Columnists Brad Huisken

Brad Huisken

The weekly One-on-One

The secret to any great relationship is, without a doubt, communication. That is especially true in hiring, training and retaining great salespeople. I believe that every jewelry store’s sales manager should conduct a weekly, sit down, documented One-on-One conversation with each staff member. The One-on-One is a great way to communicate with staff members. In turn every sales manager should have a One-on-One with their supervisor as well. Whether that person is the owner or the district manager, everyone wants and needs open communication with their direct supervisor.

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The Morning Huddle

The secret to any great relationship is, without a doubt, communication. That is especially true in hiring, training and retaining great salespeople. I believe that every...

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3 ways to increase sales & profits

Jewelers can no longer afford to sit back and wait for customers to come to them - sometimes they are not coming. A progressive jeweler has to make sales happen. Sitting ...

Effective Clienteling

In today’s retail jewelry environment a retailer has to look at every opportunity possible to create sales. One of the most misunderstood strategies is clienteling via ...

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Retaining Customers

I don’t know if you realize it, but there is a major controversy between to retail schools of thought. One thought is that price is king and customer loyalty is dead. T...

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It’s the little things!

In the current retail environment I truly believe that customer service has gotten so bad that our customers have actually learned to expect lousy customer service.  ...

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It’s all about people!

Finding great people has never been as big of an issue as it is today. The day of operating a jewelry store with clerks is long gone. It is the day of the jewelry sales p...

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13 questions to consider for self-improvement!

This issue I thought I would share with you something I published several years ago. Many people still have these questions hanging on the wall in their offices and think...

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Make 2014 your best year ever!

Last year is gone. Some of you are glad to see it go, others may have had their best year ever, or maybe you broke even. It really doesn’t matter. The past is behind us...

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