I believe that sales and salesmanship is simply a matter of asking the right questions in order to determine what the customer’s wants, needs and desires are when it comes to buying jewelry. Further, I believe that in sales, there is always a next best question! Salespeople need to have a toolbox full of questions that they can pull out and use at the appropriate time with the appropriate customer and/or opportunity. A successful sales presentation should then follow the railroad track of next best questions. Your ability to communicate through asking questions, responding and reacting to the answers to your questions will have a direct relationship on your success in sales.