As a business owner or sales manager, the first thing that we need to realize is that we are in the business of hiring and training salespeople for the rest of our business lives. Just when you think you have a permanent staff that is fully trained, something will happen. Salespeople will leave, get promoted, forget their past training, or the industry will change. Customer buying habits will change and in all likelihood, the merchandise will change. Everything is always changing. Therefore our training efforts must never stop.