Columnists Brad Huisken

Brad Huisken

Selling jewelry in the current economy

No longer can a jewelry retailer sit back and wait for customers to come to them. A jewelry store owner can’t just build the ivory palace and hope for customers to come into the store. Sometimes they aren’t coming. Savvy jewelry retailers have to go out and get customers. As a jewelry store owner I would want to take a look at every advertising dollar that I spent and make sure that I am getting a sizable return on the investment. The owner of the store, or the marketing people, have to create selling opportunities.

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The use of knowledge is power

Every successful professional jewelry salesperson has a tremendous level of confidence. In order to reach a high level of confidence, salespeople must possess and use their...

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Set Goals - Increase Sales!

Setting goals is an important part in every aspect of one’s life. They provide us with, among other things, direction and motivation. People generally talk about two ty...

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Customer Service

In many cases in today’s retail environment the only thing that separates one jewelry store, or company, from its competition are the salespeople and the customer servi...

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Coaching the uncoachable

Several months ago, I had the pleasure of having dinner with a fellow speaker, trainer, and friend.  He and I were both speaking at a trade association show.  Prior to ...

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Work on your business, not in your business!

It seems to me that most jewelry store owners, sales managers, and salespeople are working in their store or business, not necessarily on their store or business. What is th...

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It all comes down to people!

Whether you manage a jewelry store or sell jewelry, the use of knowledge means everything. I know that as an Owner or Manager if you can create an environment of persona...

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Over and above advertising and marketing

The jewelry retailer of today can no longer afford to spend money on advertising and marketing and sit back and hope that the advertising works. To build an ivory palace...

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The customer has to TRUST YOU!

Last month we talked about selling yourself and the company. This month I want to go a little deeper into getting your customer to trust you. As I mentioned last time, in...

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