Columnists Brad Huisken

Brad Huisken

Coaching the uncoachable

Several months ago, I had the pleasure of having dinner with a fellow speaker, trainer, and friend.  He and I were both speaking at a trade association show.  Prior to his seminar, we were talking and he was asking me a lot of questions about the participants, the group, and the industry.  This professional speaks to a wide variety of industries and different types of businesses, from retail to wholesale and large corporations to small independents.  This highly respected, highly sought after professional was seeking as much knowledge as he possibly could about the group to whom he was about to speak.  Imagine that, a professional seeking knowledge and education from an outside resource.

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Work on your business, not in your business!

It seems to me that most jewelry store owners, sales managers, and salespeople are working in their store or business, not necessarily on their store or business. What is th...

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It all comes down to people!

Whether you manage a jewelry store or sell jewelry, the use of knowledge means everything. I know that as an Owner or Manager if you can create an environment of persona...

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Over and above advertising and marketing

The jewelry retailer of today can no longer afford to spend money on advertising and marketing and sit back and hope that the advertising works. To build an ivory palace...

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The customer has to TRUST YOU!

Last month we talked about selling yourself and the company. This month I want to go a little deeper into getting your customer to trust you. As I mentioned last time, in...

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They are not looking for jewelry, they are looking for you!

I absolutely believe that it is more important to sell yourself and the store than it is important to sell your jewelry. Frankly, a customer can get the jewelry anywhere....

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Happy New Year!

The New Year is here and with each New Year comes new opportunities for salespeople and sales managers. The past year, good or bad, is gone. If you had a good 2011, then ...

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You can always sell right!

Owners, managers and salespeople spend a great deal of time trying to devise ways to attract new customers into their stores.  They come up with special sales and promot...

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Top 10 ways a salesperson can increase sales

This month I thought I would detail my top ten ways that a salesperson can increase their personal sales.  There are three basic concepts to increasing sales from the st...

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