Columnists Bob Epstein

Bob Epstein

Cost effective advertising strategies

From an advertising perspective, it’s tough being an independent retail jeweler. There’s just no way to compete with the big box stores who spend millions of dollars on national ad campaigns. On any major holiday, the newspapers and television channels are flooded with expensive, glitzy advertising. There’s just no way to compete - or is there?

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Knowing when and how to retire

Consider the independent store owner reaching retirement age. It’s been thirty years of hard work, long hours, many weekends, most holidays, and while the business hasn...

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Happy New Year - Already?

January? February? Valentine’s Day? Most retailers just want to make it through this year’s holiday shopping season before thinking about 2014. Besides, January is ty...

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Effective direct mail marketing strategies

So you’ve made the decision to run a sale event in your store. Maybe you want to move dated or slow moving inventory. Maybe you need to increase store traffic. You migh...

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Aging inventory - Tired store

Aging inventories can burden even the most prosperous store.   Merchandise that doesn’t sell must be insured. There are also storage costs, taxes and the fact that y...

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Successful retirement sale strategies

For many store owners, 2013 will be the year they decide to retire, close or sell their store. This decision is a very emotional one, especially for store owners whose bu...

The Price is Right

In this post-recession era, there is little doubt that the average consumer remains extremely price sensitive.   While it’s important to provide great customer servi...

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Competing against Internet sales

Once upon a time, not so very long ago, young love-struck couples would visit their trusted jeweler looking for an engagement ring.   “Look how it sparkles. It’s b...

Sale event success factors

So you’re thinking about running a sale event in your store. Maybe you want to move dated or slow moving inventory. Maybe you need to increase store traffic. You might ...

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