Columnists Bob Epstein

Bob Epstein

Tis’ the season to plan early for increased holiday sales

If there was ever a time to start planning for the upcoming holiday shopping season, it’s now. Planning ahead is like giving a gift to yourself, and one that will surely increase your chances of making sure it’s a really nice one. It once was a given that holiday sales meant big sale increases. Now, however, competition and the strain on disposable income have made it more difficult to generate big increases in sales without big reductions in margins.

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Plan ahead so the family business will be a gift, not a burden, to heirs and successors

Approximately 92 percent of all jewelry stores are independently owned. Unlike many retail industries, family owned businesses are a very common form of ownership in the ...

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Effective inventory management

These days, independent jewelers cannot afford any excess inventory.  Storage costs, insurance, pilferage, damage, obsolescence, taxes and interest on loans add up to 30...

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Business slowdown or opportunity

Now that we are going into the slower summer months, you have the perfect opportunity to step away from the day-to-day operations of your business and reflect on what rea...

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Direct mail for jewelers – power it up to make it work!

You see examples of direct mail every day. Just take a look at that big pile of mail, and what do you see? Newsletters, catalogs and self mailers. Whatever form they arri...

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A down economy is the optimum time to position for a rebound

Every day someone asks me whether we are starting to climb out of the sluggish economy or if it will continue for an extended period of time. Realistically, history has s...

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Make the best of a slowdown

Economic downturns are particularly tough on retailers; however these are the times that a retailer needs to move quickly to make changes and adjustments to minimize the ...

Happy employees equal happy customers

No matter how well you watch cash flow, manage inventory, or make your store attractive to customers, you will lose business if you don't work to develop your employees.

D...

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