As a business owner or sales manager, the first thing that we need to realize is that we are in the business of hiring and training salespeople for the rest of our business lives. Just when you think you have a permanent staff that is fully trained, something will happen. Salespeople will leave, get promoted, forget their past training, or the industry will change. Customer buying habits will change and in all likelihood, the merchandise will change. Everything is always changing. Therefore our training efforts must never stop.
Columnists 
Brad Huisken
Brad Huisken
Brad Huisken
Coaching & selling value!
Years ago, when I started my career in retail I was required to read a book titled “Successful Shoe Salesmanship” by Dr. William Rossi. One statement from that book h...
Wake up jewelry retailers!
It’s time to step it up or you may find yourself stepping aside! I say this with the highest degree of respect for the industry and the people within the jewelry indus...
Master your destiny: as a salesperson and as a sales manager
I believe that the finest salespeople look at their careers as an opportunity to build a business within a business. A commissioned jewelry salesperson has the opportun...
Recruiting & hiring salespeople: Your people set you apart from the competition
Have you ever hired somebody that you felt was going to be a fabulous salesperson and they ended up stinking up the place and not working out? On the other hand have you ...
Handling an upset customer
How do you handle an upset customer? Not an easy question to answer and one that may depend upon extenuating circumstances. However, I would say for the most part you...
Keep your eye on the target
It has been written and stated thousands of times that as much as 70% to 80% of a retail store’s sales volume comes from 20% to 30% of its customer base. I absolutely...
Give your customers your complete attention
I believe that jewelry customers will tell you everything that you need to know in order to develop a relationship, close the sale, and sell additional merchandise if you...
Duct Tape!
My father-in-law was notorious for always having a roll of duct tape handy. He believed that with duct tape, a hammer, and a screwdriver you could fix anything. He ha...
Page 4 of 6
Facebook Share
Share this article on FacebookPopular
Hot topic
Nissim, Inc. unveils Alexa Designs
Hand selected diamonds, mixed metals and beautiful designs; just a few adjectives used to ...
Gemvision announces release of Matrix 7.5
(DAVENPORT, Iowa) - Gemvision Corporation is proud to announce the release of Matrix 7.5. ...
Columnists
| Mia Katrin | |
JTV’s Jay Boyle - Enjoying the Colorful Life
|
|
| Howard Kelrick | |
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.
|
|
| David Brown | |
How are your reorders?
|
|
| Bob Epstein | |
The Price is Right
|
|
| Brad Huisken, President IAS Training | |
The Turnover
|
|
| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: A brief history of the power cuff
|
|
| Chuck Koehler | |
The Retailer’s Perspective: This is harder than it looks!
|
|
| George Prout | |
Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)
|
|
| Brad Simon | |
Internet Marketing Strategies: Mobile coupons
|
|