Columnists Brad Huisken

Brad Huisken

Duct Tape!

My father-in-law was notorious for always having a roll of duct tape handy.  He believed that with duct tape, a hammer, and a screwdriver you could fix anything.  He had a roll of duct tape in his car, his tool shed, his junk drawer, at his workbench and in his basement.  He would duct tape a radiator hose, the handle on a rake, his lawn mower, cracked windows, the wheel on the barbecue, electric wires, the flue on the chimney, even the Christmas Tree - you name it. If it needed repair, duct tape wouldn’t be far away.  For the most part the fixes were temporary and only lasted a day or two at best.

Read more...
 

The most important statistics in sales?

Especially now, with the economy as it is, it is vital that a jewelry store be managed based on factual information.  No longer can we afford to run the business based o...

Read more...

The Add-On Checklist

Another technique that has made thousands and thousands of additional sales and profit dollars for numerous retail jewelers is the Add-On Checklist or the Customer Checkl...

Read more...

More of the Low Hanging Fruit – Adding-On

The past couple of months we have been discussing the process of selling additional items. As we approach the all important holiday season the importance of learning to s...

Read more...

The Assumptive Add-on

One of the most effective add-on strategies is the Assumptive Add-On Close. The assumptive add-on close is designed to be effective yet subtle in the way it is delivered....

Adding-On = Profits

In previous articles we have discussed how Add-ons = Profits. In order to maximize the selling opportunity and the sales and profits of a jewelry store, the salespeople h...
Read more...

The add-on doesn’t have to cost less

People have different budgets for different items. Should a customer indicate that they have a specific budget to spend on one item, doesn't mean that they don't have ple...

The Low Hanging Fruit – ADDING-ON

This month we are starting a series of articles on the art of adding-on. Adding on, as a sales technique, is without question the most profitable technique of them all. A...
Read more...

Closing Techniques

In my last column we reviewed the process of the "Circle of The Sale": selling jewelry based on the reason the customer wants to buy and focusing the presentation on spec...
Page 6 of 7
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Metallix Refining launches advanced precious metals recycling technology

Precious metals refinery, Metallix Refining Inc., has announced the launch of their new an...

 

GIA expands Retailer Support Program

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has recently announced some ne...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo