With the economic conditions that exist today, I keep hearing jewelers talking about making cuts in order to maintain profit. I agree you must make some cuts today in order to maintain a profitable company. However, a cut in the wrong place can kill your business. Let me caution you - Do not cut your lifeline or your training budget. Your salespeople are, without question, the most valuable asset that you have. They are the first, last and middle impression that a customer has of your business.