Columnists Brad Huisken

Brad Huisken

It all comes down to people!

Whether you manage a jewelry store or sell jewelry, the use of knowledge means everything. I know that as an Owner or Manager if you can create an environment of personal growth and development, your store will be successful. Surround yourself with people that constantly want to improve and the company will grow. As the Owner or Manager your job responsibility is to provide the staff with everything they will need in order to be successful.

Read more...
 

Over and above advertising and marketing

The jewelry retailer of today can no longer afford to spend money on advertising and marketing and sit back and hope that the advertising works. To build an ivory palace...

Read more...

The customer has to TRUST YOU!

Last month we talked about selling yourself and the company. This month I want to go a little deeper into getting your customer to trust you. As I mentioned last time, in...

Read more...

They are not looking for jewelry, they are looking for you!

I absolutely believe that it is more important to sell yourself and the store than it is important to sell your jewelry. Frankly, a customer can get the jewelry anywhere....

Read more...

Happy New Year!

The New Year is here and with each New Year comes new opportunities for salespeople and sales managers. The past year, good or bad, is gone. If you had a good 2011, then ...

Read more...

You can always sell right!

Owners, managers and salespeople spend a great deal of time trying to devise ways to attract new customers into their stores.  They come up with special sales and promot...

Read more...

Top 10 ways a salesperson can increase sales

This month I thought I would detail my top ten ways that a salesperson can increase their personal sales.  There are three basic concepts to increasing sales from the st...

Read more...

The Top Seven Closing Techniques

After reading hundreds of books pertaining to sales and closing techniques, I have been able to take the one hundred or one thousand closing techniques and reduce them do...

Read more...

The next best question

I believe that sales and salesmanship is simply a matter of asking the right questions in order to determine what the customer’s wants, needs and desires are when it co...

Read more...
Page 4 of 8
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Elisa Ilana rings in the new year with fresh styles

(OMAHA, Neb.) - Elisa Ilana is a premier manufacturer of fine fashion jewelry, offering a ...

 

Roseco 2015 Catalog now available

Roseco, an industry-leading supplier of findings, mountings, stones, tools, and supplies i...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo