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4 reasons why jewelers fail Facebook & what you can do about it!

A recent survey by Pew Research revealed four top reasons why people ‘Unlike’ a Business Page on Facebook. When someone becomes a Fan by ‘Liking’ your Facebook Page you are provided with a powerful opportunity to continually place your marketing message in front of them.  When they Unlike your page you have failed, and lose this opportunity for your messages to show in their Newsfeed.

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Applied Marketing 101: Millennials, co-creation, and the end of bridal as we know it

The extent to which Millennial consumers are behaviorally different from all preceding generations has been sufficiently dissected, measured, observed, and described else...

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The secret to a loving vendor relationship

Recently I was discussing inventory with a retail client, and we spoke about the amount of aged inventory they had with a particular vendor. The retailer had asked the ve...

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Modern Day Selling

The Seven Simple Truths
Truth #4:
Connecting with customers is the new way to success

  For many years the training industry in retail has mainly focused on sales ...

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The Story Behind the Stone: Decoding exotic pearls

The Story Behind the Stone: Decoding exotic pearls

Cultured pearls offer retailers an ongoing revenue stream because the lustrous orbs appeal to every age group, all tastes, and all budgets. That’s a pretty good deal. T...

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24 Karat Corner: Getting rough with the customers

Frankie is one of the most resourceful jewelers I’ve ever met. Her showcases are filled with unique items and things I never see anywhere else. No diamond stud earrings...

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What’s your story?

“Once upon a time…” Remember as a child anticipating story time, the weaving of a web of magic and romance? Fairy tales and family legends link us to the larger dra...

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The Retailer’s Perspective: What kind of dinosaur are you?

My editor recently told me that a reader in their late 20s was telling him that he thought I was too negative and too much of a dinosaur. And you know what I’d like to ...

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Will your business be your nest egg?

So, you’re working in your business, with no plans to retire. You might even believe it is too early to plan your retirement.

But hold on - at some point or other you wi...

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ARIVA expands Paradise Collection of alluring turquoise doublets

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IDDeal Card scores high marks with retailers

Since its big release in January of this year, IDD’s IDDeal Credit Card Program is “al...

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