Columnists Brad Huisken

Brad Huisken

The use of knowledge is power

Every successful professional jewelry salesperson has a tremendous level of confidence. In order to reach a high level of confidence, salespeople must possess and use their knowledge.  Remember the first time you used a spreadsheet program?  Or the first time you programmed your old VCR? You had the knowledge to use it, but you had to practice that knowledge to have it become second nature (well, VCR’s may never be second nature to some of us... thank goodness for kids!)  So, the title of this article should be “The Use and Constant Practice of Knowledge is Power!”

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Set Goals - Increase Sales!

Setting goals is an important part in every aspect of one’s life. They provide us with, among other things, direction and motivation. People generally talk about two ty...

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Customer Service

In many cases in today’s retail environment the only thing that separates one jewelry store, or company, from its competition are the salespeople and the customer servi...

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Coaching the uncoachable

Several months ago, I had the pleasure of having dinner with a fellow speaker, trainer, and friend.  He and I were both speaking at a trade association show.  Prior to ...

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Work on your business, not in your business!

It seems to me that most jewelry store owners, sales managers, and salespeople are working in their store or business, not necessarily on their store or business. What is th...

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It all comes down to people!

Whether you manage a jewelry store or sell jewelry, the use of knowledge means everything. I know that as an Owner or Manager if you can create an environment of persona...

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Over and above advertising and marketing

The jewelry retailer of today can no longer afford to spend money on advertising and marketing and sit back and hope that the advertising works. To build an ivory palace...

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The customer has to TRUST YOU!

Last month we talked about selling yourself and the company. This month I want to go a little deeper into getting your customer to trust you. As I mentioned last time, in...

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They are not looking for jewelry, they are looking for you!

I absolutely believe that it is more important to sell yourself and the store than it is important to sell your jewelry. Frankly, a customer can get the jewelry anywhere....

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