Columnists Brad Huisken

Brad Huisken

Making cuts!

With the economic conditions that exist today, I keep hearing jewelers talking about making cuts in order to maintain profit. I agree you must make some cuts today in order to maintain a profitable company. However, a cut in the wrong place can kill your business. Let me caution you - Do not cut your lifeline or your training budget. Your salespeople are, without question, the most valuable asset that you have. They are the first, last and middle impression that a customer has of your business.

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Four areas where salespeople need knowledge & training

There are four basic areas where jewelry salespeople need to be knowledgeable, thus they need training in order to perform their job responsibilities.

Imagine an automobil...

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Look in the mirror!

Many retail salespeople take a job in retail as a stepping-stone to what they really want to do with their lives.  They assume that once they figure out what they really...

Sales Manager - the toughest job!

I really believe that the job of sales manager is one of the toughest, if not the toughest job in retail. Too often a person is made the sales manager simply because they...

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Training salespeople

As a business owner or sales manager, the first thing that we need to realize is that we are in the business of hiring and training salespeople for the rest of our busine...

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Coaching & selling value!

Years ago, when I started my career in retail I was required to read a book titled “Successful Shoe Salesmanship” by Dr. William Rossi. One statement from that book h...

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Wake up jewelry retailers!

It’s time to step it up or you may find yourself stepping aside! I say this with the highest degree of respect for the industry and the people within the jewelry indus...

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Master your destiny: as a salesperson and as a sales manager

I believe that the finest salespeople look at their careers as an opportunity to build a business within a business.  A commissioned jewelry salesperson has the opportun...

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Recruiting & hiring salespeople: Your people set you apart from the competition

Have you ever hired somebody that you felt was going to be a fabulous salesperson and they ended up stinking up the place and not working out? On the other hand have you ...

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