Columnists Brad Huisken

Brad Huisken

Over and above advertising and marketing

The jewelry retailer of today can no longer afford to spend money on advertising and marketing and sit back and hope that the advertising works. To build an ivory palace and wait for customers to come into the store could spell disaster. Salespeople in a successful jewelry operation have to take some responsibility and do their part to help drive traffic into the store. It is no secret that prospecting is the toughest part of your career in sales. Prospecting takes the most drive, effort, determination, and self-discipline. Yet, prospecting is the activity that will give you the greatest number of potential customers. You certainly can’t sell anyone if you don’t talk to anyone.

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The customer has to TRUST YOU!

Last month we talked about selling yourself and the company. This month I want to go a little deeper into getting your customer to trust you. As I mentioned last time, in...

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They are not looking for jewelry, they are looking for you!

I absolutely believe that it is more important to sell yourself and the store than it is important to sell your jewelry. Frankly, a customer can get the jewelry anywhere....

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Happy New Year!

The New Year is here and with each New Year comes new opportunities for salespeople and sales managers. The past year, good or bad, is gone. If you had a good 2011, then ...

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You can always sell right!

Owners, managers and salespeople spend a great deal of time trying to devise ways to attract new customers into their stores.  They come up with special sales and promot...

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Top 10 ways a salesperson can increase sales

This month I thought I would detail my top ten ways that a salesperson can increase their personal sales.  There are three basic concepts to increasing sales from the st...

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The Top Seven Closing Techniques

After reading hundreds of books pertaining to sales and closing techniques, I have been able to take the one hundred or one thousand closing techniques and reduce them do...

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The next best question

I believe that sales and salesmanship is simply a matter of asking the right questions in order to determine what the customer’s wants, needs and desires are when it co...

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The most valuable time of your day!

I believe that the 20 - 30 minutes you spend setting up the store every morning is your most valuable time of day. You go into most jewelry stores while they are setting...

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