“If I run a sale in my store, can you tell me how well it will do?” It’s an inevitable question I get when I’m talking with a store owner thinking about running a sale event. And after decades of experience, I’m able to give a store owner some pretty good advice with regard to predicting the relative success of a sale. The starting point is to look at the last two to three years’ sales history trends, margins, inventory levels, etc. to benchmark the kind of business the store has been doing. But beyond that, we’ve identified five key elements that strongly impact the success or failure of in-store promotions.
Columnists 
Bob Epstein
Bob Epstein
Bob Epstein
Retirement Strategies: Knowing when and how to fold ‘em
“I’ve had my store for almost thirty years. It’s been my life. I just don’t know what I’d do with myself if I retire.”
As a sales consultant to independent jew...
We all have a price... what’s yours?
The average customer considers the price of a product to be a key factor in their purchase decision. When you ask consumers about certain retail establishments, they may ...
Capture customer feedback, because what matters to them should matter to you
It’s quite likely that we’ve all shopped in a store that made such a poor first impression, we’re determined not to give them the opportunity to make a second one. ...
Leaving the business in high style takes planning
So you finally decided to reap the rewards of all the time you’ve spent building a successful retail business. You’ve determined it’s time to sell. Now comes the mo...
New Year calls for new look at inventory
It seems simple enough – keep an adequate supply of the most popular items, but make sure you don’t overstock - yet inventory management should be more than keeping t...
New Year’s reflections and resolutions pay off for jewelers too
Happy New Year! Time for retailers to rest, right? Actually, don’t kick back in that easy chair just yet. With the holiday shopping season over, this is the time ...
A loyal customer base leads to long term business success
The key to any successful business is a steady customer base, so building customer loyalty is critical for the growth and prosperity of yours. It’s widely known that it...
These “golden” days require a fresh look at merchandising strategy
With gold prices rising above $1,300 per ounce, many jewelers have watched gold jewelry sales fall. In a recent survey conducted by National Jeweler , 89 percent of respond...
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Columnists
| Mia Katrin | |
JTV’s Jay Boyle - Enjoying the Colorful Life
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| Howard Kelrick | |
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.
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| David Brown | |
How are your reorders?
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| Bob Epstein | |
The Price is Right
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| Brad Huisken, President IAS Training | |
The Turnover
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| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: A brief history of the power cuff
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| Chuck Koehler | |
The Retailer’s Perspective: This is harder than it looks!
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| George Prout | |
Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)
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| Brad Simon | |
Internet Marketing Strategies: Mobile coupons
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