Columnists Bob Epstein

Bob Epstein

Competing against the big chains this holiday season

The election is over - but just when people are starting to think it might be safe for them to turn on the television, there’s a whole new slew of ads bombarding viewers. Not politicians, but retailers, many of them the jewelry store chains competing for holiday shopping dollars. “Hurry in to one of our 1,000 stores and get this mass produced ring. Sparkling love placed in a tiny cushioned display box - now at huge savings up to 60%.”

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Adapting to new consumer buying habits

Hopes and expectations are that this will be an improved Christmas shopping season with an increase in sales for independent jewelry store owners. The consumer is coming ...

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Strategies for great customer service during the holiday season

We all know jewelry doesn’t sell itself. You don’t see store owners stacking counter tops with piles of engagement rings, worth tens of thousands of dollars, to be ha...

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Getting ready for the 2012 Holiday Shopping Season

Santa is not the only one making a list and checking it twice. With the holidays just around the corner, it’s time now to make final preparations to insure your store a...

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Pros and cons of different retail locations

“Location, location, location.” We’ve all heard this adage with regard to selecting a prime retail location. If your lease is up at your current location, evaluate ...

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Summer inventory analysis and planning

Summer inventory analysis and planning

With summer almost upon us, many store owners are thinking about vacations rather than the 2012 holiday shopping season. After all, didn’t we just get through all that?...

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Five key ingredients for running a successful sale event

“If I run a sale in my store, can you tell me how well it will do?” It’s an inevitable question I get when I’m talking with a store owner thinking about running a...

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Retirement Strategies: Knowing when and how to fold ‘em

“I’ve had my store for almost thirty years. It’s been my life. I just don’t know what I’d do with myself if I retire.”

As a sales consultant to independent jew...

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We all have a price... what’s yours?

The average customer considers the price of a product to be a key factor in their purchase decision. When you ask consumers about certain retail establishments, they may ...

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