the other bench jewelers know cause they’ll make fun of us.

Chuck is the owner of Anthony Jewelers in Nashville, TN. Chuck also owns CMK Co., a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. You can contact him at 615-354-6361, www.CMKcompany.com or send e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it..


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