Columnists Brad Huisken

Brad Huisken

Recruiting & hiring salespeople: Your people set you apart from the competition

Have you ever hired somebody that you felt was going to be a fabulous salesperson and they ended up stinking up the place and not working out? On the other hand have you ever hired somebody and settled for what you felt was a warm body, and they ended up being one of the best people you have ever hired? I am sure the answer is “yes” if you have hired any number of people for your business. Effective hiring has always, and will continue to be, one of the great mysteries. However, I know that the only thing that really separates one jewelry store from another is the people that they have dealing with and selling to their customers. The following are some points to help increase you chances of hiring the right person for your sales position.

Read more...
 

Handling an upset customer

How do you handle an upset customer?  Not an easy question to answer and one that may depend upon extenuating circumstances.  However, I would say for the most part you...

Read more...

Keep your eye on the target

It has been written and stated thousands of times that as much as 70% to 80% of a retail store’s sales volume comes from 20% to 30% of its customer base.  I absolutely...

Read more...

Give your customers your complete attention

I believe that jewelry customers will tell you everything that you need to know in order to develop a relationship, close the sale, and sell additional merchandise if you...

Read more...

Duct Tape!

My father-in-law was notorious for always having a roll of duct tape handy.  He believed that with duct tape, a hammer, and a screwdriver you could fix anything.  He ha...

Read more...

The most important statistics in sales?

Especially now, with the economy as it is, it is vital that a jewelry store be managed based on factual information.  No longer can we afford to run the business based o...

Read more...

The Add-On Checklist

Another technique that has made thousands and thousands of additional sales and profit dollars for numerous retail jewelers is the Add-On Checklist or the Customer Checkl...

Read more...

More of the Low Hanging Fruit – Adding-On

The past couple of months we have been discussing the process of selling additional items. As we approach the all important holiday season the importance of learning to s...

Read more...

The Assumptive Add-on

One of the most effective add-on strategies is the Assumptive Add-On Close. The assumptive add-on close is designed to be effective yet subtle in the way it is delivered....

Page 6 of 8
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Belle Étoile launches 2014 Summer/Fall Collection

(EMERYVILLE, Calif.) - Esteemed sterling silver jewelry designer and manufacturer Belle É...

 

Henderson Designs partners with Luca Lorenzini for fun, modern line

(CHARLOTTE, N.C.) - Lecil Henderson has extended his brand’s reach with the launch of Lu...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo