Columnists Bob Epstein

Bob Epstein

The Price is Right

In this post-recession era, there is little doubt that the average consumer remains extremely price sensitive.  While it’s important to provide great customer service, have a store and staff that are warm and inviting, and maintain a inventory variety that is artful and distinctive, price matters. In fact it’s usually the key factor in a purchase decision.

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Competing against Internet sales

Once upon a time, not so very long ago, young love-struck couples would visit their trusted jeweler looking for an engagement ring.   “Look how it sparkles. It’s b...

Sale event success factors

So you’re thinking about running a sale event in your store. Maybe you want to move dated or slow moving inventory. Maybe you need to increase store traffic. You might ...

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Planning for success

The new year is off and running. Have you taken the time for reflection, resolutions and goal setting? Losing weight. Planning a vacation. Taking up a new hobby.   Wha...

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Competing against the big chains this holiday season

The election is over - but just when people are starting to think it might be safe for them to turn on the television, there’s a whole new slew of ads bombarding viewer...

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Adapting to new consumer buying habits

Hopes and expectations are that this will be an improved Christmas shopping season with an increase in sales for independent jewelry store owners. The consumer is coming ...

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Strategies for great customer service during the holiday season

We all know jewelry doesn’t sell itself. You don’t see store owners stacking counter tops with piles of engagement rings, worth tens of thousands of dollars, to be ha...

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Getting ready for the 2012 Holiday Shopping Season

Santa is not the only one making a list and checking it twice. With the holidays just around the corner, it’s time now to make final preparations to insure your store a...

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Pros and cons of different retail locations

“Location, location, location.” We’ve all heard this adage with regard to selecting a prime retail location. If your lease is up at your current location, evaluate ...

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